Measuring what makes life worthwhile - Chip Conley
[Music]
[Music]
[Music]
[Applause]
and<00:00:16.160> I'm<00:00:16.240> going<00:00:16.320> to<00:00:16.480> talk<00:00:16.640> about<00:00:16.800> the<00:00:16.920> simple
and I'm going to talk about the simple
and I'm going to talk about the simple
truth<00:00:17.960> in<00:00:18.119> leadership<00:00:18.680> in<00:00:18.800> the<00:00:18.920> 21st<00:00:19.680> century
truth in leadership in the 21st century
truth in leadership in the 21st century
in<00:00:20.800> the<00:00:20.880> 21st<00:00:21.320> century<00:00:22.119> we<00:00:22.279> need<00:00:22.400> to<00:00:22.640> actually
in the 21st century we need to actually
in the 21st century we need to actually
look<00:00:23.160> at<00:00:23.519> and<00:00:23.640> what<00:00:23.720> I'm<00:00:23.800> going<00:00:23.920> to<00:00:24.039> actually
look at and what I'm going to actually
look at and what I'm going to actually
encourage<00:00:24.560> you<00:00:24.680> to<00:00:24.840> consider<00:00:25.400> today<00:00:26.240> is<00:00:26.400> to<00:00:26.599> go
encourage you to consider today is to go
encourage you to consider today is to go
back<00:00:26.880> to<00:00:27.359> our<00:00:27.599> school<00:00:27.920> days<00:00:28.439> when<00:00:28.560> we<00:00:28.679> learned
back to our school days when we learned
back to our school days when we learned
how<00:00:29.119> to<00:00:29.359> count<00:00:30.240> but<00:00:30.359> I<00:00:30.480> actually<00:00:30.640> think<00:00:30.800> it's
how to count but I actually think it's
how to count but I actually think it's
time<00:00:31.119> for<00:00:31.279> us<00:00:31.400> to<00:00:31.560> think<00:00:31.759> about<00:00:32.360> what<00:00:32.520> we<00:00:33.040> count
time for us to think about what we count
time for us to think about what we count
because<00:00:34.280> what<00:00:34.440> we<00:00:34.640> actually<00:00:34.960> count<00:00:35.680> truly
because what we actually count truly
because what we actually count truly
counts<00:00:37.040> let<00:00:37.160> me<00:00:37.320> start<00:00:37.559> by<00:00:37.680> telling<00:00:37.960> you<00:00:38.079> a
counts let me start by telling you a
counts let me start by telling you a
little<00:00:38.440> story<00:00:39.440> this<00:00:39.559> is<00:00:39.760> Van<00:00:40.039> quash<00:00:40.680> she<00:00:40.879> came
little story this is Van quash she came
little story this is Van quash she came
to<00:00:41.239> this<00:00:41.440> country<00:00:42.120> in<00:00:42.280> 1986<00:00:43.120> from<00:00:43.440> Vietnam<00:00:44.440> she
to this country in 1986 from Vietnam she
to this country in 1986 from Vietnam she
changed<00:00:44.920> her<00:00:45.079> name<00:00:45.239> to<00:00:45.440> Vivien<00:00:46.039> because<00:00:46.199> she
changed her name to Vivien because she
changed her name to Vivien because she
wanted<00:00:46.559> to<00:00:46.640> fit<00:00:46.800> in<00:00:46.960> here<00:00:47.120> in<00:00:47.559> America<00:00:48.559> her
wanted to fit in here in America her
wanted to fit in here in America her
first<00:00:49.079> job<00:00:49.280> was<00:00:49.399> in<00:00:49.520> an<00:00:49.680> inner<00:00:50.000> city<00:00:50.280> motel<00:00:50.800> in
first job was in an inner city motel in
first job was in an inner city motel in
San<00:00:51.160> Francisco<00:00:51.719> as<00:00:51.840> a<00:00:52.120> maid<00:00:53.120> I<00:00:53.239> actually
San Francisco as a maid I actually
San Francisco as a maid I actually
happened<00:00:53.680> to<00:00:53.800> buy<00:00:54.120> that<00:00:54.239> Motel<00:00:54.800> about<00:00:55.039> 3
happened to buy that Motel about 3
happened to buy that Motel about 3
months<00:00:55.520> after<00:00:55.760> Vivian<00:00:56.079> started<00:00:56.359> working
months after Vivian started working
months after Vivian started working
there<00:00:57.280> so<00:00:57.480> Vivian<00:00:57.760> and<00:00:57.840> I<00:00:57.920> have<00:00:58.039> actually<00:00:58.160> been
there so Vivian and I have actually been
there so Vivian and I have actually been
working<00:00:58.600> together<00:00:58.760> for<00:00:59.000> 23<00:00:59.480> years
working together for 23 years
working together for 23 years
with<00:01:01.399> the<00:01:01.480> youthful<00:01:01.840> idealism<00:01:02.320> of<00:01:02.399> a
with the youthful idealism of a
with the youthful idealism of a
26-year-old<00:01:03.760> in<00:01:04.119> 1987<00:01:05.119> I<00:01:05.199> started<00:01:05.560> my<00:01:05.680> company
26-year-old in 1987 I started my company
26-year-old in 1987 I started my company
and<00:01:06.080> I<00:01:06.159> called<00:01:06.320> it<00:01:06.439> ziv<00:01:07.119> a<00:01:07.240> very<00:01:07.400> impractical
and I called it ziv a very impractical
and I called it ziv a very impractical
name<00:01:09.000> and<00:01:09.920> uh<00:01:10.280> because<00:01:10.520> I<00:01:10.680> actually<00:01:10.960> was
name and uh because I actually was
name and uh because I actually was
looking<00:01:11.360> to<00:01:11.560> create<00:01:11.880> Joy<00:01:12.080> of<00:01:12.320> life<00:01:13.000> and<00:01:13.159> this
looking to create Joy of life and this
looking to create Joy of life and this
first<00:01:14.240> hotel<00:01:14.600> that<00:01:14.720> I<00:01:14.840> bought<00:01:15.200> Motel<00:01:16.200> was<00:01:16.439> a
first hotel that I bought Motel was a
first hotel that I bought Motel was a
pay<00:01:16.920> by<00:01:17.119> the<00:01:17.240> hour<00:01:17.960> notel<00:01:18.600> motel<00:01:19.600> in<00:01:19.720> the<00:01:19.799> inner
pay by the hour notel motel in the inner
pay by the hour notel motel in the inner
city<00:01:20.280> of<00:01:20.400> San<00:01:20.880> Francisco<00:01:21.880> as<00:01:22.000> I<00:01:22.119> spent<00:01:22.400> time
city of San Francisco as I spent time
city of San Francisco as I spent time
with<00:01:22.720> Vivien<00:01:23.520> I<00:01:23.600> saw<00:01:23.920> that<00:01:24.079> she<00:01:24.280> had<00:01:24.439> sort<00:01:24.600> of
with Vivien I saw that she had sort of
with Vivien I saw that she had sort of
aat<00:01:25.479> of<00:01:25.640> Eve<00:01:26.119> in<00:01:26.280> how<00:01:26.439> she<00:01:26.600> did<00:01:26.759> her<00:01:27.320> work<00:01:28.320> made
aat of Eve in how she did her work made
aat of Eve in how she did her work made
me<00:01:28.759> question<00:01:29.280> and<00:01:29.520> curious<00:01:30.159> how<00:01:30.280> could
me question and curious how could
me question and curious how could
someone<00:01:30.880> actually<00:01:31.520> find<00:01:31.960> joy<00:01:32.759> in<00:01:32.920> actually
someone actually find joy in actually
someone actually find joy in actually
cleaning<00:01:33.439> toilets<00:01:33.759> for<00:01:33.880> a<00:01:34.439> living<00:01:35.439> so<00:01:35.640> I<00:01:35.880> I
cleaning toilets for a living so I I
cleaning toilets for a living so I I
spent<00:01:36.240> time<00:01:36.360> with<00:01:36.520> Vivian<00:01:36.880> and<00:01:37.000> I<00:01:37.119> saw<00:01:37.439> that
spent time with Vivian and I saw that
spent time with Vivian and I saw that
she<00:01:38.280> didn't<00:01:38.479> find<00:01:38.720> joy<00:01:38.920> in<00:01:39.040> cleaning<00:01:39.399> toilets
she didn't find joy in cleaning toilets
she didn't find joy in cleaning toilets
her<00:01:40.119> job<00:01:40.479> her<00:01:40.720> goal<00:01:41.000> and<00:01:41.200> her<00:01:41.360> calling<00:01:42.040> was<00:01:42.200> not
her job her goal and her calling was not
her job her goal and her calling was not
to<00:01:42.560> become<00:01:42.920> the<00:01:43.040> world's<00:01:43.439> greatest<00:01:43.799> toilet
to become the world's greatest toilet
to become the world's greatest toilet
scrubber<00:01:45.159> what<00:01:45.360> counts<00:01:45.680> for<00:01:45.880> Vivian<00:01:46.240> was<00:01:46.360> the
scrubber what counts for Vivian was the
scrubber what counts for Vivian was the
emotional<00:01:46.920> connection<00:01:47.680> she<00:01:47.880> created<00:01:48.360> with
emotional connection she created with
emotional connection she created with
her<00:01:48.840> fellow<00:01:49.119> employees<00:01:49.560> and<00:01:49.680> our<00:01:49.880> guests<00:01:50.560> and
her fellow employees and our guests and
her fellow employees and our guests and
what<00:01:50.840> gave<00:01:51.000> her<00:01:51.240> inspiration<00:01:51.799> and<00:01:51.960> meaning
what gave her inspiration and meaning
what gave her inspiration and meaning
was<00:01:53.040> the<00:01:53.200> fact<00:01:53.479> that<00:01:53.719> actually<00:01:54.000> she<00:01:54.159> was
was the fact that actually she was
was the fact that actually she was
taking<00:01:54.680> care<00:01:54.840> of<00:01:55.040> people<00:01:55.680> who<00:01:55.799> are<00:01:56.000> far<00:01:56.200> away
taking care of people who are far away
taking care of people who are far away
from<00:01:56.640> home<00:01:57.320> because<00:01:57.560> Vivian<00:01:57.920> knew<00:01:58.320> what<00:01:58.439> it
from home because Vivian knew what it
from home because Vivian knew what it
was<00:01:58.719> like<00:01:58.880> to<00:01:59.000> be<00:01:59.119> far<00:01:59.320> away<00:01:59.479> from<00:01:59.640> home
was like to be far away from home
was like to be far away from home
that<00:02:01.360> very<00:02:01.600> human<00:02:02.079> lesson<00:02:03.079> more<00:02:03.240> than<00:02:03.399> 20
that very human lesson more than 20
that very human lesson more than 20
years<00:02:03.920> ago<00:02:04.439> served<00:02:04.840> me<00:02:05.000> well<00:02:05.240> during<00:02:05.479> the<00:02:05.719> last
years ago served me well during the last
years ago served me well during the last
uh<00:02:06.680> economic<00:02:07.479> downturn<00:02:07.920> we<00:02:08.119> had<00:02:08.959> uh<00:02:09.080> in<00:02:09.160> the
uh economic downturn we had uh in the
uh economic downturn we had uh in the
wake<00:02:09.560> of<00:02:09.720> theom<00:02:10.520> Crash<00:02:11.200> and<00:02:11.480> 911<00:02:12.480> San
wake of theom Crash and 911 San
wake of theom Crash and 911 San
Francisco<00:02:13.080> Bay<00:02:13.239> Area<00:02:13.480> Hotels<00:02:13.920> went<00:02:14.120> through
Francisco Bay Area Hotels went through
Francisco Bay Area Hotels went through
the<00:02:14.480> largest<00:02:14.920> percentage<00:02:15.319> Revenue<00:02:15.640> drop<00:02:15.920> in
the largest percentage Revenue drop in
the largest percentage Revenue drop in
the<00:02:16.080> history<00:02:16.319> of<00:02:16.440> American<00:02:17.000> hotels<00:02:18.000> we<00:02:18.120> were
the history of American hotels we were
the history of American hotels we were
the<00:02:18.400> largest<00:02:18.800> operator<00:02:19.200> of<00:02:19.319> hotels<00:02:19.599> in<00:02:19.680> the
