The game layer on top of the world - Seth Priebatsch
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my<00:00:16.600> name<00:00:16.720> is<00:00:16.800> Seth<00:00:17.039> preat<00:00:17.480> I'm<00:00:17.600> the<00:00:17.680> chief
my name is Seth preat I'm the chief
my name is Seth preat I'm the chief
ninja<00:00:18.199> of<00:00:18.320> scavenger<00:00:18.880> I<00:00:19.000> I<00:00:19.080> am<00:00:19.160> a<00:00:19.320> proud
ninja of scavenger I I am a proud
ninja of scavenger I I am a proud
Princeton<00:00:20.039> Dropout<00:00:20.760> also<00:00:21.000> proud<00:00:21.199> to<00:00:21.320> have
Princeton Dropout also proud to have
Princeton Dropout also proud to have
relocated<00:00:21.880> here<00:00:22.000> to<00:00:22.160> Boston<00:00:22.880> where<00:00:23.000> I
relocated here to Boston where I
relocated here to Boston where I
actually<00:00:23.320> grew<00:00:23.560> up<00:00:24.279> uh<00:00:24.439> and<00:00:25.199> yeah<00:00:25.359> Boston<00:00:26.359> easy
actually grew up uh and yeah Boston easy
actually grew up uh and yeah Boston easy
wins<00:00:26.880> I<00:00:26.960> should<00:00:27.119> just<00:00:27.199> go<00:00:27.320> and<00:00:27.480> name<00:00:27.640> the
wins I should just go and name the
wins I should just go and name the
counties<00:00:28.080> that<00:00:28.160> we've<00:00:28.320> got<00:00:28.439> around<00:00:28.640> here<00:00:29.000> so
counties that we've got around here so
counties that we've got around here so
I'm<00:00:29.519> also<00:00:30.000> I'm<00:00:30.119> also<00:00:30.359> fairly<00:00:30.640> determined<00:00:31.039> to
I'm also I'm also fairly determined to
I'm also I'm also fairly determined to
try<00:00:31.279> and<00:00:31.359> build<00:00:31.560> a<00:00:31.640> game<00:00:31.840> layer<00:00:32.119> on<00:00:32.239> top<00:00:32.399> of<00:00:32.480> the
try and build a game layer on top of the
try and build a game layer on top of the
world<00:00:33.280> uh<00:00:33.399> and<00:00:33.480> this<00:00:33.600> is<00:00:33.680> sort<00:00:33.840> of<00:00:33.920> A<00:00:34.040> New
world uh and this is sort of A New
world uh and this is sort of A New
Concept<00:00:34.559> and<00:00:34.680> it's<00:00:34.879> really<00:00:35.120> important
Concept and it's really important
Concept and it's really important
because<00:00:36.160> while<00:00:36.360> the<00:00:36.559> last<00:00:36.879> decade<00:00:37.559> was<00:00:37.719> the
because while the last decade was the
because while the last decade was the
decade<00:00:38.200> of<00:00:38.399> Social<00:00:39.000> and<00:00:39.120> the<00:00:39.280> decade<00:00:39.559> of<00:00:39.760> where
decade of Social and the decade of where
decade of Social and the decade of where
the<00:00:40.160> framework<00:00:40.640> in<00:00:40.760> which<00:00:40.920> we<00:00:41.039> connect<00:00:41.360> with
the framework in which we connect with
the framework in which we connect with
other<00:00:41.760> people<00:00:42.079> was<00:00:42.280> built<00:00:42.920> this<00:00:43.120> next<00:00:43.440> decade
other people was built this next decade
other people was built this next decade
will<00:00:44.120> be<00:00:44.559> the<00:00:44.719> decade<00:00:45.200> where<00:00:45.559> the<00:00:45.719> game
will be the decade where the game
will be the decade where the game
framework<00:00:46.399> is<00:00:46.520> built<00:00:46.879> where<00:00:47.039> the<00:00:47.160> motivations
framework is built where the motivations
framework is built where the motivations
that<00:00:47.879> we<00:00:48.039> use<00:00:48.480> to<00:00:48.680> actually<00:00:49.000> influence
that we use to actually influence
that we use to actually influence
behavior<00:00:50.079> and<00:00:50.199> the<00:00:50.320> framework<00:00:50.760> in<00:00:50.879> which<00:00:51.079> that
behavior and the framework in which that
behavior and the framework in which that
is<00:00:51.360> constructed<00:00:52.280> uh<00:00:52.359> is<00:00:52.559> decided<00:00:52.960> upon<00:00:53.199> and
is constructed uh is decided upon and
is constructed uh is decided upon and
that's<00:00:53.520> really<00:00:53.719> important<00:00:54.359> and<00:00:54.440> so<00:00:54.559> I<00:00:54.640> say
that's really important and so I say
that's really important and so I say
that<00:00:54.879> I<00:00:54.960> want<00:00:55.039> to<00:00:55.160> build<00:00:55.320> a<00:00:55.399> game<00:00:55.840> on<00:00:56.000> top<00:00:56.120> of
that I want to build a game on top of
that I want to build a game on top of
the<00:00:56.320> world<00:00:56.920> uh<00:00:57.039> but<00:00:57.160> that's<00:00:57.320> not<00:00:57.559> quite<00:00:57.760> true
the world uh but that's not quite true
the world uh but that's not quite true
because<00:00:58.879> uh<00:00:59.320> it's<00:00:59.480> already<00:00:59.680> under
because uh it's already under
because uh it's already under
construction<00:01:00.480> it's<00:01:00.680> already<00:01:01.000> happening<00:01:01.680> uh
construction it's already happening uh
construction it's already happening uh
and<00:01:01.920> it<00:01:02.000> looks<00:01:02.280> like<00:01:02.559> this<00:01:02.840> right<00:01:03.039> now<00:01:03.480> it
and it looks like this right now it
and it looks like this right now it
looks<00:01:03.800> like<00:01:03.920> the<00:01:04.040> web<00:01:04.320> did<00:01:04.519> back<00:01:04.640> in<00:01:05.000> 1997
looks like the web did back in 1997
looks like the web did back in 1997
right<00:01:06.159> it's<00:01:06.360> not<00:01:06.600> very<00:01:06.880> good<00:01:07.320> uh<00:01:07.439> it's
right it's not very good uh it's
right it's not very good uh it's
cluttered<00:01:08.240> it's<00:01:08.400> filled<00:01:08.759> with<00:01:09.000> lots<00:01:09.200> of
cluttered it's filled with lots of
cluttered it's filled with lots of
different<00:01:09.720> things<00:01:10.280> that<00:01:10.439> in<00:01:10.560> short<00:01:10.920> aren't
different things that in short aren't
different things that in short aren't
that<00:01:11.479> fun<00:01:12.280> uh<00:01:12.400> there<00:01:12.479> are<00:01:12.720> credit<00:01:13.080> card
that fun uh there are credit card
that fun uh there are credit card
schemes<00:01:13.960> and<00:01:14.159> Airline<00:01:14.600> mile<00:01:15.000> programs<00:01:15.520> and
schemes and Airline mile programs and
schemes and Airline mile programs and
coupon<00:01:16.200> cards<00:01:16.720> and<00:01:16.840> all<00:01:17.000> these<00:01:17.159> loyalty
coupon cards and all these loyalty
coupon cards and all these loyalty
schemes<00:01:18.119> that<00:01:18.360> actually<00:01:18.680> do<00:01:18.920> use<00:01:19.159> game
schemes that actually do use game
schemes that actually do use game
Dynamics<00:01:19.799> and<00:01:19.960> actually<00:01:20.200> are<00:01:20.439> building<00:01:20.840> the
Dynamics and actually are building the
Dynamics and actually are building the
game<00:01:21.200> layer<00:01:21.920> uh<00:01:22.079> they<00:01:22.280> just<00:01:22.600> suck<00:01:23.280> uh<00:01:23.400> they're
game layer uh they just suck uh they're
game layer uh they just suck uh they're
not<00:01:23.799> very<00:01:24.040> welld
not very welld
not very welld
designed<00:01:25.920> right<00:01:26.360> so<00:01:26.560> that's<00:01:26.799> unfortunate<00:01:27.799> um
designed right so that's unfortunate um
designed right so that's unfortunate um
but<00:01:28.200> luckily<00:01:29.079> uh<00:01:29.280> as<00:01:29.520> as<00:01:29.680> as<00:01:30.040> my<00:01:30.200> my<00:01:30.320> favorite
but luckily uh as as as my my favorite
but luckily uh as as as my my favorite
Action<00:01:30.880> Hero<00:01:31.159> Bob<00:01:31.360> the<00:01:31.479> Builder<00:01:31.799> says<00:01:32.320> uh<00:01:32.479> we
Action Hero Bob the Builder says uh we
Action Hero Bob the Builder says uh we
can<00:01:32.759> do<00:01:32.960> better<00:01:33.280> we<00:01:33.399> can<00:01:33.640> build<00:01:33.920> this<00:01:34.119> better
can do better we can build this better
can do better we can build this better
and<00:01:35.079> the<00:01:35.240> tools<00:01:35.680> the<00:01:35.880> resources<00:01:36.680> that<00:01:36.799> we<00:01:36.920> use
and the tools the resources that we use
and the tools the resources that we use
to<00:01:37.280> build<00:01:37.479> a<00:01:37.600> game<00:01:37.799> layer<00:01:38.280> are<00:01:38.520> game<00:01:38.759> Dynamics
to build a game layer are game Dynamics
to build a game layer are game Dynamics
themselves<00:01:40.119> and<00:01:40.240> so<00:01:40.399> sort<00:01:40.560> of<00:01:40.640> the<00:01:40.759> Crux<00:01:41.079> of
themselves and so sort of the Crux of
themselves and so sort of the Crux of
this<00:01:41.399> presentation<00:01:41.880> is<00:01:42.040> going<00:01:42.119> to<00:01:42.280> go<00:01:42.479> through
this presentation is going to go through
this presentation is going to go through
four<00:01:43.280> really<00:01:43.520> important<00:01:43.880> game<00:01:44.079> Dynamics
four really important game Dynamics
four really important game Dynamics
really<00:01:44.880> interesting<00:01:45.360> things<00:01:45.920> that<00:01:46.079> if<00:01:46.200> you
really interesting things that if you
really interesting things that if you
use<00:01:46.680> consciously<00:01:47.560> you<00:01:47.759> can<00:01:48.360> use<00:01:48.680> to<00:01:49.200> influence
use consciously you can use to influence
use consciously you can use to influence
behavior<00:01:50.320> both<00:01:50.520> for<00:01:50.759> good<00:01:51.119> for<00:01:51.399> bad<00:01:51.680> for<00:01:51.880> in
behavior both for good for bad for in
behavior both for good for bad for in
