A 40-year plan for energy - Amory Lovins
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America's<00:00:16.359> public<00:00:16.680> energy<00:00:17.359> conversation
America's public energy conversation
America's public energy conversation
boils<00:00:18.600> down<00:00:18.800> to<00:00:19.320> this<00:00:19.560> question<00:00:20.439> would<00:00:20.600> you
boils down to this question would you
boils down to this question would you
rather<00:00:21.160> die<00:00:21.640> of<00:00:22.199> a<00:00:22.680> oil<00:00:23.080> Wars<00:00:24.080> or<00:00:24.320> B<00:00:24.680> climate
rather die of a oil Wars or B climate
rather die of a oil Wars or B climate
change<00:00:25.920> or<00:00:26.199> C<00:00:26.560> nuclear<00:00:27.039> Holocaust<00:00:28.039> or<00:00:28.400> D<00:00:28.720> all
change or C nuclear Holocaust or D all
change or C nuclear Holocaust or D all
of<00:00:29.039> the<00:00:29.199> above
of the above
of the above
oh<00:00:31.039> I<00:00:31.119> missed<00:00:31.359> one<00:00:31.519> or<00:00:31.840> E<00:00:32.200> none<00:00:32.360> of<00:00:32.520> the<00:00:32.680> above
oh I missed one or E none of the above
oh I missed one or E none of the above
that's<00:00:33.280> the<00:00:33.399> one<00:00:33.480> we're<00:00:33.640> not<00:00:33.760> normally
that's the one we're not normally
that's the one we're not normally
offered<00:00:36.000> what<00:00:36.079> if<00:00:36.200> we<00:00:36.360> could<00:00:36.480> make<00:00:36.680> energy<00:00:37.000> do
offered what if we could make energy do
offered what if we could make energy do
our<00:00:37.360> work<00:00:37.800> without<00:00:38.280> working<00:00:38.600> our<00:00:39.200> undoing
our work without working our undoing
our work without working our undoing
could<00:00:40.360> we<00:00:40.520> have<00:00:40.640> fuel<00:00:40.960> without<00:00:41.239> fear<00:00:42.239> could<00:00:42.440> we
could we have fuel without fear could we
could we have fuel without fear could we
reinvent<00:00:43.760> fire<00:00:44.760> you<00:00:44.879> see<00:00:45.079> fire<00:00:45.280> made<00:00:45.520> us<00:00:45.800> human
reinvent fire you see fire made us human
reinvent fire you see fire made us human
fossil<00:00:46.520> fuels<00:00:47.000> made<00:00:47.199> us<00:00:47.399> modern<00:00:48.199> but<00:00:48.320> now<00:00:48.440> we
fossil fuels made us modern but now we
fossil fuels made us modern but now we
need<00:00:48.760> a<00:00:48.879> new<00:00:49.079> fire<00:00:49.480> that<00:00:49.600> makes<00:00:49.879> us<00:00:50.559> safe
need a new fire that makes us safe
need a new fire that makes us safe
secure<00:00:51.600> healthy<00:00:52.120> and<00:00:52.399> durable<00:00:53.399> let's<00:00:53.559> see
secure healthy and durable let's see
secure healthy and durable let's see
how<00:00:56.280> four<00:00:56.640> fifths<00:00:57.239> of<00:00:57.359> the<00:00:57.480> world's<00:00:57.879> energy
how four fifths of the world's energy
how four fifths of the world's energy
still<00:00:58.640> comes<00:00:58.920> from<00:00:59.120> burning<00:00:59.519> each<00:01:00.039> year<00:01:00.519> four
still comes from burning each year four
still comes from burning each year four
cubic<00:01:01.480> miles<00:01:02.480> of<00:01:02.760> the<00:01:03.079> rotted<00:01:03.719> remains<00:01:04.080> of
cubic miles of the rotted remains of
cubic miles of the rotted remains of
primeval<00:01:05.040> swamp
primeval swamp
primeval swamp
goo<00:01:07.080> those<00:01:07.600> fossil<00:01:08.080> fuels<00:01:09.000> have<00:01:09.759> built<00:01:10.080> our
goo those fossil fuels have built our
goo those fossil fuels have built our
civilization<00:01:11.880> they've<00:01:12.159> created<00:01:12.560> our<00:01:12.799> wealth
civilization they've created our wealth
civilization they've created our wealth
they've<00:01:13.520> enriched<00:01:13.920> the<00:01:14.040> lives<00:01:14.280> of<00:01:14.479> billions
they've enriched the lives of billions
they've enriched the lives of billions
but<00:01:15.479> they<00:01:15.680> also<00:01:16.479> have<00:01:16.680> Rising<00:01:17.240> costs<00:01:18.200> to<00:01:18.479> our
but they also have Rising costs to our
but they also have Rising costs to our
security<00:01:20.040> economy<00:01:21.040> health<00:01:21.360> and<00:01:21.560> environment
security economy health and environment
security economy health and environment
that<00:01:22.280> are<00:01:22.400> starting<00:01:22.799> to<00:01:23.200> erode<00:01:23.680> if<00:01:23.840> not
that are starting to erode if not
that are starting to erode if not
outweigh<00:01:24.560> their<00:01:24.759> benefits<00:01:25.520> so<00:01:25.680> we<00:01:25.799> need<00:01:25.920> a<00:01:26.079> new
outweigh their benefits so we need a new
outweigh their benefits so we need a new
fire<00:01:28.079> and<00:01:28.240> switching<00:01:28.840> from<00:01:29.040> the<00:01:29.200> old<00:01:29.439> fire<00:01:30.000> to
fire and switching from the old fire to
fire and switching from the old fire to
the<00:01:30.240> new<00:01:30.479> Fire<00:01:30.920> means<00:01:31.240> changing<00:01:31.680> two<00:01:31.920> big
the new Fire means changing two big
the new Fire means changing two big
stories<00:01:32.640> about<00:01:33.040> oil<00:01:33.520> and
stories about oil and
stories about oil and
electricity<00:01:35.560> Each<00:01:35.720> of<00:01:35.920> which<00:01:36.159> puts<00:01:36.600> two<00:01:36.880> fths
electricity Each of which puts two fths
electricity Each of which puts two fths
of<00:01:37.520> the<00:01:37.880> fossil<00:01:38.240> carbon<00:01:38.560> in<00:01:38.680> the<00:01:38.840> air<00:01:39.280> but
of the fossil carbon in the air but
of the fossil carbon in the air but
they're<00:01:39.720> really<00:01:40.000> quite<00:01:40.439> distinct<00:01:41.439> uh<00:01:41.560> less
they're really quite distinct uh less
they're really quite distinct uh less
than<00:01:41.920> 1%<00:01:42.479> of<00:01:42.600> our<00:01:42.759> electricity<00:01:43.320> is<00:01:43.479> made<00:01:43.759> from
than 1% of our electricity is made from
than 1% of our electricity is made from
oil<00:01:45.159> although<00:01:45.520> almost<00:01:45.920> half<00:01:46.399> is<00:01:46.560> made<00:01:46.799> from
oil although almost half is made from
oil although almost half is made from
coal<00:01:49.040> their<00:01:49.200> uses<00:01:49.520> are<00:01:49.759> quite<00:01:50.040> concentrated
coal their uses are quite concentrated
coal their uses are quite concentrated
3/4s<00:01:51.399> of<00:01:51.520> our<00:01:51.680> oil<00:01:51.920> fuels<00:01:52.399> Transportation<00:01:53.280> 34
3/4s of our oil fuels Transportation 34
3/4s of our oil fuels Transportation 34
of<00:01:54.000> our<00:01:54.159> electricity<00:01:54.960> Powers<00:01:55.399> buildings<00:01:56.159> and
of our electricity Powers buildings and
of our electricity Powers buildings and
the<00:01:56.399> rest<00:01:56.560> of<00:01:56.719> both<00:01:56.920> runs<00:01:57.360> factories<00:01:58.360> so<00:01:58.759> very
the rest of both runs factories so very
the rest of both runs factories so very
efficient
efficient
efficient
Vehicles<00:02:00.960> buildings<00:02:01.479> and<00:02:01.719> factories<00:02:02.200> save
Vehicles buildings and factories save
Vehicles buildings and factories save
oil<00:02:03.000> and<00:02:03.439> coal<00:02:04.039> and<00:02:04.200> also<00:02:04.479> natural<00:02:04.880> gas<00:02:05.159> that
oil and coal and also natural gas that
oil and coal and also natural gas that
can<00:02:05.439> displace<00:02:06.000> both<00:02:06.200> of<00:02:06.399> them<00:02:07.399> but<00:02:07.600> Today's
can displace both of them but Today's
can displace both of them but Today's
Energy<00:02:08.479> System<00:02:08.800> is<00:02:08.959> not<00:02:09.239> just<00:02:09.800> inefficient<00:02:10.800> it
Energy System is not just inefficient it
Energy System is not just inefficient it
is<00:02:11.200> also<00:02:11.760> in<00:02:12.160> disconnected<00:02:13.160> aging<00:02:13.840> dirty<00:02:14.400> and
is also in disconnected aging dirty and
is also in disconnected aging dirty and
insecure<00:02:15.879> so<00:02:16.000> it<00:02:16.080> needs
insecure so it needs
insecure so it needs
refurbishment<00:02:18.040> by<00:02:18.200> 2050<00:02:18.959> though<00:02:19.519> it<00:02:19.680> could
refurbishment by 2050 though it could
refurbishment by 2050 though it could
become<00:02:20.879> efficient
become efficient
become efficient
connected<00:02:23.519> and<00:02:24.000> distributed<00:02:24.840> with<00:02:25.080> elegantly
connected and distributed with elegantly
connected and distributed with elegantly
Frugal<00:02:26.319> Autos<00:02:26.959> factories<00:02:27.519> and<00:02:27.680> buildings<00:02:28.239> all
Frugal Autos factories and buildings all
Frugal Autos factories and buildings all
relying<00:02:29.440> on<00:02:29.640> a<00:02:30.120> modern<00:02:30.640> secure<00:02:31.120> and<00:02:31.480> resilient
relying on a modern secure and resilient
relying on a modern secure and resilient
electricity<00:02:33.239> system<00:02:33.879> we<00:02:34.000> can<00:02:34.360> eliminate<00:02:34.920> our
electricity system we can eliminate our
electricity system we can eliminate our
addiction<00:02:36.000> to<00:02:36.280> oil<00:02:36.599> and<00:02:36.920> coal<00:02:37.920> by<00:02:38.560> 2050<00:02:39.560> and
addiction to oil and coal by 2050 and
addiction to oil and coal by 2050 and
use<00:02:40.159> onethird<00:02:40.920> less<00:02:41.440> natural<00:02:42.000> gas<00:02:42.680> while
use onethird less natural gas while
use onethird less natural gas while
switching<00:02:43.720> to<00:02:44.159> efficient<00:02:44.640> use<00:02:45.640> and<00:02:45.879> renewable
switching to efficient use and renewable
switching to efficient use and renewable
Supply<00:02:48.640> this<00:02:48.800> could<00:02:49.120> cost<00:02:49.760> by
Supply this could cost by
Supply this could cost by
2050<00:02:51.480> $5<00:02:52.200> trillion<00:02:53.200> Less<00:02:53.480> in<00:02:53.680> Net<00:02:53.959> Present
2050 $5 trillion Less in Net Present
2050 $5 trillion Less in Net Present
Value<00:02:54.959> that<00:02:55.080> is<00:02:55.319> expressed<00:02:55.760> as<00:02:55.879> a<00:02:56.000> lump<00:02:56.280> sum
Value that is expressed as a lump sum
Value that is expressed as a lump sum
today<00:02:57.640> than<00:02:57.879> business<00:02:58.200> as<00:02:58.400> usual<00:02:58.800> assuming
today than business as usual assuming
today than business as usual assuming
that<00:02:59.319> carbon<00:02:59.560> emission<00:03:00.040> and<00:03:00.239> all<00:03:00.480> other
that carbon emission and all other
that carbon emission and all other
hidden<00:03:01.120> or<00:03:01.360> external<00:03:01.840> costs<00:03:02.120> are<00:03:02.280> worth<00:03:02.680> zero
hidden or external costs are worth zero
hidden or external costs are worth zero
a<00:03:03.879> conservatively<00:03:04.640> low
a conservatively low
a conservatively low
estimate<00:03:07.519> yet<00:03:07.799> this<00:03:08.080> cheaper<00:03:08.480> Energy<00:03:08.920> System
estimate yet this cheaper Energy System
estimate yet this cheaper Energy System
could<00:03:09.560> support<00:03:10.040> a<00:03:10.720> 158%<00:03:11.720> bigger<00:03:12.200> US<00:03:12.760> economy
could support a 158% bigger US economy
could support a 158% bigger US economy
all<00:03:14.040> without<00:03:14.440> needing<00:03:14.840> oil<00:03:15.120> or<00:03:15.360> coal<00:03:15.720> or<00:03:15.879> for
all without needing oil or coal or for
all without needing oil or coal or for
that<00:03:16.200> matter<00:03:16.440> nuclear<00:03:17.080> energy<00:03:18.080> moreover<00:03:18.720> this
that matter nuclear energy moreover this
that matter nuclear energy moreover this
transition<00:03:19.640> needs<00:03:20.080> no<00:03:20.280> new<00:03:20.560> inventions<00:03:21.560> and
transition needs no new inventions and
transition needs no new inventions and
no<00:03:21.920> acts<00:03:22.159> of
no acts of
no acts of
Congress<00:03:24.440> uh<00:03:24.680> and<00:03:25.000> no<00:03:25.239> new<00:03:25.720> federal<00:03:26.400> taxes
Congress uh and no new federal taxes
Congress uh and no new federal taxes
mandate<00:03:27.519> subsidies<00:03:28.280> or<00:03:28.599> laws<00:03:29.200> and<00:03:29.400> running
mandate subsidies or laws and running
mandate subsidies or laws and running
Washington<00:03:30.640> gridlock<00:03:31.640> let<00:03:31.799> me<00:03:31.920> say<00:03:32.159> that
Washington gridlock let me say that
Washington gridlock let me say that
again<00:03:32.640> I'm<00:03:32.760> going<00:03:32.920> to<00:03:33.080> tell<00:03:33.319> you<00:03:33.760> how<00:03:33.879> to<00:03:34.040> get
again I'm going to tell you how to get
again I'm going to tell you how to get
the<00:03:34.319> United<00:03:34.760> States<00:03:35.319> completely<00:03:35.760> off<00:03:36.040> oil<00:03:36.360> and
the United States completely off oil and
the United States completely off oil and
coal<00:03:36.879> $5<00:03:37.200> trillion<00:03:37.920> cheaper<00:03:38.760> with<00:03:38.920> no<00:03:39.120> act<00:03:39.319> of
coal $5 trillion cheaper with no act of
coal $5 trillion cheaper with no act of
Congress<00:03:40.200> led<00:03:40.480> by<00:03:40.680> business<00:03:41.040> for
Congress led by business for
Congress led by business for
profit<00:03:43.120> in<00:03:43.239> other<00:03:43.360> words<00:03:43.560> we're<00:03:43.680> going<00:03:43.840> to<00:03:44.000> use
profit in other words we're going to use
profit in other words we're going to use
our<00:03:44.439> most<00:03:44.840> effective
our most effective
our most effective
institutions<00:03:47.200> private<00:03:47.480> Enterprise
institutions private Enterprise
