A future beyond traffic gridlock - Bill Ford
by<00:00:16.790> birth<00:00:17.060> and<00:00:17.300> by<00:00:17.420> choice<00:00:17.750> I've<00:00:18.320> been
by birth and by choice I've been
by birth and by choice I've been
involved<00:00:18.830> with<00:00:19.010> the<00:00:19.160> auto<00:00:19.340> industry<00:00:19.460> my
involved with the auto industry my
involved with the auto industry my
entire<00:00:20.570> life<00:00:20.930> and<00:00:21.170> for<00:00:21.770> the<00:00:21.860> past<00:00:22.099> thirty
entire life and for the past thirty
entire life and for the past thirty
years<00:00:22.550> I've<00:00:23.210> worked<00:00:23.480> at<00:00:23.660> Ford<00:00:23.869> Motor<00:00:23.930> Company
years I've worked at Ford Motor Company
years I've worked at Ford Motor Company
and<00:00:24.770> for<00:00:25.520> most<00:00:25.670> of<00:00:25.820> those<00:00:25.939> years<00:00:26.000> I<00:00:26.570> worried
and for most of those years I worried
and for most of those years I worried
about<00:00:27.020> how<00:00:27.980> am<00:00:28.040> I<00:00:28.099> gonna<00:00:28.189> sell<00:00:28.520> more<00:00:28.700> cars<00:00:29.000> and
about how am I gonna sell more cars and
about how am I gonna sell more cars and
trucks<00:00:29.450> but<00:00:30.439> today<00:00:30.739> I<00:00:30.770> worry<00:00:31.160> about<00:00:31.489> what<00:00:32.149> if
trucks but today I worry about what if
trucks but today I worry about what if
all<00:00:32.480> we<00:00:32.689> do<00:00:32.930> is<00:00:33.170> sell<00:00:33.500> more<00:00:33.980> cars<00:00:34.220> and<00:00:34.489> trucks
all we do is sell more cars and trucks
all we do is sell more cars and trucks
what<00:00:35.450> happens<00:00:35.870> when<00:00:36.380> the<00:00:36.559> number<00:00:36.680> of<00:00:36.890> vehicles
what happens when the number of vehicles
what happens when the number of vehicles
on<00:00:37.370> the<00:00:37.489> road<00:00:37.700> doubles<00:00:38.270> triples<00:00:39.079> or<00:00:39.500> even
on the road doubles triples or even
on the road doubles triples or even
quadruples<00:00:40.960> my<00:00:41.960> life<00:00:42.170> is<00:00:42.380> guided<00:00:42.590> by<00:00:42.800> two
quadruples my life is guided by two
quadruples my life is guided by two
great<00:00:43.610> passions<00:00:44.210> and<00:00:44.420> the<00:00:44.930> first<00:00:45.200> is
great passions and the first is
great passions and the first is
automobiles<00:00:46.010> I<00:00:46.360> literally<00:00:47.360> grew<00:00:47.630> up<00:00:47.810> with<00:00:47.990> the
automobiles I literally grew up with the
automobiles I literally grew up with the
Ford<00:00:48.320> Motor<00:00:48.470> Company<00:00:49.040> I<00:00:49.220> thought<00:00:49.610> it<00:00:49.670> was<00:00:49.760> so
Ford Motor Company I thought it was so
Ford Motor Company I thought it was so
cool<00:00:50.210> as<00:00:50.420> a<00:00:50.450> little<00:00:50.750> boy<00:00:50.900> when<00:00:51.140> my<00:00:51.290> dad<00:00:51.560> would
cool as a little boy when my dad would
cool as a little boy when my dad would
bring<00:00:52.430> home<00:00:52.760> the<00:00:52.940> latest<00:00:53.270> four-door
bring home the latest four-door
bring home the latest four-door
Lincoln's<00:00:54.230> and<00:00:54.530> leave<00:00:54.740> it<00:00:54.860> in<00:00:54.920> the<00:00:55.070> driveway
Lincoln's and leave it in the driveway
Lincoln's and leave it in the driveway
and<00:00:55.850> it<00:00:56.450> I<00:00:56.780> decided<00:00:57.380> about<00:00:57.500> that<00:00:57.800> time<00:00:58.070> at
and it I decided about that time at
and it I decided about that time at
about<00:00:58.400> age<00:00:58.670> 10<00:00:59.030> that<00:00:59.270> it<00:00:59.360> would<00:00:59.450> be<00:00:59.540> really
about age 10 that it would be really
about age 10 that it would be really
cool<00:00:59.930> if<00:01:00.050> I<00:01:00.140> was<00:01:00.170> a<00:01:00.320> test<00:01:00.650> driver<00:01:00.980> so<00:01:01.750> my
cool if I was a test driver so my
cool if I was a test driver so my
parents<00:01:02.930> would<00:01:03.200> go<00:01:03.350> to<00:01:03.410> dinner<00:01:03.650> they'd<00:01:04.519> sit
parents would go to dinner they'd sit
parents would go to dinner they'd sit
down<00:01:04.970> I'd<00:01:05.269> sneak<00:01:05.540> out<00:01:05.720> of<00:01:05.750> the<00:01:05.869> house<00:01:06.079> I<00:01:06.439> jump
down I'd sneak out of the house I jump
down I'd sneak out of the house I jump
behind<00:01:07.250> the<00:01:07.490> wheel<00:01:07.579> and<00:01:08.030> take<00:01:08.450> the<00:01:08.659> new<00:01:08.810> model
behind the wheel and take the new model
behind the wheel and take the new model
around<00:01:09.290> the<00:01:09.470> driveway<00:01:09.890> and<00:01:10.220> it<00:01:10.310> was<00:01:10.399> a<00:01:10.430> blast
around the driveway and it was a blast
around the driveway and it was a blast
and<00:01:11.090> that<00:01:11.270> went<00:01:11.630> on<00:01:11.689> for<00:01:11.750> about<00:01:12.200> two<00:01:12.619> years
and that went on for about two years
and that went on for about two years
until<00:01:13.479> I<00:01:14.479> think<00:01:14.900> it<00:01:14.960> was<00:01:15.050> about<00:01:15.320> 12<00:01:15.830> my<00:01:16.159> dad
until I think it was about 12 my dad
until I think it was about 12 my dad
brought<00:01:16.640> home<00:01:16.940> a<00:01:17.300> Lincoln<00:01:18.170> Mark<00:01:18.409> three<00:01:18.890> and<00:01:19.450> it
brought home a Lincoln Mark three and it
brought home a Lincoln Mark three and it
was<00:01:20.600> snowing<00:01:20.900> that<00:01:21.050> day<00:01:21.520> so<00:01:22.520> he<00:01:22.880> and<00:01:23.120> mom<00:01:23.270> went
was snowing that day so he and mom went
was snowing that day so he and mom went
to<00:01:23.510> dinner<00:01:23.600> and<00:01:24.020> I<00:01:24.950> snuck<00:01:25.460> out<00:01:25.610> and<00:01:25.970> thought
to dinner and I snuck out and thought
to dinner and I snuck out and thought
it'd<00:01:26.690> be<00:01:26.720> really<00:01:26.810> cool<00:01:27.170> to<00:01:27.229> do<00:01:27.470> donuts<00:01:27.950> or
it'd be really cool to do donuts or
it'd be really cool to do donuts or
maybe<00:01:28.280> even<00:01:28.490> some<00:01:28.670> figure<00:01:28.940> eights<00:01:29.120> in<00:01:29.330> the
maybe even some figure eights in the
maybe even some figure eights in the
snow<00:01:29.690> my<00:01:30.530> dad<00:01:30.740> finished<00:01:31.159> in<00:01:31.310> early<00:01:31.400> that
snow my dad finished in early that
snow my dad finished in early that
evening<00:01:31.850> and<00:01:32.740> he<00:01:33.740> was<00:01:33.890> walking<00:01:34.070> through<00:01:34.340> the
evening and he was walking through the
evening and he was walking through the
front<00:01:34.640> hall<00:01:35.000> and<00:01:35.390> out<00:01:35.870> the<00:01:36.170> front<00:01:36.200> door<00:01:36.590> just
front hall and out the front door just
front hall and out the front door just
about<00:01:37.070> the<00:01:37.250> same<00:01:37.460> time<00:01:37.760> I<00:01:37.790> hit<00:01:38.150> some<00:01:38.330> ice<00:01:38.540> and
about the same time I hit some ice and
about the same time I hit some ice and
met<00:01:39.560> him<00:01:39.680> at<00:01:39.799> the<00:01:39.890> front<00:01:40.040> door<00:01:40.340> with<00:01:40.460> the<00:01:40.610> car
met him at the front door with the car
met him at the front door with the car
and<00:01:41.630> almost<00:01:41.840> ended<00:01:42.140> up<00:01:42.320> in<00:01:42.470> the<00:01:42.590> fraud<00:01:42.799> hall<00:01:43.040> so
and almost ended up in the fraud hall so
and almost ended up in the fraud hall so
it<00:01:43.909> kind<00:01:44.119> of<00:01:44.180> cooled<00:01:44.420> my<00:01:44.600> test-driving<00:01:45.200> for<00:01:45.619> a
it kind of cooled my test-driving for a
it kind of cooled my test-driving for a
little<00:01:46.100> while<00:01:46.280> but<00:01:47.210> I<00:01:47.840> really<00:01:48.080> began<00:01:48.590> to<00:01:48.650> love
little while but I really began to love
little while but I really began to love
cars<00:01:49.220> then<00:01:49.549> and<00:01:49.820> my<00:01:49.940> first<00:01:50.210> car<00:01:50.479> was<00:01:50.510> a<00:01:50.950> 1975
cars then and my first car was a 1975
cars then and my first car was a 1975
electric<00:01:53.180> green<00:01:53.600> Mustang<00:01:54.320> and<00:01:54.650> even<00:01:55.189> though
electric green Mustang and even though
electric green Mustang and even though
the<00:01:55.369> color<00:01:55.610> was<00:01:55.850> pretty<00:01:56.180> hideous<00:01:56.390> I<00:01:56.780> did<00:01:57.200> love
the color was pretty hideous I did love
the color was pretty hideous I did love
the<00:01:57.590> car<00:01:57.830> and<00:01:58.159> it<00:01:58.640> really<00:01:58.790> cemented<00:01:59.330> my<00:01:59.390> love
the car and it really cemented my love
the car and it really cemented my love
affair<00:02:00.320> with<00:02:00.470> cars<00:02:00.710> that's<00:02:01.070> continued<00:02:01.970> on
affair with cars that's continued on
affair with cars that's continued on
this<00:02:02.360> day<00:02:02.740> but<00:02:03.740> cars<00:02:04.430> are<00:02:04.580> really<00:02:04.850> more<00:02:05.030> than<00:02:05.150> a
this day but cars are really more than a
this day but cars are really more than a
passion<00:02:05.540> of<00:02:05.869> mine
passion of mine
passion of mine
they're<00:02:06.979> quite<00:02:07.310> literally<00:02:07.610> in<00:02:07.939> my<00:02:08.119> blood<00:02:08.450> my
they're quite literally in my blood my
they're quite literally in my blood my
great-grandfather<00:02:10.099> was<00:02:10.670> Henry<00:02:11.510> Ford<00:02:11.870> and<00:02:12.200> on
great-grandfather was Henry Ford and on
great-grandfather was Henry Ford and on
my<00:02:12.650> mother's<00:02:12.830> side<00:02:13.250> my<00:02:14.000> great-grandfather