between<00:01:52.719> hopefully<00:01:53.079> for<00:01:53.360> good<00:01:53.759> but<00:01:54.040> this<00:01:54.159> is
between hopefully for good but this is
between hopefully for good but this is
the<00:01:54.560> sort<00:01:54.719> of<00:01:54.920> the<00:01:55.119> the<00:01:55.280> the<00:01:55.439> important<00:01:55.880> stages
the sort of the the the important stages
the sort of the the the important stages
in<00:01:56.479> which<00:01:56.680> that<00:01:56.799> framework<00:01:57.240> will<00:01:57.399> get<00:01:57.560> built
in which that framework will get built
in which that framework will get built
and<00:01:58.159> so<00:01:58.320> we<00:01:58.399> want<00:01:58.520> to<00:01:58.680> all<00:01:58.799> be<00:01:58.960> thinking<00:01:59.200> about
and so we want to all be thinking about
and so we want to all be thinking about
it<00:01:59.439> consciously<00:02:00.079> now<00:02:00.920> um<00:02:01.240> just<00:02:01.439> before<00:02:01.640> we
it consciously now um just before we
it consciously now um just before we
jump<00:02:02.000> into<00:02:02.200> that<00:02:02.360> there's<00:02:02.479> sort<00:02:02.640> of<00:02:02.719> a
jump into that there's sort of a
jump into that there's sort of a
question<00:02:03.119> of<00:02:03.360> why<00:02:03.520> is<00:02:03.680> this<00:02:03.880> important<00:02:04.640> I'm
question of why is this important I'm
question of why is this important I'm
sort<00:02:04.920> of<00:02:05.039> making<00:02:05.240> this<00:02:05.399> claim<00:02:05.680> that<00:02:05.759> there<00:02:05.880> is
sort of making this claim that there is
sort of making this claim that there is
a<00:02:06.079> gameer<00:02:06.479> on<00:02:06.640> top<00:02:06.759> of<00:02:06.880> the<00:02:07.000> world<00:02:07.399> and<00:02:07.479> that
a gameer on top of the world and that
a gameer on top of the world and that
it's<00:02:07.799> very<00:02:08.000> important<00:02:08.360> that<00:02:08.479> we<00:02:08.640> build<00:02:08.840> it
it's very important that we build it
it's very important that we build it
properly<00:02:09.920> uh<00:02:10.000> the<00:02:10.119> reason<00:02:10.399> that<00:02:10.520> it's<00:02:10.640> so
properly uh the reason that it's so
properly uh the reason that it's so
important<00:02:11.480> is<00:02:11.640> that<00:02:11.840> the<00:02:12.040> last<00:02:12.319> decade<00:02:12.840> what
important is that the last decade what
important is that the last decade what
we've<00:02:13.200> seen<00:02:13.959> has<00:02:14.120> been<00:02:14.440> building<00:02:14.840> the<00:02:15.000> social
we've seen has been building the social
we've seen has been building the social
lir<00:02:15.959> has<00:02:16.120> been<00:02:16.360> this<00:02:16.599> framework<00:02:17.160> for
lir has been this framework for
lir has been this framework for
connections<00:02:18.440> and<00:02:18.720> construction<00:02:19.280> on<00:02:19.480> that
connections and construction on that
connections and construction on that
lirer<00:02:20.040> is<00:02:20.280> over<00:02:21.080> uh<00:02:21.200> it's<00:02:21.400> finished<00:02:22.000> there's
lirer is over uh it's finished there's
lirer is over uh it's finished there's
still<00:02:22.400> a<00:02:22.519> lot<00:02:22.680> to<00:02:22.840> explore<00:02:23.200> there's<00:02:23.400> still<00:02:23.519> a
still a lot to explore there's still a
still a lot to explore there's still a
lot<00:02:23.720> of<00:02:23.840> people<00:02:24.000> who<00:02:24.080> are<00:02:24.200> trying<00:02:24.400> to<00:02:24.519> figure
lot of people who are trying to figure
lot of people who are trying to figure
out<00:02:24.959> social<00:02:25.519> and<00:02:25.640> how<00:02:25.760> do<00:02:25.879> we<00:02:26.000> leverage<00:02:26.360> this
out social and how do we leverage this
out social and how do we leverage this
and<00:02:26.599> how<00:02:26.720> do<00:02:26.840> we<00:02:27.000> use<00:02:27.280> this<00:02:27.760> but<00:02:27.879> the<00:02:28.000> framework
and how do we use this but the framework
and how do we use this but the framework
itself<00:02:28.879> is<00:02:29.080> done<00:02:30.000> and<00:02:30.080> it's<00:02:30.239> called<00:02:30.800> Facebook
itself is done and it's called Facebook
itself is done and it's called Facebook
uh<00:02:32.319> and<00:02:32.840> and<00:02:32.959> that's<00:02:33.280> okay<00:02:33.680> right<00:02:33.840> A<00:02:33.920> lot<00:02:34.040> of
uh and and that's okay right A lot of
uh and and that's okay right A lot of
people<00:02:34.360> are<00:02:34.519> very<00:02:34.720> happy<00:02:34.959> with<00:02:35.120> Facebook<00:02:35.560> I<00:02:35.720> I
people are very happy with Facebook I I
people are very happy with Facebook I I
like<00:02:36.000> it<00:02:36.200> quite<00:02:36.319> a<00:02:36.480> lot<00:02:37.280> they've<00:02:37.519> created<00:02:37.959> this
like it quite a lot they've created this
like it quite a lot they've created this
thing<00:02:38.280> called<00:02:38.480> the<00:02:38.599> open<00:02:38.959> graph<00:02:39.519> and<00:02:39.640> they<00:02:39.800> own
thing called the open graph and they own
thing called the open graph and they own
all<00:02:40.560> of<00:02:40.680> our<00:02:40.840> connections<00:02:41.319> they<00:02:41.440> own<00:02:41.760> half<00:02:41.879> a
all of our connections they own half a
all of our connections they own half a
billion<00:02:42.440> people<00:02:42.920> and<00:02:43.040> so<00:02:43.200> when<00:02:43.319> you<00:02:43.440> want<00:02:43.599> to
billion people and so when you want to
billion people and so when you want to
build<00:02:44.000> on<00:02:44.080> the<00:02:44.239> social<00:02:44.519> Lair<00:02:45.040> the<00:02:45.159> framework
build on the social Lair the framework
build on the social Lair the framework
has<00:02:45.959> been<00:02:46.200> decided<00:02:46.720> it<00:02:46.879> is<00:02:47.040> the<00:02:47.159> open<00:02:47.480> graph
has been decided it is the open graph
has been decided it is the open graph
API<00:02:48.360> and<00:02:48.480> if<00:02:48.560> you're<00:02:48.800> happy<00:02:49.080> with<00:02:49.239> that
API and if you're happy with that
API and if you're happy with that
fantastic<00:02:50.400> if<00:02:50.519> you're<00:02:50.720> not<00:02:51.200> too<00:02:51.480> bad<00:02:52.000> there's
fantastic if you're not too bad there's
fantastic if you're not too bad there's
nothing<00:02:52.519> you<00:02:52.640> can<00:02:52.840> do<00:02:53.599> but<00:02:53.800> this<00:02:54.040> next<00:02:54.360> decade
nothing you can do but this next decade
nothing you can do but this next decade
no<00:02:55.440> and<00:02:55.560> and<00:02:55.680> that<00:02:55.800> that's<00:02:55.920> a<00:02:56.040> real<00:02:56.239> thing<00:02:56.400> I
no and and that that's a real thing I
no and and that that's a real thing I
mean<00:02:56.599> we<00:02:56.720> want<00:02:56.920> we<00:02:57.000> want<00:02:57.159> to<00:02:57.319> build<00:02:57.680> Frameworks
mean we want we want to build Frameworks
mean we want we want to build Frameworks
in<00:02:58.760> a<00:02:58.920> way<00:02:59.120> that<00:02:59.239> that<00:02:59.360> makes<00:02:59.599> it<00:02:59.800> it<00:03:00.319> that
in a way that that makes it it that
in a way that that makes it it that
makes<00:03:00.599> it<00:03:00.760> acceptable<00:03:01.159> and<00:03:01.319> makes<00:03:01.480> it<00:03:01.599> you
makes it acceptable and makes it you
makes it acceptable and makes it you
know<00:03:01.879> productive<00:03:02.280> down<00:03:02.440> the<00:03:02.599> road<00:03:03.519> so<00:03:04.040> the
know productive down the road so the
know productive down the road so the
social<00:03:04.519> layer<00:03:04.799> is<00:03:04.920> all<00:03:05.120> about<00:03:05.360> these
social layer is all about these
social layer is all about these
connections<00:03:06.560> the<00:03:06.720> game<00:03:07.040> layer<00:03:07.519> is<00:03:07.720> all<00:03:07.920> about
connections the game layer is all about
connections the game layer is all about
influence<00:03:08.959> it's<00:03:09.080> not<00:03:09.239> about<00:03:09.440> adding<00:03:09.680> a<00:03:09.799> social
influence it's not about adding a social
influence it's not about adding a social
fabric<00:03:10.480> to<00:03:10.599> the<00:03:10.720> web<00:03:11.120> and<00:03:11.280> connecting<00:03:11.720> you<00:03:11.840> to
fabric to the web and connecting you to
fabric to the web and connecting you to
other<00:03:12.239> people<00:03:12.519> everywhere<00:03:12.840> you<00:03:12.959> are<00:03:13.080> and
other people everywhere you are and
other people everywhere you are and
everywhere<00:03:13.519> you<00:03:13.720> go<00:03:14.159> it's<00:03:14.400> actually<00:03:14.720> about
everywhere you go it's actually about
everywhere you go it's actually about
using<00:03:15.280> Dynamics<00:03:15.959> using<00:03:16.280> forces<00:03:16.959> to<00:03:17.280> influence
using Dynamics using forces to influence
using Dynamics using forces to influence
the<00:03:18.080> behavior<00:03:18.480> of<00:03:18.680> where<00:03:18.840> you<00:03:18.959> are<00:03:19.480> what<00:03:19.640> you
the behavior of where you are what you
the behavior of where you are what you
do<00:03:20.080> there<00:03:20.480> how<00:03:20.680> you<00:03:20.840> do<00:03:21.000> it<00:03:21.480> that's<00:03:21.720> really
do there how you do it that's really
do there how you do it that's really
really<00:03:22.239> powerful<00:03:22.799> and<00:03:22.920> it's<00:03:23.040> going<00:03:23.200> to<00:03:23.319> be
really powerful and it's going to be
really powerful and it's going to be
more<00:03:23.760> important<00:03:24.080> in<00:03:24.200> the<00:03:24.319> social<00:03:24.560> air<00:03:24.799> it's