institutions private Enterprise
co-evolving<00:03:48.760> with<00:03:48.959> civil
co-evolving with civil
co-evolving with civil
society<00:03:50.879> and<00:03:51.120> sped<00:03:51.519> by<00:03:51.720> military<00:03:52.159> Innovation
society and sped by military Innovation
society and sped by military Innovation
to<00:03:52.760> go<00:03:52.920> around<00:03:53.280> our<00:03:53.480> least<00:03:53.959> effective
to go around our least effective
to go around our least effective
institutions<00:03:55.920> and<00:03:56.159> whether<00:03:56.920> you<00:03:57.439> care<00:03:57.760> most
institutions and whether you care most
institutions and whether you care most
about<00:03:58.680> profits<00:03:59.000> and<00:03:59.159> jobs<00:03:59.439> and<00:03:59.799> competitive
about profits and jobs and competitive
about profits and jobs and competitive
advantage<00:04:00.720> or<00:04:00.959> national<00:04:01.400> security<00:04:02.239> or
advantage or national security or
advantage or national security or
environmental<00:04:03.040> stewardship<00:04:03.640> and<00:04:03.799> climate
environmental stewardship and climate
environmental stewardship and climate
protection<00:04:04.599> and<00:04:04.840> public<00:04:05.120> health<00:04:05.840> Reinventing
protection and public health Reinventing
protection and public health Reinventing
fire<00:04:07.159> makes<00:04:07.439> sense<00:04:07.799> and<00:04:07.920> makes
fire makes sense and makes
fire makes sense and makes
money<00:04:10.799> General<00:04:11.200> Eisenhower<00:04:12.200> reputedly<00:04:12.879> said
money General Eisenhower reputedly said
money General Eisenhower reputedly said
that<00:04:13.439> enlarging<00:04:14.000> the<00:04:14.159> boundaries<00:04:14.799> of<00:04:14.920> a<00:04:15.120> tough
that enlarging the boundaries of a tough
that enlarging the boundaries of a tough
problem<00:04:15.959> makes<00:04:16.160> it<00:04:16.359> soluble<00:04:17.120> by<00:04:17.479> encompassing
problem makes it soluble by encompassing
problem makes it soluble by encompassing
more<00:04:19.120> options<00:04:19.519> and<00:04:19.720> more<00:04:19.959> synergies<00:04:20.799> so<00:04:20.959> in
more options and more synergies so in
more options and more synergies so in
Reinventing<00:04:21.639> fire<00:04:21.959> we<00:04:22.120> integrated<00:04:22.800> all<00:04:23.040> four
Reinventing fire we integrated all four
Reinventing fire we integrated all four
sectors<00:04:24.040> that<00:04:24.160> use<00:04:24.600> energy<00:04:25.600> Transportation
sectors that use energy Transportation
sectors that use energy Transportation
buildings<00:04:27.120> industry<00:04:27.560> and<00:04:27.919> electricity<00:04:28.919> and
buildings industry and electricity and
buildings industry and electricity and
we<00:04:29.160> integrated<00:04:29.880> four<00:04:30.320> kinds<00:04:30.680> of<00:04:30.960> innovation
we integrated four kinds of innovation
we integrated four kinds of innovation
not<00:04:32.160> just<00:04:32.440> technology<00:04:33.199> and<00:04:33.520> policy<00:04:34.479> but<00:04:34.680> also
not just technology and policy but also
not just technology and policy but also
design<00:04:36.000> and<00:04:36.240> business<00:04:36.600> strategy<00:04:37.560> uh<00:04:37.840> those
design and business strategy uh those
design and business strategy uh those
combinations<00:04:38.919> yield<00:04:39.479> very<00:04:39.720> much<00:04:39.960> more<00:04:40.240> than
combinations yield very much more than
combinations yield very much more than
the<00:04:40.479> sum<00:04:40.720> of<00:04:40.840> the<00:04:41.000> parts<00:04:41.400> especially<00:04:41.880> in
the sum of the parts especially in
the sum of the parts especially in
creating<00:04:42.720> deeply<00:04:43.240> disruptive<00:04:43.880> business
creating deeply disruptive business
creating deeply disruptive business
opportunities<00:04:47.000> oil<00:04:47.320> costs<00:04:47.639> our<00:04:47.880> economy<00:04:48.360> $2
opportunities oil costs our economy $2
opportunities oil costs our economy $2
billion<00:04:49.400> a<00:04:49.880> day<00:04:50.880> uh<00:04:51.199> plus<00:04:51.479> another<00:04:51.800> $4<00:04:52.240> billion
billion a day uh plus another $4 billion
billion a day uh plus another $4 billion
a<00:04:53.120> day<00:04:53.320> in<00:04:53.680> Hidden<00:04:54.039> economic<00:04:54.600> and<00:04:54.800> Military
a day in Hidden economic and Military
a day in Hidden economic and Military
costs<00:04:55.680> raising<00:04:56.039> its<00:04:56.240> total<00:04:56.600> cost<00:04:56.960> to<00:04:57.280> over<00:04:57.520> a
costs raising its total cost to over a
costs raising its total cost to over a
sixth<00:04:58.080> of<00:04:58.280> GDP
sixth of GDP
sixth of GDP
our<00:05:00.280> Mobility<00:05:00.720> fuel<00:05:01.000> goes<00:05:01.280> 3-<00:05:01.560> fths<00:05:01.800> to
our Mobility fuel goes 3- fths to
our Mobility fuel goes 3- fths to
automobile<00:05:02.520> so<00:05:02.680> let's<00:05:02.840> start<00:05:03.120> by<00:05:03.280> making
automobile so let's start by making
automobile so let's start by making
Autos<00:05:04.360> oil<00:05:04.759> free<00:05:05.400> 2/3<00:05:05.880> of<00:05:06.000> the<00:05:06.120> energy<00:05:06.440> it
Autos oil free 2/3 of the energy it
Autos oil free 2/3 of the energy it
takes<00:05:06.840> to<00:05:07.000> move<00:05:07.360> a<00:05:07.520> typical<00:05:08.000> car<00:05:08.320> is<00:05:08.560> caused<00:05:09.039> by
takes to move a typical car is caused by
takes to move a typical car is caused by
its<00:05:09.960> weight<00:05:10.960> and<00:05:11.160> every<00:05:11.400> unit<00:05:11.919> of<00:05:12.520> energy<00:05:12.880> you
its weight and every unit of energy you
its weight and every unit of energy you
save<00:05:13.360> at<00:05:13.479> the<00:05:13.600> wheels<00:05:14.039> by<00:05:14.199> taking<00:05:14.520> out<00:05:14.759> weight
save at the wheels by taking out weight
save at the wheels by taking out weight
or<00:05:15.120> drag<00:05:15.479> save<00:05:15.880> seven<00:05:16.199> units<00:05:16.479> at<00:05:16.639> the<00:05:16.800> tank
or drag save seven units at the tank
or drag save seven units at the tank
because<00:05:17.199> you<00:05:17.280> don't<00:05:17.440> have<00:05:17.560> to<00:05:17.680> weigh<00:05:17.919> six
because you don't have to weigh six
because you don't have to weigh six
units<00:05:18.440> getting<00:05:18.880> the<00:05:19.000> energy<00:05:19.319> to<00:05:19.479> the
units getting the energy to the
units getting the energy to the
wheels<00:05:21.600> unfortunately<00:05:22.600> over<00:05:22.840> the<00:05:23.080> past
wheels unfortunately over the past
wheels unfortunately over the past
quarter<00:05:23.919> Century<00:05:24.800> epidemic<00:05:25.400> obesity<00:05:26.000> has
quarter Century epidemic obesity has
quarter Century epidemic obesity has
made<00:05:26.319> our<00:05:26.479> two<00:05:26.720> ton<00:05:26.960> steel<00:05:27.280> cars<00:05:27.600> gain<00:05:27.840> weight
made our two ton steel cars gain weight
made our two ton steel cars gain weight
uh<00:05:28.759> twice<00:05:29.039> as<00:05:29.240> fast<00:05:29.440> as<00:05:29.800> we<00:05:30.400> have<00:05:31.400> but<00:05:31.919> today
uh twice as fast as we have but today
uh twice as fast as we have but today
ultra<00:05:33.199> light<00:05:33.440> Ultra<00:05:33.960> strong<00:05:34.319> materials<00:05:35.000> like
ultra light Ultra strong materials like
ultra light Ultra strong materials like
carbon<00:05:35.600> fiber<00:05:36.360> composits<00:05:37.360> can<00:05:37.520> make<00:05:37.880> dramatic
carbon fiber composits can make dramatic
carbon fiber composits can make dramatic
weight<00:05:38.639> saving<00:05:38.960> snowball<00:05:39.639> and<00:05:39.759> can<00:05:39.960> make<00:05:40.319> cars
weight saving snowball and can make cars
weight saving snowball and can make cars
uh<00:05:41.240> simpler<00:05:41.720> and<00:05:41.919> cheaper<00:05:42.400> to<00:05:42.919> build<00:05:43.919> lighter
uh simpler and cheaper to build lighter
uh simpler and cheaper to build lighter
and<00:05:44.479> more<00:05:44.680> slippery<00:05:45.199> Autos<00:05:45.720> need<00:05:46.520> less<00:05:46.919> force
and more slippery Autos need less force
and more slippery Autos need less force
to<00:05:47.440> move<00:05:47.800> them<00:05:48.479> so<00:05:48.720> their<00:05:48.960> engines<00:05:49.639> get
to move them so their engines get
to move them so their engines get
smaller<00:05:50.759> indeed<00:05:51.400> that<00:05:51.520> sort<00:05:51.759> of<00:05:51.960> vehicle
smaller indeed that sort of vehicle
smaller indeed that sort of vehicle
Fitness<00:05:53.840> then<00:05:54.039> makes<00:05:54.520> electric<00:05:55.319> propulsion
Fitness then makes electric propulsion
Fitness then makes electric propulsion
affordable<00:05:57.280> because<00:05:57.600> the<00:05:57.759> batteries<00:05:58.280> or<00:05:58.520> fuel
affordable because the batteries or fuel
affordable because the batteries or fuel
cells<00:05:59.840> also<00:06:00.319> get<00:06:00.880> smaller<00:06:01.639> and<00:06:01.840> lighter<00:06:02.479> and
cells also get smaller and lighter and
cells also get smaller and lighter and
cheaper<00:06:03.440> so<00:06:03.680> sticker<00:06:04.120> prices<00:06:04.600> will
cheaper so sticker prices will
cheaper so sticker prices will
ultimately<00:06:05.680> fall<00:06:06.000> to<00:06:06.199> about<00:06:06.479> the<00:06:06.599> same<00:06:06.840> as
ultimately fall to about the same as
ultimately fall to about the same as
today<00:06:07.720> while<00:06:08.520> the<00:06:08.800> driving<00:06:09.319> cost<00:06:09.960> even<00:06:10.199> from
today while the driving cost even from
today while the driving cost even from
the<00:06:10.560> start<00:06:10.840> is<00:06:11.039> very<00:06:11.280> much<00:06:11.639> lower<00:06:12.639> so<00:06:13.000> these
the start is very much lower so these
the start is very much lower so these
Innovations<00:06:14.000> together<00:06:14.400> can<00:06:14.840> transform
Innovations together can transform
Innovations together can transform
automakers<00:06:16.639> from<00:06:17.240> bringing<00:06:17.919> tiny<00:06:18.520> savings
automakers from bringing tiny savings
automakers from bringing tiny savings
out<00:06:19.120> of<00:06:19.319> Victorian<00:06:19.919> engine<00:06:20.199> and<00:06:20.360> steel
out of Victorian engine and steel
out of Victorian engine and steel
stamping<00:06:21.520> Technologies<00:06:22.520> to<00:06:22.840> the<00:06:23.120> steeply
stamping Technologies to the steeply
stamping Technologies to the steeply
falling<00:06:24.319> costs<00:06:24.840> of<00:06:25.160> three<00:06:26.160> linked
falling costs of three linked
falling costs of three linked
innovations<00:06:27.919> that<00:06:28.400> uh<00:06:28.680> strongly<00:06:28.960> reinforce
innovations that uh strongly reinforce
innovations that uh strongly reinforce
each<00:06:29.840> other<00:06:30.520> namely<00:06:30.919> ultral<00:06:31.360> light<00:06:31.639> materials
each other namely ultral light materials
each other namely ultral light materials
making<00:06:32.759> them<00:06:32.919> into<00:06:33.280> structures<00:06:34.240> and<00:06:34.440> electric
making them into structures and electric
making them into structures and electric
propulsion<00:06:36.319> the<00:06:36.599> sales<00:06:37.039> can<00:06:37.680> grow<00:06:38.680> and<00:06:38.960> the<00:06:39.720> uh
propulsion the sales can grow and the uh
propulsion the sales can grow and the uh
prices<00:06:40.240> fall<00:06:40.639> even<00:06:40.919> faster<00:06:41.319> with<00:06:41.520> temporary
prices fall even faster with temporary
prices fall even faster with temporary
feebates<00:06:42.720> that<00:06:43.080> is<00:06:43.599> rebates<00:06:44.120> for<00:06:44.360> efficient
feebates that is rebates for efficient
feebates that is rebates for efficient
new<00:06:44.919> Autos<00:06:45.319> paid<00:06:45.560> for<00:06:45.800> by<00:06:46.000> fees<00:06:46.280> on
new Autos paid for by fees on
new Autos paid for by fees on
inefficient<00:06:47.120> ones<00:06:48.120> and<00:06:48.840> just<00:06:49.039> in<00:06:49.199> the<00:06:49.360> first
inefficient ones and just in the first
inefficient ones and just in the first
two<00:06:50.199> years<00:06:51.199> uh<00:06:51.360> the<00:06:51.520> biggest<00:06:51.880> of<00:06:52.080> Europe's
two years uh the biggest of Europe's
two years uh the biggest of Europe's
five<00:06:53.080> feebate<00:06:53.680> programs<00:06:54.400> has<00:06:54.639> tripled<00:06:55.080> the
five feebate programs has tripled the
five feebate programs has tripled the
speed<00:06:55.599> of<00:06:55.800> improving<00:06:56.319> Automotive
speed of improving Automotive
speed of improving Automotive
efficiency<00:06:58.720> the<00:06:59.000> resulting<00:07:00.000> shift<00:07:00.560> to
efficiency the resulting shift to
efficiency the resulting shift to
Electric<00:07:01.720> Autos<00:07:02.120> is<00:07:02.240> going<00:07:02.400> to<00:07:02.520> be<00:07:02.639> as
Electric Autos is going to be as
Electric Autos is going to be as
gamechanging<00:07:03.479> as<00:07:03.639> shifting<00:07:04.639> from
gamechanging as shifting from
gamechanging as shifting from
typewriters<00:07:05.759> to<00:07:06.080> the<00:07:06.520> gains<00:07:06.800> in<00:07:07.039> computers<00:07:07.639> of
typewriters to the gains in computers of
typewriters to the gains in computers of
course<00:07:07.960> computers<00:07:08.360> and<00:07:08.520> electronics<00:07:09.080> are<00:07:09.280> now
course computers and electronics are now
course computers and electronics are now
America's<00:07:10.280> biggest<00:07:10.599> industry<00:07:11.400> while
America's biggest industry while
