The business logic of sustainability - Ray Anderson
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believe<00:00:16.560> it<00:00:16.680> or<00:00:16.840> not<00:00:17.160> I<00:00:17.640> come<00:00:18.039> offering<00:00:18.520> a
believe it or not I come offering a
believe it or not I come offering a
solution<00:00:19.840> to<00:00:20.039> a<00:00:20.240> very<00:00:20.640> important<00:00:21.560> part<00:00:21.840> of
solution to a very important part of
solution to a very important part of
this<00:00:22.320> larger<00:00:23.199> problem<00:00:24.080> with<00:00:24.279> the<00:00:24.439> requisite
this larger problem with the requisite
this larger problem with the requisite
focus<00:00:25.279> on<00:00:25.480> climate<00:00:25.880> and<00:00:26.039> the<00:00:26.199> solution<00:00:26.679> I
focus on climate and the solution I
focus on climate and the solution I
offer<00:00:27.920> is<00:00:28.080> to<00:00:28.279> the<00:00:28.439> biggest<00:00:28.960> culprit<00:00:30.000> in<00:00:30.240> this
offer is to the biggest culprit in this
offer is to the biggest culprit in this
massive<00:00:31.399> mistreatment<00:00:32.399> of<00:00:32.559> the<00:00:32.719> Earth<00:00:33.399> by
massive mistreatment of the Earth by
massive mistreatment of the Earth by
humankind<00:00:35.600> and<00:00:35.760> the<00:00:35.920> resulting<00:00:36.480> decline<00:00:37.280> of
humankind and the resulting decline of
humankind and the resulting decline of
the<00:00:37.600> biosphere<00:00:38.320> that<00:00:38.520> culprit<00:00:39.040> is<00:00:39.320> business
the biosphere that culprit is business
the biosphere that culprit is business
and<00:00:40.760> industry<00:00:41.760> which<00:00:41.960> happens<00:00:42.239> to<00:00:42.360> be<00:00:42.600> where<00:00:42.800> I
and industry which happens to be where I
and industry which happens to be where I
have<00:00:43.079> spent<00:00:43.440> the<00:00:43.600> last<00:00:43.840> 52<00:00:44.440> years<00:00:44.800> since<00:00:45.039> my
have spent the last 52 years since my
have spent the last 52 years since my
graduation<00:00:45.960> from<00:00:46.120> Georgia<00:00:46.600> Tech<00:00:47.280> in<00:00:47.640> 1956<00:00:48.640> as
graduation from Georgia Tech in 1956 as
graduation from Georgia Tech in 1956 as
an<00:00:49.000> Industrial<00:00:49.600> Engineer<00:00:50.600> come<00:00:51.039> aspiring<00:00:51.680> and
an Industrial Engineer come aspiring and
an Industrial Engineer come aspiring and
then<00:00:52.199> successful
then successful
then successful
entrepreneur<00:00:54.840> after<00:00:55.079> founding<00:00:55.480> my<00:00:55.680> company
entrepreneur after founding my company
entrepreneur after founding my company
interface<00:00:56.559> from<00:00:56.800> scratch<00:00:57.520> in<00:00:57.879> 1973<00:00:58.879> 36<00:00:59.519> years
interface from scratch in 1973 36 years
interface from scratch in 1973 36 years
go<00:01:00.239> to<00:01:00.399> produce<00:01:00.840> carpet<00:01:01.280> tiles<00:01:01.719> in<00:01:01.960> America
go to produce carpet tiles in America
go to produce carpet tiles in America
for<00:01:03.000> the<00:01:03.199> business<00:01:03.640> and<00:01:03.920> institution<00:01:04.680> markets
for the business and institution markets
for the business and institution markets
and<00:01:05.720> shepherding<00:01:06.320> it<00:01:06.520> through<00:01:06.840> startup<00:01:07.439> and
and shepherding it through startup and
and shepherding it through startup and
survival<00:01:08.280> to<00:01:08.640> prosperity<00:01:09.280> and<00:01:09.479> Global
survival to prosperity and Global
survival to prosperity and Global
dominance<00:01:10.479> in<00:01:10.640> its<00:01:10.840> field<00:01:11.799> I<00:01:11.960> read<00:01:12.360> Paul
dominance in its field I read Paul
dominance in its field I read Paul
Hawkins<00:01:13.280> book<00:01:13.960> The<00:01:14.200> Ecology<00:01:14.880> of<00:01:15.119> Commerce<00:01:15.640> the
Hawkins book The Ecology of Commerce the
Hawkins book The Ecology of Commerce the
sum<00:01:16.080> of
sum of
sum of
1994<00:01:18.400> in<00:01:18.600> his<00:01:18.880> book<00:01:19.680> Paul<00:01:20.040> charges<00:01:20.759> business
1994 in his book Paul charges business
1994 in his book Paul charges business
and<00:01:21.320> industry<00:01:21.840> as<00:01:22.000> one<00:01:22.320> the<00:01:22.560> major<00:01:23.200> culprit<00:01:24.200> in
and industry as one the major culprit in
and industry as one the major culprit in
causing<00:01:24.799> the<00:01:24.960> decline<00:01:25.280> of<00:01:25.439> the<00:01:25.560> biosphere<00:01:26.280> and
causing the decline of the biosphere and
causing the decline of the biosphere and
two<00:01:26.880> the<00:01:27.079> only<00:01:27.560> institution<00:01:28.240> that<00:01:28.400> is<00:01:28.560> large
two the only institution that is large
two the only institution that is large
enough<00:01:29.520> and<00:01:29.960> pervasive<00:01:30.560> enough<00:01:30.840> and<00:01:31.119> powerful
enough and pervasive enough and powerful
enough and pervasive enough and powerful
enough<00:01:32.119> to<00:01:32.360> really<00:01:32.720> lead<00:01:33.200> humankind<00:01:33.920> out<00:01:34.079> of
enough to really lead humankind out of
enough to really lead humankind out of
this<00:01:35.040> mess<00:01:36.040> and<00:01:36.200> by<00:01:36.399> the<00:01:36.520> way<00:01:36.759> he<00:01:37.000> convicted<00:01:37.520> me
this mess and by the way he convicted me
this mess and by the way he convicted me
as<00:01:38.320> a<00:01:38.520> plunderer<00:01:39.360> of<00:01:39.520> the<00:01:39.680> earth<00:01:40.520> and<00:01:40.680> I<00:01:40.920> then
as a plunderer of the earth and I then
as a plunderer of the earth and I then
challenged<00:01:41.560> the<00:01:41.720> people<00:01:41.960> of<00:01:42.119> interface<00:01:42.799> my
challenged the people of interface my
challenged the people of interface my
company<00:01:43.280> to<00:01:43.439> lead<00:01:43.720> our<00:01:43.960> company<00:01:44.280> and<00:01:44.439> the
company to lead our company and the
company to lead our company and the
entire<00:01:44.880> industrial<00:01:45.399> world<00:01:46.040> to
entire industrial world to
entire industrial world to
sustainability<00:01:47.320> which<00:01:47.479> we<00:01:47.719> defined<00:01:48.280> as
sustainability which we defined as
sustainability which we defined as
eventually<00:01:49.040> operating<00:01:49.479> a<00:01:49.759> petroleum
eventually operating a petroleum
eventually operating a petroleum
intensive<00:01:51.079> company<00:01:52.079> in<00:01:52.240> such<00:01:52.439> a<00:01:52.560> way<00:01:52.719> as<00:01:52.840> to
intensive company in such a way as to
intensive company in such a way as to
take<00:01:53.280> from<00:01:53.560> the<00:01:53.719> earth<00:01:54.600> only<00:01:55.079> what<00:01:55.280> can<00:01:55.439> be
take from the earth only what can be
take from the earth only what can be
renewed<00:01:56.320> by<00:01:56.600> the<00:01:56.759> Earth<00:01:57.200> naturally<00:01:57.719> and
renewed by the Earth naturally and
renewed by the Earth naturally and
rapidly<00:01:58.479> not<00:01:58.759> another<00:01:59.280> fresh<00:02:00.119> of<00:02:00.320> oil<00:02:01.000> and<00:02:01.159> to
rapidly not another fresh of oil and to
rapidly not another fresh of oil and to
do<00:02:01.560> no<00:02:01.840> harm<00:02:02.439> to<00:02:02.640> the<00:02:03.280> biosphere<00:02:04.280> take<00:02:04.600> nothing
