[Music]
[Music]
[Music]
[Applause]
Mark<00:00:15.759> Zuckerberg<00:00:16.400> a<00:00:16.520> journalist<00:00:16.920> was<00:00:17.119> asking
Mark Zuckerberg a journalist was asking
Mark Zuckerberg a journalist was asking
him<00:00:17.520> a<00:00:17.720> question<00:00:18.000> about<00:00:18.199> the
him a question about the
him a question about the
newsfeed<00:00:20.560> and<00:00:21.039> the<00:00:21.119> journalist<00:00:21.560> was<00:00:21.720> asking
newsfeed and the journalist was asking
newsfeed and the journalist was asking
him<00:00:22.080> you<00:00:22.160> know<00:00:22.400> why<00:00:22.519> is<00:00:22.640> this<00:00:22.840> so
him you know why is this so
him you know why is this so
important<00:00:24.920> and<00:00:25.080> Zuckerberg<00:00:25.720> said<00:00:26.640> a<00:00:26.800> squirrel
important and Zuckerberg said a squirrel
important and Zuckerberg said a squirrel
dying<00:00:27.640> in<00:00:27.800> your<00:00:27.960> front<00:00:28.320> yard<00:00:29.320> may<00:00:29.480> be<00:00:29.599> more
dying in your front yard may be more
dying in your front yard may be more
relevant<00:00:30.439> to<00:00:30.599> your<00:00:30.840> interest<00:00:31.359> right<00:00:31.560> now<00:00:32.279> than
relevant to your interest right now than
relevant to your interest right now than
people<00:00:32.800> dying<00:00:33.480> in
people dying in
people dying in
Africa<00:00:35.320> and<00:00:35.680> I<00:00:35.800> want<00:00:35.879> to<00:00:36.079> talk<00:00:36.239> about<00:00:36.440> what<00:00:36.559> a
Africa and I want to talk about what a
Africa and I want to talk about what a
web<00:00:37.079> based<00:00:37.320> on<00:00:37.559> that<00:00:37.719> idea<00:00:38.040> of<00:00:38.200> relevance
web based on that idea of relevance
web based on that idea of relevance
might<00:00:39.160> look
might look
might look
like<00:00:41.160> so<00:00:41.440> when<00:00:41.559> I<00:00:41.680> was<00:00:41.840> growing<00:00:42.120> up<00:00:42.360> in<00:00:42.520> a<00:00:42.760> in<00:00:42.879> a
like so when I was growing up in a in a
like so when I was growing up in a in a
really<00:00:43.280> rural<00:00:43.719> area<00:00:43.960> in<00:00:44.120> Maine<00:00:45.039> you<00:00:45.160> know<00:00:45.280> the
really rural area in Maine you know the
really rural area in Maine you know the
internet<00:00:45.760> me<00:00:46.039> something<00:00:46.320> very<00:00:46.520> different<00:00:46.800> to
internet me something very different to
internet me something very different to
me<00:00:47.199> it<00:00:47.440> it<00:00:47.559> meant<00:00:48.239> uh<00:00:48.360> a<00:00:48.480> connection<00:00:48.879> to<00:00:49.079> the
me it it meant uh a connection to the
me it it meant uh a connection to the
world<00:00:49.719> it<00:00:49.840> meant<00:00:50.120> something<00:00:50.399> that<00:00:50.480> would
world it meant something that would
world it meant something that would
connect<00:00:50.920> us<00:00:51.120> all<00:00:51.760> together<00:00:52.760> and<00:00:53.280> I<00:00:53.359> was<00:00:53.520> sure
connect us all together and I was sure
connect us all together and I was sure
that<00:00:54.079> it<00:00:54.160> was<00:00:54.280> going<00:00:54.359> to<00:00:54.440> be<00:00:54.719> great<00:00:55.000> for
that it was going to be great for
that it was going to be great for
democracy<00:00:56.039> and<00:00:56.199> for<00:00:56.359> our
democracy and for our
democracy and for our
society<00:00:58.480> but<00:00:58.840> there's<00:00:59.120> this<00:00:59.280> kind<00:00:59.399> of<00:00:59.559> shift
society but there's this kind of shift
society but there's this kind of shift
in<00:01:00.680> how<00:01:00.920> information<00:01:01.359> is<00:01:01.519> Flowing<00:01:02.280> online<00:01:03.280> and
in how information is Flowing online and
in how information is Flowing online and
it's
it's
it's
invisible<00:01:05.439> and<00:01:05.560> if<00:01:05.640> we<00:01:05.799> don't<00:01:06.000> pay<00:01:06.200> attention
invisible and if we don't pay attention
invisible and if we don't pay attention
to<00:01:07.040> it<00:01:08.040> it<00:01:08.159> could<00:01:08.280> be<00:01:08.400> a<00:01:08.520> real
to it it could be a real
to it it could be a real
problem<00:01:10.799> so<00:01:11.000> I<00:01:11.119> first<00:01:11.360> noticed<00:01:11.759> this<00:01:12.159> uh<00:01:12.280> in<00:01:12.360> a
problem so I first noticed this uh in a
problem so I first noticed this uh in a
place<00:01:12.840> I<00:01:12.960> spend<00:01:13.240> a<00:01:13.320> lot<00:01:13.439> of<00:01:13.600> time<00:01:14.040> my<00:01:14.479> Facebook
place I spend a lot of time my Facebook
place I spend a lot of time my Facebook
page<00:01:16.040> I'm<00:01:16.240> Progressive<00:01:16.799> politically<00:01:17.360> big
page I'm Progressive politically big
page I'm Progressive politically big
surprise<00:01:18.240> but<00:01:18.479> I've<00:01:18.720> always<00:01:19.320> uh<00:01:19.640> you<00:01:19.720> know
surprise but I've always uh you know
