Các bộ lạc chúng tôi lãnh đạo – Seth Godin

The tribes we lead - Seth Godin

Autoscroll:

[Music] [Music] [Music] [Applause]

so<00:00:16.680> sometimes<00:00:16.840> I<00:00:16.960> get<00:00:17.119> invited<00:00:17.439> to<00:00:17.560> give<00:00:17.760> weird so sometimes I get invited to give weird so sometimes I get invited to give weird talks<00:00:19.320> uh<00:00:19.480> I<00:00:19.560> got<00:00:19.760> invited<00:00:20.119> to<00:00:20.439> speak<00:00:20.720> to<00:00:20.920> the talks uh I got invited to speak to the talks uh I got invited to speak to the people<00:00:21.359> who<00:00:21.600> dress<00:00:22.000> up<00:00:22.800> in<00:00:23.320> big<00:00:23.560> stuffed people who dress up in big stuffed people who dress up in big stuffed animal<00:00:24.560> costumes<00:00:25.000> to<00:00:25.199> perform<00:00:25.599> at<00:00:25.840> sporting animal costumes to perform at sporting animal costumes to perform at sporting events<00:00:27.599> unfortunately<00:00:28.359> I<00:00:28.560> I<00:00:28.679> couldn't<00:00:29.080> go<00:00:29.800> but events unfortunately I I couldn't go but events unfortunately I I couldn't go but it<00:00:30.840> got<00:00:31.000> me<00:00:31.240> thinking<00:00:31.560> about<00:00:32.279> the<00:00:32.439> fact<00:00:32.680> that it got me thinking about the fact that it got me thinking about the fact that these<00:00:33.160> guys<00:00:33.480> at<00:00:33.600> least<00:00:33.840> most<00:00:34.040> of<00:00:34.200> them<00:00:34.800> know these guys at least most of them know these guys at least most of them know what<00:00:35.320> it<00:00:35.520> is<00:00:35.800> that<00:00:35.920> they<00:00:36.079> do<00:00:36.239> for<00:00:36.399> a<00:00:36.559> living what it is that they do for a living what it is that they do for a living what<00:00:37.160> they<00:00:37.360> do<00:00:38.040> is<00:00:38.200> they<00:00:38.360> dress<00:00:38.640> up<00:00:39.079> as<00:00:39.480> stuffed what they do is they dress up as stuffed what they do is they dress up as stuffed animals<00:00:40.280> and<00:00:40.440> entertain<00:00:40.960> people<00:00:41.200> at<00:00:41.360> sporting animals and entertain people at sporting animals and entertain people at sporting events<00:00:42.600> shortly<00:00:43.000> after<00:00:43.200> that<00:00:43.360> I<00:00:43.440> got<00:00:43.640> invited events shortly after that I got invited events shortly after that I got invited to<00:00:44.640> speak<00:00:45.000> at<00:00:45.160> the<00:00:45.320> convention<00:00:45.879> of<00:00:46.039> the<00:00:46.239> people to speak at the convention of the people to speak at the convention of the people who<00:00:46.680> make<00:00:46.960> balloon<00:00:47.840> animals<00:00:48.840> and<00:00:49.039> again<00:00:49.239> I who make balloon animals and again I who make balloon animals and again I couldn't<00:00:49.640> go<00:00:49.760> but<00:00:49.879> it's<00:00:49.960> a<00:00:50.160> fascinating<00:00:50.680> group couldn't go but it's a fascinating group couldn't go but it's a fascinating group they<00:00:51.079> make<00:00:51.199> balloon<00:00:51.520> animals<00:00:51.840> there's<00:00:52.000> a<00:00:52.120> big they make balloon animals there's a big they make balloon animals there's a big Schism<00:00:52.719> between<00:00:53.000> the<00:00:53.079> ones<00:00:53.239> who<00:00:53.359> make<00:00:53.600> gospel Schism between the ones who make gospel Schism between the ones who make gospel animals<00:00:54.359> and<00:00:54.559> porn<00:00:54.960> animals animals and porn animals animals and porn animals but<00:00:57.399> they<00:00:57.559> do<00:00:57.800> a<00:00:57.960> lot<00:00:58.120> of<00:00:58.399> really<00:00:58.760> cool<00:00:59.160> stuff but they do a lot of really cool stuff but they do a lot of really cool stuff with<00:01:00.359> sometimes<00:01:00.519> they<00:01:00.680> get<00:01:00.760> in<00:01:00.920> trouble<00:01:01.280> but with sometimes they get in trouble but with sometimes they get in trouble but not<00:01:01.680> often<00:01:02.640> and<00:01:03.399> the<00:01:03.640> other<00:01:03.920> thing<00:01:04.119> about not often and the other thing about not often and the other thing about these<00:01:04.680> guys<00:01:04.879> is<00:01:05.280> they<00:01:05.560> also<00:01:05.880> know<00:01:06.119> what<00:01:06.280> they these guys is they also know what they these guys is they also know what they do<00:01:06.560> for<00:01:06.720> a<00:01:06.840> living<00:01:07.439> they<00:01:07.640> make<00:01:08.600> balloon do for a living they make balloon do for a living they make balloon animals<00:01:10.320> but<00:01:10.479> what<00:01:10.600> do<00:01:10.799> we<00:01:11.040> do<00:01:11.280> for<00:01:11.479> a<00:01:11.640> living animals but what do we do for a living animals but what do we do for a living what<00:01:12.880> exactly<00:01:13.439> do<00:01:13.600> the<00:01:13.759> people<00:01:14.080> watching<00:01:14.400> this what exactly do the people watching this what exactly do the people watching this do<00:01:15.759> every<00:01:16.200> day<00:01:17.200> and<00:01:17.360> I<00:01:17.479> want<00:01:17.600> to<00:01:18.080> argue<00:01:19.080> that do every day and I want to argue that do every day and I want to argue that what<00:01:19.439> we<00:01:19.600> do<00:01:20.000> is<00:01:20.200> we<00:01:20.360> try<00:01:20.560> to<00:01:20.759> change what we do is we try to change what we do is we try to change everything<00:01:22.960> that<00:01:23.119> we<00:01:23.280> try<00:01:23.439> to<00:01:23.640> find<00:01:24.000> a<00:01:24.159> piece everything that we try to find a piece everything that we try to find a piece of<00:01:24.439> the<00:01:24.640> status<00:01:25.040> quo<00:01:25.479> something<00:01:25.759> that<00:01:25.960> bothers of the status quo something that bothers of the status quo something that bothers us<00:01:26.520> something<00:01:26.759> that<00:01:26.880> needs<00:01:27.079> to<00:01:27.240> be<00:01:27.400> improved us something that needs to be improved us something that needs to be improved something<00:01:28.159> that's<00:01:29.040> itching<00:01:29.479> to<00:01:29.600> be<00:01:29.960> changed something that's itching to be changed something that's itching to be changed and<00:01:30.560> we<00:01:30.759> change<00:01:31.040> it<00:01:31.600> and<00:01:31.720> we<00:01:31.840> try<00:01:32.000> to<00:01:32.159> make<00:01:32.520> big and we change it and we try to make big and we change it and we try to make big permanent<00:01:34.360> important<00:01:35.520> change<00:01:36.520> but<00:01:36.640> we<00:01:36.759> don't permanent important change but we don't permanent important change but we don't think<00:01:37.240> about<00:01:37.439> it<00:01:37.640> that<00:01:37.799> way<00:01:38.159> and<00:01:38.280> we<00:01:38.399> haven't think about it that way and we haven't think about it that way and we haven't spent<00:01:38.920> a<00:01:39.040> lot<00:01:39.159> of<00:01:39.320> time<00:01:39.640> talking<00:01:40.079> about<00:01:40.759> what spent a lot of time talking about what spent a lot of time talking about what that<00:01:41.360> process<00:01:41.920> is<00:01:42.479> like<00:01:43.479> and<00:01:43.640> I've<00:01:43.759> been that process is like and I've been that process is like and I've been studying<00:01:44.240> it<00:01:44.360> for<00:01:44.479> a<00:01:44.600> couple<00:01:44.880> years<00:01:45.079> and<00:01:45.200> I studying it for a couple years and I studying it for a couple years and I want<00:01:45.360> to<00:01:45.479> share<00:01:45.680> a<00:01:45.799> couple<00:01:46.079> stories<00:01:46.399> with<00:01:46.520> you want to share a couple stories with you want to share a couple stories with you today<00:01:47.280> first<00:01:47.560> about<00:01:47.719> a<00:01:47.840> guy<00:01:47.960> named<00:01:48.200> Nathan today first about a guy named Nathan today first about a guy named Nathan winegrad<00:01:49.680> Nathan<00:01:50.040> was<00:01:50.159> the<00:01:50.280> number<00:01:50.520> two winegrad Nathan was the number two winegrad Nathan was the number two person<00:01:51.040> at<00:01:51.200> the<00:01:51.360> San<00:01:51.600> Francisco<00:01:52.600> SPCA<00:01:53.600> and person at the San Francisco SPCA and person at the San Francisco SPCA and what<00:01:54.079> you<00:01:54.200> may<00:01:54.320> not<00:01:54.479> know<00:01:54.640> about<00:01:54.759> the<00:01:54.880> history what you may not know about the history what you may not know about the history of<00:01:55.200> the<00:01:55.280> sbca<00:01:55.840> is<00:01:55.960> it<00:01:56.079> was<00:01:56.320> founded<00:01:57.119> to<00:01:57.479> kill of the sbca is it was founded to kill of the sbca is it was founded to kill dogs<00:01:58.439> and<00:01:58.840> cats dogs and cats dogs and cats cities<00:02:01.360> gave<00:02:01.600> them<00:02:01.759> a<00:02:01.920> charter<00:02:02.560> to<00:02:02.759> get<00:02:02.880> rid<00:02:03.039> of cities gave them a charter to get rid of cities gave them a charter to get rid of the<00:02:03.240> Stray<00:02:03.600> animals<00:02:03.920> on<00:02:04.079> the<00:02:04.240> street<00:02:04.520> and the Stray animals on the street and the Stray animals on the street and Destroy<00:02:05.240> them<00:02:06.039> and<00:02:06.200> in<00:02:06.320> a<00:02:06.520> typical<00:02:06.960> year<00:02:07.200> 4 Destroy them and in a typical year 4 Destroy them and in a typical year 4 million<00:02:08.000> dogs<00:02:08.280> and<00:02:08.520> cats<00:02:08.759> were<00:02:08.959> killed<00:02:09.399> most million dogs and cats were killed most million dogs and cats were killed most of<00:02:09.720> them<00:02:09.879> within<00:02:10.200> 24<00:02:10.679> hours<00:02:10.959> of<00:02:11.120> being<00:02:11.319> scooped of them within 24 hours of being scooped of them within 24 hours of being scooped off<00:02:12.000> the<00:02:12.160> street<00:02:13.160> Nathan<00:02:13.520> and<00:02:13.720> his<00:02:13.920> boss<00:02:14.400> saw off the street Nathan and his boss saw off the street Nathan and his boss saw