How YouTube thinks about copyright - Margaret Gould Stewart
[Music]
[Music]
[Music]
[Music]
[Applause]
so<00:00:17.520> if<00:00:17.600> you're<00:00:17.720> in<00:00:17.840> the<00:00:17.960> audience<00:00:18.359> today<00:00:18.680> or
so if you're in the audience today or
so if you're in the audience today or
maybe<00:00:19.000> you're<00:00:19.199> watching<00:00:19.520> this<00:00:19.720> talk<00:00:19.960> in<00:00:20.119> some
maybe you're watching this talk in some
maybe you're watching this talk in some
other<00:00:20.560> time<00:00:20.720> or<00:00:21.039> place<00:00:21.800> you<00:00:21.960> are<00:00:22.119> a
other time or place you are a
other time or place you are a
participant<00:00:22.920> in<00:00:23.039> the<00:00:23.199> digital<00:00:23.560> rights
participant in the digital rights
participant in the digital rights
ecosystem<00:00:25.080> and<00:00:25.240> whether<00:00:25.400> you're<00:00:25.560> an<00:00:25.680> artist<00:00:26.240> a
ecosystem and whether you're an artist a
ecosystem and whether you're an artist a
technologist<00:00:27.439> a<00:00:27.560> lawyer<00:00:28.000> or<00:00:28.160> a<00:00:28.359> fan<00:00:29.000> the
technologist a lawyer or a fan the
technologist a lawyer or a fan the
handling<00:00:29.480> of<00:00:29.599> copy<00:00:30.039> right<00:00:30.199> directly<00:00:30.599> impacts
handling of copy right directly impacts
handling of copy right directly impacts
your<00:00:31.240> life<00:00:32.119> now<00:00:32.320> Rights<00:00:32.640> Management<00:00:33.160> is<00:00:33.320> no
your life now Rights Management is no
your life now Rights Management is no
longer<00:00:33.879> simply<00:00:34.200> a<00:00:34.399> question<00:00:34.760> of<00:00:35.160> ownership
longer simply a question of ownership
longer simply a question of ownership
it's<00:00:36.280> a<00:00:36.559> complex<00:00:37.160> web<00:00:37.399> of<00:00:37.559> relationships<00:00:38.480> in<00:00:38.640> a
it's a complex web of relationships in a
it's a complex web of relationships in a
critical<00:00:39.120> part<00:00:39.280> of<00:00:39.399> our<00:00:39.559> cultural<00:00:40.200> landscape
critical part of our cultural landscape
critical part of our cultural landscape
and<00:00:41.360> YouTube<00:00:41.800> cares<00:00:42.120> deeply<00:00:42.480> about<00:00:42.680> the
and YouTube cares deeply about the
and YouTube cares deeply about the
rights<00:00:43.039> of<00:00:43.280> content<00:00:43.719> owners<00:00:44.719> but<00:00:44.879> in<00:00:44.960> order<00:00:45.200> to
rights of content owners but in order to
rights of content owners but in order to
give<00:00:45.480> them<00:00:45.640> choices<00:00:46.160> about<00:00:46.440> what<00:00:46.559> they<00:00:46.719> can<00:00:46.879> do
give them choices about what they can do
give them choices about what they can do
with<00:00:47.719> copies<00:00:48.239> mashups<00:00:48.879> and<00:00:49.160> and<00:00:49.320> more<00:00:50.039> we<00:00:50.160> need
with copies mashups and and more we need
with copies mashups and and more we need
to<00:00:50.480> First<00:00:50.760> identify<00:00:51.199> when<00:00:51.399> copyrighted
to First identify when copyrighted
to First identify when copyrighted
material<00:00:52.359> is<00:00:52.559> uploaded<00:00:52.960> to<00:00:53.120> our<00:00:53.719> site<00:00:54.719> let's
material is uploaded to our site let's
material is uploaded to our site let's
look<00:00:55.000> at<00:00:55.120> a<00:00:55.320> specific<00:00:55.719> video<00:00:56.039> so<00:00:56.160> you<00:00:56.280> can<00:00:56.440> see
look at a specific video so you can see
look at a specific video so you can see
how<00:00:56.800> it<00:00:56.960> works<00:00:57.840> two<00:00:58.079> years<00:00:58.320> ago<00:00:58.760> recording
how it works two years ago recording
how it works two years ago recording