more important in the social air it's
more important in the social air it's
going<00:03:25.120> to<00:03:25.319> affect<00:03:25.599> our<00:03:25.799> lives<00:03:26.280> more<00:03:26.560> deeply
going to affect our lives more deeply
going to affect our lives more deeply
and<00:03:27.280> perhaps<00:03:27.640> more<00:03:27.840> invisibly<00:03:28.599> and<00:03:28.720> so<00:03:28.840> it's
and perhaps more invisibly and so it's
and perhaps more invisibly and so it's
incredibly<00:03:29.840> critical<00:03:30.560> that<00:03:30.720> at<00:03:30.879> this<00:03:31.040> moment
incredibly critical that at this moment
incredibly critical that at this moment
while<00:03:31.720> it's<00:03:32.000> just<00:03:32.200> getting<00:03:32.480> constructed
while it's just getting constructed
while it's just getting constructed
while<00:03:33.319> the<00:03:33.439> Frameworks<00:03:34.000> like<00:03:34.159> Facebook<00:03:34.560> like
while the Frameworks like Facebook like
while the Frameworks like Facebook like
the<00:03:34.799> open<00:03:35.080> graph<00:03:35.480> are<00:03:35.680> being<00:03:36.000> created<00:03:36.360> for<00:03:36.480> the
the open graph are being created for the
the open graph are being created for the
game<00:03:36.799> Lair<00:03:37.080> equivalent<00:03:37.640> that<00:03:37.799> we<00:03:37.920> think<00:03:38.120> about
game Lair equivalent that we think about
game Lair equivalent that we think about
it<00:03:38.480> very<00:03:38.720> consciously<00:03:39.480> and<00:03:39.560> that<00:03:39.680> we<00:03:39.799> do<00:03:39.879> it<00:03:40.000> in
it very consciously and that we do it in
it very consciously and that we do it in
a<00:03:40.200> way<00:03:40.360> that<00:03:40.439> is<00:03:40.640> open<00:03:41.120> that<00:03:41.239> is<00:03:41.439> available<00:03:42.040> and
a way that is open that is available and
a way that is open that is available and
that<00:03:42.360> can<00:03:42.519> be<00:03:42.680> leveraged<00:03:43.120> for<00:03:43.319> good<00:03:43.799> and<00:03:43.879> so
that can be leveraged for good and so
that can be leveraged for good and so
that's<00:03:44.159> what<00:03:44.280> I<00:03:44.360> want<00:03:44.439> to<00:03:44.599> talk<00:03:44.760> about<00:03:44.920> for
that's what I want to talk about for
that's what I want to talk about for
game<00:03:45.239> Dynamics<00:03:45.640> because<00:03:46.000> construction<00:03:46.760> has
game Dynamics because construction has
game Dynamics because construction has
just<00:03:47.159> begun<00:03:47.519> and<00:03:47.640> the<00:03:47.760> more<00:03:47.959> consciously<00:03:48.439> we
just begun and the more consciously we
just begun and the more consciously we
can<00:03:48.680> think<00:03:48.879> about<00:03:49.120> this<00:03:49.439> the<00:03:49.560> better<00:03:49.799> we'll<00:03:49.959> be
can think about this the better we'll be
can think about this the better we'll be
able<00:03:50.239> to<00:03:50.360> use<00:03:50.560> it<00:03:50.879> for<00:03:51.120> anything<00:03:51.480> that<00:03:51.599> we<00:03:52.000> want
able to use it for anything that we want
able to use it for anything that we want
so<00:03:53.599> uh<00:03:53.840> like<00:03:53.959> I<00:03:54.040> said<00:03:54.239> the<00:03:54.360> way<00:03:54.519> the<00:03:54.640> way<00:03:54.799> that
so uh like I said the way the way that
so uh like I said the way the way that
you<00:03:55.079> go<00:03:55.280> through<00:03:55.519> and<00:03:55.640> build<00:03:55.840> on<00:03:55.920> the<00:03:56.040> game
you go through and build on the game
you go through and build on the game
layer<00:03:56.840> is<00:03:57.000> not<00:03:57.280> with<00:03:57.720> uh<00:03:57.799> you<00:03:57.920> know<00:03:58.120> glass<00:03:58.519> and
layer is not with uh you know glass and
layer is not with uh you know glass and
steel<00:03:59.079> and<00:03:59.239> cement<00:03:59.959> and<00:04:00.239> the<00:04:00.400> resources<00:04:00.879> that
steel and cement and the resources that
steel and cement and the resources that
we<00:04:01.120> use<00:04:01.360> are<00:04:01.519> not<00:04:01.720> this<00:04:01.840> two-dimensional
we use are not this two-dimensional
we use are not this two-dimensional
swath<00:04:02.799> of<00:04:02.959> land<00:04:03.200> that<00:04:03.319> we<00:04:03.480> have<00:04:03.879> the<00:04:04.000> resources
swath of land that we have the resources
swath of land that we have the resources
are<00:04:04.799> mind<00:04:05.079> share<00:04:05.640> and<00:04:05.720> the<00:04:05.840> tools<00:04:06.159> the<00:04:06.319> raw
are mind share and the tools the raw
are mind share and the tools the raw
materials<00:04:06.879> are<00:04:07.040> these<00:04:07.200> game<00:04:07.360> Dynamics<00:04:07.840> so
materials are these game Dynamics so
materials are these game Dynamics so
with<00:04:08.120> that<00:04:08.519> you<00:04:08.640> know<00:04:08.799> a<00:04:08.920> couple<00:04:09.159> game
with that you know a couple game
with that you know a couple game
Dynamics<00:04:09.760> to<00:04:09.920> talk<00:04:10.079> about<00:04:10.560> four<00:04:11.239> um<00:04:11.400> back<00:04:11.560> at
Dynamics to talk about four um back at
Dynamics to talk about four um back at
scavenger<00:04:12.120> we<00:04:12.239> like<00:04:12.360> to<00:04:12.519> joke<00:04:12.760> that<00:04:12.879> with
scavenger we like to joke that with
scavenger we like to joke that with
seven<00:04:13.280> game<00:04:13.480> Dynamics<00:04:13.879> you<00:04:13.959> can<00:04:14.079> get<00:04:14.239> anyone
seven game Dynamics you can get anyone
seven game Dynamics you can get anyone
to<00:04:14.640> do<00:04:14.840> anything<00:04:15.519> and<00:04:15.680> so<00:04:15.799> today<00:04:16.000> I'm<00:04:16.079> going<00:04:16.199> to
to do anything and so today I'm going to
to do anything and so today I'm going to
show<00:04:16.400> you<00:04:16.560> four<00:04:17.199> uh<00:04:17.359> because<00:04:17.479> I<00:04:17.560> hope<00:04:17.720> to<00:04:17.799> have
show you four uh because I hope to have
show you four uh because I hope to have
a<00:04:18.000> competitive<00:04:18.440> Advantage<00:04:18.880> at<00:04:18.959> the<00:04:19.079> end<00:04:19.239> of
a competitive Advantage at the end of
a competitive Advantage at the end of
this<00:04:19.720> still
this still
this still
uh<00:04:23.000> so<00:04:23.240> so<00:04:23.400> the<00:04:23.520> first<00:04:23.800> one<00:04:24.120> uh<00:04:24.240> it's<00:04:24.320> a<00:04:24.520> very
uh so so the first one uh it's a very
uh so so the first one uh it's a very
simple<00:04:24.960> game<00:04:25.199> Dynamic<00:04:25.639> uh<00:04:25.759> it's<00:04:25.880> called<00:04:26.120> the
simple game Dynamic uh it's called the
simple game Dynamic uh it's called the
appointment<00:04:26.680> Dynamic<00:04:27.040> and<00:04:27.199> this<00:04:27.280> is<00:04:27.360> a
appointment Dynamic and this is a
appointment Dynamic and this is a
dynamic<00:04:28.000> in<00:04:28.120> which<00:04:28.320> to<00:04:28.479> succeed<00:04:29.240> players<00:04:29.759> have
dynamic in which to succeed players have
dynamic in which to succeed players have
to<00:04:30.039> do<00:04:30.199> something<00:04:30.600> at<00:04:30.720> a<00:04:30.840> predefined<00:04:31.400> time
to do something at a predefined time
to do something at a predefined time
generally<00:04:32.000> at<00:04:32.080> a<00:04:32.199> predefined<00:04:32.800> place<00:04:33.479> uh<00:04:33.600> and
generally at a predefined place uh and
generally at a predefined place uh and
these<00:04:33.880> Dynamics<00:04:34.360> are<00:04:34.639> a<00:04:34.720> little<00:04:34.960> scary
these Dynamics are a little scary
these Dynamics are a little scary
sometimes<00:04:35.880> because<00:04:36.039> you<00:04:36.199> think<00:04:36.560> you<00:04:36.680> know
sometimes because you think you know
sometimes because you think you know
other<00:04:37.160> people<00:04:37.440> can<00:04:37.639> be<00:04:37.759> using<00:04:38.039> forces<00:04:38.479> that
other people can be using forces that
other people can be using forces that
will<00:04:38.759> manipulate<00:04:39.400> how<00:04:39.560> I<00:04:39.720> interact<00:04:40.440> what<00:04:40.600> I<00:04:40.759> do
will manipulate how I interact what I do
will manipulate how I interact what I do
where<00:04:41.199> I<00:04:41.320> do<00:04:41.440> it<00:04:41.600> when<00:04:41.720> I<00:04:41.840> do<00:04:41.960> it<00:04:42.280> that<00:04:42.440> that
where I do it when I do it that that
where I do it when I do it that that
this<00:04:42.680> sort<00:04:42.800> of<00:04:42.960> loss<00:04:43.199> of<00:04:43.360> free<00:04:43.600> will<00:04:44.080> that
this sort of loss of free will that
this sort of loss of free will that
occurs<00:04:44.479> in<00:04:44.639> games<00:04:44.919> can<00:04:45.039> be<00:04:45.160> frightening<00:04:45.800> so
occurs in games can be frightening so
occurs in games can be frightening so
with<00:04:46.400> each<00:04:46.600> Dynamic<00:04:47.000> I'm<00:04:47.120> going<00:04:47.199> to<00:04:47.320> give
with each Dynamic I'm going to give
with each Dynamic I'm going to give
three<00:04:47.759> examples<00:04:48.560> uh<00:04:48.680> one<00:04:48.880> that<00:04:49.000> shows<00:04:49.280> how
three examples uh one that shows how
three examples uh one that shows how
this<00:04:49.520> is<00:04:49.639> already<00:04:49.880> being<00:04:50.080> used<00:04:50.320> in<00:04:50.440> the<00:04:50.520> real
this is already being used in the real
this is already being used in the real
world<00:04:51.160> so<00:04:51.280> you<00:04:51.360> can<00:04:51.479> sort<00:04:51.639> of<00:04:51.759> rationalize<00:04:52.199> it