my mother's side my great-grandfather
my mother's side my great-grandfather
was<00:02:15.230> Harvey<00:02:15.590> Firestone<00:02:16.099> so<00:02:17.230> when<00:02:18.230> I<00:02:18.260> was<00:02:18.470> born
was Harvey Firestone so when I was born
was Harvey Firestone so when I was born
I<00:02:18.889> guess<00:02:18.919> you<00:02:19.159> could<00:02:19.310> say<00:02:19.430> expectations<00:02:20.090> were
I guess you could say expectations were
I guess you could say expectations were
kind<00:02:20.419> of<00:02:20.480> high<00:02:20.629> for<00:02:20.689> me<00:02:21.760> but<00:02:22.760> my
kind of high for me but my
kind of high for me but my
great-grandfather<00:02:23.389> Henry<00:02:23.749> Ford<00:02:24.109> really
great-grandfather Henry Ford really
great-grandfather Henry Ford really
leave<00:02:24.680> that<00:02:24.950> the<00:02:25.069> mission<00:02:25.370> of<00:02:25.459> the<00:02:25.550> Ford<00:02:25.760> Motor
leave that the mission of the Ford Motor
leave that the mission of the Ford Motor
Company<00:02:26.480> was<00:02:27.110> to<00:02:27.260> make<00:02:27.410> people's<00:02:27.800> lives
Company was to make people's lives
Company was to make people's lives
better<00:02:28.459> and<00:02:28.670> make<00:02:29.180> cars<00:02:29.450> affordable<00:02:30.110> so<00:02:30.260> that
better and make cars affordable so that
better and make cars affordable so that
everyone<00:02:30.800> could<00:02:30.980> have<00:02:31.160> them<00:02:31.459> because<00:02:32.270> he
everyone could have them because he
everyone could have them because he
believed<00:02:32.900> that<00:02:33.260> with<00:02:33.680> mobility<00:02:34.130> comes
believed that with mobility comes
believed that with mobility comes
freedom<00:02:35.300> and<00:02:35.660> progress<00:02:36.020> and<00:02:36.650> that's<00:02:37.310> a<00:02:37.400> belief
freedom and progress and that's a belief
freedom and progress and that's a belief
that<00:02:37.730> I<00:02:37.940> share<00:02:39.310> my<00:02:40.310> other<00:02:40.459> great<00:02:40.670> passion<00:02:40.940> is
that I share my other great passion is
that I share my other great passion is
the<00:02:41.840> environment<00:02:42.140> and<00:02:42.709> as<00:02:43.280> a<00:02:43.310> young<00:02:43.550> boy<00:02:43.730> I
the environment and as a young boy I
the environment and as a young boy I
used<00:02:44.090> to<00:02:44.239> go<00:02:44.390> up<00:02:44.420> to<00:02:44.750> northern<00:02:45.140> Michigan<00:02:45.319> and
used to go up to northern Michigan and
used to go up to northern Michigan and
fish<00:02:46.640> in<00:02:46.940> the<00:02:47.090> rivers<00:02:47.450> that<00:02:47.630> Hemingway<00:02:47.930> fished
fish in the rivers that Hemingway fished
fish in the rivers that Hemingway fished
in<00:02:48.650> and<00:02:48.920> then<00:02:49.100> later<00:02:49.340> wrote<00:02:49.640> about<00:02:49.670> and<00:02:51.100> it
in and then later wrote about and it
in and then later wrote about and it
really<00:02:52.660> struck<00:02:53.660> me<00:02:53.720> and<00:02:54.470> as<00:02:54.770> the<00:02:54.800> years<00:02:55.160> went
really struck me and as the years went
really struck me and as the years went
by<00:02:55.430> in<00:02:56.000> a<00:02:56.360> very<00:02:56.540> negative<00:02:56.989> way<00:02:57.200> when<00:02:58.100> I<00:02:58.130> would
by in a very negative way when I would
by in a very negative way when I would
go<00:02:58.550> to<00:02:58.580> some<00:02:58.910> stream<00:02:59.300> that<00:02:59.540> I'd<00:02:59.660> loved<00:02:59.989> and<00:03:00.230> was
go to some stream that I'd loved and was
go to some stream that I'd loved and was
used<00:03:00.590> to<00:03:00.739> walking<00:03:00.950> through<00:03:01.310> this<00:03:01.459> field<00:03:01.730> that
used to walking through this field that
used to walking through this field that
was<00:03:02.090> once<00:03:02.330> filled<00:03:02.510> with<00:03:02.690> fireflies<00:03:03.170> and<00:03:03.980> now
was once filled with fireflies and now
was once filled with fireflies and now
had<00:03:04.400> a<00:03:04.430> strip<00:03:04.820> mall<00:03:05.000> or<00:03:05.330> a<00:03:05.390> bunch<00:03:05.870> of<00:03:05.959> condos<00:03:06.380> on
had a strip mall or a bunch of condos on
had a strip mall or a bunch of condos on
it<00:03:06.739> and<00:03:06.890> so<00:03:07.670> even<00:03:08.030> at<00:03:08.120> a<00:03:08.209> young<00:03:08.420> age<00:03:08.450> that
it and so even at a young age that
it and so even at a young age that
really<00:03:09.170> resonated<00:03:09.739> with<00:03:09.769> me<00:03:09.890> and<00:03:10.430> and<00:03:10.700> the
really resonated with me and and the
really resonated with me and and the
whole<00:03:10.940> notion<00:03:11.360> of<00:03:11.709> environmental
whole notion of environmental
whole notion of environmental
preservation<00:03:13.120> at<00:03:14.120> a<00:03:14.239> very<00:03:14.420> basic<00:03:14.750> level<00:03:15.170> sunk
preservation at a very basic level sunk
preservation at a very basic level sunk
in<00:03:15.890> with<00:03:16.040> me<00:03:16.280> as<00:03:16.459> a<00:03:16.790> high<00:03:17.120> schooler<00:03:17.480> I<00:03:17.600> started
in with me as a high schooler I started
in with me as a high schooler I started
to<00:03:18.170> read<00:03:18.380> authors<00:03:19.069> like<00:03:19.550> Thoreau<00:03:19.850> and<00:03:20.269> Aldo
to read authors like Thoreau and Aldo
to read authors like Thoreau and Aldo
Leopold<00:03:21.170> and<00:03:21.560> Edward<00:03:22.250> Abbey<00:03:22.630> and<00:03:23.630> I<00:03:23.870> really
Leopold and Edward Abbey and I really
Leopold and Edward Abbey and I really
began<00:03:24.440> to<00:03:24.500> develop<00:03:24.980> a<00:03:25.340> deeper<00:03:25.790> appreciation
began to develop a deeper appreciation
began to develop a deeper appreciation
of<00:03:26.690> the<00:03:26.959> natural<00:03:27.110> world<00:03:27.850> but<00:03:28.850> it<00:03:29.000> never<00:03:29.209> really
of the natural world but it never really
of the natural world but it never really
occurred<00:03:29.959> to<00:03:30.019> me<00:03:30.350> that<00:03:30.560> my<00:03:31.489> love<00:03:31.850> of<00:03:32.180> cars<00:03:32.959> and
occurred to me that my love of cars and
occurred to me that my love of cars and
trucks<00:03:34.250> would<00:03:34.700> ever<00:03:34.880> be<00:03:35.120> in<00:03:35.239> conflict<00:03:35.750> with
trucks would ever be in conflict with
trucks would ever be in conflict with
nature<00:03:37.100> and<00:03:37.810> that<00:03:38.810> was<00:03:39.110> true<00:03:39.860> until<00:03:40.130> I<00:03:40.310> got<00:03:40.489> to
nature and that was true until I got to
nature and that was true until I got to
college<00:03:40.850> and<00:03:41.350> when<00:03:42.350> I<00:03:42.380> got<00:03:42.620> to<00:03:42.680> college<00:03:43.040> you
college and when I got to college you
college and when I got to college you
could<00:03:43.700> imagine<00:03:43.940> my<00:03:44.299> surprise<00:03:44.480> when<00:03:45.290> I<00:03:45.350> would
could imagine my surprise when I would
could imagine my surprise when I would
go<00:03:45.950> to<00:03:46.010> class<00:03:46.250> and<00:03:46.730> a<00:03:46.790> number<00:03:47.060> of<00:03:47.150> my
go to class and a number of my
go to class and a number of my
professors<00:03:47.660> would<00:03:48.079> say<00:03:48.320> that<00:03:48.980> Ford<00:03:49.519> Motor
professors would say that Ford Motor
professors would say that Ford Motor
Company<00:03:50.180> and<00:03:50.390> my<00:03:50.930> family<00:03:51.410> was<00:03:51.709> kind<00:03:52.489> of
Company and my family was kind of
Company and my family was kind of
everything<00:03:52.820> that<00:03:53.000> was<00:03:53.090> wrong<00:03:53.299> with<00:03:53.329> with<00:03:53.870> our
everything that was wrong with with our
everything that was wrong with with our
country<00:03:54.700> they<00:03:55.700> thought<00:03:55.940> that<00:03:56.239> we<00:03:56.840> were<00:03:57.049> more
country they thought that we were more
country they thought that we were more
interested<00:03:57.920> as<00:03:58.010> an<00:03:58.160> industry<00:03:58.640> in<00:03:58.940> profits
interested as an industry in profits
interested as an industry in profits
rather<00:03:59.780> than<00:04:00.079> progress<00:04:00.590> and<00:04:00.950> that<00:04:01.640> we<00:04:01.790> filled
rather than progress and that we filled
rather than progress and that we filled
the<00:04:02.390> skies<00:04:02.690> with<00:04:03.260> smog<00:04:03.560> and<00:04:04.269> frankly<00:04:05.269> we<00:04:05.480> were
the skies with smog and frankly we were
the skies with smog and frankly we were
the<00:04:05.750> enemy
the enemy
the enemy
I<00:04:06.730> joined<00:04:07.730> Ford<00:04:08.150> after<00:04:08.750> college<00:04:09.410> after<00:04:09.739> some
I joined Ford after college after some
I joined Ford after college after some
soul-searching<00:04:10.130> whether<00:04:10.790> or<00:04:10.940> not<00:04:11.030> this<00:04:11.570> is
soul-searching whether or not this is
soul-searching whether or not this is
really<00:04:11.959> the<00:04:12.290> right<00:04:12.470> thing<00:04:12.500> to<00:04:12.769> do<00:04:12.950> but<00:04:13.579> I
really the right thing to do but I
really the right thing to do but I
decided<00:04:14.000> I<00:04:14.480> wanted<00:04:14.959> to<00:04:15.019> go<00:04:15.260> and<00:04:15.590> see<00:04:15.650> if<00:04:16.310> I
decided I wanted to go and see if I
decided I wanted to go and see if I
could<00:04:16.609> affect<00:04:16.910> change<00:04:17.239> there<00:04:17.570> and<00:04:17.780> as<00:04:18.440> I<00:04:18.560> look
could affect change there and as I look
could affect change there and as I look
back<00:04:18.950> you<00:04:19.280> know<00:04:19.370> over<00:04:19.609> 30<00:04:19.789> years<00:04:20.090> ago<00:04:20.269> it<00:04:20.900> was<00:04:21.019> a