this<00:02:15.239> and<00:02:15.400> they<00:02:15.560> could<00:02:15.800> not<00:02:16.160> tolerate<00:02:16.599> it<00:02:17.519> so this and they could not tolerate it so this and they could not tolerate it so they<00:02:17.920> set<00:02:18.160> out<00:02:18.360> to<00:02:18.519> make<00:02:18.800> San<00:02:19.040> Francisco<00:02:19.800> a<00:02:19.920> no they set out to make San Francisco a no they set out to make San Francisco a no kill<00:02:20.879> City<00:02:21.879> create<00:02:22.280> an<00:02:22.640> entire<00:02:23.200> city<00:02:23.800> where kill City create an entire city where kill City create an entire city where every<00:02:24.360> dog<00:02:24.560> and<00:02:24.840> cat<00:02:25.319> unless<00:02:26.000> it<00:02:26.280> was<00:02:27.200> Ill<00:02:27.920> or every dog and cat unless it was Ill or every dog and cat unless it was Ill or dangerous<00:02:29.120> would<00:02:29.280> be<00:02:29.440> adopted<00:02:29.920> did<00:02:30.040> not dangerous would be adopted did not dangerous would be adopted did not killed<00:02:31.040> and<00:02:31.200> everyone<00:02:31.519> said<00:02:31.720> it<00:02:31.840> was killed and everyone said it was killed and everyone said it was impossible<00:02:33.120> Nathan<00:02:33.400> and<00:02:33.519> his<00:02:33.640> boss<00:02:33.879> went<00:02:34.000> to impossible Nathan and his boss went to impossible Nathan and his boss went to the<00:02:34.200> city<00:02:34.480> council<00:02:34.800> to<00:02:34.920> get<00:02:35.040> a<00:02:35.239> change<00:02:35.519> in<00:02:35.680> the the city council to get a change in the the city council to get a change in the ordinance<00:02:36.959> and<00:02:37.200> people<00:02:37.440> from<00:02:37.680> s<00:02:37.959> SPCA<00:02:38.400> and ordinance and people from s SPCA and ordinance and people from s SPCA and Humane<00:02:38.800> shelters<00:02:39.159> from<00:02:39.319> around<00:02:39.519> the<00:02:39.640> country Humane shelters from around the country Humane shelters from around the country flew<00:02:40.319> to<00:02:40.560> San<00:02:40.800> Francisco<00:02:41.680> to<00:02:42.040> testify<00:02:42.920> against flew to San Francisco to testify against flew to San Francisco to testify against them<00:02:44.319> to<00:02:44.560> say<00:02:45.080> it<00:02:45.200> would<00:02:45.400> hurt<00:02:45.720> the<00:02:45.920> movement them to say it would hurt the movement them to say it would hurt the movement and<00:02:46.760> it<00:02:46.879> was and it was and it was inhumane<00:02:48.640> they<00:02:48.920> persisted<00:02:49.599> and<00:02:49.800> Nathan<00:02:50.159> went inhumane they persisted and Nathan went inhumane they persisted and Nathan went directly<00:02:50.920> to<00:02:51.080> the<00:02:51.239> community<00:02:52.239> he<00:02:52.480> connected directly to the community he connected directly to the community he connected with<00:02:53.159> people<00:02:53.400> who<00:02:53.599> cared<00:02:53.920> about<00:02:54.159> this with people who cared about this with people who cared about this nonprofessionals<00:02:55.319> people<00:02:55.560> with<00:02:55.840> passion<00:02:56.840> and nonprofessionals people with passion and nonprofessionals people with passion and within<00:02:57.400> just<00:02:57.599> a<00:02:57.800> couple<00:02:58.200> years<00:02:59.120> San<00:02:59.360> Francisco within just a couple years San Francisco within just a couple years San Francisco became<00:03:00.280> the<00:03:00.440> first<00:03:00.879> no<00:03:01.200> kill became the first no kill became the first no kill City<00:03:03.440> running<00:03:03.879> no<00:03:04.280> deficit<00:03:05.280> completely City running no deficit completely City running no deficit completely supported<00:03:06.280> by<00:03:06.440> the<00:03:06.599> community<00:03:07.599> Nathan<00:03:08.040> left supported by the community Nathan left supported by the community Nathan left and<00:03:08.440> went<00:03:08.560> to<00:03:08.720> Tomkins<00:03:09.200> County<00:03:09.519> New<00:03:09.680> York<00:03:10.319> a and went to Tomkins County New York a and went to Tomkins County New York a place<00:03:10.920> as<00:03:11.239> different<00:03:11.640> from<00:03:11.879> San<00:03:12.120> Francisco<00:03:12.599> as place as different from San Francisco as place as different from San Francisco as you<00:03:12.799> can<00:03:12.920> be<00:03:13.080> and<00:03:13.200> still<00:03:13.360> be<00:03:13.519> in<00:03:13.560> the<00:03:13.680> United you can be and still be in the United you can be and still be in the United States<00:03:14.599> and<00:03:14.680> he<00:03:14.840> did<00:03:15.000> it<00:03:15.280> again<00:03:15.799> he<00:03:15.920> went<00:03:16.080> from States and he did it again he went from States and he did it again he went from being<00:03:16.400> a<00:03:16.560> glorified<00:03:17.120> dog<00:03:17.480> catcher<00:03:18.080> to being a glorified dog catcher to being a glorified dog catcher to completely<00:03:18.760> transforming<00:03:19.400> the<00:03:19.560> community completely transforming the community completely transforming the community and<00:03:20.400> then<00:03:20.519> he<00:03:20.599> went<00:03:20.760> to<00:03:20.879> North<00:03:21.159> Carolina<00:03:21.640> and and then he went to North Carolina and and then he went to North Carolina and did<00:03:21.920> it<00:03:22.120> again<00:03:22.640> and<00:03:22.720> he<00:03:22.840> went<00:03:23.000> to<00:03:23.120> Reno<00:03:23.879> and<00:03:23.959> he did it again and he went to Reno and he did it again and he went to Reno and he did<00:03:24.280> it<00:03:24.519> again<00:03:25.480> and<00:03:25.599> when<00:03:25.760> I<00:03:25.920> think<00:03:26.080> about<00:03:26.319> what did it again and when I think about what did it again and when I think about what Nathan<00:03:26.879> did<00:03:27.080> and<00:03:27.280> when<00:03:27.400> I<00:03:27.519> think<00:03:27.640> about<00:03:27.879> people Nathan did and when I think about people Nathan did and when I think about people here<00:03:28.360> do<00:03:28.959> I<00:03:29.040> think<00:03:29.239> about<00:03:29.920> ideas<00:03:30.640> and<00:03:30.760> I<00:03:30.879> think here do I think about ideas and I think here do I think about ideas and I think about<00:03:31.360> the<00:03:31.519> idea<00:03:32.239> that<00:03:33.239> creating<00:03:33.680> an<00:03:33.840> idea about the idea that creating an idea about the idea that creating an idea spreading<00:03:34.680> an<00:03:34.879> idea<00:03:35.480> has<00:03:35.640> a<00:03:35.879> lot<00:03:36.439> behind<00:03:36.959> it spreading an idea has a lot behind it spreading an idea has a lot behind it and<00:03:38.159> I<00:03:38.239> don't<00:03:38.360> know<00:03:38.480> if<00:03:38.560> you've<00:03:38.760> ever<00:03:38.959> been<00:03:39.319> to and I don't know if you've ever been to and I don't know if you've ever been to a<00:03:39.640> Jewish<00:03:39.959> wedding<00:03:40.360> but<00:03:40.599> what<00:03:40.760> they<00:03:40.920> do<00:03:41.879> is a Jewish wedding but what they do is a Jewish wedding but what they do is they<00:03:42.239> take<00:03:42.400> a<00:03:42.560> light<00:03:42.799> bulb<00:03:43.799> and<00:03:44.640> um<00:03:45.040> They<00:03:45.200> smash they take a light bulb and um They smash they take a light bulb and um They smash it<00:03:46.879> now<00:03:47.879> there's<00:03:48.120> a<00:03:48.239> bunch<00:03:48.439> of<00:03:48.599> reasons<00:03:48.959> for it now there's a bunch of reasons for it now there's a bunch of reasons for that<00:03:49.319> and<00:03:49.599> stories<00:03:50.040> about<00:03:50.239> it<00:03:50.439> but<00:03:50.959> one<00:03:51.360> reason that and stories about it but one reason that and stories about it but one reason is<00:03:52.000> because<00:03:52.159> it<00:03:52.360> indicates<00:03:52.840> a<00:03:53.079> change<00:03:53.920> from is because it indicates a change from is because it indicates a change from before<00:03:54.959> to<00:03:55.319> after<00:03:55.959> it's<00:03:56.120> a<00:03:56.280> moment<00:03:56.560> in<00:03:56.840> time before to after it's a moment in time before to after it's a moment in time and<00:03:57.799> I<00:03:57.879> want<00:03:58.000> to<00:03:58.239> argue<00:03:59.040> that<00:03:59.200> we<00:03:59.400> are<00:03:59.799> living and I want to argue that we are living and I want to argue that we are living through<00:04:00.640> and<00:04:00.760> are<00:04:01.000> right<00:04:01.120> at<00:04:01.280> the<00:04:01.400> key<00:04:01.680> moment through and are right at the key moment through and are right at the key moment of<00:04:02.439> a<00:04:02.640> change<00:04:02.920> in<00:04:03.040> the<00:04:03.200> way<00:04:03.439> ideas<00:04:03.760> are<00:04:04.000> created of a change in the way ideas are created of a change in the way ideas are created and<00:04:04.720> spread<00:04:05.239> and<00:04:05.720> implemented<00:04:06.720> we<00:04:06.959> started and spread and implemented we started and spread and implemented we started with<00:04:08.120> the<00:04:08.319> factory<00:04:08.799> idea<00:04:09.280> that<00:04:09.400> you<00:04:09.560> could with the factory idea that you could with the factory idea that you could change<00:04:10.120> the<00:04:10.280> whole<00:04:10.439> world<00:04:10.760> if<00:04:10.840> you<00:04:10.959> had<00:04:11.079> an change the whole world if you had an change the whole world if you had an efficient<00:04:11.680> Factory<00:04:12.040> that<00:04:12.159> could<00:04:12.280> turn<00:04:12.519> out efficient Factory that could turn out efficient Factory that could turn out change<00:04:13.799> we<00:04:14.040> then<00:04:14.280> went<00:04:14.519> to<00:04:14.680> the<00:04:14.840> TV<00:04:15.319> idea<00:04:15.879> that change we then went to the TV idea that change we then went to the TV idea that said<00:04:16.199> if<00:04:16.320> you<00:04:16.440> had<00:04:16.560> a<00:04:16.720> big<00:04:16.919> enough<00:04:17.120> mouthpiece said if you had a big enough mouthpiece said if you had a big enough mouthpiece if<00:04:17.799> you<00:04:17.880> could<00:04:18.000> get<00:04:18.160> on<00:04:18.320> TV<00:04:18.680> enough<00:04:18.919> times<00:04:19.120> if