world so you can sort of rationalize it
world so you can sort of rationalize it
a<00:04:52.400> little<00:04:52.560> bit<00:04:53.000> one<00:04:53.160> that<00:04:53.240> shows<00:04:53.479> it<00:04:53.680> in<00:04:53.800> what
a little bit one that shows it in what
a little bit one that shows it in what
we<00:04:54.039> consider<00:04:54.320> a<00:04:54.479> conventional<00:04:54.960> game<00:04:55.400> I<00:04:55.479> think
we consider a conventional game I think
we consider a conventional game I think
everything<00:04:56.000> is<00:04:56.120> a<00:04:56.240> game<00:04:56.479> but<00:04:56.759> this<00:04:56.880> is<00:04:57.000> sort<00:04:57.120> of
everything is a game but this is sort of
everything is a game but this is sort of
more<00:04:57.400> of<00:04:57.520> a<00:04:57.840> you<00:04:57.960> know<00:04:58.080> what<00:04:58.160> you<00:04:58.240> would<00:04:58.360> think
more of a you know what you would think
more of a you know what you would think
is<00:04:58.560> a<00:04:58.639> game<00:04:58.800> played<00:04:59.039> on<00:04:59.120> a<00:04:59.240> you<00:04:59.320> know<00:04:59.639> board<00:04:59.840> or
is a game played on a you know board or
is a game played on a you know board or
on<00:05:00.039> a<00:05:00.160> computer<00:05:00.479> screen<00:05:01.120> and<00:05:01.199> then<00:05:01.360> one<00:05:01.600> how
on a computer screen and then one how
on a computer screen and then one how
this<00:05:01.880> can<00:05:01.960> be<00:05:02.080> used<00:05:02.280> for<00:05:02.479> good<00:05:02.680> so<00:05:02.800> we<00:05:02.880> can<00:05:03.000> see
this can be used for good so we can see
this can be used for good so we can see
that<00:05:03.320> these<00:05:03.479> forces<00:05:03.919> can<00:05:04.160> really<00:05:04.360> be<00:05:04.520> very
that these forces can really be very
that these forces can really be very
powerful<00:05:05.560> so<00:05:06.000> the<00:05:06.120> first<00:05:06.360> one<00:05:06.919> the<00:05:07.039> most
powerful so the first one the most
powerful so the first one the most
famous<00:05:07.520> appointment<00:05:07.880> dynamic<00:05:08.199> in<00:05:08.280> the<00:05:08.400> world
famous appointment dynamic in the world
famous appointment dynamic in the world
is<00:05:08.919> something<00:05:09.199> called<00:05:09.479> happy<00:05:09.960> hour<00:05:10.960> uh<00:05:11.680> so<00:05:11.880> so
is something called happy hour uh so so
is something called happy hour uh so so
so<00:05:12.360> uh<00:05:12.560> I<00:05:12.639> just<00:05:12.759> recently<00:05:13.039> dropped<00:05:13.320> out<00:05:13.400> of
so uh I just recently dropped out of
so uh I just recently dropped out of
Princeton<00:05:14.240> and<00:05:14.479> actually<00:05:14.680> ended<00:05:14.919> up<00:05:15.320> uh<00:05:15.720> for
Princeton and actually ended up uh for
Princeton and actually ended up uh for
the<00:05:16.000> first<00:05:16.199> time<00:05:16.360> in<00:05:16.440> a<00:05:16.600> bar<00:05:16.759> and<00:05:16.840> I<00:05:16.919> saw<00:05:17.120> these
the first time in a bar and I saw these
the first time in a bar and I saw these
happy<00:05:17.600> hour<00:05:17.919> things<00:05:18.280> all<00:05:18.440> over<00:05:18.639> the<00:05:18.840> place
happy hour things all over the place
happy hour things all over the place
right<00:05:19.560> and<00:05:19.680> this<00:05:19.800> is<00:05:19.960> simply<00:05:20.199> an<00:05:20.319> appointment
right and this is simply an appointment
right and this is simply an appointment
Dynamic<00:05:21.199> come<00:05:21.400> here<00:05:21.600> at<00:05:21.720> a<00:05:21.800> certain<00:05:22.120> time<00:05:22.560> get
Dynamic come here at a certain time get
Dynamic come here at a certain time get
your<00:05:22.800> drinks<00:05:23.160> half<00:05:23.319> off<00:05:23.639> to<00:05:23.800> win<00:05:24.120> all<00:05:24.240> you<00:05:24.360> have
your drinks half off to win all you have
your drinks half off to win all you have
to<00:05:24.560> do<00:05:24.680> is<00:05:24.759> show<00:05:24.919> up<00:05:25.039> at<00:05:25.160> the<00:05:25.280> right<00:05:25.440> place<00:05:25.720> at
to do is show up at the right place at
to do is show up at the right place at
the<00:05:26.000> right<00:05:26.240> time<00:05:26.919> uh<00:05:27.280> this<00:05:27.440> game<00:05:27.680> Dynamic<00:05:28.120> is
the right time uh this game Dynamic is
the right time uh this game Dynamic is
so<00:05:28.520> powerful<00:05:29.120> that<00:05:29.240> it<00:05:29.560> doesn't<00:05:29.759> just
so powerful that it doesn't just
so powerful that it doesn't just
influence<00:05:30.240> our<00:05:30.360> Behavior<00:05:30.720> it's<00:05:30.880> influenced
influence our Behavior it's influenced
influence our Behavior it's influenced
our<00:05:31.440> entire<00:05:31.759> culture<00:05:32.600> and<00:05:32.800> that<00:05:32.960> that's
our entire culture and that that's
our entire culture and that that's
that's<00:05:33.280> a<00:05:33.440> really<00:05:33.639> scary<00:05:33.960> thought<00:05:34.120> that<00:05:34.240> one
that's a really scary thought that one
that's a really scary thought that one
game<00:05:34.600> Dynamic<00:05:34.960> can<00:05:35.080> change<00:05:35.400> things<00:05:35.600> so
game Dynamic can change things so
game Dynamic can change things so
powerfully<00:05:36.880> um<00:05:37.199> it<00:05:37.319> also<00:05:37.680> exists<00:05:38.000> in<00:05:38.120> more
powerfully um it also exists in more
powerfully um it also exists in more
conventional<00:05:38.759> game<00:05:38.960> forms<00:05:39.319> I'm<00:05:39.400> sure<00:05:39.560> you've
conventional game forms I'm sure you've
conventional game forms I'm sure you've
all<00:05:39.880> heard<00:05:40.039> of<00:05:40.160> Farmville<00:05:40.680> by<00:05:40.800> now<00:05:40.960> if<00:05:41.039> you
all heard of Farmville by now if you
all heard of Farmville by now if you
haven't<00:05:41.440> I<00:05:41.520> recommend<00:05:41.919> playing<00:05:42.199> it<00:05:42.440> you<00:05:42.520> won't
haven't I recommend playing it you won't
haven't I recommend playing it you won't
do<00:05:42.880> anything<00:05:43.120> else<00:05:43.280> for<00:05:43.400> the<00:05:43.479> rest<00:05:43.639> of<00:05:43.759> your
do anything else for the rest of your
do anything else for the rest of your
day<00:05:44.639> uh<00:05:45.120> Farmville<00:05:46.080> has<00:05:46.240> more<00:05:46.520> active<00:05:46.759> users
day uh Farmville has more active users
day uh Farmville has more active users
than<00:05:47.280> Twitter<00:05:48.160> uh<00:05:48.280> it's<00:05:48.479> incredibly<00:05:49.039> powerful
than Twitter uh it's incredibly powerful
than Twitter uh it's incredibly powerful
and<00:05:49.479> it<00:05:49.639> has<00:05:49.800> this<00:05:49.919> Dynamic<00:05:50.319> where<00:05:50.440> you<00:05:50.560> have
and it has this Dynamic where you have
and it has this Dynamic where you have
to<00:05:50.919> return<00:05:51.240> at<00:05:51.360> a<00:05:51.440> certain<00:05:51.759> time<00:05:52.080> to<00:05:52.280> water
to return at a certain time to water
to return at a certain time to water
your<00:05:52.720> crops<00:05:53.120> fake<00:05:53.360> crops<00:05:53.880> or<00:05:54.039> they<00:05:54.520> Wilt<00:05:55.520> and
your crops fake crops or they Wilt and
your crops fake crops or they Wilt and
this<00:05:55.759> is<00:05:55.919> so<00:05:56.160> powerful<00:05:56.800> that<00:05:56.960> when<00:05:57.120> they<00:05:57.280> tweak
this is so powerful that when they tweak
this is so powerful that when they tweak
their<00:05:58.080> stats<00:05:58.479> when<00:05:58.600> they<00:05:58.720> say<00:05:58.919> your<00:05:59.080> Farms
their stats when they say your Farms
their stats when they say your Farms
your<00:05:59.759> your<00:05:59.919> crops<00:06:00.199> Wilt<00:06:00.520> after<00:06:00.680> 8<00:06:00.919> hours<00:06:01.160> or
your your crops Wilt after 8 hours or
your your crops Wilt after 8 hours or
after<00:06:01.520> 6<00:06:01.720> hours<00:06:02.120> or<00:06:02.240> after<00:06:02.479> 24<00:06:02.880> hours<00:06:03.440> it
after 6 hours or after 24 hours it
after 6 hours or after 24 hours it
changes<00:06:04.319> the<00:06:04.520> life<00:06:04.800> cycle<00:06:05.400> of<00:06:05.639> 70<00:06:06.080> million
changes the life cycle of 70 million
changes the life cycle of 70 million
some<00:06:06.840> people<00:06:07.080> during<00:06:07.319> the<00:06:07.520> day<00:06:07.919> they<00:06:08.039> will
some people during the day they will
some people during the day they will
return<00:06:08.759> like<00:06:09.000> clockwork<00:06:09.560> at<00:06:09.720> different<00:06:10.039> times
return like clockwork at different times
return like clockwork at different times
so<00:06:10.680> if<00:06:10.800> they<00:06:10.919> wanted<00:06:11.160> the<00:06:11.280> world<00:06:11.520> to<00:06:11.639> end<00:06:11.919> if
so if they wanted the world to end if
so if they wanted the world to end if
they<00:06:12.120> wanted<00:06:12.400> productivity<00:06:12.919> to<00:06:13.080> stop<00:06:13.639> they
they wanted productivity to stop they
they wanted productivity to stop they
could<00:06:13.919> make<00:06:14.080> this<00:06:14.199> a<00:06:14.319> 30-minute<00:06:14.840> cycle<00:06:15.440> and<00:06:15.639> no
could make this a 30-minute cycle and no
could make this a 30-minute cycle and no
one<00:06:15.960> could<00:06:16.160> do<00:06:16.440> anything<00:06:16.759> else<00:06:17.639> right<00:06:18.360> that
one could do anything else right that
one could do anything else right that