back you know over 30 years ago it was a
back you know over 30 years ago it was a
little<00:04:21.289> naive<00:04:21.470> to<00:04:21.890> think<00:04:22.130> at<00:04:22.280> that<00:04:22.400> age<00:04:22.460> that<00:04:22.789> I
little naive to think at that age that I
little naive to think at that age that I
could<00:04:23.150> but<00:04:23.690> I<00:04:23.720> wanted<00:04:24.080> to<00:04:24.260> and<00:04:24.590> I<00:04:24.680> really
could but I wanted to and I really
could but I wanted to and I really
discovered<00:04:25.220> that<00:04:26.000> my<00:04:26.630> professors<00:04:27.169> weren't
discovered that my professors weren't
discovered that my professors weren't
completely<00:04:27.800> wrong
completely wrong
completely wrong
in<00:04:28.789> fact<00:04:29.419> when<00:04:29.600> I<00:04:29.630> got<00:04:29.810> back<00:04:30.050> to<00:04:30.080> Detroit<00:04:30.680> my
in fact when I got back to Detroit my
in fact when I got back to Detroit my
environmental<00:04:31.640> leanings<00:04:32.510> weren't<00:04:32.900> exactly
environmental leanings weren't exactly
environmental leanings weren't exactly
embraced<00:04:33.680> by<00:04:34.070> those<00:04:34.460> in<00:04:34.610> my<00:04:34.729> own<00:04:34.849> company<00:04:35.270> and
embraced by those in my own company and
embraced by those in my own company and
certainly<00:04:36.349> by<00:04:36.560> those<00:04:36.830> in<00:04:37.070> the<00:04:37.159> end<00:04:37.280> of
certainly by those in the end of
certainly by those in the end of
Drake<00:04:37.660> I<00:04:37.930> had<00:04:38.170> some<00:04:38.320> very<00:04:38.410> interesting
Drake I had some very interesting
Drake I had some very interesting
conversations<00:04:39.150> as<00:04:40.150> you<00:04:40.240> can<00:04:40.540> imagine<00:04:41.040> there
conversations as you can imagine there
conversations as you can imagine there
were<00:04:42.220> some<00:04:42.550> within<00:04:43.330> Ford<00:04:43.750> who<00:04:44.020> believed<00:04:44.440> that
were some within Ford who believed that
were some within Ford who believed that
all<00:04:45.100> this<00:04:45.340> ecological<00:04:45.760> nonsense<00:04:46.750> should<00:04:47.590> just
all this ecological nonsense should just
all this ecological nonsense should just
disappear<00:04:48.370> and<00:04:48.520> that<00:04:49.360> I<00:04:49.540> needed<00:04:49.780> to<00:04:50.020> stop
disappear and that I needed to stop
disappear and that I needed to stop
hanging<00:04:50.710> out<00:04:50.950> with<00:04:51.010> quote<00:04:51.760> environmental
hanging out with quote environmental
hanging out with quote environmental
wackos<00:04:52.930> I<00:04:53.320> was<00:04:54.130> considered<00:04:54.640> a<00:04:54.730> radical<00:04:54.940> and
wackos I was considered a radical and
wackos I was considered a radical and
I'll<00:04:55.870> never<00:04:56.050> forget<00:04:56.350> the<00:04:56.500> day<00:04:56.530> I<00:04:56.680> was<00:04:56.890> called
I'll never forget the day I was called
I'll never forget the day I was called
in<00:04:57.340> by<00:04:57.550> a<00:04:57.580> member<00:04:58.000> of<00:04:58.030> top<00:04:58.300> management<00:04:58.330> and
in by a member of top management and
in by a member of top management and
told<00:04:59.230> to<00:04:59.950> stop<00:05:00.220> associating<00:05:00.580> with<00:05:01.090> any<00:05:01.270> known
told to stop associating with any known
told to stop associating with any known
or<00:05:01.900> suspected<00:05:02.340> environmentalists<00:05:06.660> of<00:05:07.660> course
or suspected environmentalists of course
or suspected environmentalists of course
I<00:05:07.990> had<00:05:08.110> no<00:05:08.230> intention<00:05:08.770> of<00:05:08.950> doing<00:05:09.460> that
I had no intention of doing that
I had no intention of doing that
and<00:05:10.150> I<00:05:10.540> kept<00:05:10.810> speaking<00:05:11.230> out<00:05:11.410> about<00:05:11.740> the
and I kept speaking out about the
and I kept speaking out about the
environment<00:05:12.550> and<00:05:12.700> it<00:05:12.820> really<00:05:13.150> was<00:05:13.630> the<00:05:13.810> topic
environment and it really was the topic
environment and it really was the topic
that<00:05:14.260> we<00:05:14.350> now<00:05:14.470> today<00:05:14.800> call<00:05:15.070> sustainability
that we now today call sustainability
that we now today call sustainability
and<00:05:16.240> in<00:05:16.930> time<00:05:17.200> my<00:05:17.500> views<00:05:17.920> went<00:05:18.280> from
and in time my views went from
and in time my views went from
controversial<00:05:19.690> to<00:05:20.560> more<00:05:20.800> or<00:05:20.920> less<00:05:21.100> consensus
controversial to more or less consensus
controversial to more or less consensus
today<00:05:22.000> I<00:05:22.360> mean<00:05:22.660> I<00:05:22.690> think<00:05:22.930> most<00:05:23.110> people<00:05:23.290> in<00:05:23.560> the
today I mean I think most people in the
today I mean I think most people in the
industry<00:05:23.740> understand<00:05:24.580> that<00:05:24.760> we've<00:05:24.850> got<00:05:24.880> to
industry understand that we've got to
industry understand that we've got to
get<00:05:25.240> on<00:05:25.390> with<00:05:25.540> it<00:05:25.600> and<00:05:25.930> the<00:05:26.470> good<00:05:26.650> news<00:05:26.830> is
get on with it and the good news is
get on with it and the good news is
today<00:05:27.310> we<00:05:27.460> are<00:05:27.670> tackling<00:05:28.180> the<00:05:28.330> big<00:05:28.480> issues<00:05:28.900> of
today we are tackling the big issues of
today we are tackling the big issues of
cards<00:05:30.190> in<00:05:30.310> the<00:05:30.400> environment<00:05:30.910> not<00:05:31.600> only<00:05:31.660> at
cards in the environment not only at
cards in the environment not only at
Ford<00:05:32.230> but<00:05:32.410> really<00:05:32.650> as<00:05:32.740> an<00:05:32.890> industry<00:05:33.300> we're
Ford but really as an industry we're
Ford but really as an industry we're
pushing<00:05:34.570> fuel<00:05:35.260> efficiency<00:05:35.860> to<00:05:35.890> new<00:05:36.190> heights
pushing fuel efficiency to new heights
pushing fuel efficiency to new heights
and<00:05:36.820> with<00:05:37.510> new<00:05:37.720> technology<00:05:38.500> we're<00:05:39.400> reducing
and with new technology we're reducing
and with new technology we're reducing
and<00:05:40.060> I<00:05:40.120> believe<00:05:40.450> someday<00:05:40.750> will<00:05:40.990> eliminate<00:05:41.460> co2
and I believe someday will eliminate co2
and I believe someday will eliminate co2
emissions<00:05:43.470> we're<00:05:44.470> starting<00:05:44.860> to<00:05:44.920> sell
emissions we're starting to sell
emissions we're starting to sell
electric<00:05:45.460> cars<00:05:45.670> which<00:05:45.940> is<00:05:45.970> great<00:05:46.390> we're
electric cars which is great we're
electric cars which is great we're
developing<00:05:47.440> alternative<00:05:47.980> power<00:05:48.130> trains<00:05:48.580> that
developing alternative power trains that
developing alternative power trains that
are<00:05:48.790> going<00:05:48.970> to<00:05:49.030> make<00:05:49.180> cars<00:05:50.020> affordable<00:05:50.830> in
are going to make cars affordable in
are going to make cars affordable in
every<00:05:51.730> sense<00:05:52.000> of<00:05:52.120> the<00:05:52.180> word<00:05:53.370> economically
every sense of the word economically
every sense of the word economically
socially<00:05:55.030> and<00:05:55.570> environmentally<00:05:56.380> and
socially and environmentally and
socially and environmentally and
actually<00:05:57.940> although<00:05:58.360> we've<00:05:58.780> got<00:05:58.930> a<00:05:58.960> long<00:05:59.380> way
actually although we've got a long way
actually although we've got a long way
to<00:05:59.740> go<00:06:00.040> and<00:06:00.370> a<00:06:00.520> lot<00:06:00.790> of<00:06:00.820> work<00:06:01.150> to<00:06:01.300> do<00:06:01.480> I<00:06:01.720> can<00:06:02.410> see
to go and a lot of work to do I can see
to go and a lot of work to do I can see
the<00:06:02.830> day<00:06:02.980> where<00:06:03.220> my<00:06:03.250> two<00:06:03.460> great<00:06:03.880> passions<00:06:04.480> cars
the day where my two great passions cars
the day where my two great passions cars
and<00:06:05.560> the<00:06:05.620> environment<00:06:06.160> actually<00:06:06.970> come<00:06:07.120> into
and the environment actually come into
and the environment actually come into
harmony<00:06:07.860> but<00:06:08.860> unfortunately<00:06:09.850> as<00:06:10.060> we're<00:06:10.870> on
harmony but unfortunately as we're on
harmony but unfortunately as we're on
our<00:06:10.990> way<00:06:11.110> to<00:06:11.260> solving<00:06:11.860> one<00:06:12.070> monstrous<00:06:12.760> problem
our way to solving one monstrous problem
our way to solving one monstrous problem
and<00:06:13.300> as<00:06:13.390> I<00:06:13.510> said<00:06:13.690> we're<00:06:13.870> not<00:06:14.020> there<00:06:14.290> yet
and as I said we're not there yet
and as I said we're not there yet
we've<00:06:14.800> got<00:06:14.920> a<00:06:14.950> lot<00:06:15.160> of<00:06:15.190> work<00:06:15.400> to<00:06:15.550> do<00:06:15.910> but<00:06:16.420> I<00:06:16.450> can
we've got a lot of work to do but I can
we've got a lot of work to do but I can
see<00:06:16.900> where<00:06:17.170> we<00:06:17.290> will<00:06:17.530> but<00:06:18.370> even<00:06:18.790> as<00:06:18.940> we're<00:06:19.180> in
see where we will but even as we're in
see where we will but even as we're in
the<00:06:19.390> process<00:06:19.570> of<00:06:19.930> doing<00:06:20.110> that<00:06:20.440> another<00:06:20.950> huge
the process of doing that another huge
the process of doing that another huge
problem<00:06:21.550> is<00:06:21.970> looming<00:06:22.390> and<00:06:22.680> people<00:06:23.680> aren't
problem is looming and people aren't