if you could get on TV enough times if if you could get on TV enough times if you<00:04:19.320> could<00:04:19.479> buy<00:04:19.639> enough<00:04:19.840> ads<00:04:20.079> you<00:04:20.160> could<00:04:20.320> win you could buy enough ads you could win you could buy enough ads you could win and<00:04:21.359> now<00:04:21.919> we're<00:04:22.120> in<00:04:22.360> this<00:04:22.600> new<00:04:22.960> model<00:04:23.680> of and now we're in this new model of and now we're in this new model of leadership<00:04:25.120> where<00:04:25.400> the<00:04:25.600> way<00:04:25.880> we<00:04:26.120> make<00:04:26.560> change leadership where the way we make change leadership where the way we make change is<00:04:27.880> not<00:04:28.720> by<00:04:29.160> using<00:04:29.759> money<00:04:30.160> or<00:04:30.479> power<00:04:30.880> to<00:04:31.039> lever is not by using money or power to lever is not by using money or power to lever a<00:04:32.240> system<00:04:33.240> but<00:04:33.440> by<00:04:33.600> Leading<00:04:34.560> so<00:04:34.680> let<00:04:34.759> me<00:04:34.919> talk a system but by Leading so let me talk a system but by Leading so let me talk about<00:04:35.240> the<00:04:35.360> three<00:04:35.600> Cycles<00:04:36.000> the<00:04:36.120> first<00:04:36.320> one<00:04:36.479> is about the three Cycles the first one is about the three Cycles the first one is the<00:04:36.759> factory<00:04:37.080> cycle<00:04:37.320> Henry<00:04:37.639> Ford<00:04:38.440> comes<00:04:38.720> up the factory cycle Henry Ford comes up the factory cycle Henry Ford comes up with<00:04:39.039> a<00:04:39.240> really<00:04:39.560> cool<00:04:40.360> idea<00:04:41.360> it<00:04:41.560> enables<00:04:42.120> him with a really cool idea it enables him with a really cool idea it enables him to<00:04:42.919> hire<00:04:43.320> men<00:04:43.560> who<00:04:43.680> used<00:04:43.880> to<00:04:44.039> get<00:04:44.199> paid<00:04:44.479> 50 to hire men who used to get paid 50 to hire men who used to get paid 50 cents<00:04:45.039> a<00:04:45.240> day<00:04:45.880> and<00:04:46.039> pay<00:04:46.199> him<00:04:46.360> $5<00:04:46.960> a<00:04:47.160> day<00:04:47.919> because cents a day and pay him $5 a day because cents a day and pay him $5 a day because he's<00:04:48.320> got<00:04:48.479> an<00:04:48.639> efficient<00:04:49.000> enough<00:04:49.280> Factory he's got an efficient enough Factory he's got an efficient enough Factory well<00:04:49.800> with<00:04:50.000> that<00:04:50.160> sort<00:04:50.400> of<00:04:50.639> Advantage<00:04:51.520> you<00:04:51.639> can well with that sort of Advantage you can well with that sort of Advantage you can churn<00:04:52.160> out<00:04:52.520> a<00:04:52.720> lot<00:04:52.919> of<00:04:53.120> cars<00:04:53.520> you<00:04:53.680> can<00:04:53.840> make<00:04:54.000> a churn out a lot of cars you can make a churn out a lot of cars you can make a lot<00:04:54.320> of<00:04:54.520> change<00:04:54.880> you<00:04:55.000> can<00:04:55.199> get<00:04:55.400> roads<00:04:55.800> built lot of change you can get roads built lot of change you can get roads built you<00:04:56.360> can<00:04:56.520> change<00:04:56.880> the<00:04:57.080> fabric<00:04:57.440> of<00:04:57.560> an<00:04:57.759> entire you can change the fabric of an entire you can change the fabric of an entire country<00:04:59.120> that<00:04:59.280> the<00:04:59.680> essence<00:05:00.000> of<00:05:00.199> what<00:05:00.320> you're country that the essence of what you're country that the essence of what you're doing<00:05:01.120> is<00:05:01.240> you<00:05:01.400> need<00:05:01.680> ever<00:05:01.919> cheaper<00:05:02.520> labor<00:05:03.520> and doing is you need ever cheaper labor and doing is you need ever cheaper labor and ever<00:05:04.280> faster ever faster ever faster machines<00:05:06.400> and<00:05:06.560> the<00:05:06.800> problem<00:05:07.080> we've<00:05:07.280> run<00:05:07.560> into machines and the problem we've run into machines and the problem we've run into is<00:05:08.479> we're<00:05:08.639> running<00:05:08.960> out<00:05:09.080> of<00:05:09.320> both<00:05:10.000> ever is we're running out of both ever is we're running out of both ever cheaper<00:05:10.680> labor<00:05:11.400> and<00:05:11.600> ever<00:05:11.960> faster cheaper labor and ever faster cheaper labor and ever faster machines machines machines so<00:05:17.880> we<00:05:18.080> shift<00:05:18.520> gears<00:05:18.919> for<00:05:19.080> a<00:05:19.280> minute<00:05:20.199> and<00:05:20.400> say<00:05:21.000> I so we shift gears for a minute and say I so we shift gears for a minute and say I know<00:05:22.240> television<00:05:23.479> avertising<00:05:24.479> push<00:05:25.039> push know television avertising push push know television avertising push push take<00:05:25.639> a<00:05:25.840> good<00:05:26.080> idea<00:05:26.680> and<00:05:26.919> push<00:05:27.080> it<00:05:27.319> on<00:05:27.560> the take a good idea and push it on the take a good idea and push it on the world<00:05:28.639> I<00:05:28.840> have<00:05:28.960> a<00:05:29.120> better<00:05:29.680> mouse<00:05:30.000> trap<00:05:30.800> and<00:05:30.960> if world I have a better mouse trap and if world I have a better mouse trap and if I<00:05:31.199> can<00:05:31.400> just<00:05:31.639> get<00:05:31.840> enough<00:05:32.120> money<00:05:32.440> to<00:05:32.600> tell I can just get enough money to tell I can just get enough money to tell enough<00:05:33.240> people<00:05:33.919> I'll<00:05:34.120> sell<00:05:34.479> enough<00:05:35.160> and<00:05:35.240> you enough people I'll sell enough and you enough people I'll sell enough and you can<00:05:35.520> build<00:05:35.800> an<00:05:35.960> entire<00:05:36.360> industry<00:05:36.800> on<00:05:37.080> that<00:05:37.960> if can build an entire industry on that if can build an entire industry on that if necessary<00:05:38.680> you<00:05:38.800> can<00:05:38.960> put<00:05:39.160> babies<00:05:39.479> in<00:05:39.639> your<00:05:39.880> ads necessary you can put babies in your ads necessary you can put babies in your ads if<00:05:41.120> necessary<00:05:41.639> you<00:05:41.759> can<00:05:41.960> use<00:05:42.400> babies<00:05:42.759> to<00:05:42.919> sell if necessary you can use babies to sell if necessary you can use babies to sell other<00:05:43.520> stuff<00:05:43.919> and<00:05:44.080> if<00:05:44.280> babies<00:05:44.639> don't<00:05:44.880> work<00:05:45.360> you other stuff and if babies don't work you other stuff and if babies don't work you can<00:05:45.759> use can use can use doctors<00:05:47.759> but<00:05:48.039> be<00:05:48.319> careful<00:05:49.199> because<00:05:49.319> you<00:05:49.440> don't doctors but be careful because you don't doctors but be careful because you don't want<00:05:49.720> to<00:05:49.880> get<00:05:50.039> an<00:05:50.199> unfortunate<00:05:50.800> Dr<00:05:51.199> to want to get an unfortunate Dr to want to get an unfortunate Dr to position<00:05:52.120> when<00:05:52.280> you're<00:05:52.440> talking<00:05:52.759> about<00:05:53.000> one position when you're talking about one position when you're talking about one thing<00:05:53.759> instead<00:05:54.080> of<00:05:54.240> the thing instead of the thing instead of the other<00:05:56.759> this<00:05:57.120> model<00:05:57.960> requires<00:05:58.520> you<00:05:58.639> to<00:05:58.919> act other this model requires you to act other this model requires you to act like<00:05:59.280> the<00:05:59.479> the<00:05:59.720> king<00:06:00.720> like<00:06:00.880> the<00:06:01.080> person<00:06:01.319> in<00:06:01.440> the like the the king like the person in the like the the king like the person in the front<00:06:01.759> of<00:06:01.880> the<00:06:02.000> room<00:06:02.319> throwing<00:06:02.840> things<00:06:03.240> to<00:06:03.400> the front of the room throwing things to the front of the room throwing things to the peons<00:06:04.000> in<00:06:04.120> the<00:06:04.319> back<00:06:04.880> that<00:06:05.080> you<00:06:05.199> are<00:06:05.440> in<00:06:05.680> charge peons in the back that you are in charge peons in the back that you are in charge and<00:06:06.479> you're<00:06:06.720> going<00:06:06.800> to<00:06:07.000> tell<00:06:07.280> people<00:06:08.039> what<00:06:08.199> to and you're going to tell people what to and you're going to tell people what to do<00:06:08.880> next<00:06:09.520> that<00:06:09.800> you<00:06:09.919> know<00:06:10.120> the<00:06:10.240> quick<00:06:10.440> little do next that you know the quick little do next that you know the quick little diagram<00:06:11.160> of<00:06:11.280> it<00:06:11.720> is<00:06:12.080> you're<00:06:12.319> up<00:06:12.560> here<00:06:13.000> and<00:06:13.120> you diagram of it is you're up here and you diagram of it is you're up here and you are<00:06:13.520> pushing<00:06:14.120> it<00:06:14.280> out<00:06:14.479> to<00:06:14.639> the<00:06:14.720> world<00:06:15.360> this are pushing it out to the world this are pushing it out to the world this Method<00:06:16.199> mass<00:06:16.599> marketing<00:06:17.599> requires<00:06:18.280> average Method mass marketing requires average Method mass marketing requires average ideas<00:06:19.440> because<00:06:19.599> you're<00:06:19.720> going<00:06:19.919> to<00:06:20.039> the<00:06:20.440> masses ideas because you're going to the masses ideas because you're going to the masses and<00:06:21.680> plenty<00:06:22.319> of and plenty of and plenty of ads<00:06:24.599> what<00:06:24.960> we've<00:06:25.280> done<00:06:25.720> as<00:06:25.919> spammers<00:06:26.639> is<00:06:26.840> tried ads what we've done as spammers is tried ads what we've done as spammers is tried to<00:06:27.319> hypnotize<00:06:28.000> everyone<00:06:28.599> into<00:06:28.880> buying<00:06:29.199> our to hypnotize everyone into buying our to hypnotize everyone into buying our idea<00:06:30.160> hypnotize<00:06:30.800> everyone<00:06:31.080> into<00:06:31.360> donating<00:06:31.759> to idea hypnotize everyone into donating to idea hypnotize everyone into donating to our<00:06:32.080> cause<00:06:32.560> hypnotize<00:06:33.160> everyone<00:06:33.440> into<00:06:33.720> voting our cause hypnotize everyone into voting our cause hypnotize everyone into voting for<00:06:34.440> our<00:06:34.960> candidate<00:06:35.960> and for our candidate and for our candidate and unfortunately<00:06:38.039> it<00:06:38.240> doesn't<00:06:38.560> work<00:06:38.759> so<00:06:39.000> well unfortunately it doesn't work so well unfortunately it doesn't work so well anymore

