What your designs say about you - Sebastian Deterding
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we<00:00:12.480> are<00:00:12.599> today<00:00:12.920> talking<00:00:13.280> about<00:00:13.639> moral
we are today talking about moral
we are today talking about moral
persuasion<00:00:15.040> what<00:00:15.200> is<00:00:15.440> moral<00:00:15.839> and<00:00:16.119> immoral<00:00:16.880> in
persuasion what is moral and immoral in
persuasion what is moral and immoral in
trying<00:00:17.359> to<00:00:17.560> change<00:00:18.000> people's<00:00:18.439> behaviors<00:00:18.960> by
trying to change people's behaviors by
trying to change people's behaviors by
using<00:00:19.520> technology<00:00:20.080> and<00:00:20.240> using<00:00:20.600> design<00:00:21.439> and<00:00:21.560> I
using technology and using design and I
using technology and using design and I
don't<00:00:21.800> know<00:00:22.000> what<00:00:22.160> you<00:00:22.480> expect<00:00:23.279> but<00:00:23.439> when<00:00:23.599> I
don't know what you expect but when I
don't know what you expect but when I
was<00:00:24.039> thinking<00:00:24.400> about<00:00:24.720> that<00:00:24.880> issue<00:00:25.240> I<00:00:25.400> early<00:00:25.680> on
was thinking about that issue I early on
was thinking about that issue I early on
realized<00:00:26.519> what<00:00:26.720> I'm<00:00:26.920> not<00:00:27.199> able<00:00:27.480> to<00:00:27.720> give<00:00:27.920> you
realized what I'm not able to give you
realized what I'm not able to give you
or<00:00:28.960> answers<00:00:30.000> I'm<00:00:30.080> not<00:00:30.199> able<00:00:30.400> to<00:00:30.519> tell<00:00:30.720> you<00:00:30.880> what
or answers I'm not able to tell you what
or answers I'm not able to tell you what
is<00:00:31.119> moral<00:00:31.719> immoral<00:00:32.719> because<00:00:32.920> we're<00:00:33.120> living<00:00:33.360> in
is moral immoral because we're living in
is moral immoral because we're living in
a<00:00:33.640> pluralist<00:00:34.399> society<00:00:35.399> my<00:00:35.719> values<00:00:36.160> can<00:00:36.320> be
a pluralist society my values can be
a pluralist society my values can be
radically<00:00:37.160> different<00:00:37.800> from<00:00:38.160> your<00:00:38.600> values
radically different from your values
radically different from your values
which<00:00:39.719> means<00:00:40.079> that<00:00:40.360> what<00:00:40.520> I<00:00:40.680> consider<00:00:41.079> moral
which means that what I consider moral
which means that what I consider moral
or<00:00:41.680> immoral<00:00:42.160> based<00:00:42.399> on<00:00:42.559> that<00:00:42.840> might<00:00:43.000> not
or immoral based on that might not
or immoral based on that might not
necessarily<00:00:43.760> be<00:00:44.000> what<00:00:44.120> you<00:00:44.280> consider<00:00:44.719> moral
necessarily be what you consider moral
necessarily be what you consider moral
or<00:00:45.680> immoral<00:00:46.680> but<00:00:46.840> I<00:00:47.000> also<00:00:47.239> realized<00:00:47.680> that
or immoral but I also realized that
or immoral but I also realized that
there<00:00:47.920> is<00:00:48.079> one<00:00:48.199> thing<00:00:48.399> that<00:00:48.520> I<00:00:48.719> could<00:00:49.039> give<00:00:49.239> you
there is one thing that I could give you
there is one thing that I could give you
and<00:00:50.120> that<00:00:50.239> is<00:00:50.360> what<00:00:50.600> this<00:00:50.840> guy<00:00:51.120> behind<00:00:51.480> me<00:00:51.719> gave
and that is what this guy behind me gave
and that is what this guy behind me gave
the<00:00:52.120> world<00:00:52.600> Socrates<00:00:53.359> it<00:00:53.480> is<00:00:54.120> questions<00:00:55.120> what
the world Socrates it is questions what
the world Socrates it is questions what
I<00:00:55.359> can<00:00:55.600> do<00:00:56.000> and<00:00:56.160> what<00:00:56.239> I<00:00:56.359> would<00:00:56.520> like<00:00:56.680> to<00:00:56.840> do
I can do and what I would like to do
I can do and what I would like to do
with<00:00:57.199> you<00:00:57.800> is<00:00:58.000> give<00:00:58.160> you<00:00:58.519> like<00:00:58.760> that<00:00:58.960> initial
with you is give you like that initial
with you is give you like that initial
question<00:00:59.680> a<00:00:59.960> set<00:01:00.160> of<00:01:00.399> questions<00:01:01.239> to<00:01:01.480> figure
question a set of questions to figure
question a set of questions to figure
out<00:01:02.039> for<00:01:02.320> yourself<00:01:03.239> layer<00:01:03.680> by<00:01:04.000> layer<00:01:05.000> like
out for yourself layer by layer like
out for yourself layer by layer like
peeling<00:01:05.920> an<00:01:06.080> onion<00:01:06.840> getting<00:01:07.119> at<00:01:07.280> the<00:01:07.439> core<00:01:07.720> of
peeling an onion getting at the core of
peeling an onion getting at the core of
what<00:01:08.119> you<00:01:08.360> believe<00:01:09.080> is<00:01:09.320> moral<00:01:09.960> or<00:01:10.200> immoral
what you believe is moral or immoral
what you believe is moral or immoral
persuasion<00:01:12.240> and<00:01:12.400> I'd<00:01:12.520> like<00:01:12.680> to<00:01:12.799> do<00:01:13.000> that<00:01:13.119> with
persuasion and I'd like to do that with
persuasion and I'd like to do that with
a<00:01:13.479> couple<00:01:13.759> of<00:01:14.400> examples<00:01:15.000> of<00:01:15.280> Technologies
a couple of examples of Technologies
a couple of examples of Technologies
where<00:01:16.520> people<00:01:16.759> have<00:01:16.920> used<00:01:17.320> game<00:01:17.640> elements<00:01:18.439> to
where people have used game elements to
where people have used game elements to
get<00:01:19.040> people<00:01:20.040> um<00:01:20.280> to<00:01:20.479> do<00:01:20.960> things<00:01:21.960> so<00:01:22.119> it's<00:01:22.280> the
get people um to do things so it's the
get people um to do things so it's the
first<00:01:22.840> very<00:01:23.040> simple<00:01:23.400> a<00:01:23.600> very<00:01:24.000> obvious
first very simple a very obvious
first very simple a very obvious
question<00:01:25.119> I<00:01:25.200> would<00:01:25.400> like<00:01:25.520> to<00:01:25.720> give<00:01:25.880> you<00:01:26.280> what
question I would like to give you what
question I would like to give you what
are<00:01:26.560> your<00:01:26.799> intentions<00:01:27.600> if<00:01:27.720> you<00:01:28.040> designing