the largest operator of hotels in the
the largest operator of hotels in the
Bay<00:02:19.959> Area<00:02:20.200> so<00:02:20.319> we<00:02:20.400> were<00:02:20.599> particularly
Bay Area so we were particularly
Bay Area so we were particularly
vulnerable<00:02:22.360> but<00:02:22.560> also<00:02:23.239> back<00:02:23.480> then<00:02:23.840> remember
vulnerable but also back then remember
vulnerable but also back then remember
we<00:02:24.280> stopped<00:02:24.680> eating<00:02:25.040> french<00:02:25.360> fries<00:02:25.680> in<00:02:25.840> this
we stopped eating french fries in this
we stopped eating french fries in this
country<00:02:26.879> well<00:02:27.040> not<00:02:27.280> exactly<00:02:28.120> of<00:02:28.280> course<00:02:28.519> not
country well not exactly of course not
country well not exactly of course not
um<00:02:29.239> we<00:02:29.440> actually<00:02:30.080> started<00:02:30.440> eating<00:02:30.840> Freedom
um we actually started eating Freedom
um we actually started eating Freedom
fries<00:02:32.440> and<00:02:32.560> we<00:02:32.720> actually<00:02:32.879> started<00:02:33.120> boycotting
fries and we actually started boycotting
fries and we actually started boycotting
anything<00:02:33.840> that<00:02:33.920> was<00:02:34.360> French<00:02:35.360> well<00:02:35.519> my<00:02:35.640> name<00:02:35.760> of
anything that was French well my name of
anything that was French well my name of
my
my
my
company<00:02:38.080> so<00:02:38.200> I<00:02:38.319> started<00:02:38.599> getting<00:02:38.920> these
company so I started getting these
company so I started getting these
letters<00:02:39.879> from<00:02:40.120> places<00:02:40.480> like<00:02:40.760> Alabama<00:02:41.440> and
letters from places like Alabama and
letters from places like Alabama and
Orange<00:02:42.040> County<00:02:42.840> um<00:02:43.599> saying<00:02:43.920> to<00:02:44.080> me<00:02:44.560> that<00:02:44.680> they
Orange County um saying to me that they
Orange County um saying to me that they
were<00:02:44.879> going<00:02:44.959> to<00:02:45.080> boycott<00:02:45.519> my<00:02:45.640> company<00:02:46.120> because
were going to boycott my company because
were going to boycott my company because
they<00:02:46.440> thought<00:02:46.560> we<00:02:46.640> were<00:02:46.760> a<00:02:46.840> French<00:02:47.120> company
they thought we were a French company
they thought we were a French company
and<00:02:47.480> I'd<00:02:47.680> write<00:02:47.840> them<00:02:48.000> back<00:02:48.120> and<00:02:48.239> i'<00:02:48.360> say<00:02:48.519> wait
and I'd write them back and i' say wait
and I'd write them back and i' say wait
a<00:02:48.680> minute<00:02:48.840> we're<00:02:49.000> not<00:02:49.159> French<00:02:49.680> we're<00:02:49.840> an
a minute we're not French we're an
a minute we're not French we're an
American<00:02:50.319> company<00:02:50.800> we're<00:02:51.000> based<00:02:51.239> in<00:02:51.400> San
American company we're based in San
American company we're based in San
Francisco<00:02:52.360> and<00:02:52.480> I'd<00:02:52.640> get<00:02:52.720> a<00:02:52.800> t<00:02:53.239> response<00:02:54.080> oh
Francisco and I'd get a t response oh
Francisco and I'd get a t response oh
that's
that's
that's
worse<00:02:57.720> so<00:02:58.720> one<00:02:59.040> particular<00:02:59.440> day<00:02:59.920> when<00:03:00.000> I<00:03:00.080> was
worse so one particular day when I was
worse so one particular day when I was
feeling<00:03:00.360> a<00:03:00.440> little<00:03:00.599> depressed<00:03:01.000> and<00:03:01.080> not<00:03:01.200> a<00:03:01.280> lot
feeling a little depressed and not a lot
feeling a little depressed and not a lot
of<00:03:01.480> ziv<00:03:02.239> I<00:03:02.319> ended<00:03:02.560> up<00:03:02.680> in<00:03:02.760> the<00:03:02.920> local<00:03:03.200> bookstore
of ziv I ended up in the local bookstore
of ziv I ended up in the local bookstore
around<00:03:03.840> the<00:03:03.959> corner<00:03:04.280> from<00:03:04.599> our<00:03:04.840> offices<00:03:05.840> and<00:03:05.959> I
around the corner from our offices and I
around the corner from our offices and I
initially<00:03:06.440> ended<00:03:06.840> up<00:03:06.959> in<00:03:07.040> the<00:03:07.159> business
initially ended up in the business
initially ended up in the business
section<00:03:07.640> the<00:03:07.760> bookstore<00:03:08.159> looking<00:03:08.319> for<00:03:08.640> a
section the bookstore looking for a
section the bookstore looking for a
business<00:03:09.159> solution<00:03:10.080> but<00:03:10.239> given<00:03:10.480> my<00:03:10.640> befuddled
business solution but given my befuddled
business solution but given my befuddled
state<00:03:11.360> of<00:03:11.480> mind<00:03:11.760> I<00:03:11.879> ended<00:03:12.080> up<00:03:12.200> in<00:03:12.280> the
state of mind I ended up in the
state of mind I ended up in the
self-help<00:03:12.879> section<00:03:13.239> very<00:03:13.519> quickly<00:03:14.519> and
self-help section very quickly and
self-help section very quickly and
that's<00:03:14.879> where<00:03:15.080> I<00:03:15.200> got<00:03:15.360> reacquainted<00:03:16.200> with
that's where I got reacquainted with
that's where I got reacquainted with
Abraham<00:03:16.959> maso's<00:03:17.640> hierarchy<00:03:18.120> of<00:03:18.239> needs<00:03:19.159> I<00:03:19.280> took
Abraham maso's hierarchy of needs I took
Abraham maso's hierarchy of needs I took
one<00:03:19.840> psychology<00:03:20.360> class<00:03:20.560> in<00:03:20.720> college<00:03:21.120> and<00:03:21.200> I
one psychology class in college and I
one psychology class in college and I
learned<00:03:21.560> about<00:03:21.799> this<00:03:22.000> guy<00:03:22.239> Abraham<00:03:22.640> maslo<00:03:23.280> as
learned about this guy Abraham maslo as
learned about this guy Abraham maslo as
many<00:03:23.560> of<00:03:23.720> us<00:03:23.799> are<00:03:23.920> familiar<00:03:24.239> with<00:03:24.360> his
many of us are familiar with his
many of us are familiar with his
hierarchy<00:03:24.920> of<00:03:25.000> needs<00:03:25.840> but<00:03:26.000> as<00:03:26.120> I<00:03:26.360> sat<00:03:26.720> there
hierarchy of needs but as I sat there
hierarchy of needs but as I sat there
for<00:03:27.599> 4<00:03:27.920> hours<00:03:28.599> the<00:03:28.720> full<00:03:29.040> afternoon<00:03:30.000> reading
for 4 hours the full afternoon reading
for 4 hours the full afternoon reading
maslo<00:03:31.519> I<00:03:31.680> actually<00:03:32.000> recognize<00:03:32.599> something
maslo I actually recognize something
maslo I actually recognize something
that<00:03:33.400> is<00:03:33.519> true<00:03:33.720> of<00:03:33.920> most<00:03:34.120> leaders<00:03:35.080> and<00:03:35.239> one<00:03:35.360> of
that is true of most leaders and one of
that is true of most leaders and one of
the<00:03:35.599> simplest<00:03:36.040> facts<00:03:36.280> in<00:03:36.480> business<00:03:36.799> is
the simplest facts in business is
the simplest facts in business is
something<00:03:37.200> that<00:03:37.319> we<00:03:37.439> often<00:03:38.360> neglect<00:03:39.360> and<00:03:39.519> that
something that we often neglect and that
something that we often neglect and that
is<00:03:39.760> that<00:03:39.879> we're<00:03:40.040> all<00:03:40.640> human<00:03:41.640> and<00:03:41.799> each<00:03:41.959> of<00:03:42.159> us
is that we're all human and each of us
is that we're all human and each of us
no<00:03:42.840> matter<00:03:43.040> what<00:03:43.159> our<00:03:43.319> role<00:03:43.560> is<00:03:43.799> in<00:03:44.000> business
no matter what our role is in business
no matter what our role is in business
actually<00:03:45.200> has<00:03:45.879> some<00:03:46.159> hierarchy<00:03:46.680> of<00:03:46.799> needs<00:03:47.239> in
actually has some hierarchy of needs in
actually has some hierarchy of needs in
the<00:03:47.680> workplace<00:03:48.680> so<00:03:48.840> as<00:03:48.959> I<00:03:49.040> started<00:03:49.280> reading
the workplace so as I started reading
the workplace so as I started reading
more<00:03:49.720> maslo<00:03:50.159> what<00:03:50.239> I<00:03:50.360> actually<00:03:50.519> started<00:03:50.760> to
more maslo what I actually started to
more maslo what I actually started to
realize<00:03:51.840> is<00:03:52.000> that<00:03:52.239> actually<00:03:52.680> maslo<00:03:53.159> later<00:03:53.400> in
realize is that actually maslo later in
realize is that actually maslo later in
his<00:03:53.720> life<00:03:54.439> wanted<00:03:54.680> to<00:03:54.840> take<00:03:55.040> this<00:03:55.239> hierarchy
his life wanted to take this hierarchy
his life wanted to take this hierarchy
for<00:03:55.840> the<00:03:56.000> individual<00:03:56.920> and<00:03:57.120> apply<00:03:57.400> it<00:03:57.519> to<00:03:57.640> the
for the individual and apply it to the
for the individual and apply it to the
collective<00:03:58.640> to<00:03:58.840> organizations<00:03:59.480> and<00:03:59.680> and
collective to organizations and and
collective to organizations and and
specifically<00:04:00.280> to<00:04:00.480> business<00:04:01.200> but
specifically to business but
specifically to business but
unfortunately<00:04:02.000> he<00:04:02.120> died<00:04:02.319> prematurely<00:04:02.840> in
unfortunately he died prematurely in
unfortunately he died prematurely in
1970<00:04:03.959> and<00:04:04.040> so<00:04:04.159> he<00:04:04.239> wasn't<00:04:04.439> really<00:04:04.599> able<00:04:04.840> to
1970 and so he wasn't really able to
1970 and so he wasn't really able to
live<00:04:05.200> that<00:04:05.319> dream<00:04:05.879> completely<00:04:06.799> so<00:04:06.959> I<00:04:07.079> realized
live that dream completely so I realized
live that dream completely so I realized
in<00:04:07.560> that<00:04:07.760> do<00:04:08.200> crash<00:04:09.200> that<00:04:09.439> my<00:04:09.640> role<00:04:09.879> in<00:04:10.079> life
in that do crash that my role in life
in that do crash that my role in life
was<00:04:10.480> to<00:04:10.640> channel<00:04:11.079> Abe<00:04:11.480> maslo<00:04:12.480> and<00:04:12.599> that's<00:04:12.760> what
was to channel Abe maslo and that's what
was to channel Abe maslo and that's what
I<00:04:13.079> did<00:04:13.599> a<00:04:13.680> few<00:04:13.879> years<00:04:14.120> ago<00:04:14.439> when<00:04:14.599> I<00:04:14.799> actually
I did a few years ago when I actually
I did a few years ago when I actually
took<00:04:15.480> that<00:04:15.920> five<00:04:16.199> level<00:04:16.479> hierarchy<00:04:16.880> of<00:04:17.000> needs
took that five level hierarchy of needs
took that five level hierarchy of needs
pyramid<00:04:17.880> and<00:04:18.000> turn<00:04:18.199> it<00:04:18.320> into<00:04:18.519> what<00:04:18.639> I<00:04:18.720> call<00:04:18.880> the