artist<00:00:59.440> Chris<00:00:59.640> Brown<00:01:00.000> released<00:01:00.280> the<00:01:00.399> official
artist Chris Brown released the official
artist Chris Brown released the official
video<00:01:01.039> of<00:01:01.160> his<00:01:01.320> single<00:01:02.160> forever<00:01:03.160> a<00:01:03.320> fan<00:01:03.559> saw<00:01:03.800> it
video of his single forever a fan saw it
video of his single forever a fan saw it
on<00:01:04.159> TV<00:01:04.839> recorded<00:01:05.239> it<00:01:05.439> with<00:01:05.560> her<00:01:06.000> camera<00:01:06.320> phone
on TV recorded it with her camera phone
on TV recorded it with her camera phone
and<00:01:07.080> uploaded<00:01:07.479> it<00:01:07.600> to<00:01:08.000> YouTube<00:01:09.000> now<00:01:09.200> because
and uploaded it to YouTube now because
and uploaded it to YouTube now because
Sony<00:01:09.799> Music<00:01:10.200> had<00:01:10.360> registered<00:01:10.920> Chris<00:01:11.159> Brown's
Sony Music had registered Chris Brown's
Sony Music had registered Chris Brown's
video<00:01:11.920> in<00:01:12.040> our<00:01:12.240> content<00:01:12.640> ID<00:01:13.240> system<00:01:14.240> within
video in our content ID system within
video in our content ID system within
seconds<00:01:14.840> of<00:01:15.040> attempting<00:01:15.400> to<00:01:15.560> upload<00:01:15.960> the
seconds of attempting to upload the
seconds of attempting to upload the
video<00:01:16.560> the<00:01:16.720> copy<00:01:17.040> was<00:01:17.240> detected<00:01:18.119> giving<00:01:18.400> Sony
video the copy was detected giving Sony
video the copy was detected giving Sony
the<00:01:18.960> choice<00:01:19.360> of<00:01:19.560> what<00:01:19.680> to<00:01:19.840> do<00:01:20.159> next<00:01:21.040> but<00:01:21.200> how
the choice of what to do next but how
the choice of what to do next but how
did<00:01:21.479> we<00:01:21.640> know<00:01:21.920> that<00:01:22.040> the<00:01:22.159> user's<00:01:22.680> video<00:01:22.960> is<00:01:23.119> a
did we know that the user's video is a
did we know that the user's video is a
copy<00:01:24.799> well<00:01:25.079> it<00:01:25.240> starts<00:01:25.560> with<00:01:25.759> content<00:01:26.119> owners
copy well it starts with content owners
copy well it starts with content owners
delivering<00:01:27.200> assets<00:01:27.600> into<00:01:27.840> our<00:01:28.040> database
delivering assets into our database
delivering assets into our database
along<00:01:29.320> with<00:01:29.439> a<00:01:29.560> usage<00:01:30.240> policy<00:01:30.799> that<00:01:30.920> tells<00:01:31.159> us
along with a usage policy that tells us
along with a usage policy that tells us
what<00:01:31.479> to<00:01:31.600> do<00:01:31.799> when<00:01:31.920> we<00:01:32.079> find<00:01:32.280> a
what to do when we find a
what to do when we find a
match<00:01:34.479> We<00:01:34.640> compare<00:01:35.040> each<00:01:35.399> upload<00:01:36.399> against<00:01:36.759> all
match We compare each upload against all
match We compare each upload against all
of<00:01:37.000> the<00:01:37.119> reference<00:01:37.520> files<00:01:37.799> in<00:01:37.960> our
of the reference files in our
of the reference files in our
database<00:01:39.960> now<00:01:40.119> this<00:01:40.280> heat<00:01:40.520> map<00:01:40.799> is<00:01:40.920> going<00:01:41.040> to
database now this heat map is going to
database now this heat map is going to
show<00:01:41.439> you<00:01:41.680> how<00:01:41.799> the<00:01:41.920> brain<00:01:42.159> of<00:01:42.320> the<00:01:42.479> system
show you how the brain of the system
show you how the brain of the system
works<00:01:43.439> here<00:01:43.600> we<00:01:43.680> can<00:01:43.799> see<00:01:44.040> the<00:01:44.159> original
works here we can see the original
works here we can see the original
reference<00:01:45.119> file<00:01:45.600> being<00:01:45.920> compared<00:01:46.240> to<00:01:46.399> the
reference file being compared to the