are your intentions if you designing
are your intentions if you designing
something<00:01:29.320> and<00:01:29.479> obvious<00:01:30.040> L<00:01:30.159> intentions<00:01:30.520> are
something and obvious L intentions are
something and obvious L intentions are
not<00:01:31.400> the<00:01:31.600> only<00:01:32.079> thing<00:01:32.759> so<00:01:32.960> here<00:01:33.079> is<00:01:33.280> another
not the only thing so here is another
not the only thing so here is another
example<00:01:33.920> for<00:01:34.159> one<00:01:34.280> of<00:01:34.479> these<00:01:35.000> applications
example for one of these applications
example for one of these applications
there<00:01:36.000> are<00:01:36.159> a<00:01:36.280> couple<00:01:36.520> of<00:01:36.680> these<00:01:36.840> kinds<00:01:37.000> of<00:01:37.159> Eco
there are a couple of these kinds of Eco
there are a couple of these kinds of Eco
dashboards<00:01:38.280> right<00:01:38.439> now<00:01:38.720> so<00:01:39.119> dashboards<00:01:39.720> built
dashboards right now so dashboards built
dashboards right now so dashboards built
into<00:01:40.240> cars<00:01:40.600> which<00:01:40.759> try<00:01:40.960> to<00:01:41.119> motivate<00:01:41.520> you<00:01:41.640> to
into cars which try to motivate you to
into cars which try to motivate you to
drive<00:01:42.079> more<00:01:42.280> fuel<00:01:42.680> efficiently<00:01:43.439> this<00:01:43.600> here<00:01:43.759> is
drive more fuel efficiently this here is
drive more fuel efficiently this here is
Nissan's<00:01:44.439> my<00:01:45.320> where<00:01:45.880> your<00:01:46.040> driving<00:01:46.399> behavior
Nissan's my where your driving behavior
Nissan's my where your driving behavior
is<00:01:47.000> compared<00:01:47.320> with<00:01:47.439> the<00:01:47.560> driving<00:01:47.840> behavior<00:01:48.159> of
is compared with the driving behavior of
is compared with the driving behavior of
other<00:01:48.479> people<00:01:48.719> so<00:01:48.840> you<00:01:48.960> can<00:01:49.159> compete<00:01:49.479> for<00:01:49.680> who
other people so you can compete for who
other people so you can compete for who
drives<00:01:50.439> around<00:01:50.799> the<00:01:50.920> most<00:01:51.159> fuel<00:01:51.520> efficiently
drives around the most fuel efficiently
drives around the most fuel efficiently
and<00:01:52.399> these<00:01:52.600> things<00:01:52.799> are<00:01:53.040> very<00:01:53.399> effective<00:01:53.799> it
and these things are very effective it
and these things are very effective it
turns<00:01:54.240> out<00:01:54.920> so<00:01:55.360> effective<00:01:56.039> that<00:01:56.200> they
turns out so effective that they
turns out so effective that they
motivate<00:01:56.960> people<00:01:57.280> to<00:01:57.439> engage<00:01:57.759> in<00:01:57.920> unsafe
motivate people to engage in unsafe
motivate people to engage in unsafe
driving<00:01:58.759> behaviors<00:01:59.320> like<00:01:59.439> not<00:01:59.840> stopping<00:02:00.119> on<00:02:00.240> a
driving behaviors like not stopping on a
driving behaviors like not stopping on a
red<00:02:00.600> headlight<00:02:01.079> because<00:02:01.320> that<00:02:01.439> way<00:02:01.560> you<00:02:01.680> had
red headlight because that way you had
red headlight because that way you had
to<00:02:01.960> stop<00:02:02.159> and<00:02:02.320> restart<00:02:02.719> the<00:02:02.840> engine<00:02:03.079> and<00:02:03.240> that
to stop and restart the engine and that
to stop and restart the engine and that
would<00:02:03.960> use<00:02:04.960> quite<00:02:05.159> some<00:02:05.360> few<00:02:05.759> right<00:02:06.000> wouldn't
would use quite some few right wouldn't
would use quite some few right wouldn't
it<00:02:07.159> so<00:02:07.920> despite<00:02:08.319> this<00:02:08.520> being<00:02:08.720> a<00:02:08.920> very<00:02:09.160> you<00:02:09.280> know
it so despite this being a very you know
it so despite this being a very you know
well-intended<00:02:10.560> application<00:02:11.560> obviously
well-intended application obviously
well-intended application obviously
there<00:02:12.120> is<00:02:12.239> a<00:02:12.480> side<00:02:12.760> effect<00:02:13.080> to<00:02:13.319> that<00:02:13.840> and
there is a side effect to that and
there is a side effect to that and
here's<00:02:14.239> another<00:02:14.640> example<00:02:14.959> for<00:02:15.120> one<00:02:15.239> of<00:02:15.360> these
here's another example for one of these
here's another example for one of these
side<00:02:15.879> effect<00:02:16.720> commendable<00:02:17.720> a<00:02:18.000> site<00:02:18.360> that
side effect commendable a site that
side effect commendable a site that
allows<00:02:19.040> parents<00:02:19.400> to<00:02:19.640> give<00:02:19.879> their<00:02:20.160> kids<00:02:20.480> little
allows parents to give their kids little
allows parents to give their kids little
badges<00:02:21.200> for<00:02:21.400> doing<00:02:21.640> the<00:02:21.800> things<00:02:22.040> that<00:02:22.239> parents
badges for doing the things that parents
badges for doing the things that parents
want<00:02:22.720> their<00:02:22.879> kids<00:02:23.080> to<00:02:23.200> do<00:02:23.440> like<00:02:23.800> tying<00:02:24.080> their
want their kids to do like tying their
want their kids to do like tying their
shoes<00:02:24.720> right<00:02:25.200> and<00:02:25.400> first<00:02:25.599> of<00:02:25.760> that<00:02:25.959> sounds<00:02:26.239> of
shoes right and first of that sounds of
shoes right and first of that sounds of
right<00:02:26.959> very<00:02:27.239> nice<00:02:27.599> very<00:02:27.879> benign<00:02:28.480> well
right very nice very benign well
right very nice very benign well
intended<00:02:29.840> but<00:02:29.920> it<00:02:30.000> turns<00:02:30.239> out<00:02:30.440> if<00:02:30.519> you<00:02:30.640> look
intended but it turns out if you look
intended but it turns out if you look
into<00:02:31.360> research<00:02:31.879> on<00:02:32.120> people's<00:02:32.599> mindset<00:02:33.560> that
into research on people's mindset that
into research on people's mindset that
caring<00:02:34.239> about<00:02:34.560> outcomes<00:02:35.200> caring<00:02:35.560> about
caring about outcomes caring about
caring about outcomes caring about
