Do the green thing - Andy Hobsbawm
[Music]
[Music]
great<00:00:16.039> creativity<00:00:16.960> in<00:00:17.160> times<00:00:17.400> of<00:00:17.680> need<00:00:18.680> we
great creativity in times of need we
great creativity in times of need we
need<00:00:19.240> great<00:00:19.480> creativity
need great creativity
need great creativity
discuss<00:00:21.920> great<00:00:22.160> creativity<00:00:22.720> is
discuss great creativity is
discuss great creativity is
astonishingly<00:00:24.119> absurdly<00:00:25.080> rationally
astonishingly absurdly rationally
astonishingly absurdly rationally
irrationally<00:00:27.160> powerful<00:00:28.160> great<00:00:28.400> creativity
irrationally powerful great creativity
irrationally powerful great creativity
can<00:00:29.359> spread<00:00:29.679> Toler
can spread Toler
can spread Toler
Champion<00:00:31.399> Freedom<00:00:32.399> make<00:00:32.680> education<00:00:33.480> seem
Champion Freedom make education seem
Champion Freedom make education seem
like<00:00:33.879> a<00:00:34.000> bright
like a bright
like a bright
idea<00:00:36.520> great<00:00:36.760> creativity<00:00:37.280> can<00:00:37.440> turn<00:00:37.600> a
idea great creativity can turn a
idea great creativity can turn a
spotlight<00:00:38.320> on<00:00:38.920> deprivation<00:00:39.920> or<00:00:40.160> show<00:00:40.399> that
spotlight on deprivation or show that
spotlight on deprivation or show that
deprivation<00:00:41.200> ain't<00:00:41.520> necessarily
deprivation ain't necessarily
deprivation ain't necessarily
so<00:00:43.760> great<00:00:44.000> creativity<00:00:44.559> can<00:00:44.680> make<00:00:44.960> politicians
so great creativity can make politicians
so great creativity can make politicians
electable<00:00:46.559> or<00:00:46.879> parties
electable or parties
electable or parties
unelectable<00:00:49.600> it<00:00:49.719> can<00:00:49.879> make<00:00:50.079> war<00:00:50.480> seem<00:00:50.760> like
unelectable it can make war seem like
unelectable it can make war seem like
tragedy<00:00:52.079> or
tragedy or
tragedy or
fast<00:00:54.079> creativity<00:00:54.680> is<00:00:54.800> the<00:00:54.920> meme<00:00:55.280> maker<00:00:55.840> that
fast creativity is the meme maker that
fast creativity is the meme maker that
puts<00:00:56.199> slogans<00:00:56.680> on<00:00:56.800> our<00:00:56.960> t-shirts<00:00:57.879> and<00:00:58.079> phrases
puts slogans on our t-shirts and phrases
puts slogans on our t-shirts and phrases
on<00:00:58.760> our<00:00:58.960> lips<00:01:00.280> it's<00:01:00.480> the<00:01:00.719> Pathfinder<00:01:01.359> that
on our lips it's the Pathfinder that
on our lips it's the Pathfinder that
shows<00:01:01.760> us<00:01:01.879> a<00:01:02.079> simple<00:01:02.440> Road<00:01:02.760> through<00:01:02.920> an
shows us a simple Road through an
shows us a simple Road through an
impenetrable<00:01:03.800> moral
impenetrable moral
impenetrable moral
maze<00:01:05.680> science<00:01:06.040> is<00:01:06.240> clever<00:01:07.200> but<00:01:07.360> great
maze science is clever but great
maze science is clever but great
creativity<00:01:08.600> is<00:01:08.799> something<00:01:09.200> less<00:01:09.439> knowable
creativity is something less knowable
creativity is something less knowable
more<00:01:10.520> magical<00:01:11.520> and<00:01:11.680> now<00:01:11.840> we<00:01:12.000> need<00:01:12.320> that<00:01:12.520> magic
more magical and now we need that magic
more magical and now we need that magic
this<00:01:13.000> is<00:01:13.119> a<00:01:13.360> time<00:01:13.600> of<00:01:13.799> need<00:01:14.520> our<00:01:14.759> climate<00:01:15.080> is