problem is looming and people aren't
noticing<00:06:24.540> and<00:06:25.540> that<00:06:25.900> is<00:06:26.110> the<00:06:26.440> freedom<00:06:26.800> of
noticing and that is the freedom of
noticing and that is the freedom of
mobility<00:06:27.610> that<00:06:27.640> my<00:06:27.880> great<00:06:28.120> grandfather
mobility that my great grandfather
mobility that my great grandfather
brought<00:06:29.080> to<00:06:29.290> people<00:06:29.440> is<00:06:29.740> now<00:06:29.920> being
brought to people is now being
brought to people is now being
threatened<00:06:30.790> just<00:06:31.630> as<00:06:31.780> the<00:06:31.900> environment<00:06:32.140> is
threatened just as the environment is
threatened just as the environment is
the<00:06:33.310> problem<00:06:33.850> put<00:06:34.510> in<00:06:34.690> its<00:06:34.840> simplest<00:06:35.260> terms<00:06:35.380> is
the problem put in its simplest terms is
the problem put in its simplest terms is
one<00:06:36.520> of<00:06:36.640> mathematics<00:06:37.470> today<00:06:38.470> there<00:06:38.740> are
one of mathematics today there are
one of mathematics today there are
approximately<00:06:39.120> 6.8<00:06:40.120> billion<00:06:40.480> people<00:06:40.990> in<00:06:41.140> the
approximately 6.8 billion people in the
approximately 6.8 billion people in the
world<00:06:41.290> and<00:06:41.800> within<00:06:42.310> our<00:06:42.550> lifetime<00:06:43.150> that
world and within our lifetime that
world and within our lifetime that
numbers<00:06:43.660> going<00:06:43.780> to<00:06:43.870> grow<00:06:44.080> to<00:06:44.110> about<00:06:44.590> 9<00:06:44.890> billion
numbers going to grow to about 9 billion
numbers going to grow to about 9 billion
and<00:06:45.820> at<00:06:46.150> that<00:06:46.390> population<00:06:46.690> level<00:06:47.530> our<00:06:47.740> planet
and at that population level our planet
and at that population level our planet
will<00:06:48.370> be<00:06:48.490> dealing<00:06:48.700> with<00:06:49.120> the
will be dealing with the
will be dealing with the
of<00:06:50.020> growth<00:06:50.260> and<00:06:50.700> with<00:06:51.700> that<00:06:51.940> growth<00:06:52.270> comes
of growth and with that growth comes
of growth and with that growth comes
some<00:06:53.470> severe<00:06:53.920> practical<00:06:54.610> problems<00:06:55.380> one<00:06:56.380> of
some severe practical problems one of
some severe practical problems one of
which<00:06:56.710> is<00:06:57.370> our<00:06:57.640> transportation<00:06:58.480> system
which is our transportation system
which is our transportation system
simply<00:06:59.740> won't<00:06:59.890> be<00:07:00.010> able<00:07:00.310> to<00:07:00.400> deal<00:07:00.550> with<00:07:00.730> it
simply won't be able to deal with it
simply won't be able to deal with it
when<00:07:01.690> we<00:07:01.750> look<00:07:02.020> at<00:07:02.140> the<00:07:02.260> population<00:07:02.920> growth<00:07:03.160> in
when we look at the population growth in
when we look at the population growth in
terms<00:07:03.550> of<00:07:03.700> cars<00:07:04.000> it<00:07:04.780> becomes<00:07:05.140> even<00:07:05.380> clearer
terms of cars it becomes even clearer
terms of cars it becomes even clearer
today<00:07:06.010> there<00:07:06.160> are<00:07:06.220> about<00:07:06.310> a<00:07:06.370> hundred<00:07:06.460> million
today there are about a hundred million
today there are about a hundred million
cars<00:07:07.210> on<00:07:07.360> the<00:07:07.630> road<00:07:07.840> worldwide<00:07:08.410> and<00:07:08.860> but<00:07:09.670> with
cars on the road worldwide and but with
cars on the road worldwide and but with
more<00:07:10.090> people<00:07:10.360> and<00:07:10.810> greater<00:07:11.260> prosperity
more people and greater prosperity
more people and greater prosperity
around<00:07:12.220> the<00:07:12.400> world<00:07:12.580> that<00:07:12.940> numbers<00:07:13.330> going<00:07:13.450> to
around the world that numbers going to
around the world that numbers going to
grow<00:07:13.810> to<00:07:13.840> between<00:07:14.350> two<00:07:14.890> and<00:07:15.100> four<00:07:15.430> billion
grow to between two and four billion
grow to between two and four billion
cars<00:07:16.210> by<00:07:16.540> mid-century<00:07:16.990> and<00:07:17.530> this<00:07:18.310> is<00:07:18.460> going<00:07:18.580> to
cars by mid-century and this is going to
cars by mid-century and this is going to
create<00:07:19.000> the<00:07:19.300> kind<00:07:19.540> of<00:07:19.630> global<00:07:19.900> gridlock<00:07:20.320> that
create the kind of global gridlock that
create the kind of global gridlock that
the<00:07:21.460> world<00:07:21.640> has<00:07:21.820> never<00:07:21.970> seen<00:07:22.120> before
the world has never seen before
the world has never seen before
now<00:07:23.890> think<00:07:24.130> about<00:07:24.220> the<00:07:24.550> impact<00:07:25.000> that<00:07:25.660> this<00:07:25.810> is
now think about the impact that this is
now think about the impact that this is
going<00:07:25.990> to<00:07:26.169> have<00:07:26.350> on<00:07:26.500> our<00:07:26.560> daily<00:07:26.830> lives<00:07:27.360> today
going to have on our daily lives today
going to have on our daily lives today
the<00:07:28.720> average<00:07:28.870> American<00:07:29.740> spends<00:07:30.460> about<00:07:30.790> a<00:07:30.820> week
the average American spends about a week
the average American spends about a week
a<00:07:31.419> year<00:07:31.840> stuck<00:07:32.620> in<00:07:32.650> traffic<00:07:32.800> jams<00:07:33.460> and<00:07:33.700> that's
a year stuck in traffic jams and that's
a year stuck in traffic jams and that's
a<00:07:34.450> huge<00:07:34.900> waste<00:07:35.169> of<00:07:35.470> time<00:07:35.530> and<00:07:36.100> resources
a huge waste of time and resources
a huge waste of time and resources
but<00:07:37.480> that's<00:07:37.690> nothing<00:07:38.050> compared<00:07:38.680> to<00:07:38.800> what's
but that's nothing compared to what's
but that's nothing compared to what's
going<00:07:39.370> on<00:07:39.550> in<00:07:39.880> the<00:07:40.390> nations<00:07:40.810> that<00:07:41.200> are<00:07:41.320> growing
going on in the nations that are growing
going on in the nations that are growing
the<00:07:41.620> fastest<00:07:42.270> today<00:07:43.270> the<00:07:43.600> average<00:07:43.720> driver<00:07:44.260> in
the fastest today the average driver in
the fastest today the average driver in
Beijing<00:07:44.980> has<00:07:45.310> a<00:07:45.340> five-hour<00:07:46.120> commute<00:07:46.780> and<00:07:47.400> last
Beijing has a five-hour commute and last
Beijing has a five-hour commute and last
summer<00:07:48.760> many<00:07:49.210> of<00:07:49.300> you<00:07:49.419> probably<00:07:49.690> saw<00:07:49.960> this
summer many of you probably saw this
summer many of you probably saw this
there<00:07:51.220> was<00:07:51.340> a<00:07:51.370> hundred-mile<00:07:52.240> traffic<00:07:52.930> jam
there was a hundred-mile traffic jam
there was a hundred-mile traffic jam
that<00:07:53.650> took<00:07:53.919> 11<00:07:54.490> days<00:07:54.729> to<00:07:55.030> clear<00:07:55.330> in<00:07:55.479> China<00:07:55.750> in
that took 11 days to clear in China in
that took 11 days to clear in China in
the<00:07:57.190> decades<00:07:57.610> to<00:07:57.760> come
the decades to come
the decades to come
seventy-five<00:07:59.530> percent<00:07:59.770> of<00:08:00.070> the<00:08:00.190> world's
seventy-five percent of the world's
seventy-five percent of the world's
population<00:08:00.610> will<00:08:01.450> live<00:08:01.600> in<00:08:01.660> cities<00:08:01.780> and<00:08:02.350> 50<00:08:03.340> of
population will live in cities and 50 of
population will live in cities and 50 of
those<00:08:03.640> cities<00:08:03.970> will<00:08:04.720> be<00:08:04.960> of<00:08:05.229> 10<00:08:05.740> million
those cities will be of 10 million
those cities will be of 10 million
people<00:08:06.430> or<00:08:06.820> more<00:08:07.060> so<00:08:07.990> you<00:08:08.050> can<00:08:08.200> see<00:08:08.410> the<00:08:08.590> size
people or more so you can see the size
people or more so you can see the size
of<00:08:09.040> the<00:08:09.130> issue<00:08:09.310> that<00:08:09.430> we're<00:08:09.700> facing<00:08:09.729> when<00:08:10.720> you
of the issue that we're facing when you
of the issue that we're facing when you
factor<00:08:11.080> in<00:08:11.370> population<00:08:12.370> growth<00:08:12.400> it's<00:08:13.360> clear
factor in population growth it's clear
factor in population growth it's clear
that<00:08:13.780> the<00:08:14.050> mobility<00:08:14.410> model<00:08:15.010> that<00:08:15.310> we<00:08:15.430> have
that the mobility model that we have
that the mobility model that we have
today<00:08:15.990> simply<00:08:16.990> will<00:08:17.140> not<00:08:17.169> work<00:08:17.350> tomorrow
today simply will not work tomorrow
today simply will not work tomorrow
frankly<00:08:19.450> four<00:08:19.750> billion<00:08:20.020> clean<00:08:20.470> cars<00:08:20.830> on<00:08:21.130> the
frankly four billion clean cars on the
frankly four billion clean cars on the
road<00:08:21.460> are<00:08:22.120> still<00:08:22.479> 4<00:08:22.720> billion<00:08:23.050> cars<00:08:23.320> and<00:08:23.710> a
road are still 4 billion cars and a
road are still 4 billion cars and a
traffic<00:08:24.669> jam<00:08:24.850> with<00:08:25.240> no<00:08:25.419> emissions<00:08:25.720> is<00:08:26.350> still<00:08:26.770> a
traffic jam with no emissions is still a
traffic jam with no emissions is still a
traffic<00:08:27.250> jam<00:08:28.140> so<00:08:29.280> if<00:08:30.280> we<00:08:30.580> make<00:08:30.790> no<00:08:31.090> changes
traffic jam so if we make no changes
traffic jam so if we make no changes
today<00:08:31.960> what<00:08:32.890> is<00:08:33.010> tomorrow<00:08:33.430> look<00:08:33.700> like<00:08:33.940> well<00:08:34.570> I
today what is tomorrow look like well I
today what is tomorrow look like well I