reference file being compared to the
user<00:01:46.840> generated
user generated
user generated
content<00:01:49.360> the<00:01:49.520> system<00:01:49.840> Compares<00:01:50.360> every<00:01:50.600> moment
content the system Compares every moment
content the system Compares every moment
of<00:01:51.119> one<00:01:51.320> to<00:01:51.520> the<00:01:51.680> other<00:01:52.000> to<00:01:52.159> see<00:01:52.320> if<00:01:52.439> there's<00:01:52.640> a
of one to the other to see if there's a
of one to the other to see if there's a
match<00:01:53.600> now<00:01:53.759> this<00:01:53.960> means<00:01:54.200> that<00:01:54.320> we<00:01:54.439> can
match now this means that we can
match now this means that we can
identify<00:01:54.960> a<00:01:55.119> match<00:01:55.600> even<00:01:55.759> if<00:01:55.880> the<00:01:56.039> copy<00:01:56.280> uses
identify a match even if the copy uses
identify a match even if the copy uses
just<00:01:56.840> a<00:01:57.039> portion<00:01:57.320> of<00:01:57.479> the<00:01:57.600> original<00:01:58.079> file
just a portion of the original file
just a portion of the original file
plays<00:01:58.880> it<00:01:59.000> in<00:01:59.119> slow<00:01:59.439> motion<00:02:00.159> and<00:02:00.320> has<00:02:00.520> degraded
plays it in slow motion and has degraded
plays it in slow motion and has degraded
audio<00:02:01.479> and<00:02:01.680> video
audio and video
audio and video
quality<00:02:03.799> and<00:02:03.920> we<00:02:04.079> do<00:02:04.320> this<00:02:04.799> every<00:02:05.240> time<00:02:05.840> that<00:02:05.960> a
quality and we do this every time that a
quality and we do this every time that a
video<00:02:06.399> is<00:02:06.600> uploaded<00:02:07.079> to<00:02:07.280> YouTube<00:02:07.799> and<00:02:07.960> that's
video is uploaded to YouTube and that's
video is uploaded to YouTube and that's
over<00:02:08.360> 20<00:02:08.759> hours<00:02:09.080> of<00:02:09.280> video<00:02:09.759> every<00:02:10.239> minute<00:02:11.239> when
over 20 hours of video every minute when
over 20 hours of video every minute when
we<00:02:11.520> find<00:02:11.720> a<00:02:11.959> match<00:02:12.520> we<00:02:12.680> apply<00:02:13.040> the<00:02:13.239> policy<00:02:13.840> that
we find a match we apply the policy that
we find a match we apply the policy that
the<00:02:14.120> rights<00:02:14.360> owner<00:02:14.760> has<00:02:14.879> set
the rights owner has set
the rights owner has set
down<00:02:17.040> and<00:02:17.160> the<00:02:17.319> scale<00:02:17.640> and<00:02:17.800> the<00:02:17.959> speed<00:02:18.319> of<00:02:18.519> this
down and the scale and the speed of this
down and the scale and the speed of this
system<00:02:19.239> is<00:02:19.480> truly
system is truly
system is truly
breathtaking<00:02:21.560> we're<00:02:21.720> not<00:02:21.959> just<00:02:22.239> talking
breathtaking we're not just talking
breathtaking we're not just talking
about<00:02:23.560> a<00:02:23.680> few<00:02:24.040> videos<00:02:24.879> we're<00:02:25.200> talking<00:02:25.599> about
about a few videos we're talking about
about a few videos we're talking about
over<00:02:26.720> a<00:02:26.959> hundred<00:02:27.440> years<00:02:27.760> of<00:02:28.000> video<00:02:28.440> every<00:02:28.720> day
over a hundred years of video every day
over a hundred years of video every day
between<00:02:29.599> new<00:02:30.000> uploads<00:02:30.440> and<00:02:30.560> the<00:02:30.720> Legacy<00:02:31.080> scans
between new uploads and the Legacy scans
between new uploads and the Legacy scans
we<00:02:31.599> regularly<00:02:32.080> do<00:02:32.400> across<00:02:32.800> all<00:02:32.959> of<00:02:33.080> the
we regularly do across all of the
we regularly do across all of the
content<00:02:33.640> on<00:02:33.800> the
content on the
content on the
site<00:02:35.680> and<00:02:35.760> when<00:02:35.879> we<00:02:36.040> compare<00:02:36.440> those<00:02:36.640> 100<00:02:36.920> Years