this is a time of need our climate is
this is a time of need our climate is
changing<00:01:15.600> quickly<00:01:16.119> too<00:01:16.600> quickly<00:01:17.600> and<00:01:17.759> great
changing quickly too quickly and great
changing quickly too quickly and great
creativity<00:01:18.520> is<00:01:18.640> needed<00:01:18.960> to<00:01:19.080> do<00:01:19.280> what<00:01:19.400> it<00:01:19.520> does
creativity is needed to do what it does
creativity is needed to do what it does
so<00:01:20.040> well<00:01:20.400> to<00:01:20.600> provoke<00:01:21.000> us<00:01:21.159> to<00:01:21.400> think
so well to provoke us to think
so well to provoke us to think
differently<00:01:22.119> with<00:01:22.320> dramatic<00:01:22.880> creative
differently with dramatic creative
differently with dramatic creative
statements<00:01:24.360> to<00:01:24.560> tempt<00:01:24.920> us<00:01:25.119> to<00:01:25.360> act
statements to tempt us to act
statements to tempt us to act
differently<00:01:26.400> with<00:01:26.640> delightful<00:01:27.240> creative
differently with delightful creative
differently with delightful creative
scraps<00:01:29.000> here<00:01:29.200> is<00:01:29.479> one<00:01:29.920> such<00:01:30.119> scrap<00:01:30.560> from<00:01:30.680> an
scraps here is one such scrap from an
scraps here is one such scrap from an
initiative<00:01:31.240> I'm<00:01:31.400> involved<00:01:31.720> in<00:01:31.920> using
initiative I'm involved in using
initiative I'm involved in using
creativity<00:01:33.280> to<00:01:33.520> inspire<00:01:33.960> people<00:01:34.159> to<00:01:34.280> be
creativity to inspire people to be
creativity to inspire people to be
greener<00:01:35.399> you<00:01:35.560> know<00:01:36.159> rather<00:01:36.399> than<00:01:36.560> drive<00:01:36.920> today
greener you know rather than drive today
greener you know rather than drive today
I'm<00:01:37.960> going<00:01:38.079> to<00:01:38.280> walk<00:01:39.240> and<00:01:39.479> so<00:01:39.759> he<00:01:40.000> walked<00:01:40.640> and
I'm going to walk and so he walked and
I'm going to walk and so he walked and
as<00:01:41.200> he<00:01:41.399> walked<00:01:41.799> he<00:01:41.960> saw<00:01:42.439> things<00:01:43.000> strange<00:01:43.399> and
as he walked he saw things strange and
as he walked he saw things strange and
wonderful<00:01:44.280> things<00:01:44.759> he<00:01:44.840> would<00:01:45.040> not<00:01:45.240> otherwise
wonderful things he would not otherwise
wonderful things he would not otherwise
have<00:01:45.920> seen<00:01:46.680> a<00:01:46.840> deer<00:01:47.240> with<00:01:47.520> an<00:01:47.680> itchy<00:01:48.000> leg<00:01:48.560> a
have seen a deer with an itchy leg a
have seen a deer with an itchy leg a
flying<00:01:49.439> motorcycle<00:01:50.439> a<00:01:50.680> father<00:01:50.960> and<00:01:51.200> daughter
flying motorcycle a father and daughter
flying motorcycle a father and daughter
separated<00:01:52.200> from<00:01:52.360> a<00:01:52.560> bicycle<00:01:53.119> by<00:01:53.240> a<00:01:53.399> mysterious
separated from a bicycle by a mysterious
separated from a bicycle by a mysterious
wall<00:01:55.240> and<00:01:55.360> then<00:01:55.479> he<00:01:55.799> stopped<00:01:56.799> walking<00:01:57.159> in
wall and then he stopped walking in
wall and then he stopped walking in
front<00:01:57.520> of<00:01:57.680> him<00:01:58.200> was<00:01:58.560> her<00:01:59.560> the<00:01:59.960> woman<00:02:00.200> who<00:02:00.360> has<00:02:00.479> a
front of him was her the woman who has a
front of him was her the woman who has a
child<00:02:01.039> had<00:02:01.240> skipped<00:02:01.600> with<00:02:01.719> him<00:02:01.920> through