think<00:08:34.750> you<00:08:35.020> probably<00:08:35.409> already<00:08:35.740> have<00:08:35.950> the
think you probably already have the
think you probably already have the
picture<00:08:37.110> traffic<00:08:38.110> jams<00:08:38.320> are<00:08:38.500> just<00:08:38.650> a<00:08:38.740> symptom
picture traffic jams are just a symptom
picture traffic jams are just a symptom
of<00:08:39.219> this<00:08:39.370> challenge<00:08:39.669> and<00:08:40.030> they're<00:08:40.300> really
of this challenge and they're really
of this challenge and they're really
very<00:08:41.169> very<00:08:41.409> inconvenient<00:08:41.800> but<00:08:42.219> that's<00:08:42.430> kind
very very inconvenient but that's kind
very very inconvenient but that's kind
of<00:08:42.789> all<00:08:43.000> they<00:08:43.180> are<00:08:43.210> but<00:08:44.020> the<00:08:44.140> bigger<00:08:44.380> issue<00:08:44.530> is
of all they are but the bigger issue is
of all they are but the bigger issue is
that<00:08:45.610> global<00:08:46.600> gridlock<00:08:46.930> is<00:08:47.410> going<00:08:47.680> to<00:08:47.740> stifle
that global gridlock is going to stifle
that global gridlock is going to stifle
economic<00:08:48.400> growth<00:08:49.060> and<00:08:49.360> our<00:08:50.200> ability<00:08:50.680> to
economic growth and our ability to
economic growth and our ability to
deliver<00:08:51.250> food<00:08:51.700> and<00:08:52.050> healthcare<00:08:53.050> particularly
deliver food and healthcare particularly
deliver food and healthcare particularly
to<00:08:54.040> people<00:08:54.070> that<00:08:54.490> live<00:08:54.700> in<00:08:54.970> city<00:08:55.330> centers<00:08:55.810> and
to people that live in city centers and
to people that live in city centers and
our<00:08:56.589> quality<00:08:56.830> of<00:08:57.040> life<00:08:57.130> is<00:08:57.339> going<00:08:57.730> to<00:08:57.850> be
our quality of life is going to be
our quality of life is going to be
severely<00:08:58.780> compromised<00:08:59.790> so<00:09:00.790> what's<00:09:00.970> going<00:09:01.120> to
severely compromised so what's going to
severely compromised so what's going to
solve<00:09:01.360> this<00:09:01.800> well<00:09:02.800> the<00:09:02.890> answer<00:09:03.220> isn't<00:09:03.400> going
solve this well the answer isn't going
solve this well the answer isn't going
be<00:09:03.850> more<00:09:04.449> of<00:09:04.480> the<00:09:04.720> same<00:09:05.100> my<00:09:06.100> great-grandfather
be more of the same my great-grandfather
be more of the same my great-grandfather
once<00:09:07.360> said<00:09:07.740> before<00:09:08.740> he<00:09:08.889> invented<00:09:09.010> the<00:09:09.339> Model<00:09:09.670> T
once said before he invented the Model T
once said before he invented the Model T
if<00:09:10.690> I<00:09:10.959> had<00:09:11.110> asked<00:09:11.410> people<00:09:11.709> then<00:09:11.949> what<00:09:12.339> they
if I had asked people then what they
if I had asked people then what they
wanted<00:09:12.940> they<00:09:13.360> would<00:09:13.510> have<00:09:13.570> answered<00:09:13.839> we<00:09:14.740> want
wanted they would have answered we want
wanted they would have answered we want
faster<00:09:15.399> horses<00:09:15.990> so<00:09:16.990> the<00:09:17.170> answer<00:09:17.470> to<00:09:17.500> more<00:09:17.829> cars
faster horses so the answer to more cars
faster horses so the answer to more cars
is<00:09:18.550> simply<00:09:19.089> not<00:09:19.449> to<00:09:19.630> have<00:09:19.839> more<00:09:20.380> roads<00:09:20.850> when
is simply not to have more roads when
is simply not to have more roads when
America<00:09:22.240> began<00:09:22.480> moving<00:09:22.870> west<00:09:23.110> we<00:09:23.920> didn't<00:09:24.160> add
America began moving west we didn't add
America began moving west we didn't add
more<00:09:24.550> wagon<00:09:24.970> trains<00:09:25.329> we<00:09:25.779> built<00:09:26.019> railroads<00:09:26.199> and
more wagon trains we built railroads and
more wagon trains we built railroads and
to<00:09:28.089> connect<00:09:28.389> our<00:09:28.510> country<00:09:28.959> after<00:09:29.170> World<00:09:29.350> War
to connect our country after World War
to connect our country after World War
two<00:09:29.800> we<00:09:30.100> didn't<00:09:30.339> build<00:09:30.550> more<00:09:30.880> two-lane
two we didn't build more two-lane
two we didn't build more two-lane
highways<00:09:32.170> we<00:09:32.800> built<00:09:33.040> the<00:09:33.130> interstate<00:09:33.310> highway
highways we built the interstate highway
highways we built the interstate highway
system<00:09:34.529> today<00:09:35.529> we<00:09:35.829> need<00:09:36.010> that<00:09:36.220> same<00:09:36.639> leap<00:09:36.910> in
system today we need that same leap in
system today we need that same leap in
thinking<00:09:37.570> for<00:09:38.410> us<00:09:38.440> to<00:09:38.709> create<00:09:38.949> a<00:09:39.070> viable
thinking for us to create a viable
thinking for us to create a viable
future<00:09:39.779> we<00:09:40.779> are<00:09:40.930> going<00:09:41.139> to<00:09:41.199> build<00:09:41.350> smart<00:09:41.709> cars
future we are going to build smart cars
future we are going to build smart cars
but<00:09:42.699> we<00:09:42.820> also<00:09:42.970> need<00:09:43.329> to<00:09:43.480> build<00:09:43.660> smart<00:09:44.380> roads
but we also need to build smart roads
but we also need to build smart roads
smart<00:09:45.430> parking<00:09:45.720> smart<00:09:46.720> public
smart parking smart public
smart parking smart public
transportation<00:09:48.130> systems<00:09:48.550> and<00:09:48.760> more<00:09:48.970> we<00:09:49.899> don't
transportation systems and more we don't
transportation systems and more we don't
want<00:09:50.380> to<00:09:50.470> waste<00:09:50.649> our<00:09:50.829> time<00:09:50.889> sitting<00:09:51.790> in
want to waste our time sitting in
want to waste our time sitting in
traffic<00:09:52.180> sitting<00:09:53.019> at<00:09:53.139> toll<00:09:53.380> booths<00:09:53.709> or
traffic sitting at toll booths or
traffic sitting at toll booths or
looking<00:09:54.670> for<00:09:54.730> parking<00:09:55.089> spots<00:09:55.560> we<00:09:56.560> need<00:09:56.860> an
looking for parking spots we need an
looking for parking spots we need an
integrated<00:09:57.760> system<00:09:58.240> that<00:09:58.449> uses<00:09:59.230> real-time
integrated system that uses real-time
integrated system that uses real-time
data<00:10:00.130> to<00:10:00.399> optimize<00:10:00.540> personal<00:10:01.540> mobility<00:10:02.050> on<00:10:02.199> a
data to optimize personal mobility on a
data to optimize personal mobility on a
massive<00:10:02.620> scale<00:10:03.120> without<00:10:04.120> hassle<00:10:04.690> or
massive scale without hassle or
massive scale without hassle or
compromises<00:10:05.709> for<00:10:05.889> travelers<00:10:06.519> in<00:10:06.820> fact<00:10:07.810> that's
compromises for travelers in fact that's
compromises for travelers in fact that's
the<00:10:08.170> kind<00:10:08.410> of<00:10:08.500> system<00:10:08.709> that's<00:10:09.130> going<00:10:09.250> to<00:10:09.339> make
the kind of system that's going to make
the kind of system that's going to make
the<00:10:10.060> future<00:10:10.449> of<00:10:10.540> personal<00:10:11.230> mobility
the future of personal mobility
the future of personal mobility
sustainable<00:10:12.779> now<00:10:13.779> the<00:10:13.839> good<00:10:14.079> news<00:10:14.260> is<00:10:14.500> some<00:10:14.769> of
sustainable now the good news is some of
sustainable now the good news is some of
this<00:10:14.980> work<00:10:15.160> has<00:10:15.190> already<00:10:15.490> begun<00:10:15.699> in<00:10:16.149> different
this work has already begun in different
this work has already begun in different
parts<00:10:16.779> of<00:10:16.899> the<00:10:16.990> world<00:10:17.199> the<00:10:18.040> city<00:10:18.430> of<00:10:18.639> Masdar<00:10:18.910> in
parts of the world the city of Masdar in
parts of the world the city of Masdar in
Abu<00:10:19.720> Dhabi<00:10:20.010> uses<00:10:21.010> driverless<00:10:21.579> electric
Abu Dhabi uses driverless electric
Abu Dhabi uses driverless electric
vehicles<00:10:22.870> that<00:10:23.079> can<00:10:23.620> communicate<00:10:24.130> with<00:10:24.279> one
vehicles that can communicate with one
vehicles that can communicate with one
another<00:10:24.490> and<00:10:24.880> they<00:10:25.209> go<00:10:25.360> underneath<00:10:25.750> the<00:10:26.170> city
another and they go underneath the city
another and they go underneath the city
streets<00:10:26.860> and<00:10:27.279> up<00:10:27.639> above<00:10:27.790> you've<00:10:28.149> got<00:10:28.329> a<00:10:28.360> series
streets and up above you've got a series
streets and up above you've got a series
of<00:10:28.839> pedestrian<00:10:29.500> walkways<00:10:29.980> on<00:10:30.760> New<00:10:31.000> York
of pedestrian walkways on New York
of pedestrian walkways on New York
City's<00:10:31.540> 34th<00:10:32.079> Street<00:10:32.550> gridlock<00:10:33.550> will<00:10:33.790> soon<00:10:34.060> be
City's 34th Street gridlock will soon be
City's 34th Street gridlock will soon be
replaced<00:10:34.389> with<00:10:35.110> a<00:10:35.139> connected<00:10:35.709> system<00:10:35.949> of
replaced with a connected system of
replaced with a connected system of
vehicle-specific<00:10:37.810> quarters<00:10:38.970> pedestrian
vehicle-specific quarters pedestrian
vehicle-specific quarters pedestrian
zones<00:10:40.269> and<00:10:40.600> dedicated<00:10:41.110> traffic<00:10:41.470> lanes<00:10:41.680> are
zones and dedicated traffic lanes are
zones and dedicated traffic lanes are
going<00:10:41.920> to<00:10:41.980> be<00:10:42.069> created<00:10:42.550> and<00:10:42.730> all<00:10:43.269> of<00:10:43.420> this<00:10:43.510> will
going to be created and all of this will
going to be created and all of this will