surprise but I've always uh you know
gone<00:01:20.040> out<00:01:20.159> of<00:01:20.280> my<00:01:20.400> way<00:01:20.479> to<00:01:20.600> meet<00:01:20.840> conservatives
gone out of my way to meet conservatives
gone out of my way to meet conservatives
I<00:01:21.560> like<00:01:21.720> hearing<00:01:22.000> what<00:01:22.119> they're<00:01:22.320> thinking
I like hearing what they're thinking
I like hearing what they're thinking
about<00:01:23.119> I<00:01:23.240> like<00:01:23.640> seeing<00:01:24.040> what<00:01:24.159> they<00:01:24.280> link<00:01:24.560> to<00:01:24.960> I
about I like seeing what they link to I
about I like seeing what they link to I
like<00:01:25.240> learning<00:01:25.560> a<00:01:25.680> thing<00:01:25.799> or<00:01:25.960> two<00:01:26.880> and<00:01:26.960> so<00:01:27.119> I
like learning a thing or two and so I
like learning a thing or two and so I
was<00:01:27.360> kind<00:01:27.479> of<00:01:27.640> surprised<00:01:28.520> when<00:01:28.600> I<00:01:28.720> noticed<00:01:29.040> one
was kind of surprised when I noticed one
was kind of surprised when I noticed one
day<00:01:29.320> that<00:01:29.439> the<00:01:29.560> conserv<00:01:30.040> atives<00:01:30.280> had
day that the conserv atives had
day that the conserv atives had
disappeared<00:01:31.200> from<00:01:31.439> my<00:01:31.640> Facebook
disappeared from my Facebook
disappeared from my Facebook
feed<00:01:33.920> and<00:01:34.600> uh<00:01:34.720> what<00:01:34.840> it<00:01:34.960> turned<00:01:35.200> out<00:01:35.399> was<00:01:35.600> going
feed and uh what it turned out was going
feed and uh what it turned out was going
on<00:01:36.119> was<00:01:36.240> that<00:01:36.399> Facebook<00:01:36.799> was<00:01:36.920> looking<00:01:37.200> at
on was that Facebook was looking at
on was that Facebook was looking at
which<00:01:37.560> links<00:01:37.880> I<00:01:38.000> clicked<00:01:38.640> on<00:01:39.640> and<00:01:39.759> it<00:01:39.880> was
which links I clicked on and it was
which links I clicked on and it was
noticing<00:01:40.759> that<00:01:41.040> actually<00:01:41.399> I<00:01:41.479> was<00:01:41.680> clicking
noticing that actually I was clicking
noticing that actually I was clicking
more<00:01:42.320> on<00:01:42.520> my<00:01:42.640> liberal<00:01:43.000> friends<00:01:43.360> links<00:01:44.040> than<00:01:44.159> on
more on my liberal friends links than on
more on my liberal friends links than on
my<00:01:44.439> conservative<00:01:44.960> friends<00:01:45.479> links<00:01:46.479> and
my conservative friends links and
my conservative friends links and
without<00:01:46.920> consulting<00:01:47.399> me<00:01:47.600> about<00:01:47.799> it<00:01:48.560> it<00:01:48.680> had
without consulting me about it it had
without consulting me about it it had
edited<00:01:49.280> them
edited them
edited them
out<00:01:51.399> they
disappeared<00:01:55.000> so<00:01:55.240> Facebook<00:01:55.719> isn't<00:01:56.000> the<00:01:56.159> only
disappeared so Facebook isn't the only
disappeared so Facebook isn't the only
place<00:01:56.680> that's<00:01:56.880> doing<00:01:57.119> this<00:01:57.280> kind<00:01:57.399> of
place that's doing this kind of
place that's doing this kind of
invisible<00:01:58.560> algorithmic<00:01:59.200> editing<00:01:59.479> of<00:01:59.600> the
invisible algorithmic editing of the
invisible algorithmic editing of the
web<00:02:01.399> Google's<00:02:01.799> doing<00:02:02.000> it
web Google's doing it
web Google's doing it
too<00:02:04.200> if<00:02:04.399> I<00:02:04.560> search<00:02:04.880> for<00:02:05.079> something<00:02:05.479> and<00:02:05.600> you
too if I search for something and you
too if I search for something and you
search<00:02:06.039> for<00:02:06.200> something<00:02:06.560> even<00:02:06.840> right<00:02:06.960> now<00:02:07.159> at
search for something even right now at
search for something even right now at
the<00:02:07.439> very<00:02:07.680> same<00:02:08.119> time<00:02:08.800> we<00:02:08.959> may<00:02:09.160> get<00:02:09.560> very
the very same time we may get very
the very same time we may get very
different<00:02:10.319> search<00:02:11.080> results<00:02:12.080> even<00:02:12.280> if<00:02:12.400> you're
different search results even if you're
different search results even if you're
logged<00:02:12.879> out<00:02:13.120> one<00:02:13.280> engineer<00:02:13.720> told<00:02:14.120> me<00:02:15.120> there
logged out one engineer told me there
logged out one engineer told me there
are<00:02:15.480> 57<00:02:16.480> signals<00:02:17.480> that<00:02:17.640> Google<00:02:17.920> looks<00:02:18.480> at
are 57 signals that Google looks at
are 57 signals that Google looks at
everything<00:02:20.000> from<00:02:20.440> what<00:02:20.560> kind<00:02:20.680> of<00:02:20.840> computer
everything from what kind of computer
everything from what kind of computer
you're<00:02:21.400> on<00:02:22.280> to<00:02:22.599> what<00:02:22.720> kind<00:02:22.840> of<00:02:23.000> browser<00:02:23.319> you're
you're on to what kind of browser you're