site and when we compare those 100 Years
site and when we compare those 100 Years
of<00:02:37.319> video<00:02:37.640> we're<00:02:37.879> comparing<00:02:38.239> it<00:02:38.400> against
of video we're comparing it against
of video we're comparing it against
millions<00:02:39.159> of<00:02:39.360> reference<00:02:39.800> files<00:02:40.080> in<00:02:40.200> our
millions of reference files in our
millions of reference files in our
database<00:02:41.280> it'<00:02:41.519> be<00:02:41.720> like<00:02:42.080> 36,000<00:02:43.080> people
database it' be like 36,000 people
database it' be like 36,000 people
staring<00:02:44.200> at<00:02:44.440> 36,000<00:02:45.400> monitors<00:02:46.200> each<00:02:46.400> and
staring at 36,000 monitors each and
staring at 36,000 monitors each and
every<00:02:46.879> day<00:02:47.120> without<00:02:47.360> so<00:02:47.519> much<00:02:47.640> as<00:02:47.760> a<00:02:47.920> coffee
every day without so much as a coffee
every day without so much as a coffee
break<00:02:49.280> now<00:02:49.640> what<00:02:49.760> do<00:02:49.879> we<00:02:50.000> do<00:02:50.159> when<00:02:50.280> we<00:02:50.440> find<00:02:50.599> a
break now what do we do when we find a
break now what do we do when we find a
match<00:02:52.959> well<00:02:53.360> most<00:02:53.599> right<00:02:53.920> owners<00:02:54.280> instead<00:02:54.519> of
match well most right owners instead of
match well most right owners instead of
blocking<00:02:55.519> will<00:02:55.720> allow<00:02:56.000> the<00:02:56.200> copy<00:02:56.440> to<00:02:56.560> be
blocking will allow the copy to be
blocking will allow the copy to be
published<00:02:57.519> and<00:02:57.599> then<00:02:57.760> they<00:02:57.920> benefit<00:02:58.440> through
published and then they benefit through
published and then they benefit through
the<00:02:58.879> exposure<00:02:59.480> adver<00:02:59.959> iing<00:03:00.360> and<00:03:00.519> linked<00:03:01.159> sales
the exposure adver iing and linked sales
the exposure adver iing and linked sales
remember<00:03:02.519> Chris<00:03:02.720> Brown's<00:03:03.080> video<00:03:03.360> forever
remember Chris Brown's video forever
remember Chris Brown's video forever
well<00:03:04.200> it<00:03:04.319> had<00:03:04.440> its<00:03:04.599> day<00:03:04.760> in<00:03:04.879> the<00:03:05.000> Sun<00:03:05.280> and<00:03:05.400> then
well it had its day in the Sun and then
well it had its day in the Sun and then
it<00:03:05.640> dropped<00:03:05.959> off<00:03:06.159> the<00:03:06.280> charts<00:03:06.920> and<00:03:07.080> that
it dropped off the charts and that
it dropped off the charts and that
looked<00:03:07.519> like<00:03:07.720> the<00:03:07.879> end<00:03:08.000> of<00:03:08.159> the<00:03:08.319> story<00:03:09.239> but
looked like the end of the story but
looked like the end of the story but
sometime<00:03:10.040> last<00:03:10.280> year<00:03:10.640> a<00:03:10.760> young<00:03:10.959> couple<00:03:11.280> got
sometime last year a young couple got
sometime last year a young couple got
married<00:03:12.319> this<00:03:12.440> is<00:03:12.560> their<00:03:12.760> wedding<00:03:13.120> video<00:03:13.799> you
married this is their wedding video you
married this is their wedding video you
may<00:03:14.040> have<00:03:14.200> seen
it<00:03:17.840> what's<00:03:18.040> amazing<00:03:18.360> about<00:03:18.560> this<00:03:18.720> is<00:03:18.920> if<00:03:19.040> the
it what's amazing about this is if the
it what's amazing about this is if the
processional<00:03:19.799> of<00:03:19.959> the<00:03:20.040> wedding<00:03:20.360> was<00:03:20.599> this
processional of the wedding was this
processional of the wedding was this
much<00:03:20.959> fun<00:03:21.200> can<00:03:21.319> you<00:03:21.440> imagine<00:03:21.760> how<00:03:21.879> much<00:03:22.040> fun