America's biggest industry while
typewriter<00:07:12.160> makers<00:07:12.919> have<00:07:13.520> vanished<00:07:14.520> so
typewriter makers have vanished so
typewriter makers have vanished so
vehicle<00:07:15.560> Fitness<00:07:16.479> opens<00:07:16.800> a<00:07:16.960> new<00:07:17.199> Automotive
vehicle Fitness opens a new Automotive
vehicle Fitness opens a new Automotive
competitive<00:07:18.680> strategy<00:07:19.680> that<00:07:19.879> can<00:07:20.160> double<00:07:20.479> the
competitive strategy that can double the
competitive strategy that can double the
oil<00:07:20.879> savings<00:07:21.360> over<00:07:21.599> the<00:07:21.720> next<00:07:21.919> 40<00:07:22.280> years<00:07:22.879> but
oil savings over the next 40 years but
oil savings over the next 40 years but
then<00:07:23.280> also<00:07:24.080> make<00:07:24.400> electrification
then also make electrification
then also make electrification
affordable<00:07:25.960> and<00:07:26.160> that<00:07:26.879> displaces<00:07:27.639> the<00:07:27.800> rest
affordable and that displaces the rest
affordable and that displaces the rest
of<00:07:28.199> the<00:07:28.360> oil
of the oil
of the oil
America<00:07:31.000> could<00:07:31.280> lead<00:07:31.800> this<00:07:32.000> next<00:07:32.240> Automotive
America could lead this next Automotive
America could lead this next Automotive
Revolution<00:07:33.680> currently<00:07:34.080> the<00:07:34.199> leader<00:07:34.560> is
Revolution currently the leader is
Revolution currently the leader is
Germany<00:07:36.120> last<00:07:36.319> year
Germany last year
Germany last year
Volkswagen<00:07:38.240> announced<00:07:38.919> that<00:07:39.080> by<00:07:39.280> next<00:07:39.520> year
Volkswagen announced that by next year
Volkswagen announced that by next year
they'll<00:07:39.960> be<00:07:40.160> producing<00:07:40.919> this<00:07:41.199> carbon<00:07:41.639> fiber
they'll be producing this carbon fiber
they'll be producing this carbon fiber
plug-in<00:07:43.039> hybrid<00:07:43.440> getting<00:07:43.720> 230<00:07:44.520> m<00:07:44.800> a<00:07:45.000> gallon
plug-in hybrid getting 230 m a gallon
plug-in hybrid getting 230 m a gallon
also<00:07:46.400> last<00:07:46.639> year<00:07:47.120> BMW<00:07:47.879> announced<00:07:48.520> this<00:07:48.720> carbon
also last year BMW announced this carbon
also last year BMW announced this carbon
fiber<00:07:49.639> electric<00:07:50.120> car<00:07:50.560> they<00:07:50.680> said<00:07:50.879> that<00:07:51.000> its
fiber electric car they said that its
fiber electric car they said that its
carbon<00:07:51.520> fiber<00:07:51.800> is<00:07:51.960> paid<00:07:52.199> for<00:07:52.440> by<00:07:52.560> needing<00:07:52.919> pure
carbon fiber is paid for by needing pure
carbon fiber is paid for by needing pure
batteries<00:07:54.280> and<00:07:54.440> they<00:07:54.560> said<00:07:54.800> we<00:07:54.960> do<00:07:55.120> not<00:07:55.400> intend
batteries and they said we do not intend
batteries and they said we do not intend
to<00:07:56.039> be<00:07:56.240> a<00:07:56.400> typewriter<00:07:56.919> maker<00:07:57.639> Audi<00:07:58.000> claimed
to be a typewriter maker Audi claimed
to be a typewriter maker Audi claimed
it's<00:07:58.440> going<00:07:58.599> to<00:07:58.680> beat<00:07:58.879> them<00:07:59.039> both<00:07:59.240> by
it's going to beat them both by
it's going to beat them both by
year<00:08:01.280> seven<00:08:01.639> years<00:08:01.879> ago<00:08:02.280> an<00:08:02.520> even<00:08:03.000> faster<00:08:03.440> and
year seven years ago an even faster and
year seven years ago an even faster and
cheaper<00:08:04.120> American<00:08:04.919> manufacturing
cheaper American manufacturing
cheaper American manufacturing
technology<00:08:07.400> uh<00:08:07.599> was<00:08:07.759> used<00:08:08.520> to<00:08:09.520> uh<00:08:09.639> make<00:08:09.960> this
technology uh was used to uh make this
technology uh was used to uh make this
little<00:08:10.879> carbon<00:08:11.560> fiber<00:08:12.560> uh<00:08:12.720> test<00:08:13.120> part<00:08:13.960> which
little carbon fiber uh test part which
little carbon fiber uh test part which
doubles<00:08:14.479> as<00:08:14.639> a<00:08:14.800> carbon<00:08:15.440> cap<00:08:16.440> uh<00:08:17.240> in<00:08:18.000> one
doubles as a carbon cap uh in one
doubles as a carbon cap uh in one
minute<00:08:19.879> and<00:08:20.000> you<00:08:20.080> can<00:08:20.240> tell<00:08:20.440> from<00:08:20.599> the<00:08:20.759> sound
minute and you can tell from the sound
minute and you can tell from the sound
how<00:08:21.240> immensely<00:08:21.800> stiff<00:08:22.080> and<00:08:22.400> strong<00:08:22.560> it<00:08:22.720> is<00:08:23.720> um
how immensely stiff and strong it is um
how immensely stiff and strong it is um
don't<00:08:24.039> worry<00:08:24.240> about<00:08:24.440> dropping<00:08:24.800> it<00:08:24.960> it's
don't worry about dropping it it's
don't worry about dropping it it's
tougher<00:08:25.479> than<00:08:25.720> titanium<00:08:26.720> Tom<00:08:26.919> Freeman
tougher than titanium Tom Freeman
tougher than titanium Tom Freeman
actually<00:08:27.599> whacked<00:08:27.919> it<00:08:28.039> as<00:08:28.159> hard<00:08:28.280> as<00:08:28.400> he<00:08:28.479> could
actually whacked it as hard as he could
actually whacked it as hard as he could
with<00:08:28.720> a<00:08:28.840> sledgehammer<00:08:29.520> without<00:08:29.759> even
with a sledgehammer without even
with a sledgehammer without even
scuffing<00:08:30.319> it<00:08:31.159> but<00:08:31.360> such<00:08:31.639> manufacturing
scuffing it but such manufacturing
scuffing it but such manufacturing
techniques<00:08:32.919> can<00:08:33.120> scale<00:08:33.440> to<00:08:33.880> automotive<00:08:34.880> speed
techniques can scale to automotive speed
techniques can scale to automotive speed
and<00:08:35.560> cost<00:08:35.880> with<00:08:36.080> Aerospace<00:08:37.200> performance<00:08:38.200> they
and cost with Aerospace performance they
and cost with Aerospace performance they
can<00:08:38.479> save<00:08:38.760> four<00:08:39.039> fifths<00:08:39.360> of<00:08:39.479> the<00:08:39.680> capital
can save four fifths of the capital
can save four fifths of the capital
needed<00:08:40.440> to<00:08:40.599> make<00:08:40.839> Autos<00:08:41.760> they<00:08:41.880> can<00:08:42.000> save<00:08:42.320> lives
needed to make Autos they can save lives
needed to make Autos they can save lives
because<00:08:42.880> the<00:08:43.080> stuff<00:08:43.279> can<00:08:43.440> absorb<00:08:43.880> up<00:08:44.000> to<00:08:44.159> 12
because the stuff can absorb up to 12
because the stuff can absorb up to 12
times<00:08:44.800> as<00:08:44.959> much<00:08:45.160> crash<00:08:45.519> energy<00:08:45.839> per<00:08:46.040> pound<00:08:46.279> of
times as much crash energy per pound of
times as much crash energy per pound of
steel<00:08:47.200> if<00:08:47.320> we<00:08:47.440> made<00:08:47.680> all<00:08:47.880> our<00:08:48.040> Autos<00:08:48.440> this<00:08:48.640> way
steel if we made all our Autos this way
steel if we made all our Autos this way
it<00:08:49.600> would<00:08:49.760> save<00:08:50.080> oil<00:08:50.399> equivalent<00:08:50.800> to<00:08:50.959> finding
it would save oil equivalent to finding
it would save oil equivalent to finding
one<00:08:51.640> and<00:08:51.800> a<00:08:52.000> half<00:08:52.360> Saudi<00:08:52.720> arabas<00:08:53.160> or<00:08:53.480> half<00:08:53.640> an
one and a half Saudi arabas or half an
one and a half Saudi arabas or half an
OPEC<00:08:54.640> by<00:08:54.839> Drilling<00:08:55.279> in<00:08:55.440> the<00:08:55.600> Detroit
OPEC by Drilling in the Detroit
OPEC by Drilling in the Detroit
formation<00:08:56.880> a<00:08:57.080> very<00:08:57.399> perspective<00:08:58.040> play<00:08:59.000> and
formation a very perspective play and
formation a very perspective play and
all<00:08:59.519> those<00:08:59.680> negga<00:09:00.000> barrels<00:09:00.440> under<00:09:00.920> Detroit
all those negga barrels under Detroit
all those negga barrels under Detroit
cost<00:09:02.360> an<00:09:02.519> average<00:09:02.760> of<00:09:02.880> 18<00:09:03.200> bucks<00:09:03.440> a<00:09:03.600> barrel
cost an average of 18 bucks a barrel
cost an average of 18 bucks a barrel
they<00:09:04.160> are<00:09:04.360> all-<00:09:04.640> American<00:09:05.279> carbon<00:09:05.680> free<00:09:06.120> and
they are all- American carbon free and
they are all- American carbon free and
inexhaustible<00:09:08.800> the<00:09:08.920> same<00:09:09.360> physics<00:09:09.680> and<00:09:09.880> the
inexhaustible the same physics and the
inexhaustible the same physics and the
same<00:09:10.200> business<00:09:10.560> logic<00:09:10.959> also<00:09:11.279> appli<00:09:11.640> to<00:09:11.880> big
same business logic also appli to big
same business logic also appli to big
vehicles<00:09:12.839> in<00:09:13.000> the<00:09:13.120> 5<00:09:13.320> years<00:09:13.560> ending<00:09:14.360> 2010
vehicles in the 5 years ending 2010
vehicles in the 5 years ending 2010
Walmart<00:09:16.320> uh<00:09:16.440> saved<00:09:16.839> 60%<00:09:17.839> of<00:09:18.000> the<00:09:18.160> fuel<00:09:18.480> per<00:09:18.680> ton
Walmart uh saved 60% of the fuel per ton
Walmart uh saved 60% of the fuel per ton
Mile<00:09:19.240> in<00:09:19.399> its<00:09:19.680> giant<00:09:20.040> Fleet<00:09:20.399> of<00:09:20.560> heavy<00:09:20.800> trucks
Mile in its giant Fleet of heavy trucks
Mile in its giant Fleet of heavy trucks
through<00:09:21.440> better<00:09:21.720> Logistics<00:09:22.240> and<00:09:22.440> design<00:09:23.079> but
through better Logistics and design but
through better Logistics and design but
just<00:09:23.440> the<00:09:23.640> technological<00:09:24.320> Savings<00:09:25.120> in<00:09:25.320> heavy
just the technological Savings in heavy
just the technological Savings in heavy
trucks<00:09:25.920> can<00:09:26.200> get<00:09:26.360> to<00:09:26.640> 2/3<00:09:27.640> and<00:09:27.839> combined<00:09:28.320> with
trucks can get to 2/3 and combined with
trucks can get to 2/3 and combined with
triple<00:09:28.959> 2<00:09:29.480> tupled<00:09:29.880> deficiency<00:09:30.440> airplanes<00:09:31.079> now
triple 2 tupled deficiency airplanes now
triple 2 tupled deficiency airplanes now
on<00:09:31.360> the<00:09:31.480> drawing<00:09:31.800> board<00:09:32.279> can<00:09:32.480> save<00:09:32.839> close<00:09:33.079> to<00:09:33.240> a
on the drawing board can save close to a
on the drawing board can save close to a
trillion<00:09:34.120> dollars<00:09:35.120> also<00:09:35.399> today's<00:09:35.959> military
trillion dollars also today's military
trillion dollars also today's military
revolution<00:09:37.360> in<00:09:37.920> Energy<00:09:38.360> Efficiency<00:09:38.839> is<00:09:38.959> going
revolution in Energy Efficiency is going
revolution in Energy Efficiency is going
to<00:09:39.320> speed<00:09:39.640> up<00:09:39.920> all<00:09:40.040> of<00:09:40.240> these<00:09:40.640> civilian
to speed up all of these civilian
to speed up all of these civilian
advances<00:09:42.399> in<00:09:42.560> much<00:09:42.800> the<00:09:42.959> same<00:09:43.200> way<00:09:43.399> that
advances in much the same way that
advances in much the same way that
military<00:09:44.200> R&D<00:09:45.200> has<00:09:45.440> given<00:09:45.720> us<00:09:45.959> the<00:09:46.079> internet
military R&D has given us the internet
military R&D has given us the internet
the<00:09:46.640> global<00:09:47.000> positioning<00:09:47.480> system<00:09:48.000> and<00:09:48.160> the
the global positioning system and the
the global positioning system and the
Jet<00:09:48.519> Engine<00:09:48.800> and<00:09:48.920> microchip
Jet Engine and microchip
Jet Engine and microchip
Industries<00:09:51.440> as<00:09:51.560> we<00:09:51.760> design<00:09:52.240> and<00:09:52.519> build
Industries as we design and build
Industries as we design and build
Vehicles<00:09:54.160> better<00:09:54.440> we<00:09:54.560> can<00:09:54.720> also<00:09:55.000> use<00:09:55.279> them
Vehicles better we can also use them
Vehicles better we can also use them
smarter<00:09:56.160> by<00:09:56.360> harnessing<00:09:56.920> four<00:09:57.560> powerful
smarter by harnessing four powerful
smarter by harnessing four powerful
techniques<00:09:58.480> for<00:09:58.680> eliminating<00:09:59.399> needless
techniques for eliminating needless
techniques for eliminating needless
driving<00:10:01.040> instead<00:10:01.360> of<00:10:01.480> just<00:10:01.640> seeing<00:10:02.040> the<00:10:02.320> the
driving instead of just seeing the the
driving instead of just seeing the the
travel<00:10:02.920> grow<00:10:03.600> we<00:10:03.760> can<00:10:04.200> use<00:10:04.839> Innovative
travel grow we can use Innovative
travel grow we can use Innovative
pricing<00:10:06.160> charging<00:10:06.560> for<00:10:06.720> road<00:10:07.160> infrastructure
pricing charging for road infrastructure
pricing charging for road infrastructure
by<00:10:08.519> the<00:10:08.720> mile<00:10:09.240> not<00:10:09.519> by<00:10:09.680> the<00:10:09.880> gallon<00:10:10.519> we<00:10:10.680> can<00:10:11.160> use
by the mile not by the gallon we can use
by the mile not by the gallon we can use
some<00:10:11.600> smart<00:10:11.959> it<00:10:12.720> to<00:10:13.120> enhance<00:10:13.600> Transit<00:10:14.160> and
some smart it to enhance Transit and
some smart it to enhance Transit and
enable<00:10:15.040> car<00:10:15.360> sharing<00:10:15.640> and<00:10:15.800> ride<00:10:16.160> sharing<00:10:17.160> we
enable car sharing and ride sharing we
enable car sharing and ride sharing we
can<00:10:18.160> allow<00:10:18.760> smart<00:10:19.279> and<00:10:19.480> lucrative<00:10:20.320> growth
can allow smart and lucrative growth
can allow smart and lucrative growth