pyramid and turn it into what I call the
pyramid and turn it into what I call the
transformation<00:04:19.600> pyramid<00:04:20.359> which<00:04:20.479> is<00:04:21.160> survival
transformation pyramid which is survival
transformation pyramid which is survival
success<00:04:22.040> and<00:04:22.199> transformation<00:04:23.120> it's<00:04:23.320> not<00:04:23.440> just
success and transformation it's not just
success and transformation it's not just
fundamental<00:04:24.120> in<00:04:24.240> business<00:04:24.560> it's<00:04:24.720> fundamental
fundamental in business it's fundamental
fundamental in business it's fundamental
in<00:04:25.360> life<00:04:26.199> and<00:04:26.320> we<00:04:26.440> started<00:04:26.800> actually<00:04:27.080> asking
in life and we started actually asking
in life and we started actually asking
ourselves<00:04:27.720> the<00:04:27.880> questions<00:04:28.520> about<00:04:28.759> how<00:04:28.880> we
ourselves the questions about how we
ourselves the questions about how we
were<00:04:29.160> actually<00:04:29.840> ing<00:04:30.240> the<00:04:30.400> higher<00:04:30.720> needs<00:04:31.080> these
were actually ing the higher needs these
were actually ing the higher needs these
transformational<00:04:32.000> needs<00:04:32.560> for<00:04:32.759> our<00:04:33.039> key
transformational needs for our key
transformational needs for our key
employees<00:04:34.240> uh<00:04:34.360> in<00:04:34.479> the<00:04:34.600> company<00:04:35.479> these<00:04:35.680> three
employees uh in the company these three
employees uh in the company these three
levels<00:04:36.120> of<00:04:36.280> the<00:04:36.400> hierarchy<00:04:36.880> needs<00:04:37.160> actually
levels of the hierarchy needs actually
levels of the hierarchy needs actually
relate<00:04:37.600> to<00:04:37.759> the<00:04:37.880> five<00:04:38.120> levels<00:04:38.560> of<00:04:39.160> maso's
relate to the five levels of maso's
relate to the five levels of maso's
hierarchy<00:04:39.960> of<00:04:40.080> needs<00:04:40.880> but<00:04:41.080> as<00:04:41.199> we<00:04:41.320> started
hierarchy of needs but as we started
hierarchy of needs but as we started
asking<00:04:41.919> ourselves<00:04:42.320> about<00:04:42.520> how<00:04:42.639> we<00:04:42.720> were
asking ourselves about how we were
asking ourselves about how we were
addressing<00:04:43.680> the<00:04:43.840> higher<00:04:44.120> needs<00:04:44.360> of<00:04:44.479> our
addressing the higher needs of our
addressing the higher needs of our
employees<00:04:45.000> and<00:04:45.080> our<00:04:45.240> customers<00:04:46.120> I<00:04:46.240> realized
employees and our customers I realized
employees and our customers I realized
we<00:04:46.759> had<00:04:46.880> no<00:04:47.120> metrics<00:04:47.919> we<00:04:48.080> had<00:04:48.320> nothing<00:04:49.000> that
we had no metrics we had nothing that
we had no metrics we had nothing that
actually<00:04:49.360> could<00:04:49.520> tell<00:04:49.680> us<00:04:49.880> whether<00:04:50.039> we<00:04:50.120> were
actually could tell us whether we were
actually could tell us whether we were
actually<00:04:50.440> getting<00:04:50.639> it<00:04:50.840> right<00:04:51.680> so<00:04:51.840> we<00:04:52.039> actually
actually getting it right so we actually
actually getting it right so we actually
started<00:04:52.600> asking<00:04:52.880> ourselves<00:04:53.440> what<00:04:53.680> kind<00:04:53.800> of
started asking ourselves what kind of
started asking ourselves what kind of
less<00:04:54.840> obvious<00:04:55.280> metrics<00:04:56.039> could<00:04:56.240> we<00:04:56.440> use<00:04:56.880> to
less obvious metrics could we use to
less obvious metrics could we use to
actually<00:04:57.479> evaluate<00:04:58.240> our<00:04:58.440> employees<00:04:58.960> sense<00:04:59.160> of
actually evaluate our employees sense of
actually evaluate our employees sense of
meaning<00:04:59.520> mean<00:05:00.120> or<00:05:00.240> our<00:05:00.440> customer<00:05:00.880> sense<00:05:01.080> of
meaning mean or our customer sense of
meaning mean or our customer sense of
emotional<00:05:01.639> connection<00:05:02.039> with<00:05:02.199> us<00:05:03.039> for<00:05:03.240> example
emotional connection with us for example
emotional connection with us for example
we<00:05:03.759> actually<00:05:03.919> started<00:05:04.199> asking<00:05:04.440> our<00:05:04.560> employees
we actually started asking our employees
we actually started asking our employees
do<00:05:05.479> they<00:05:05.840> understand<00:05:05.960> the<00:05:06.080> mission<00:05:06.320> of<00:05:06.400> our
do they understand the mission of our
do they understand the mission of our
company<00:05:07.680> and<00:05:07.960> do<00:05:08.120> they<00:05:08.240> feel<00:05:08.520> like<00:05:08.680> they
company and do they feel like they
company and do they feel like they
believe<00:05:09.160> in<00:05:09.280> it<00:05:09.880> can<00:05:10.080> they<00:05:10.240> actually
believe in it can they actually
believe in it can they actually
influence<00:05:11.000> it<00:05:11.400> and<00:05:11.520> do<00:05:11.639> they<00:05:11.759> feel<00:05:11.919> that<00:05:12.039> their
influence it and do they feel that their
influence it and do they feel that their
work<00:05:12.440> actually<00:05:12.759> has<00:05:13.160> an<00:05:13.560> an<00:05:13.720> impact<00:05:14.080> on<00:05:14.199> it<00:05:14.759> we
work actually has an an impact on it we
work actually has an an impact on it we
start<00:05:15.120> asking<00:05:15.320> our<00:05:15.639> customers<00:05:16.440> did<00:05:16.600> they<00:05:16.680> feel
start asking our customers did they feel
start asking our customers did they feel
an<00:05:17.000> emotional<00:05:17.440> connection<00:05:17.880> with<00:05:18.080> us<00:05:18.720> in<00:05:18.840> one
an emotional connection with us in one
an emotional connection with us in one
of<00:05:19.120> seven<00:05:19.400> different<00:05:19.639> kinds<00:05:19.840> of<00:05:20.160> ways
of seven different kinds of ways
of seven different kinds of ways
miraculously<00:05:22.039> as<00:05:22.160> we<00:05:22.319> ask<00:05:22.600> these<00:05:22.800> questions
miraculously as we ask these questions
miraculously as we ask these questions
and<00:05:23.280> start<00:05:23.600> giving<00:05:24.000> attention<00:05:24.759> higher<00:05:25.039> up<00:05:25.199> the
and start giving attention higher up the
and start giving attention higher up the
pyramid<00:05:26.199> what<00:05:26.319> we<00:05:26.560> found<00:05:27.240> is<00:05:27.440> we<00:05:27.560> created<00:05:27.800> more
pyramid what we found is we created more
pyramid what we found is we created more
loyalty<00:05:28.520> our<00:05:28.680> customer<00:05:29.000> loyalty<00:05:29.759> rocket<00:05:30.280> our
loyalty our customer loyalty rocket our
loyalty our customer loyalty rocket our
our<00:05:30.759> employee<00:05:31.479> turnover<00:05:31.960> dropped<00:05:32.240> to<00:05:32.360> one3<00:05:32.840> of
our employee turnover dropped to one3 of
our employee turnover dropped to one3 of
the<00:05:33.039> industry<00:05:33.560> average<00:05:34.240> and<00:05:34.360> during<00:05:34.639> that
the industry average and during that
the industry average and during that
5year<00:05:36.319> bust<00:05:37.000> we<00:05:37.160> tripled<00:05:37.560> in<00:05:37.840> size<00:05:38.600> now<00:05:38.720> as<00:05:38.840> I
5year bust we tripled in size now as I
5year bust we tripled in size now as I
went<00:05:39.080> out<00:05:39.199> and<00:05:39.280> started<00:05:39.520> spending<00:05:39.840> time<00:05:39.960> with
went out and started spending time with
went out and started spending time with
other<00:05:40.280> leaders<00:05:40.639> out<00:05:40.880> there<00:05:41.280> and<00:05:41.440> asking<00:05:41.720> them
other leaders out there and asking them
other leaders out there and asking them
how<00:05:42.000> they<00:05:42.120> were<00:05:42.240> getting<00:05:42.440> through<00:05:42.639> that<00:05:42.840> time
how they were getting through that time
how they were getting through that time
what<00:05:43.560> they<00:05:43.680> told<00:05:43.919> me<00:05:44.120> over<00:05:44.319> and<00:05:44.479> over<00:05:44.759> again
what they told me over and over again
what they told me over and over again
was<00:05:45.520> that<00:05:45.639> they<00:05:45.759> just<00:05:45.919> manage<00:05:46.280> what<00:05:46.400> they<00:05:46.520> can
was that they just manage what they can
was that they just manage what they can
measure<00:05:47.560> and<00:05:47.680> what<00:05:47.800> we<00:05:47.919> can<00:05:48.120> measure<00:05:48.759> is<00:05:48.960> that
measure and what we can measure is that
measure and what we can measure is that
tangible<00:05:49.639> stuff<00:05:49.880> at<00:05:49.960> the<00:05:50.080> bottom<00:05:50.319> of<00:05:50.400> the
tangible stuff at the bottom of the
tangible stuff at the bottom of the
pyramid<00:05:51.520> they<00:05:51.639> didn't<00:05:51.960> actually<00:05:52.319> even<00:05:52.520> see
pyramid they didn't actually even see
pyramid they didn't actually even see
the<00:05:53.160> intangible<00:05:53.720> stuff<00:05:53.960> higher<00:05:54.199> up<00:05:54.319> the
the intangible stuff higher up the
the intangible stuff higher up the
pyramid<00:05:55.160> so<00:05:55.280> I<00:05:55.400> started<00:05:55.720> asking<00:05:55.960> myself<00:05:56.240> the
pyramid so I started asking myself the
pyramid so I started asking myself the
question<00:05:56.680> how<00:05:56.840> can<00:05:56.960> we<00:05:57.120> get<00:05:57.280> leaders<00:05:58.039> to<00:05:58.240> start
question how can we get leaders to start
question how can we get leaders to start
valuing<00:05:58.919> the<00:05:59.039> intangent<00:05:59.880> if<00:05:59.960> we're<00:06:00.199> taught<00:06:00.400> As
valuing the intangent if we're taught As
valuing the intangent if we're taught As
Leaders<00:06:00.880> to<00:06:01.039> just<00:06:01.240> manage<00:06:01.560> what<00:06:01.680> we<00:06:01.759> can
Leaders to just manage what we can
Leaders to just manage what we can
measure<00:06:02.400> and<00:06:02.560> all<00:06:02.680> we<00:06:02.800> can<00:06:03.000> measure<00:06:03.759> is<00:06:03.919> the
measure and all we can measure is the
measure and all we can measure is the
tangible<00:06:04.560> in<00:06:04.800> life<00:06:05.360> we're<00:06:05.520> missing<00:06:05.840> a<00:06:05.960> whole
tangible in life we're missing a whole
tangible in life we're missing a whole
lot<00:06:06.240> of<00:06:06.360> things<00:06:06.599> at<00:06:06.680> the<00:06:06.800> top<00:06:06.960> of<00:06:07.039> the
lot of things at the top of the
lot of things at the top of the