either<00:06:44.440> but<00:06:45.440> there's<00:06:45.840> good<00:06:46.039> news<00:06:46.360> around<00:06:46.599> the either but there's good news around the either but there's good news around the corner<00:06:47.319> really<00:06:47.720> good<00:06:48.360> news<00:06:49.360> I<00:06:49.560> call<00:06:49.800> it<00:06:50.000> the corner really good news I call it the corner really good news I call it the idea<00:06:51.720> of idea of idea of tribes<00:06:53.639> what<00:06:53.960> tribes<00:06:54.560> are<00:06:55.199> is<00:06:55.319> a<00:06:55.520> very<00:06:55.879> simple tribes what tribes are is a very simple tribes what tribes are is a very simple concept<00:06:56.919> that<00:06:57.039> goes<00:06:57.360> back<00:06:57.840> 50,000<00:06:58.599> years<00:06:59.160> it's concept that goes back 50,000 years it's concept that goes back 50,000 years it's it's<00:06:59.520> about<00:06:59.840> leading<00:07:00.520> and<00:07:00.919> connecting<00:07:01.919> people it's about leading and connecting people it's about leading and connecting people and<00:07:02.840> ideas<00:07:03.400> and<00:07:03.520> it's<00:07:03.680> something<00:07:03.960> that<00:07:04.120> people and ideas and it's something that people and ideas and it's something that people have<00:07:04.560> wanted<00:07:05.599> forever<00:07:06.599> lots<00:07:06.840> of<00:07:07.000> people<00:07:07.199> are have wanted forever lots of people are have wanted forever lots of people are used<00:07:07.560> to<00:07:07.680> having<00:07:07.840> a<00:07:07.960> spiritual<00:07:08.400> tribe<00:07:08.639> or<00:07:08.759> a used to having a spiritual tribe or a used to having a spiritual tribe or a church<00:07:09.400> tribe<00:07:10.400> having<00:07:10.639> a<00:07:10.879> work church tribe having a work church tribe having a work tribe<00:07:13.000> having<00:07:13.280> a<00:07:13.759> community<00:07:14.599> tribe<00:07:15.599> but<00:07:15.800> now tribe having a community tribe but now tribe having a community tribe but now thanks<00:07:16.319> to<00:07:16.479> the<00:07:16.599> Internet<00:07:17.000> thanks<00:07:17.160> to<00:07:17.280> the thanks to the Internet thanks to the thanks to the Internet thanks to the explosion<00:07:17.840> of<00:07:18.000> mass<00:07:18.319> media<00:07:19.000> thanks<00:07:19.199> to<00:07:19.360> a<00:07:19.479> lot explosion of mass media thanks to a lot explosion of mass media thanks to a lot of<00:07:19.759> other<00:07:20.199> things<00:07:20.479> that<00:07:20.599> are<00:07:20.759> bubbling of other things that are bubbling of other things that are bubbling through<00:07:21.319> our<00:07:21.520> society<00:07:21.919> around<00:07:22.160> the<00:07:22.759> world through our society around the world through our society around the world tribes<00:07:24.080> are<00:07:24.360> everywhere<00:07:25.080> the<00:07:25.199> internet<00:07:25.520> was tribes are everywhere the internet was tribes are everywhere the internet was supposed<00:07:25.840> to<00:07:26.000> homogenize<00:07:26.720> Everyone<00:07:27.039> by supposed to homogenize Everyone by supposed to homogenize Everyone by connecting<00:07:27.560> us<00:07:27.720> all<00:07:27.960> instead<00:07:28.360> what<00:07:28.440> it's connecting us all instead what it's connecting us all instead what it's allowed<00:07:29.160> is<00:07:29.560> silos<00:07:30.120> of<00:07:30.319> Interest<00:07:30.919> so<00:07:31.080> you<00:07:31.199> got allowed is silos of Interest so you got allowed is silos of Interest so you got the<00:07:31.440> Red<00:07:31.720> Hat<00:07:31.840> Ladies<00:07:32.240> over<00:07:32.479> here<00:07:32.919> you<00:07:33.080> got<00:07:33.240> the the Red Hat Ladies over here you got the the Red Hat Ladies over here you got the red<00:07:33.680> hat<00:07:33.800> triathletes<00:07:34.560> over<00:07:34.800> there<00:07:35.319> you<00:07:35.479> got red hat triathletes over there you got red hat triathletes over there you got the<00:07:35.800> organized<00:07:36.319> armies<00:07:36.720> over<00:07:36.919> here<00:07:37.080> you<00:07:37.240> got the organized armies over here you got the organized armies over here you got the<00:07:37.560> disorganized<00:07:38.199> rebels<00:07:38.639> over<00:07:38.879> here<00:07:39.280> you the disorganized rebels over here you the disorganized rebels over here you got<00:07:39.680> people<00:07:39.879> in<00:07:40.080> white<00:07:40.319> hats<00:07:40.599> making<00:07:40.919> food<00:07:41.440> and got people in white hats making food and got people in white hats making food and people<00:07:41.840> in<00:07:42.000> white<00:07:42.199> hats<00:07:42.400> sailing<00:07:42.800> boats<00:07:43.520> the people in white hats sailing boats the people in white hats sailing boats the point<00:07:44.039> is<00:07:44.240> that<00:07:44.440> you<00:07:44.599> can<00:07:44.840> find<00:07:45.159> Ukrainian point is that you can find Ukrainian point is that you can find Ukrainian folk<00:07:46.159> dancers<00:07:47.080> and<00:07:47.319> connect<00:07:47.720> with<00:07:47.919> them folk dancers and connect with them folk dancers and connect with them because<00:07:48.800> you<00:07:48.960> want<00:07:49.120> to<00:07:49.280> be<00:07:49.520> connected<00:07:50.520> that because you want to be connected that because you want to be connected that people<00:07:51.400> on<00:07:51.639> the<00:07:51.840> fringes<00:07:52.680> can<00:07:52.919> find<00:07:53.360> each people on the fringes can find each people on the fringes can find each other<00:07:53.879> connect<00:07:54.440> and<00:07:54.680> go<00:07:55.280> somewhere<00:07:56.280> every other connect and go somewhere every other connect and go somewhere every town<00:07:56.800> that<00:07:56.960> has<00:07:57.039> a<00:07:57.199> volunteer<00:07:57.680> fire town that has a volunteer fire town that has a volunteer fire department<00:07:59.159> understand<00:07:59.400> understands<00:07:59.879> this department understand understands this department understand understands this way<00:08:00.280> of

thinking thinking thinking now<00:08:08.720> it<00:08:08.879> turns<00:08:09.199> out<00:08:09.800> this<00:08:09.879> is<00:08:10.039> a<00:08:10.240> legitimate now it turns out this is a legitimate now it turns out this is a legitimate non-photoshopped<00:08:11.560> photo<00:08:12.319> people<00:08:12.599> I<00:08:12.720> know<00:08:12.840> who non-photoshopped photo people I know who non-photoshopped photo people I know who are<00:08:13.120> firemen<00:08:13.479> told<00:08:13.599> me<00:08:13.759> that<00:08:13.879> this<00:08:13.960> is<00:08:14.120> not are firemen told me that this is not are firemen told me that this is not uncommon<00:08:14.879> and<00:08:15.000> that<00:08:15.159> what<00:08:15.400> firemen<00:08:15.800> do<00:08:15.960> to uncommon and that what firemen do to uncommon and that what firemen do to Train<00:08:16.680> sometimes<00:08:17.440> is<00:08:17.879> they<00:08:18.000> take<00:08:18.159> a<00:08:18.319> house Train sometimes is they take a house Train sometimes is they take a house that's<00:08:18.680> going<00:08:18.800> to<00:08:18.879> be<00:08:19.000> torn<00:08:19.360> down<00:08:19.599> and<00:08:19.680> they that's going to be torn down and they that's going to be torn down and they burn<00:08:20.080> it<00:08:20.240> down<00:08:20.440> instead<00:08:20.759> and<00:08:21.039> practice burn it down instead and practice burn it down instead and practice putting<00:08:21.879> it<00:08:22.000> out<00:08:22.440> but<00:08:22.599> they<00:08:22.759> always<00:08:23.000> stop<00:08:23.280> and putting it out but they always stop and putting it out but they always stop and take<00:08:23.560> a<00:08:23.840> picture<00:08:25.000> so<00:08:26.000> you<00:08:26.120> know<00:08:26.319> the<00:08:26.560> pirate take a picture so you know the pirate take a picture so you know the pirate tribe<00:08:27.360> is<00:08:27.479> a<00:08:27.680> fascinating<00:08:28.240> one<00:08:28.440> they<00:08:28.520> got tribe is a fascinating one they got tribe is a fascinating one they got their<00:08:28.800> own<00:08:28.919> flag<00:08:29.440> they<00:08:29.599> got<00:08:29.720> the<00:08:29.840> eye<00:08:30.039> patches their own flag they got the eye patches their own flag they got the eye patches you<00:08:30.599> can<00:08:30.840> tell<00:08:31.639> when<00:08:31.800> you're<00:08:32.000> running<00:08:32.279> into you can tell when you're running into you can tell when you're running into someone<00:08:32.800> in<00:08:32.880> a<00:08:33.039> tribe<00:08:33.479> and<00:08:33.560> it<00:08:33.760> turns<00:08:34.159> out<00:08:35.000> that someone in a tribe and it turns out that someone in a tribe and it turns out that it's<00:08:35.519> tribes<00:08:36.080> not<00:08:36.240> money<00:08:36.680> not<00:08:36.919> factories<00:08:37.719> that it's tribes not money not factories that it's tribes not money not factories that can<00:08:38.000> change<00:08:38.279> our<00:08:38.519> world<00:08:39.080> that<00:08:39.240> can<00:08:39.399> change can change our world that can change can change our world that can change politics<00:08:40.640> that<00:08:40.760> can<00:08:40.959> align<00:08:41.479> large<00:08:41.839> numbers<00:08:42.159> of politics that can align large numbers of politics that can align large numbers of people<00:08:42.599> not<00:08:42.839> CU<00:08:43.000> you<00:08:43.240> forc<00:08:43.800> them<00:08:44.560> to<00:08:44.720> do people not CU you forc them to do people not CU you forc them to do something<00:08:45.279> against<00:08:45.519> their<00:08:45.720> will<00:08:46.279> but<00:08:46.480> because