do no harm to the biosphere take nothing
do no harm to the biosphere take nothing
Do<00:02:05.719> no<00:02:06.000> harm<00:02:06.880> I<00:02:07.039> simply<00:02:07.360> said<00:02:07.680> if<00:02:07.880> hawan<00:02:08.239> is
Do no harm I simply said if hawan is
Do no harm I simply said if hawan is
right<00:02:08.679> in<00:02:08.920> business<00:02:09.280> and<00:02:09.479> industry<00:02:09.920> must<00:02:10.160> lead
right in business and industry must lead
right in business and industry must lead
who<00:02:10.840> will<00:02:11.039> lead<00:02:11.360> business<00:02:11.680> and<00:02:11.920> industry
who will lead business and industry
who will lead business and industry
unless<00:02:12.840> somebody<00:02:13.239> leads<00:02:13.680> nobody<00:02:14.480> will<00:02:15.480> it's
unless somebody leads nobody will it's
unless somebody leads nobody will it's
axiomatic<00:02:16.640> why<00:02:16.840> not<00:02:17.760> us<00:02:18.760> and<00:02:18.959> thanks<00:02:19.160> to<00:02:19.319> the
axiomatic why not us and thanks to the
axiomatic why not us and thanks to the
people<00:02:19.640> of<00:02:20.080> inace<00:02:21.080> I<00:02:21.239> have<00:02:21.440> become<00:02:21.760> a
people of inace I have become a
people of inace I have become a
recovering<00:02:22.680> plunderer
recovering plunderer
recovering plunderer
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I<00:02:30.319> once<00:02:30.519> told<00:02:30.760> a<00:02:30.920> Fortune<00:02:31.360> Magazine<00:02:32.360> writer
I once told a Fortune Magazine writer
I once told a Fortune Magazine writer
that<00:02:33.560> someday<00:02:34.000> people<00:02:34.280> like<00:02:34.480> me<00:02:34.640> would<00:02:34.800> go<00:02:34.920> to
that someday people like me would go to
that someday people like me would go to
jail<00:02:36.680> and<00:02:36.840> that<00:02:37.000> became<00:02:37.280> the<00:02:37.440> headline<00:02:37.800> of<00:02:37.959> a
jail and that became the headline of a
jail and that became the headline of a
fortune<00:02:38.519> article<00:02:38.879> that<00:02:39.040> went<00:02:39.159> on<00:02:39.319> to<00:02:39.519> describe
fortune article that went on to describe
fortune article that went on to describe
me<00:02:40.239> as<00:02:40.560> America's<00:02:41.080> greenest<00:02:42.080> CEO<00:02:43.080> from
me as America's greenest CEO from
me as America's greenest CEO from
plunderer<00:02:43.840> to<00:02:44.080> recovering<00:02:44.680> plunderer<00:02:45.200> to
plunderer to recovering plunderer to
plunderer to recovering plunderer to
America's<00:02:45.959> greenest<00:02:46.400> CEO<00:02:46.840> in<00:02:47.080> five<00:02:47.519> years
America's greenest CEO in five years
America's greenest CEO in five years
that<00:02:48.680> frankly<00:02:49.120> was<00:02:49.280> a<00:02:49.440> pretty<00:02:49.720> sad<00:02:50.080> commentary
that frankly was a pretty sad commentary
that frankly was a pretty sad commentary
on<00:02:51.280> American<00:02:52.000> CEOs<00:02:53.000> in
on American CEOs in
on American CEOs in
1999<00:02:55.480> asked<00:02:55.840> later<00:02:56.560> in<00:02:56.720> the<00:02:56.959> Canadian
1999 asked later in the Canadian
1999 asked later in the Canadian
documentary<00:02:58.080> of<00:02:58.200> the<00:02:58.319> corporation<00:02:58.879> what<00:02:59.000> I
documentary of the corporation what I
documentary of the corporation what I
meant<00:02:59.440> by<00:02:59.599> the<00:02:59.959> go<00:03:00.200> go<00:03:00.360> to<00:03:00.519> jail<00:03:00.920> remark<00:03:01.920> I
meant by the go go to jail remark I
meant by the go go to jail remark I
offered<00:03:02.599> that<00:03:03.200> theft<00:03:03.599> is<00:03:03.720> a<00:03:04.080> crime<00:03:05.080> and<00:03:05.280> theft
offered that theft is a crime and theft
offered that theft is a crime and theft
of<00:03:05.720> our<00:03:05.920> children's<00:03:06.440> Future<00:03:07.280> Would<00:03:07.480> someday
of our children's Future Would someday
of our children's Future Would someday
be<00:03:08.560> a<00:03:09.239> crime<00:03:10.239> but<00:03:10.400> I<00:03:10.560> realized<00:03:11.080> for<00:03:11.280> that<00:03:11.400> to<00:03:11.519> be
be a crime but I realized for that to be
be a crime but I realized for that to be
true<00:03:12.080> for<00:03:12.360> theft<00:03:12.840> of<00:03:12.959> our<00:03:13.159> children's<00:03:13.680> future
true for theft of our children's future
true for theft of our children's future
to<00:03:14.519> be<00:03:14.680> a<00:03:14.879> crime<00:03:15.200> there<00:03:15.400> must<00:03:15.680> be<00:03:15.920> a<00:03:16.120> clear
to be a crime there must be a clear
to be a crime there must be a clear
demonstrable<00:03:17.640> alternative<00:03:18.640> to<00:03:18.840> the<00:03:19.040> take
demonstrable alternative to the take
demonstrable alternative to the take
make<00:03:19.879> waste<00:03:20.680> industrial<00:03:21.360> system<00:03:21.720> that<00:03:21.879> so
make waste industrial system that so
make waste industrial system that so
dominates<00:03:23.120> our<00:03:23.599> civilization<00:03:24.599> and<00:03:24.760> is<00:03:25.040> the
dominates our civilization and is the
dominates our civilization and is the
major<00:03:25.920> culprit<00:03:26.319> stealing<00:03:26.720> our<00:03:26.920> children's
major culprit stealing our children's
major culprit stealing our children's
future<00:03:28.040> by<00:03:28.239> digging<00:03:28.720> up<00:03:28.959> the<00:03:29.120> Earth<00:03:29.959> and
future by digging up the Earth and
future by digging up the Earth and
converting<00:03:30.799> it<00:03:31.000> to<00:03:31.239> products<00:03:31.599> that<00:03:31.760> quickly
converting it to products that quickly
converting it to products that quickly
become<00:03:32.519> waste<00:03:33.159> in<00:03:33.280> a<00:03:33.480> landfill<00:03:34.000> or<00:03:34.200> an
become waste in a landfill or an
become waste in a landfill or an
incinerate<00:03:35.080> in<00:03:35.239> short<00:03:35.599> digging<00:03:36.000> up<00:03:36.239> the<00:03:36.400> Earth
incinerate in short digging up the Earth
incinerate in short digging up the Earth
and<00:03:37.360> converting<00:03:37.840> it<00:03:38.000> to
and converting it to
and converting it to
pollution<00:03:40.280> according<00:03:40.599> to<00:03:40.840> Paul<00:03:41.080> and<00:03:41.280> an<00:03:41.640> erck
pollution according to Paul and an erck
pollution according to Paul and an erck
and<00:03:42.799> their<00:03:43.040> well-known<00:03:43.680> environmental
and their well-known environmental
and their well-known environmental
impact<00:03:44.920> equation<00:03:45.560> impact<00:03:46.080> a<00:03:46.360> bad<00:03:46.799> thing<00:03:47.680> is
impact equation impact a bad thing is
impact equation impact a bad thing is
the<00:03:48.080> product<00:03:48.400> of<00:03:49.000> population<00:03:50.000> affluence<00:03:50.840> and
the product of population affluence and
the product of population affluence and
technology<00:03:51.920> that<00:03:52.079> is<00:03:52.400> impact<00:03:53.120> is<00:03:53.360> generated
technology that is impact is generated
technology that is impact is generated
by<00:03:54.200> people<00:03:55.159> what<00:03:55.360> they<00:03:55.599> consume<00:03:56.239> in<00:03:56.480> their
by people what they consume in their
by people what they consume in their