pyramid<00:06:09.000> so<00:06:09.280> I<00:06:09.440> actually<00:06:09.599> went<00:06:09.759> out<00:06:09.880> and
pyramid so I actually went out and
pyramid so I actually went out and
studied<00:06:10.400> a<00:06:10.479> bunch<00:06:10.639> of<00:06:10.759> things<00:06:10.880> and<00:06:11.000> I<00:06:11.080> found<00:06:11.440> a
studied a bunch of things and I found a
studied a bunch of things and I found a
survey<00:06:11.960> that<00:06:12.039> showed<00:06:12.319> that
survey that showed that
survey that showed that
94%<00:06:14.240> of<00:06:14.520> Business<00:06:14.840> Leaders<00:06:15.280> worldwide
94% of Business Leaders worldwide
94% of Business Leaders worldwide
believe<00:06:16.560> that<00:06:16.680> the<00:06:16.759> intangibles<00:06:17.319> are
believe that the intangibles are
believe that the intangibles are
important<00:06:17.759> in<00:06:17.840> their<00:06:18.039> business<00:06:18.800> things<00:06:19.000> like
important in their business things like
important in their business things like
intellectual<00:06:19.720> property<00:06:20.319> their<00:06:20.479> corporate
intellectual property their corporate
intellectual property their corporate
culture<00:06:21.479> their<00:06:21.639> brand<00:06:21.960> loyalty<00:06:22.720> and<00:06:22.880> yet<00:06:23.000> only
culture their brand loyalty and yet only
culture their brand loyalty and yet only
5%<00:06:23.919> of<00:06:24.080> those<00:06:24.240> same<00:06:24.479> leaders<00:06:25.240> actually<00:06:25.479> had<00:06:25.560> a
5% of those same leaders actually had a
5% of those same leaders actually had a
means<00:06:25.960> of<00:06:26.160> measuring<00:06:26.880> the<00:06:27.000> intangible<00:06:27.560> in
means of measuring the intangible in
means of measuring the intangible in
their<00:06:27.800> business<00:06:28.560> so<00:06:28.720> as<00:06:28.880> leaders<00:06:29.520> we
their business so as leaders we
their business so as leaders we
understand<00:06:30.400> that<00:06:30.560> intangibles<00:06:31.199> are
understand that intangibles are
understand that intangibles are
important<00:06:32.199> but<00:06:32.400> we<00:06:32.520> don't<00:06:32.680> have<00:06:32.800> a<00:06:33.000> clue
important but we don't have a clue
important but we don't have a clue
actually<00:06:33.680> how<00:06:33.759> to<00:06:33.919> measure<00:06:34.240> them<00:06:34.880> so<00:06:35.039> here's
actually how to measure them so here's
actually how to measure them so here's
another<00:06:35.479> Einstein<00:06:35.960> quote<00:06:36.759> not<00:06:37.000> everything
another Einstein quote not everything
another Einstein quote not everything
that<00:06:37.720> can<00:06:37.919> be<00:06:38.280> counted<00:06:39.520> counts<00:06:40.520> and<00:06:40.720> not
that can be counted counts and not
that can be counted counts and not
everything<00:06:41.479> that<00:06:41.759> counts<00:06:42.720> can<00:06:42.880> be<00:06:43.520> counted<00:06:44.520> I
everything that counts can be counted I
everything that counts can be counted I
hate<00:06:44.840> to<00:06:45.080> argue<00:06:45.560> with<00:06:46.160> Einstein<00:06:47.160> but<00:06:48.039> if<00:06:48.479> that
hate to argue with Einstein but if that
hate to argue with Einstein but if that
which<00:06:48.800> is<00:06:49.000> most<00:06:49.280> valuable<00:06:49.800> in<00:06:49.960> our<00:06:50.160> life<00:06:50.400> and
which is most valuable in our life and
which is most valuable in our life and
our<00:06:50.960> business<00:06:51.960> actually<00:06:52.479> can't<00:06:52.720> be<00:06:52.960> counted
our business actually can't be counted
our business actually can't be counted
or<00:06:53.560> valued<00:06:54.400> are<00:06:54.520> we<00:06:54.639> going<00:06:54.720> to<00:06:54.880> spend<00:06:55.120> our
or valued are we going to spend our
or valued are we going to spend our
lives<00:06:56.240> just<00:06:56.560> mired<00:06:56.919> and<00:06:57.080> measuring<00:06:57.479> the
lives just mired and measuring the
lives just mired and measuring the
mundane<00:06:59.160> it<00:06:59.280> was<00:06:59.440> was<00:06:59.560> that<00:06:59.680> sort<00:06:59.840> of<00:07:00.000> heavy
mundane it was was that sort of heavy
mundane it was was that sort of heavy
question<00:07:00.680> about<00:07:00.919> what<00:07:01.199> counts<00:07:02.199> that<00:07:02.360> led<00:07:02.560> me
question about what counts that led me
question about what counts that led me
to<00:07:02.879> take<00:07:03.120> my<00:07:03.520> CEO<00:07:04.039> hat<00:07:04.240> off<00:07:04.400> for<00:07:04.560> a<00:07:04.720> week<00:07:05.360> and
to take my CEO hat off for a week and
to take my CEO hat off for a week and
fly<00:07:05.800> off<00:07:05.919> to<00:07:06.039> the<00:07:06.160> Himalayan<00:07:06.759> Peaks<00:07:07.759> fled<00:07:08.080> off
fly off to the Himalayan Peaks fled off
fly off to the Himalayan Peaks fled off
to<00:07:08.440> a<00:07:08.680> place<00:07:09.039> that's<00:07:09.240> been<00:07:09.440> shrouded<00:07:09.879> in
to a place that's been shrouded in
to a place that's been shrouded in
mystery<00:07:10.400> for<00:07:10.599> centuries<00:07:11.599> a<00:07:11.759> place<00:07:11.960> some<00:07:12.160> folks
mystery for centuries a place some folks
mystery for centuries a place some folks
called<00:07:13.039> shangrala<00:07:14.039> that's<00:07:14.280> actually<00:07:14.960> moved
called shangrala that's actually moved
called shangrala that's actually moved
from<00:07:15.599> the<00:07:15.960> survival<00:07:16.520> base<00:07:16.720> of<00:07:16.840> the<00:07:16.960> pyramid<00:07:17.639> to
from the survival base of the pyramid to
from the survival base of the pyramid to
becoming<00:07:18.319> a<00:07:18.479> transformation<00:07:19.199> role<00:07:19.599> role
becoming a transformation role role
becoming a transformation role role
model<00:07:20.039> for<00:07:20.199> the<00:07:20.280> world<00:07:20.960> I<00:07:21.039> went<00:07:21.199> to<00:07:21.800> Bhutan<00:07:22.800> the
model for the world I went to Bhutan the
model for the world I went to Bhutan the
teenage<00:07:23.560> king<00:07:23.759> of<00:07:23.919> Bhutan<00:07:24.599> was<00:07:24.800> also<00:07:25.000> a
teenage king of Bhutan was also a
teenage king of Bhutan was also a
curious<00:07:25.520> man<00:07:25.720> but<00:07:25.840> this<00:07:25.960> was<00:07:26.120> back<00:07:26.240> in
curious man but this was back in
curious man but this was back in
1972<00:07:27.919> when<00:07:28.080> he<00:07:28.240> ascended<00:07:28.599> to<00:07:28.759> the<00:07:28.879> throne<00:07:29.440> two
1972 when he ascended to the throne two
1972 when he ascended to the throne two
days<00:07:29.919> after<00:07:30.520> his<00:07:30.720> father<00:07:31.000> passed<00:07:31.319> away<00:07:32.319> at<00:07:32.479> age
days after his father passed away at age
days after his father passed away at age
17<00:07:33.639> he<00:07:33.759> started<00:07:34.120> asking<00:07:34.440> the<00:07:34.560> kind<00:07:34.720> of
17 he started asking the kind of
17 he started asking the kind of
questions<00:07:35.280> that<00:07:35.360> you'd<00:07:35.599> expect<00:07:35.800> of<00:07:35.960> someone
questions that you'd expect of someone
questions that you'd expect of someone
with<00:07:36.280> a<00:07:36.400> beginner's<00:07:37.039> Mind<00:07:38.039> on<00:07:38.199> a<00:07:38.440> Trip<00:07:38.759> through
with a beginner's Mind on a Trip through
with a beginner's Mind on a Trip through
India<00:07:40.080> early<00:07:40.440> in<00:07:40.639> his<00:07:40.960> reign<00:07:41.400> as<00:07:41.639> as<00:07:41.879> king<00:07:42.560> he
India early in his reign as as king he
India early in his reign as as king he
actually<00:07:42.919> was<00:07:43.080> asked<00:07:43.360> by<00:07:43.479> an<00:07:43.599> Indian
actually was asked by an Indian
actually was asked by an Indian
journalist<00:07:45.039> about<00:07:45.560> the<00:07:45.680> bhes<00:07:46.319> GDP<00:07:46.840> the<00:07:46.960> size
journalist about the bhes GDP the size
journalist about the bhes GDP the size
of<00:07:47.240> the<00:07:47.319> bhese<00:07:47.720> GDP<00:07:48.560> GDP<00:07:49.560> and<00:07:49.680> the<00:07:49.800> King
of the bhese GDP GDP and the King
of the bhese GDP GDP and the King
responded<00:07:50.479> in<00:07:50.599> a<00:07:50.759> fashion<00:07:51.039> that<00:07:51.240> actually<00:07:51.400> has
responded in a fashion that actually has
responded in a fashion that actually has
transformed<00:07:52.159> us<00:07:52.599> four<00:07:52.919> decades<00:07:53.360> later<00:07:54.199> he
transformed us four decades later he
transformed us four decades later he
said<00:07:54.560> the<00:07:54.720> following<00:07:55.360> he<00:07:55.479> said<00:07:55.800> why<00:07:55.960> are<00:07:56.120> we<00:07:56.280> so
said the following he said why are we so
said the following he said why are we so
obsessed<00:07:56.879> and<00:07:57.120> focused<00:07:57.720> with<00:07:57.879> gross<00:07:58.199> domestic
obsessed and focused with gross domestic
obsessed and focused with gross domestic
product<00:07:59.400> why<00:07:59.520> don't<00:07:59.680> we<00:07:59.840> care<00:08:00.080> most<00:08:00.479> about
product why don't we care most about
product why don't we care most about
more<00:08:01.080> about<00:08:01.639> gross<00:08:02.080> national<00:08:02.879> happiness<00:08:03.879> now
more about gross national happiness now
more about gross national happiness now
in<00:08:04.800> essence<00:08:05.120> the<00:08:05.240> King<00:08:05.400> was<00:08:05.520> asking<00:08:05.800> us<00:08:05.919> to
in essence the King was asking us to
in essence the King was asking us to
consider<00:08:06.400> an<00:08:06.560> alternative<00:08:07.080> definition<00:08:07.520> of
consider an alternative definition of
consider an alternative definition of
success<00:08:08.560> what's<00:08:08.960> what<00:08:09.120> has<00:08:09.360> come<00:08:09.479> to<00:08:09.599> be<00:08:10.120> known
success what's what has come to be known
success what's what has come to be known
as<00:08:10.759> g&<00:08:11.319> or<00:08:11.680> gross<00:08:12.000> national<00:08:12.520> happiness<00:08:13.520> most
as g& or gross national happiness most
as g& or gross national happiness most
world<00:08:14.080> leaders<00:08:14.400> didn't<00:08:14.639> take<00:08:14.800> notice<00:08:15.280> and
world leaders didn't take notice and
world leaders didn't take notice and
those<00:08:15.599> that<00:08:15.800> did<00:08:16.360> thought<00:08:16.599> this<00:08:16.680> was<00:08:16.879> just
those that did thought this was just
those that did thought this was just
Buddhist
Buddhist
Buddhist