public<00:02:36.280> recognitions<00:02:37.040> caring<00:02:37.400> about<00:02:38.080> these
public recognitions caring about these
public recognitions caring about these
kinds<00:02:38.519> of<00:02:38.760> public<00:02:39.120> tokens<00:02:39.480> of<00:02:39.720> recognitions
kinds of public tokens of recognitions
kinds of public tokens of recognitions
is<00:02:40.920> not<00:02:41.239> necessarily<00:02:42.000> very<00:02:42.280> helpful<00:02:42.720> for<00:02:42.920> your
is not necessarily very helpful for your
is not necessarily very helpful for your
long-term<00:02:43.599> psychological<00:02:44.280> well-being<00:02:45.080> it's
long-term psychological well-being it's
long-term psychological well-being it's
better<00:02:45.480> if<00:02:45.599> you<00:02:45.800> care<00:02:46.080> about<00:02:46.640> learning
better if you care about learning
better if you care about learning
something<00:02:47.560> it's<00:02:47.720> better<00:02:48.040> when<00:02:48.159> you<00:02:48.319> care
something it's better when you care
something it's better when you care
about<00:02:48.920> yourself<00:02:49.400> than<00:02:49.920> what<00:02:50.280> how<00:02:50.440> you<00:02:50.680> appear
about yourself than what how you appear
about yourself than what how you appear
in<00:02:51.280> front<00:02:51.480> of<00:02:51.640> other<00:02:51.879> people<00:02:52.840> so<00:02:53.360> that<00:02:53.560> kind<00:02:53.800> of
in front of other people so that kind of
in front of other people so that kind of
motivational<00:02:54.760> tool<00:02:55.120> that<00:02:55.239> is<00:02:55.360> used<00:02:55.920> actually
motivational tool that is used actually
motivational tool that is used actually
in<00:02:56.480> and<00:02:56.680> of<00:02:56.920> itself<00:02:57.920> has<00:02:58.040> a<00:02:58.239> long-term<00:02:58.800> side
in and of itself has a long-term side
in and of itself has a long-term side
effect<00:02:59.760> in<00:02:59.879> that<00:03:00.080> every<00:03:00.319> time<00:03:00.519> we<00:03:00.680> use<00:03:00.920> a
effect in that every time we use a
effect in that every time we use a
technology<00:03:01.720> that<00:03:01.920> uses<00:03:02.280> something<00:03:02.560> like
technology that uses something like
technology that uses something like
public<00:03:03.159> recognition<00:03:03.920> or<00:03:04.200> status<00:03:04.760> we're
public recognition or status we're
public recognition or status we're
actually<00:03:05.560> positively<00:03:06.159> endorsing<00:03:06.840> this<00:03:07.040> as<00:03:07.159> a
actually positively endorsing this as a
actually positively endorsing this as a
good<00:03:07.799> and<00:03:07.959> a<00:03:08.159> normal<00:03:08.840> thing<00:03:09.319> to<00:03:09.599> care<00:03:09.879> about
good and a normal thing to care about
good and a normal thing to care about
that<00:03:11.000> way<00:03:11.840> possibly<00:03:12.280> having<00:03:12.480> a<00:03:12.640> detrimental
that way possibly having a detrimental
that way possibly having a detrimental
effect<00:03:13.480> on<00:03:13.599> the<00:03:13.680> long-term<00:03:14.159> psychological
effect on the long-term psychological
effect on the long-term psychological
well-being<00:03:15.200> of<00:03:15.360> ourselves<00:03:16.080> as<00:03:16.200> a<00:03:16.360> culture<00:03:17.360> so
well-being of ourselves as a culture so
well-being of ourselves as a culture so
that's<00:03:17.720> a<00:03:17.920> second<00:03:18.560> very<00:03:18.920> obvious<00:03:19.440> question
that's a second very obvious question
that's a second very obvious question
what<00:03:20.120> are<00:03:20.319> the<00:03:20.560> effects<00:03:21.280> of<00:03:21.440> what<00:03:21.599> you're
what are the effects of what you're
what are the effects of what you're
doing<00:03:22.440> the<00:03:22.640> effects<00:03:23.000> that<00:03:23.120> you're<00:03:23.360> having
doing the effects that you're having
doing the effects that you're having
with<00:03:24.200> the<00:03:24.400> device<00:03:24.879> like<00:03:25.400> less<00:03:25.680> fuel<00:03:26.640> as<00:03:26.760> well
with the device like less fuel as well
with the device like less fuel as well
as<00:03:27.040> the<00:03:27.200> effects<00:03:27.480> of<00:03:27.599> the<00:03:27.760> actual<00:03:28.040> tools
as the effects of the actual tools
as the effects of the actual tools
you're<00:03:28.599> using<00:03:29.159> to<00:03:29.319> get<00:03:29.480> people<00:03:29.920> to<00:03:30.080> do<00:03:30.319> things
you're using to get people to do things
you're using to get people to do things
public<00:03:31.560> recognition<00:03:32.560> now<00:03:32.720> is<00:03:32.879> that<00:03:33.080> all
public recognition now is that all
public recognition now is that all
intention<00:03:34.680> effect<00:03:35.480> well<00:03:35.599> there<00:03:35.720> are<00:03:35.920> some
intention effect well there are some
intention effect well there are some
technologies<00:03:36.799> which<00:03:37.080> obviously<00:03:37.599> combine
technologies which obviously combine
technologies which obviously combine
both<00:03:38.680> both<00:03:39.120> good<00:03:39.560> long-term<00:03:40.080> and<00:03:40.200> short-term
both both good long-term and short-term
both both good long-term and short-term
effects<00:03:41.480> and<00:03:41.599> a<00:03:41.879> positive<00:03:42.239> intention<00:03:42.640> like
effects and a positive intention like
effects and a positive intention like
Fred<00:03:43.080> stutzman's<00:03:43.599> Freedom<00:03:44.280> where<00:03:44.400> the<00:03:44.519> whole
Fred stutzman's Freedom where the whole
Fred stutzman's Freedom where the whole
point<00:03:44.879> of<00:03:45.040> that<00:03:45.200> application<00:03:45.599> is<00:03:45.840> well<00:03:46.000> you
point of that application is well you
point of that application is well you
know<00:03:46.280> we're<00:03:46.599> usually<00:03:46.959> so<00:03:47.319> bombarded<00:03:48.040> with
know we're usually so bombarded with
know we're usually so bombarded with
with<00:03:48.439> toss<00:03:48.799> and<00:03:48.920> requests<00:03:49.319> by<00:03:49.480> other<00:03:49.680> people
with toss and requests by other people
with toss and requests by other people
with<00:03:50.519> this<00:03:50.720> device<00:03:51.239> you<00:03:51.360> can<00:03:51.519> shut<00:03:51.760> off<00:03:51.959> the