affluence<00:03:57.920> and<00:03:58.159> how<00:03:58.360> it<00:03:58.519> is<00:03:58.840> produced
affluence and how it is produced
affluence and how it is produced
I<00:04:00.519> know<00:04:00.760> the<00:04:00.920> equation<00:04:01.360> is<00:04:01.519> largely
I know the equation is largely
I know the equation is largely
subjective<00:04:02.799> you<00:04:02.920> can<00:04:03.159> perhaps<00:04:03.560> quantify
subjective you can perhaps quantify
subjective you can perhaps quantify
people<00:04:04.519> and<00:04:04.760> perhaps<00:04:05.200> quantify<00:04:05.879> affluence
people and perhaps quantify affluence
people and perhaps quantify affluence
but<00:04:06.720> technology<00:04:07.280> is<00:04:07.519> abusive<00:04:08.079> in<00:04:08.680> too<00:04:08.920> many
but technology is abusive in too many
but technology is abusive in too many
ways<00:04:09.480> to<00:04:09.680> quantify<00:04:10.239> so<00:04:10.439> the<00:04:10.560> equation<00:04:10.959> is
ways to quantify so the equation is
ways to quantify so the equation is
conceptual<00:04:12.599> still<00:04:12.879> it<00:04:13.040> works<00:04:13.319> to<00:04:13.480> help<00:04:13.680> us
conceptual still it works to help us
conceptual still it works to help us
understand<00:04:14.519> the<00:04:15.079> problem<00:04:16.079> so<00:04:16.280> we<00:04:16.400> set<00:04:16.680> out<00:04:17.000> at
understand the problem so we set out at
understand the problem so we set out at
interface<00:04:18.000> in
interface in
interface in
1994<00:04:20.000> to<00:04:20.199> create<00:04:20.560> an<00:04:20.959> example<00:04:21.959> to<00:04:22.199> transform
1994 to create an example to transform
1994 to create an example to transform
the<00:04:22.919> way<00:04:23.199> we<00:04:23.400> made<00:04:23.880> carpet<00:04:24.680> a<00:04:24.919> petroleum
the way we made carpet a petroleum
the way we made carpet a petroleum
intensive<00:04:26.040> product<00:04:26.360> for<00:04:26.560> materials<00:04:27.199> as<00:04:27.400> well
intensive product for materials as well
intensive product for materials as well
as<00:04:27.759> energy<00:04:28.560> and<00:04:28.680> to<00:04:28.880> transform<00:04:29.479> our<00:04:29.720> our
as energy and to transform our our
as energy and to transform our our
Technologies<00:04:31.039> so<00:04:31.360> they<00:04:31.759> diminished
Technologies so they diminished
Technologies so they diminished
environmental<00:04:33.360> impact<00:04:33.919> rather<00:04:34.199> than
environmental impact rather than
environmental impact rather than
multiplied<00:04:35.520> it<00:04:36.479> Paul<00:04:36.720> andan<00:04:37.199> ER
multiplied it Paul andan ER
multiplied it Paul andan ER
environmental<00:04:38.639> impact<00:04:39.080> equation<00:04:39.600> I<00:04:39.960> is<00:04:40.199> equal
environmental impact equation I is equal
environmental impact equation I is equal
to<00:04:40.720> P<00:04:40.960> *<00:04:41.360> a<00:04:41.600> *<00:04:42.199> T<00:04:43.199> population<00:04:44.160> affluence<00:04:44.639> and
to P * a * T population affluence and
to P * a * T population affluence and
Technology<00:04:45.639> I<00:04:45.800> wanted<00:04:46.280> interface<00:04:47.240> to<00:04:47.639> rewrite
Technology I wanted interface to rewrite
Technology I wanted interface to rewrite
that<00:04:48.680> equation<00:04:49.600> so<00:04:49.800> that<00:04:49.960> it<00:04:50.240> read<00:04:51.240> i<00:04:51.520> =<00:04:51.919> p<00:04:52.199> *<00:04:52.639> a
that equation so that it read i = p * a
that equation so that it read i = p * a
ided<00:04:53.800> by<00:04:53.960> T<00:04:54.240> now<00:04:54.400> the<00:04:54.600> mathematically<00:04:55.240> minded
ided by T now the mathematically minded
ided by T now the mathematically minded
will<00:04:55.800> see<00:04:56.039> immediately<00:04:56.639> that<00:04:57.120> t<00:04:57.400> in<00:04:57.520> the
will see immediately that t in the
will see immediately that t in the
numerator<00:04:58.360> increases<00:04:59.199> impact<00:04:59.919> a<00:05:00.120> bad<00:05:00.360> thing
numerator increases impact a bad thing
numerator increases impact a bad thing
but<00:05:01.000> T<00:05:01.240> in<00:05:01.400> the<00:05:01.600> denominator<00:05:02.520> decreases
but T in the denominator decreases
but T in the denominator decreases
impact<00:05:04.520> so<00:05:04.759> I<00:05:04.960> ask<00:05:05.560> what<00:05:05.720> would<00:05:05.960> move<00:05:06.600> T
impact so I ask what would move T
impact so I ask what would move T
technology<00:05:08.560> from<00:05:08.759> the<00:05:08.960> numerator<00:05:09.720> call<00:05:09.919> it<00:05:10.080> T1
technology from the numerator call it T1
technology from the numerator call it T1
where<00:05:11.160> it<00:05:11.320> increases<00:05:12.039> impact<00:05:12.560> to<00:05:12.800> the
where it increases impact to the
where it increases impact to the
denominator<00:05:14.320> call<00:05:14.520> it<00:05:14.759> T2<00:05:15.440> where<00:05:15.800> it<00:05:16.479> reduces
denominator call it T2 where it reduces
denominator call it T2 where it reduces
impact<00:05:18.800> I<00:05:18.919> thought<00:05:19.160> about<00:05:19.440> the
impact I thought about the
impact I thought about the
characteristics
characteristics
characteristics
of<00:05:22.360> first<00:05:22.840> Industrial<00:05:23.919> Revolution<00:05:24.919> T1<00:05:25.680> as<00:05:25.840> we
of first Industrial Revolution T1 as we
of first Industrial Revolution T1 as we
practiced<00:05:26.520> it<00:05:26.680> ENT<00:05:26.960> aace<00:05:27.360> and<00:05:27.520> it<00:05:27.680> had<00:05:27.840> the
practiced it ENT aace and it had the
practiced it ENT aace and it had the
following<00:05:28.560> characteristics
extractive<00:05:32.880> taking<00:05:33.280> raw<00:05:33.600> materials<00:05:34.240> from<00:05:34.479> the
extractive taking raw materials from the
extractive taking raw materials from the
earth<00:05:35.560> linear<00:05:36.319> take<00:05:36.840> make<00:05:37.280> waste<00:05:38.199> powered<00:05:38.560> by
earth linear take make waste powered by
earth linear take make waste powered by
fossil<00:05:39.160> fuel<00:05:39.560> derived<00:05:40.000> energy<00:05:40.560> wasteful
fossil fuel derived energy wasteful
fossil fuel derived energy wasteful
abusive<00:05:41.840> and<00:05:42.039> focused<00:05:42.440> on<00:05:42.880> labor
abusive and focused on labor
abusive and focused on labor
productivity<00:05:44.960> More<00:05:45.360> carpet<00:05:45.840> per<00:05:46.039> man<00:05:46.319> hour
productivity More carpet per man hour
productivity More carpet per man hour
thinking<00:05:47.639> it<00:05:47.880> through<00:05:48.840> I<00:05:49.000> realize<00:05:49.520> that<00:05:49.680> all
thinking it through I realize that all
thinking it through I realize that all
those<00:05:50.160> attributes<00:05:50.759> must<00:05:51.039> be<00:05:51.240> changed<00:05:52.039> to<00:05:52.240> move
those attributes must be changed to move
those attributes must be changed to move
t<00:05:52.919> to<00:05:53.039> the
t to the
t to the
denominator<00:05:55.280> in<00:05:55.440> the<00:05:55.560> new<00:05:55.800> Industrial
denominator in the new Industrial
denominator in the new Industrial
Revolution<00:05:57.199> extractive<00:05:57.759> must<00:05:57.960> be<00:05:58.160> replaced
Revolution extractive must be replaced
Revolution extractive must be replaced
by<00:05:58.919> renewable
by renewable
by renewable