much fun can you imagine how much fun
much fun can you imagine how much fun
the<00:03:22.319> reception<00:03:22.799> must<00:03:22.959> have<00:03:23.159> been<00:03:24.040> I<00:03:24.120> mean<00:03:24.640> who
the reception must have been I mean who
the reception must have been I mean who
are<00:03:25.080> these<00:03:25.280> people<00:03:25.599> I<00:03:25.720> totally<00:03:26.040> want<00:03:26.159> to<00:03:26.280> go<00:03:26.400> to
are these people I totally want to go to
are these people I totally want to go to
that
that
that
wedding<00:03:28.720> so<00:03:28.920> their<00:03:29.080> little<00:03:29.319> wedding<00:03:29.799> video
wedding so their little wedding video
wedding so their little wedding video
went<00:03:30.159> on<00:03:30.319> to<00:03:30.439> get<00:03:30.599> over<00:03:30.840> 40<00:03:31.400> million
went on to get over 40 million
went on to get over 40 million
views<00:03:33.680> and<00:03:33.840> instead<00:03:34.200> of<00:03:34.360> Sony<00:03:34.840> blocking<00:03:35.840> they
views and instead of Sony blocking they
views and instead of Sony blocking they
allowed<00:03:36.439> the<00:03:36.599> upload<00:03:37.000> to<00:03:37.239> occur<00:03:37.879> and<00:03:38.000> they<00:03:38.159> put
allowed the upload to occur and they put
allowed the upload to occur and they put
advertising<00:03:39.120> against<00:03:39.400> it<00:03:39.640> and<00:03:39.799> linked<00:03:40.120> from
advertising against it and linked from
advertising against it and linked from
it<00:03:40.400> to<00:03:40.599> iTunes<00:03:41.519> and<00:03:41.640> the<00:03:41.840> song<00:03:42.680> 18<00:03:43.159> months<00:03:43.480> old
it to iTunes and the song 18 months old
it to iTunes and the song 18 months old
went<00:03:44.439> back<00:03:44.720> to<00:03:45.000> number<00:03:45.239> four<00:03:45.560> on<00:03:45.720> the<00:03:45.879> iTunes
went back to number four on the iTunes
went back to number four on the iTunes
charts<00:03:47.400> so<00:03:47.599> Sony<00:03:48.000> is<00:03:48.159> generating<00:03:48.680> revenue
charts so Sony is generating revenue
charts so Sony is generating revenue
from<00:03:49.400> both<00:03:49.599> of<00:03:49.959> these<00:03:50.959> and<00:03:51.120> Jill<00:03:51.360> and<00:03:51.519> Kevin
from both of these and Jill and Kevin
from both of these and Jill and Kevin
the<00:03:51.959> happy<00:03:52.239> couple<00:03:52.760> well<00:03:52.879> they<00:03:53.000> came<00:03:53.159> back
the happy couple well they came back
the happy couple well they came back
from<00:03:53.400> their<00:03:53.519> honeymoon<00:03:53.959> and<00:03:54.079> found<00:03:54.280> that
from their honeymoon and found that
from their honeymoon and found that
their<00:03:54.599> video<00:03:54.879> had<00:03:55.040> gone<00:03:55.480> crazy<00:03:56.120> viral<00:03:57.120> and
their video had gone crazy viral and
their video had gone crazy viral and
they<00:03:57.439> ended<00:03:57.680> up<00:03:57.840> on<00:03:57.920> a<00:03:58.040> bunch<00:03:58.239> of<00:03:58.439> talk<00:03:58.680> shows
they ended up on a bunch of talk shows
they ended up on a bunch of talk shows
and<00:03:59.239> they<00:03:59.319> used<00:03:59.519> it<00:03:59.599> as<00:03:59.840> an<00:03:59.959> opportunity<00:04:00.439> to
and they used it as an opportunity to
and they used it as an opportunity to
make<00:04:00.720> a<00:04:00.920> difference<00:04:01.480> the<00:04:01.599> videos<00:04:02.040> inspired
make a difference the videos inspired
make a difference the videos inspired
over<00:04:02.840> $26,000<00:04:03.840> in<00:04:04.040> donations<00:04:04.519> to<00:04:04.680> end
over $26,000 in donations to end
over $26,000 in donations to end
domestic
domestic
domestic
violence<00:04:06.959> and<00:04:07.040> the<00:04:07.159> JK<00:04:07.519> Wedding<00:04:07.879> Dance<00:04:08.200> became
violence and the JK Wedding Dance became