you're on to what kind of browser you're
using<00:02:24.720> to<00:02:25.319> where<00:02:25.480> you're<00:02:25.720> located<00:02:26.640> that<00:02:26.760> it
using to where you're located that it
using to where you're located that it
uses<00:02:27.239> to<00:02:27.519> personally<00:02:28.080> tailor<00:02:28.800> your<00:02:29.080> query
uses to personally tailor your query
uses to personally tailor your query
results
results
results
think<00:02:30.640> about<00:02:30.800> it<00:02:30.920> for<00:02:31.040> a<00:02:31.200> second<00:02:31.959> there<00:02:32.200> is<00:02:32.440> no
think about it for a second there is no
think about it for a second there is no
standard<00:02:33.560> Google<00:02:34.480> anymore<00:02:35.480> and<00:02:35.560> you<00:02:35.680> know<00:02:35.840> the
standard Google anymore and you know the
standard Google anymore and you know the
funny<00:02:36.200> thing<00:02:36.360> about<00:02:36.599> this<00:02:36.800> is<00:02:37.000> that<00:02:37.200> it's<00:02:37.560> hard
funny thing about this is that it's hard
funny thing about this is that it's hard
to<00:02:37.959> see<00:02:38.120> you<00:02:38.280> can't<00:02:38.560> see<00:02:38.920> how<00:02:39.159> different<00:02:39.519> your
to see you can't see how different your
to see you can't see how different your
search<00:02:40.040> results<00:02:40.400> are<00:02:40.920> from<00:02:41.120> anyone<00:02:41.720> else's
search results are from anyone else's
search results are from anyone else's
but<00:02:43.040> uh<00:02:43.159> a<00:02:43.280> couple<00:02:43.480> of<00:02:43.640> weeks<00:02:43.879> ago<00:02:44.200> I<00:02:44.319> asked<00:02:44.599> a
but uh a couple of weeks ago I asked a
but uh a couple of weeks ago I asked a
bunch<00:02:44.879> of<00:02:45.000> friends<00:02:45.599> to<00:02:45.879> Google<00:02:46.360> Egypt<00:02:47.360> and<00:02:47.480> to
bunch of friends to Google Egypt and to
bunch of friends to Google Egypt and to
send<00:02:47.800> me<00:02:47.959> screenshots<00:02:48.720> of<00:02:48.959> what<00:02:49.080> they<00:02:49.760> got<00:02:50.760> so
send me screenshots of what they got so
send me screenshots of what they got so
here's<00:02:51.480> my<00:02:51.599> friend<00:02:52.159> uh<00:02:52.400> Scott's
here's my friend uh Scott's
here's my friend uh Scott's
screenshot<00:02:55.280> and<00:02:55.519> here's<00:02:55.760> my<00:02:55.879> friend<00:02:56.120> Daniel's
screenshot and here's my friend Daniel's
screenshot and here's my friend Daniel's
screenshot<00:02:58.319> when<00:02:58.440> you<00:02:58.560> put<00:02:58.720> them<00:02:58.879> side<00:02:59.120> by
screenshot when you put them side by
screenshot when you put them side by
side<00:02:59.800> you<00:02:59.879> don't<00:03:00.040> even<00:03:00.200> have<00:03:00.319> to<00:03:00.519> read<00:03:00.720> the
side you don't even have to read the
side you don't even have to read the
links<00:03:01.159> to<00:03:01.319> see<00:03:01.560> how<00:03:01.800> different<00:03:02.239> these<00:03:02.400> two
links to see how different these two
links to see how different these two
pages<00:03:03.040> are<00:03:04.040> but<00:03:04.159> when<00:03:04.280> you<00:03:04.440> do<00:03:04.680> read<00:03:04.879> the<00:03:05.000> links
pages are but when you do read the links
pages are but when you do read the links
it's<00:03:06.000> really<00:03:06.239> quite
it's really quite
it's really quite
remarkable<00:03:09.360> Daniel<00:03:10.280> didn't<00:03:10.599> get<00:03:10.799> anything
remarkable Daniel didn't get anything
remarkable Daniel didn't get anything
about<00:03:11.360> the<00:03:11.519> protests<00:03:11.879> in<00:03:12.040> Egypt<00:03:12.400> at<00:03:12.519> all<00:03:13.040> in
about the protests in Egypt at all in
about the protests in Egypt at all in
his<00:03:13.400> first<00:03:13.680> page<00:03:13.840> of<00:03:14.000> Google<00:03:14.319> results<00:03:14.840> Scott's
his first page of Google results Scott's
his first page of Google results Scott's
results<00:03:15.560> were<00:03:15.799> full<00:03:15.959> of<00:03:16.080> them<00:03:16.239> and<00:03:16.360> this<00:03:16.440> was
results were full of them and this was
results were full of them and this was
the<00:03:16.799> big<00:03:17.080> story<00:03:17.480> of<00:03:17.599> the<00:03:17.760> day<00:03:17.920> at<00:03:18.080> that<00:03:18.239> time
the big story of the day at that time
the big story of the day at that time
that's<00:03:18.879> how<00:03:19.120> different<00:03:19.840> these<00:03:20.040> results<00:03:20.360> are
that's how different these results are
that's how different these results are
becoming<00:03:21.760> so<00:03:22.040> it's<00:03:22.200> not<00:03:22.360> just<00:03:22.560> Google<00:03:22.879> and
becoming so it's not just Google and
becoming so it's not just Google and
Facebook<00:03:23.519> either<00:03:24.519> you<00:03:24.640> know<00:03:24.959> this<00:03:25.120> is<00:03:25.560> uh
Facebook either you know this is uh
Facebook either you know this is uh