Linear<00:06:01.000> by<00:06:01.479> cyclical<00:06:02.479> fossil<00:06:02.880> fuel<00:06:03.240> energy<00:06:03.639> by
Linear by cyclical fossil fuel energy by
Linear by cyclical fossil fuel energy by
renewable<00:06:04.600> energy<00:06:05.479> sunlight<00:06:06.479> waste<00:06:07.080> wasteful
renewable energy sunlight waste wasteful
renewable energy sunlight waste wasteful
by<00:06:08.000> waste<00:06:08.440> free<00:06:08.759> and<00:06:09.039> abusive<00:06:09.639> by<00:06:09.960> benign<00:06:10.560> and
by waste free and abusive by benign and
by waste free and abusive by benign and
labor<00:06:11.319> productivity<00:06:12.080> by<00:06:12.479> resource
labor productivity by resource
labor productivity by resource
productivity<00:06:14.639> and<00:06:14.759> I<00:06:14.919> reason<00:06:15.360> that<00:06:15.599> if<00:06:15.720> we
productivity and I reason that if we
productivity and I reason that if we
could<00:06:16.080> make<00:06:16.440> that<00:06:17.160> those<00:06:17.440> transformative
could make that those transformative
could make that those transformative
changes<00:06:18.599> and<00:06:18.800> get<00:06:18.960> rid<00:06:19.120> of<00:06:19.240> T1<00:06:19.759> all<00:06:20.199> together
changes and get rid of T1 all together
changes and get rid of T1 all together
we<00:06:20.759> could<00:06:20.960> reduce<00:06:21.400> our<00:06:21.720> impact<00:06:22.160> to<00:06:22.840> zero
we could reduce our impact to zero
we could reduce our impact to zero
including<00:06:24.280> our<00:06:24.520> impact<00:06:24.880> on<00:06:25.039> the<00:06:25.280> climate<00:06:26.280> and
including our impact on the climate and
including our impact on the climate and
that<00:06:26.639> became<00:06:26.960> the<00:06:27.080> interface<00:06:27.759> plan<00:06:28.360> in<00:06:28.560> 1995
that became the interface plan in 1995
that became the interface plan in 1995
and<00:06:30.120> has<00:06:30.280> been<00:06:30.479> the<00:06:30.680> plan<00:06:31.400> ever<00:06:31.800> since<00:06:32.160> we<00:06:32.400> have
and has been the plan ever since we have
and has been the plan ever since we have
measured<00:06:33.800> our<00:06:34.080> progress<00:06:34.639> very<00:06:35.400> rigorously<00:06:36.400> so
measured our progress very rigorously so
measured our progress very rigorously so
I<00:06:36.680> can<00:06:36.880> tell<00:06:37.039> you<00:06:37.240> how<00:06:37.360> far<00:06:37.759> we<00:06:38.000> have<00:06:38.319> come<00:06:38.599> in
I can tell you how far we have come in
I can tell you how far we have come in
the<00:06:38.919> ensuing<00:06:39.479> 12<00:06:39.840> years<00:06:40.199> net<00:06:40.520> greenhouse<00:06:41.160> gas
the ensuing 12 years net greenhouse gas
the ensuing 12 years net greenhouse gas
emissions<00:06:42.360> down
emissions down
emissions down
82%<00:06:44.400> in<00:06:44.720> absolute
tonnage<00:06:51.039> over<00:06:51.280> the<00:06:51.400> same<00:06:51.680> span<00:06:52.000> of<00:06:52.199> time<00:06:52.440> sales
tonnage over the same span of time sales
tonnage over the same span of time sales
have<00:06:53.000> increased<00:06:53.440> by<00:06:53.639> 2/3<00:06:54.120> and<00:06:54.360> profits<00:06:54.759> have
have increased by 2/3 and profits have
have increased by 2/3 and profits have
doubled<00:06:55.759> so<00:06:55.960> an<00:06:56.160> 82%<00:06:57.160> absolute<00:06:57.720> reduction
doubled so an 82% absolute reduction
doubled so an 82% absolute reduction
translates<00:06:58.800> into<00:06:59.039> a<00:06:59.199> 90<00:06:59.560> %<00:07:00.199> reduction<00:07:00.960> in
translates into a 90 % reduction in
translates into a 90 % reduction in
greenhouse<00:07:01.720> gas<00:07:02.080> intensity<00:07:02.759> relative<00:07:03.440> to
greenhouse gas intensity relative to
greenhouse gas intensity relative to
sales<00:07:05.199> this<00:07:05.360> is<00:07:05.639> the<00:07:05.840> magnitude<00:07:06.800> of<00:07:06.960> the
sales this is the magnitude of the
sales this is the magnitude of the
reduction<00:07:07.599> the<00:07:07.759> entire<00:07:08.240> Global<00:07:09.000> technosphere
reduction the entire Global technosphere
reduction the entire Global technosphere
must<00:07:10.280> Realize<00:07:10.879> by<00:07:11.160> 2050<00:07:12.160> to<00:07:12.400> avoid
must Realize by 2050 to avoid
must Realize by 2050 to avoid
catastrophic<00:07:13.919> climate<00:07:14.639> climate<00:07:15.080> disruption
catastrophic climate climate disruption
catastrophic climate climate disruption
so<00:07:16.039> the<00:07:16.240> scientists<00:07:16.720> are<00:07:16.919> telling<00:07:17.280> us<00:07:18.280> fossil
so the scientists are telling us fossil
so the scientists are telling us fossil
fuel<00:07:19.039> usage<00:07:19.400> is<00:07:19.560> down<00:07:19.879> 60%<00:07:20.759> per<00:07:20.960> unit<00:07:21.240> of
fuel usage is down 60% per unit of
fuel usage is down 60% per unit of
production<00:07:22.319> due<00:07:22.520> to<00:07:22.759> efficiencies<00:07:23.280> in
production due to efficiencies in
production due to efficiencies in
Renewables<00:07:24.599> the<00:07:24.720> cheapest<00:07:25.199> most<00:07:25.479> secure
Renewables the cheapest most secure
Renewables the cheapest most secure
barrel<00:07:26.199> of<00:07:26.319> all<00:07:26.599> there<00:07:26.840> is<00:07:27.520> is<00:07:27.720> the<00:07:27.879> one<00:07:28.240> not
barrel of all there is is the one not
barrel of all there is is the one not
used<00:07:29.319> for<00:07:29.520> through<00:07:29.840> efficiencies<00:07:30.840> water
used for through efficiencies water
used for through efficiencies water
usage<00:07:31.599> is<00:07:31.759> down<00:07:32.160> 75%<00:07:33.160> in<00:07:33.319> our<00:07:33.759> worldwide
usage is down 75% in our worldwide
usage is down 75% in our worldwide
carpet<00:07:34.800> tile<00:07:35.120> business<00:07:35.560> down<00:07:35.840> 40%<00:07:36.840> in<00:07:37.000> our
carpet tile business down 40% in our
carpet tile business down 40% in our
broadland<00:07:37.759> carpet<00:07:38.120> business<00:07:38.560> which<00:07:38.720> we
broadland carpet business which we
broadland carpet business which we
acquired<00:07:39.280> in<00:07:39.440> 1993<00:07:40.440> right<00:07:40.639> here<00:07:40.800> in
acquired in 1993 right here in
acquired in 1993 right here in
California<00:07:41.680> City<00:07:41.960> of<00:07:42.120> Industry<00:07:42.800> where<00:07:43.080> water
California City of Industry where water
California City of Industry where water
is<00:07:43.599> so<00:07:44.080> precious<00:07:45.080> renewable<00:07:45.639> of<00:07:45.800> recycled
is so precious renewable of recycled
is so precious renewable of recycled
materials<00:07:46.720> in<00:07:46.879> add<00:07:47.159> 25%<00:07:47.879> of<00:07:48.000> the<00:07:48.120> total<00:07:48.400> and
materials in add 25% of the total and
materials in add 25% of the total and
growing<00:07:49.120> rapidly<00:07:49.639> renewable<00:07:50.199> energy<00:07:50.520> is<00:07:50.759> 27%
growing rapidly renewable energy is 27%
growing rapidly renewable energy is 27%
of<00:07:51.879> our<00:07:52.080> total<00:07:52.759> going<00:07:53.080> for<00:07:53.960> 100%<00:07:54.960> we<00:07:55.120> have
of our total going for 100% we have
of our total going for 100% we have
diverted<00:07:56.240> 148<00:07:56.800> million<00:07:57.280> pounds<00:07:57.639> that's
diverted 148 million pounds that's
diverted 148 million pounds that's