that's<00:06:19.520> a<00:06:19.599> little<00:06:19.919> scary<00:06:20.919> but<00:06:21.240> but<00:06:21.400> this<00:06:21.520> can
that's a little scary but but this can
that's a little scary but but this can
also<00:06:21.880> be<00:06:22.000> used<00:06:22.240> for<00:06:22.440> good<00:06:23.000> um<00:06:23.120> this<00:06:23.240> is<00:06:23.360> a<00:06:23.520> local
also be used for good um this is a local
also be used for good um this is a local
company<00:06:24.039> called<00:06:24.319> vitality<00:06:24.800> and<00:06:24.919> they've
company called vitality and they've
company called vitality and they've
created<00:06:25.360> a<00:06:25.520> product<00:06:25.919> to<00:06:26.080> help<00:06:26.319> people<00:06:26.560> take
created a product to help people take
created a product to help people take
their<00:06:26.880> medicine<00:06:27.240> on<00:06:27.440> time<00:06:28.000> right<00:06:28.160> that's<00:06:28.280> an
their medicine on time right that's an
their medicine on time right that's an
appointment<00:06:29.120> uh<00:06:29.240> it's<00:06:29.479> it's<00:06:29.599> something<00:06:29.840> that
appointment uh it's it's something that
appointment uh it's it's something that
people<00:06:30.199> don't<00:06:30.400> do<00:06:30.599> very<00:06:30.800> well<00:06:31.240> and<00:06:31.360> they<00:06:31.479> have
people don't do very well and they have
people don't do very well and they have
these<00:06:31.800> glow<00:06:32.080> caps<00:06:32.360> which<00:06:32.479> you<00:06:32.560> know<00:06:32.680> Flash<00:06:32.919> and
these glow caps which you know Flash and
these glow caps which you know Flash and
email<00:06:33.319> you<00:06:33.400> and<00:06:33.520> do<00:06:33.639> all<00:06:33.759> sorts<00:06:33.960> of<00:06:34.039> cool
email you and do all sorts of cool
email you and do all sorts of cool
things<00:06:34.440> to<00:06:34.560> remind<00:06:34.840> you<00:06:34.960> to<00:06:35.080> take<00:06:35.199> your
things to remind you to take your
things to remind you to take your
medicine<00:06:36.120> uh<00:06:36.319> this<00:06:36.440> is<00:06:36.560> one<00:06:36.720> that<00:06:36.840> isn't<00:06:37.039> a
medicine uh this is one that isn't a
medicine uh this is one that isn't a
game<00:06:37.360> yet<00:06:37.639> but<00:06:37.800> really<00:06:37.960> should<00:06:38.199> be<00:06:38.599> you<00:06:38.680> should
game yet but really should be you should
game yet but really should be you should
get<00:06:39.120> points<00:06:39.360> for<00:06:39.520> doing<00:06:39.720> this<00:06:39.800> on<00:06:39.960> time<00:06:40.120> you
get points for doing this on time you
get points for doing this on time you
should<00:06:40.360> lose<00:06:40.639> points<00:06:40.880> for<00:06:41.039> not<00:06:41.160> doing<00:06:41.360> this<00:06:41.479> on
should lose points for not doing this on
should lose points for not doing this on
time<00:06:41.960> they<00:06:42.080> should<00:06:42.400> consciously<00:06:43.240> recognize
time they should consciously recognize
time they should consciously recognize
that<00:06:43.840> they've<00:06:44.039> built<00:06:44.240> an<00:06:44.360> appointment
that they've built an appointment
that they've built an appointment
Dynamic<00:06:45.240> and<00:06:45.440> leverage<00:06:45.800> the<00:06:45.919> games<00:06:46.440> and<00:06:46.560> then
Dynamic and leverage the games and then
Dynamic and leverage the games and then
you<00:06:46.759> can<00:06:47.000> really<00:06:47.240> achieve<00:06:47.560> good<00:06:47.720> in<00:06:47.840> some
you can really achieve good in some
you can really achieve good in some
interesting<00:06:48.440> ways<00:06:49.400> uh<00:06:49.520> we're<00:06:49.599> going<00:06:49.680> to<00:06:49.800> jump
interesting ways uh we're going to jump
interesting ways uh we're going to jump
on<00:06:50.080> to<00:06:50.199> the<00:06:50.319> next<00:06:50.520> one<00:06:51.080> maybe<00:06:51.599> yes<00:06:52.080> uh
on to the next one maybe yes uh
on to the next one maybe yes uh
influence<00:06:52.599> and<00:06:52.800> Status<00:06:53.240> so<00:06:53.479> so<00:06:53.639> this<00:06:53.759> is<00:06:53.919> one
influence and Status so so this is one
influence and Status so so this is one
of<00:06:54.160> the<00:06:54.280> most<00:06:54.520> one<00:06:54.599> of<00:06:54.680> the<00:06:54.759> most<00:06:54.919> famous<00:06:55.160> game
of the most one of the most famous game
of the most one of the most famous game
Dynamics<00:06:55.759> it's<00:06:55.879> used<00:06:56.080> all<00:06:56.240> over<00:06:56.400> the<00:06:56.560> place<00:06:57.120> uh
Dynamics it's used all over the place uh
Dynamics it's used all over the place uh
it's<00:06:57.360> used<00:06:57.680> in<00:06:57.840> your<00:06:58.039> wallets<00:06:58.599> right<00:06:58.759> now
it's used in your wallets right now
it's used in your wallets right now
right<00:06:59.759> we<00:06:59.919> all<00:07:00.080> want<00:07:00.560> that<00:07:00.800> credit<00:07:01.160> card<00:07:01.440> on
right we all want that credit card on
right we all want that credit card on
the<00:07:01.680> far<00:07:01.919> left<00:07:02.240> because<00:07:02.440> it's<00:07:02.720> black<00:07:03.240> and<00:07:03.319> you
the far left because it's black and you
the far left because it's black and you
see<00:07:03.639> someone<00:07:03.960> at<00:07:04.120> CVS<00:07:04.599> or<00:07:04.800> or<00:07:05.120> not<00:07:05.280> CVS<00:07:05.720> like
see someone at CVS or or not CVS like
see someone at CVS or or not CVS like
like<00:07:06.039> Christian<00:07:06.400> Dior<00:07:06.840> or<00:07:07.000> something<00:07:07.680> right
like Christian Dior or something right
like Christian Dior or something right
and<00:07:08.360> then<00:07:08.919> I<00:07:09.000> don't<00:07:09.160> know<00:07:09.520> I<00:07:09.599> don't<00:07:09.800> have<00:07:09.919> a
and then I don't know I don't have a
and then I don't know I don't have a
black<00:07:10.280> card<00:07:10.520> I've<00:07:10.680> got<00:07:10.800> a<00:07:10.919> debit<00:07:11.240> card<00:07:11.680> but
black card I've got a debit card but
black card I've got a debit card but
they<00:07:12.000> but<00:07:12.160> they
they but they
they but they
they<00:07:14.039> so<00:07:14.280> they<00:07:14.560> they<00:07:14.680> whip<00:07:14.879> it<00:07:15.000> out<00:07:15.160> and<00:07:15.440> and
they so they they whip it out and and
they so they they whip it out and and
you<00:07:15.560> see<00:07:15.759> man<00:07:15.960> they<00:07:16.039> have<00:07:16.160> that<00:07:16.280> black<00:07:16.479> card<00:07:16.720> I
you see man they have that black card I
you see man they have that black card I
want<00:07:17.000> that<00:07:17.199> because<00:07:17.400> that<00:07:17.520> means<00:07:17.759> that
want that because that means that
want that because that means that
they're<00:07:18.080> cooler<00:07:18.400> than<00:07:18.560> I<00:07:18.680> am<00:07:18.840> and<00:07:19.039> and<00:07:19.160> I<00:07:19.280> and<00:07:19.400> I
they're cooler than I am and and I and I
they're cooler than I am and and I and I
need<00:07:19.800> that<00:07:20.479> uh<00:07:20.759> and<00:07:20.879> this<00:07:20.960> is<00:07:21.080> used<00:07:21.319> in<00:07:21.479> games
need that uh and this is used in games
need that uh and this is used in games
as<00:07:21.840> well<00:07:22.080> Modern<00:07:22.319> Warfare<00:07:22.639> one<00:07:22.759> of<00:07:22.840> the<00:07:22.919> most
as well Modern Warfare one of the most
as well Modern Warfare one of the most
successful<00:07:23.479> selling<00:07:23.759> games<00:07:23.960> of<00:07:24.080> all<00:07:24.319> time<00:07:24.919> I'm
successful selling games of all time I'm
successful selling games of all time I'm
only<00:07:25.199> a<00:07:25.360> level<00:07:25.560> four<00:07:25.919> but<00:07:26.080> but<00:07:26.199> I<00:07:26.479> desperately
only a level four but but I desperately
only a level four but but I desperately
you<00:07:27.319> know<00:07:27.520> want<00:07:27.680> to<00:07:27.800> be<00:07:27.919> a<00:07:28.039> level<00:07:28.280> 10<00:07:28.599> because
you know want to be a level 10 because
you know want to be a level 10 because
they've<00:07:28.960> got<00:07:29.080> that<00:07:29.400> cool<00:07:29.639> Red<00:07:29.879> Badge<00:07:30.240> thing
they've got that cool Red Badge thing
they've got that cool Red Badge thing
and<00:07:30.759> that<00:07:30.879> means<00:07:31.160> that<00:07:31.319> that<00:07:31.400> I<00:07:31.479> am<00:07:31.639> somehow
and that means that that I am somehow
and that means that that I am somehow
better<00:07:32.599> uh<00:07:32.720> than<00:07:32.879> everyone<00:07:33.160> else<00:07:33.400> and<00:07:33.639> and
better uh than everyone else and and
better uh than everyone else and and
that's<00:07:33.919> very<00:07:34.080> powerful<00:07:34.400> to<00:07:34.520> me<00:07:34.680> status<00:07:35.039> is<00:07:35.120> a
that's very powerful to me status is a
that's very powerful to me status is a
really<00:07:35.479> good<00:07:35.680> motivator<00:07:36.680> um<00:07:37.000> it's<00:07:37.160> also<00:07:37.440> used
really good motivator um it's also used
really good motivator um it's also used
in<00:07:37.879> more<00:07:38.039> conventional<00:07:38.520> settings<00:07:38.960> and<00:07:39.080> can<00:07:39.199> be
in more conventional settings and can be
in more conventional settings and can be
used<00:07:39.560> more<00:07:39.720> consciously<00:07:40.120> in<00:07:40.240> conventional
used more consciously in conventional
used more consciously in conventional
settings<00:07:41.199> School<00:07:42.160> uh<00:07:42.599> and<00:07:42.720> remember<00:07:42.960> I<00:07:43.080> made
settings School uh and remember I made