will<00:10:44.050> cut<00:10:44.290> down<00:10:44.319> the<00:10:44.769> average<00:10:44.949> rush-hour
will cut down the average rush-hour
will cut down the average rush-hour
commute<00:10:45.610> to<00:10:46.449> get<00:10:46.569> across<00:10:46.930> town<00:10:47.230> in<00:10:47.410> New<00:10:47.500> York
commute to get across town in New York
commute to get across town in New York
from<00:10:48.430> about<00:10:48.730> an<00:10:48.880> hour<00:10:49.029> today<00:10:49.360> at<00:10:49.600> rush<00:10:49.810> hour<00:10:50.050> to
from about an hour today at rush hour to
from about an hour today at rush hour to
about<00:10:50.769> 20<00:10:51.220> minutes<00:10:51.550> now<00:10:52.389> if<00:10:52.510> you<00:10:52.600> look<00:10:52.839> at<00:10:53.050> Hong
about 20 minutes now if you look at Hong
about 20 minutes now if you look at Hong
Kong<00:10:53.709> they<00:10:53.920> have<00:10:54.010> a<00:10:54.069> very<00:10:54.220> interesting<00:10:54.550> system
Kong they have a very interesting system
Kong they have a very interesting system
called<00:10:55.300> Octopus<00:10:55.839> there<00:10:56.139> it's<00:10:56.800> a<00:10:56.980> system<00:10:57.370> that
called Octopus there it's a system that
called Octopus there it's a system that
really<00:10:57.790> ties<00:10:58.089> together<00:10:58.360> all<00:10:58.810> the
really ties together all the
really ties together all the
transportation<00:10:59.589> assets<00:11:00.339> into<00:11:01.149> a<00:11:01.180> single
transportation assets into a single
transportation assets into a single
payment<00:11:01.779> system<00:11:02.350> so<00:11:03.100> parking<00:11:03.550> garages<00:11:03.990> buses
payment system so parking garages buses
payment system so parking garages buses
trains<00:11:05.440> they<00:11:06.220> all<00:11:06.399> operate<00:11:06.670> within<00:11:07.569> the<00:11:07.839> same
trains they all operate within the same
trains they all operate within the same
system<00:11:08.350> now<00:11:09.339> shared<00:11:09.639> car<00:11:09.910> services<00:11:10.480> are<00:11:10.600> also
system now shared car services are also
system now shared car services are also
springing<00:11:11.230> up<00:11:11.350> around<00:11:11.470> the<00:11:11.800> world
springing up around the world
springing up around the world
and<00:11:12.460> these<00:11:13.089> efforts<00:11:13.390> I<00:11:13.720> think<00:11:13.750> are<00:11:14.020> great<00:11:14.260> that
and these efforts I think are great that
and these efforts I think are great that
we're<00:11:15.010> leaving<00:11:15.130> congestion<00:11:15.910> and<00:11:16.089> there's
we're leaving congestion and there's
we're leaving congestion and there's
frankly<00:11:16.900> starting<00:11:17.230> to<00:11:17.320> save<00:11:17.529> some<00:11:17.740> fuel<00:11:18.000> these
frankly starting to save some fuel these
frankly starting to save some fuel these
are<00:11:19.150> all<00:11:19.300> really<00:11:19.570> good<00:11:19.839> ideas<00:11:20.320> that<00:11:20.770> will<00:11:20.890> move
are all really good ideas that will move
are all really good ideas that will move
us<00:11:21.220> forward<00:11:21.660> but<00:11:22.660> what<00:11:22.839> really<00:11:23.110> inspires<00:11:23.710> me
us forward but what really inspires me
us forward but what really inspires me
is<00:11:24.279> what's<00:11:25.120> gonna<00:11:25.240> be<00:11:25.360> possible<00:11:25.839> when<00:11:26.050> our
is what's gonna be possible when our
is what's gonna be possible when our
cars<00:11:26.529> can<00:11:27.010> begin<00:11:27.279> talking<00:11:27.820> to<00:11:28.120> each<00:11:28.240> other
cars can begin talking to each other
cars can begin talking to each other
very<00:11:29.500> soon<00:11:29.830> the<00:11:30.070> same<00:11:30.310> systems<00:11:30.820> that<00:11:30.970> we<00:11:31.089> use
very soon the same systems that we use
very soon the same systems that we use
today<00:11:31.630> to<00:11:31.740> bring<00:11:32.740> music<00:11:32.950> and<00:11:33.370> entertainment
today to bring music and entertainment
today to bring music and entertainment
and<00:11:34.570> GPS<00:11:35.080> information<00:11:35.440> into<00:11:36.010> our<00:11:36.070> vehicles
and GPS information into our vehicles
and GPS information into our vehicles
are<00:11:36.910> going<00:11:37.000> to<00:11:37.089> be<00:11:37.180> used<00:11:37.480> to<00:11:38.080> create<00:11:38.410> a<00:11:38.560> smart
are going to be used to create a smart
are going to be used to create a smart
vehicle<00:11:39.490> network<00:11:39.850> every<00:11:40.839> morning<00:11:41.170> I<00:11:41.290> drive
vehicle network every morning I drive
vehicle network every morning I drive
about<00:11:41.980> 30<00:11:42.279> miles<00:11:42.520> from<00:11:42.700> my<00:11:42.910> home<00:11:43.060> in<00:11:43.120> Ann<00:11:43.300> Arbor
about 30 miles from my home in Ann Arbor
about 30 miles from my home in Ann Arbor
to<00:11:43.930> my<00:11:44.260> office<00:11:44.589> in<00:11:44.710> Dearborn<00:11:45.040> Michigan<00:11:45.100> and
to my office in Dearborn Michigan and
to my office in Dearborn Michigan and
every<00:11:46.570> night<00:11:46.720> I<00:11:46.779> go<00:11:47.050> home<00:11:47.320> my<00:11:47.770> commute<00:11:48.310> is<00:11:48.430> a
every night I go home my commute is a
every night I go home my commute is a
total<00:11:48.880> crapshoot<00:11:49.120> and<00:11:49.810> I<00:11:50.410> often<00:11:50.710> have<00:11:50.890> to
total crapshoot and I often have to
total crapshoot and I often have to
leave<00:11:51.430> the<00:11:51.610> freeway<00:11:52.029> and<00:11:52.210> look<00:11:52.420> for<00:11:52.630> different
leave the freeway and look for different
leave the freeway and look for different
ways<00:11:53.080> for<00:11:53.710> me<00:11:53.830> to<00:11:53.950> try<00:11:54.160> and<00:11:54.220> make<00:11:54.370> it<00:11:54.610> home<00:11:54.850> but
ways for me to try and make it home but
ways for me to try and make it home but
very<00:11:56.140> soon<00:11:56.529> we're<00:11:57.010> gonna<00:11:57.070> see<00:11:57.370> the<00:11:57.520> days<00:11:57.700> when
very soon we're gonna see the days when
very soon we're gonna see the days when
cars<00:11:58.390> are<00:11:58.630> essentially<00:11:59.050> talking<00:11:59.529> to<00:11:59.589> each
cars are essentially talking to each
cars are essentially talking to each
other<00:11:59.860> so<00:12:00.610> if<00:12:00.790> the<00:12:00.940> car<00:12:01.180> ahead<00:12:01.330> of<00:12:01.600> me<00:12:01.750> and<00:12:01.839> I<00:12:01.990> 94
other so if the car ahead of me and I 94
other so if the car ahead of me and I 94
hits<00:12:03.040> traffic<00:12:03.370> it<00:12:04.120> will<00:12:04.270> immediately<00:12:04.540> alert
hits traffic it will immediately alert
hits traffic it will immediately alert
my<00:12:05.410> car<00:12:05.770> and<00:12:06.040> tell<00:12:06.700> my<00:12:06.850> car<00:12:07.150> to<00:12:07.270> reroute<00:12:07.690> itself
my car and tell my car to reroute itself
my car and tell my car to reroute itself
to<00:12:08.830> get<00:12:08.980> me<00:12:09.100> home<00:12:09.279> in<00:12:09.430> the<00:12:09.520> best<00:12:09.730> possible<00:12:10.240> way
to get me home in the best possible way
to get me home in the best possible way
and<00:12:10.870> these<00:12:11.440> systems<00:12:11.800> are<00:12:12.160> being<00:12:12.339> tested<00:12:12.610> right
and these systems are being tested right
and these systems are being tested right
now<00:12:13.480> and<00:12:14.050> frankly<00:12:14.440> they're<00:12:14.560> gonna<00:12:14.680> be<00:12:14.860> ready
now and frankly they're gonna be ready
now and frankly they're gonna be ready
for<00:12:15.310> primetime<00:12:15.720> pretty<00:12:16.720> soon<00:12:17.610> but<00:12:18.610> the
for primetime pretty soon but the
for primetime pretty soon but the
potential<00:12:19.270> of<00:12:19.360> a<00:12:19.450> connected<00:12:19.930> car<00:12:20.200> network<00:12:20.650> is
potential of a connected car network is
potential of a connected car network is
almost<00:12:21.250> limitless<00:12:22.080> so<00:12:23.080> just<00:12:23.320> imagine<00:12:24.270> one<00:12:25.270> day
almost limitless so just imagine one day
almost limitless so just imagine one day
very<00:12:25.750> soon<00:12:25.810> you're<00:12:26.260> gonna<00:12:26.320> be<00:12:26.440> able<00:12:26.650> to<00:12:26.709> plan<00:12:27.010> a
very soon you're gonna be able to plan a
very soon you're gonna be able to plan a
trip<00:12:27.370> downtown<00:12:27.910> and<00:12:28.510> your<00:12:28.660> car<00:12:28.930> will<00:12:29.230> be
trip downtown and your car will be
trip downtown and your car will be
connected<00:12:29.860> to<00:12:29.950> a<00:12:29.980> smart<00:12:30.370> parking<00:12:30.640> system<00:12:31.180> so
connected to a smart parking system so
connected to a smart parking system so
you<00:12:32.650> get<00:12:32.830> in<00:12:32.950> your<00:12:33.040> car<00:12:33.310> and<00:12:33.610> as<00:12:34.270> you<00:12:34.450> get<00:12:34.660> in
you get in your car and as you get in
you get in your car and as you get in
your<00:12:34.900> car<00:12:35.140> your<00:12:35.440> car<00:12:35.470> will<00:12:35.920> reserve<00:12:36.310> you<00:12:36.520> a
your car your car will reserve you a
your car your car will reserve you a
parking<00:12:36.910> spot<00:12:37.270> before<00:12:37.839> you<00:12:37.990> arrive<00:12:38.320> no<00:12:39.190> more
parking spot before you arrive no more
parking spot before you arrive no more
driving<00:12:39.730> around<00:12:40.060> looking<00:12:40.480> for<00:12:40.510> one<00:12:40.750> which
driving around looking for one which
driving around looking for one which
frankly<00:12:41.320> is<00:12:41.500> one<00:12:41.680> of<00:12:41.800> the<00:12:41.890> biggest<00:12:42.279> users<00:12:43.270> of
frankly is one of the biggest users of
frankly is one of the biggest users of