violence and the JK Wedding Dance became
so<00:04:08.760> popular<00:04:09.480> that<00:04:09.599> NBC<00:04:10.120> parody<00:04:10.680> it<00:04:10.959> on<00:04:11.120> the
so popular that NBC parody it on the
so popular that NBC parody it on the
season<00:04:11.640> finale<00:04:12.040> of<00:04:12.159> the<00:04:12.319> office<00:04:13.040> which<00:04:13.239> just
season finale of the office which just
season finale of the office which just
goes<00:04:13.680> to<00:04:13.879> show<00:04:14.640> it's<00:04:14.920> truly<00:04:15.480> an<00:04:15.760> ecosystem<00:04:16.400> of
goes to show it's truly an ecosystem of
goes to show it's truly an ecosystem of
culture<00:04:17.280> because<00:04:17.440> it's<00:04:17.600> not<00:04:17.799> just<00:04:18.000> amateurs
culture because it's not just amateurs
culture because it's not just amateurs
borrowing<00:04:18.919> from<00:04:19.199> big<00:04:19.479> studios<00:04:20.479> but<00:04:20.840> sometimes
borrowing from big studios but sometimes
borrowing from big studios but sometimes
big<00:04:21.280> studios<00:04:21.720> borrowing
big studios borrowing
big studios borrowing
back<00:04:23.840> by<00:04:23.960> empowering<00:04:24.479> choice<00:04:24.800> we<00:04:24.919> can<00:04:25.120> create
back by empowering choice we can create
back by empowering choice we can create
a<00:04:25.520> culture<00:04:25.840> of<00:04:26.080> opportunity<00:04:27.040> and<00:04:27.160> all<00:04:27.320> it<00:04:27.479> took
a culture of opportunity and all it took
a culture of opportunity and all it took
to<00:04:27.800> change<00:04:28.120> things<00:04:28.400> around<00:04:28.840> was<00:04:28.960> to<00:04:29.120> allow<00:04:29.320> for
to change things around was to allow for
to change things around was to allow for
choice<00:04:29.720> chice<00:04:29.960> through<00:04:30.120> rights
choice chice through rights
choice chice through rights
identification<00:04:31.759> so<00:04:32.000> why<00:04:32.160> has<00:04:32.360> no<00:04:32.479> one<00:04:32.680> ever
identification so why has no one ever
identification so why has no one ever
solved<00:04:33.360> this<00:04:33.560> problem<00:04:33.960> before<00:04:34.720> it's<00:04:34.960> because
solved this problem before it's because
solved this problem before it's because
it's<00:04:35.479> a<00:04:35.639> big<00:04:35.919> problem<00:04:36.240> and<00:04:36.360> it's<00:04:36.639> complicated
it's a big problem and it's complicated
it's a big problem and it's complicated
and<00:04:37.400> messy<00:04:38.400> it's<00:04:38.560> not<00:04:38.759> uncommon<00:04:39.240> for<00:04:39.400> a<00:04:39.600> single
and messy it's not uncommon for a single
and messy it's not uncommon for a single
video<00:04:40.520> to<00:04:40.720> have<00:04:41.000> multiple<00:04:41.520> rights<00:04:42.039> owners
video to have multiple rights owners
video to have multiple rights owners
there's<00:04:43.560> musical<00:04:44.039> labels<00:04:44.720> there's<00:04:45.000> multiple
there's musical labels there's multiple
there's musical labels there's multiple
music<00:04:45.880> Publishers<00:04:46.759> and<00:04:46.960> each<00:04:47.120> of<00:04:47.280> these<00:04:47.479> can
music Publishers and each of these can
music Publishers and each of these can
vary<00:04:47.960> by<00:04:48.199> country<00:04:48.919> and<00:04:49.039> there's<00:04:49.280> lots<00:04:49.479> of
vary by country and there's lots of
vary by country and there's lots of
cases<00:04:50.039> where<00:04:50.199> we<00:04:50.320> have<00:04:50.520> more<00:04:50.720> than<00:04:50.880> one<00:04:51.080> work
cases where we have more than one work
cases where we have more than one work
mashed<00:04:51.840> together<00:04:52.400> so<00:04:52.600> we<00:04:52.720> have<00:04:52.840> to<00:04:53.000> manage
mashed together so we have to manage
mashed together so we have to manage