something<00:03:25.959> that's<00:03:26.159> sweeping<00:03:26.560> the<00:03:26.680> web<00:03:26.879> there
something that's sweeping the web there
something that's sweeping the web there
are<00:03:27.080> a<00:03:27.159> whole<00:03:27.360> host<00:03:27.599> of<00:03:27.720> companies<00:03:28.080> that<00:03:28.200> are
are a whole host of companies that are
are a whole host of companies that are
doing<00:03:28.879> this<00:03:29.040> kind<00:03:29.159> of<00:03:29.280> personaliz<00:03:30.080> Yahoo<00:03:30.439> news
doing this kind of personaliz Yahoo news
doing this kind of personaliz Yahoo news
the<00:03:31.080> biggest<00:03:31.400> news<00:03:31.680> site<00:03:32.159> on<00:03:32.319> the<00:03:32.439> Internet<00:03:33.200> is
the biggest news site on the Internet is
the biggest news site on the Internet is
now<00:03:33.560> personalized<00:03:34.200> different<00:03:34.439> people<00:03:34.720> get
now personalized different people get
now personalized different people get
different
different
different
things<00:03:36.879> Huffington<00:03:37.439> Post<00:03:37.799> the<00:03:37.920> Washington
things Huffington Post the Washington
things Huffington Post the Washington
Post<00:03:39.000> New<00:03:39.120> York<00:03:39.400> Times<00:03:39.879> all<00:03:40.120> flirting<00:03:40.560> with
Post New York Times all flirting with
Post New York Times all flirting with
personalization<00:03:41.319> in<00:03:41.480> various<00:03:42.200> ways<00:03:43.200> and
personalization in various ways and
personalization in various ways and
where<00:03:43.599> this<00:03:43.879> this<00:03:44.040> moves<00:03:44.319> us<00:03:44.560> very<00:03:44.920> quickly
where this this moves us very quickly
where this this moves us very quickly
toward<00:03:46.200> a<00:03:46.360> world<00:03:46.760> in<00:03:47.000> which<00:03:47.319> the<00:03:47.480> internet<00:03:47.840> is
toward a world in which the internet is
toward a world in which the internet is
showing<00:03:48.280> us<00:03:48.480> what<00:03:48.680> it<00:03:48.840> thinks<00:03:49.319> we<00:03:49.480> want<00:03:49.680> to<00:03:50.360> see
showing us what it thinks we want to see
showing us what it thinks we want to see
but<00:03:51.519> not<00:03:51.799> necessarily<00:03:52.640> what<00:03:52.760> we<00:03:52.920> need<00:03:53.120> to
but not necessarily what we need to
but not necessarily what we need to
see<00:03:55.239> as<00:03:55.439> Eric<00:03:55.680> Schmid<00:03:56.239> said<00:03:57.239> it'll<00:03:57.480> be<00:03:57.680> very
see as Eric Schmid said it'll be very
see as Eric Schmid said it'll be very
hard<00:03:58.480> for<00:03:58.720> people<00:03:58.920> to<00:03:59.079> watch<00:03:59.280> or<00:03:59.439> cons<00:03:59.760> assum
hard for people to watch or cons assum
hard for people to watch or cons assum
something<00:04:00.840> that<00:04:00.959> has<00:04:01.159> not<00:04:01.360> in<00:04:01.519> some<00:04:01.799> sense
something that has not in some sense
something that has not in some sense
been<00:04:02.879> tailored<00:04:03.319> for
been tailored for
been tailored for
them<00:04:05.519> so<00:04:05.920> I<00:04:06.040> do<00:04:06.200> think<00:04:06.439> this<00:04:06.519> is<00:04:06.640> a<00:04:07.120> problem<00:04:08.120> and
them so I do think this is a problem and
them so I do think this is a problem and
uh<00:04:08.879> I<00:04:08.959> think<00:04:09.120> if<00:04:09.200> you<00:04:09.400> take<00:04:09.680> all<00:04:09.840> of<00:04:10.000> these
uh I think if you take all of these
uh I think if you take all of these
filters<00:04:10.799> together<00:04:11.040> if<00:04:11.159> you<00:04:11.280> take<00:04:11.519> all<00:04:11.640> of
filters together if you take all of
filters together if you take all of
these<00:04:12.079> algorithms<00:04:13.079> you<00:04:13.280> get<00:04:13.519> what<00:04:13.680> I<00:04:13.840> call<00:04:14.200> a
these algorithms you get what I call a
these algorithms you get what I call a
filter
filter
filter
bubble<00:04:16.479> and<00:04:16.840> your<00:04:17.040> filter<00:04:17.359> bubble<00:04:17.720> is<00:04:17.880> kind<00:04:18.000> of
bubble and your filter bubble is kind of
bubble and your filter bubble is kind of
your<00:04:18.600> own<00:04:18.959> personal<00:04:19.600> unique<00:04:20.079> Universe<00:04:20.600> of
your own personal unique Universe of
your own personal unique Universe of
information<00:04:21.799> that<00:04:21.919> you<00:04:22.079> live<00:04:22.240> in
information that you live in
information that you live in
online<00:04:24.199> and<00:04:24.360> what's<00:04:24.520> in<00:04:24.680> your<00:04:24.800> filter<00:04:25.560> bubble
online and what's in your filter bubble
online and what's in your filter bubble
it<00:04:26.680> depends<00:04:26.960> on<00:04:27.160> who<00:04:27.320> you<00:04:27.440> are<00:04:27.960> and<00:04:28.080> it<00:04:28.199> depends
it depends on who you are and it depends
it depends on who you are and it depends