74,000<00:07:58.960> tons<00:07:59.800> of<00:07:59.960> used<00:08:00.360> carpet<00:08:01.039> from
74,000 tons of used carpet from
74,000 tons of used carpet from
landfills<00:08:02.599> closing<00:08:03.080> the<00:08:03.240> loop<00:08:03.800> on<00:08:04.039> material
landfills closing the loop on material
landfills closing the loop on material
flows<00:08:04.960> through<00:08:05.280> reverse<00:08:06.000> Logistics<00:08:07.000> and
flows through reverse Logistics and
flows through reverse Logistics and
postc<00:08:07.639> consumer<00:08:08.080> recycling<00:08:08.720> technologies
postc consumer recycling technologies
postc consumer recycling technologies
that<00:08:09.520> did<00:08:09.720> not<00:08:10.039> exist<00:08:10.759> when<00:08:10.960> we<00:08:11.120> started<00:08:11.560> 14
that did not exist when we started 14
that did not exist when we started 14
years<00:08:12.520> ago<00:08:13.520> those<00:08:13.720> new<00:08:14.000> cyclical
years ago those new cyclical
years ago those new cyclical
technologies<00:08:15.280> have<00:08:15.560> contribut<00:08:16.080> mightily<00:08:16.560> to
technologies have contribut mightily to
technologies have contribut mightily to
the<00:08:16.879> fact<00:08:17.080> that<00:08:17.199> we<00:08:17.319> have<00:08:17.479> produced<00:08:17.840> and<00:08:17.960> sold
the fact that we have produced and sold
the fact that we have produced and sold
85<00:08:19.120> million<00:08:19.680> square<00:08:20.080> yards<00:08:20.720> of<00:08:21.000> climate
85 million square yards of climate
85 million square yards of climate
neutral<00:08:22.000> carpet<00:08:22.919> since<00:08:23.199> 2004<00:08:24.080> meaning<00:08:24.639> no<00:08:25.120> net
neutral carpet since 2004 meaning no net
neutral carpet since 2004 meaning no net
contribution<00:08:26.120> to<00:08:26.360> global<00:08:26.800> climate
contribution to global climate
contribution to global climate
disruption<00:08:28.120> in<00:08:28.360> producing<00:08:28.759> the<00:08:28.960> carpet
disruption in producing the carpet
disruption in producing the carpet
throughout<00:08:30.000> the<00:08:30.199> supply<00:08:30.599> chain<00:08:31.000> from<00:08:31.280> mind
throughout the supply chain from mind
throughout the supply chain from mind
and<00:08:31.959> Wellhead<00:08:32.959> clear<00:08:33.279> to<00:08:33.440> end<00:08:33.640> of<00:08:33.880> life
and Wellhead clear to end of life
and Wellhead clear to end of life
Reclamation<00:08:35.240> independent<00:08:36.000> third<00:08:36.399> party
Reclamation independent third party
Reclamation independent third party
certified<00:08:37.760> we<00:08:37.959> call<00:08:38.159> it<00:08:38.680> cool<00:08:39.320> carpet<00:08:40.320> and<00:08:40.440> it
certified we call it cool carpet and it
certified we call it cool carpet and it
has<00:08:40.760> been<00:08:40.959> a<00:08:41.240> powerful<00:08:41.880> Marketplace
has been a powerful Marketplace
has been a powerful Marketplace
differentiated<00:08:43.360> increasing<00:08:44.000> sales<00:08:44.480> and
differentiated increasing sales and
differentiated increasing sales and
profits<00:08:45.800> 3<00:08:46.080> years<00:08:46.720> ago<00:08:47.720> we<00:08:47.880> launched<00:08:48.399> carpet
profits 3 years ago we launched carpet
profits 3 years ago we launched carpet
tile<00:08:49.120> for<00:08:49.279> the<00:08:49.399> home<00:08:49.760> under<00:08:50.000> the<00:08:50.160> brand<00:08:50.519> Flo
tile for the home under the brand Flo
tile for the home under the brand Flo
misspelled<00:08:51.880> f<00:08:52.160> l
misspelled f l
misspelled f l
r<00:08:54.279> you<00:08:54.440> can<00:08:54.600> point<00:08:54.839> and<00:08:55.040> click<00:08:55.320> today<00:08:55.640> at
r you can point and click today at
r you can point and click today at
fl.com<00:08:56.880> and<00:08:57.120> have<00:08:57.360> cool<00:08:57.720> carpet<00:08:58.120> delivered<00:08:58.560> to
fl.com and have cool carpet delivered to
fl.com and have cool carpet delivered to
your<00:08:58.880> front<00:08:59.160> door<00:08:59.519> in<00:08:59.720> 5<00:09:00.079> days<00:09:00.800> it<00:09:00.959> is
your front door in 5 days it is
your front door in 5 days it is
practical<00:09:01.680> and<00:09:01.880> pretty
too<00:09:10.320> we<00:09:10.480> reckon<00:09:10.920> that<00:09:11.079> we<00:09:11.279> are<00:09:11.640> a<00:09:11.760> bit<00:09:11.959> over
too we reckon that we are a bit over
too we reckon that we are a bit over
halfway<00:09:12.959> to<00:09:13.120> our<00:09:13.360> Goal<00:09:13.959> Zero<00:09:14.519> impact<00:09:15.399> zero
halfway to our Goal Zero impact zero
halfway to our Goal Zero impact zero
footprint<00:09:17.079> we've<00:09:17.279> set<00:09:17.680> 2020<00:09:18.680> as<00:09:18.839> our<00:09:19.079> Target
footprint we've set 2020 as our Target
footprint we've set 2020 as our Target
year<00:09:19.720> for<00:09:20.000> zero<00:09:20.680> for<00:09:20.880> reaching<00:09:21.279> the<00:09:21.519> top<00:09:21.839> the
year for zero for reaching the top the
year for zero for reaching the top the
summit<00:09:22.720> of<00:09:22.920> Mount
summit of Mount
summit of Mount
sustainability<00:09:25.079> we<00:09:25.279> call<00:09:25.600> this<00:09:25.959> Mission<00:09:26.800> zero
sustainability we call this Mission zero
sustainability we call this Mission zero
and<00:09:28.040> this<00:09:28.279> is<00:09:28.600> perhaps<00:09:28.959> the<00:09:29.040> most<00:09:29.480> important
and this is perhaps the most important
and this is perhaps the most important
fact<00:09:30.160> that<00:09:30.399> we<00:09:30.560> have<00:09:30.720> found<00:09:31.040> Mission<00:09:31.519> zero<00:09:32.000> to
fact that we have found Mission zero to
fact that we have found Mission zero to
be<00:09:32.760> incredibly<00:09:33.760> good<00:09:34.000> for<00:09:34.279> business<00:09:35.200> a<00:09:35.519> better
be incredibly good for business a better
be incredibly good for business a better
business<00:09:36.680> model<00:09:37.040> a<00:09:37.360> better<00:09:37.720> way<00:09:37.920> to<00:09:38.240> bigger
business model a better way to bigger
business model a better way to bigger
profits<00:09:39.880> here's<00:09:40.120> the<00:09:40.320> business<00:09:40.760> case<00:09:41.040> for
profits here's the business case for
profits here's the business case for
sustainability<00:09:42.160> from<00:09:42.480> real<00:09:42.880> life<00:09:43.240> experience
sustainability from real life experience
sustainability from real life experience
cost<00:09:44.519> are<00:09:44.920> down<00:09:45.519> not<00:09:45.959> up<00:09:46.640> reflecting<00:09:47.160> some
cost are down not up reflecting some
cost are down not up reflecting some
$400<00:09:48.079> million<00:09:48.800> of<00:09:49.000> avoided<00:09:49.519> cost<00:09:49.800> in<00:09:50.000> pursuit
$400 million of avoided cost in pursuit
$400 million of avoided cost in pursuit
of<00:09:50.640> zero<00:09:51.399> waste<00:09:52.120> the<00:09:52.320> first<00:09:52.640> face<00:09:53.279> of<00:09:53.480> Mount
of zero waste the first face of Mount
of zero waste the first face of Mount
sustainability<00:09:55.279> this<00:09:55.440> has<00:09:55.640> paid<00:09:55.920> all<00:09:56.200> the
sustainability this has paid all the
sustainability this has paid all the
cost<00:09:56.680> for<00:09:56.839> the<00:09:57.000> transformation<00:09:57.760> of<00:09:57.959> interace
cost for the transformation of interace