models<00:10:21.959> that<00:10:22.399> help<00:10:22.720> people<00:10:23.480> already<00:10:23.839> be<00:10:24.120> near
models that help people already be near
models that help people already be near
where<00:10:24.519> they<00:10:24.680> want<00:10:24.839> to<00:10:25.000> be<00:10:25.200> so<00:10:25.360> they<00:10:25.480> don't<00:10:25.680> need
where they want to be so they don't need
where they want to be so they don't need
to<00:10:26.000> go<00:10:26.200> somewhere<00:10:26.560> else<00:10:26.880> and<00:10:27.040> we<00:10:27.120> can<00:10:27.279> use
to go somewhere else and we can use
to go somewhere else and we can use
Smart<00:10:27.959> it<00:10:28.959> to<00:10:29.680> make<00:10:29.959> traffic<00:10:30.440> free<00:10:30.920> flowing
Smart it to make traffic free flowing
Smart it to make traffic free flowing
together<00:10:32.279> those<00:10:32.480> things<00:10:32.720> can<00:10:32.920> give<00:10:33.040> us<00:10:33.200> the
together those things can give us the
together those things can give us the
same<00:10:33.560> or<00:10:33.800> better<00:10:34.440> access<00:10:35.440> with<00:10:35.800> 46<00:10:36.560> to<00:10:37.240> 84%
same or better access with 46 to 84%
same or better access with 46 to 84%
less<00:10:38.600> driving<00:10:39.600> saving<00:10:40.040> another<00:10:40.320> .4<00:10:41.320> trillion
less driving saving another .4 trillion
less driving saving another .4 trillion
plus3<00:10:43.279> trillion<00:10:44.000> from<00:10:44.200> using<00:10:44.880> trucks<00:10:45.320> more
plus3 trillion from using trucks more
plus3 trillion from using trucks more
productively<00:10:46.839> so<00:10:47.200> 40<00:10:47.600> years<00:10:47.920> hence<00:10:48.279> when<00:10:48.399> you
productively so 40 years hence when you
productively so 40 years hence when you
add<00:10:48.680> it<00:10:48.800> all<00:10:49.000> up<00:10:49.240> a<00:10:49.360> far<00:10:49.600> more<00:10:49.880> mobile<00:10:50.480> US
add it all up a far more mobile US
add it all up a far more mobile US
economy<00:10:52.240> uh<00:10:52.399> can<00:10:52.639> use<00:10:53.000> no<00:10:53.480> oil<00:10:54.480> saving<00:10:54.920> or
economy uh can use no oil saving or
economy uh can use no oil saving or
displacing<00:10:55.839> barrels<00:10:56.360> for<00:10:56.639> 25<00:10:57.240> bucks<00:10:57.560> rather
displacing barrels for 25 bucks rather
displacing barrels for 25 bucks rather
than<00:10:57.959> buying<00:10:58.240> them<00:10:58.399> for<00:10:58.600> over<00:10:58.920> 100
than buying them for over 100
than buying them for over 100
adds<00:11:00.360> up<00:11:00.519> to<00:11:00.639> A4<00:11:01.079> trillion<00:11:02.079> net<00:11:02.440> saving
adds up to A4 trillion net saving
adds up to A4 trillion net saving
counting<00:11:03.760> all<00:11:03.920> the<00:11:04.079> hidden<00:11:04.440> costs<00:11:05.040> at<00:11:05.720> zero<00:11:06.720> so
counting all the hidden costs at zero so
counting all the hidden costs at zero so
to<00:11:07.279> get<00:11:07.639> Mobility<00:11:08.480> without<00:11:08.959> oil<00:11:09.639> to<00:11:09.839> phase<00:11:10.160> out
to get Mobility without oil to phase out
to get Mobility without oil to phase out
the<00:11:10.600> oil<00:11:11.560> we<00:11:11.680> can<00:11:11.839> get<00:11:12.120> efficient<00:11:12.600> and<00:11:12.800> then
the oil we can get efficient and then
the oil we can get efficient and then
switch<00:11:13.800> fuels<00:11:14.800> those<00:11:15.480> 125<00:11:16.040> to<00:11:16.240> 240<00:11:17.040> m<00:11:17.320> per<00:11:17.519> gon
switch fuels those 125 to 240 m per gon
switch fuels those 125 to 240 m per gon
equivalent<00:11:18.279> Autos<00:11:18.720> can<00:11:18.880> use<00:11:19.399> any<00:11:20.160> mixture<00:11:20.760> of
equivalent Autos can use any mixture of
equivalent Autos can use any mixture of
hydrogen<00:11:21.440> fuel<00:11:21.760> cells<00:11:22.959> electricity<00:11:23.959> and
hydrogen fuel cells electricity and
hydrogen fuel cells electricity and
advanced<00:11:25.320> biofuels<00:11:26.320> the<00:11:26.519> trucks<00:11:27.320> and<00:11:27.519> planes
advanced biofuels the trucks and planes
advanced biofuels the trucks and planes
can<00:11:28.160> realistically<00:11:28.839> use
can realistically use
can realistically use
uh<00:11:30.440> hydrogen<00:11:31.040> or<00:11:31.360> Advanced<00:11:31.800> biofuels<00:11:32.360> the
uh hydrogen or Advanced biofuels the
uh hydrogen or Advanced biofuels the
trucks<00:11:32.760> could<00:11:32.920> even<00:11:33.120> use<00:11:33.399> natural<00:11:33.880> gas<00:11:34.560> but<00:11:34.680> no
trucks could even use natural gas but no
trucks could even use natural gas but no
vehicles<00:11:35.320> will<00:11:35.519> need<00:11:35.800> oil<00:11:36.720> and<00:11:36.839> the<00:11:36.959> most
vehicles will need oil and the most
vehicles will need oil and the most
biofuel<00:11:38.480> we<00:11:38.639> might<00:11:38.880> need<00:11:39.200> just<00:11:39.399> 3<00:11:39.639> million
biofuel we might need just 3 million
biofuel we might need just 3 million
barrels<00:11:40.320> a<00:11:40.480> day<00:11:41.440> uh<00:11:41.560> can<00:11:41.680> be<00:11:41.800> made<00:11:42.040> 2third<00:11:42.600> from
barrels a day uh can be made 2third from
barrels a day uh can be made 2third from
waste<00:11:43.200> without<00:11:43.519> displacing<00:11:44.079> any<00:11:44.320> crop<00:11:44.639> land
waste without displacing any crop land
waste without displacing any crop land
and<00:11:45.200> without<00:11:45.519> harming<00:11:45.920> soil<00:11:46.360> or<00:11:46.639> climate<00:11:47.399> our
and without harming soil or climate our
and without harming soil or climate our
team<00:11:47.800> speeds<00:11:48.160> up<00:11:48.360> these<00:11:48.560> kinds<00:11:48.760> of<00:11:48.920> oil
team speeds up these kinds of oil
team speeds up these kinds of oil
savings<00:11:49.680> by<00:11:50.000> what<00:11:50.120> we<00:11:50.279> call<00:11:50.639> institutional
savings by what we call institutional
savings by what we call institutional
acupuncture<00:11:52.160> we<00:11:52.279> figure<00:11:52.560> out<00:11:52.720> where<00:11:52.920> the
acupuncture we figure out where the
acupuncture we figure out where the
business<00:11:53.839> logic<00:11:54.160> is<00:11:54.440> congested<00:11:54.920> and<00:11:55.079> not
business logic is congested and not
business logic is congested and not
flowing<00:11:55.680> properly<00:11:56.079> we<00:11:56.200> stick<00:11:56.480> little<00:11:56.720> needles
flowing properly we stick little needles
flowing properly we stick little needles
in<00:11:57.240> it<00:11:57.360> to<00:11:57.480> get<00:11:57.560> it<00:11:57.680> flowing<00:11:58.079> working<00:11:58.360> with
in it to get it flowing working with
in it to get it flowing working with
Partners<00:11:58.880> like<00:11:59.240> for<00:11:59.440> and<00:11:59.519> Walmart<00:11:59.839> and<00:11:59.959> the
Partners like for and Walmart and the
Partners like for and Walmart and the
Pentagon<00:12:00.959> and<00:12:01.079> the<00:12:01.200> long<00:12:01.440> transition<00:12:02.000> is
Pentagon and the long transition is
Pentagon and the long transition is
already<00:12:03.120> well<00:12:03.360> underway<00:12:04.000> in<00:12:04.200> fact<00:12:04.399> 3<00:12:04.639> years
already well underway in fact 3 years
already well underway in fact 3 years
ago<00:12:05.639> mainstream<00:12:06.200> analysts<00:12:06.639> were<00:12:06.800> starting<00:12:07.200> to
ago mainstream analysts were starting to
ago mainstream analysts were starting to
see<00:12:07.560> peak<00:12:07.920> oil<00:12:08.399> not<00:12:08.680> in<00:12:09.440> Supply<00:12:10.240> but<00:12:10.399> in<00:12:10.920> demand
see peak oil not in Supply but in demand
see peak oil not in Supply but in demand
and<00:12:12.079> Deutsche<00:12:12.480> Bank<00:12:12.800> even<00:12:13.040> said<00:12:13.800> World<00:12:14.160> oil
and Deutsche Bank even said World oil
and Deutsche Bank even said World oil
use<00:12:14.720> could<00:12:14.839> Peak<00:12:15.079> around
use could Peak around
use could Peak around
2016<00:12:16.920> in<00:12:17.040> other<00:12:17.240> words<00:12:17.519> oil<00:12:17.839> is<00:12:18.000> getting
2016 in other words oil is getting
2016 in other words oil is getting
uncompetitive<00:12:19.560> even<00:12:19.880> at<00:12:20.120> low<00:12:20.480> prices<00:12:21.440> before
uncompetitive even at low prices before
uncompetitive even at low prices before
it<00:12:22.160> becomes<00:12:22.600> unavailable<00:12:23.600> even<00:12:23.920> at<00:12:24.199> high
it becomes unavailable even at high
it becomes unavailable even at high
prices<00:12:26.279> but<00:12:26.480> the<00:12:26.959> electrified<00:12:27.720> Vehicles
prices but the electrified Vehicles
prices but the electrified Vehicles
don't<00:12:28.480> need<00:12:28.639> to<00:12:28.839> Bur<00:12:29.480> the<00:12:29.600> electricity<00:12:30.279> grid
don't need to Bur the electricity grid
don't need to Bur the electricity grid
rather<00:12:31.199> when<00:12:31.880> smart<00:12:32.240> Autos<00:12:32.760> exchange
rather when smart Autos exchange
rather when smart Autos exchange
electricity<00:12:33.800> and<00:12:34.000> information<00:12:34.519> through
electricity and information through
electricity and information through
smart<00:12:35.040> buildings<00:12:35.399> with<00:12:35.600> smart<00:12:35.839> grids<00:12:36.199> they're
smart buildings with smart grids they're
smart buildings with smart grids they're
adding<00:12:36.720> to<00:12:36.880> the<00:12:37.040> grid<00:12:38.000> valuable<00:12:38.639> flexibility
adding to the grid valuable flexibility
adding to the grid valuable flexibility
and<00:12:39.560> storage<00:12:40.120> that<00:12:40.279> help<00:12:40.519> the<00:12:40.600> grid<00:12:40.920> integrate
and storage that help the grid integrate
and storage that help the grid integrate
varying<00:12:42.560> solar<00:12:43.120> solar<00:12:43.519> and<00:12:43.680> wind<00:12:44.040> power<00:12:44.920> so
varying solar solar and wind power so
varying solar solar and wind power so
the<00:12:45.560> electrified<00:12:46.160> Autos<00:12:46.680> make<00:12:46.959> the<00:12:47.399> auto<00:12:47.760> and
the electrified Autos make the auto and
the electrified Autos make the auto and
electricity<00:12:48.600> problems<00:12:49.000> easier<00:12:49.360> to<00:12:49.560> solve
electricity problems easier to solve
electricity problems easier to solve
together<00:12:50.360> than<00:12:50.720> separately<00:12:51.720> and<00:12:51.839> they<00:12:52.000> also
together than separately and they also
together than separately and they also
converge<00:12:52.680> the<00:12:52.800> oil<00:12:53.160> story<00:12:53.600> with<00:12:53.800> our<00:12:54.199> second
converge the oil story with our second
converge the oil story with our second
big<00:12:54.959> story<00:12:55.959> saving<00:12:56.760> electricity<00:12:57.760> and<00:12:57.920> then
big story saving electricity and then
big story saving electricity and then
making<00:12:58.560> it<00:12:58.800> different
making it different
making it different
and<00:13:00.120> those<00:13:00.279> twin<00:13:00.639> Revolutions<00:13:01.320> in
and those twin Revolutions in
and those twin Revolutions in
electricity<00:13:03.160> will<00:13:03.959> bring<00:13:04.519> to<00:13:04.839> that<00:13:05.079> sector
electricity will bring to that sector
electricity will bring to that sector
more<00:13:06.240> numerous<00:13:06.720> and<00:13:06.959> profound<00:13:07.399> and<00:13:07.560> diverse
more numerous and profound and diverse
more numerous and profound and diverse
disruptions<00:13:08.800> than<00:13:09.079> any<00:13:09.320> other<00:13:09.600> sector
disruptions than any other sector
disruptions than any other sector
because<00:13:10.199> we've<00:13:10.440> got<00:13:10.959> 21st<00:13:11.560> century
because we've got 21st century
because we've got 21st century
technology<00:13:12.480> and<00:13:12.639> speed<00:13:12.959> colliding<00:13:13.399> headon
technology and speed colliding headon
technology and speed colliding headon
with<00:13:14.399> 20th<00:13:14.800> and<00:13:14.920> 19th<00:13:15.440> century<00:13:16.000> institutions
with 20th and 19th century institutions
with 20th and 19th century institutions
rules<00:13:17.399> and<00:13:17.800> cultures<00:13:18.800> changing<00:13:19.320> how<00:13:19.560> we<00:13:19.839> make
rules and cultures changing how we make
rules and cultures changing how we make
electricity<00:13:21.040> get<00:13:21.399> easier<00:13:22.120> if<00:13:22.320> we<00:13:22.639> need<00:13:22.920> less
electricity get easier if we need less
electricity get easier if we need less
of<00:13:23.560> it<00:13:24.320> most<00:13:24.519> of<00:13:24.639> it<00:13:24.839> now<00:13:25.160> is<00:13:25.360> wasted<00:13:26.320> and<00:13:26.480> the
of it most of it now is wasted and the
of it most of it now is wasted and the
Technologies<00:13:27.320> for<00:13:27.560> saving<00:13:27.959> it<00:13:28.240> keep
Technologies for saving it keep
Technologies for saving it keep
improving<00:13:29.160> faster<00:13:29.480> than<00:13:29.639> we're<00:13:29.839> installing
improving faster than we're installing
improving faster than we're installing
them<00:13:30.600> so<00:13:30.920> the<00:13:31.920> uh<00:13:32.160> unbought<00:13:32.839> efficiency
them so the uh unbought efficiency
them so the uh unbought efficiency
resource<00:13:33.839> keeps<00:13:34.079> getting<00:13:34.440> ever<00:13:34.800> bigger<00:13:35.199> and
resource keeps getting ever bigger and
resource keeps getting ever bigger and
cheaper<00:13:36.720> but<00:13:36.959> as<00:13:37.240> efficiency<00:13:37.760> in<00:13:37.920> buildings
cheaper but as efficiency in buildings