fuel<00:12:43.870> in<00:12:44.170> today's<00:12:44.470> cars<00:12:44.800> in<00:12:45.040> urban<00:12:45.730> areas<00:12:46.060> is
fuel in today's cars in urban areas is
fuel in today's cars in urban areas is
looking<00:12:46.570> for<00:12:46.720> parking<00:12:47.050> spots<00:12:47.290> or<00:12:48.130> think<00:12:48.430> about
looking for parking spots or think about
looking for parking spots or think about
being<00:12:48.820> in<00:12:48.940> New<00:12:49.060> York<00:12:49.120> City<00:12:49.540> and<00:12:49.810> tracking<00:12:50.200> down
being in New York City and tracking down
being in New York City and tracking down
an<00:12:50.560> intelligent<00:12:51.190> cab<00:12:51.430> on<00:12:51.760> your<00:12:52.240> smartphone<00:12:52.839> so
an intelligent cab on your smartphone so
an intelligent cab on your smartphone so
you<00:12:53.589> don't<00:12:53.860> have<00:12:54.040> to<00:12:54.220> wait<00:12:54.370> in<00:12:54.490> the<00:12:54.580> cold<00:12:54.820> to
you don't have to wait in the cold to
you don't have to wait in the cold to
hail<00:12:55.240> one<00:12:55.620> or<00:12:56.680> being<00:12:57.640> in<00:12:57.730> a<00:12:57.820> future<00:12:58.089> TED
hail one or being in a future TED
hail one or being in a future TED
Conference<00:12:58.870> and<00:12:59.050> having<00:12:59.650> your<00:12:59.890> car<00:13:00.220> talk<00:13:00.910> to
Conference and having your car talk to
Conference and having your car talk to
the<00:13:01.180> calendars<00:13:01.750> of<00:13:01.779> everybody<00:13:02.380> here<00:13:02.890> and
the calendars of everybody here and
the calendars of everybody here and
telling<00:13:03.760> you<00:13:03.850> all<00:13:03.880> the<00:13:04.330> best<00:13:04.570> route<00:13:04.810> to<00:13:04.959> take
telling you all the best route to take
telling you all the best route to take
home<00:13:05.380> and<00:13:05.589> when<00:13:05.709> you<00:13:05.740> should<00:13:06.040> leave
home and when you should leave
home and when you should leave
so<00:13:06.880> that<00:13:07.029> you<00:13:07.120> can<00:13:07.240> all<00:13:07.390> arrive<00:13:07.690> at<00:13:07.720> your<00:13:07.959> next
so that you can all arrive at your next
so that you can all arrive at your next
destination<00:13:08.410> on<00:13:09.100> time<00:13:09.160> this<00:13:10.120> is<00:13:10.330> the<00:13:10.450> kind<00:13:10.690> of
destination on time this is the kind of
destination on time this is the kind of
technology<00:13:11.380> that<00:13:11.410> will<00:13:11.950> merge<00:13:12.190> millions<00:13:12.820> of
technology that will merge millions of
technology that will merge millions of
individual<00:13:13.600> vehicles<00:13:14.040> into<00:13:15.040> a<00:13:15.310> single<00:13:16.089> system
individual vehicles into a single system
individual vehicles into a single system
so<00:13:17.020> I<00:13:17.050> think<00:13:17.260> it's<00:13:17.529> clear<00:13:17.920> we<00:13:18.070> have<00:13:18.250> the
so I think it's clear we have the
so I think it's clear we have the
beginnings<00:13:18.400> of<00:13:19.089> a<00:13:19.600> solution<00:13:19.930> to<00:13:20.290> this
beginnings of a solution to this
beginnings of a solution to this
enormous<00:13:20.980> problem<00:13:21.780> but<00:13:22.780> as<00:13:23.020> we<00:13:23.260> found<00:13:23.680> out
enormous problem but as we found out
enormous problem but as we found out
with<00:13:24.040> addressing<00:13:24.520> co2<00:13:25.089> issues
with addressing co2 issues
with addressing co2 issues
and<00:13:26.080> also<00:13:26.290> fossil<00:13:26.860> fuels<00:13:27.070> there<00:13:27.310> is<00:13:27.460> no<00:13:27.730> one
and also fossil fuels there is no one
and also fossil fuels there is no one
silver<00:13:28.690> bullet<00:13:29.070> the<00:13:30.070> solution<00:13:30.520> is<00:13:30.640> not<00:13:30.880> going
silver bullet the solution is not going
silver bullet the solution is not going
to<00:13:31.240> be<00:13:31.360> more<00:13:31.840> cars<00:13:32.170> more<00:13:32.650> roads<00:13:32.950> or<00:13:33.280> a<00:13:33.340> new<00:13:33.610> rail
to be more cars more roads or a new rail
to be more cars more roads or a new rail
system<00:13:34.330> it<00:13:35.110> can<00:13:35.260> only<00:13:35.470> be<00:13:35.800> found<00:13:36.040> I<00:13:36.310> believe<00:13:36.340> in
system it can only be found I believe in
system it can only be found I believe in
a<00:13:37.180> global<00:13:38.050> network<00:13:38.440> of<00:13:38.680> interconnected
a global network of interconnected
a global network of interconnected
solutions<00:13:40.030> now<00:13:41.020> I<00:13:41.110> know<00:13:41.230> we<00:13:41.530> can<00:13:41.710> develop<00:13:41.920> the
solutions now I know we can develop the
solutions now I know we can develop the
technology<00:13:42.760> that's<00:13:42.940> going<00:13:43.120> to<00:13:43.180> make<00:13:43.360> this
technology that's going to make this
technology that's going to make this
work<00:13:43.810> but<00:13:44.740> we've<00:13:44.860> got<00:13:45.010> to<00:13:45.100> be<00:13:45.220> willing<00:13:45.340> to<00:13:45.580> get
work but we've got to be willing to get
work but we've got to be willing to get
out<00:13:45.910> there<00:13:46.210> and<00:13:46.420> seek<00:13:46.990> out<00:13:47.170> the<00:13:47.350> solutions
out there and seek out the solutions
out there and seek out the solutions
whether<00:13:48.940> that<00:13:49.120> means<00:13:49.300> vehicle<00:13:49.870> sharing<00:13:50.320> or
whether that means vehicle sharing or
whether that means vehicle sharing or
public<00:13:51.370> transportation<00:13:51.760> or<00:13:52.420> some<00:13:52.780> other<00:13:52.930> way
public transportation or some other way
public transportation or some other way
we<00:13:53.140> haven't<00:13:53.590> even<00:13:53.650> thought<00:13:53.950> of<00:13:54.010> yet
we haven't even thought of yet
we haven't even thought of yet
our<00:13:55.120> overall<00:13:55.600> transportation<00:13:56.080> mix<00:13:56.710> and
our overall transportation mix and
our overall transportation mix and
infrastructure<00:13:57.790> must<00:13:58.390> support<00:13:58.840> all<00:13:59.290> the
infrastructure must support all the
infrastructure must support all the
future<00:14:00.070> options<00:14:00.550> we<00:14:01.180> need<00:14:01.360> our<00:14:01.510> best<00:14:01.750> and<00:14:02.050> our
future options we need our best and our
future options we need our best and our
brightest<00:14:02.560> to<00:14:02.830> start<00:14:03.070> entertaining<00:14:03.370> this
brightest to start entertaining this
brightest to start entertaining this
issue<00:14:04.140> companies<00:14:05.140> entrepreneurs<00:14:05.970> venture
issue companies entrepreneurs venture
issue companies entrepreneurs venture
capitalists<00:14:07.690> they<00:14:08.200> all<00:14:08.410> need<00:14:08.680> to<00:14:08.800> understand
capitalists they all need to understand
capitalists they all need to understand
this<00:14:09.940> is<00:14:10.120> a<00:14:10.150> huge<00:14:10.480> business<00:14:10.720> opportunity<00:14:11.020> as
this is a huge business opportunity as
this is a huge business opportunity as
well<00:14:12.190> as<00:14:12.400> an<00:14:12.520> enormous<00:14:12.820> social<00:14:13.360> problem<00:14:13.810> and
well as an enormous social problem and
well as an enormous social problem and
just<00:14:14.590> as<00:14:14.770> these<00:14:15.010> groups<00:14:15.510> embrace<00:14:16.510> the<00:14:16.780> green
just as these groups embrace the green
just as these groups embrace the green
energy<00:14:17.320> challenge<00:14:18.040> and<00:14:18.370> it<00:14:18.850> was<00:14:18.970> really<00:14:19.300> been
energy challenge and it was really been
energy challenge and it was really been
amazing<00:14:19.870> to<00:14:19.930> me<00:14:20.050> to<00:14:20.170> watch<00:14:20.380> how<00:14:21.100> much<00:14:21.160> brain
amazing to me to watch how much brain
amazing to me to watch how much brain
power<00:14:21.970> how<00:14:22.540> much<00:14:22.600> money<00:14:23.020> and<00:14:23.740> how<00:14:23.890> much
power how much money and how much
power how much money and how much
serious<00:14:24.520> thought<00:14:24.790> isn't<00:14:25.630> over<00:14:26.080> the<00:14:26.170> last
serious thought isn't over the last
serious thought isn't over the last
really<00:14:26.560> three<00:14:27.250> years<00:14:27.520> is<00:14:27.700> poured<00:14:28.030> into<00:14:28.240> the
really three years is poured into the
really three years is poured into the
green<00:14:28.570> energy<00:14:28.750> field<00:14:29.200> we<00:14:30.040> need<00:14:30.220> that<00:14:30.550> same
green energy field we need that same
green energy field we need that same
kind<00:14:31.180> of<00:14:31.270> passion<00:14:31.540> and<00:14:31.900> energy<00:14:31.990> to<00:14:32.560> attack
kind of passion and energy to attack
kind of passion and energy to attack
global<00:14:33.820> gridlock<00:14:34.060> we<00:14:34.900> need<00:14:35.110> people<00:14:35.710> like<00:14:35.860> all
global gridlock we need people like all
global gridlock we need people like all
of<00:14:36.430> you<00:14:36.550> in<00:14:36.700> this<00:14:36.790> room<00:14:36.940> leading<00:14:37.540> thinkers<00:14:38.020> I
of you in this room leading thinkers I
of you in this room leading thinkers I
mean<00:14:38.590> frankly<00:14:38.920> I<00:14:39.040> really<00:14:39.610> need<00:14:39.820> all<00:14:40.060> of<00:14:40.420> you<00:14:40.570> to
mean frankly I really need all of you to
mean frankly I really need all of you to
think<00:14:41.320> about<00:14:41.620> how<00:14:41.770> you<00:14:41.830> can<00:14:42.130> help<00:14:42.340> solve<00:14:42.730> this
think about how you can help solve this
think about how you can help solve this
this<00:14:43.240> huge<00:14:43.480> issue<00:14:43.980> and<00:14:44.980> we<00:14:45.190> need<00:14:45.220> people<00:14:45.580> from