on<00:04:28.680> what<00:04:28.800> you<00:04:28.960> do<00:04:30.080> but<00:04:30.240> the<00:04:30.360> thing<00:04:30.560> is<00:04:30.759> that<00:04:31.120> you
on what you do but the thing is that you
on what you do but the thing is that you
don't<00:04:31.560> decide<00:04:32.320> what<00:04:32.520> gets<00:04:32.960> in<00:04:33.960> and<00:04:34.120> more
don't decide what gets in and more
don't decide what gets in and more
importantly<00:04:35.840> you<00:04:35.960> don't<00:04:36.280> actually<00:04:36.680> see<00:04:37.680> what
importantly you don't actually see what
importantly you don't actually see what
gets<00:04:38.080> edited<00:04:38.520> out<00:04:39.280> so<00:04:39.479> one<00:04:39.600> of<00:04:39.680> the<00:04:39.840> problems
gets edited out so one of the problems
gets edited out so one of the problems
with<00:04:40.199> the<00:04:40.280> filter<00:04:40.520> bubble<00:04:40.919> was<00:04:41.240> discovered<00:04:41.479> by
with the filter bubble was discovered by
with the filter bubble was discovered by
some<00:04:41.759> researchers<00:04:42.320> at<00:04:42.919> Netflix<00:04:43.919> and<00:04:44.000> they
some researchers at Netflix and they
some researchers at Netflix and they
were<00:04:44.280> looking<00:04:44.520> at<00:04:44.639> the<00:04:44.759> Netflix<00:04:45.160> cues<00:04:45.400> and
were looking at the Netflix cues and
were looking at the Netflix cues and
they<00:04:45.600> noticed<00:04:45.919> something<00:04:46.120> kind<00:04:46.240> of<00:04:46.360> funny
they noticed something kind of funny
they noticed something kind of funny
that<00:04:46.800> a<00:04:46.880> lot<00:04:47.000> of<00:04:47.120> us<00:04:47.320> probably<00:04:47.520> have<00:04:47.680> noticed
that a lot of us probably have noticed
that a lot of us probably have noticed
which<00:04:48.800> is<00:04:49.240> there<00:04:49.320> are<00:04:49.520> some<00:04:49.720> movies<00:04:50.400> that<00:04:50.560> just
which is there are some movies that just
which is there are some movies that just
sort<00:04:50.880> of<00:04:51.280> zip<00:04:51.680> right<00:04:51.840> up<00:04:52.080> and<00:04:52.240> out<00:04:52.840> to<00:04:53.000> our
sort of zip right up and out to our
sort of zip right up and out to our
houses<00:04:53.560> they<00:04:53.720> enter<00:04:53.960> the<00:04:54.120> queue<00:04:54.400> they<00:04:54.520> just
houses they enter the queue they just
houses they enter the queue they just
zip<00:04:55.039> right<00:04:55.400> out<00:04:56.400> so<00:04:56.639> Iron<00:04:56.880> Man<00:04:57.120> Zips<00:04:57.520> right<00:04:57.639> out
zip right out so Iron Man Zips right out
zip right out so Iron Man Zips right out
right<00:04:58.479> and<00:04:58.600> Waiting<00:04:58.840> for<00:04:59.039> Superman<00:04:59.759> can<00:04:59.960> wait
right and Waiting for Superman can wait
right and Waiting for Superman can wait
for<00:05:00.639> a<00:05:00.800> really<00:05:01.080> long
for a really long
for a really long
time<00:05:03.199> what<00:05:03.320> they<00:05:03.639> discovered<00:05:04.000> was<00:05:04.440> that<00:05:04.720> in
time what they discovered was that in
time what they discovered was that in
our<00:05:05.000> Netflix<00:05:05.479> cues<00:05:06.400> there's<00:05:06.639> kind<00:05:06.720> of<00:05:06.880> this
our Netflix cues there's kind of this
our Netflix cues there's kind of this
epic<00:05:07.320> struggle<00:05:07.840> going<00:05:08.479> on<00:05:09.479> between<00:05:09.919> our
epic struggle going on between our
epic struggle going on between our
future<00:05:11.320> aspirational<00:05:12.199> selves<00:05:13.199> and<00:05:13.400> our<00:05:13.560> more
future aspirational selves and our more
future aspirational selves and our more
impulsive<00:05:14.360> present<00:05:14.680> selves<00:05:15.520> you<00:05:15.720> know<00:05:15.880> we<00:05:16.039> all
impulsive present selves you know we all
impulsive present selves you know we all
want<00:05:16.520> to<00:05:16.680> be<00:05:16.880> someone<00:05:17.240> who<00:05:17.440> has<00:05:17.600> watched
want to be someone who has watched
want to be someone who has watched
Rashon<00:05:20.319> but<00:05:20.759> right<00:05:21.319> now<00:05:22.319> we<00:05:22.600> want<00:05:22.800> to<00:05:23.000> watch
Rashon but right now we want to watch
Rashon but right now we want to watch
Ace<00:05:23.440> vura<00:05:24.000> for<00:05:24.160> the<00:05:24.280> fourth
Ace vura for the fourth
Ace vura for the fourth
time<00:05:27.440> so<00:05:28.000> the<00:05:28.160> best<00:05:28.400> editing<00:05:29.000> gives<00:05:29.199> us<00:05:29.319> a<00:05:29.400> bit
time so the best editing gives us a bit
time so the best editing gives us a bit
of<00:05:29.880> both<00:05:30.120> it<00:05:30.240> gives<00:05:30.400> us<00:05:30.560> a<00:05:30.639> little<00:05:30.800> bit<00:05:30.919> of
of both it gives us a little bit of
of both it gives us a little bit of
Justin<00:05:31.400> Bieber<00:05:31.800> and<00:05:31.919> a<00:05:32.000> little<00:05:32.160> bit<00:05:32.280> of
Justin Bieber and a little bit of