cheaper but as efficiency in buildings
and<00:13:38.560> Industry<00:13:39.160> starts<00:13:39.560> to<00:13:39.880> grow<00:13:40.279> faster<00:13:40.920> than
and Industry starts to grow faster than
and Industry starts to grow faster than
the<00:13:41.320> economy<00:13:42.320> America's<00:13:42.839> electricity<00:13:43.519> use
the economy America's electricity use
the economy America's electricity use
could<00:13:44.440> actually<00:13:45.160> shrink<00:13:46.160> uh<00:13:46.279> even<00:13:46.600> with<00:13:46.920> the
could actually shrink uh even with the
could actually shrink uh even with the
little<00:13:48.040> extra<00:13:48.399> use<00:13:48.800> required<00:13:49.480> for<00:13:49.800> those
little extra use required for those
little extra use required for those
efficient<00:13:50.480> electrified<00:13:51.519> autos<00:13:52.519> and<00:13:52.600> we<00:13:52.720> can
efficient electrified autos and we can
efficient electrified autos and we can
do<00:13:53.079> this<00:13:53.279> just<00:13:53.480> by<00:13:53.759> reasonably<00:13:54.399> accelerating
do this just by reasonably accelerating
do this just by reasonably accelerating
existing<00:13:55.600> Trends<00:13:56.480> uh<00:13:56.600> over<00:13:56.800> the<00:13:56.920> next<00:13:57.160> 40
existing Trends uh over the next 40
existing Trends uh over the next 40
years<00:13:58.120> buildings<00:13:58.560> which<00:13:58.720> use<00:13:59.079> 3/4<00:13:59.600> of<00:13:59.759> the
years buildings which use 3/4 of the
years buildings which use 3/4 of the
electricity<00:14:01.079> can<00:14:01.399> triple<00:14:01.800> or<00:14:02.040> quadruple
electricity can triple or quadruple
electricity can triple or quadruple
their<00:14:03.199> energy<00:14:03.680> productivity<00:14:04.519> saving<00:14:04.959> $1.4
their energy productivity saving $1.4
their energy productivity saving $1.4
trillion<00:14:07.839> Net<00:14:08.079> Present<00:14:08.560> Value<00:14:09.560> with<00:14:09.720> a<00:14:09.880> 33%
trillion Net Present Value with a 33%
trillion Net Present Value with a 33%
internal<00:14:11.240> rate<00:14:11.440> of<00:14:11.920> return<00:14:12.920> or<00:14:13.120> in<00:14:13.279> English
internal rate of return or in English
internal rate of return or in English
the<00:14:13.920> savings<00:14:14.279> are<00:14:14.440> worth<00:14:14.639> four<00:14:14.920> times<00:14:15.320> what
the savings are worth four times what
the savings are worth four times what
they<00:14:16.120> cost<00:14:17.120> uh<00:14:17.240> and<00:14:17.480> Industry<00:14:17.959> can<00:14:18.240> accelerate
they cost uh and Industry can accelerate
they cost uh and Industry can accelerate
too<00:14:19.079> doubling<00:14:19.560> its<00:14:19.800> energy<00:14:20.240> productivity
too doubling its energy productivity
too doubling its energy productivity
with<00:14:20.959> a<00:14:21.120> 21%<00:14:21.959> internal<00:14:22.360> rate<00:14:22.519> of<00:14:22.880> return<00:14:23.880> the
with a 21% internal rate of return the
with a 21% internal rate of return the
key<00:14:24.320> is<00:14:24.480> a<00:14:24.839> disruptive<00:14:25.480> innovation<00:14:26.120> that<00:14:26.279> we
key is a disruptive innovation that we
key is a disruptive innovation that we
call<00:14:26.880> integrative<00:14:27.720> design
call integrative design
call integrative design
often<00:14:29.519> makes<00:14:30.000> very<00:14:30.279> big<00:14:30.560> Energy<00:14:31.000> savings<00:14:31.560> cost
often makes very big Energy savings cost
often makes very big Energy savings cost
less<00:14:32.600> than<00:14:32.880> small<00:14:33.240> or<00:14:33.480> no<00:14:33.800> savings<00:14:34.560> that<00:14:34.680> is<00:14:34.839> it
less than small or no savings that is it
less than small or no savings that is it
can<00:14:35.079> give<00:14:35.240> you<00:14:35.480> expanding<00:14:36.240> returns<00:14:36.800> not
can give you expanding returns not
can give you expanding returns not
diminishing<00:14:38.360> returns<00:14:39.360> uh<00:14:39.600> that<00:14:39.720> is<00:14:39.959> how<00:14:40.199> our
diminishing returns uh that is how our
diminishing returns uh that is how our
2010<00:14:41.440> retrofit<00:14:42.079> is<00:14:42.199> saving<00:14:42.519> over<00:14:42.759> two<00:14:43.000> fifths
2010 retrofit is saving over two fifths
2010 retrofit is saving over two fifths
of<00:14:43.399> the<00:14:43.480> energy<00:14:43.800> in<00:14:43.920> the<00:14:44.040> Empire<00:14:44.480> State
of the energy in the Empire State
of the energy in the Empire State
Building<00:14:46.000> remanufacturing<00:14:47.000> those<00:14:47.240> 65,000
Building remanufacturing those 65,000
Building remanufacturing those 65,000
windows<00:14:48.720> on<00:14:49.120> site<00:14:49.880> into<00:14:50.199> Super<00:14:50.560> windows<00:14:51.199> that
windows on site into Super windows that
windows on site into Super windows that
pass<00:14:51.920> light<00:14:52.240> but<00:14:52.600> reflect<00:14:53.199> heat<00:14:54.199> plus<00:14:54.920> better
pass light but reflect heat plus better
pass light but reflect heat plus better
lights<00:14:55.680> and<00:14:55.920> office<00:14:56.320> equipment<00:14:56.720> and<00:14:56.920> such<00:14:57.920> uh
lights and office equipment and such uh
lights and office equipment and such uh
cut<00:14:58.320> the<00:14:58.560> maximum<00:14:59.160> cooling<00:14:59.480> load<00:14:59.800> by<00:15:00.000> a<00:15:00.279> third
cut the maximum cooling load by a third
cut the maximum cooling load by a third
and<00:15:01.839> then<00:15:02.240> renovating<00:15:02.920> smaller<00:15:03.320> chillers
and then renovating smaller chillers
and then renovating smaller chillers
instead<00:15:04.199> of<00:15:04.360> adding<00:15:04.720> bigger<00:15:05.040> ones<00:15:05.560> saved<00:15:06.040> $17
instead of adding bigger ones saved $17
instead of adding bigger ones saved $17
million<00:15:07.320> of<00:15:07.560> capital<00:15:07.959> cost<00:15:08.279> which<00:15:08.480> helped<00:15:08.800> pay
million of capital cost which helped pay
million of capital cost which helped pay
for<00:15:09.160> the<00:15:09.279> other<00:15:09.959> improvements<00:15:10.959> and<00:15:11.199> reduce
for the other improvements and reduce
for the other improvements and reduce
the<00:15:11.759> payback<00:15:12.519> to<00:15:12.800> just<00:15:13.000> three
the payback to just three
the payback to just three
years<00:15:15.199> integrative<00:15:15.759> design<00:15:16.160> can<00:15:16.440> also
years integrative design can also
years integrative design can also
increase<00:15:17.320> energy<00:15:17.720> Savings<00:15:18.160> in<00:15:18.440> Industry
increase energy Savings in Industry
increase energy Savings in Industry
Dow's<00:15:19.800> billion<00:15:20.240> doll<00:15:20.639> efficiency<00:15:21.160> investment
Dow's billion doll efficiency investment
Dow's billion doll efficiency investment
has<00:15:21.800> already<00:15:22.279> returned<00:15:22.639> $9<00:15:23.160> billion<00:15:23.600> dollar
has already returned $9 billion dollar
has already returned $9 billion dollar
but<00:15:24.839> industry<00:15:25.240> as<00:15:25.360> a<00:15:25.480> whole<00:15:25.720> has<00:15:25.880> another<00:15:26.320> half
but industry as a whole has another half
but industry as a whole has another half
trillion<00:15:27.120> dollars<00:15:27.880> of<00:15:28.040> energy<00:15:28.399> still<00:15:28.680> to<00:15:28.800> s
trillion dollars of energy still to s
trillion dollars of energy still to s
uh<00:15:30.279> for<00:15:30.480> example<00:15:31.160> 3<00:15:31.480> fths<00:15:31.880> of<00:15:32.040> the<00:15:32.160> world's
uh for example 3 fths of the world's
uh for example 3 fths of the world's
electricity<00:15:33.440> runs<00:15:33.839> Motors<00:15:34.440> half<00:15:34.600> of<00:15:34.759> that
electricity runs Motors half of that
electricity runs Motors half of that
runs<00:15:35.319> pumps<00:15:35.560> and<00:15:35.759> fans<00:15:36.160> and<00:15:36.519> those<00:15:36.680> can<00:15:36.839> all<00:15:37.079> be
runs pumps and fans and those can all be
runs pumps and fans and those can all be
made<00:15:37.959> more<00:15:38.199> efficient<00:15:38.560> and<00:15:38.680> the<00:15:38.800> motors<00:15:39.240> that
made more efficient and the motors that
made more efficient and the motors that
turn<00:15:40.240> them<00:15:40.800> can<00:15:41.800> have<00:15:42.000> their<00:15:42.199> system
turn them can have their system
turn them can have their system
efficiency<00:15:43.199> roughly<00:15:43.560> doubled<00:15:44.120> by
efficiency roughly doubled by
efficiency roughly doubled by
integrating<00:15:45.319> 35<00:15:45.880> improvements<00:15:46.440> paying<00:15:46.720> back
integrating 35 improvements paying back
integrating 35 improvements paying back
in<00:15:47.040> about<00:15:47.199> a<00:15:47.360> year<00:15:48.040> but<00:15:48.480> first<00:15:48.800> we<00:15:48.920> ought<00:15:49.120> to<00:15:49.279> be
in about a year but first we ought to be
in about a year but first we ought to be
capturing<00:15:50.199> bigger<00:15:50.560> cheaper<00:15:50.920> savings<00:15:51.360> that
capturing bigger cheaper savings that
capturing bigger cheaper savings that
are<00:15:51.639> normally<00:15:52.160> ignored<00:15:52.720> and<00:15:52.880> are<00:15:53.040> not<00:15:53.199> in<00:15:53.319> the
are normally ignored and are not in the
are normally ignored and are not in the
Textbooks<00:15:54.639> For<00:15:54.839> example<00:15:55.360> pumps<00:15:55.839> the<00:15:56.079> biggest
Textbooks For example pumps the biggest
Textbooks For example pumps the biggest
use<00:15:56.600> of<00:15:56.759> Motors<00:15:57.120> move<00:15:57.399> liquid<00:15:57.759> through<00:15:58.040> pipes
use of Motors move liquid through pipes
use of Motors move liquid through pipes
but<00:15:59.199> a<00:15:59.360> standard<00:15:59.800> industrial<00:16:00.279> pumping<00:16:00.600> Loop
but a standard industrial pumping Loop
but a standard industrial pumping Loop
was<00:16:01.680> redesigned<00:16:02.240> to<00:16:02.560> use<00:16:02.839> at<00:16:02.959> least<00:16:03.279> 86%<00:16:04.279> less
was redesigned to use at least 86% less
was redesigned to use at least 86% less
energy<00:16:05.759> not<00:16:06.000> by<00:16:06.160> getting<00:16:06.560> better<00:16:06.959> pumps<00:16:07.440> but
energy not by getting better pumps but
energy not by getting better pumps but
just<00:16:07.800> by<00:16:08.160> replacing<00:16:09.160> long<00:16:09.639> thin<00:16:10.040> crooked
just by replacing long thin crooked
just by replacing long thin crooked
pipes<00:16:11.040> with<00:16:11.319> fat<00:16:11.759> short<00:16:12.240> straight<00:16:13.160> pipes<00:16:14.160> this
pipes with fat short straight pipes this
pipes with fat short straight pipes this
is<00:16:14.639> not<00:16:15.079> about<00:16:15.480> new<00:16:15.839> technology<00:16:16.680> just
is not about new technology just
is not about new technology just
rearranging<00:16:17.680> our<00:16:17.839> metal<00:16:18.120> furniture<00:16:18.720> and<00:16:18.839> of
rearranging our metal furniture and of
rearranging our metal furniture and of
course<00:16:19.120> it<00:16:19.240> also<00:16:19.480> shrinks<00:16:19.959> the<00:16:20.079> pumping
course it also shrinks the pumping
course it also shrinks the pumping
equipment<00:16:20.959> at<00:16:21.120> its<00:16:21.399> capital<00:16:22.040> costs<00:16:23.040> so<00:16:23.560> what
equipment at its capital costs so what
equipment at its capital costs so what
does<00:16:23.959> such<00:16:24.240> savings<00:16:24.759> mean<00:16:25.279> for<00:16:25.519> the
does such savings mean for the
does such savings mean for the
electricity<00:16:26.440> that<00:16:26.560> is<00:16:26.759> 3-<00:16:27.079> Fifths<00:16:27.399> used<00:16:27.880> in
electricity that is 3- Fifths used in
electricity that is 3- Fifths used in
Motors<00:16:29.360> well<00:16:29.680> from<00:16:29.880> the<00:16:30.040> coal<00:16:30.600> burnt<00:16:30.959> at<00:16:31.120> the
Motors well from the coal burnt at the
Motors well from the coal burnt at the
power<00:16:31.600> plant<00:16:32.600> through<00:16:32.839> all<00:16:33.040> these
power plant through all these
power plant through all these
compounding
compounding
compounding
losses<00:16:35.800> only<00:16:36.079> a<00:16:36.279> tenth<00:16:36.600> of<00:16:36.759> the<00:16:37.040> fuel<00:16:37.360> energy
losses only a tenth of the fuel energy
losses only a tenth of the fuel energy
actually<00:16:38.160> ends<00:16:38.440> up<00:16:38.959> coming<00:16:39.199> out<00:16:39.440> the<00:16:39.639> pipe<00:16:39.839> as
actually ends up coming out the pipe as
actually ends up coming out the pipe as
flow<00:16:41.360> but<00:16:41.519> now<00:16:41.800> let's<00:16:41.959> turn<00:16:42.240> those
flow but now let's turn those
flow but now let's turn those
compounding<00:16:43.040> losses<00:16:43.639> around<00:16:44.519> backwards<00:16:45.519> and
compounding losses around backwards and
compounding losses around backwards and
every<00:16:46.519> unit<00:16:47.519> of<00:16:47.839> flow<00:16:48.279> or<00:16:48.519> friction<00:16:49.160> that<00:16:49.240> we
every unit of flow or friction that we
every unit of flow or friction that we
save<00:16:49.639> in<00:16:49.800> the<00:16:50.319> pipe<00:16:51.319> saves<00:16:52.040> 10<00:16:52.399> units<00:16:52.759> of<00:16:52.959> fuel
save in the pipe saves 10 units of fuel
save in the pipe saves 10 units of fuel
cost<00:16:53.720> pollution<00:16:54.360> and<00:16:54.639> what<00:16:54.800> hter<00:16:55.079> L<00:16:55.399> calls
cost pollution and what hter L calls
cost pollution and what hter L calls
Global<00:16:56.079> weirding<00:16:57.079> back<00:16:57.279> at<00:16:57.440> the<00:16:57.600> power<00:16:57.880> plant