with this device you can shut off the
with this device you can shut off the
internet<00:03:52.439> connectivity<00:03:53.319> of<00:03:53.519> your<00:03:53.959> PC<00:03:54.360> of
internet connectivity of your PC of
internet connectivity of your PC of
choice<00:03:54.840> for<00:03:55.000> a<00:03:55.120> preset<00:03:55.560> amount<00:03:55.760> of<00:03:55.920> time<00:03:56.280> to
choice for a preset amount of time to
choice for a preset amount of time to
actually<00:03:57.000> get<00:03:57.159> some<00:03:57.400> work<00:03:57.680> done<00:03:58.439> and<00:03:58.560> I<00:03:58.640> think
actually get some work done and I think
actually get some work done and I think
most<00:03:59.000> of<00:03:59.120> us<00:03:59.239> will<00:03:59.400> agree<00:03:59.599> with<00:03:59.799> well<00:04:00.040> that's
most of us will agree with well that's
most of us will agree with well that's
something<00:04:00.519> well<00:04:00.720> intended<00:04:01.200> and<00:04:01.360> also<00:04:01.959> has
something well intended and also has
something well intended and also has
good<00:04:02.439> consequences<00:04:03.439> right<00:04:03.840> in<00:04:03.959> the<00:04:04.079> words<00:04:04.319> of
good consequences right in the words of
good consequences right in the words of
Michelle<00:04:04.840> Fuko<00:04:05.519> it<00:04:05.640> is<00:04:05.720> a<00:04:06.000> technology<00:04:06.640> of<00:04:06.799> the
Michelle Fuko it is a technology of the
Michelle Fuko it is a technology of the
self<00:04:07.319> it<00:04:07.400> is<00:04:07.480> a<00:04:07.720> technology<00:04:08.360> that<00:04:08.599> empowers
self it is a technology that empowers
self it is a technology that empowers
the<00:04:09.400> individual<00:04:10.280> to<00:04:10.519> determine<00:04:11.079> its<00:04:11.280> own<00:04:11.519> life
the individual to determine its own life
the individual to determine its own life
course<00:04:12.120> to<00:04:12.319> shape<00:04:13.159> itself<00:04:14.159> but<00:04:14.319> the<00:04:14.560> problem
course to shape itself but the problem
course to shape itself but the problem
is<00:04:15.640> as<00:04:15.799> FCO<00:04:16.280> points<00:04:16.560> out<00:04:17.199> that<00:04:17.400> every
is as FCO points out that every
is as FCO points out that every
technology<00:04:18.120> of<00:04:18.280> the<00:04:18.400> self<00:04:19.000> has<00:04:19.120> a<00:04:19.280> technology
technology of the self has a technology
technology of the self has a technology
of<00:04:19.959> domination<00:04:20.959> as<00:04:21.120> its<00:04:21.320> flip<00:04:21.759> side<00:04:22.479> as<00:04:22.600> you
of domination as its flip side as you
of domination as its flip side as you
see<00:04:23.360> in<00:04:23.800> today's<00:04:24.400> modern<00:04:24.800> liberal
see in today's modern liberal
see in today's modern liberal
democracies<00:04:27.160> the<00:04:27.440> society<00:04:28.040> the<00:04:28.199> state<00:04:28.520> not
democracies the society the state not
democracies the society the state not
only<00:04:29.280> allow<00:04:29.639> ows<00:04:29.960> us<00:04:30.240> to<00:04:30.440> determine<00:04:31.000> ourself
only allow ows us to determine ourself
only allow ows us to determine ourself
to<00:04:31.880> shape<00:04:32.240> ourself<00:04:32.919> it<00:04:33.120> also<00:04:33.440> demands<00:04:34.000> it<00:04:34.240> of
to shape ourself it also demands it of
to shape ourself it also demands it of
us<00:04:34.960> it<00:04:35.120> demands<00:04:35.639> that<00:04:35.800> we<00:04:36.039> optimize<00:04:36.560> ourselves
us it demands that we optimize ourselves
us it demands that we optimize ourselves
that<00:04:37.199> we<00:04:37.360> control<00:04:38.000> ourselves<00:04:38.800> that<00:04:38.919> we
that we control ourselves that we
that we control ourselves that we
self-manage<00:04:40.639> continuously<00:04:41.639> um<00:04:41.800> because
self-manage continuously um because
self-manage continuously um because
that's<00:04:42.280> the<00:04:42.400> only<00:04:42.680> way<00:04:43.120> in<00:04:43.240> which<00:04:43.440> such<00:04:43.600> a
that's the only way in which such a
that's the only way in which such a
liberal<00:04:44.160> Society<00:04:44.600> works<00:04:45.360> these<00:04:45.720> Technologies
liberal Society works these Technologies
liberal Society works these Technologies
want<00:04:46.680> to<00:04:46.960> stay<00:04:47.400> Us<00:04:47.720> in<00:04:48.080> want<00:04:48.440> us<00:04:48.639> to<00:04:48.880> stay<00:04:49.199> in
want to stay Us in want us to stay in
want to stay Us in want us to stay in
the<00:04:49.520> game<00:04:49.759> that<00:04:50.039> Society<00:04:50.639> has<00:04:51.240> devised<00:04:51.720> for<00:04:51.960> us
the game that Society has devised for us
the game that Society has devised for us
they<00:04:52.680> want<00:04:52.880> us<00:04:53.039> to<00:04:53.320> fit<00:04:53.759> in<00:04:54.160> even<00:04:54.479> better<00:04:54.880> they
they want us to fit in even better they
they want us to fit in even better they
want<00:04:55.160> us<00:04:55.320> to<00:04:55.560> optimize<00:04:56.039> ourselves<00:04:56.479> to<00:04:56.639> fit<00:04:57.320> in
want us to optimize ourselves to fit in
want us to optimize ourselves to fit in
now<00:04:58.440> I<00:04:58.560> don't<00:04:58.720> say<00:04:58.880> that<00:04:59.000> is<00:04:59.199> necessary
now I don't say that is necessary
now I don't say that is necessary
necessarily<00:05:00.120> a<00:05:00.479> bad<00:05:01.039> thing<00:05:02.039> I<00:05:02.199> just<00:05:02.360> think
necessarily a bad thing I just think
necessarily a bad thing I just think
that<00:05:03.080> this<00:05:03.360> example<00:05:04.000> points<00:05:04.320> us<00:05:04.520> to<00:05:04.680> a<00:05:04.919> general
that this example points us to a general
that this example points us to a general
realization<00:05:06.400> and<00:05:06.560> that<00:05:06.680> is<00:05:07.120> no<00:05:07.320> matter<00:05:07.680> what
realization and that is no matter what
realization and that is no matter what
technology<00:05:08.440> or<00:05:08.680> design<00:05:09.039> you<00:05:09.199> look<00:05:09.360> at<00:05:09.520> it<00:05:10.240> even
technology or design you look at it even
technology or design you look at it even