settings School uh and remember I made
it<00:07:43.319> through<00:07:43.479> one<00:07:43.639> year<00:07:43.800> so<00:07:43.960> I<00:07:44.039> think<00:07:44.199> I'm<00:07:44.319> I'm
it through one year so I think I'm I'm
it through one year so I think I'm I'm
qualified<00:07:44.879> to<00:07:45.000> talk<00:07:45.159> on<00:07:45.360> School<00:07:46.199> uh<00:07:46.759> is<00:07:46.879> a<00:07:47.080> game
qualified to talk on School uh is a game
qualified to talk on School uh is a game
it's<00:07:47.840> just<00:07:47.960> not<00:07:48.080> a<00:07:48.159> terribly<00:07:48.479> well-designed
it's just not a terribly well-designed
it's just not a terribly well-designed
game<00:07:49.599> right<00:07:49.879> there<00:07:50.000> are<00:07:50.159> levels<00:07:50.560> there<00:07:50.680> are<00:07:50.840> C
game right there are levels there are C
game right there are levels there are C
there<00:07:51.280> are<00:07:51.479> B<00:07:51.720> There<00:07:51.800> is<00:07:52.000> a<00:07:52.440> there<00:07:52.520> are
there are B There is a there are
there are B There is a there are
statuses<00:07:53.199> I<00:07:53.280> mean<00:07:53.440> what<00:07:53.560> is<00:07:53.680> Valedictorian
statuses I mean what is Valedictorian
statuses I mean what is Valedictorian
but<00:07:54.800> a<00:07:55.000> status<00:07:55.479> if<00:07:55.599> we<00:07:55.720> called<00:07:56.039> Val
but a status if we called Val
but a status if we called Val
valedictorian<00:07:57.080> a<00:07:57.400> you<00:07:57.479> know<00:07:57.720> White<00:07:57.960> Knight
valedictorian a you know White Knight
valedictorian a you know White Knight
Paladin<00:07:58.680> level<00:07:58.919> 20<00:07:59.800> uh<00:08:00.000> I<00:08:00.080> think<00:08:00.280> people<00:08:00.520> would
Paladin level 20 uh I think people would
Paladin level 20 uh I think people would
probably<00:08:01.000> work<00:08:01.199> a<00:08:01.319> lot
harder
harder
harder
so<00:08:06.080> so<00:08:06.319> so<00:08:06.560> so<00:08:06.720> school<00:08:07.039> is<00:08:07.120> a<00:08:07.319> game<00:08:07.720> and<00:08:07.840> there'
so so so so school is a game and there'
so so so so school is a game and there'
have<00:08:08.000> been<00:08:08.159> lots<00:08:08.360> of<00:08:08.520> experimentations<00:08:09.240> on
have been lots of experimentations on
have been lots of experimentations on
how<00:08:09.560> we<00:08:09.680> do<00:08:09.879> this<00:08:10.080> properly<00:08:10.599> but<00:08:10.720> let's<00:08:10.879> use<00:08:11.039> it
how we do this properly but let's use it
how we do this properly but let's use it
consciously<00:08:11.720> like<00:08:11.960> why<00:08:12.120> have<00:08:12.319> games<00:08:12.599> that<00:08:12.680> you
consciously like why have games that you
consciously like why have games that you
can<00:08:12.919> lose<00:08:13.280> why<00:08:13.440> go<00:08:13.560> from<00:08:13.680> an<00:08:13.840> A<00:08:14.000> to<00:08:14.120> an<00:08:14.240> F<00:08:14.400> or<00:08:14.520> a<00:08:14.639> B
can lose why go from an A to an F or a B
can lose why go from an A to an F or a B
to<00:08:14.879> a<00:08:15.000> c<00:08:15.479> that<00:08:15.720> sucks<00:08:16.240> why<00:08:16.400> not<00:08:16.599> level<00:08:16.879> up<00:08:17.240> and
to a c that sucks why not level up and
to a c that sucks why not level up and
at<00:08:17.440> Princeton<00:08:17.800> they've<00:08:18.000> actually<00:08:18.280> experiment
at Princeton they've actually experiment
at Princeton they've actually experiment
experimented<00:08:19.360> with<00:08:19.520> this<00:08:19.720> where<00:08:20.000> they<00:08:20.159> have
experimented with this where they have
experimented with this where they have
quizzes<00:08:20.680> where<00:08:20.800> you<00:08:20.919> gain<00:08:21.199> experience<00:08:21.639> points
quizzes where you gain experience points
quizzes where you gain experience points
and<00:08:21.960> you<00:08:22.080> level<00:08:22.319> up<00:08:22.520> from<00:08:22.759> B<00:08:23.000> to<00:08:23.120> an<00:08:23.319> A<00:08:23.800> and<00:08:24.280> and
and you level up from B to an A and and
and you level up from B to an A and and
it's<00:08:24.840> very<00:08:25.039> powerful<00:08:25.440> it<00:08:25.560> can<00:08:25.680> be<00:08:25.879> used<00:08:26.360> in
it's very powerful it can be used in
it's very powerful it can be used in
interesting<00:08:26.960> ways<00:08:27.960> uh<00:08:28.240> the<00:08:28.319> third<00:08:28.520> one<00:08:28.639> I<00:08:28.720> want
interesting ways uh the third one I want
interesting ways uh the third one I want
to<00:08:28.879> talk<00:08:29.039> about<00:08:29.319> quickly<00:08:29.639> is<00:08:29.759> the<00:08:29.919> progression
to talk about quickly is the progression
to talk about quickly is the progression
Dynamic<00:08:30.759> where<00:08:30.879> you<00:08:30.960> have<00:08:31.080> to<00:08:31.199> sort<00:08:31.319> of<00:08:31.479> make
Dynamic where you have to sort of make
Dynamic where you have to sort of make
progress<00:08:32.039> you<00:08:32.159> have<00:08:32.240> to<00:08:32.640> move<00:08:33.000> through
progress you have to move through
progress you have to move through
different<00:08:33.479> steps<00:08:33.760> in<00:08:33.839> a<00:08:34.000> very<00:08:34.159> granular
different steps in a very granular
different steps in a very granular
fashion<00:08:35.440> um<00:08:35.640> this<00:08:35.719> is<00:08:35.880> used<00:08:36.200> all<00:08:36.360> over<00:08:36.560> the
fashion um this is used all over the
fashion um this is used all over the
place<00:08:37.320> including<00:08:37.680> LinkedIn<00:08:38.240> where<00:08:38.800> um<00:08:39.159> I<00:08:39.279> I<00:08:39.360> am
place including LinkedIn where um I I am
place including LinkedIn where um I I am
an<00:08:39.599> unho<00:08:40.080> individual<00:08:40.599> I<00:08:40.680> am<00:08:40.919> only<00:08:41.560> 85%
an unho individual I am only 85%
an unho individual I am only 85%
complete<00:08:43.200> on<00:08:43.399> LinkedIn<00:08:43.880> and<00:08:44.000> that<00:08:44.159> bothers<00:08:44.519> me
complete on LinkedIn and that bothers me
complete on LinkedIn and that bothers me
and<00:08:45.120> and<00:08:45.279> and<00:08:45.440> this<00:08:45.560> is<00:08:46.080> this<00:08:46.160> is<00:08:46.360> so
and and and this is this is so
and and and this is this is so
deep-seated<00:08:47.399> in<00:08:47.519> our<00:08:47.720> psyche<00:08:48.399> that<00:08:48.519> when
deep-seated in our psyche that when
deep-seated in our psyche that when
we're<00:08:48.880> presented<00:08:49.320> with<00:08:49.399> a<00:08:49.600> progress<00:08:50.000> bar<00:08:50.399> and
we're presented with a progress bar and
we're presented with a progress bar and
presented<00:08:51.000> with<00:08:51.240> easy<00:08:51.839> granular<00:08:52.360> steps<00:08:52.680> to
presented with easy granular steps to
presented with easy granular steps to
take<00:08:53.080> to<00:08:53.279> try<00:08:53.399> and<00:08:53.560> complete<00:08:53.880> that<00:08:54.040> progress
take to try and complete that progress
take to try and complete that progress
bar<00:08:54.880> we<00:08:55.000> will<00:08:55.240> do<00:08:55.399> it<00:08:55.720> we<00:08:55.800> will<00:08:56.040> find<00:08:56.240> a<00:08:56.360> way<00:08:56.480> to
bar we will do it we will find a way to
bar we will do it we will find a way to
move<00:08:56.839> that<00:08:56.959> blue<00:08:57.240> line<00:08:57.600> all<00:08:57.760> the<00:08:57.839> way<00:08:58.000> to<00:08:58.120> the
move that blue line all the way to the
move that blue line all the way to the
right<00:08:58.360> edge<00:08:58.560> of<00:08:58.640> the<00:08:58.720> screen
right edge of the screen
right edge of the screen
uh<00:09:00.279> this<00:09:00.399> is<00:09:00.560> used<00:09:00.959> in<00:09:01.240> conventional<00:09:01.720> games<00:09:02.040> as
uh this is used in conventional games as
uh this is used in conventional games as
well<00:09:02.360> I<00:09:02.399> mean<00:09:02.519> you<00:09:02.640> see<00:09:03.079> you<00:09:03.160> know<00:09:03.320> this<00:09:03.440> is<00:09:03.560> a
well I mean you see you know this is a
well I mean you see you know this is a
paladin<00:09:04.120> level<00:09:04.320> 10<00:09:04.600> and<00:09:04.720> that's<00:09:04.839> a<00:09:05.000> paladin
paladin level 10 and that's a paladin
paladin level 10 and that's a paladin
level<00:09:05.600> 20<00:09:06.399> and<00:09:06.560> and<00:09:06.640> if<00:09:06.720> you<00:09:06.800> were<00:09:07.000> going<00:09:07.240> to
level 20 and and if you were going to
level 20 and and if you were going to
fight<00:09:07.800> you<00:09:07.920> know<00:09:08.120> Orcs<00:09:08.480> on<00:09:08.640> the<00:09:08.800> fields<00:09:09.160> of
fight you know Orcs on the fields of
fight you know Orcs on the fields of
Mordor<00:09:09.880> against<00:09:10.120> the<00:09:10.240> razal<00:09:10.800> ghoul<00:09:11.240> you'd
Mordor against the razal ghoul you'd
Mordor against the razal ghoul you'd
probably<00:09:11.760> want<00:09:11.880> to<00:09:12.040> be<00:09:12.279> the<00:09:12.440> the<00:09:12.519> bigger<00:09:12.839> one
probably want to be the the bigger one
probably want to be the the bigger one
right<00:09:14.519> I<00:09:14.640> would<00:09:15.240> uh<00:09:15.519> and<00:09:15.600> so<00:09:15.800> people<00:09:16.040> work<00:09:16.399> very
right I would uh and so people work very
right I would uh and so people work very
hard<00:09:16.839> to<00:09:17.040> level<00:09:17.279> up<00:09:17.880> um<00:09:18.000> World<00:09:18.200> of<00:09:18.320> Warcraft<00:09:18.680> is
hard to level up um World of Warcraft is