child had skipped with him through
child had skipped with him through
fields<00:02:02.680> and<00:02:02.880> broken<00:02:03.280> his<00:02:03.479> heart<00:02:04.360> sure<00:02:04.799> she<00:02:04.960> had
fields and broken his heart sure she had
fields and broken his heart sure she had
aged<00:02:05.360> a<00:02:05.520> little<00:02:06.200> in<00:02:06.360> fact<00:02:06.520> she'd<00:02:06.680> aged<00:02:06.960> a<00:02:07.039> lot
aged a little in fact she'd aged a lot
aged a little in fact she'd aged a lot
but<00:02:07.479> he<00:02:07.600> felt<00:02:07.880> all<00:02:08.080> his<00:02:08.319> old<00:02:08.800> passion<00:02:09.080> for<00:02:09.239> her
but he felt all his old passion for her
but he felt all his old passion for her
return<00:02:10.399> Ford<00:02:11.000> he<00:02:11.160> called<00:02:11.640> softly<00:02:12.640> that<00:02:12.760> was
return Ford he called softly that was
return Ford he called softly that was
her<00:02:13.120> name<00:02:13.640> don't<00:02:13.840> say<00:02:14.080> another<00:02:14.480> word<00:02:14.840> Gusty
her name don't say another word Gusty
her name don't say another word Gusty
she<00:02:15.480> said<00:02:15.800> for<00:02:16.000> that<00:02:16.120> was<00:02:16.360> his<00:02:16.599> name<00:02:17.239> I<00:02:17.319> know<00:02:17.519> a
she said for that was his name I know a
she said for that was his name I know a
tent<00:02:18.000> next<00:02:18.200> to<00:02:18.319> a<00:02:18.519> caravan<00:02:19.080> exactly<00:02:19.519> 300<00:02:20.080> yd
tent next to a caravan exactly 300 yd
tent next to a caravan exactly 300 yd
from<00:02:20.680> here<00:02:21.680> let's<00:02:21.959> go<00:02:22.239> there<00:02:22.720> and<00:02:22.920> make<00:02:23.200> love
from here let's go there and make love
from here let's go there and make love
in<00:02:24.080> a<00:02:24.319> tent<00:02:25.040> Ford<00:02:25.519> undressed<00:02:26.519> she<00:02:26.680> spread<00:02:27.160> one
in a tent Ford undressed she spread one
in a tent Ford undressed she spread one
leg<00:02:28.000> and<00:02:28.160> then<00:02:28.360> the<00:02:28.560> other<00:02:29.319> Gusty<00:02:29.879> Ed<00:02:30.160> her
leg and then the other Gusty Ed her
leg and then the other Gusty Ed her
boldly<00:02:30.800> and<00:02:30.959> made<00:02:31.280> love<00:02:31.519> to<00:02:31.680> her<00:02:31.959> rhythmically
boldly and made love to her rhythmically
boldly and made love to her rhythmically
while<00:02:33.080> she<00:02:33.239> filmed<00:02:33.599> him<00:02:33.800> because<00:02:34.040> she<00:02:34.200> was<00:02:34.319> a
while she filmed him because she was a
while she filmed him because she was a
keen<00:02:34.680> amateur<00:02:35.400> pornographer<00:02:36.400> the<00:02:36.560> Earth
keen amateur pornographer the Earth
keen amateur pornographer the Earth
moved<00:02:37.440> for<00:02:37.680> both<00:02:37.959> of<00:02:38.120> them<00:02:38.560> and<00:02:38.680> they<00:02:38.840> live
moved for both of them and they live
moved for both of them and they live
together<00:02:39.760> happily<00:02:40.400> ever<00:02:40.800> after<00:02:41.480> and<00:02:41.640> all
together happily ever after and all
together happily ever after and all
because<00:02:42.879> he<00:02:43.080> decided<00:02:43.440> to<00:02:43.640> walk<00:02:43.920> that
because he decided to walk that
because he decided to walk that
[Music]
day<00:02:57.360> we've<00:02:57.599> got<00:02:57.760> the<00:02:57.920> science<00:02:58.440> we've<00:02:58.640> had<00:02:58.760> the
day we've got the science we've had the
day we've got the science we've had the