something<00:05:11.600> uh<00:05:11.720> we<00:05:11.919> consider<00:05:12.400> as<00:05:12.560> well-
something uh we consider as well-
something uh we consider as well-
intended<00:05:13.240> and<00:05:13.360> as<00:05:13.560> good<00:05:13.720> in<00:05:13.840> its<00:05:14.120> effects<00:05:14.639> like
intended and as good in its effects like
intended and as good in its effects like
Fritz<00:05:15.080> stutzman's<00:05:15.520> Freedom<00:05:16.240> comes<00:05:16.600> with
Fritz stutzman's Freedom comes with
Fritz stutzman's Freedom comes with
certain<00:05:17.280> values<00:05:17.840> embedded<00:05:18.280> in<00:05:18.440> it<00:05:18.960> and<00:05:19.120> we<00:05:19.240> can
certain values embedded in it and we can
certain values embedded in it and we can
question<00:05:20.039> these<00:05:20.319> values<00:05:20.919> We<00:05:21.039> can<00:05:21.240> question<00:05:21.880> is
question these values We can question is
question these values We can question is
it<00:05:22.120> a<00:05:22.319> good<00:05:22.560> thing<00:05:23.039> that<00:05:23.199> all<00:05:23.360> of<00:05:23.600> us
it a good thing that all of us
it a good thing that all of us
continuously<00:05:24.919> self-optimize<00:05:25.800> ourselves<00:05:26.319> to
continuously self-optimize ourselves to
continuously self-optimize ourselves to
fit<00:05:26.720> better<00:05:26.960> into<00:05:27.240> that<00:05:27.479> Society<00:05:28.400> or<00:05:28.520> to<00:05:28.680> give
fit better into that Society or to give
fit better into that Society or to give
you<00:05:28.960> another<00:05:29.240> examp<00:05:29.560> example<00:05:29.960> what<00:05:30.080> about<00:05:30.240> a
you another examp example what about a
you another examp example what about a
piece<00:05:30.520> of<00:05:30.680> persuasive<00:05:31.199> technology<00:05:31.840> that
piece of persuasive technology that
piece of persuasive technology that
convinces<00:05:33.400> a<00:05:33.639> Muslim<00:05:34.000> women<00:05:34.240> to<00:05:34.400> wear<00:05:34.600> their
convinces a Muslim women to wear their
convinces a Muslim women to wear their
head<00:05:35.000> scarves<00:05:35.639> is<00:05:35.759> that<00:05:35.919> a<00:05:36.199> good<00:05:36.479> or<00:05:36.639> a<00:05:36.800> bad
head scarves is that a good or a bad
head scarves is that a good or a bad
technology<00:05:37.720> in<00:05:37.880> its<00:05:38.120> intentions<00:05:38.680> or<00:05:38.880> in<00:05:39.039> its
technology in its intentions or in its
technology in its intentions or in its
effects<00:05:40.319> well<00:05:40.479> that<00:05:40.639> basically<00:05:41.080> depends<00:05:41.400> on
effects well that basically depends on
effects well that basically depends on
the<00:05:42.039> kind<00:05:42.240> of<00:05:42.520> values<00:05:43.000> that<00:05:43.160> you<00:05:43.400> bring<00:05:43.720> to
the kind of values that you bring to
the kind of values that you bring to
bear<00:05:44.479> to<00:05:44.680> make<00:05:45.000> these<00:05:45.240> kinds<00:05:45.520> of<00:05:45.840> judgments<00:05:46.840> so
bear to make these kinds of judgments so
bear to make these kinds of judgments so
that's<00:05:47.520> a<00:05:47.680> third<00:05:48.000> question<00:05:48.360> what<00:05:48.560> values<00:05:48.919> do
that's a third question what values do
that's a third question what values do
you<00:05:49.199> use<00:05:49.479> to<00:05:49.680> judge<00:05:50.600> and<00:05:50.800> speaking<00:05:51.160> of<00:05:51.400> values
you use to judge and speaking of values
you use to judge and speaking of values
I've<00:05:52.160> noticed<00:05:52.520> that<00:05:52.639> in<00:05:52.759> a<00:05:52.960> discussion<00:05:53.440> about
I've noticed that in a discussion about
I've noticed that in a discussion about
moral<00:05:54.160> persuasion<00:05:54.880> online<00:05:55.240> and<00:05:55.400> when<00:05:55.520> I'm
moral persuasion online and when I'm
moral persuasion online and when I'm
talking<00:05:56.000> with<00:05:56.280> people<00:05:57.039> more<00:05:57.319> often<00:05:57.600> than<00:05:57.759> not
talking with people more often than not
talking with people more often than not
there<00:05:58.160> is<00:05:58.280> a<00:05:58.440> weird<00:05:58.840> bias
there is a weird bias
there is a weird bias
and<00:06:00.360> that<00:06:00.639> bias<00:06:01.280> is<00:06:01.919> that<00:06:02.080> we're<00:06:02.360> asking<00:06:03.160> is
and that bias is that we're asking is
and that bias is that we're asking is
this<00:06:03.560> or<00:06:03.880> that<00:06:04.680> still<00:06:05.240> ethical<00:06:06.000> is<00:06:06.120> it<00:06:06.759> still
this or that still ethical is it still
this or that still ethical is it still
permissible<00:06:08.560> we're<00:06:08.800> asking<00:06:09.160> things<00:06:09.440> like<00:06:09.880> is
permissible we're asking things like is
permissible we're asking things like is
this<00:06:10.599> Oxfam<00:06:11.240> donation<00:06:11.680> form<00:06:12.039> where<00:06:12.199> the
this Oxfam donation form where the
this Oxfam donation form where the
regular<00:06:12.800> monthly<00:06:13.240> donation<00:06:13.680> is<00:06:13.840> the<00:06:14.039> preset
regular monthly donation is the preset
regular monthly donation is the preset
default<00:06:15.080> and<00:06:15.560> people<00:06:15.800> maybe<00:06:16.160> without
default and people maybe without
default and people maybe without
intending<00:06:16.880> it<00:06:17.080> or<00:06:17.520> that<00:06:17.639> way<00:06:17.880> kind<00:06:18.000> of
intending it or that way kind of
intending it or that way kind of
encouraged<00:06:18.680> or<00:06:18.800> notched<00:06:19.199> into<00:06:19.759> giving<00:06:20.120> a
encouraged or notched into giving a
encouraged or notched into giving a
regular<00:06:20.720> donation<00:06:21.080> instead<00:06:21.319> of<00:06:21.440> a<00:06:21.520> one-<00:06:21.720> Time
regular donation instead of a one- Time
regular donation instead of a one- Time
donation<00:06:22.319> is<00:06:22.440> that<00:06:22.720> still<00:06:23.000> permissible<00:06:23.560> is<00:06:23.720> it
donation is that still permissible is it
donation is that still permissible is it
still<00:06:24.280> ethical<00:06:25.280> we're<00:06:25.520> fishing<00:06:25.919> at<00:06:26.080> the<00:06:26.199> low