hard to level up um World of Warcraft is
one<00:09:18.880> of<00:09:18.959> the<00:09:19.040> most<00:09:19.200> successful<00:09:19.600> games<00:09:19.839> of<00:09:19.959> all
one of the most successful games of all
one of the most successful games of all
time<00:09:20.680> um<00:09:20.800> the<00:09:20.920> average<00:09:21.160> player<00:09:21.440> spend
time um the average player spend
time um the average player spend
something<00:09:22.000> like<00:09:22.160> six<00:09:22.600> six<00:09:22.959> and<00:09:23.200> a<00:09:23.320> half<00:09:23.519> hours
something like six six and a half hours
something like six six and a half hours
a<00:09:23.959> day<00:09:24.320> on<00:09:24.480> it<00:09:24.680> they<00:09:24.800> most<00:09:25.000> their<00:09:25.160> most
a day on it they most their most
a day on it they most their most
dedicated<00:09:25.760> players<00:09:26.240> it's<00:09:26.360> like<00:09:26.480> a<00:09:26.600> full-time
dedicated players it's like a full-time
dedicated players it's like a full-time
job<00:09:27.360> it's<00:09:27.560> it's<00:09:27.760> insane<00:09:28.399> and<00:09:28.480> they<00:09:28.640> have<00:09:28.800> these
job it's it's insane and they have these
job it's it's insane and they have these
systems<00:09:29.519> where<00:09:29.640> you<00:09:29.760> can<00:09:29.920> level<00:09:30.240> up<00:09:30.839> um<00:09:30.959> and
systems where you can level up um and
systems where you can level up um and
that's<00:09:31.200> a<00:09:31.360> very<00:09:31.560> powerful<00:09:31.920> thing<00:09:32.120> progression
that's a very powerful thing progression
that's a very powerful thing progression
is<00:09:32.920> powerful<00:09:33.920> uh<00:09:34.240> it<00:09:34.360> can<00:09:34.519> also<00:09:34.720> be<00:09:34.880> used<00:09:35.399> in
is powerful uh it can also be used in
is powerful uh it can also be used in
very<00:09:35.760> compelling<00:09:36.200> ways<00:09:36.440> for<00:09:36.680> good<00:09:37.200> uh<00:09:37.320> one<00:09:37.440> of
very compelling ways for good uh one of
very compelling ways for good uh one of
the<00:09:37.640> things<00:09:37.839> that<00:09:37.920> we<00:09:38.040> work<00:09:38.200> on<00:09:38.360> at<00:09:38.480> scavenger
the things that we work on at scavenger
the things that we work on at scavenger
is<00:09:39.040> how<00:09:39.120> do<00:09:39.200> you<00:09:39.320> use<00:09:39.560> games<00:09:39.800> to<00:09:39.959> drive<00:09:40.320> traffic
is how do you use games to drive traffic
is how do you use games to drive traffic
and<00:09:40.959> drive<00:09:41.279> business<00:09:41.720> to<00:09:41.920> local<00:09:42.200> businesses
and drive business to local businesses
and drive business to local businesses
to<00:09:42.720> sort<00:09:42.880> of<00:09:43.000> something<00:09:43.200> that<00:09:43.320> is<00:09:43.480> very<00:09:43.680> key<00:09:43.880> to
to sort of something that is very key to
to sort of something that is very key to
the<00:09:44.160> economy<00:09:44.880> and<00:09:45.040> here<00:09:45.279> we<00:09:45.399> have<00:09:45.519> a<00:09:45.640> game<00:09:46.200> you
the economy and here we have a game you
the economy and here we have a game you
know<00:09:46.440> that<00:09:46.560> people<00:09:46.839> play<00:09:47.079> they<00:09:47.200> go<00:09:47.399> places
know that people play they go places
know that people play they go places
they<00:09:47.800> do<00:09:47.959> challenges<00:09:48.320> they<00:09:48.440> earn<00:09:48.640> points<00:09:49.160> and
they do challenges they earn points and
they do challenges they earn points and
we've<00:09:49.480> introduced<00:09:50.279> a<00:09:50.680> progression<00:09:51.120> Dynamic
we've introduced a progression Dynamic
we've introduced a progression Dynamic
into<00:09:51.680> it<00:09:51.800> where<00:09:51.920> by<00:09:52.079> going<00:09:52.279> to<00:09:52.399> the<00:09:52.519> same<00:09:52.720> place
into it where by going to the same place
into it where by going to the same place
over<00:09:53.160> and<00:09:53.279> over<00:09:53.480> by<00:09:53.600> doing<00:09:53.839> challenges<00:09:54.279> by
over and over by doing challenges by
over and over by doing challenges by
engaging<00:09:54.760> with<00:09:54.880> the<00:09:55.000> business<00:09:55.440> you<00:09:55.560> move<00:09:55.760> a
engaging with the business you move a
engaging with the business you move a
green<00:09:56.160> bar<00:09:56.360> from<00:09:56.480> the<00:09:56.600> left<00:09:56.760> edge<00:09:56.920> of<00:09:57.000> the
green bar from the left edge of the
green bar from the left edge of the
screen<00:09:57.320> to<00:09:57.399> the<00:09:57.519> right<00:09:57.880> edge<00:09:58.040> of<00:09:58.160> the<00:09:58.240> screen
screen to the right edge of the screen
screen to the right edge of the screen
and<00:09:58.760> you<00:09:58.839> eventually<00:09:59.320> unlock<00:09:59.680> rewards<00:10:00.560> um<00:10:00.680> and
and you eventually unlock rewards um and
and you eventually unlock rewards um and
this<00:10:00.920> is<00:10:01.040> powerful<00:10:01.440> enough<00:10:01.640> that<00:10:01.720> we<00:10:01.839> can<00:10:01.959> see
this is powerful enough that we can see
this is powerful enough that we can see
that<00:10:02.240> it<00:10:02.399> hooks<00:10:02.760> people<00:10:03.440> into<00:10:03.680> these<00:10:03.880> Dynamics
that it hooks people into these Dynamics
that it hooks people into these Dynamics
pulls<00:10:04.839> them<00:10:05.040> back<00:10:05.160> to<00:10:05.279> the<00:10:05.399> same<00:10:05.560> local
pulls them back to the same local
pulls them back to the same local
businesses<00:10:06.480> creates<00:10:06.839> huge<00:10:07.079> loyalty<00:10:07.480> creates
businesses creates huge loyalty creates
businesses creates huge loyalty creates
engagement<00:10:08.399> and<00:10:08.480> is<00:10:08.680> able<00:10:08.920> to<00:10:09.279> drive
engagement and is able to drive
engagement and is able to drive
meaningful<00:10:10.040> revenue<00:10:10.399> and<00:10:10.519> fun<00:10:10.839> and
meaningful revenue and fun and
meaningful revenue and fun and
engagement<00:10:11.440> to<00:10:11.640> businesses<00:10:12.399> uh<00:10:12.519> these
engagement to businesses uh these
engagement to businesses uh these
progression<00:10:13.000> Dynamics<00:10:13.360> are<00:10:13.519> powerful<00:10:13.920> and
progression Dynamics are powerful and
progression Dynamics are powerful and
can<00:10:14.160> be<00:10:14.279> used<00:10:14.480> in<00:10:14.600> the<00:10:14.680> real<00:10:15.160> world<00:10:16.160> uh<00:10:16.320> the
can be used in the real world uh the
can be used in the real world uh the
final<00:10:16.720> one<00:10:16.880> I<00:10:16.959> want<00:10:17.079> to<00:10:17.200> talk<00:10:17.360> about<00:10:17.560> and<00:10:17.680> it's
final one I want to talk about and it's
final one I want to talk about and it's
a<00:10:17.959> great<00:10:18.120> one<00:10:18.279> to<00:10:18.399> end<00:10:18.640> on<00:10:19.279> is<00:10:19.440> this<00:10:19.600> concept<00:10:19.920> of
a great one to end on is this concept of
a great one to end on is this concept of
communal<00:10:20.720> Discovery<00:10:21.440> a<00:10:21.560> dynamic<00:10:21.920> in<00:10:22.079> which
communal Discovery a dynamic in which
communal Discovery a dynamic in which
everyone<00:10:22.800> has<00:10:23.000> to<00:10:23.200> work<00:10:23.680> together<00:10:24.399> to<00:10:24.640> achieve
everyone has to work together to achieve
everyone has to work together to achieve
something<00:10:25.880> uh<00:10:25.959> and<00:10:26.079> communal<00:10:26.640> Discovery<00:10:27.120> is
something uh and communal Discovery is
something uh and communal Discovery is
powerful<00:10:27.720> because<00:10:27.880> it<00:10:28.000> leverages<00:10:28.480> the
powerful because it leverages the
powerful because it leverages the
network<00:10:29.160> that<00:10:29.360> is<00:10:29.880> society<00:10:30.720> to<00:10:30.959> solve
network that is society to solve
network that is society to solve
problems<00:10:32.440> um<00:10:33.240> this<00:10:33.360> is<00:10:33.519> used<00:10:33.880> in<00:10:34.120> some<00:10:34.279> sort<00:10:34.440> of
problems um this is used in some sort of
problems um this is used in some sort of
famous<00:10:34.920> consumer<00:10:35.360> web<00:10:35.600> stories<00:10:36.399> like<00:10:36.600> dig
famous consumer web stories like dig
famous consumer web stories like dig
which<00:10:36.959> I'm<00:10:37.120> sure<00:10:37.279> you've<00:10:37.440> all<00:10:37.560> heard<00:10:37.760> of<00:10:38.279> uh
which I'm sure you've all heard of uh
which I'm sure you've all heard of uh
dig<00:10:39.079> is<00:10:39.279> a<00:10:39.440> communal<00:10:39.880> Dynamic<00:10:40.279> to<00:10:40.440> try<00:10:40.600> and
dig is a communal Dynamic to try and
dig is a communal Dynamic to try and
find<00:10:41.200> and<00:10:41.399> Source<00:10:41.920> the<00:10:42.120> best<00:10:42.360> news<00:10:42.920> the<00:10:43.040> most
find and Source the best news the most
find and Source the best news the most
interesting<00:10:43.639> stories<00:10:44.279> and<00:10:44.399> they<00:10:44.519> made<00:10:44.720> this
interesting stories and they made this
interesting stories and they made this
into<00:10:45.079> a<00:10:45.240> game<00:10:45.639> uh<00:10:45.760> initially<00:10:46.200> they<00:10:46.320> had<00:10:46.399> a
into a game uh initially they had a
into a game uh initially they had a
leaderboard<00:10:47.480> where<00:10:47.839> if<00:10:47.920> you<00:10:48.079> recommended<00:10:48.600> the
leaderboard where if you recommended the
leaderboard where if you recommended the