cost for the transformation of interace
and<00:09:59.920> this<00:10:00.200> dispels<00:10:00.800> a<00:10:01.000> myth<00:10:01.279> to<00:10:01.600> this<00:10:01.800> false
and this dispels a myth to this false
and this dispels a myth to this false
choice<00:10:02.640> between<00:10:02.959> the<00:10:03.120> environment<00:10:03.959> and<00:10:04.160> the
choice between the environment and the
choice between the environment and the
economy<00:10:05.480> our<00:10:05.760> products<00:10:06.040> are<00:10:06.200> the<00:10:06.279> best
economy our products are the best
economy our products are the best
they've<00:10:06.720> ever<00:10:06.959> been<00:10:07.360> inspired<00:10:07.839> by<00:10:08.040> design<00:10:08.399> for
they've ever been inspired by design for
they've ever been inspired by design for
sustainability<00:10:09.959> and<00:10:10.279> unexpected<00:10:11.160> Wellspring
sustainability and unexpected Wellspring
sustainability and unexpected Wellspring
of<00:10:12.240> innovation<00:10:13.240> our<00:10:13.480> people<00:10:13.760> are<00:10:13.959> galvanized
of innovation our people are galvanized
of innovation our people are galvanized
around<00:10:14.920> the<00:10:15.079> share<00:10:15.519> higher<00:10:15.880> purpose<00:10:16.600> you
around the share higher purpose you
around the share higher purpose you
cannot<00:10:17.079> beat<00:10:17.360> it<00:10:17.480> for<00:10:17.720> attracting<00:10:18.200> the<00:10:18.360> best
cannot beat it for attracting the best
cannot beat it for attracting the best
people<00:10:18.959> and<00:10:19.200> bringing<00:10:19.640> them<00:10:20.120> together<00:10:21.120> and
people and bringing them together and
people and bringing them together and
the<00:10:21.399> Goodwill<00:10:21.800> of<00:10:21.920> the<00:10:22.079> marketplace<00:10:23.040> is
the Goodwill of the marketplace is
the Goodwill of the marketplace is
astonishing<00:10:24.320> no<00:10:24.600> amount<00:10:24.920> of<00:10:25.200> advertising<00:10:25.959> no
astonishing no amount of advertising no
astonishing no amount of advertising no
clever<00:10:26.800> marketing<00:10:27.800> campaign<00:10:28.800> at<00:10:28.959> any<00:10:29.519> price
clever marketing campaign at any price
clever marketing campaign at any price
could<00:10:30.360> have<00:10:30.600> produced<00:10:31.000> or<00:10:31.240> created<00:10:31.959> as<00:10:32.120> much
could have produced or created as much
could have produced or created as much
Goodwill<00:10:34.160> costs<00:10:34.800> products<00:10:35.399> people
Goodwill costs products people
Goodwill costs products people
Marketplace<00:10:37.399> what<00:10:37.519> else<00:10:37.959> is<00:10:38.200> there<00:10:38.680> it<00:10:38.880> is<00:10:39.040> a
Marketplace what else is there it is a
Marketplace what else is there it is a
better<00:10:39.720> business<00:10:40.120> model<00:10:40.800> and<00:10:40.959> here's<00:10:41.200> our
better business model and here's our
better business model and here's our
14-year<00:10:42.160> record<00:10:42.480> of<00:10:42.680> sales<00:10:43.680> and<00:10:44.200> profits
14-year record of sales and profits
14-year record of sales and profits
there's<00:10:45.399> a<00:10:45.600> dip<00:10:45.959> there<00:10:46.320> from<00:10:46.800> 2001<00:10:47.279> to<00:10:47.760> 2003<00:10:48.600> a
there's a dip there from 2001 to 2003 a
there's a dip there from 2001 to 2003 a
dip<00:10:48.959> when<00:10:49.079> our<00:10:49.240> sales<00:10:49.639> over<00:10:49.839> a<00:10:49.920> threeyear
dip when our sales over a threeyear
dip when our sales over a threeyear
period<00:10:50.639> were<00:10:50.800> down<00:10:51.399> 177%<00:10:52.399> but<00:10:52.560> the
period were down 177% but the
period were down 177% but the
marketplace<00:10:53.399> was<00:10:53.560> down
marketplace was down
marketplace was down
36%<00:10:55.560> we<00:10:55.720> literally<00:10:56.160> gained<00:10:56.480> market<00:10:56.760> chain<00:10:57.200> we
36% we literally gained market chain we
36% we literally gained market chain we
might<00:10:57.680> not<00:10:57.920> have<00:10:58.120> survived<00:10:58.680> that<00:10:59.360> recession
might not have survived that recession
might not have survived that recession
but<00:11:00.320> for<00:11:00.600> the<00:11:00.760> advantages<00:11:01.440> of<00:11:02.160> sustainability
but for the advantages of sustainability
but for the advantages of sustainability
now<00:11:03.399> if<00:11:03.639> every<00:11:04.240> business<00:11:05.120> were<00:11:05.440> pursuing<00:11:05.880> the
now if every business were pursuing the
now if every business were pursuing the
interface<00:11:06.600> plan<00:11:07.480> would<00:11:07.720> that<00:11:07.920> solve<00:11:08.320> all<00:11:08.519> our
interface plan would that solve all our
interface plan would that solve all our
problems<00:11:09.639> I<00:11:09.760> don't<00:11:10.480> think<00:11:10.920> so<00:11:11.600> I<00:11:11.880> remain
problems I don't think so I remain
problems I don't think so I remain
troubled<00:11:12.600> by<00:11:12.760> the<00:11:13.000> revised<00:11:13.560> early<00:11:14.279> equation<00:11:14.880> I
troubled by the revised early equation I
troubled by the revised early equation I
equal<00:11:15.440> p<00:11:15.680> *<00:11:16.079> a<00:11:16.320> /
equal p * a /
equal p * a /
T2<00:11:18.800> that<00:11:19.000> a<00:11:19.200> is<00:11:19.279> a<00:11:19.560> capital<00:11:20.040> A<00:11:21.040> suggesting<00:11:21.600> that
T2 that a is a capital A suggesting that
T2 that a is a capital A suggesting that
affluence<00:11:22.360> is<00:11:22.519> an<00:11:22.680> end<00:11:22.959> in
affluence is an end in
affluence is an end in
itself<00:11:25.240> but<00:11:25.519> what<00:11:25.760> if<00:11:26.040> we<00:11:26.240> reframed<00:11:27.040> ear
itself but what if we reframed ear
itself but what if we reframed ear
further
further
further
and<00:11:29.959> what<00:11:30.120> if<00:11:30.320> we<00:11:30.480> made<00:11:30.839> a<00:11:31.200> a<00:11:31.399> lowercase<00:11:32.120> a
and what if we made a a lowercase a
and what if we made a a lowercase a
suggesting<00:11:33.040> that<00:11:33.200> it<00:11:33.480> a<00:11:33.680> a<00:11:33.880> means<00:11:34.240> to<00:11:34.480> an<00:11:34.639> end
suggesting that it a a means to an end
suggesting that it a a means to an end
and<00:11:35.200> that<00:11:35.399> end<00:11:36.079> is<00:11:36.480> happiness<00:11:37.480> more<00:11:38.040> happiness
and that end is happiness more happiness
and that end is happiness more happiness
with<00:11:39.079> less<00:11:39.680> stuff<00:11:40.680> you<00:11:40.839> know<00:11:41.279> that<00:11:41.399> would
with less stuff you know that would
with less stuff you know that would
reframe<00:11:42.519> civilization
itself<00:11:51.959> and<00:11:52.240> our<00:11:52.519> whole<00:11:52.839> system<00:11:53.279> of<00:11:53.800> economics
itself and our whole system of economics
itself and our whole system of economics
if<00:11:54.959> not<00:11:55.160> for<00:11:55.399> our<00:11:56.200> species<00:11:57.200> then<00:11:57.480> perhaps<00:11:57.839> for
if not for our species then perhaps for
if not for our species then perhaps for
the<00:11:58.200> one<00:11:58.720> that<00:11:58.959> SU<00:11:59.240> exceeds<00:11:59.639> us<00:12:00.279> the
the one that SU exceeds us the
the one that SU exceeds us the
sustainable<00:12:01.320> species<00:12:01.920> living<00:12:02.200> on<00:12:02.360> a<00:12:02.639> finite