Global weirding back at the power plant
Global weirding back at the power plant
and<00:16:58.639> of<00:16:58.880> of<00:16:58.959> course<00:16:59.120> as<00:16:59.240> you<00:16:59.319> go<00:16:59.480> back<00:16:59.680> Upstream
and of of course as you go back Upstream
and of of course as you go back Upstream
the<00:17:00.319> components<00:17:00.839> get<00:17:01.040> smaller<00:17:01.440> and<00:17:01.600> therefore
the components get smaller and therefore
the components get smaller and therefore
cheaper<00:17:03.920> our<00:17:04.120> team<00:17:04.559> has<00:17:05.480> lately<00:17:05.799> found<00:17:06.319> such
cheaper our team has lately found such
cheaper our team has lately found such
snowballing<00:17:07.319> Energy<00:17:07.679> savings<00:17:08.240> in<00:17:08.439> more<00:17:08.600> than
snowballing Energy savings in more than
snowballing Energy savings in more than
$30<00:17:09.079> billion<00:17:09.760> worth<00:17:10.000> of<00:17:10.160> industrial
$30 billion worth of industrial
$30 billion worth of industrial
redesigns<00:17:11.400> everything<00:17:11.839> from<00:17:12.439> data<00:17:12.760> centers
redesigns everything from data centers
redesigns everything from data centers
and<00:17:13.240> ship<00:17:13.520> Fabs<00:17:13.880> to<00:17:14.280> mines<00:17:14.600> and<00:17:15.120> refineries
and ship Fabs to mines and refineries
and ship Fabs to mines and refineries
typically<00:17:16.520> our<00:17:16.839> retrofit<00:17:17.439> designs<00:17:17.880> save
typically our retrofit designs save
typically our retrofit designs save
about<00:17:18.360> 30<00:17:18.679> to<00:17:18.839> 60%<00:17:19.520> of<00:17:19.640> the<00:17:19.760> energy<00:17:20.079> and<00:17:20.240> pay
about 30 to 60% of the energy and pay
about 30 to 60% of the energy and pay
back<00:17:21.000> in<00:17:21.160> a<00:17:21.280> few<00:17:21.520> years<00:17:22.520> while<00:17:22.799> the<00:17:23.280> new
back in a few years while the new
back in a few years while the new
facility<00:17:24.039> design<00:17:24.480> save<00:17:25.000> 40<00:17:25.360> to<00:17:25.480> 90<00:17:25.760> odd<00:17:26.079> per
facility design save 40 to 90 odd per
facility design save 40 to 90 odd per
with<00:17:27.240> generally<00:17:27.720> lower<00:17:28.319> Capital<00:17:28.640> cost
with generally lower Capital cost
with generally lower Capital cost
cost<00:17:30.840> now<00:17:31.080> needing<00:17:31.520> less<00:17:31.840> electricity<00:17:32.520> would
cost now needing less electricity would
cost now needing less electricity would
ease<00:17:33.160> and<00:17:33.440> speed<00:17:34.360> the<00:17:34.520> shift<00:17:34.880> to<00:17:35.039> new<00:17:35.280> sources
ease and speed the shift to new sources
ease and speed the shift to new sources
of<00:17:36.000> electricity<00:17:36.640> chiefly<00:17:37.120> Renewables<00:17:37.799> China
of electricity chiefly Renewables China
of electricity chiefly Renewables China
leads<00:17:39.280> their<00:17:39.679> explosive<00:17:40.320> growth<00:17:40.799> and<00:17:40.960> their
leads their explosive growth and their
leads their explosive growth and their
plummeting<00:17:41.760> cost<00:17:42.160> in<00:17:42.360> fact<00:17:42.960> these<00:17:43.720> solar
plummeting cost in fact these solar
plummeting cost in fact these solar
power<00:17:44.520> module<00:17:45.280> costs<00:17:45.600> have<00:17:45.840> just<00:17:46.039> fallen<00:17:46.520> off
power module costs have just fallen off
power module costs have just fallen off
the<00:17:46.919> bottom<00:17:47.200> of<00:17:47.320> the<00:17:47.760> chart<00:17:48.760> and<00:17:49.039> Germany<00:17:49.480> now
the bottom of the chart and Germany now
the bottom of the chart and Germany now
has<00:17:49.880> more<00:17:50.120> solar<00:17:50.480> workers<00:17:51.000> than<00:17:51.200> America<00:17:51.600> has
has more solar workers than America has
has more solar workers than America has
Steel
Steel
Steel
Workers<00:17:53.960> already<00:17:54.240> in<00:17:54.400> about<00:17:54.600> 20<00:17:55.200> States
Workers already in about 20 States
Workers already in about 20 States
private<00:17:56.520> installers<00:17:57.000> will<00:17:57.200> come<00:17:57.400> put<00:17:57.600> those
private installers will come put those
private installers will come put those
cheap<00:17:58.240> solar<00:17:58.559> cells<00:17:59.039> on<00:17:59.159> your<00:17:59.360> roof<00:18:00.240> with<00:18:00.400> no
cheap solar cells on your roof with no
cheap solar cells on your roof with no
money<00:18:00.840> down<00:18:01.159> and<00:18:01.280> beat<00:18:01.520> your<00:18:01.720> utility<00:18:02.440> bill
money down and beat your utility bill
money down and beat your utility bill
such<00:18:03.760> unregulated<00:18:04.760> products<00:18:05.159> could
such unregulated products could
such unregulated products could
ultimately<00:18:05.880> add<00:18:06.080> up<00:18:06.240> to<00:18:06.440> a<00:18:06.799> virtual<00:18:07.640> utility
ultimately add up to a virtual utility
ultimately add up to a virtual utility
that<00:18:09.440> bypasses<00:18:10.200> your<00:18:10.520> electric<00:18:11.039> company<00:18:11.679> just
that bypasses your electric company just
that bypasses your electric company just
as<00:18:12.120> your<00:18:12.320> cell<00:18:12.559> phone<00:18:13.000> bypassed<00:18:13.480> your
as your cell phone bypassed your
as your cell phone bypassed your
Wireline<00:18:14.120> phone<00:18:14.440> company<00:18:15.360> and<00:18:15.480> this<00:18:15.640> sort<00:18:15.799> of
Wireline phone company and this sort of
Wireline phone company and this sort of
thing<00:18:16.240> gives<00:18:16.520> utility<00:18:17.000> Executives<00:18:17.480> the<00:18:17.600> ejbs
thing gives utility Executives the ejbs
thing gives utility Executives the ejbs
and<00:18:18.320> it<00:18:18.440> gives<00:18:18.640> venture<00:18:19.080> capitalist<00:18:19.559> sweet
and it gives venture capitalist sweet
and it gives venture capitalist sweet
dreams<00:18:20.799> Renewables<00:18:21.520> are<00:18:21.799> no<00:18:22.039> longer<00:18:22.400> a<00:18:22.520> fringe
dreams Renewables are no longer a fringe
dreams Renewables are no longer a fringe
activity<00:18:24.600> uh<00:18:24.679> for<00:18:24.880> each<00:18:25.039> of<00:18:25.200> the<00:18:25.400> past<00:18:25.600> four
activity uh for each of the past four
activity uh for each of the past four
years<00:18:26.559> half<00:18:26.799> of<00:18:26.960> the<00:18:27.080> world's<00:18:27.480> new<00:18:27.720> generating
years half of the world's new generating
years half of the world's new generating
capacity<00:18:29.000> has<00:18:29.120> been<00:18:29.360> renewable<00:18:30.360> mainly
capacity has been renewable mainly
capacity has been renewable mainly
lately<00:18:31.159> in<00:18:31.320> developing<00:18:32.080> countries<00:18:33.080> in<00:18:33.280> 2010
lately in developing countries in 2010
lately in developing countries in 2010
Renewables<00:18:35.480> other<00:18:35.720> than<00:18:35.960> big<00:18:36.240> Hydro
Renewables other than big Hydro
Renewables other than big Hydro
particularly<00:18:38.000> wind<00:18:38.559> and<00:18:38.760> solar<00:18:39.120> cells<00:18:40.039> got
particularly wind and solar cells got
particularly wind and solar cells got
$151<00:18:41.600> billion<00:18:42.080> doar<00:18:42.520> of<00:18:42.760> private<00:18:43.240> investment
$151 billion doar of private investment
$151 billion doar of private investment
and<00:18:44.360> they<00:18:44.520> actually<00:18:44.880> surpassed<00:18:45.400> the<00:18:45.480> total
and they actually surpassed the total
and they actually surpassed the total
installed<00:18:46.360> capacity<00:18:46.840> of<00:18:47.000> nuclear<00:18:47.480> power<00:18:47.760> in
installed capacity of nuclear power in
installed capacity of nuclear power in
the<00:18:48.000> world<00:18:48.799> by<00:18:48.960> adding<00:18:49.520> 60<00:18:49.960> billion<00:18:50.400> watts<00:18:51.000> in
the world by adding 60 billion watts in
the world by adding 60 billion watts in
that<00:18:51.360> one<00:18:51.640> year<00:18:52.240> that<00:18:52.400> happens<00:18:52.799> to<00:18:52.960> be<00:18:53.159> the
that one year that happens to be the
that one year that happens to be the
same<00:18:53.559> amount<00:18:53.960> of<00:18:54.440> solar<00:18:54.840> cell<00:18:55.400> capacity<00:18:55.960> that
same amount of solar cell capacity that
same amount of solar cell capacity that
the<00:18:56.200> world<00:18:56.480> can<00:18:56.679> now<00:18:56.880> make<00:18:57.440> every<00:18:58.039> year<00:18:59.080> a
the world can now make every year a
the world can now make every year a
number<00:18:59.559> that<00:18:59.679> goes<00:18:59.880> up<00:19:00.120> 60<00:19:00.400> or<00:19:00.559> 70%<00:19:01.200> a<00:19:01.360> year<00:19:02.080> in
number that goes up 60 or 70% a year in
number that goes up 60 or 70% a year in
contrast<00:19:03.360> the<00:19:04.280> uh<00:19:04.400> net<00:19:04.760> additions<00:19:05.240> of<00:19:05.440> nuclear
contrast the uh net additions of nuclear
contrast the uh net additions of nuclear
capacity<00:19:06.640> and<00:19:06.840> coal<00:19:07.120> capacity<00:19:07.600> and<00:19:07.679> the
capacity and coal capacity and the
capacity and coal capacity and the
orders<00:19:08.240> behind<00:19:08.640> those<00:19:09.640> U<00:19:09.799> keep<00:19:10.039> fading
orders behind those U keep fading
orders behind those U keep fading
because<00:19:10.799> they<00:19:10.919> cost<00:19:11.159> too<00:19:11.320> much<00:19:11.480> and<00:19:11.600> they<00:19:11.720> have
because they cost too much and they have
because they cost too much and they have
too<00:19:12.039> much<00:19:12.280> Financial<00:19:12.799> Risk<00:19:13.240> in<00:19:13.400> fact<00:19:13.559> in<00:19:13.720> this
too much Financial Risk in fact in this
too much Financial Risk in fact in this
country<00:19:14.960> no<00:19:15.159> new<00:19:15.400> nuclear<00:19:15.880> power<00:19:16.159> plant<00:19:16.480> has
country no new nuclear power plant has
country no new nuclear power plant has
been<00:19:16.799> able<00:19:17.000> to<00:19:17.320> raise<00:19:17.640> any<00:19:17.919> private
been able to raise any private
been able to raise any private
construction<00:19:19.120> Capital<00:19:19.919> despite<00:19:20.360> 7even<00:19:20.679> years
construction Capital despite 7even years
construction Capital despite 7even years
of<00:19:21.360> 100<00:19:21.679> plus<00:19:21.960> perc
of 100 plus perc
of 100 plus perc
subsidies<00:19:23.880> so<00:19:24.159> how<00:19:24.400> else<00:19:24.679> could<00:19:24.840> we<00:19:25.039> replace
subsidies so how else could we replace
subsidies so how else could we replace
the<00:19:25.640> coal<00:19:26.039> fired<00:19:26.600> power<00:19:26.919> plants<00:19:27.880> well
the coal fired power plants well
the coal fired power plants well
efficiency<00:19:28.760> and<00:19:28.960> gas<00:19:29.480> can<00:19:29.720> displace<00:19:30.280> them<00:19:30.840> all
efficiency and gas can displace them all
efficiency and gas can displace them all
at<00:19:31.679> below<00:19:32.159> just<00:19:32.360> their<00:19:32.720> operating<00:19:33.320> cost<00:19:34.320> and
at below just their operating cost and
at below just their operating cost and
combined<00:19:34.919> with<00:19:35.080> Renewables<00:19:35.679> can<00:19:35.880> displace
combined with Renewables can displace
combined with Renewables can displace
them<00:19:36.679> more<00:19:36.880> than<00:19:37.039> 23<00:19:37.679> times<00:19:38.200> at<00:19:38.400> less<00:19:38.600> than
them more than 23 times at less than
them more than 23 times at less than
their<00:19:38.919> replacement<00:19:39.480> cost<00:19:39.880> but<00:19:40.240> we<00:19:40.360> only<00:19:40.559> need
their replacement cost but we only need
their replacement cost but we only need
to<00:19:40.880> replace<00:19:41.280> them
to replace them
to replace them
once<00:19:43.520> we're<00:19:43.720> often<00:19:44.000> told<00:19:44.280> though<00:19:44.440> that<00:19:44.679> only
once we're often told though that only
once we're often told though that only
coal<00:19:45.080> and<00:19:45.200> nuclear<00:19:45.559> plants<00:19:45.880> can<00:19:46.039> keep<00:19:46.240> the
coal and nuclear plants can keep the
coal and nuclear plants can keep the
lights<00:19:46.600> on<00:19:46.880> because<00:19:47.120> they're<00:19:47.679> 24/7<00:19:48.679> whereas
lights on because they're 24/7 whereas
lights on because they're 24/7 whereas
wind<00:19:49.400> and<00:19:49.559> solar<00:19:49.919> power<00:19:50.200> are<00:19:50.559> variable<00:19:51.200> and
wind and solar power are variable and
wind and solar power are variable and
hence<00:19:52.120> supposedly<00:19:53.200> unreliable<00:19:54.200> actually<00:19:54.520> no
hence supposedly unreliable actually no
hence supposedly unreliable actually no
generator<00:19:55.559> is<00:19:55.760> 24/7<00:19:56.520> they<00:19:56.679> all<00:19:57.039> break<00:19:58.039> and
generator is 24/7 they all break and
generator is 24/7 they all break and
when<00:19:58.720> when<00:19:58.799> a<00:19:58.919> big<00:19:59.080> plant<00:19:59.400> goes<00:19:59.679> down<00:20:00.039> you<00:20:00.200> lose
when when a big plant goes down you lose
when when a big plant goes down you lose
a<00:20:00.600> th000<00:20:00.960> megawatts<00:20:01.600> in
a th000 megawatts in
a th000 megawatts in
milliseconds<00:20:03.320> often<00:20:03.559> for<00:20:03.760> weeks<00:20:03.960> or<00:20:04.120> months
milliseconds often for weeks or months
milliseconds often for weeks or months
often<00:20:04.760> without<00:20:05.000> warning<00:20:05.960> that<00:20:06.080> is<00:20:06.280> exactly