something against their will but because something against their will but because they<00:08:46.920> wanted<00:08:47.320> to<00:08:47.519> connect<00:08:48.399> that<00:08:48.640> what<00:08:48.800> we<00:08:49.000> do they wanted to connect that what we do they wanted to connect that what we do for<00:08:49.399> a<00:08:49.560> living<00:08:50.000> now<00:08:50.560> all<00:08:50.760> of<00:08:50.959> us<00:08:51.360> I<00:08:51.680> think<00:08:52.680> is for a living now all of us I think is for a living now all of us I think is find<00:08:53.640> something<00:08:54.000> worth<00:08:54.320> changing<00:08:55.240> and<00:08:55.480> then find something worth changing and then find something worth changing and then assemble<00:08:57.279> tribes<00:08:57.959> that<00:08:58.200> assemble<00:08:58.760> tribes assemble tribes that assemble tribes assemble tribes that assemble tribes that<00:08:59.600> spread<00:09:00.000> the<00:09:00.160> idea<00:09:00.600> and<00:09:00.760> spread<00:09:01.160> the<00:09:01.320> idea that spread the idea and spread the idea that spread the idea and spread the idea and<00:09:01.720> it<00:09:01.800> becomes<00:09:02.079> something<00:09:02.360> far<00:09:02.560> bigger<00:09:02.839> than and it becomes something far bigger than and it becomes something far bigger than ourselves<00:09:03.399> it<00:09:03.560> becomes<00:09:04.240> a ourselves it becomes a ourselves it becomes a movement<00:09:06.399> so<00:09:07.200> when<00:09:07.360> Al<00:09:07.680> Gore<00:09:08.040> set<00:09:08.399> out<00:09:09.000> to movement so when Al Gore set out to movement so when Al Gore set out to change<00:09:09.800> the<00:09:10.000> world<00:09:10.880> again<00:09:11.880> he<00:09:12.040> didn't<00:09:12.320> do<00:09:12.519> it change the world again he didn't do it change the world again he didn't do it by<00:09:13.000> himself<00:09:13.600> and<00:09:13.720> he<00:09:13.880> didn't<00:09:14.160> do<00:09:14.360> it<00:09:14.720> by<00:09:14.920> buying by himself and he didn't do it by buying by himself and he didn't do it by buying a<00:09:15.320> lot<00:09:15.440> of<00:09:15.600> ads<00:09:16.040> he<00:09:16.240> did<00:09:16.440> it<00:09:16.880> by<00:09:17.240> creating<00:09:17.920> a a lot of ads he did it by creating a a lot of ads he did it by creating a movement<00:09:19.120> thousands<00:09:19.600> of<00:09:19.839> people<00:09:20.160> around<00:09:20.440> the movement thousands of people around the movement thousands of people around the country<00:09:20.880> who<00:09:21.000> could<00:09:21.200> give<00:09:21.440> his<00:09:21.760> presentation country who could give his presentation country who could give his presentation for<00:09:22.720> him<00:09:23.200> because<00:09:23.360> he<00:09:23.519> can't<00:09:23.760> be<00:09:24.160> in<00:09:24.480> 100<00:09:24.720> or for him because he can't be in 100 or for him because he can't be in 100 or 200<00:09:25.240> or<00:09:25.440> 500<00:09:25.920> cities<00:09:26.720> in<00:09:26.920> each 200 or 500 cities in each 200 or 500 cities in each night<00:09:29.200> you<00:09:29.320> don't<00:09:29.560> need<00:09:30.200> everyone<00:09:31.160> what<00:09:31.440> Kevin night you don't need everyone what Kevin night you don't need everyone what Kevin Kelly<00:09:32.160> has<00:09:32.320> taught<00:09:32.560> us<00:09:32.760> is<00:09:32.920> you<00:09:33.120> just<00:09:33.279> need<00:09:33.640> I Kelly has taught us is you just need I Kelly has taught us is you just need I don't<00:09:33.880> know<00:09:34.079> a<00:09:34.240> thousand<00:09:34.839> true<00:09:35.120> fans<00:09:35.839> a don't know a thousand true fans a don't know a thousand true fans a thousand<00:09:36.680> people<00:09:37.240> who<00:09:37.519> care<00:09:37.880> enough<00:09:38.720> that thousand people who care enough that thousand people who care enough that they<00:09:39.120> will<00:09:39.440> get<00:09:39.680> you<00:09:40.320> the<00:09:40.560> next<00:09:41.320> round<00:09:41.760> and<00:09:41.920> the they will get you the next round and the they will get you the next round and the next<00:09:42.360> round<00:09:42.800> and<00:09:42.880> the<00:09:43.000> next<00:09:43.160> round<00:09:43.399> that<00:09:43.519> means next round and the next round that means next round and the next round that means that<00:09:43.959> the<00:09:44.120> idea<00:09:44.480> you<00:09:44.680> create<00:09:45.040> the<00:09:45.279> product<00:09:45.600> you that the idea you create the product you that the idea you create the product you create<00:09:46.279> the<00:09:46.399> movement<00:09:46.760> you<00:09:46.880> create<00:09:47.360> isn't<00:09:47.680> for create the movement you create isn't for create the movement you create isn't for everyone<00:09:48.160> it's<00:09:48.360> not<00:09:48.519> a<00:09:48.680> mass<00:09:49.040> thing<00:09:49.279> that's everyone it's not a mass thing that's everyone it's not a mass thing that's not<00:09:49.640> what<00:09:49.760> this<00:09:49.880> is<00:09:50.079> about<00:09:50.920> what<00:09:51.079> it's<00:09:51.360> about not what this is about what it's about not what this is about what it's about instead<00:09:53.279> is<00:09:53.480> finding<00:09:54.000> the<00:09:54.160> True<00:09:54.920> Believers instead is finding the True Believers instead is finding the True Believers it's<00:09:56.160> easy<00:09:56.480> to<00:09:56.720> look<00:09:57.240> at<00:09:57.399> what<00:09:57.519> I've<00:09:57.680> said<00:09:57.880> so it's easy to look at what I've said so it's easy to look at what I've said so far<00:09:58.200> and<00:09:58.279> say<00:09:58.480> wait<00:09:58.600> a<00:09:58.680> minute<00:09:59.120> I<00:09:59.200> don't<00:09:59.399> have far and say wait a minute I don't have far and say wait a minute I don't have what<00:09:59.640> it<00:09:59.800> takes<00:10:00.040> to<00:10:00.200> be<00:10:00.399> that<00:10:00.640> kind<00:10:00.800> of<00:10:01.000> leader what it takes to be that kind of leader what it takes to be that kind of leader so<00:10:02.120> here<00:10:02.200> are<00:10:02.360> two<00:10:02.560> leaders<00:10:03.399> they<00:10:03.519> don't<00:10:03.839> have so here are two leaders they don't have so here are two leaders they don't have a<00:10:04.160> lot<00:10:04.399> in a lot in a lot in common<00:10:06.920> they're<00:10:07.200> about<00:10:07.480> the<00:10:07.600> same<00:10:07.839> age<00:10:08.160> but common they're about the same age but common they're about the same age but that's<00:10:08.720> about<00:10:09.200> it<00:10:10.200> what<00:10:10.440> they<00:10:10.720> did<00:10:11.240> though<00:10:11.959> is that's about it what they did though is that's about it what they did though is each<00:10:12.560> in<00:10:12.720> their<00:10:12.920> own<00:10:13.320> way<00:10:14.480> created<00:10:15.480> a each in their own way created a each in their own way created a different<00:10:16.440> way<00:10:17.399> of<00:10:17.680> navigating<00:10:18.160> your<00:10:18.320> way different way of navigating your way different way of navigating your way through<00:10:18.720> technology<00:10:19.680> so<00:10:19.959> some<00:10:20.200> people<00:10:20.399> would through technology so some people would through technology so some people would go<00:10:20.680> out<00:10:20.800> and<00:10:20.959> get<00:10:21.120> people<00:10:21.720> to<00:10:21.839> be<00:10:22.000> on<00:10:22.160> one<00:10:22.360> team go out and get people to be on one team go out and get people to be on one team and<00:10:22.920> some<00:10:23.160> people<00:10:23.320> will<00:10:23.519> get<00:10:23.839> people<00:10:24.079> to<00:10:24.200> be<00:10:24.320> on and some people will get people to be on and some people will get people to be on the<00:10:24.560> other<00:10:24.800> team<00:10:25.680> it<00:10:25.920> also<00:10:26.240> informs<00:10:26.800> the the other team it also informs the the other team it also informs the decisions<00:10:27.560> you<00:10:27.720> make<00:10:27.959> when<00:10:28.079> you<00:10:28.240> make decisions you make when you make decisions you make when you make products<00:10:28.720> or<00:10:28.800> Serv<00:10:29.120> Services<00:10:29.959> you<00:10:30.040> know<00:10:30.200> this products or Serv Services you know this products or Serv Services you know this is<00:10:30.440> one<00:10:30.560> of<00:10:30.680> my<00:10:30.880> favorite<00:10:31.360> devices<00:10:32.320> but<00:10:32.519> what<00:10:32.640> a is one of my favorite devices but what a is one of my favorite devices but what a shame<00:10:33.200> that<00:10:33.320> it's<00:10:33.519> not<00:10:33.880> organized<00:10:34.880> to<00:10:35.079> help shame that it's not organized to help shame that it's not organized to help authors<00:10:36.040> create<00:10:36.360> movements<00:10:37.240> what<00:10:37.360> would authors create movements what would authors create movements what would happen<00:10:37.880> if<00:10:38.040> when<00:10:38.160> you're<00:10:38.320> using<00:10:38.639> your<00:10:38.920> Kindle happen if when you're using your Kindle happen if when you're using your Kindle you<00:10:40.160> could<00:10:40.480> see<00:10:40.959> the<00:10:41.279> comments<00:10:41.680> and<00:10:41.920> quotes you could see the comments and quotes you could see the comments and quotes and<00:10:42.480> notes<00:10:43.079> from<00:10:43.279> all<00:10:43.480> the<00:10:43.639> other<00:10:43.839> people and notes from all the other people and notes from all the other people reading<00:10:44.440> the<00:10:44.639> same<00:10:44.920> book<00:10:45.440> as<00:10:45.639> you<00:10:45.959> in<00:10:46.120> that reading the same book as you in that reading the same book as you in that moment<00:10:46.760> or<00:10:46.920> from<00:10:47.120> your<00:10:47.360> book<00:10:47.600> group<00:10:48.040> or<00:10:48.200> from moment or from your book group or from moment or from your book group or from your<00:10:48.560> friends<00:10:48.959> or<00:10:49.120> from<00:10:49.240> the<00:10:49.360> circle<00:10:49.720> you<00:10:49.839> want your friends or from the circle you want your friends or from