best<00:10:48.920> stories<00:10:49.440> you<00:10:49.560> would<00:10:49.760> get<00:10:49.959> points<00:10:50.800> uh<00:10:50.920> and
best stories you would get points uh and
best stories you would get points uh and
that<00:10:51.279> that<00:10:51.399> really<00:10:51.560> motivated<00:10:52.040> people<00:10:52.240> to
that that really motivated people to
that that really motivated people to
find<00:10:52.639> the<00:10:52.720> best<00:10:52.880> stories<00:10:53.360> but<00:10:53.480> it<00:10:53.639> became<00:10:53.920> so
find the best stories but it became so
find the best stories but it became so
powerful<00:10:55.040> that<00:10:55.160> there<00:10:55.240> was<00:10:55.399> actually<00:10:55.600> a<00:10:55.800> cabal
powerful that there was actually a cabal
powerful that there was actually a cabal
a<00:10:56.639> group<00:10:56.880> of<00:10:57.079> people<00:10:57.399> the<00:10:57.560> top<00:10:57.839> seven<00:10:58.639> uh<00:10:59.079> on
a group of people the top seven uh on
a group of people the top seven uh on
the<00:10:59.240> leaderboard<00:10:59.720> who<00:10:59.839> would<00:11:00.000> work<00:11:00.360> together
the leaderboard who would work together
the leaderboard who would work together
to<00:11:01.040> make<00:11:01.200> sure<00:11:01.399> that<00:11:01.560> they<00:11:01.839> maintained<00:11:02.360> that
to make sure that they maintained that
to make sure that they maintained that
position<00:11:02.800> and<00:11:02.880> they<00:11:02.959> would<00:11:03.079> recommend<00:11:03.519> other
position and they would recommend other
position and they would recommend other
people's<00:11:03.959> stories<00:11:04.440> and<00:11:04.560> the<00:11:04.720> game<00:11:05.000> became
people's stories and the game became
people's stories and the game became
more<00:11:05.519> powerful<00:11:05.920> than<00:11:06.040> the<00:11:06.200> goal<00:11:06.600> and<00:11:06.720> they
more powerful than the goal and they
more powerful than the goal and they
actually<00:11:07.079> had<00:11:07.160> to<00:11:07.240> end<00:11:07.360> up<00:11:07.480> shutting<00:11:07.760> down<00:11:07.880> the
actually had to end up shutting down the
actually had to end up shutting down the
leaderboard<00:11:08.480> because<00:11:08.680> while<00:11:08.839> it<00:11:08.959> was
leaderboard because while it was
leaderboard because while it was
effective<00:11:09.800> it<00:11:09.880> was<00:11:10.040> so<00:11:10.279> powerful<00:11:10.800> that<00:11:10.920> it
effective it was so powerful that it
effective it was so powerful that it
stopped<00:11:11.320> sourcing<00:11:11.720> the<00:11:11.839> best<00:11:12.000> stories<00:11:12.519> and
stopped sourcing the best stories and
stopped sourcing the best stories and
started<00:11:13.000> having<00:11:13.240> people<00:11:13.480> work<00:11:13.720> to<00:11:13.880> maintain
started having people work to maintain
started having people work to maintain
their<00:11:14.399> leadership<00:11:15.160> so<00:11:15.320> we<00:11:15.440> have<00:11:15.560> to<00:11:15.639> use<00:11:15.839> this
their leadership so we have to use this
their leadership so we have to use this
one<00:11:16.240> carefully<00:11:17.240> um<00:11:17.440> it's<00:11:17.600> also<00:11:17.800> used<00:11:18.000> in
one carefully um it's also used in
one carefully um it's also used in
things<00:11:18.320> like<00:11:18.480> McDonald's<00:11:18.920> Monopoly<00:11:19.320> where
things like McDonald's Monopoly where
things like McDonald's Monopoly where
the<00:11:19.600> game<00:11:19.800> is<00:11:20.000> not<00:11:20.200> the<00:11:20.320> Monopoly<00:11:20.760> game<00:11:20.920> you're
the game is not the Monopoly game you're
the game is not the Monopoly game you're
playing<00:11:21.560> but<00:11:21.680> these<00:11:21.839> sort<00:11:22.000> of<00:11:22.160> cottage
playing but these sort of cottage
playing but these sort of cottage
industries<00:11:23.000> that<00:11:23.120> form<00:11:23.600> to<00:11:23.760> try<00:11:23.920> and<00:11:24.120> find
industries that form to try and find
industries that form to try and find
Boardwalk<00:11:25.519> right<00:11:25.720> and<00:11:25.839> now<00:11:26.000> they're<00:11:26.160> just
Boardwalk right and now they're just
Boardwalk right and now they're just
looking<00:11:26.440> for<00:11:26.560> a<00:11:26.680> little<00:11:26.880> sticker<00:11:27.240> that<00:11:27.399> says
looking for a little sticker that says
looking for a little sticker that says
Boardwalk<00:11:28.279> but<00:11:28.399> it<00:11:28.480> can<00:11:28.600> also<00:11:28.760> be<00:11:29.079> used<00:11:29.360> to
Boardwalk but it can also be used to
Boardwalk but it can also be used to
find<00:11:30.000> real<00:11:30.320> things<00:11:31.000> uh<00:11:31.120> this<00:11:31.200> is<00:11:31.360> the<00:11:31.480> DARPA
find real things uh this is the DARPA
find real things uh this is the DARPA
balloon<00:11:32.200> challenge<00:11:32.560> where<00:11:32.720> they<00:11:32.880> hid<00:11:33.279> a
balloon challenge where they hid a
balloon challenge where they hid a
couple<00:11:33.680> balloons<00:11:34.079> all<00:11:34.240> across<00:11:34.519> the<00:11:34.639> United
couple balloons all across the United
couple balloons all across the United
States<00:11:35.200> and<00:11:35.320> said<00:11:35.800> use<00:11:36.200> networks<00:11:36.680> try<00:11:36.839> and
States and said use networks try and
States and said use networks try and
find<00:11:37.320> these<00:11:37.440> balloons<00:11:37.880> fastest<00:11:38.160> and<00:11:38.240> the
find these balloons fastest and the
find these balloons fastest and the
winner<00:11:38.560> will<00:11:38.720> get<00:11:39.040> $40,000<00:11:40.040> and<00:11:40.160> the<00:11:40.240> winner
winner will get $40,000 and the winner
winner will get $40,000 and the winner
was<00:11:40.680> actually<00:11:40.920> a<00:11:41.000> group<00:11:41.200> out<00:11:41.320> of<00:11:41.440> MIT<00:11:41.920> where
was actually a group out of MIT where
was actually a group out of MIT where
they<00:11:42.240> created<00:11:42.880> sort<00:11:43.040> of<00:11:43.120> a<00:11:43.240> pyramid<00:11:43.560> scheme<00:11:43.800> a
they created sort of a pyramid scheme a
they created sort of a pyramid scheme a
network<00:11:44.320> where<00:11:44.440> the<00:11:44.560> first<00:11:44.800> person<00:11:45.120> to
network where the first person to
network where the first person to
recommend<00:11:45.639> the<00:11:45.720> location<00:11:46.040> of<00:11:46.160> a<00:11:46.240> balloon<00:11:46.800> got
recommend the location of a balloon got
recommend the location of a balloon got
$2,000<00:11:47.680> and<00:11:47.839> anyone<00:11:48.120> else<00:11:48.480> to<00:11:48.760> you<00:11:48.880> know<00:11:49.000> push
$2,000 and anyone else to you know push
$2,000 and anyone else to you know push
that<00:11:49.360> recommendation<00:11:49.839> up<00:11:50.079> also<00:11:50.279> got<00:11:50.399> a<00:11:50.560> cut<00:11:50.720> of
that recommendation up also got a cut of
that recommendation up also got a cut of
it<00:11:51.240> and<00:11:51.360> in<00:11:51.560> 12<00:11:51.920> hours<00:11:52.600> they<00:11:52.720> were<00:11:52.839> able<00:11:53.079> to
it and in 12 hours they were able to
it and in 12 hours they were able to
find<00:11:53.480> all<00:11:53.639> these<00:11:53.839> balloons<00:11:54.279> all<00:11:54.440> across<00:11:54.720> the
find all these balloons all across the
find all these balloons all across the
country<00:11:55.519> right<00:11:55.959> really<00:11:56.320> powerful<00:11:56.720> Dynamic
country right really powerful Dynamic
country right really powerful Dynamic
and<00:11:57.639> so<00:11:57.839> I've<00:11:58.000> got<00:11:58.160> about<00:11:58.320> you<00:11:58.440> know<00:11:58.639> 20
and so I've got about you know 20
and so I've got about you know 20
seconds<00:11:59.959> so<00:12:00.079> if<00:12:00.160> I'm<00:12:00.279> going<00:12:00.360> to<00:12:00.440> leave<00:12:00.600> you
seconds so if I'm going to leave you
seconds so if I'm going to leave you
with<00:12:00.880> anything<00:12:01.639> uh<00:12:01.920> last<00:12:02.200> decade<00:12:02.639> was<00:12:02.760> the
with anything uh last decade was the
with anything uh last decade was the
decade<00:12:03.200> of<00:12:03.360> social<00:12:04.120> this<00:12:04.320> next<00:12:04.600> decade<00:12:04.920> is<00:12:05.040> the
decade of social this next decade is the
decade of social this next decade is the
decade<00:12:05.440> of<00:12:05.600> games<00:12:06.200> we<00:12:06.360> use<00:12:06.560> game<00:12:06.760> Dynamics<00:12:07.200> to
decade of games we use game Dynamics to
decade of games we use game Dynamics to
build<00:12:07.480> on<00:12:07.600> it<00:12:07.720> we<00:12:07.839> build<00:12:08.079> with<00:12:08.200> mind<00:12:08.440> share<00:12:08.680> we
build on it we build with mind share we
build on it we build with mind share we
can<00:12:08.920> influence<00:12:09.360> behavior<00:12:10.000> it<00:12:10.079> is<00:12:10.320> very
can influence behavior it is very
can influence behavior it is very
powerful<00:12:10.920> it<00:12:11.000> is<00:12:11.200> very<00:12:11.399> exciting<00:12:12.079> let's<00:12:12.279> all
powerful it is very exciting let's all
powerful it is very exciting let's all
build<00:12:12.639> it<00:12:12.920> together<00:12:13.360> let's<00:12:13.560> do<00:12:13.680> it<00:12:13.880> well<00:12:14.279> and
build it together let's do it well and
build it together let's do it well and
have<00:12:14.639> fun
have fun
have fun
[Applause]
playing
Seth Priebatsch, game, game, layer, pscyhology online Social media, TED, TEDx, TEDxBoston, TED-Ed, TED, Ed, TEDEducation