economics<00:08:19.720> but<00:08:20.440> the<00:08:20.599> King<00:08:20.800> was<00:08:20.960> serious<00:08:21.360> and
economics but the King was serious and
economics but the King was serious and
this<00:08:21.560> was<00:08:21.680> a<00:08:21.840> notable<00:08:22.280> moment<00:08:22.879> because<00:08:23.039> this
this was a notable moment because this
this was a notable moment because this
is<00:08:23.319> the<00:08:23.520> first<00:08:23.840> time<00:08:24.440> a<00:08:24.639> world<00:08:24.960> leader<00:08:25.440> in
is the first time a world leader in
is the first time a world leader in
almost<00:08:26.240> 200<00:08:26.520> years<00:08:27.280> had<00:08:27.520> suggested<00:08:28.479> that<00:08:28.759> that
almost 200 years had suggested that that
almost 200 years had suggested that that
in<00:08:29.319> tangible<00:08:29.960> of
in tangible of
in tangible of
happiness<00:08:31.960> again<00:08:32.279> that<00:08:32.479> that<00:08:32.599> leader<00:08:33.039> 200
happiness again that that leader 200
happiness again that that leader 200
years<00:08:33.360> ago<00:08:33.599> Thomas<00:08:33.919> Jefferson<00:08:34.360> with<00:08:34.479> the
years ago Thomas Jefferson with the
years ago Thomas Jefferson with the
Declaration<00:08:35.120> of<00:08:35.399> Independence<00:08:36.399> 200<00:08:36.680> years
Declaration of Independence 200 years
Declaration of Independence 200 years
later<00:08:38.399> this<00:08:38.919> King<00:08:39.159> was<00:08:39.320> suggesting<00:08:39.760> that
later this King was suggesting that
later this King was suggesting that
intangible<00:08:40.479> of<00:08:40.640> happiness<00:08:41.080> is<00:08:41.240> something<00:08:41.479> we
intangible of happiness is something we
intangible of happiness is something we
should<00:08:41.839> measure<00:08:42.680> and<00:08:42.800> it's<00:08:42.959> something<00:08:43.200> that
should measure and it's something that
should measure and it's something that
we<00:08:43.399> should<00:08:43.640> actually<00:08:44.039> value<00:08:44.600> as<00:08:44.760> government
we should actually value as government
we should actually value as government
officials<00:08:46.200> for<00:08:46.399> the<00:08:46.519> next<00:08:46.800> three<00:08:47.040> decades
officials for the next three decades
officials for the next three decades
next<00:08:47.760> three<00:08:48.000> three,<00:08:48.560> years<00:08:49.120> as<00:08:49.360> king<00:08:50.120> this
next three three, years as king this
next three three, years as king this
King<00:08:50.640> actually<00:08:50.959> started<00:08:51.480> measuring<00:08:52.200> and
King actually started measuring and
King actually started measuring and
managing<00:08:53.240> around<00:08:53.600> happiness<00:08:54.160> in<00:08:54.320> Bhutan<00:08:55.200> and
managing around happiness in Bhutan and
managing around happiness in Bhutan and
including<00:08:56.080> just<00:08:56.240> recently<00:08:56.760> taking<00:08:57.000> his
including just recently taking his
including just recently taking his
country<00:08:57.440> from<00:08:57.600> being<00:08:57.800> an<00:08:58.079> absolute<00:08:58.480> monarchy
country from being an absolute monarchy
country from being an absolute monarchy
to<00:08:59.399> a<00:08:59.519> constitutional<00:09:00.000> monarchy<00:09:00.880> with<00:09:01.079> no
to a constitutional monarchy with no
to a constitutional monarchy with no
Bloodshed<00:09:01.720> no<00:09:01.920> coup<00:09:02.440> and<00:09:02.600> Bhutan<00:09:03.040> for<00:09:03.279> those
Bloodshed no coup and Bhutan for those
Bloodshed no coup and Bhutan for those
of<00:09:03.440> you<00:09:03.519> who<00:09:03.600> don't<00:09:03.760> know<00:09:03.839> it<00:09:03.959> is<00:09:04.079> the<00:09:04.200> newest
of you who don't know it is the newest
of you who don't know it is the newest
democracy<00:09:04.920> in<00:09:05.000> the<00:09:05.120> world<00:09:05.399> just<00:09:05.560> two<00:09:05.800> day<00:09:06.000> two
democracy in the world just two day two
democracy in the world just two day two
years<00:09:06.839> ago<00:09:07.839> so<00:09:08.000> as<00:09:08.079> I<00:09:08.200> spend<00:09:08.480> time<00:09:08.680> with
years ago so as I spend time with
years ago so as I spend time with
leaders<00:09:09.200> in<00:09:09.320> the<00:09:09.440> g&<00:09:09.920> movement<00:09:10.839> um<00:09:10.959> I<00:09:11.040> got<00:09:11.160> to
leaders in the g& movement um I got to
leaders in the g& movement um I got to
actually<00:09:11.680> really<00:09:12.120> understand<00:09:12.240> what<00:09:12.320> they
actually really understand what they
actually really understand what they
were<00:09:12.519> doing<00:09:12.720> and<00:09:12.839> I<00:09:13.000> got<00:09:13.120> to<00:09:13.200> spend<00:09:13.399> some<00:09:13.519> time
were doing and I got to spend some time
were doing and I got to spend some time
with<00:09:13.720> the<00:09:13.839> Prime<00:09:14.040> Minister<00:09:14.800> over<00:09:15.160> dinner<00:09:15.560> I
with the Prime Minister over dinner I
with the Prime Minister over dinner I
asked<00:09:15.920> him<00:09:16.040> an<00:09:16.240> impertinent<00:09:17.120> question<00:09:18.120> I
asked him an impertinent question I
asked him an impertinent question I
asked<00:09:18.480> him<00:09:19.200> how<00:09:19.360> can<00:09:19.560> you<00:09:20.200> how<00:09:20.320> can<00:09:20.480> you<00:09:20.959> create
asked him how can you how can you create
asked him how can you how can you create
and<00:09:22.160> measure<00:09:23.160> something<00:09:23.519> which<00:09:23.880> evaporates
and measure something which evaporates
and measure something which evaporates
in<00:09:25.040> other<00:09:25.200> words<00:09:25.839> happiness<00:09:26.839> and<00:09:26.959> he's<00:09:27.160> a<00:09:27.399> very
in other words happiness and he's a very
in other words happiness and he's a very
wise<00:09:27.880> man<00:09:28.120> and<00:09:28.240> he<00:09:28.360> said<00:09:28.640> listen<00:09:29.240> bhutan's
wise man and he said listen bhutan's
wise man and he said listen bhutan's
goal<00:09:30.120> is<00:09:30.240> not<00:09:30.399> to<00:09:30.640> create<00:09:31.160> happiness<00:09:32.160> we
goal is not to create happiness we
goal is not to create happiness we
create<00:09:32.640> the<00:09:33.079> conditions<00:09:33.839> for<00:09:34.120> happiness<00:09:34.519> to
create the conditions for happiness to
create the conditions for happiness to
occur<00:09:35.399> in<00:09:35.519> other<00:09:35.680> words<00:09:35.839> we<00:09:36.000> create<00:09:36.320> a<00:09:36.519> habitat
occur in other words we create a habitat
occur in other words we create a habitat
of<00:09:37.399> Happiness<00:09:38.399> wow<00:09:38.680> that's<00:09:38.880> interesting<00:09:39.680> and
of Happiness wow that's interesting and
of Happiness wow that's interesting and
he<00:09:39.920> said<00:09:40.120> that<00:09:40.279> they<00:09:40.360> have<00:09:40.480> a<00:09:40.640> science<00:09:41.000> behind
he said that they have a science behind
he said that they have a science behind
that<00:09:41.399> art<00:09:41.839> and<00:09:41.959> they've<00:09:42.200> actually<00:09:42.480> created
that art and they've actually created
that art and they've actually created
four<00:09:43.160> essential<00:09:43.640> pillars<00:09:44.640> nine<00:09:45.160> key
four essential pillars nine key
four essential pillars nine key
indicators<00:09:46.040> and<00:09:46.240> 72<00:09:46.959> different<00:09:47.320> metrics<00:09:48.240> that
indicators and 72 different metrics that
indicators and 72 different metrics that
actually<00:09:48.640> help<00:09:49.000> them<00:09:49.399> to<00:09:49.640> actually<00:09:49.839> measure
actually help them to actually measure
actually help them to actually measure
their<00:09:50.560> g&<00:09:51.560> in<00:09:51.720> fact<00:09:51.880> one<00:09:52.000> of<00:09:52.160> those<00:09:52.440> one<00:09:52.519> of
their g& in fact one of those one of
their g& in fact one of those one of
those<00:09:52.839> key<00:09:52.959> indicators<00:09:53.600> is<00:09:54.519> how<00:09:54.640> do<00:09:54.760> the<00:09:54.880> Banes
those key indicators is how do the Banes
those key indicators is how do the Banes
feel<00:09:55.800> about<00:09:56.000> how<00:09:56.160> they<00:09:56.279> spend<00:09:56.560> their<00:09:56.800> time
feel about how they spend their time
feel about how they spend their time
each<00:09:57.480> day<00:09:58.480> it's<00:09:58.640> a<00:09:58.760> good<00:09:58.880> question<00:09:59.120> question
each day it's a good question question
each day it's a good question question
how<00:09:59.920> do<00:10:00.000> you<00:10:00.200> feel<00:10:00.440> about<00:10:00.680> how<00:10:00.839> you<00:10:01.000> spend<00:10:01.279> your
how do you feel about how you spend your
how do you feel about how you spend your
time<00:10:01.720> each<00:10:02.000> day<00:10:02.839> time<00:10:03.040> is<00:10:03.200> one<00:10:03.279> of<00:10:03.399> the
time each day time is one of the
time each day time is one of the
scarcest<00:10:04.320> resources<00:10:05.320> in<00:10:05.640> the<00:10:05.760> modern<00:10:06.120> world
scarcest resources in the modern world
scarcest resources in the modern world
and<00:10:06.959> yet<00:10:07.279> of<00:10:07.440> course<00:10:08.079> that<00:10:08.240> little<00:10:08.440> intangible
and yet of course that little intangible
and yet of course that little intangible
piece<00:10:09.200> of<00:10:09.360> data<00:10:09.640> doesn't<00:10:10.040> factor<00:10:10.279> into<00:10:10.480> our
piece of data doesn't factor into our
piece of data doesn't factor into our
GDP<00:10:11.480> calculations<00:10:12.480> so<00:10:12.640> as<00:10:12.760> I<00:10:12.880> spent<00:10:13.160> my<00:10:13.279> week
GDP calculations so as I spent my week
GDP calculations so as I spent my week
up<00:10:13.600> in<00:10:13.720> the<00:10:13.959> Himalayas<00:10:14.959> actually<00:10:15.279> started<00:10:15.600> to
up in the Himalayas actually started to
up in the Himalayas actually started to
imagine<00:10:16.480> what<00:10:16.640> I<00:10:16.839> call<00:10:17.480> an<00:10:17.720> emotional
imagine what I call an emotional
imagine what I call an emotional
equation<00:10:19.600> and<00:10:19.720> it<00:10:20.079> focuses<00:10:20.720> on<00:10:21.279> something<00:10:21.640> I
equation and it focuses on something I
equation and it focuses on something I
read<00:10:22.079> long<00:10:22.279> ago<00:10:22.519> from<00:10:22.640> a<00:10:22.720> guy<00:10:22.839> named<00:10:23.079> Rabbi
read long ago from a guy named Rabbi
read long ago from a guy named Rabbi
Heyman<00:10:23.880> shakel<00:10:24.440> how<00:10:24.560> many<00:10:24.720> know<00:10:24.959> him<00:10:25.279> anybody