the circle you want what<00:10:50.240> would<00:10:50.480> happen<00:10:51.079> if<00:10:51.360> authors<00:10:51.760> or<00:10:52.000> people what would happen if authors or people what would happen if authors or people with<00:10:52.440> ideas<00:10:53.120> could<00:10:53.279> use<00:10:53.519> version<00:10:53.800> two<00:10:54.160> which with ideas could use version two which with ideas could use version two which comes<00:10:54.480> out<00:10:54.680> on<00:10:55.040> Monday<00:10:56.040> and<00:10:56.639> use<00:10:56.839> it<00:10:57.000> to comes out on Monday and use it to comes out on Monday and use it to organize<00:10:57.959> people<00:10:58.360> who<00:10:58.519> want<00:10:58.639> to<00:10:58.839> talk<00:10:59.079> talk organize people who want to talk talk organize people who want to talk talk about<00:10:59.880> something<00:11:00.880> now<00:11:01.000> there's<00:11:01.279> a<00:11:01.519> million about something now there's a million about something now there's a million things<00:11:02.279> I<00:11:02.399> could<00:11:02.519> share<00:11:02.760> with<00:11:02.880> you<00:11:03.040> about<00:11:03.240> the things I could share with you about the things I could share with you about the mechanics<00:11:03.920> here<00:11:04.040> but<00:11:04.160> let<00:11:04.240> me<00:11:04.399> just<00:11:04.519> try<00:11:04.720> a mechanics here but let me just try a mechanics here but let me just try a couple<00:11:05.480> The<00:11:05.639> Beatles<00:11:06.160> did<00:11:06.360> not<00:11:06.639> invent couple The Beatles did not invent couple The Beatles did not invent teenagers<00:11:08.560> they<00:11:08.800> merely<00:11:09.360> decided<00:11:09.920> to<00:11:10.120> lead teenagers they merely decided to lead teenagers they merely decided to lead them<00:11:11.440> that<00:11:11.760> most<00:11:12.120> movements<00:11:12.959> most<00:11:13.200> leadership them that most movements most leadership them that most movements most leadership they<00:11:13.800> were<00:11:13.920> doing<00:11:14.120> is<00:11:14.279> about<00:11:14.560> finding<00:11:15.200> a<00:11:15.399> group they were doing is about finding a group they were doing is about finding a group that's<00:11:16.160> disconnected<00:11:16.880> but<00:11:17.120> already<00:11:17.480> has<00:11:17.639> a that's disconnected but already has a that's disconnected but already has a yearning<00:11:18.519> not<00:11:18.800> persuading<00:11:19.360> people<00:11:19.560> to<00:11:19.760> want yearning not persuading people to want yearning not persuading people to want something<00:11:20.760> they<00:11:20.880> don't<00:11:21.200> have<00:11:21.480> yet<00:11:22.360> when<00:11:22.639> Diane something they don't have yet when Diane something they don't have yet when Diane hats<00:11:23.680> worked<00:11:24.360> on<00:11:25.240> the<00:11:25.600> metrix<00:11:26.600> her<00:11:27.040> video<00:11:27.560> that hats worked on the metrix her video that hats worked on the metrix her video that spread<00:11:28.079> all<00:11:28.279> across<00:11:28.560> the<00:11:28.680> internet spread all across the internet spread all across the internet about<00:11:30.240> the<00:11:30.399> way<00:11:30.800> farm<00:11:31.160> animals<00:11:31.480> are<00:11:31.639> treated about the way farm animals are treated about the way farm animals are treated she<00:11:32.399> didn't<00:11:32.720> invent<00:11:33.160> the<00:11:33.360> idea<00:11:33.680> of<00:11:33.800> being<00:11:34.000> a she didn't invent the idea of being a she didn't invent the idea of being a vegan<00:11:34.440> she<00:11:34.560> didn't<00:11:34.880> invent<00:11:35.320> the<00:11:35.480> idea<00:11:35.760> of vegan she didn't invent the idea of vegan she didn't invent the idea of caring<00:11:36.279> about<00:11:36.519> this<00:11:36.680> issue<00:11:37.160> but<00:11:37.279> she<00:11:37.440> helped caring about this issue but she helped caring about this issue but she helped organize<00:11:38.399> people<00:11:38.880> and<00:11:39.000> helped<00:11:39.240> turn<00:11:39.399> it<00:11:39.560> into organize people and helped turn it into organize people and helped turn it into a<00:11:39.920> movement<00:11:40.560> Ugo<00:11:40.880> Chavez<00:11:41.600> did<00:11:41.800> not<00:11:42.079> invent<00:11:42.440> the a movement Ugo Chavez did not invent the a movement Ugo Chavez did not invent the disaffected<00:11:43.360> middle<00:11:43.639> and<00:11:43.760> lower<00:11:44.079> class<00:11:44.279> of disaffected middle and lower class of disaffected middle and lower class of Venezuela<00:11:44.920> he<00:11:45.079> merely<00:11:45.320> LED<00:11:45.560> them<00:11:45.720> Bob<00:11:45.920> Marley Venezuela he merely LED them Bob Marley Venezuela he merely LED them Bob Marley did<00:11:46.440> not<00:11:46.680> invent<00:11:47.360> rosarians<00:11:48.360> he<00:11:48.519> just<00:11:48.680> stepped did not invent rosarians he just stepped did not invent rosarians he just stepped up<00:11:49.120> and<00:11:49.240> said<00:11:49.720> follow<00:11:50.639> me<00:11:51.639> Derek<00:11:52.279> cers up and said follow me Derek cers up and said follow me Derek cers invented<00:11:53.720> CD<00:11:54.120> Baby<00:11:54.920> which<00:11:55.440> allowed invented CD Baby which allowed invented CD Baby which allowed independent<00:11:57.000> musicians<00:11:57.519> to<00:11:57.760> have<00:11:57.959> a<00:11:58.240> place<00:11:59.040> to independent musicians to have a place to independent musicians to have a place to sell<00:11:59.480> their<00:11:59.720> music<00:12:00.279> without<00:12:00.519> selling<00:12:00.839> out<00:12:01.000> to sell their music without selling out to sell their music without selling out to the<00:12:01.279> man<00:12:01.760> to<00:12:02.000> have<00:12:02.160> a<00:12:02.440> place<00:12:02.800> to<00:12:03.000> take<00:12:03.200> the the man to have a place to take the the man to have a place to take the mission<00:12:03.639> they<00:12:03.760> already<00:12:03.920> wanted<00:12:04.120> to<00:12:04.240> go<00:12:04.360> to<00:12:04.560> and mission they already wanted to go to and mission they already wanted to go to and connect<00:12:05.440> with<00:12:05.600> each<00:12:05.920> other<00:12:06.920> what<00:12:07.160> all<00:12:07.360> these connect with each other what all these connect with each other what all these people<00:12:07.760> have<00:12:07.920> in<00:12:08.079> common<00:12:08.360> is<00:12:08.440> that<00:12:08.600> they<00:12:08.680> are people have in common is that they are people have in common is that they are Heretics<00:12:10.240> that<00:12:10.480> Heretics<00:12:11.160> look<00:12:11.360> at<00:12:11.560> the Heretics that Heretics look at the Heretics that Heretics look at the status<00:12:12.079> quo<00:12:12.360> and<00:12:12.440> say<00:12:12.680> this<00:12:12.800> will<00:12:12.959> not<00:12:13.240> stand<00:12:14.199> I status quo and say this will not stand I status quo and say this will not stand I can't<00:12:14.760> abide<00:12:15.279> this<00:12:15.480> status<00:12:15.800> quo<00:12:16.079> I<00:12:16.160> am<00:12:16.279> willing can't abide this status quo I am willing can't abide this status quo I am willing to<00:12:16.720> stand<00:12:17.000> up<00:12:17.240> and<00:12:17.360> be<00:12:17.560> counted<00:12:17.959> and<00:12:18.079> move to stand up and be counted and move to stand up and be counted and move things<00:12:18.680> forward<00:12:19.399> I<00:12:19.600> see<00:12:20.000> what<00:12:20.160> the<00:12:20.360> status<00:12:20.720> quo things forward I see what the status quo things forward I see what the status quo is<00:12:21.440> I<00:12:21.519> don't<00:12:21.800> like<00:12:22.000> it<00:12:22.920> that<00:12:23.160> instead<00:12:23.519> of is I don't like it that instead of is I don't like it that instead of looking<00:12:24.000> at<00:12:24.160> all<00:12:24.360> the<00:12:24.519> little<00:12:24.760> rules<00:12:25.079> and looking at all the little rules and looking at all the little rules and following<00:12:25.760> each<00:12:25.959> one<00:12:26.120> of following each one of following each one of them<00:12:28.120> that<00:12:28.320> instead<00:12:28.720> of<00:12:29.000> of<00:12:29.600> being<00:12:30.600> what<00:12:30.800> I them that instead of of being what I them that instead of of being what I call<00:12:31.199> a<00:12:31.360> sheep<00:12:31.880> Walker<00:12:32.639> somebody<00:12:33.079> who's<00:12:33.480> half call a sheep Walker somebody who's half call a sheep Walker somebody who's half asleep<00:12:34.920> following<00:12:35.440> instructions<00:12:36.360> keeping asleep following instructions keeping asleep following instructions keeping their<00:12:37.000> head<00:12:37.279> down<00:12:37.880> fitting<00:12:38.320> in<00:12:39.320> every<00:12:39.600> once<00:12:39.800> in their head down fitting in every once in their head down fitting in every once in a<00:12:40.160> while<00:12:40.800> someone<00:12:41.120> stands<00:12:41.399> up<00:12:41.519> and<00:12:41.639> says<00:12:41.920> not a while someone stands up and says not a while someone stands up and says not me<00:12:43.000> someone<00:12:43.279> stands<00:12:43.560> up<00:12:43.680> and<00:12:43.760> says<00:12:44.360> this<00:12:44.600> one's me someone stands up and says this one's me someone stands up and says this one's important<00:12:46.639> we<00:12:46.920> need<00:12:47.440> to<00:12:47.760> organize<00:12:48.519> around<00:12:48.839> it important we need to organize around it important we need to organize around it and<00:12:49.440> not<00:12:49.680> everyone<00:12:50.120> will<00:12:51.040> but<00:12:51.160> you<00:12:51.279> don't<00:12:51.480> need and not everyone will but you don't need and not everyone will but you don't need everyone<00:12:52.519> you<00:12:52.720> just<00:12:53.040> need<00:12:53.360> a<00:12:53.560> few