Justin Bieber and a little bit of
Afghanistan<00:05:33.319> it<00:05:33.479> gives<00:05:33.680> us<00:05:34.199> some<00:05:34.520> information
Afghanistan it gives us some information
Afghanistan it gives us some information
vegetables<00:05:35.680> it<00:05:35.800> gives<00:05:36.000> us<00:05:36.160> some<00:05:36.400> information
vegetables it gives us some information
vegetables it gives us some information
dessert<00:05:39.240> and<00:05:39.400> the<00:05:39.600> challenge<00:05:39.960> with<00:05:40.120> these
dessert and the challenge with these
dessert and the challenge with these
kind<00:05:40.400> of<00:05:40.520> algorithmic<00:05:41.160> filters<00:05:41.759> these
kind of algorithmic filters these
kind of algorithmic filters these
personalized<00:05:42.520> filters<00:05:43.319> is<00:05:43.520> that<00:05:43.840> because
personalized filters is that because
personalized filters is that because
they're<00:05:44.280> mainly<00:05:44.639> looking<00:05:45.000> at<00:05:45.199> what<00:05:45.319> you<00:05:45.520> click
they're mainly looking at what you click
they're mainly looking at what you click
on
on
on
first<00:05:49.039> you<00:05:49.160> know<00:05:49.360> you<00:05:49.479> don't<00:05:49.919> it<00:05:50.000> can<00:05:50.199> throw
first you know you don't it can throw
first you know you don't it can throw
off<00:05:50.759> that
off that
off that
balance<00:05:52.680> and<00:05:52.800> instead<00:05:53.039> of<00:05:53.120> a<00:05:53.280> balanced
balance and instead of a balanced
balance and instead of a balanced
information<00:05:54.600> diet<00:05:55.360> you<00:05:55.479> can<00:05:55.639> end<00:05:55.800> up
information diet you can end up
information diet you can end up
surrounded<00:05:57.039> by<00:05:57.400> information<00:05:57.919> junk<00:05:58.639> food
surrounded by information junk food
surrounded by information junk food
so<00:06:01.160> what<00:06:01.319> this<00:06:01.479> suggests<00:06:02.080> is<00:06:02.280> actually<00:06:02.560> that
so what this suggests is actually that
so what this suggests is actually that
we<00:06:02.800> may<00:06:02.960> have<00:06:03.080> the<00:06:03.199> story<00:06:03.479> about<00:06:03.639> the<00:06:03.759> internet
we may have the story about the internet
we may have the story about the internet
wrong<00:06:05.039> in<00:06:05.160> a<00:06:05.280> broadcast<00:06:05.840> Society<00:06:06.240> you<00:06:06.360> know
wrong in a broadcast Society you know
wrong in a broadcast Society you know
this<00:06:06.599> is<00:06:06.720> how<00:06:06.840> the<00:06:06.919> founding<00:06:07.280> mythology<00:06:07.840> goes
this is how the founding mythology goes
this is how the founding mythology goes
right<00:06:08.280> in<00:06:08.360> a<00:06:08.520> broadcast
right in a broadcast
right in a broadcast
Society<00:06:10.680> there<00:06:10.759> were<00:06:10.960> these<00:06:11.160> Gatekeepers<00:06:11.759> the
Society there were these Gatekeepers the
Society there were these Gatekeepers the
editors<00:06:13.080> and<00:06:13.240> they<00:06:13.360> controlled<00:06:13.840> the<00:06:13.960> flows<00:06:14.240> of
editors and they controlled the flows of
editors and they controlled the flows of
information<00:06:16.039> and<00:06:16.199> Along<00:06:16.520> Came<00:06:16.720> the<00:06:16.840> internet
information and Along Came the internet
information and Along Came the internet
and<00:06:17.319> it<00:06:17.479> swept<00:06:17.840> them<00:06:17.960> out<00:06:18.080> of<00:06:18.240> the<00:06:18.360> way<00:06:18.599> and<00:06:18.720> it
and it swept them out of the way and it
and it swept them out of the way and it
allowed<00:06:19.160> us<00:06:19.360> all<00:06:19.520> of<00:06:19.639> us<00:06:19.800> to<00:06:20.000> connect<00:06:20.720> together
allowed us all of us to connect together
allowed us all of us to connect together
and<00:06:21.319> it<00:06:21.440> was<00:06:21.680> awesome<00:06:22.680> but<00:06:22.960> that's<00:06:23.160> not
and it was awesome but that's not
and it was awesome but that's not
actually<00:06:24.160> what's<00:06:24.400> happening<00:06:24.800> right
actually what's happening right
actually what's happening right
now<00:06:26.840> what<00:06:26.960> we're<00:06:27.120> seeing<00:06:27.520> is<00:06:27.639> more<00:06:27.800> of<00:06:27.880> a
now what we're seeing is more of a
now what we're seeing is more of a
passing<00:06:28.360> of<00:06:28.520> the<00:06:28.639> torch
passing of the torch
passing of the torch
from<00:06:30.440> Human<00:06:31.199> Gatekeepers<00:06:32.199> to<00:06:32.479> algorithmic
from Human Gatekeepers to algorithmic
from Human Gatekeepers to algorithmic
ones<00:06:35.240> and<00:06:35.360> the<00:06:35.520> thing<00:06:35.759> is<00:06:36.199> that<00:06:36.319> the
ones and the thing is that the
ones and the thing is that the
algorithms<00:06:37.120> don't<00:06:37.720> yet<00:06:38.080> have<00:06:38.840> the<00:06:39.000> kind<00:06:39.120> of
algorithms don't yet have the kind of