many<00:04:54.160> claims<00:04:54.560> to<00:04:54.759> the<00:04:54.919> same<00:04:55.240> video<00:04:56.160> YouTube's
many claims to the same video YouTube's
many claims to the same video YouTube's
Content<00:04:56.960> ID<00:04:57.280> system<00:04:57.560> addresses<00:04:58.120> all<00:04:58.280> of<00:04:58.479> these
Content ID system addresses all of these
Content ID system addresses all of these
cases<00:04:59.479> but<00:04:59.720> the<00:04:59.880> system<00:05:00.240> only<00:05:00.479> works<00:05:00.759> for<00:05:00.960> the
cases but the system only works for the
cases but the system only works for the
participation<00:05:01.759> of<00:05:01.919> Rights<00:05:02.600> owners<00:05:03.600> if<00:05:03.720> you
participation of Rights owners if you
participation of Rights owners if you
have<00:05:04.199> content<00:05:04.680> that<00:05:04.800> others<00:05:05.039> are<00:05:05.199> uploading
have content that others are uploading
have content that others are uploading
to<00:05:05.800> YouTube<00:05:06.479> you<00:05:06.600> should<00:05:06.800> register<00:05:07.240> in<00:05:07.360> the
to YouTube you should register in the
to YouTube you should register in the
content<00:05:07.919> ID<00:05:08.320> system<00:05:08.960> and<00:05:09.039> then<00:05:09.199> you'll<00:05:09.440> have
content ID system and then you'll have
content ID system and then you'll have
the<00:05:09.720> choice<00:05:10.039> about<00:05:10.280> how<00:05:10.400> your<00:05:10.600> content<00:05:11.000> is
the choice about how your content is
the choice about how your content is
used<00:05:12.199> and<00:05:12.320> think<00:05:12.560> carefully<00:05:13.039> about<00:05:13.240> the
used and think carefully about the
used and think carefully about the
policies<00:05:13.960> that<00:05:14.080> you<00:05:14.240> attach<00:05:14.600> to<00:05:14.800> that<00:05:15.039> content
policies that you attach to that content
policies that you attach to that content
by<00:05:16.080> simply<00:05:16.400> blocking<00:05:16.840> all<00:05:17.120> reuse<00:05:18.000> you'll<00:05:18.199> miss
by simply blocking all reuse you'll miss
by simply blocking all reuse you'll miss
out<00:05:18.560> on<00:05:18.759> new<00:05:18.919> art<00:05:19.240> forms<00:05:20.080> new<00:05:20.560> audiences<00:05:21.560> new
out on new art forms new audiences new
out on new art forms new audiences new
distribution<00:05:22.520> channels<00:05:23.360> and<00:05:23.680> new<00:05:23.919> revenue
distribution channels and new revenue
distribution channels and new revenue
streams<00:05:25.400> but<00:05:25.520> it's<00:05:25.720> not<00:05:25.960> just<00:05:26.199> about<00:05:26.600> dollars
streams but it's not just about dollars
streams but it's not just about dollars
and<00:05:27.440> Impressions<00:05:28.440> just<00:05:28.639> look<00:05:28.800> at<00:05:28.960> all<00:05:29.160> the<00:05:29.319> joy
and Impressions just look at all the joy
and Impressions just look at all the joy
that<00:05:30.280> was<00:05:30.520> spread<00:05:31.000> through<00:05:31.319> Progressive
that was spread through Progressive
that was spread through Progressive
Rights<00:05:32.280> Management<00:05:32.880> and<00:05:33.039> new<00:05:33.319> technology<00:05:34.319> I
Rights Management and new technology I
Rights Management and new technology I
think<00:05:34.560> we<00:05:34.680> can<00:05:34.840> all<00:05:35.080> agree<00:05:35.400> that<00:05:35.600> Joy<00:05:35.880> is
think we can all agree that Joy is
think we can all agree that Joy is
definitely<00:05:36.680> an<00:05:36.800> idea<00:05:37.160> worth<00:05:37.400> spreading<00:05:38.240> thank
definitely an idea worth spreading thank
definitely an idea worth spreading thank
you
YouTube You tube, Youtube, copyright, copyright, Margaret, Gould, Stewart, Stewrt, YouTube, experience, TED, TED, Talk, TEDEducation, TED-Ed, Ed