people<00:12:58.600> who<00:12:58.880> will<00:12:59.120> look<00:12:59.279> at<00:12:59.480> the<00:12:59.920> rules people who will look at the rules people who will look at the rules realize<00:13:01.480> they<00:13:01.680> make<00:13:01.959> no<00:13:02.279> sense<00:13:03.279> and<00:13:03.440> realize realize they make no sense and realize realize they make no sense and realize how<00:13:04.000> much<00:13:04.240> they<00:13:04.360> want<00:13:04.480> to<00:13:04.680> be<00:13:05.040> connected<00:13:06.040> so how much they want to be connected so how much they want to be connected so Tony<00:13:06.560> Shay<00:13:06.959> does<00:13:07.120> not<00:13:07.360> run<00:13:07.720> a<00:13:07.920> shoe<00:13:08.240> store<00:13:09.079> zapo Tony Shay does not run a shoe store zapo Tony Shay does not run a shoe store zapo isn't<00:13:10.040> a<00:13:10.160> shoe<00:13:10.480> store<00:13:11.320> zapo<00:13:12.040> is<00:13:12.440> the<00:13:12.600> one<00:13:13.160> the isn't a shoe store zapo is the one the isn't a shoe store zapo is the one the only<00:13:13.959> the<00:13:14.120> best<00:13:14.399> there<00:13:14.600> ever<00:13:15.040> was<00:13:15.800> place<00:13:16.120> for only the best there ever was place for only the best there ever was place for people<00:13:16.760> who<00:13:16.920> are<00:13:17.079> into<00:13:17.480> shoes<00:13:18.240> to<00:13:18.440> find<00:13:18.720> each people who are into shoes to find each people who are into shoes to find each other<00:13:19.680> to<00:13:19.959> talk<00:13:20.199> about<00:13:20.480> their<00:13:20.720> passion<00:13:21.240> to other to talk about their passion to other to talk about their passion to connect<00:13:21.839> with<00:13:22.000> people<00:13:22.240> who<00:13:22.480> care<00:13:22.920> more<00:13:23.519> about connect with people who care more about connect with people who care more about customer<00:13:24.279> service<00:13:24.600> than<00:13:24.760> making<00:13:25.000> a<00:13:25.160> nickel customer service than making a nickel customer service than making a nickel tomorrow<00:13:26.800> it<00:13:26.880> can<00:13:27.040> be<00:13:27.160> something<00:13:27.480> as<00:13:27.800> prosaic tomorrow it can be something as prosaic tomorrow it can be something as prosaic as<00:13:28.320> shoes<00:13:28.519> and<00:13:28.839> something<00:13:29.040> as<00:13:29.199> complicated<00:13:29.720> as as shoes and something as complicated as as shoes and something as complicated as overthrowing<00:13:30.360> a<00:13:30.480> government<00:13:31.120> it's<00:13:31.399> exactly overthrowing a government it's exactly overthrowing a government it's exactly the<00:13:32.199> same<00:13:32.560> behavior<00:13:33.199> though<00:13:34.199> what<00:13:34.320> it the same behavior though what it the same behavior though what it requires<00:13:35.519> as<00:13:35.680> Geraldine<00:13:36.199> Carter<00:13:36.600> has requires as Geraldine Carter has requires as Geraldine Carter has discovered<00:13:37.680> is<00:13:38.079> to<00:13:38.279> be<00:13:38.480> able<00:13:38.760> to<00:13:38.959> say<00:13:39.279> I<00:13:39.399> can't discovered is to be able to say I can't discovered is to be able to say I can't do<00:13:39.720> this<00:13:39.920> by<00:13:40.120> myself<00:13:40.839> but<00:13:41.040> if<00:13:41.199> I<00:13:41.320> can<00:13:41.519> get<00:13:41.760> other do this by myself but if I can get other do this by myself but if I can get other people<00:13:42.279> to<00:13:42.440> join<00:13:42.760> my<00:13:43.000> climate<00:13:43.880> ride<00:13:44.880> then people to join my climate ride then people to join my climate ride then together<00:13:46.480> we<00:13:46.639> can<00:13:46.880> get<00:13:47.120> something<00:13:47.519> that<00:13:47.680> we together we can get something that we together we can get something that we all<00:13:48.560> want<00:13:49.199> we<00:13:49.440> just<00:13:49.639> waiting<00:13:49.880> for<00:13:50.079> someone<00:13:50.320> to all want we just waiting for someone to all want we just waiting for someone to lead<00:13:50.759> us<00:13:51.279> Michelle<00:13:51.720> Kaufman<00:13:52.680> has<00:13:53.079> pioneered lead us Michelle Kaufman has pioneered lead us Michelle Kaufman has pioneered new<00:13:54.240> ways<00:13:54.440> of<00:13:54.680> thinking<00:13:55.000> about<00:13:55.279> environmental new ways of thinking about environmental new ways of thinking about environmental architecture<00:13:57.240> she<00:13:57.440> doesn't<00:13:57.800> do<00:13:58.000> it<00:13:58.199> by<00:13:58.399> quiet architecture she doesn't do it by quiet architecture she doesn't do it by quiet L<00:13:59.079> building<00:13:59.360> one<00:13:59.560> house<00:13:59.759> at<00:13:59.880> a<00:14:00.079> time<00:14:00.920> she<00:14:01.160> does L building one house at a time she does L building one house at a time she does it<00:14:02.040> by<00:14:02.240> telling<00:14:02.560> a<00:14:02.759> story<00:14:03.560> to<00:14:03.800> people<00:14:04.040> who<00:14:04.199> want it by telling a story to people who want it by telling a story to people who want to<00:14:04.519> hear<00:14:04.759> it<00:14:05.399> by<00:14:05.600> connecting<00:14:06.279> a<00:14:06.480> tribe<00:14:06.920> of to hear it by connecting a tribe of to hear it by connecting a tribe of people<00:14:07.320> who<00:14:07.440> are<00:14:07.759> desperate<00:14:08.160> to<00:14:08.320> be<00:14:08.519> connected people who are desperate to be connected people who are desperate to be connected to<00:14:09.440> each<00:14:09.639> other<00:14:10.639> by<00:14:10.800> Leading<00:14:11.240> a to each other by Leading a to each other by Leading a movement<00:14:13.040> and<00:14:13.240> making<00:14:13.600> change<00:14:14.320> and<00:14:14.519> around movement and making change and around movement and making change and around and<00:14:15.240> around<00:14:15.639> and<00:14:15.800> around<00:14:16.000> it<00:14:16.160> goes<00:14:16.360> so<00:14:16.600> three and around and around it goes so three and around and around it goes so three questions<00:14:17.839> I'd<00:14:18.079> offer<00:14:18.399> you<00:14:18.800> the<00:14:18.959> first<00:14:19.199> one<00:14:19.480> is questions I'd offer you the first one is questions I'd offer you the first one is who<00:14:20.720> exactly<00:14:21.720> are<00:14:21.920> you who exactly are you who exactly are you upsetting<00:14:23.680> cuz<00:14:23.839> if<00:14:23.920> you're<00:14:24.079> not<00:14:24.279> upsetting upsetting cuz if you're not upsetting upsetting cuz if you're not upsetting anyone<00:14:25.160> you're<00:14:25.320> not<00:14:25.480> changing<00:14:25.839> the<00:14:26.000> Status anyone you're not changing the Status anyone you're not changing the Status Quo<00:14:27.560> the<00:14:27.759> second<00:14:28.160> question<00:14:28.440> is<00:14:28.880> who<00:14:29.040> are<00:14:29.160> you Quo the second question is who are you Quo the second question is who are you connecting<00:14:30.519> because<00:14:30.759> for<00:14:30.959> a<00:14:31.160> lot<00:14:31.320> of<00:14:31.560> people connecting because for a lot of people connecting because for a lot of people that's<00:14:32.199> what<00:14:32.320> they're<00:14:32.480> in<00:14:32.600> it<00:14:32.920> for<00:14:33.920> the that's what they're in it for the that's what they're in it for the connections<00:14:34.959> that<00:14:35.040> are<00:14:35.240> being<00:14:35.519> made<00:14:36.079> one<00:14:36.279> to connections that are being made one to connections that are being made one to the<00:14:36.680> other<00:14:37.680> and<00:14:37.839> the<00:14:37.959> third<00:14:38.199> one<00:14:38.320> is<00:14:38.720> who<00:14:39.160> are the other and the third one is who are the other and the third one is who are you you you leading<00:14:41.240> because<00:14:41.920> focusing<00:14:42.920> on<00:14:43.279> that<00:14:43.560> part<00:14:43.759> of leading because focusing on that part of leading because focusing on that part of it<00:14:44.320> not<00:14:44.560> the<00:14:44.839> mechanics<00:14:45.360> of<00:14:45.560> what<00:14:45.680> you're it not the mechanics of what you're it not the mechanics of what you're building<00:14:46.839> but<00:14:47.040> The<00:14:47.240> Who<00:14:47.800> and<00:14:47.959> the<00:14:48.079> leading building but The Who and the leading building but The Who and the leading part<00:14:49.040> is<00:14:49.199> where<00:14:49.440> change<00:14:49.880> comes<00:14:50.600> so<00:14:51.240> you<00:14:51.360> know part is where change comes so you know part is where change comes so you know Blake<00:14:52.040> at<00:14:52.240> Tom<00:14:52.519> shoes<00:14:53.040> had<00:14:53.160> a<00:14:53.360> very<00:14:53.600> simple Blake at Tom shoes had a very simple Blake at Tom shoes had a very simple idea<00:14:54.680> what<00:14:54.839> would idea what would idea what would happen<00:14:56.839> if<00:14:57.079> every<00:14:57.360> time<00:14:57.560> someone<00:14:57.920> bought<00:14:58.160> a happen if every time someone bought a happen if every time someone bought a pair<00:14:58.440> of<00:14:58.519> these<00:14:58.839> shoes<00:14:59.320> I<00:14:59.480> gave<00:14:59.920> exactly<00:15:00.560> the pair of these shoes I gave exactly the pair of these shoes I gave exactly the same<00:15:01.120> pair<00:15:01.720> to<00:15:01.880> someone<00:15:02.160> who<00:15:02.279> doesn't<00:15:02.560> even same pair to someone who doesn't even same pair to someone who doesn't even own<00:15:03.040> a<00:15:03.160> pair<00:15:03.320> of<00:15:03.519> shoes<00:15:04.519> this<00:15:04.639> is<00:15:04.880> not<00:15:05.160> the own a pair of shoes this is not the own a pair of shoes this is not the story<00:15:06.160> of<00:15:06.279> how<00:15:06.440> you<00:15:06.639> get<00:15:06.800> shelf<00:15:07.120> space<00:15:07.360> at story of how you get shelf space at story of how you get shelf space at Neiman<00:15:07.880> Marcus<00:15:08.800> it's<00:15:08.959> a<00:15:09.240> story<00:15:09.800> of<00:15:10.519> a<00:15:10.839> product Neiman Marcus it's a story of a product Neiman Marcus it's a story of a product that<00:15:11.279> tells<00:15:11.560> a<00:15:11.800> story<00:15:12.759> and<00:15:12.959> as<00:15:13.120> you<00:15:13.360> walk that tells a story and as you walk that tells a story and as you walk