still ethical we're fishing at the low
still ethical we're fishing at the low
end<00:06:27.560> but<00:06:27.720> in<00:06:27.840> fact<00:06:28.080> that<00:06:28.240> question<00:06:28.560> is<00:06:28.639> it
end but in fact that question is it
end but in fact that question is it
still<00:06:29.039> ethical<00:06:29.479> is<00:06:29.639> just<00:06:29.800> one<00:06:30.080> way<00:06:30.560> of<00:06:30.759> looking
still ethical is just one way of looking
still ethical is just one way of looking
at<00:06:31.199> ethics<00:06:31.599> because<00:06:31.800> if<00:06:31.880> you<00:06:32.000> look<00:06:32.160> at<00:06:32.319> the
at ethics because if you look at the
at ethics because if you look at the
beginning<00:06:33.280> of<00:06:33.599> Ethics<00:06:34.639> in<00:06:35.639> in<00:06:35.840> in<00:06:36.000> Western
beginning of Ethics in in in Western
beginning of Ethics in in in Western
culture<00:06:36.759> you<00:06:36.880> see<00:06:37.080> a<00:06:37.240> very<00:06:37.680> different<00:06:38.360> idea<00:06:38.720> of
culture you see a very different idea of
culture you see a very different idea of
what<00:06:39.160> ethics<00:06:39.479> also<00:06:39.800> could<00:06:40.039> be<00:06:40.639> for<00:06:40.960> Aristotle
what ethics also could be for Aristotle
what ethics also could be for Aristotle
for<00:06:42.199> Aristotle<00:06:42.800> ethics<00:06:43.160> was<00:06:43.319> not<00:06:43.560> about<00:06:43.880> the
for Aristotle ethics was not about the
for Aristotle ethics was not about the
question<00:06:44.720> is<00:06:44.880> that<00:06:45.120> still<00:06:45.599> good<00:06:45.919> or<00:06:46.080> is<00:06:46.199> it<00:06:46.479> bad
question is that still good or is it bad
question is that still good or is it bad
ethics<00:06:47.440> was<00:06:47.639> about<00:06:47.880> the<00:06:48.039> question<00:06:48.319> of<00:06:48.520> how<00:06:48.680> to
ethics was about the question of how to
ethics was about the question of how to
live<00:06:49.360> life<00:06:49.919> well<00:06:50.919> and<00:06:51.000> he<00:06:51.160> put<00:06:51.360> that<00:06:51.520> in<00:06:51.639> the
live life well and he put that in the
live life well and he put that in the
word<00:06:52.240> AR<00:06:53.120> which<00:06:53.280> we<00:06:53.479> from<00:06:53.639> the<00:06:53.759> Latin
word AR which we from the Latin
word AR which we from the Latin
translate<00:06:54.520> as<00:06:54.759> virtue<00:06:55.479> but<00:06:55.720> really<00:06:56.000> it<00:06:56.120> means
translate as virtue but really it means
translate as virtue but really it means
Excellence<00:06:57.120> it<00:06:57.240> means<00:06:57.800> living<00:06:58.240> up<00:06:58.440> to<00:06:58.680> your
Excellence it means living up to your
Excellence it means living up to your
own<00:06:59.720> full<00:07:00.520> potential<00:07:01.520> as<00:07:01.680> a<00:07:01.960> human<00:07:02.680> being<00:07:03.680> and
own full potential as a human being and
own full potential as a human being and
that<00:07:03.919> is<00:07:04.080> an<00:07:04.280> idea<00:07:04.639> that<00:07:04.960> I<00:07:05.039> think<00:07:05.280> Paul
that is an idea that I think Paul
that is an idea that I think Paul
Richard<00:07:05.919> banan<00:07:06.400> nicely<00:07:06.759> put<00:07:07.280> in<00:07:07.400> a<00:07:07.520> recent
Richard banan nicely put in a recent
Richard banan nicely put in a recent
asset<00:07:08.080> way<00:07:08.280> said<00:07:08.440> products<00:07:08.759> of<00:07:08.960> vivid
asset way said products of vivid
asset way said products of vivid
arguments<00:07:10.199> about<00:07:10.520> how<00:07:10.720> we<00:07:10.840> should<00:07:11.120> live<00:07:11.319> our
arguments about how we should live our
arguments about how we should live our
lives<00:07:12.240> right<00:07:12.759> our<00:07:13.120> designs<00:07:13.560> are<00:07:13.759> not<00:07:14.199> ethical
lives right our designs are not ethical
lives right our designs are not ethical
or<00:07:14.800> inthalon<00:07:15.520> that<00:07:15.639> they're<00:07:15.919> using<00:07:16.520> ethical
or inthalon that they're using ethical
or inthalon that they're using ethical
or<00:07:17.160> ineal<00:07:17.840> unethical<00:07:18.440> means<00:07:18.759> of<00:07:18.960> persuading
or ineal unethical means of persuading
or ineal unethical means of persuading
us<00:07:20.400> they<00:07:20.560> have<00:07:20.720> a<00:07:20.879> moral<00:07:21.280> component<00:07:22.080> just<00:07:22.280> in
us they have a moral component just in
us they have a moral component just in
the<00:07:22.639> kind<00:07:22.759> of<00:07:22.919> vision<00:07:23.240> in<00:07:23.440> the<00:07:23.919> aspiration<00:07:24.919> of
the kind of vision in the aspiration of
the kind of vision in the aspiration of
the<00:07:25.319> good<00:07:25.599> life<00:07:26.199> that<00:07:26.360> they<00:07:26.560> present<00:07:26.960> to<00:07:27.199> us
the good life that they present to us
the good life that they present to us
and<00:07:28.360> if<00:07:28.479> you<00:07:28.919> look<00:07:29.400> into<00:07:29.560> the<00:07:29.720> designed
and if you look into the designed
and if you look into the designed
environment<00:07:30.919> around<00:07:31.240> us<00:07:31.680> with<00:07:31.919> that<00:07:32.120> kind<00:07:32.280> of
environment around us with that kind of
environment around us with that kind of
lens<00:07:32.919> asking<00:07:33.599> what<00:07:33.720> is<00:07:33.879> the<00:07:34.080> vision<00:07:34.360> of<00:07:34.520> the
lens asking what is the vision of the
lens asking what is the vision of the
good<00:07:34.919> life<00:07:35.360> that<00:07:35.479> our<00:07:35.720> products<00:07:36.080> are<00:07:36.360> design
good life that our products are design
good life that our products are design
present<00:07:37.160> to<00:07:37.360> us<00:07:38.160> then<00:07:38.319> you<00:07:38.520> often<00:07:39.000> get<00:07:39.199> the
present to us then you often get the
present to us then you often get the
Shivers<00:07:40.440> because<00:07:40.680> of<00:07:40.919> how<00:07:41.120> little<00:07:41.400> we<00:07:41.639> expect
Shivers because of how little we expect
Shivers because of how little we expect