algorithms don't yet have the kind of
embedded<00:06:40.080> ethics<00:06:41.080> that<00:06:41.280> the<00:06:41.599> editors
embedded ethics that the editors
embedded ethics that the editors
did<00:06:44.039> so<00:06:44.360> if<00:06:44.520> algorithms<00:06:45.000> are<00:06:45.120> going<00:06:45.199> to<00:06:45.319> curate
did so if algorithms are going to curate
did so if algorithms are going to curate
the<00:06:45.800> world<00:06:46.039> for<00:06:46.240> us<00:06:46.479> if<00:06:46.560> they're<00:06:46.720> going<00:06:46.840> to
the world for us if they're going to
the world for us if they're going to
decide<00:06:47.639> what<00:06:47.759> we<00:06:47.919> get<00:06:48.039> to<00:06:48.199> see<00:06:48.440> and<00:06:48.599> what<00:06:48.720> we
decide what we get to see and what we
decide what we get to see and what we
don't<00:06:49.039> get<00:06:49.160> to<00:06:49.319> see<00:06:50.039> then<00:06:50.160> we<00:06:50.360> need<00:06:50.560> to<00:06:50.759> make
don't get to see then we need to make
don't get to see then we need to make
sure<00:06:51.880> that<00:06:52.000> they're<00:06:52.199> not<00:06:52.360> just<00:06:52.599> keyed<00:06:52.880> to
sure that they're not just keyed to
sure that they're not just keyed to
relevance<00:06:54.479> we<00:06:54.599> need<00:06:54.720> to<00:06:54.880> make<00:06:55.039> sure<00:06:55.400> that<00:06:55.560> they
relevance we need to make sure that they
relevance we need to make sure that they
also<00:06:56.000> show<00:06:56.240> us<00:06:56.479> things<00:06:56.919> that<00:06:57.039> are
also show us things that are
also show us things that are
uncomfortable<00:06:58.520> or<00:06:58.759> challenging<00:06:59.280> or
uncomfortable or challenging or
uncomfortable or challenging or
important<00:07:00.000> this<00:07:00.120> is<00:07:00.240> what<00:07:00.400> Ted<00:07:00.720> does<00:07:01.039> right
important this is what Ted does right
important this is what Ted does right
other<00:07:01.879> points<00:07:02.160> of<00:07:02.599> view<00:07:03.599> and<00:07:03.720> the<00:07:03.840> thing<00:07:04.039> is
other points of view and the thing is
other points of view and the thing is
we've<00:07:04.520> actually<00:07:04.759> kind<00:07:04.879> of<00:07:05.039> been<00:07:05.240> here<00:07:05.520> before
we've actually kind of been here before
we've actually kind of been here before
as<00:07:06.120> a
as a
as a
society<00:07:09.039> in<00:07:09.199> 1915<00:07:10.120> it's<00:07:10.280> not<00:07:10.440> like<00:07:10.840> newspapers
society in 1915 it's not like newspapers
society in 1915 it's not like newspapers
uh<00:07:11.919> were<00:07:12.080> sweating<00:07:12.479> a<00:07:12.599> lot<00:07:12.800> about<00:07:13.039> their<00:07:13.240> civic
uh were sweating a lot about their civic
uh were sweating a lot about their civic
responsibilities<00:07:15.120> then<00:07:15.280> people<00:07:15.560> kind<00:07:15.680> of
responsibilities then people kind of
responsibilities then people kind of
noticed<00:07:16.319> that<00:07:16.759> they<00:07:16.879> were<00:07:17.000> doing<00:07:17.240> something
noticed that they were doing something
noticed that they were doing something
really
really
really
important<00:07:19.639> that<00:07:19.800> in<00:07:19.919> fact<00:07:20.120> you<00:07:20.319> couldn't<00:07:20.759> have
important that in fact you couldn't have
important that in fact you couldn't have
a<00:07:21.240> functioning
a functioning
a functioning
democracy<00:07:23.919> if<00:07:24.360> citizens<00:07:24.879> didn't<00:07:25.240> get<00:07:25.479> a<00:07:25.639> good
democracy if citizens didn't get a good
democracy if citizens didn't get a good
flow<00:07:26.120> of
flow of
flow of
information<00:07:28.560> that<00:07:28.680> the<00:07:28.800> newspapers<00:07:29.240> were
information that the newspapers were
information that the newspapers were
critical<00:07:29.919> because<00:07:30.120> they<00:07:30.199> were<00:07:30.400> acting<00:07:30.639> as<00:07:30.759> the
critical because they were acting as the
critical because they were acting as the
filter<00:07:31.240> and<00:07:31.440> that<00:07:31.840> journalistic<00:07:32.440> ethics
filter and that journalistic ethics
filter and that journalistic ethics
developed<00:07:33.840> it<00:07:34.000> wasn't<00:07:34.400> perfect<00:07:35.400> but<00:07:35.560> it<00:07:35.720> got
developed it wasn't perfect but it got
developed it wasn't perfect but it got
us<00:07:36.120> through<00:07:36.520> the<00:07:36.680> last
us through the last
us through the last
century<00:07:38.840> and<00:07:38.960> so<00:07:39.680> now<00:07:40.680> we're<00:07:40.919> kind<00:07:41.039> of<00:07:41.280> back<00:07:41.479> in
century and so now we're kind of back in
century and so now we're kind of back in
1915<00:07:42.639> on<00:07:42.759> the
1915 on the
1915 on the
web<00:07:44.840> and<00:07:44.960> we<00:07:45.080> need<00:07:45.360> the<00:07:45.520> new
web and we need the new
web and we need the new