around<00:15:14.000> with<00:15:14.160> this<00:15:14.320> remarkable<00:15:14.800> pair<00:15:14.920> of around with this remarkable pair of around with this remarkable pair of shoes<00:15:15.199> and<00:15:15.279> someone<00:15:15.480> says<00:15:15.720> what<00:15:15.839> are<00:15:16.000> those shoes and someone says what are those shoes and someone says what are those you<00:15:16.560> get<00:15:16.680> to<00:15:16.839> tell<00:15:17.040> the<00:15:17.199> story<00:15:17.440> on<00:15:17.639> Blake's you get to tell the story on Blake's you get to tell the story on Blake's behalf<00:15:18.440> on<00:15:18.600> behalf<00:15:18.880> of<00:15:19.040> the<00:15:19.160> people<00:15:19.360> who<00:15:19.519> got behalf on behalf of the people who got behalf on behalf of the people who got the<00:15:19.839> shoes<00:15:20.759> and<00:15:20.920> suddenly<00:15:21.320> it's<00:15:21.480> not<00:15:21.639> one<00:15:21.880> pair the shoes and suddenly it's not one pair the shoes and suddenly it's not one pair of<00:15:22.079> shoes<00:15:22.279> or<00:15:22.480> 100<00:15:22.680> Pair<00:15:22.839> of<00:15:22.920> Shoes<00:15:23.120> it's<00:15:23.320> tens of shoes or 100 Pair of Shoes it's tens of shoes or 100 Pair of Shoes it's tens of<00:15:23.839> thousands<00:15:24.600> of<00:15:24.759> pairs<00:15:25.000> of<00:15:25.120> shoes<00:15:25.800> my<00:15:25.920> friend of thousands of pairs of shoes my friend of thousands of pairs of shoes my friend red<00:15:26.440> Maxwell<00:15:26.920> has<00:15:27.040> spent<00:15:27.279> the<00:15:27.440> last<00:15:27.720> 10<00:15:28.079> years red Maxwell has spent the last 10 years red Maxwell has spent the last 10 years fighting<00:15:29.519> against<00:15:29.800> juvenile<00:15:30.399> diabetes<00:15:31.160> not fighting against juvenile diabetes not fighting against juvenile diabetes not fighting<00:15:31.800> the<00:15:31.959> organization<00:15:32.600> that's fighting the organization that's fighting the organization that's fighting<00:15:33.040> it<00:15:33.240> fighting<00:15:33.600> with<00:15:33.839> them<00:15:34.480> leading fighting it fighting with them leading fighting it fighting with them leading them<00:15:35.639> connecting<00:15:36.279> them<00:15:36.800> challenging<00:15:37.319> the them connecting them challenging the them connecting them challenging the status<00:15:37.839> quo<00:15:38.600> because<00:15:39.160> it's<00:15:39.440> important<00:15:40.040> to<00:15:40.279> him status quo because it's important to him status quo because it's important to him and<00:15:41.040> the<00:15:41.279> people<00:15:41.880> he<00:15:42.040> surrounds<00:15:42.600> himself<00:15:43.199> with and the people he surrounds himself with and the people he surrounds himself with need<00:15:44.560> the<00:15:44.720> connection<00:15:45.519> they<00:15:45.680> need<00:15:45.920> the need the connection they need the need the connection they need the leadership<00:15:46.839> it<00:15:47.000> makes<00:15:47.199> a<00:15:47.759> difference<00:15:48.759> you leadership it makes a difference you leadership it makes a difference you don't<00:15:49.319> need<00:15:49.759> permission<00:15:50.279> from<00:15:50.519> people<00:15:51.199> to don't need permission from people to don't need permission from people to lead<00:15:51.600> them<00:15:51.800> but<00:15:51.959> in<00:15:52.160> case<00:15:52.399> you<00:15:52.639> do<00:15:53.319> here<00:15:53.440> it<00:15:53.639> is lead them but in case you do here it is lead them but in case you do here it is they're<00:15:55.199> waiting<00:15:56.199> we're<00:15:56.639> waiting<00:15:57.319> for<00:15:57.519> you<00:15:57.639> to they're waiting we're waiting for you to they're waiting we're waiting for you to show<00:15:58.040> us<00:15:58.240> where<00:15:58.360> to<00:15:58.720> go<00:15:59.199> next<00:16:00.199> so<00:16:00.680> here's<00:16:00.920> what show us where to go next so here's what show us where to go next so here's what leaders<00:16:01.440> have<00:16:01.600> in<00:16:01.759> common<00:16:02.040> the<00:16:02.160> first<00:16:02.360> thing leaders have in common the first thing leaders have in common the first thing is<00:16:02.759> they<00:16:03.319> challenge<00:16:04.319> the<00:16:04.519> status<00:16:04.920> quo<00:16:05.639> they is they challenge the status quo they is they challenge the status quo they challenge<00:16:06.759> what's<00:16:07.040> currently<00:16:07.560> there<00:16:08.160> the challenge what's currently there the challenge what's currently there the second<00:16:08.639> thing<00:16:09.040> is<00:16:09.160> they<00:16:09.319> build<00:16:09.560> a<00:16:09.880> culture<00:16:10.880> a second thing is they build a culture a second thing is they build a culture a secret<00:16:11.360> language<00:16:11.720> a<00:16:11.839> seven-second<00:16:12.399> handshake secret language a seven-second handshake secret language a seven-second handshake a<00:16:13.639> way<00:16:14.160> of<00:16:14.360> knowing<00:16:14.759> that<00:16:14.880> you're<00:16:15.160> in<00:16:15.639> or<00:16:15.920> out a way of knowing that you're in or out a way of knowing that you're in or out they<00:16:16.560> have<00:16:16.800> curiosity<00:16:17.720> curiosity<00:16:18.240> about<00:16:18.440> the they have curiosity curiosity about the they have curiosity curiosity about the people<00:16:18.959> in<00:16:19.079> the<00:16:19.279> tribe<00:16:19.680> curiosity<00:16:20.240> about people in the tribe curiosity about people in the tribe curiosity about Outsiders<00:16:21.360> they're<00:16:21.639> asking<00:16:22.040> questions<00:16:22.639> they Outsiders they're asking questions they Outsiders they're asking questions they connect<00:16:23.279> people<00:16:23.560> to<00:16:23.720> one<00:16:23.880> another<00:16:24.160> do<00:16:24.279> you connect people to one another do you connect people to one another do you know<00:16:24.519> what<00:16:24.680> people<00:16:24.920> want<00:16:25.160> more<00:16:25.360> than<00:16:25.880> anything know what people want more than anything know what people want more than anything they<00:16:27.000> want<00:16:27.160> to<00:16:27.319> be<00:16:27.519> missed<00:16:28.759> they<00:16:28.880> want<00:16:29.000> to<00:16:29.120> be they want to be missed they want to be they want to be missed they want to be missed<00:16:29.639> the<00:16:29.759> day<00:16:29.880> they<00:16:30.000> don't<00:16:30.199> show<00:16:30.480> up<00:16:31.000> they missed the day they don't show up they missed the day they don't show up they want<00:16:31.240> to<00:16:31.399> be<00:16:31.519> missed<00:16:31.880> when<00:16:32.040> they're<00:16:32.319> gone<00:16:33.240> and want to be missed when they're gone and want to be missed when they're gone and tribe<00:16:34.000> leaders<00:16:34.360> can<00:16:34.519> do<00:16:34.720> that<00:16:35.480> and<00:16:35.639> it's tribe leaders can do that and it's tribe leaders can do that and it's fascinating<00:16:36.800> because<00:16:37.800> all<00:16:38.120> tribe<00:16:38.440> leaders fascinating because all tribe leaders fascinating because all tribe leaders have<00:16:39.000> Charisma<00:16:39.800> but<00:16:39.959> you<00:16:40.079> don't<00:16:40.279> need have Charisma but you don't need have Charisma but you don't need Charisma<00:16:40.920> to<00:16:41.079> become<00:16:41.279> a<00:16:41.399> leader<00:16:42.000> being<00:16:42.199> a Charisma to become a leader being a Charisma to become a leader being a leader<00:16:42.839> gives<00:16:43.120> you<00:16:43.759> Charisma<00:16:44.759> and<00:16:44.880> if<00:16:45.000> you leader gives you Charisma and if you leader gives you Charisma and if you look<00:16:45.519> and<00:16:45.680> study<00:16:46.000> the<00:16:46.079> leaders<00:16:46.399> who<00:16:46.560> have look and study the leaders who have look and study the leaders who have succeeded<00:16:47.399> that's<00:16:47.600> where<00:16:47.839> Charisma<00:16:48.319> comes succeeded that's where Charisma comes succeeded that's where Charisma comes from<00:16:49.000> from<00:16:49.160> the<00:16:49.279> leading<00:16:49.880> and<00:16:50.120> finally<00:16:51.120> they from from the leading and finally they from from the leading and finally they commit<00:16:52.600> they<00:16:52.720> commit<00:16:53.000> to<00:16:53.160> the<00:16:53.319> cause<00:16:53.680> they commit they commit to the cause they commit they commit to the cause they commit<00:16:54.079> to<00:16:54.199> the<00:16:54.360> tribe<00:16:54.680> they<00:16:54.839> commit<00:16:55.360> to<00:16:55.519> the commit to the tribe they commit to the commit to the tribe they commit to the people<00:16:56.120> who<00:16:56.240> are<00:16:56.480> there<00:16:57.360> so<00:16:57.880> I'd<00:16:58.040> like<00:16:58.160> you<00:16:58.240> to people who are there so I'd like you to people who are there so I'd like you to do<00:16:58.759> something<00:16:59.040> for<00:16:59.240> me<00:17:00.160> and<00:17:00.279> I<00:17:00.399> hope<00:17:00.600> you'll do something for me and I hope you'll do something for me and I hope you'll think<00:17:01.040> about<00:17:01.199> it<00:17:01.399> before<00:17:01.560> you<00:17:01.720> reject<00:17:02.040> it<00:17:02.199> out think about it before you reject it out think about it before you reject it out of<00:17:02.639> hand<00:17:03.639> what<00:17:03.800> I<00:17:03.959> want<00:17:04.160> you<00:17:04.280> to<00:17:04.520> do<00:17:05.000> it<00:17:05.240> only of hand what I want you to do it only of hand what I want you to do it only takes<00:17:05.760> 24<00:17:06.199> hours<00:17:07.199> is<00:17:07.400> create<00:17:07.679> a takes 24 hours is create a takes 24 hours is create a movement<00:17:09.559> something<00:17:10.000> that<00:17:10.240> matters<00:17:11.199> start<00:17:12.199> do movement something that matters start do movement something that matters start do it<00:17:12.959> we<00:17:13.160> need<00:17:13.400> it<00:17:13.839> thank<00:17:14.039> you<00:17:14.199> very<00:17:14.400> much<00:17:14.679> I it we need it thank you very much I it we need it thank you very much I appreciate

[Music]

it

Related Posts