Heyman shakel how many know him anybody
Heyman shakel how many know him anybody
1954<00:10:26.839> he<00:10:26.959> wrote<00:10:27.160> a<00:10:27.279> book<00:10:27.440> called<00:10:27.640> the<00:10:27.760> real
1954 he wrote a book called the real
1954 he wrote a book called the real
enjoyment<00:10:28.480> of<00:10:28.640> living
enjoyment of living
enjoyment of living
and<00:10:29.800> he<00:10:30.040> suggested<00:10:30.600> that<00:10:30.920> happiness<00:10:31.920> is<00:10:32.120> not
and he suggested that happiness is not
and he suggested that happiness is not
about<00:10:32.680> having<00:10:33.040> what<00:10:33.200> you<00:10:33.640> want<00:10:34.640> instead<00:10:35.040> it's
about having what you want instead it's
about having what you want instead it's
about<00:10:35.639> wanting<00:10:36.160> what<00:10:36.279> you<00:10:36.600> have<00:10:37.320> or<00:10:37.480> in<00:10:37.639> other
about wanting what you have or in other
about wanting what you have or in other
words<00:10:38.560> I<00:10:38.639> think<00:10:38.800> the<00:10:38.880> botines<00:10:39.480> believe
words I think the botines believe
words I think the botines believe
happiness<00:10:40.639> equals<00:10:41.639> wanting<00:10:42.079> what<00:10:42.200> you<00:10:42.519> have
happiness equals wanting what you have
happiness equals wanting what you have
imagine<00:10:43.639> gratitude<00:10:44.600> divided<00:10:45.120> by<00:10:46.120> having<00:10:46.399> what
imagine gratitude divided by having what
imagine gratitude divided by having what
you<00:10:46.720> want
you want
you want
gratification<00:10:49.440> the<00:10:49.560> botines<00:10:50.040> aren't<00:10:50.279> on<00:10:50.519> some
gratification the botines aren't on some
gratification the botines aren't on some
aspirational<00:10:51.560> treadmill<00:10:52.560> constantly
aspirational treadmill constantly
aspirational treadmill constantly
focused<00:10:53.360> on<00:10:53.480> what<00:10:53.600> they<00:10:53.720> don't<00:10:54.079> have<00:10:55.079> uh<00:10:55.279> their
focused on what they don't have uh their
focused on what they don't have uh their
religion<00:10:56.360> their<00:10:56.600> isolation<00:10:57.480> their<00:10:57.680> deep
religion their isolation their deep
religion their isolation their deep
respect<00:10:58.200> for<00:10:58.360> their<00:10:58.560> culture<00:10:59.240> and<00:10:59.360> now<00:10:59.519> the
respect for their culture and now the
respect for their culture and now the
principles<00:11:00.000> of<00:11:00.120> their<00:11:00.240> g&<00:11:00.760> movement<00:11:01.440> all<00:11:01.639> have
principles of their g& movement all have
principles of their g& movement all have
actually<00:11:02.079> fostered<00:11:02.480> a<00:11:02.600> sense<00:11:02.760> of<00:11:02.959> gratit
actually fostered a sense of gratit
actually fostered a sense of gratit
gratitude<00:11:04.000> about<00:11:04.200> what<00:11:04.320> they<00:11:04.440> do<00:11:04.839> have<00:11:05.839> how
gratitude about what they do have how
gratitude about what they do have how
many<00:11:06.200> of<00:11:06.320> us<00:11:06.519> here<00:11:06.680> as<00:11:06.839> tedsters<00:11:07.399> in<00:11:07.519> the
many of us here as tedsters in the
many of us here as tedsters in the
audience<00:11:08.560> spend<00:11:08.920> more<00:11:09.040> of<00:11:09.200> our<00:11:09.480> time<00:11:10.160> in<00:11:10.279> the
audience spend more of our time in the
audience spend more of our time in the
bottom<00:11:10.839> half<00:11:11.160> of<00:11:11.320> this<00:11:11.519> equation<00:11:11.959> in<00:11:12.040> the
bottom half of this equation in the
bottom half of this equation in the
denominator<00:11:13.880> we're<00:11:14.240> we<00:11:14.360> are<00:11:14.480> a<00:11:14.600> bottom<00:11:15.000> heavy
denominator we're we are a bottom heavy
denominator we're we are a bottom heavy
culture<00:11:16.120> in<00:11:16.279> more<00:11:16.480> ways<00:11:16.680> than<00:11:16.880> one
culture in more ways than one
culture in more ways than one
um<00:11:19.480> the<00:11:19.600> reality<00:11:20.040> is<00:11:20.320> in<00:11:20.480> western<00:11:21.399> western
um the reality is in western western
um the reality is in western western
countries<00:11:22.560> quite<00:11:22.760> often<00:11:23.079> we<00:11:23.240> do<00:11:23.440> focus<00:11:23.720> on<00:11:23.839> the
countries quite often we do focus on the
countries quite often we do focus on the
pursuit<00:11:24.360> of<00:11:24.600> happiness<00:11:25.600> as<00:11:25.720> if<00:11:25.959> happiness<00:11:26.399> is
pursuit of happiness as if happiness is
pursuit of happiness as if happiness is
something<00:11:27.040> that<00:11:27.120> we<00:11:27.240> have<00:11:27.320> to<00:11:27.480> go<00:11:27.600> out<00:11:27.959> an
something that we have to go out an
something that we have to go out an
object<00:11:28.519> we're<00:11:28.600> supposed<00:11:28.800> to<00:11:29.120> or<00:11:29.240> maybe<00:11:29.440> many
object we're supposed to or maybe many
object we're supposed to or maybe many
objects<00:11:31.160> uh<00:11:31.800> actually<00:11:32.040> in<00:11:32.160> fact<00:11:32.320> if<00:11:32.399> you<00:11:32.480> look
objects uh actually in fact if you look
objects uh actually in fact if you look
in<00:11:32.720> the<00:11:32.839> dictionary<00:11:33.639> many<00:11:33.880> dictionaries
in the dictionary many dictionaries
in the dictionary many dictionaries
Define<00:11:35.399> happy<00:11:36.040> Define<00:11:36.639> pursuit<00:11:37.639> as<00:11:37.800> to<00:11:38.079> chase
Define happy Define pursuit as to chase
Define happy Define pursuit as to chase
with
with
with
hostility<00:11:41.000> do<00:11:41.160> we<00:11:41.360> pursue<00:11:41.880> happiness<00:11:42.360> with
hostility do we pursue happiness with
hostility do we pursue happiness with
hostility<00:11:43.839> good<00:11:44.120> question<00:11:45.000> but<00:11:45.160> back<00:11:45.279> to
hostility good question but back to
hostility good question but back to
Bhutan<00:11:46.320> bhutan's<00:11:46.880> actually<00:11:47.160> bordered<00:11:47.560> on<00:11:47.680> its
Bhutan bhutan's actually bordered on its
Bhutan bhutan's actually bordered on its
North<00:11:48.120> and<00:11:48.360> South<00:11:49.040> by<00:11:49.240> 38%<00:11:49.920> of<00:11:50.040> the<00:11:50.120> world's
North and South by 38% of the world's
North and South by 38% of the world's
population<00:11:51.839> could<00:11:52.240> this<00:11:52.600> little<00:11:53.000> country
population could this little country
population could this little country
like<00:11:54.079> a<00:11:54.360> startup<00:11:55.120> in<00:11:55.240> a<00:11:55.399> mature<00:11:55.800> industry<00:11:56.680> be
like a startup in a mature industry be
like a startup in a mature industry be
the<00:11:57.040> spark<00:11:57.440> plug<00:11:57.720> that<00:11:57.920> actually<00:11:58.200> influences
the spark plug that actually influences
the spark plug that actually influences
a<00:11:59.399> 21st<00:12:00.000> century<00:12:00.839> of<00:12:01.160> middle<00:12:01.560> class<00:12:01.880> in<00:12:02.120> China
a 21st century of middle class in China
a 21st century of middle class in China
and<00:12:02.639> India<00:12:03.639> bhutan's<00:12:04.120> actually<00:12:04.320> created<00:12:04.760> the
and India bhutan's actually created the
and India bhutan's actually created the
ultimate<00:12:05.639> export<00:12:06.519> a<00:12:06.720> new<00:12:07.160> Global<00:12:07.600> Currency<00:12:08.240> of
ultimate export a new Global Currency of
ultimate export a new Global Currency of
well-being<00:12:09.240> and<00:12:09.399> there<00:12:09.480> are<00:12:09.639> 40<00:12:10.040> countries
well-being and there are 40 countries
well-being and there are 40 countries
around<00:12:10.600> the<00:12:10.680> world<00:12:10.920> today<00:12:11.519> that<00:12:11.600> are<00:12:11.800> actually
around the world today that are actually
around the world today that are actually
studying<00:12:12.440> their<00:12:12.560> own<00:12:12.920> g&<00:12:13.920> you<00:12:14.079> may<00:12:14.240> have<00:12:14.399> heard
studying their own g& you may have heard
studying their own g& you may have heard
uh<00:12:15.120> this<00:12:15.279> last<00:12:15.480> fall<00:12:15.760> Nicholas<00:12:16.120> sarosi<00:12:16.600> in
uh this last fall Nicholas sarosi in
uh this last fall Nicholas sarosi in
France<00:12:17.440> announcing<00:12:17.880> the<00:12:18.000> results<00:12:18.440> of<00:12:18.560> an
France announcing the results of an
France announcing the results of an
18-month<00:12:19.720> uh<00:12:19.880> study<00:12:20.480> by<00:12:20.680> two<00:12:20.959> Nobel
18-month uh study by two Nobel
18-month uh study by two Nobel
economists<00:12:22.320> focusing<00:12:22.720> on<00:12:22.959> happiness<00:12:23.279> and
economists focusing on happiness and
economists focusing on happiness and
wellness<00:12:23.720> in<00:12:23.839> France<00:12:24.519> sarosi<00:12:25.360> suggested<00:12:26.360> that
wellness in France sarosi suggested that
wellness in France sarosi suggested that
world<00:12:26.959> leaders<00:12:27.560> should<00:12:27.760> stop<00:12:28.079> myopically
world leaders should stop myopically
world leaders should stop myopically
Focus<00:12:28.880> fusing<00:12:29.279> on<00:12:29.480> GDP<00:12:30.440> and<00:12:30.680> consider<00:12:31.160> a<00:12:31.320> new
Focus fusing on GDP and consider a new
Focus fusing on GDP and consider a new
index<00:12:32.440> what<00:12:32.560> some<00:12:32.880> French<00:12:33.120> are<00:12:33.320> calling<00:12:33.639> aiv
index what some French are calling aiv
index what some French are calling aiv
index<00:12:35.560> I<00:12:35.800> like<00:12:36.120> it<00:12:37.120> co-branding
index I like it co-branding
index I like it co-branding
opportunities<00:12:38.959> and<00:12:39.160> just<00:12:39.360> three<00:12:39.560> days<00:12:39.800> ago
opportunities and just three days ago
opportunities and just three days ago
three<00:12:40.399> days<00:12:40.560> ago<00:12:40.800> here<00:12:40.920> at<00:12:41.120> Ted<00:12:41.720> we<00:12:41.880> actually
three days ago here at Ted we actually
three days ago here at Ted we actually
had<00:12:42.160> a<00:12:42.240> simal<00:12:42.639> cast<00:12:42.839> of<00:12:43.000> David<00:12:43.320> Cameron
had a simal cast of David Cameron
had a simal cast of David Cameron
potentially<00:12:44.240> the<00:12:44.320> next<00:12:44.519> prime<00:12:44.680> minister<00:12:45.040> of
potentially the next prime minister of
potentially the next prime minister of
the<00:12:45.279> UK<00:12:46.199> actually<00:12:46.560> quoting<00:12:47.360> one<00:12:47.480> of<00:12:47.639> my
the UK actually quoting one of my