sustainable species living on a finite
sustainable species living on a finite
Earth<00:12:04.040> ethically<00:12:04.680> happily<00:12:05.279> and<00:12:05.760> ecologically
Earth ethically happily and ecologically
Earth ethically happily and ecologically
inbalance<00:12:07.560> with<00:12:07.720> nature<00:12:08.120> and<00:12:08.279> all<00:12:08.480> her
inbalance with nature and all her
inbalance with nature and all her
natural<00:12:09.200> systems<00:12:09.959> for<00:12:10.200> a<00:12:10.360> thousand
natural systems for a thousand
natural systems for a thousand
Generations<00:12:11.560> or<00:12:11.880> 10,000<00:12:12.760> Generations<00:12:13.440> that
Generations or 10,000 Generations that
Generations or 10,000 Generations that
is<00:12:13.720> to<00:12:13.880> say<00:12:14.120> into<00:12:14.440> the<00:12:14.639> indefinite<00:12:15.720> future<00:12:16.800> but
is to say into the indefinite future but
is to say into the indefinite future but
does<00:12:18.040> the<00:12:18.240> Earth<00:12:18.560> have<00:12:18.720> to<00:12:18.920> wait<00:12:19.199> for<00:12:19.399> our
does the Earth have to wait for our
does the Earth have to wait for our
Extinction<00:12:20.600> as<00:12:20.760> a<00:12:21.000> species<00:12:21.880> well<00:12:22.120> maybe<00:12:22.519> so
Extinction as a species well maybe so
Extinction as a species well maybe so
but<00:12:23.279> I<00:12:23.399> don't<00:12:23.680> think<00:12:23.880> so<00:12:24.199> iten<00:12:24.519> a<00:12:24.680> face<00:12:25.199> we
but I don't think so iten a face we
but I don't think so iten a face we
really<00:12:25.639> intend<00:12:25.959> to<00:12:26.079> bring<00:12:26.399> this<00:12:26.680> prototypical
really intend to bring this prototypical
really intend to bring this prototypical
sustainable<00:12:28.279> zero<00:12:28.720> footprint<00:12:29.199> an<00:12:29.360> industrial
sustainable zero footprint an industrial
sustainable zero footprint an industrial
company<00:12:30.360> fully<00:12:30.839> into<00:12:31.279> existence<00:12:32.120> by<00:12:32.839> 2020<00:12:33.839> we
company fully into existence by 2020 we
company fully into existence by 2020 we
can<00:12:34.120> see<00:12:34.360> our<00:12:34.600> way<00:12:34.839> now<00:12:35.199> clear<00:12:35.880> to<00:12:36.120> the<00:12:36.279> top<00:12:36.480> of
can see our way now clear to the top of
can see our way now clear to the top of
that<00:12:36.839> mountain<00:12:37.360> and<00:12:37.480> now<00:12:37.720> the<00:12:37.880> challenge<00:12:38.320> is
that mountain and now the challenge is
that mountain and now the challenge is
in<00:12:39.040> execution<00:12:40.040> and<00:12:40.199> as<00:12:40.399> my<00:12:40.600> good<00:12:40.760> friend<00:12:41.000> and
in execution and as my good friend and
in execution and as my good friend and
advisor<00:12:41.680> Amry<00:12:42.040> lovens<00:12:42.760> says<00:12:43.199> if<00:12:43.360> something
advisor Amry lovens says if something
advisor Amry lovens says if something
exists<00:12:45.360> it<00:12:45.519> must<00:12:45.800> be
exists it must be
exists it must be
possible<00:12:48.440> if<00:12:49.040> we<00:12:50.040> if<00:12:50.199> we<00:12:50.320> can<00:12:50.639> actually<00:12:51.040> do<00:12:51.279> it
possible if we if we can actually do it
possible if we if we can actually do it
it<00:12:51.680> must<00:12:52.000> be<00:12:52.440> possible<00:12:53.440> if<00:12:53.600> we<00:12:53.839> a<00:12:54.040> Petro
it must be possible if we a Petro
it must be possible if we a Petro
intensive<00:12:55.120> company<00:12:55.480> can<00:12:55.639> do<00:12:55.800> it<00:12:56.000> anybody<00:12:56.600> can
intensive company can do it anybody can
intensive company can do it anybody can
and<00:12:57.320> if<00:12:57.519> anybody<00:12:58.079> can<00:12:58.440> it<00:12:58.600> follows<00:12:59.240> that
and if anybody can it follows that
and if anybody can it follows that
everybody<00:13:00.399> can<00:13:01.279> hawen<00:13:02.320> fulfilled<00:13:03.320> business
everybody can hawen fulfilled business
everybody can hawen fulfilled business
and<00:13:03.959> industry<00:13:04.399> leading<00:13:05.199> humankind<00:13:06.199> away<00:13:06.519> from
and industry leading humankind away from
and industry leading humankind away from
the<00:13:07.440> abyss
the abyss
the abyss
because<00:13:09.959> with<00:13:10.240> continued<00:13:10.920> unchecked<00:13:11.920> decline
because with continued unchecked decline
because with continued unchecked decline
of<00:13:12.880> the<00:13:13.040> biosphere<00:13:13.639> a<00:13:13.800> d<00:13:14.160> a<00:13:14.320> very<00:13:14.639> dear<00:13:15.040> person
of the biosphere a d a very dear person
of the biosphere a d a very dear person
is<00:13:15.680> at<00:13:15.880> risk<00:13:16.199> here<00:13:16.519> frankly<00:13:17.360> at<00:13:17.600> unacceptable
is at risk here frankly at unacceptable
is at risk here frankly at unacceptable
risk<00:13:18.959> who<00:13:19.240> is<00:13:19.600> that<00:13:19.920> person<00:13:20.920> not<00:13:21.160> you<00:13:21.560> not<00:13:21.839> I
risk who is that person not you not I
risk who is that person not you not I
but<00:13:22.279> let<00:13:22.399> me<00:13:22.639> introduce<00:13:23.160> you<00:13:23.360> to<00:13:23.519> the<00:13:23.680> one<00:13:24.279> who
but let me introduce you to the one who
but let me introduce you to the one who
is<00:13:24.800> most<00:13:25.120> at<00:13:25.320> risk<00:13:25.639> here<00:13:25.839> and<00:13:26.040> I<00:13:26.279> myself<00:13:26.720> met
is most at risk here and I myself met
is most at risk here and I myself met
this<00:13:27.279> person<00:13:27.560> in<00:13:27.680> the<00:13:27.800> early<00:13:28.079> days<00:13:28.320> of<00:13:28.480> this
this person in the early days of this
this person in the early days of this
mountain<00:13:28.920> CL<00:13:29.120> climb<00:13:29.399> on<00:13:29.519> a<00:13:30.079> Tuesday<00:13:30.560> Morning
mountain CL climb on a Tuesday Morning
mountain CL climb on a Tuesday Morning
in<00:13:31.519> March<00:13:31.800> of<00:13:32.120> 1996<00:13:33.120> I<00:13:33.199> was<00:13:33.440> talking<00:13:33.760> to<00:13:33.959> our
in March of 1996 I was talking to our
in March of 1996 I was talking to our
people<00:13:34.560> as<00:13:34.720> I<00:13:34.839> did<00:13:35.040> at<00:13:35.320> every<00:13:35.680> opportunity
people as I did at every opportunity
people as I did at every opportunity
back<00:13:36.600> then<00:13:36.760> bringing<00:13:37.240> them<00:13:37.440> along<00:13:38.160> and<00:13:38.399> often
back then bringing them along and often
back then bringing them along and often
not<00:13:38.920> knowing<00:13:39.279> whether<00:13:39.519> I<00:13:39.639> was<00:13:39.880> connecting<00:13:40.519> but
not knowing whether I was connecting but
not knowing whether I was connecting but
about<00:13:41.480> 5<00:13:41.800> days<00:13:42.120> later<00:13:42.600> back<00:13:42.800> in<00:13:42.959> Atlanta<00:13:43.440> I
about 5 days later back in Atlanta I
about 5 days later back in Atlanta I
received<00:13:43.920> an<00:13:44.120> email<00:13:44.760> from<00:13:45.120> Glenn<00:13:45.519> Thomas<00:13:46.040> one
received an email from Glenn Thomas one
received an email from Glenn Thomas one
of<00:13:46.360> my<00:13:46.639> people<00:13:47.240> in<00:13:47.399> the<00:13:47.600> California<00:13:48.079> meeting
of my people in the California meeting