Gatekeepers<00:07:47.479> to<00:07:47.759> encode<00:07:48.240> that<00:07:48.360> kind<00:07:48.479> of
Gatekeepers to encode that kind of
Gatekeepers to encode that kind of
responsibility<00:07:49.400> into<00:07:49.639> the<00:07:49.759> code<00:07:49.960> that
responsibility into the code that
responsibility into the code that
they're<00:07:50.479> writing<00:07:51.479> you<00:07:51.599> know<00:07:51.720> I<00:07:51.800> know<00:07:51.919> there
they're writing you know I know there
they're writing you know I know there
are<00:07:52.080> a<00:07:52.199> lot<00:07:52.319> of<00:07:52.440> people<00:07:52.800> here<00:07:53.680> from<00:07:53.879> Facebook
are a lot of people here from Facebook
are a lot of people here from Facebook
and<00:07:54.520> from<00:07:54.720> Google<00:07:55.039> Larry<00:07:55.360> and<00:07:55.479> Sergey<00:07:56.199> who<00:07:56.400> you
and from Google Larry and Sergey who you
and from Google Larry and Sergey who you
know<00:07:56.800> people<00:07:57.039> who<00:07:57.159> have<00:07:57.280> helped<00:07:57.560> build<00:07:57.800> the
know people who have helped build the
know people who have helped build the
web<00:07:58.159> as<00:07:58.280> it<00:07:58.440> is<00:07:58.599> and<00:07:58.720> I'm<00:07:58.879> grateful<00:07:59.199> for<00:07:59.639> that
web as it is and I'm grateful for that
web as it is and I'm grateful for that
but<00:08:00.520> we<00:08:00.759> really<00:08:01.000> need<00:08:01.199> to<00:08:01.360> you<00:08:01.520> to<00:08:01.680> make<00:08:02.360> sure
but we really need to you to make sure
but we really need to you to make sure
that<00:08:03.520> these<00:08:04.000> algorithms<00:08:05.000> have<00:08:05.199> encoded<00:08:05.639> in
that these algorithms have encoded in
that these algorithms have encoded in
them<00:08:06.560> a<00:08:06.720> sense<00:08:06.919> of<00:08:07.080> the<00:08:07.240> public<00:08:07.639> life<00:08:07.840> a<00:08:07.960> sense
them a sense of the public life a sense
them a sense of the public life a sense
of<00:08:08.319> civic
of civic
of civic
responsibility<00:08:10.440> we<00:08:10.599> need<00:08:10.720> you<00:08:10.840> to<00:08:11.000> make<00:08:11.159> sure
responsibility we need you to make sure
responsibility we need you to make sure
that<00:08:11.840> they're<00:08:12.039> transparent<00:08:12.680> enough<00:08:13.199> that<00:08:13.360> we
that they're transparent enough that we
that they're transparent enough that we
can<00:08:13.680> see<00:08:14.000> what<00:08:14.120> the<00:08:14.240> rules<00:08:14.479> are<00:08:14.720> that
can see what the rules are that
can see what the rules are that
determine<00:08:15.720> what<00:08:15.879> gets<00:08:16.080> through<00:08:16.240> our<00:08:16.560> filters
determine what gets through our filters
determine what gets through our filters
and<00:08:17.680> we<00:08:17.800> need<00:08:18.000> you<00:08:18.120> to<00:08:18.319> give<00:08:18.479> us<00:08:19.000> some<00:08:19.319> control
and we need you to give us some control
and we need you to give us some control
so<00:08:20.159> that<00:08:20.280> we<00:08:20.440> can<00:08:20.840> decide<00:08:21.840> what<00:08:22.039> gets<00:08:22.280> through
so that we can decide what gets through
so that we can decide what gets through
and<00:08:22.720> what
and what
and what
doesn't<00:08:24.800> because<00:08:25.080> I<00:08:25.240> think<00:08:26.240> we<00:08:26.400> really<00:08:26.639> need
doesn't because I think we really need
doesn't because I think we really need
the<00:08:27.080> internet<00:08:27.919> to<00:08:28.080> be<00:08:28.319> that<00:08:28.520> thing<00:08:29.720> that<00:08:29.840> we
the internet to be that thing that we
the internet to be that thing that we
all<00:08:30.080> dreamed<00:08:30.400> of<00:08:30.520> it<00:08:30.720> being<00:08:31.240> we<00:08:31.360> need<00:08:31.599> it<00:08:31.720> to
all dreamed of it being we need it to
all dreamed of it being we need it to
connect<00:08:32.200> us<00:08:32.360> all<00:08:32.719> together<00:08:33.399> we<00:08:33.519> need<00:08:33.719> it<00:08:33.839> to
connect us all together we need it to
connect us all together we need it to
introduce<00:08:34.560> us<00:08:35.080> to<00:08:35.279> new<00:08:35.560> ideas<00:08:36.360> and<00:08:36.519> new<00:08:36.760> people
introduce us to new ideas and new people
introduce us to new ideas and new people
and<00:08:37.719> different
and different
and different
perspectives<00:08:40.360> and<00:08:40.519> it's<00:08:40.719> not<00:08:40.839> going<00:08:40.959> to<00:08:41.120> do
perspectives and it's not going to do
perspectives and it's not going to do
that<00:08:42.279> if<00:08:42.399> it<00:08:42.519> leaves<00:08:42.760> us<00:08:42.959> all<00:08:43.320> isolated<00:08:44.320> in<00:08:44.440> a
that if it leaves us all isolated in a
that if it leaves us all isolated in a
web<00:08:44.800> of<00:08:45.440> one<00:08:46.440> thank
you<00:08:50.320> thank
you
filter bubble, internet, Google, search, results, Eli, Pariser, TED, TED, Talk, TED-Ed, TEDEducation, Ed