the UK actually quoting one of my
favorite<00:12:48.120> speeches<00:12:48.440> of<00:12:48.560> all<00:12:48.800> time<00:12:49.279> Robert
favorite speeches of all time Robert
favorite speeches of all time Robert
Kennedy's<00:12:50.279> poetic<00:12:50.639> speech<00:12:51.199> from<00:12:51.519> 1968<00:12:52.519> when
Kennedy's poetic speech from 1968 when
Kennedy's poetic speech from 1968 when
he<00:12:52.880> suggested<00:12:53.720> that<00:12:53.839> we're<00:12:54.079> myopically
he suggested that we're myopically
he suggested that we're myopically
focused<00:12:55.079> on<00:12:55.240> the<00:12:55.399> wrong<00:12:55.720> thing<00:12:56.320> and<00:12:56.440> that<00:12:56.600> GDP
focused on the wrong thing and that GDP
focused on the wrong thing and that GDP
is<00:12:57.440> a<00:12:57.680> misplaced<00:12:58.320> metric
is a misplaced metric
is a misplaced metric
so<00:12:59.519> it<00:12:59.680> suggests<00:13:00.160> that<00:13:00.279> the<00:13:00.440> momentum<00:13:00.839> is
so it suggests that the momentum is
so it suggests that the momentum is
Shifting<00:13:01.959> I've<00:13:02.160> taken<00:13:02.440> that<00:13:02.600> Robert<00:13:02.880> Kennedy
Shifting I've taken that Robert Kennedy
Shifting I've taken that Robert Kennedy
quote<00:13:03.519> and<00:13:03.800> actually<00:13:04.560> turned<00:13:04.839> it<00:13:05.000> into<00:13:05.320> a<00:13:05.440> new
quote and actually turned it into a new
quote and actually turned it into a new
balance<00:13:05.959> sheet<00:13:06.199> for<00:13:06.320> just<00:13:06.440> a<00:13:06.560> moment<00:13:06.920> here
balance sheet for just a moment here
balance sheet for just a moment here
this<00:13:07.680> is<00:13:07.920> actually<00:13:08.320> a<00:13:08.440> collection<00:13:08.800> of<00:13:08.959> things
this is actually a collection of things
this is actually a collection of things
that<00:13:09.360> Robert<00:13:09.639> Kennedy<00:13:10.000> said<00:13:10.160> in<00:13:10.320> that<00:13:10.480> quote
that Robert Kennedy said in that quote
that Robert Kennedy said in that quote
GDP<00:13:11.680> counts<00:13:12.000> everything<00:13:12.320> from<00:13:12.480> air<00:13:12.720> pollution
GDP counts everything from air pollution
GDP counts everything from air pollution
to<00:13:13.920> the<00:13:14.040> destruction<00:13:14.480> of<00:13:14.560> our<00:13:15.079> redwoods<00:13:16.079> but
to the destruction of our redwoods but
to the destruction of our redwoods but
it<00:13:16.399> actually<00:13:16.639> doesn't<00:13:17.040> count<00:13:17.440> the<00:13:17.560> health<00:13:17.760> of
it actually doesn't count the health of
it actually doesn't count the health of
our<00:13:18.079> children<00:13:18.800> or<00:13:18.959> the<00:13:19.120> Integrity<00:13:19.519> of<00:13:19.639> our
our children or the Integrity of our
our children or the Integrity of our
public<00:13:20.240> officials<00:13:21.240> as<00:13:21.399> you<00:13:21.680> look<00:13:21.880> at<00:13:22.199> these
public officials as you look at these
public officials as you look at these
two<00:13:22.959> columns<00:13:23.480> here<00:13:24.320> doesn't<00:13:24.600> it<00:13:24.760> make<00:13:24.920> you
two columns here doesn't it make you
two columns here doesn't it make you
feel<00:13:25.399> like<00:13:25.560> it's<00:13:25.760> time<00:13:25.959> for<00:13:26.120> us<00:13:26.240> to<00:13:26.399> actually
feel like it's time for us to actually
feel like it's time for us to actually
start<00:13:26.880> figuring<00:13:27.199> out<00:13:27.399> a<00:13:27.560> new<00:13:27.760> way<00:13:27.880> to<00:13:28.120> count<00:13:28.959> a
start figuring out a new way to count a
start figuring out a new way to count a
new<00:13:29.320> way<00:13:29.440> to<00:13:29.720> actually<00:13:30.320> imagine<00:13:31.320> uh<00:13:31.480> what's
new way to actually imagine uh what's
new way to actually imagine uh what's
important<00:13:32.160> to<00:13:32.519> us<00:13:32.680> in
life<00:13:36.800> certainly<00:13:37.199> Robert<00:13:37.560> Kennedy<00:13:37.920> suggested
life certainly Robert Kennedy suggested
life certainly Robert Kennedy suggested
at<00:13:38.440> the<00:13:38.519> end<00:13:38.639> of<00:13:38.720> the<00:13:38.839> speech<00:13:39.160> exactly<00:13:39.519> that<00:13:39.720> he
at the end of the speech exactly that he
at the end of the speech exactly that he
said<00:13:40.120> GDP<00:13:40.639> measures<00:13:41.519> everything<00:13:41.880> in<00:13:42.040> short
said GDP measures everything in short
said GDP measures everything in short
except<00:13:43.160> that<00:13:43.360> which<00:13:43.519> makes<00:13:43.880> life
except that which makes life
except that which makes life
worthwhile<00:13:46.040> wow<00:13:47.040> so<00:13:47.240> how<00:13:47.360> do<00:13:47.480> we<00:13:47.680> do<00:13:48.000> that<00:13:49.000> well
worthwhile wow so how do we do that well
worthwhile wow so how do we do that well
let<00:13:49.320> me<00:13:49.480> say<00:13:49.680> one<00:13:49.880> thing<00:13:50.000> we<00:13:50.120> could<00:13:50.240> just<00:13:50.360> start
let me say one thing we could just start
let me say one thing we could just start
doing<00:13:51.440> 10<00:13:51.680> years<00:13:51.839> from<00:13:52.000> now<00:13:52.160> at<00:13:52.240> least<00:13:52.399> in<00:13:52.560> this
doing 10 years from now at least in this
doing 10 years from now at least in this
country<00:13:53.720> why<00:13:53.839> in<00:13:54.000> the<00:13:54.199> heck<00:13:54.440> in<00:13:54.600> America<00:13:55.360> are
country why in the heck in America are
country why in the heck in America are
we<00:13:55.720> doing<00:13:56.560> a<00:13:56.759> census<00:13:57.240> in<00:13:57.399> 2010<00:13:57.839> we're<00:13:57.959> spending
we doing a census in 2010 we're spending
we doing a census in 2010 we're spending
10<00:13:58.440> billion<00:13:59.199> on<00:13:59.279> a<00:13:59.440> census<00:14:00.040> and<00:14:00.160> we're<00:14:00.360> asking
10 billion on a census and we're asking
10 billion on a census and we're asking
10<00:14:00.920> simple<00:14:01.199> question<00:14:01.519> it<00:14:01.639> is<00:14:01.800> Simplicity<00:14:02.800> but
10 simple question it is Simplicity but
10 simple question it is Simplicity but
all<00:14:03.160> of<00:14:03.320> those<00:14:03.519> questions<00:14:04.000> are<00:14:04.320> tangible
all of those questions are tangible
all of those questions are tangible
they're<00:14:05.519> about<00:14:05.759> demographics<00:14:06.759> they're<00:14:06.959> about
they're about demographics they're about
they're about demographics they're about
where<00:14:07.440> you<00:14:07.680> live<00:14:08.320> how<00:14:08.440> many<00:14:08.600> people<00:14:08.800> you<00:14:08.920> live
where you live how many people you live
where you live how many people you live
with<00:14:09.920> and<00:14:10.199> whether<00:14:10.360> you<00:14:10.480> own<00:14:10.680> your<00:14:10.839> home<00:14:11.040> or
with and whether you own your home or
with and whether you own your home or
not<00:14:11.639> that's<00:14:11.839> about<00:14:12.120> it<00:14:12.959> we're<00:14:13.160> not<00:14:13.399> asking
not that's about it we're not asking
not that's about it we're not asking
meaningful<00:14:14.720> metrics<00:14:15.079> we're<00:14:15.199> not<00:14:15.399> asking
meaningful metrics we're not asking
meaningful metrics we're not asking
important<00:14:16.320> questions<00:14:17.040> we're<00:14:17.199> not<00:14:17.399> asking
important questions we're not asking
important questions we're not asking
anything<00:14:18.160> that's<00:14:18.839> intangible<00:14:19.839> Abe<00:14:20.079> maslo
anything that's intangible Abe maslo
anything that's intangible Abe maslo
said<00:14:20.959> long<00:14:21.240> ago<00:14:21.680> something<00:14:22.000> you've<00:14:22.199> heard
said long ago something you've heard
said long ago something you've heard
before<00:14:23.360> but<00:14:23.480> you<00:14:23.560> didn't<00:14:23.759> realize<00:14:24.040> it<00:14:24.160> was<00:14:24.320> him
before but you didn't realize it was him
before but you didn't realize it was him
he<00:14:25.160> said<00:14:25.519> if<00:14:25.680> the<00:14:25.839> only<00:14:26.120> tool<00:14:26.399> you<00:14:26.560> have<00:14:26.680> is<00:14:26.800> a
he said if the only tool you have is a
he said if the only tool you have is a
hammer<00:14:28.199> everything<00:14:28.759> starts<00:14:29.000> to<00:14:29.160> look<00:14:29.360> like<00:14:29.480> a
hammer everything starts to look like a
hammer everything starts to look like a
nail<00:14:31.000> we've<00:14:31.240> been<00:14:31.399> fooled<00:14:31.800> by<00:14:31.920> our
nail we've been fooled by our
nail we've been fooled by our
tool<00:14:33.680> um<00:14:34.079> excuse<00:14:34.440> that<00:14:34.560> expression
tool um excuse that expression
tool um excuse that expression
um<00:14:37.240> we've<00:14:37.399> been<00:14:37.519> fooled<00:14:37.839> by<00:14:37.920> our<00:14:38.040> tool<00:14:38.519> GDP<00:14:39.240> has
um we've been fooled by our tool GDP has
um we've been fooled by our tool GDP has
been<00:14:39.480> our
been our
been our
hammer<00:14:41.240> and<00:14:41.519> our<00:14:41.680> nail<00:14:42.040> has<00:14:42.160> been<00:14:42.279> a<00:14:42.440> 19th<00:14:43.040> and
hammer and our nail has been a 19th and
hammer and our nail has been a 19th and
20th<00:14:43.639> Century<00:14:44.199> industrial<00:14:45.120> era<00:14:45.720> model<00:14:46.079> of
20th Century industrial era model of
20th Century industrial era model of
success<00:14:47.399> and<00:14:47.560> yet
success and yet
success and yet
64%<00:14:49.360> of<00:14:49.480> the<00:14:49.600> world's<00:14:49.959> GDP<00:14:50.440> today<00:14:51.199> is<00:14:51.320> in<00:14:51.560> that
64% of the world's GDP today is in that
64% of the world's GDP today is in that
intangible<00:14:52.399> industry<00:14:52.880> we<00:14:53.000> call<00:14:53.240> service<00:14:54.040> the
intangible industry we call service the
intangible industry we call service the
service<00:14:54.519> industry<00:14:54.920> the<00:14:55.000> industry<00:14:55.399> I'm<00:14:55.560> in<00:14:56.320> and
service industry the industry I'm in and
service industry the industry I'm in and
only<00:14:56.680> 36%<00:14:57.399> is<00:14:57.480> in<00:14:57.600> the<00:14:57.759> tangible<00:14:58.120> industries
only 36% is in the tangible industries
only 36% is in the tangible industries
of<00:14:58.680> manufacturing<00:14:59.240> and<00:14:59.560> agriculture<00:15:00.560> so
of manufacturing and agriculture so
of manufacturing and agriculture so
maybe<00:15:01.040> it's<00:15:01.240> time<00:15:01.399> that<00:15:01.519> we<00:15:01.639> get<00:15:01.720> a<00:15:01.839> bigger