this huge issue and we need people from
this huge issue and we need people from
all<00:14:45.880> walks<00:14:46.120> of<00:14:46.330> life<00:14:46.390> not<00:14:46.870> just<00:14:46.900> inventors<00:14:47.470> we
all walks of life not just inventors we
all walks of life not just inventors we
need<00:14:47.800> policy<00:14:48.280> makers<00:14:48.670> and<00:14:49.480> government
need policy makers and government
need policy makers and government
officials<00:14:50.230> to<00:14:50.650> also<00:14:51.130> think<00:14:51.370> about<00:14:51.730> how
officials to also think about how
officials to also think about how
they're<00:14:52.540> going<00:14:52.570> to<00:14:52.690> respond<00:14:53.110> to<00:14:53.170> this
they're going to respond to this
they're going to respond to this
challenge<00:14:53.380> this<00:14:54.340> is<00:14:54.490> going<00:14:54.670> to<00:14:54.730> be<00:14:54.820> solved<00:14:55.180> by
challenge this is going to be solved by
challenge this is going to be solved by
any<00:14:55.390> one<00:14:55.780> person<00:14:55.840> or<00:14:56.410> one<00:14:56.440> group<00:14:56.650> it's<00:14:57.550> going
any one person or one group it's going
any one person or one group it's going
to<00:14:57.790> really<00:14:57.970> require<00:14:58.480> a<00:14:58.810> national<00:14:59.290> energy
to really require a national energy
to really require a national energy
policy<00:15:00.070> and<00:15:00.640> frankly<00:15:01.600> for<00:15:01.840> each<00:15:01.990> country
policy and frankly for each country
policy and frankly for each country
because<00:15:03.190> the<00:15:03.310> solutions<00:15:03.790> in<00:15:04.120> each<00:15:04.300> country
because the solutions in each country
because the solutions in each country
are<00:15:04.810> going<00:15:04.990> to<00:15:05.080> be<00:15:05.170> different<00:15:05.590> based<00:15:06.070> upon
are going to be different based upon
are going to be different based upon
income<00:15:06.880> levels<00:15:07.270> traffic<00:15:07.750> jams<00:15:08.020> and<00:15:08.320> also<00:15:09.100> how
income levels traffic jams and also how
income levels traffic jams and also how
integrated<00:15:10.060> the<00:15:10.360> the<00:15:10.570> system's<00:15:10.960> already<00:15:11.140> are
integrated the the system's already are
integrated the the system's already are
but<00:15:12.700> we<00:15:13.270> need<00:15:13.420> to<00:15:13.540> get<00:15:13.690> going<00:15:13.870> and<00:15:14.230> we<00:15:14.320> need<00:15:14.470> to
but we need to get going and we need to
but we need to get going and we need to
get<00:15:14.680> going<00:15:14.860> today<00:15:15.130> and<00:15:15.610> we<00:15:16.120> must<00:15:16.510> have<00:15:16.780> an
get going today and we must have an
get going today and we must have an
infrastructure<00:15:17.470> that's<00:15:17.980> designed<00:15:18.430> to
infrastructure that's designed to
infrastructure that's designed to
support<00:15:19.120> this<00:15:19.780> flexible<00:15:19.840> future<00:15:20.680> you<00:15:21.670> know
support this flexible future you know
support this flexible future you know
we've<00:15:22.300> come<00:15:22.510> a<00:15:22.540> long<00:15:22.630> way<00:15:23.280> since<00:15:24.280> the<00:15:24.490> Model<00:15:24.850> T
we've come a long way since the Model T
we've come a long way since the Model T
most<00:15:25.720> people<00:15:26.230> never<00:15:26.680> traveled<00:15:27.160> more<00:15:27.340> than<00:15:27.400> 25
most people never traveled more than 25
most people never traveled more than 25
miles<00:15:28.420> from<00:15:28.570> home<00:15:28.900> in<00:15:29.170> their<00:15:29.320> entire<00:15:29.650> lifetime
miles from home in their entire lifetime
miles from home in their entire lifetime
and<00:15:30.610> since<00:15:31.540> then<00:15:31.870> the<00:15:32.500> automobile<00:15:33.130> has
and since then the automobile has
and since then the automobile has
allowed<00:15:33.880> us<00:15:34.090> the<00:15:34.270> freedom<00:15:34.690> to<00:15:34.720> choose<00:15:35.110> where
allowed us the freedom to choose where
allowed us the freedom to choose where
we<00:15:35.620> live<00:15:36.010> where<00:15:36.670> we<00:15:36.700> work<00:15:36.850> where<00:15:37.420> we<00:15:37.450> play<00:15:37.840> and
we live where we work where we play and
we live where we work where we play and
frankly<00:15:38.940> when<00:15:39.090> we<00:15:39.210> just<00:15:39.420> go<00:15:39.570> out<00:15:39.750> and<00:15:39.990> want<00:15:40.170> to
frankly when we just go out and want to
frankly when we just go out and want to
move<00:15:40.560> around<00:15:40.820> we<00:15:41.820> don't<00:15:42.030> want<00:15:42.180> to<00:15:42.270> regress<00:15:42.630> and
move around we don't want to regress and
move around we don't want to regress and
lose<00:15:43.140> that<00:15:43.320> freedom<00:15:43.800> we're<00:15:44.580> on<00:15:44.700> our<00:15:44.730> way<00:15:44.880> to
lose that freedom we're on our way to
lose that freedom we're on our way to
solving<00:15:45.840> and<00:15:46.050> as<00:15:46.200> I<00:15:46.320> said<00:15:46.380> earlier<00:15:46.770> I<00:15:46.890> know
solving and as I said earlier I know
solving and as I said earlier I know
we've<00:15:47.130> got<00:15:47.250> a<00:15:47.280> long<00:15:47.520> way<00:15:47.670> to<00:15:47.700> go<00:15:47.970> the<00:15:48.930> one<00:15:49.530> big
we've got a long way to go the one big
we've got a long way to go the one big
issue<00:15:50.070> that<00:15:50.160> we're<00:15:50.400> all<00:15:50.490> focused<00:15:50.910> on<00:15:51.030> that
issue that we're all focused on that
issue that we're all focused on that
threatens<00:15:51.600> it<00:15:51.780> and<00:15:51.960> that's<00:15:52.170> the
threatens it and that's the
threatens it and that's the
environmental<00:15:53.010> issue<00:15:53.190> but<00:15:54.000> I<00:15:54.030> believe<00:15:54.660> we<00:15:54.840> all
environmental issue but I believe we all
environmental issue but I believe we all
must<00:15:55.260> turn<00:15:55.530> all<00:15:55.860> of<00:15:56.130> our<00:15:56.250> effort<00:15:56.640> and<00:15:56.790> all<00:15:57.000> of
must turn all of our effort and all of
must turn all of our effort and all of
our<00:15:57.330> ingenuity<00:15:57.900> and<00:15:58.620> determination<00:15:59.060> to<00:16:00.060> help
our ingenuity and determination to help
our ingenuity and determination to help
now<00:16:00.450> solve<00:16:00.870> this<00:16:01.260> notion<00:16:01.740> of<00:16:01.950> global<00:16:02.250> gridlock
now solve this notion of global gridlock
now solve this notion of global gridlock
because<00:16:03.870> in<00:16:03.990> doing<00:16:04.140> so<00:16:04.590> we're<00:16:05.070> gonna<00:16:05.160> preserve
because in doing so we're gonna preserve
because in doing so we're gonna preserve
what<00:16:06.450> we've<00:16:06.600> really<00:16:06.990> come<00:16:07.200> to<00:16:07.290> take<00:16:07.470> for
what we've really come to take for
what we've really come to take for
granted<00:16:07.860> which<00:16:08.160> is<00:16:08.310> the<00:16:08.430> freedom<00:16:08.730> to<00:16:08.910> move<00:16:09.120> and
granted which is the freedom to move and
granted which is the freedom to move and
move<00:16:09.840> very<00:16:10.320> effortlessly<00:16:10.980> around<00:16:11.850> the<00:16:12.000> world
move very effortlessly around the world
move very effortlessly around the world
and<00:16:12.540> and<00:16:13.320> it<00:16:13.440> frankly<00:16:13.950> will<00:16:14.100> enhance<00:16:14.490> our
and and it frankly will enhance our
and and it frankly will enhance our
quality<00:16:15.150> of<00:16:15.180> life<00:16:15.270> if<00:16:15.780> we<00:16:15.960> fix<00:16:16.230> this<00:16:16.440> because
quality of life if we fix this because
quality of life if we fix this because
if<00:16:17.610> you<00:16:17.730> can<00:16:17.880> envision<00:16:18.180> as<00:16:18.600> I<00:16:18.780> do<00:16:18.840> a<00:16:19.320> future<00:16:20.070> of
if you can envision as I do a future of
if you can envision as I do a future of
zero<00:16:20.790> emissions<00:16:21.330> and<00:16:21.660> freedom<00:16:22.530> to<00:16:22.560> move
zero emissions and freedom to move
zero emissions and freedom to move
around<00:16:23.100> the<00:16:23.640> country<00:16:24.060> and<00:16:24.420> around<00:16:24.480> the<00:16:24.840> world
around the country and around the world
around the country and around the world
like<00:16:25.380> we<00:16:25.530> take<00:16:25.710> for<00:16:25.860> granted<00:16:25.890> today<00:16:26.300> that's
like we take for granted today that's
like we take for granted today that's
worth<00:16:27.630> the<00:16:27.810> hard<00:16:28.080> work<00:16:28.260> today<00:16:28.530> to<00:16:29.370> preserve
worth the hard work today to preserve
worth the hard work today to preserve
that<00:16:30.000> for<00:16:30.240> tomorrow<00:16:30.690> I<00:16:30.990> believe<00:16:31.830> we're<00:16:32.100> at<00:16:32.220> our
that for tomorrow I believe we're at our
that for tomorrow I believe we're at our
best<00:16:32.400> when<00:16:33.090> were<00:16:33.240> confronted<00:16:33.720> with<00:16:33.840> big
best when were confronted with big
best when were confronted with big
issues<00:16:34.490> this<00:16:35.490> is<00:16:35.670> a<00:16:35.700> big<00:16:35.940> one<00:16:36.180> and<00:16:36.420> it<00:16:36.630> won't
issues this is a big one and it won't
issues this is a big one and it won't
wait<00:16:37.140> so<00:16:37.890> let's<00:16:38.100> get<00:16:38.250> started<00:16:38.700> now<00:16:38.760> thank<00:16:39.720> you
Bill Ford, car, automobile, Ford, cars, Smart, roads, public, transport, green, going, green, Environment, cars, environment, driving, global, gridlock, Global gridlock, Henry, Ford, Fore, Motor, Company, energy, energy, consumption, TED, TED, Talk, TED-Ed, TEDEducation, Ed