of my people in the California meeting
he<00:13:48.560> was<00:13:48.720> sending<00:13:49.040> me<00:13:49.240> an<00:13:49.440> original<00:13:50.000> poem<00:13:50.759> that
he was sending me an original poem that
he was sending me an original poem that
he<00:13:51.079> had<00:13:51.279> composed<00:13:51.800> after<00:13:52.040> our<00:13:52.320> Tuesday
he had composed after our Tuesday
he had composed after our Tuesday
Morning<00:13:53.560> together<00:13:53.920> and<00:13:54.079> when<00:13:54.240> I<00:13:54.399> read<00:13:54.639> it<00:13:54.800> it
Morning together and when I read it it
Morning together and when I read it it
was<00:13:55.040> one<00:13:55.160> of<00:13:55.240> the<00:13:55.360> most<00:13:55.560> uplifting<00:13:56.120> moments<00:13:56.480> of
was one of the most uplifting moments of
was one of the most uplifting moments of
my<00:13:57.079> life<00:13:57.920> because<00:13:58.240> it<00:13:58.399> told<00:13:58.680> me<00:13:59.199> by<00:13:59.440> God<00:13:59.680> one
my life because it told me by God one
my life because it told me by God one
person<00:14:00.360> got<00:14:00.639> it<00:14:01.560> here's<00:14:01.839> what<00:14:02.040> Glenn<00:14:02.360> wrote
person got it here's what Glenn wrote
person got it here's what Glenn wrote
and<00:14:02.880> here's<00:14:03.240> that<00:14:03.560> person<00:14:04.480> most<00:14:04.800> at<00:14:05.040> risk
and here's that person most at risk
and here's that person most at risk
please<00:14:05.959> meet<00:14:06.720> Tomorrow's
please meet Tomorrow's
please meet Tomorrow's
Child<00:14:09.120> without<00:14:09.399> a<00:14:09.600> name<00:14:09.880> and<00:14:10.079> unseen<00:14:10.680> face<00:14:10.959> and
Child without a name and unseen face and
Child without a name and unseen face and
knowing<00:14:11.519> not<00:14:11.800> your<00:14:12.199> time<00:14:12.480> or<00:14:12.880> place
knowing not your time or place
knowing not your time or place
Tomorrow's<00:14:14.440> Child<00:14:14.800> though<00:14:15.079> yet<00:14:15.320> unborn<00:14:16.120> I<00:14:16.320> met
Tomorrow's Child though yet unborn I met
Tomorrow's Child though yet unborn I met
you<00:14:16.839> first<00:14:17.320> last<00:14:17.600> Tuesday
you first last Tuesday
you first last Tuesday
Morning<00:14:19.639> a<00:14:19.880> wise<00:14:20.120> friend<00:14:20.399> introduced<00:14:20.959> us<00:14:21.160> to
Morning a wise friend introduced us to
Morning a wise friend introduced us to
and<00:14:21.560> through<00:14:21.800> his<00:14:21.959> sobering<00:14:22.519> point<00:14:22.720> of<00:14:22.880> view<00:14:23.160> I
and through his sobering point of view I
and through his sobering point of view I
saw<00:14:23.519> a<00:14:23.680> day<00:14:23.920> that<00:14:24.320> you<00:14:24.519> would<00:14:24.720> see<00:14:24.959> a<00:14:25.160> day<00:14:25.399> for
saw a day that you would see a day for
saw a day that you would see a day for
you<00:14:26.120> but<00:14:26.720> not<00:14:26.920> for<00:14:27.320> me<00:14:28.320> knowing<00:14:28.759> you<00:14:29.279> has
you but not for me knowing you has
you but not for me knowing you has
changed<00:14:30.360> my<00:14:30.600> thinking<00:14:30.920> for<00:14:31.160> I<00:14:31.320> never<00:14:31.600> had<00:14:31.759> an
changed my thinking for I never had an
changed my thinking for I never had an
inkling<00:14:32.399> that<00:14:32.600> perhaps<00:14:32.959> the<00:14:33.160> things<00:14:33.440> I<00:14:33.639> do
inkling that perhaps the things I do
inkling that perhaps the things I do
might<00:14:34.360> someday<00:14:35.360> somehow<00:14:35.920> threaten
might someday somehow threaten
might someday somehow threaten
you<00:14:38.120> Tomorrow's<00:14:38.720> Child<00:14:39.160> my<00:14:39.399> daughter<00:14:39.839> son<00:14:40.160> I'm
you Tomorrow's Child my daughter son I'm
you Tomorrow's Child my daughter son I'm
afraid<00:14:40.759> I've<00:14:41.120> just<00:14:41.360> begun<00:14:41.720> to<00:14:41.880> think<00:14:42.040> of<00:14:42.199> you
afraid I've just begun to think of you
afraid I've just begun to think of you
and<00:14:42.560> our<00:14:42.800> you<00:14:42.959> are<00:14:43.160> good<00:14:43.440> though<00:14:44.079> always
and our you are good though always
and our you are good though always
having<00:14:44.800> known<00:14:45.199> I<00:14:45.680> should<00:14:46.680> begin<00:14:47.160> I<00:14:47.399> will<00:14:48.240> to
having known I should begin I will to
having known I should begin I will to
weigh<00:14:48.680> the<00:14:48.880> cost<00:14:49.160> of<00:14:49.360> what<00:14:49.480> I<00:14:49.639> squander<00:14:50.360> what
weigh the cost of what I squander what
weigh the cost of what I squander what
is<00:14:50.759> lost<00:14:51.600> If<00:14:51.839> Ever<00:14:52.160> I<00:14:52.279> forget<00:14:52.720> that<00:14:53.000> you<00:14:53.839> will
is lost If Ever I forget that you will
is lost If Ever I forget that you will
someday<00:14:54.600> come<00:14:55.320> and<00:14:55.519> live<00:14:55.839> here
someday come and live here
someday come and live here
too<00:14:58.000> well<00:14:58.279> every<00:14:58.680> day<00:14:59.079> of<00:14:59.240> my<00:14:59.440> life<00:14:59.680> since
too well every day of my life since
too well every day of my life since
tomorrow's<00:15:00.560> child<00:15:00.880> has<00:15:01.040> spoken<00:15:01.360> to<00:15:01.519> me<00:15:01.720> with
tomorrow's child has spoken to me with
tomorrow's child has spoken to me with
one<00:15:02.199> simple<00:15:02.639> but<00:15:02.839> profound<00:15:03.360> message<00:15:03.759> which<00:15:03.959> I
one simple but profound message which I
one simple but profound message which I
presume<00:15:04.560> to<00:15:04.720> share<00:15:05.480> with<00:15:05.680> you<00:15:05.959> we<00:15:06.160> are<00:15:06.480> each
presume to share with you we are each
presume to share with you we are each
and<00:15:07.160> everyone<00:15:07.759> a<00:15:08.040> part<00:15:08.240> of<00:15:08.399> the<00:15:08.560> Web<00:15:08.839> of<00:15:09.240> Life
and everyone a part of the Web of Life
and everyone a part of the Web of Life
the<00:15:10.399> Continuum<00:15:10.959> of<00:15:11.160> humanity<00:15:11.639> is<00:15:11.720> sure<00:15:12.079> but<00:15:12.199> in
the Continuum of humanity is sure but in
the Continuum of humanity is sure but in
the<00:15:12.440> largest<00:15:12.839> sense<00:15:13.120> the<00:15:13.240> web<00:15:13.480> of<00:15:13.680> life<00:15:13.959> itself
the largest sense the web of life itself
the largest sense the web of life itself
and<00:15:14.720> we<00:15:15.000> have<00:15:15.199> a<00:15:15.440> choice<00:15:15.800> to<00:15:16.040> make<00:15:16.759> during<00:15:17.079> our
and we have a choice to make during our
and we have a choice to make during our
brief<00:15:18.279> brief<00:15:18.680> visit<00:15:19.000> to<00:15:19.240> this<00:15:19.480> beautiful<00:15:20.040> blue
brief brief visit to this beautiful blue
brief brief visit to this beautiful blue
and<00:15:20.600> green<00:15:21.000> living<00:15:21.639> planet<00:15:22.639> to<00:15:22.839> hurt<00:15:23.160> it<00:15:24.079> or<00:15:24.320> to
and green living planet to hurt it or to
and green living planet to hurt it or to
help<00:15:24.920> it<00:15:25.920> for<00:15:26.199> you<00:15:27.199> it's<00:15:27.440> your<00:15:27.959> call<00:15:29.040> thank<00:15:29.240> you
business, sustainability, TED, TED, Talk, TEDEducation, TED-Ed, Ed