maybe it's time that we get a bigger
maybe it's time that we get a bigger
toolbox<00:15:02.800> right<00:15:03.279> maybe<00:15:03.519> it's<00:15:03.680> time<00:15:03.880> we
toolbox right maybe it's time we
toolbox right maybe it's time we
actually<00:15:04.240> get<00:15:04.360> a<00:15:04.440> toolbox<00:15:04.920> that<00:15:05.320> doesn't<00:15:05.680> just
actually get a toolbox that doesn't just
actually get a toolbox that doesn't just
count<00:15:06.160> what's<00:15:06.399> easily<00:15:06.880> counted<00:15:07.360> the<00:15:07.560> tangible
count what's easily counted the tangible
count what's easily counted the tangible
in<00:15:08.120> life<00:15:08.759> but<00:15:09.000> actually<00:15:09.199> counts<00:15:09.560> what<00:15:09.680> we<00:15:09.800> most
in life but actually counts what we most
in life but actually counts what we most
value<00:15:11.079> uh<00:15:11.279> the<00:15:11.399> things<00:15:11.600> that<00:15:11.720> are<00:15:12.399> intangible
value uh the things that are intangible
value uh the things that are intangible
I<00:15:13.519> guess<00:15:13.639> I'm<00:15:13.759> sort<00:15:13.920> of<00:15:14.040> a<00:15:14.199> curious<00:15:14.639> CEO<00:15:15.639> I<00:15:15.759> was
I guess I'm sort of a curious CEO I was
I guess I'm sort of a curious CEO I was
also<00:15:16.079> a<00:15:16.240> curious<00:15:16.639> economics<00:15:17.079> major<00:15:17.399> as<00:15:17.480> an
also a curious economics major as an
also a curious economics major as an
undergrad<00:15:18.320> and<00:15:18.399> I<00:15:18.480> learned<00:15:18.759> that<00:15:19.079> economists
undergrad and I learned that economists
undergrad and I learned that economists
measure<00:15:20.519> everything<00:15:21.199> in<00:15:21.519> tangible<00:15:21.959> units<00:15:22.279> of
measure everything in tangible units of
measure everything in tangible units of
production<00:15:23.440> and<00:15:23.920> consumption<00:15:24.920> as<00:15:25.040> if<00:15:25.279> each<00:15:25.440> of
production and consumption as if each of
production and consumption as if each of
those<00:15:25.800> tangible<00:15:26.240> units<00:15:26.519> is<00:15:26.839> exactly<00:15:27.360> the<00:15:27.600> same
those tangible units is exactly the same
those tangible units is exactly the same
they<00:15:28.920> aren't<00:15:29.240> the<00:15:29.560> same<00:15:30.560> in<00:15:30.720> fact<00:15:30.920> as<00:15:31.040> Leaders
they aren't the same in fact as Leaders
they aren't the same in fact as Leaders
what<00:15:31.519> we<00:15:31.600> need<00:15:31.759> to<00:15:31.920> learn<00:15:32.639> is<00:15:32.880> that<00:15:33.560> we<00:15:33.680> can
what we need to learn is that we can
what we need to learn is that we can
actually<00:15:34.160> influence<00:15:34.759> the<00:15:34.959> quality<00:15:35.399> of<00:15:35.560> that
actually influence the quality of that
actually influence the quality of that
unit<00:15:35.959> of<00:15:36.160> production<00:15:37.120> by<00:15:37.319> actually<00:15:37.519> creating
unit of production by actually creating
unit of production by actually creating
the<00:15:38.240> conditions<00:15:38.880> for<00:15:39.079> our<00:15:39.240> employees<00:15:39.720> to<00:15:39.839> live
the conditions for our employees to live
the conditions for our employees to live
their<00:15:40.279> calling<00:15:41.279> and<00:15:41.440> in<00:15:41.560> fact<00:15:41.759> in<00:15:41.920> Vivian's
their calling and in fact in Vivian's
their calling and in fact in Vivian's
case<00:15:43.560> her<00:15:43.920> unit<00:15:44.199> of<00:15:44.360> production<00:15:45.000> isn't<00:15:45.279> the
case her unit of production isn't the
case her unit of production isn't the
tangible<00:15:45.959> hour<00:15:46.279> she<00:15:46.480> works<00:15:47.440> it's<00:15:47.680> the
tangible hour she works it's the
tangible hour she works it's the
intangible<00:15:48.560> difference<00:15:48.920> she<00:15:49.160> makes<00:15:49.680> during
intangible difference she makes during
intangible difference she makes during
that<00:15:50.079> one<00:15:50.319> hour<00:15:50.600> of<00:15:50.759> work<00:15:51.600> this<00:15:51.720> is<00:15:51.959> Dave
that one hour of work this is Dave
that one hour of work this is Dave
arringdale<00:15:52.800> who's<00:15:53.040> actually<00:15:53.240> been<00:15:53.399> a
arringdale who's actually been a
arringdale who's actually been a
longtime<00:15:54.079> guest<00:15:54.519> at<00:15:54.680> Vivian's<00:15:55.120> Motel<00:15:55.440> he
longtime guest at Vivian's Motel he
longtime guest at Vivian's Motel he
stayed<00:15:55.800> there<00:15:55.920> a<00:15:56.120> hundred<00:15:56.560> times<00:15:57.319> in<00:15:57.440> the<00:15:57.680> last
stayed there a hundred times in the last
stayed there a hundred times in the last
20<00:15:58.360> years<00:15:58.600> years<00:15:59.360> and<00:15:59.480> he's<00:15:59.720> loyal<00:16:00.040> to<00:16:00.160> the
20 years years and he's loyal to the
20 years years and he's loyal to the
property<00:16:01.000> because<00:16:01.160> of<00:16:01.279> the<00:16:01.480> relationship
property because of the relationship
property because of the relationship
that<00:16:02.680> Vivian<00:16:03.000> and<00:16:03.120> her<00:16:03.240> fellow<00:16:03.519> employees
that Vivian and her fellow employees
that Vivian and her fellow employees
have<00:16:04.120> created<00:16:04.519> with<00:16:04.639> him<00:16:05.079> they've<00:16:05.279> created<00:16:05.560> a
have created with him they've created a
have created with him they've created a
habitat<00:16:06.399> of<00:16:06.680> happiness<00:16:07.319> for<00:16:07.600> Dave<00:16:08.399> and<00:16:08.519> he
habitat of happiness for Dave and he
habitat of happiness for Dave and he
tells<00:16:09.000> me<00:16:09.680> that<00:16:09.839> he<00:16:09.959> can<00:16:10.199> always<00:16:10.639> count<00:16:10.920> on
tells me that he can always count on
tells me that he can always count on
viven<00:16:11.920> and<00:16:12.040> his<00:16:12.279> staff<00:16:12.639> and<00:16:12.759> the<00:16:12.920> staff<00:16:13.279> there
viven and his staff and the staff there
viven and his staff and the staff there
to<00:16:13.839> make<00:16:14.000> him<00:16:14.160> feel<00:16:14.759> at
to make him feel at
to make him feel at
home<00:16:16.480> why<00:16:16.759> is<00:16:16.880> it<00:16:17.560> that<00:16:17.880> Business<00:16:18.240> Leaders<00:16:19.040> and
home why is it that Business Leaders and
home why is it that Business Leaders and
investors<00:16:20.319> quite<00:16:20.639> often<00:16:21.279> don't<00:16:21.519> see<00:16:22.000> the
investors quite often don't see the
investors quite often don't see the
connection<00:16:23.360> between<00:16:24.040> creating<00:16:24.560> the
connection between creating the
connection between creating the
intangible<00:16:25.440> of<00:16:25.639> employee<00:16:26.600> happiness<00:16:27.600> with
intangible of employee happiness with
intangible of employee happiness with
creating<00:16:28.600> the<00:16:28.800> tangible<00:16:29.639> of<00:16:30.240> financial
creating the tangible of financial
creating the tangible of financial
profits<00:16:31.040> in<00:16:31.160> their<00:16:31.480> business<00:16:32.480> we<00:16:32.600> don't<00:16:32.759> have
profits in their business we don't have
profits in their business we don't have
to<00:16:33.040> choose<00:16:33.399> between<00:16:34.399> inspired<00:16:35.279> employees<00:16:36.279> and
to choose between inspired employees and
to choose between inspired employees and
sizable<00:16:37.319> profits<00:16:37.839> we<00:16:37.920> can<00:16:38.079> have<00:16:38.319> both<00:16:39.120> and<00:16:39.279> in
sizable profits we can have both and in
sizable profits we can have both and in
fact<00:16:39.680> inspired<00:16:40.160> employees<00:16:40.759> quite<00:16:41.000> often<00:16:41.279> help
fact inspired employees quite often help
fact inspired employees quite often help
make<00:16:42.480> sizable<00:16:43.079> profits<00:16:44.319> right<00:16:45.319> so<00:16:45.759> what<00:16:45.880> the
make sizable profits right so what the
make sizable profits right so what the
world<00:16:46.240> needs<00:16:46.600> now<00:16:47.240> in<00:16:47.440> my<00:16:47.920> opinion<00:16:48.920> is
world needs now in my opinion is
world needs now in my opinion is
Business<00:16:50.079> Leaders<00:16:50.399> and<00:16:50.560> political<00:16:50.880> leaders
Business Leaders and political leaders
Business Leaders and political leaders
who<00:16:51.600> know<00:16:51.839> what<00:16:51.959> to
who know what to
who know what to
count<00:16:53.920> we<00:16:54.160> count<00:16:54.920> numbers<00:16:55.920> we<00:16:56.199> count<00:16:56.519> on
count we count numbers we count on
count we count numbers we count on
people<00:16:58.040> what<00:16:58.199> really<00:16:58.720> counts<00:16:59.560> is<00:16:59.759> when<00:16:59.920> we
people what really counts is when we
people what really counts is when we
actually<00:17:00.360> use<00:17:00.560> our<00:17:00.759> numbers<00:17:01.480> to<00:17:01.680> truly<00:17:02.040> take
actually use our numbers to truly take
actually use our numbers to truly take
into<00:17:02.680> account<00:17:03.360> our<00:17:03.799> people<00:17:04.799> I<00:17:04.919> learned<00:17:05.240> that
into account our people I learned that
into account our people I learned that
from<00:17:05.640> a<00:17:05.760> maid<00:17:05.959> in<00:17:06.079> a<00:17:06.199> motel<00:17:07.199> and<00:17:07.360> a<00:17:07.520> king<00:17:07.720> of<00:17:07.839> a
from a maid in a motel and a king of a
from a maid in a motel and a king of a
country<00:17:09.480> what<00:17:09.720> can<00:17:10.079> you<00:17:11.000> start<00:17:11.439> counting
country what can you start counting
country what can you start counting
today<00:17:13.559> what<00:17:13.799> one<00:17:14.039> thing<00:17:14.280> can<00:17:14.480> you<00:17:14.600> start
today what one thing can you start
today what one thing can you start
counting<00:17:15.240> today<00:17:16.079> that<00:17:16.360> actually<00:17:17.120> would<00:17:17.280> be
counting today that actually would be
counting today that actually would be
meaningful<00:17:18.000> in<00:17:18.199> your<00:17:18.520> life<00:17:18.839> whether<00:17:19.039> it's
meaningful in your life whether it's
meaningful in your life whether it's
your<00:17:19.319> work<00:17:19.600> life<00:17:19.839> or<00:17:20.000> your<00:17:20.160> business<00:17:20.799> life
your work life or your business life
your work life or your business life
thank<00:17:21.959> you<00:17:22.120> very
much
Joie de Vivre Hospitality, Happiness, hotel