of<00:07:42.160> each<00:07:42.280> other<00:07:42.599> and<00:07:42.759> of<00:07:43.000> how<00:07:43.199> little<00:07:43.759> we
of each other and of how little we
of each other and of how little we
actually<00:07:44.639> seem<00:07:44.879> to<00:07:45.159> expect<00:07:45.919> of<00:07:46.080> our<00:07:46.400> life<00:07:46.720> and
actually seem to expect of our life and
actually seem to expect of our life and
what<00:07:47.000> the<00:07:47.159> good<00:07:47.440> life<00:07:47.919> looks
what the good life looks
what the good life looks
like<00:07:49.840> so<00:07:50.080> that's<00:07:50.919> a<00:07:51.080> fourth<00:07:51.479> question<00:07:51.800> I'd
like so that's a fourth question I'd
like so that's a fourth question I'd
like<00:07:52.080> to<00:07:52.240> leave<00:07:52.479> you<00:07:52.639> with<00:07:52.879> what<00:07:53.080> vision<00:07:53.400> of
like to leave you with what vision of
like to leave you with what vision of
the<00:07:53.759> good<00:07:54.080> life<00:07:54.639> do<00:07:54.960> your<00:07:55.599> designs<00:07:57.000> convey<00:07:58.000> and
the good life do your designs convey and
the good life do your designs convey and
speaking<00:07:58.520> of<00:07:58.720> design<00:07:59.360> you<00:07:59.520> notice<00:07:59.840> that<00:08:00.000> I
speaking of design you notice that I
speaking of design you notice that I
already<00:08:01.159> sort<00:08:01.400> of<00:08:01.759> broadened<00:08:02.319> the<00:08:02.680> discussion
already sort of broadened the discussion
already sort of broadened the discussion
because<00:08:04.720> it's<00:08:04.919> not<00:08:05.120> just<00:08:05.360> persuasive
because it's not just persuasive
because it's not just persuasive
technology<00:08:06.840> that<00:08:06.960> we're<00:08:07.120> talking<00:08:07.479> about<00:08:07.759> here
technology that we're talking about here
technology that we're talking about here
it's<00:08:08.400> any<00:08:08.840> piece<00:08:09.039> of<00:08:09.319> design<00:08:10.039> that<00:08:10.159> we<00:08:10.360> put<00:08:10.560> out
it's any piece of design that we put out
it's any piece of design that we put out
here<00:08:10.960> in<00:08:11.080> the<00:08:11.240> world<00:08:12.159> I<00:08:12.240> don't<00:08:12.360> know<00:08:12.520> whether
here in the world I don't know whether
here in the world I don't know whether
you<00:08:12.800> know<00:08:12.919> the<00:08:13.039> great<00:08:13.240> communication
you know the great communication
you know the great communication
researcher<00:08:14.159> Paul<00:08:14.360> vovik<00:08:14.960> who<00:08:15.319> back<00:08:15.479> in<00:08:15.560> the
researcher Paul vovik who back in the
researcher Paul vovik who back in the
60s<00:08:16.039> made<00:08:16.199> the<00:08:16.319> argument<00:08:16.680> we<00:08:16.840> cannot<00:08:17.159> not
60s made the argument we cannot not
60s made the argument we cannot not
communicate<00:08:18.199> right<00:08:18.759> even<00:08:19.000> if<00:08:19.159> we<00:08:19.360> choose<00:08:19.960> to
communicate right even if we choose to
communicate right even if we choose to
be<00:08:20.440> silent<00:08:21.120> we<00:08:21.280> chose<00:08:21.639> to<00:08:21.800> be<00:08:21.960> silent<00:08:22.360> we're
be silent we chose to be silent we're
be silent we chose to be silent we're
communicating<00:08:23.319> something<00:08:23.680> by<00:08:23.800> choosing<00:08:24.159> to
communicating something by choosing to
communicating something by choosing to
be<00:08:24.560> silent<00:08:25.280> and<00:08:25.440> in<00:08:25.560> the<00:08:25.720> same<00:08:25.960> way<00:08:26.120> that<00:08:26.240> we
be silent and in the same way that we
be silent and in the same way that we
cannot<00:08:26.800> not<00:08:27.120> communicate<00:08:28.080> we<00:08:28.240> cannot<00:08:28.560> not
cannot not communicate we cannot not
cannot not communicate we cannot not
persuade<00:08:29.599> whatever<00:08:29.919> we<00:08:30.039> do<00:08:30.240> or<00:08:30.479> refrain<00:08:30.879> from
persuade whatever we do or refrain from
persuade whatever we do or refrain from
doing<00:08:31.639> whatever<00:08:31.919> we<00:08:32.120> put<00:08:32.360> out<00:08:32.599> there<00:08:33.000> as<00:08:33.120> a
doing whatever we put out there as a
doing whatever we put out there as a
piece<00:08:33.560> of<00:08:33.839> design<00:08:34.479> into<00:08:34.800> the<00:08:35.159> world<00:08:36.159> has<00:08:36.479> a
piece of design into the world has a
piece of design into the world has a
persuasive<00:08:37.320> component<00:08:38.080> it<00:08:38.279> tries<00:08:38.800> to<00:08:39.080> affect
persuasive component it tries to affect
persuasive component it tries to affect
people<00:08:40.000> it<00:08:40.120> puts<00:08:40.360> a<00:08:40.519> certain<00:08:40.839> vision<00:08:41.360> of<00:08:41.519> the
people it puts a certain vision of the
people it puts a certain vision of the
good<00:08:41.959> life<00:08:42.440> out<00:08:42.640> there<00:08:42.800> in<00:08:42.959> front<00:08:43.159> of<00:08:43.320> us<00:08:43.839> which
good life out there in front of us which
good life out there in front of us which
is<00:08:44.159> what<00:08:44.480> pet<00:08:44.839> f<00:08:45.080> for<00:08:45.480> the<00:08:45.680> Dutch<00:08:45.959> philosopher
is what pet f for the Dutch philosopher
is what pet f for the Dutch philosopher
of<00:08:46.640> Technology<00:08:47.240> says<00:08:47.959> right<00:08:48.240> no<00:08:48.440> matter
of Technology says right no matter
of Technology says right no matter
whether<00:08:48.959> we<00:08:49.120> as<00:08:49.360> designers<00:08:50.200> intend<00:08:50.760> it<00:08:51.320> or<00:08:51.600> not
whether we as designers intend it or not
whether we as designers intend it or not
we<00:08:52.360> materialize<00:08:53.360> morality<00:08:54.240> we<00:08:54.399> make<00:08:54.680> certain
we materialize morality we make certain
we materialize morality we make certain
things<00:08:55.399> harder<00:08:55.920> and<00:08:56.120> easier<00:08:56.519> to<00:08:56.680> do<00:08:57.080> we
things harder and easier to do we
things harder and easier to do we
organize<00:08:57.880> the<00:08:58.120> existence<00:08:58.519> of<00:08:58.760> people<00:08:59.279> we<00:08:59.440> put
organize the existence of people we put
organize the existence of people we put
