 
	How good are you at calculating risk? - Gerd Gigerenzer
 A new drug reduces 
 the risk of heart attacks by 40%.
  Shark attacks are up by a factor of two.
  Drinking a liter of soda per day 
 doubles your chance of developing cancer.
  These are all examples of relative risk,
  a common way risk 
 is presented in news articles.
  Risk evaluation is a complicated tangle 
 of statistical thinking
  and personal preference.
  One common stumbling block 
 is the difference between
  relative risks like these 
 and what are called absolute risks.
  Risk is the likelihood 
 that an event will occur.
  It can be expressed 
 as either a percentage—
  for example, that heart attacks 
 occur in 11% of men
  between the ages of 60 and 79—
  or as a rate— that one in two million 
 divers along Australia’s western coast
  will suffer a fatal shark bite each year.
  These numbers express 
 the absolute risk of heart attacks
  and shark attacks in these groups.
  Changes in risk can be expressed 
 in relative or absolute terms.
  For example, a review in 2009 
 found that mammography screenings
  reduced the number of breast cancer deaths
 from five women in one thousand to four.
  The absolute risk reduction 
 was about .1%.
  But the relative risk reduction 
 from 5 cases of cancer mortality to four
  is 20%.
  Based on reports of this higher number,
  people overestimated 
 the impact of screening.
  To see why the difference between 
 the two ways of expressing risk matters,
  let’s consider 
 the hypothetical example of a drug
  that reduces heart attack risk by 40%.
  Imagine that out of a group 
 of 1,000 people
  who didn’t take the new drug, 
 10 would have heart attacks.
  The absolute risk 
 is 10 out of 1,000, or 1%.
  If a similar group of 1,000 people 
 did take the drug,
  the number of heart attacks would be six.
  In other words, the drug could prevent 
 four out of ten heart attacks—
  a relative risk reduction of 40%.
  Meanwhile, the absolute risk 
 only dropped from 1% to 0.6%—
  but the 40% relative risk decrease 
 sounds a lot more significant.
  Surely preventing 
 even a handful of heart attacks,
  or any other negative outcome, 
 is worthwhile— isn’t it?
  Not necessarily.
  The problem is that choices 
 that reduce some risks
  can put you in the path of others.
  Suppose the heart-attack drug caused 
 cancer in one half of 1% of patients.
  In our group of 1,000 people,
  four heart attacks 
 would be prevented by taking the drug,
  but there would be 
 five new cases of cancer.
  The relative reduction 
 in heart attack risk sounds substantial
  and the absolute risk of cancer 
 sounds small,
  but they work out 
 to about the same number of cases.
  In real life,
  everyone’s individual evaluation of risk 
 will vary
  depending on 
 their personal circumstances.
  If you know you have a family history 
 of heart disease
  you might be more strongly motivated 
 to take a medication
  that would lower your heart-attack risk,
  even knowing it provided 
 only a small reduction in absolute risk.
  Sometimes, we have to decide between 
 exposing ourselves to risks
  that aren’t directly comparable.
  If, for example, the heart attack drug 
 carried a higher risk
  of a debilitating, 
 but not life-threatening,
  side effect like migraines 
 rather than cancer,
  our evaluation of whether that risk 
 is worth taking might change.
  And sometimes there isn’t necessarily 
 a correct choice:
  some might say even a minuscule risk 
 of shark attack is worth avoiding,
  because all you’d miss out on 
 is an ocean swim,
  while others wouldn’t even consider 
 skipping a swim
  to avoid an objectively tiny risk 
 of shark attack.
  For all these reasons, 
 risk evaluation is tricky at baseline,
  and reporting on risk can be misleading,
  especially when it shares some numbers 
 in absolute terms
  and others in relative terms.
  Understanding how these measures work
  will help you cut through 
 some of the confusion
  and better evaluate risk.