debate<00:02:59.840> the<00:02:59.920> moral<00:03:00.239> imperative<00:03:00.800> is<00:03:00.920> on<00:03:01.080> the
debate the moral imperative is on the
debate the moral imperative is on the
table<00:03:02.080> great<00:03:02.400> creativity<00:03:02.959> is<00:03:03.120> needed<00:03:03.480> to<00:03:03.720> take
table great creativity is needed to take
table great creativity is needed to take
it<00:03:04.040> all<00:03:04.799> make<00:03:05.000> it<00:03:05.239> simple<00:03:05.680> and<00:03:05.879> sharp<00:03:06.360> to<00:03:06.519> make
it all make it simple and sharp to make
it all make it simple and sharp to make
it<00:03:06.879> connect<00:03:07.599> to<00:03:07.840> make<00:03:08.000> it<00:03:08.159> make<00:03:08.519> people<00:03:08.799> want
it connect to make it make people want
it connect to make it make people want
to<00:03:09.280> act<00:03:10.000> so<00:03:10.200> this<00:03:10.319> is<00:03:10.440> a<00:03:10.640> call<00:03:11.120> a<00:03:11.280> plea<00:03:11.680> to<00:03:11.879> the
to act so this is a call a plea to the
to act so this is a call a plea to the
incredibly<00:03:12.680> talented<00:03:13.319> uh<00:03:13.440> Ted<00:03:13.760> Community
incredibly talented uh Ted Community
incredibly talented uh Ted Community
let's<00:03:14.799> get<00:03:15.000> creative<00:03:15.400> against<00:03:15.680> climate
let's get creative against climate
let's get creative against climate
change<00:03:16.360> and<00:03:16.519> let's<00:03:16.680> do<00:03:16.799> it<00:03:16.959> soon<00:03:17.519> thank
change and let's do it soon thank
change and let's do it soon thank
[Applause]
you<00:03:29.360> what<00:03:29.480> does<00:03:29.599> a<00:03:29.840> machine<00:03:30.400> know<00:03:30.680> about
you what does a machine know about
you what does a machine know about
itself<00:03:32.599> can<00:03:32.760> it<00:03:32.879> know<00:03:33.080> when<00:03:33.200> it<00:03:33.319> needs<00:03:33.519> to<00:03:33.640> be
itself can it know when it needs to be
itself can it know when it needs to be
repaired<00:03:34.879> and<00:03:35.040> when<00:03:35.159> it
repaired and when it
repaired and when it
doesn't<00:03:36.840> in<00:03:37.000> Industries<00:03:37.519> like<00:03:37.760> manufacturing
doesn't in Industries like manufacturing
doesn't in Industries like manufacturing
and<00:03:38.560> energy<00:03:39.280> they're<00:03:39.480> using<00:03:39.799> Predictive
and energy they're using Predictive
and energy they're using Predictive
Analytics<00:03:40.879> to<00:03:41.080> detect<00:03:41.439> signs<00:03:41.680> of<00:03:41.920> trouble
Analytics to detect signs of trouble
Analytics to detect signs of trouble
helping<00:03:43.280> some<00:03:43.519> companies<00:03:44.040> save<00:03:44.319> Millions<00:03:44.680> on
helping some companies save Millions on
helping some companies save Millions on
maintenance<00:03:45.879> because<00:03:46.200> machines<00:03:46.599> seek<00:03:46.879> help
maintenance because machines seek help
maintenance because machines seek help
before<00:03:47.560> they're<00:03:47.720> broken<00:03:48.680> and<00:03:48.840> don't<00:03:49.319> when
before they're broken and don't when
before they're broken and don't when
they're<00:03:49.640> not<00:03:50.480> that's<00:03:50.640> what<00:03:50.799> I'm<00:03:50.920> working<00:03:51.200> on
they're not that's what I'm working on
they're not that's what I'm working on
I'm<00:03:51.879> an<00:03:52.040> IBM<00:03:52.760> let's<00:03:52.920> build<00:03:53.159> a<00:03:53.280> smarter<00:03:53.760> planet
green go green, environment, climate, change, climate, global, warming, andy, hobsbawm, green, thing, TEDEducation, TED-Ed, TED, Ed