often without warning that is exactly
often without warning that is exactly
why<00:20:06.960> we've<00:20:07.200> designed<00:20:07.559> the<00:20:07.720> grid<00:20:08.480> to<00:20:08.760> back<00:20:09.039> up
why we've designed the grid to back up
why we've designed the grid to back up
failed<00:20:10.120> plants<00:20:10.799> with<00:20:11.000> working<00:20:11.440> plants<00:20:12.240> and<00:20:12.400> in
failed plants with working plants and in
failed plants with working plants and in
exactly<00:20:13.039> the<00:20:13.200> same<00:20:13.480> way<00:20:14.120> the<00:20:14.360> grid<00:20:15.360> uh<00:20:15.880> can
exactly the same way the grid uh can
exactly the same way the grid uh can
handle<00:20:16.960> wind<00:20:17.480> wind<00:20:17.799> and<00:20:18.039> solar<00:20:18.480> poers
handle wind wind and solar poers
handle wind wind and solar poers
forecastable
forecastable
forecastable
variations<00:20:22.559> uh<00:20:23.360> hourly<00:20:24.080> simulations<00:20:25.080> show
variations uh hourly simulations show
variations uh hourly simulations show
that<00:20:26.080> largely<00:20:26.640> or<00:20:27.039> wholly<00:20:27.480> renewable<00:20:28.000> grids
that largely or wholly renewable grids
that largely or wholly renewable grids
can<00:20:28.679> deliver<00:20:29.120> highly<00:20:29.440> reliable<00:20:30.080> power<00:20:30.880> when
can deliver highly reliable power when
can deliver highly reliable power when
they're<00:20:31.320> forecasted<00:20:32.320> integrated<00:20:33.000> and
they're forecasted integrated and
they're forecasted integrated and
diversified<00:20:34.200> by<00:20:34.440> both<00:20:34.880> type<00:20:35.200> and<00:20:35.640> location
diversified by both type and location
diversified by both type and location
and<00:20:36.799> that's<00:20:36.960> true<00:20:37.360> both<00:20:37.520> for<00:20:37.720> Continental
and that's true both for Continental
and that's true both for Continental
areas<00:20:38.600> like<00:20:38.880> us<00:20:39.159> or<00:20:39.480> Europe<00:20:40.480> uh<00:20:40.640> and<00:20:40.880> for
areas like us or Europe uh and for
areas like us or Europe uh and for
smaller<00:20:42.200> areas<00:20:42.679> embedded<00:20:43.280> within<00:20:43.559> a<00:20:43.720> larger
smaller areas embedded within a larger
smaller areas embedded within a larger
grid<00:20:44.880> that<00:20:45.039> is<00:20:45.360> how<00:20:45.600> for<00:20:45.799> example<00:20:46.360> four<00:20:46.880> German
grid that is how for example four German
grid that is how for example four German
states<00:20:47.880> in<00:20:48.080> 2010<00:20:48.679> were<00:20:48.960> 43<00:20:49.520> to<00:20:49.720> 52%<00:20:50.720> wind
states in 2010 were 43 to 52% wind
states in 2010 were 43 to 52% wind
powerered<00:20:51.640> Portugal<00:20:52.640> was<00:20:52.880> 45%<00:20:53.880> renewable
powerered Portugal was 45% renewable
powerered Portugal was 45% renewable
powered<00:20:55.520> uh<00:20:55.679> Denmark<00:20:56.679> 36<00:20:57.679> and<00:20:57.799> it's<00:20:58.039> how<00:20:58.240> all
powered uh Denmark 36 and it's how all
powered uh Denmark 36 and it's how all
of<00:20:58.640> of<00:20:58.840> Europe<00:20:59.840> uh<00:20:59.960> can<00:21:00.159> shift<00:21:00.679> to<00:21:00.919> renewable
of of Europe uh can shift to renewable
of of Europe uh can shift to renewable
electricity<00:21:02.679> in<00:21:02.880> America<00:21:03.480> our<00:21:03.799> aging<00:21:04.400> dirty
electricity in America our aging dirty
electricity in America our aging dirty
and<00:21:05.080> insecure<00:21:05.960> power<00:21:06.280> system<00:21:07.000> has<00:21:07.159> to<00:21:07.280> be
and insecure power system has to be
and insecure power system has to be
replaced<00:21:07.880> Anyway<00:21:08.280> by<00:21:08.480> 2050<00:21:09.480> and<00:21:09.919> whatever<00:21:10.400> we
replaced Anyway by 2050 and whatever we
replaced Anyway by 2050 and whatever we
replace<00:21:11.039> it<00:21:11.200> with<00:21:11.400> is<00:21:11.520> going<00:21:11.640> to<00:21:11.799> cost<00:21:12.080> about
replace it with is going to cost about
replace it with is going to cost about
the<00:21:12.440> same<00:21:12.799> about<00:21:12.919> $6<00:21:13.240> trillion<00:21:13.640> doll<00:21:13.960> at
the same about $6 trillion doll at
the same about $6 trillion doll at
present<00:21:14.559> value<00:21:15.400> whether<00:21:15.640> we<00:21:15.799> buy<00:21:16.080> more<00:21:16.279> of
present value whether we buy more of
present value whether we buy more of
what<00:21:16.600> we've<00:21:16.840> got<00:21:17.520> or<00:21:17.799> new<00:21:18.039> nuclear<00:21:18.440> and
what we've got or new nuclear and
what we've got or new nuclear and
so-called<00:21:19.039> Clean<00:21:19.400> Coal<00:21:20.080> or<00:21:20.320> Renewables<00:21:20.960> that
so-called Clean Coal or Renewables that
so-called Clean Coal or Renewables that
are<00:21:21.400> more<00:21:21.559> or<00:21:21.799> less<00:21:22.440> centralized<00:21:23.440> but<00:21:24.080> those
are more or less centralized but those
are more or less centralized but those
four<00:21:24.559> Futures<00:21:25.039> at<00:21:25.200> the<00:21:25.360> same<00:21:25.720> cost<00:21:26.120> differ
four Futures at the same cost differ
four Futures at the same cost differ
profoundly<00:21:27.120> in<00:21:27.320> their<00:21:27.600> risks
profoundly in their risks
profoundly in their risks
around<00:21:29.919> National<00:21:30.440> Security<00:21:31.240> fuel<00:21:32.279> water
around National Security fuel water
around National Security fuel water
Finance<00:21:34.000> technology<00:21:34.840> climate<00:21:35.520> and<00:21:35.799> health
Finance technology climate and health
Finance technology climate and health
for<00:21:36.760> example<00:21:37.200> our<00:21:37.520> over<00:21:37.880> centralized<00:21:38.799> grid<00:21:39.799> uh
for example our over centralized grid uh
for example our over centralized grid uh
is<00:21:40.919> very<00:21:41.200> vulnerable<00:21:41.760> to<00:21:42.240> cascading<00:21:43.000> and
is very vulnerable to cascading and
is very vulnerable to cascading and
potentially<00:21:43.919> economy<00:21:44.360> shattering<00:21:45.159> blackouts
potentially economy shattering blackouts
potentially economy shattering blackouts
caused<00:21:46.520> by<00:21:46.720> bad<00:21:47.000> space<00:21:47.360> weather<00:21:47.760> or<00:21:48.000> other
caused by bad space weather or other
caused by bad space weather or other
natural<00:21:48.720> disasters<00:21:49.279> or<00:21:49.520> terrorist
natural disasters or terrorist
natural disasters or terrorist
attack<00:21:51.679> but<00:21:51.960> that<00:21:52.159> blackout<00:21:52.679> risk<00:21:53.000> disappears
attack but that blackout risk disappears
attack but that blackout risk disappears
and<00:21:53.919> all<00:21:54.039> of<00:21:54.159> the<00:21:54.320> other<00:21:54.520> risks<00:21:54.840> are<00:21:55.080> best
and all of the other risks are best
and all of the other risks are best
managed<00:21:56.400> with<00:21:56.640> distributed<00:21:57.240> Renewables
managed with distributed Renewables
managed with distributed Renewables
organized<00:21:59.360> into<00:21:59.640> local<00:22:00.240> micro<00:22:00.640> grids<00:22:00.960> that
organized into local micro grids that
organized into local micro grids that
normally<00:22:01.480> interconnect<00:22:02.440> but<00:22:02.600> can<00:22:02.760> stand
normally interconnect but can stand
normally interconnect but can stand
alone<00:22:03.480> at<00:22:03.640> need<00:22:03.960> that<00:22:04.080> is<00:22:04.279> they<00:22:04.400> can<00:22:05.120> uh
alone at need that is they can uh
alone at need that is they can uh
disconnect<00:22:05.760> fractally<00:22:06.440> and<00:22:06.679> then<00:22:06.799> reconnect
disconnect fractally and then reconnect
disconnect fractally and then reconnect
seamlessly<00:22:08.799> that<00:22:09.600> uh<00:22:09.799> approach<00:22:10.120> is<00:22:10.360> exactly
seamlessly that uh approach is exactly
seamlessly that uh approach is exactly
what<00:22:10.919> the<00:22:11.080> Pentagon<00:22:11.520> is<00:22:11.720> adopting<00:22:12.120> for<00:22:12.320> its
what the Pentagon is adopting for its
what the Pentagon is adopting for its
own<00:22:12.760> power<00:22:13.080> supply<00:22:14.080> they<00:22:14.200> think<00:22:14.400> they<00:22:14.600> need
own power supply they think they need
own power supply they think they need
that<00:22:15.000> how<00:22:15.120> about<00:22:15.320> the<00:22:15.440> rest<00:22:15.600> of<00:22:15.720> us<00:22:15.880> that
that how about the rest of us that
that how about the rest of us that
they're<00:22:16.200> defending<00:22:16.679> we<00:22:16.799> want<00:22:16.960> our<00:22:17.120> stuff<00:22:17.360> to
they're defending we want our stuff to
they're defending we want our stuff to
work<00:22:18.039> too<00:22:19.039> uh<00:22:19.440> and<00:22:19.640> at<00:22:19.799> about<00:22:20.080> the<00:22:20.200> same<00:22:20.520> cost
work too uh and at about the same cost
work too uh and at about the same cost
as<00:22:21.000> business<00:22:21.360> as<00:22:21.559> usual<00:22:22.039> this<00:22:22.159> would<00:22:22.360> maximize
as business as usual this would maximize
as business as usual this would maximize
National<00:22:23.960> Security<00:22:24.960> uh<00:22:25.159> customer<00:22:25.640> Choice
National Security uh customer Choice
National Security uh customer Choice
entrepreneurial<00:22:27.360> opportunity<00:22:28.279> and<00:22:28.520> and
entrepreneurial opportunity and and
entrepreneurial opportunity and and
Innovation<00:22:30.400> together<00:22:30.840> efficient<00:22:31.240> use<00:22:31.720> and
Innovation together efficient use and
Innovation together efficient use and
diverse<00:22:33.400> dispersed<00:22:34.159> renewable<00:22:34.799> Supply<00:22:35.480> are
diverse dispersed renewable Supply are
diverse dispersed renewable Supply are
starting<00:22:35.919> to<00:22:36.120> transform<00:22:36.720> the<00:22:36.840> whole
starting to transform the whole
starting to transform the whole
electricity<00:22:37.880> sector<00:22:38.559> traditionally
electricity sector traditionally
electricity sector traditionally
utilities<00:22:39.840> buil<00:22:40.200> a<00:22:40.279> lot<00:22:40.440> of<00:22:40.520> giant<00:22:40.919> coal
utilities buil a lot of giant coal
utilities buil a lot of giant coal
nuclear<00:22:41.640> plants<00:22:42.120> and<00:22:42.240> a<00:22:42.360> bunch<00:22:42.520> of<00:22:42.640> big<00:22:42.840> gas
nuclear plants and a bunch of big gas
nuclear plants and a bunch of big gas
plants<00:22:43.400> and<00:22:43.559> maybe<00:22:43.799> a<00:22:43.880> little<00:22:44.039> bit<00:22:44.200> of
plants and maybe a little bit of
plants and maybe a little bit of
efficiency<00:22:44.840> and<00:22:44.960> Renewables<00:22:45.919> and<00:22:46.080> those
efficiency and Renewables and those
efficiency and Renewables and those
utilities<00:22:46.799> were<00:22:47.039> rewarded<00:22:47.679> as<00:22:47.880> they<00:22:48.080> still
utilities were rewarded as they still
utilities were rewarded as they still
are<00:22:48.679> in<00:22:48.880> 34<00:22:49.600> states<00:22:50.520> for<00:22:50.799> selling<00:22:51.200> you<00:22:51.600> more
are in 34 states for selling you more
are in 34 states for selling you more
electricity<00:22:54.080> however<00:22:55.039> especially<00:22:55.480> where
electricity however especially where
electricity however especially where
Regulators<00:22:56.360> are<00:22:56.679> now<00:22:57.200> instead<00:22:57.640> rewarding
Regulators are now instead rewarding
Regulators are now instead rewarding
cutting<00:22:58.799> your
cutting your
cutting your
bills<00:23:00.840> uh<00:23:01.559> the<00:23:01.880> Investments<00:23:02.360> are<00:23:02.600> shifting
bills uh the Investments are shifting
bills uh the Investments are shifting
radically<00:23:03.559> toward<00:23:04.000> efficiency<00:23:04.679> demand
radically toward efficiency demand
radically toward efficiency demand
response<00:23:05.799> co-generation<00:23:06.799> Renewables<00:23:07.480> and
response co-generation Renewables and
response co-generation Renewables and
ways<00:23:07.919> to<00:23:08.200> knit<00:23:08.480> them<00:23:08.600> all<00:23:08.960> together<00:23:09.200> reliably
ways to knit them all together reliably
ways to knit them all together reliably
with<00:23:10.200> less<00:23:10.440> transmission<00:23:11.080> and<00:23:11.279> little<00:23:11.480> or<00:23:11.679> no
with less transmission and little or no
with less transmission and little or no
bulk<00:23:12.720> electricity<00:23:13.320> storage<00:23:14.200> so<00:23:14.520> our<00:23:14.640> energy
bulk electricity storage so our energy
bulk electricity storage so our energy
future<00:23:15.400> is<00:23:15.600> not<00:23:15.960> fate<00:23:16.440> but<00:23:16.720> choice<00:23:17.080> and<00:23:17.240> that
future is not fate but choice and that
future is not fate but choice and that
choice<00:23:17.760> is<00:23:18.000> very<00:23:18.640> flexible<00:23:19.640> in<00:23:19.799> 1976<00:23:20.799> for
choice is very flexible in 1976 for
choice is very flexible in 1976 for
example<00:23:21.400> government<00:23:21.720> and<00:23:21.840> Industry<00:23:22.240> insisted
example government and Industry insisted
example government and Industry insisted
that<00:23:22.960> the<00:23:23.159> amount<00:23:23.440> of<00:23:23.640> energy<00:23:24.200> needed<00:23:24.520> to<00:23:24.640> make
that the amount of energy needed to make
that the amount of energy needed to make
a<00:23:24.960> dollar<00:23:25.200> of<00:23:25.360> GDP<00:23:25.840> could<00:23:26.039> never<00:23:26.320> go<00:23:26.640> down<00:23:27.600> and
a dollar of GDP could never go down and
a dollar of GDP could never go down and
I<00:23:27.880> heretically<00:23:28.520> suggested<00:23:28.960> it<00:23:29.080> could<00:23:29.320> go<00:23:29.559> down
I heretically suggested it could go down
I heretically suggested it could go down
several<00:23:30.240> fold<00:23:31.120> well<00:23:31.600> that's<00:23:31.799> what's<00:23:32.159> actually
several fold well that's what's actually
several fold well that's what's actually
happened<00:23:32.880> so<00:23:33.080> far<00:23:33.320> it's<00:23:33.520> Fallen<00:23:33.919> by<00:23:34.240> half<00:23:35.000> but
happened so far it's Fallen by half but
happened so far it's Fallen by half but
with<00:23:35.320> today's<00:23:35.799> much<00:23:36.000> better<00:23:36.600> Technologies
with today's much better Technologies
with today's much better Technologies
more<00:23:37.799> mature<00:23:38.200> delivery<00:23:38.640> channels<00:23:39.080> and
more mature delivery channels and
more mature delivery channels and
integrative<00:23:39.880> design<00:23:40.720> we<00:23:40.840> can<00:23:41.000> do<00:23:41.760> far<00:23:42.039> more
integrative design we can do far more
integrative design we can do far more
and<00:23:42.799> even
and even
and even
cheaper<00:23:44.760> so<00:23:44.919> to<00:23:45.080> solve<00:23:45.320> the<00:23:45.440> energy<00:23:46.000> problem
cheaper so to solve the energy problem
cheaper so to solve the energy problem
we<00:23:46.720> just<00:23:46.840> needed<00:23:47.159> to<00:23:47.360> enlarge<00:23:47.799> it<00:23:48.440> and<00:23:48.679> the
we just needed to enlarge it and the
we just needed to enlarge it and the
results<00:23:49.200> May<00:23:49.400> at<00:23:49.559> first<00:23:50.559> seem<00:23:50.840> incredible<00:23:51.520> but
results May at first seem incredible but
results May at first seem incredible but
you<00:23:52.159> know<00:23:52.279> as<00:23:52.480> Marshall<00:23:52.720> mclen<00:23:53.200> said<00:23:53.480> only
you know as Marshall mclen said only
you know as Marshall mclen said only
puny<00:23:54.159> Secrets<00:23:54.600> need<00:23:55.240> protection<00:23:56.240> big
puny Secrets need protection big
puny Secrets need protection big
discoveries<00:23:57.080> are<00:23:57.400> protected<00:23:58.120> by
discoveries are protected by
discoveries are protected by
public
public
public
incredulity<00:24:02.520> now<00:24:02.760> combine<00:24:03.360> the<00:24:03.520> electricity
incredulity now combine the electricity
incredulity now combine the electricity
and<00:24:04.360> oil<00:24:04.679> revolutions<00:24:05.360> both<00:24:05.600> driven<00:24:06.159> by
and oil revolutions both driven by
and oil revolutions both driven by
modern<00:24:06.840> efficiency<00:24:07.440> and<00:24:07.559> you<00:24:07.679> get<00:24:07.840> the<00:24:07.960> really
modern efficiency and you get the really
modern efficiency and you get the really
big<00:24:08.520> story<00:24:09.400> Reinventing
big story Reinventing
big story Reinventing
fire<00:24:11.679> where<00:24:12.039> business<00:24:12.600> enabled<00:24:13.159> and<00:24:13.360> sped<00:24:13.840> by
fire where business enabled and sped by
fire where business enabled and sped by
smart<00:24:14.480> policies<00:24:15.080> in<00:24:15.279> mindful<00:24:15.760> markets<00:24:16.279> can
smart policies in mindful markets can
smart policies in mindful markets can
lead<00:24:16.720> the<00:24:16.840> United<00:24:17.200> States<00:24:17.600> completely<00:24:18.080> off
lead the United States completely off
lead the United States completely off
oil<00:24:18.760> and<00:24:19.000> coal<00:24:19.880> by<00:24:20.320> 2050<00:24:21.320> saving<00:24:21.760> 5<00:24:22.039> trillion
oil and coal by 2050 saving 5 trillion
oil and coal by 2050 saving 5 trillion
growing<00:24:23.400> the<00:24:23.559> economy<00:24:24.039> 2.6<00:24:24.840> fold
growing the economy 2.6 fold
growing the economy 2.6 fold
strengthening<00:24:25.760> our<00:24:26.000> national<00:24:26.440> security<00:24:27.440> oh
strengthening our national security oh
strengthening our national security oh
and<00:24:27.880> by<00:24:28.000> the<00:24:28.080> way<00:24:28.240> by<00:24:28.480> getting<00:24:28.679> rid<00:24:28.840> of<00:24:28.919> the<00:24:29.039> oil
and by the way by getting rid of the oil
and by the way by getting rid of the oil
and<00:24:29.480> coal<00:24:30.159> reducing<00:24:30.640> the<00:24:30.760> fossil<00:24:31.159> carbon
and coal reducing the fossil carbon
and coal reducing the fossil carbon
emissions<00:24:32.000> by<00:24:32.120> 82<00:24:32.640> to
emissions by 82 to
emissions by 82 to
86%<00:24:35.080> now<00:24:35.320> if<00:24:35.440> you<00:24:35.600> like<00:24:36.080> any<00:24:36.520> of<00:24:36.760> those
86% now if you like any of those
86% now if you like any of those
outcomes<00:24:37.919> you<00:24:38.039> can<00:24:38.240> support<00:24:38.600> Reinventing
outcomes you can support Reinventing
outcomes you can support Reinventing
fire<00:24:39.799> without<00:24:40.080> needing<00:24:40.360> to<00:24:40.559> like<00:24:40.919> all<00:24:41.159> of<00:24:41.320> them
fire without needing to like all of them
fire without needing to like all of them
and<00:24:41.840> without<00:24:42.080> needing<00:24:42.360> to<00:24:42.559> agree<00:24:42.919> about<00:24:43.200> which
and without needing to agree about which
and without needing to agree about which
of<00:24:43.520> them<00:24:43.640> is<00:24:43.840> most
of them is most
of them is most
important<00:24:45.679> so<00:24:46.080> focusing<00:24:46.559> on<00:24:46.840> outcomes<00:24:47.440> not
important so focusing on outcomes not
important so focusing on outcomes not
motives<00:24:48.600> can<00:24:48.799> turn<00:24:49.240> gridlock<00:24:50.080> and<00:24:50.640> conflict
motives can turn gridlock and conflict
motives can turn gridlock and conflict
into<00:24:51.919> a<00:24:52.120> unifying<00:24:53.000> solution<00:24:53.520> to<00:24:53.760> America's
into a unifying solution to America's
into a unifying solution to America's
energy<00:24:54.760> challenge<00:24:55.559> this<00:24:55.760> also<00:24:56.039> turns<00:24:56.320> out<00:24:56.520> to
energy challenge this also turns out to
energy challenge this also turns out to
be<00:24:57.159> the<00:24:57.320> best<00:24:57.760> way<00:24:57.919> to<00:24:58.399> cope<00:24:58.760> with<00:24:59.159> global
be the best way to cope with global
be the best way to cope with global
challenges<00:25:01.039> climate<00:25:01.360> change<00:25:01.760> nuclear
challenges climate change nuclear
challenges climate change nuclear
proliferation<00:25:03.200> energy<00:25:03.880> insecurity<00:25:04.880> energy
proliferation energy insecurity energy
proliferation energy insecurity energy
poverty<00:25:06.399> all<00:25:06.559> of<00:25:06.760> which<00:25:07.200> all<00:25:07.480> uh<00:25:07.640> make<00:25:08.000> us<00:25:08.279> less
poverty all of which all uh make us less
poverty all of which all uh make us less
safe<00:25:10.320> now<00:25:10.760> our<00:25:10.919> team<00:25:11.159> at<00:25:11.279> RMI<00:25:11.640> helps<00:25:11.919> Smart
safe now our team at RMI helps Smart
safe now our team at RMI helps Smart
Companies<00:25:12.799> to<00:25:13.159> get<00:25:13.360> unstuck<00:25:14.080> and<00:25:14.520> speed<00:25:15.440> uh
Companies to get unstuck and speed uh
Companies to get unstuck and speed uh
this<00:25:15.720> journey<00:25:16.120> via<00:25:16.440> six<00:25:17.120> sectoral
this journey via six sectoral
this journey via six sectoral
initiatives<00:25:18.320> with<00:25:18.480> some<00:25:18.640> more<00:25:18.919> hatching<00:25:19.919> of
initiatives with some more hatching of
initiatives with some more hatching of
course<00:25:20.200> there's<00:25:20.399> still<00:25:20.559> a<00:25:20.679> lot<00:25:20.799> of<00:25:20.919> old
course there's still a lot of old
course there's still a lot of old
thinking<00:25:21.480> out<00:25:21.679> there<00:25:21.840> too<00:25:22.640> former<00:25:23.080> oilman
thinking out there too former oilman
thinking out there too former oilman
Marie<00:25:24.440> strong<00:25:24.679> said<00:25:24.960> not<00:25:25.240> all<00:25:25.440> the<00:25:25.600> fossils
Marie strong said not all the fossils
Marie strong said not all the fossils
are<00:25:26.279> in<00:25:26.440> the<00:25:26.880> fuel<00:25:27.880> but<00:25:28.159> as<00:25:28.399> Edgar<00:25:28.720> Ward<00:25:29.200> who
are in the fuel but as Edgar Ward who
are in the fuel but as Edgar Ward who
used<00:25:29.520> to<00:25:29.640> chair<00:25:29.960> Dupont<00:25:30.520> reminds<00:25:31.080> us<00:25:32.080> uh
used to chair Dupont reminds us uh
used to chair Dupont reminds us uh
companies<00:25:33.320> hampered<00:25:33.799> by<00:25:33.960> old<00:25:34.279> thinking<00:25:34.600> won't
companies hampered by old thinking won't
companies hampered by old thinking won't
be<00:25:35.080> a<00:25:35.440> problem<00:25:36.440> because<00:25:36.679> he<00:25:36.799> said<00:25:37.320> they<00:25:37.440> simply
be a problem because he said they simply
be a problem because he said they simply
won't<00:25:38.000> be<00:25:38.159> around<00:25:38.799> long
won't be around long
won't be around long
term<00:25:41.520> I've<00:25:41.720> described<00:25:42.279> not<00:25:42.480> just<00:25:42.640> a<00:25:42.799> once-<00:25:43.000> in
term I've described not just a once- in
term I've described not just a once- in
a<00:25:43.320> civilization<00:25:44.000> business<00:25:44.640> opportunity<00:25:45.640> but
a civilization business opportunity but
a civilization business opportunity but
one<00:25:45.960> of<00:25:46.159> the<00:25:46.440> most<00:25:46.760> profound<00:25:47.679> transitions<00:25:48.640> in
one of the most profound transitions in
one of the most profound transitions in
the<00:25:48.919> history<00:25:49.240> of<00:25:49.360> our<00:25:49.600> species<00:25:50.600> we<00:25:50.840> humans<00:25:51.360> are
the history of our species we humans are
the history of our species we humans are
inventing<00:25:52.480> a<00:25:52.679> new<00:25:53.320> fire<00:25:54.320> not<00:25:54.760> dug<00:25:55.200> From<00:25:55.799> Below
inventing a new fire not dug From Below
inventing a new fire not dug From Below
but<00:25:56.960> flowing<00:25:57.799> from<00:25:58.039> above
but flowing from above
but flowing from above
o<00:25:59.880> not<00:26:00.159> scarce<00:26:00.760> but<00:26:00.919> Bountiful<00:26:01.720> not<00:26:01.960> local<00:26:02.480> but
o not scarce but Bountiful not local but
o not scarce but Bountiful not local but
everywhere<00:26:03.799> not<00:26:04.000> Trent<00:26:04.799> but<00:26:05.320> permanent<00:26:06.320> not
everywhere not Trent but permanent not
everywhere not Trent but permanent not
costly<00:26:07.960> but<00:26:08.559> free<00:26:09.559> and<00:26:10.039> but<00:26:10.200> for<00:26:10.360> a<00:26:10.480> little
costly but free and but for a little
costly but free and but for a little
transitional<00:26:11.320> tail<00:26:11.640> of<00:26:11.799> natural<00:26:12.240> gas<00:26:12.520> and<00:26:12.679> a
transitional tail of natural gas and a
transitional tail of natural gas and a
bit<00:26:12.960> of<00:26:13.279> biofuel<00:26:13.799> grown<00:26:14.080> in<00:26:14.320> ways<00:26:14.600> that
bit of biofuel grown in ways that
bit of biofuel grown in ways that
sustain<00:26:15.200> and<00:26:15.399> endure<00:26:16.399> this<00:26:16.559> new<00:26:16.840> fire<00:26:17.399> is
flameless<00:26:21.120> efficiently<00:26:21.600> used<00:26:21.919> it<00:26:22.039> really<00:26:22.399> can
flameless efficiently used it really can
flameless efficiently used it really can
do<00:26:23.120> our<00:26:23.360> work<00:26:23.919> without<00:26:24.200> working<00:26:24.799> our
do our work without working our
do our work without working our
undoing<00:26:27.279> each<00:26:27.440> of<00:26:27.640> you<00:26:27.919> owns<00:26:28.559> a<00:26:28.720> piece<00:26:29.120> of<00:26:29.320> that
undoing each of you owns a piece of that
undoing each of you owns a piece of that
$5<00:26:30.039> trillion<00:26:30.840> prize<00:26:31.840> and<00:26:31.960> our<00:26:32.120> new<00:26:32.279> book
$5 trillion prize and our new book
$5 trillion prize and our new book
Reinventing<00:26:33.120> fire<00:26:34.120> describes<00:26:34.600> how<00:26:34.720> you<00:26:34.840> can
Reinventing fire describes how you can
Reinventing fire describes how you can
capture<00:26:35.440> it<00:26:36.360> so<00:26:36.679> with<00:26:36.840> the<00:26:37.000> conversation<00:26:37.640> just
capture it so with the conversation just
capture it so with the conversation just
begun<00:26:38.399> at<00:26:38.679> Reinventing
begun at Reinventing
begun at Reinventing
fire.com<00:26:41.000> let<00:26:41.159> me<00:26:41.440> invite<00:26:41.760> you<00:26:41.960> each<00:26:42.200> to
fire.com let me invite you each to
fire.com let me invite you each to
engage<00:26:43.159> with<00:26:43.360> us<00:26:43.600> and<00:26:43.799> with<00:26:43.960> each<00:26:44.159> other<00:26:44.840> with
engage with us and with each other with
engage with us and with each other with
everyone<00:26:45.399> around<00:26:45.679> you<00:26:46.440> to<00:26:46.679> help<00:26:46.919> make<00:26:47.159> the
everyone around you to help make the
everyone around you to help make the
world<00:26:47.799> richer<00:26:48.480> fairer<00:26:49.399> cooler<00:26:50.399> and<00:26:50.760> safer<00:26:51.760> by
world richer fairer cooler and safer by
world richer fairer cooler and safer by
together<00:26:53.000> Reinventing<00:26:54.000> fire<00:26:55.000> thank<00:26:55.200> you
Amory Lovins, TED, TED, Talk, TED-Ed, Ed, TEDEducation, energy, energy, innovation, US, oil, coal, oil, dependency, climate, change, global, warming