a<00:08:59.760> certain<00:09:00.040> vision<00:09:00.320> of<00:09:00.519> what<00:09:00.760> good<00:09:01.160> or<00:09:01.399> bad<00:09:01.800> or
a certain vision of what good or bad or
a certain vision of what good or bad or
normal<00:09:02.800> or<00:09:03.079> usual<00:09:03.519> is<00:09:03.959> in<00:09:04.079> front<00:09:04.320> of<00:09:04.519> people<00:09:05.000> by
normal or usual is in front of people by
normal or usual is in front of people by
everything<00:09:05.720> we<00:09:05.920> put<00:09:06.079> out<00:09:06.279> there<00:09:06.440> in<00:09:06.560> the<00:09:07.000> world
everything we put out there in the world
everything we put out there in the world
even<00:09:08.360> something<00:09:08.839> as<00:09:09.000> innocuous<00:09:09.920> as<00:09:10.040> a<00:09:10.200> set<00:09:10.360> of
even something as innocuous as a set of
even something as innocuous as a set of
school<00:09:10.720> chairs<00:09:11.120> is<00:09:11.200> a<00:09:11.399> persuasive<00:09:12.240> technology
school chairs is a persuasive technology
school chairs is a persuasive technology
because<00:09:13.839> it<00:09:14.040> presents<00:09:14.480> and<00:09:14.680> materializes<00:09:15.600> a
because it presents and materializes a
because it presents and materializes a
certain<00:09:16.120> vision<00:09:16.440> of<00:09:16.600> the<00:09:16.760> good<00:09:17.000> life<00:09:17.839> a<00:09:18.040> good
certain vision of the good life a good
certain vision of the good life a good
life<00:09:18.760> in<00:09:18.920> which<00:09:19.160> teaching<00:09:19.600> and<00:09:19.760> learning<00:09:20.160> and
life in which teaching and learning and
life in which teaching and learning and
listening<00:09:20.720> is<00:09:20.839> about<00:09:21.560> one<00:09:21.880> person<00:09:22.200> teaching
listening is about one person teaching
listening is about one person teaching
the<00:09:22.760> others<00:09:23.200> listening<00:09:23.880> in<00:09:24.040> which<00:09:24.279> is<00:09:24.480> about
the others listening in which is about
the others listening in which is about
learning<00:09:25.760> is<00:09:26.200> done<00:09:26.519> while<00:09:26.959> sitting<00:09:27.959> in<00:09:28.120> which
learning is done while sitting in which
learning is done while sitting in which
you<00:09:28.519> learn<00:09:28.760> for<00:09:29.200> yourself<00:09:29.519> in<00:09:29.680> which<00:09:29.800> you're
you learn for yourself in which you're
you learn for yourself in which you're
not<00:09:30.320> supposed<00:09:30.680> to<00:09:30.839> change<00:09:31.240> these<00:09:31.399> rules
not supposed to change these rules
not supposed to change these rules
because<00:09:32.200> the<00:09:32.320> chairs<00:09:32.720> are<00:09:33.040> fixed<00:09:33.560> to<00:09:33.760> the
because the chairs are fixed to the
because the chairs are fixed to the
ground<00:09:35.640> and<00:09:35.839> even<00:09:36.079> something<00:09:36.399> as<00:09:36.519> innocuous
ground and even something as innocuous
ground and even something as innocuous
as<00:09:37.160> a<00:09:37.279> single<00:09:37.680> design<00:09:38.040> shair<00:09:38.480> like<00:09:38.640> this<00:09:38.760> one
as a single design shair like this one
as a single design shair like this one
by<00:09:39.040> AR<00:09:39.399> yakobson<00:09:40.079> is<00:09:40.160> a<00:09:40.360> persuasive
by AR yakobson is a persuasive
by AR yakobson is a persuasive
technology<00:09:41.959> because<00:09:42.320> again<00:09:42.600> it<00:09:42.839> communicates
technology because again it communicates
technology because again it communicates
an<00:09:43.680> idea<00:09:44.000> of<00:09:44.160> the<00:09:44.360> good<00:09:44.600> life<00:09:45.480> a<00:09:45.680> good<00:09:45.920> life<00:09:46.399> a
an idea of the good life a good life a
an idea of the good life a good life a
life<00:09:46.839> that<00:09:47.000> you<00:09:47.160> say<00:09:47.480> you<00:09:47.720> as<00:09:47.839> a<00:09:48.040> designer
life that you say you as a designer
life that you say you as a designer
consent<00:09:49.079> to<00:09:49.680> by<00:09:49.839> saying<00:09:50.360> in<00:09:50.519> a<00:09:50.680> good<00:09:50.880> life
consent to by saying in a good life
consent to by saying in a good life
goods<00:09:51.279> are<00:09:51.519> produced<00:09:52.040> as<00:09:52.240> sustainably<00:09:52.800> or
goods are produced as sustainably or
goods are produced as sustainably or
unsustainably<00:09:53.800> as<00:09:54.040> this<00:09:54.279> chair<00:09:55.279> right
unsustainably as this chair right
unsustainably as this chair right
workers<00:09:55.920> are<00:09:56.120> treated<00:09:56.600> as<00:09:56.760> well<00:09:56.959> or<00:09:57.160> as<00:09:57.320> badly
workers are treated as well or as badly
workers are treated as well or as badly
as<00:09:57.800> the<00:09:57.880> workers<00:09:58.160> were<00:09:58.320> treated<00:09:58.640> that<00:09:58.800> built
as the workers were treated that built
as the workers were treated that built
that<00:09:59.519> chair<00:10:00.519> good<00:10:00.720> life<00:10:00.920> is<00:10:01.000> a<00:10:01.160> life<00:10:01.320> where
that chair good life is a life where
that chair good life is a life where
design<00:10:01.800> is<00:10:01.959> important<00:10:02.360> because<00:10:02.600> somebody
design is important because somebody
design is important because somebody
obviously<00:10:03.560> took<00:10:03.760> the<00:10:04.000> time<00:10:04.240> and<00:10:04.440> spent<00:10:04.800> the
obviously took the time and spent the
obviously took the time and spent the
money<00:10:05.440> for<00:10:05.760> that<00:10:06.000> kind<00:10:06.160> of<00:10:06.320> well-designed
money for that kind of well-designed
money for that kind of well-designed
chair<00:10:07.079> where<00:10:07.240> tradition<00:10:07.640> is<00:10:07.800> important
chair where tradition is important
chair where tradition is important
because<00:10:08.360> this<00:10:08.480> is<00:10:08.640> a<00:10:09.040> traditional<00:10:09.640> classic
because this is a traditional classic
because this is a traditional classic
and<00:10:10.120> someone<00:10:10.480> cared<00:10:10.800> about<00:10:11.079> this<00:10:11.560> and<00:10:11.680> where
and someone cared about this and where
and someone cared about this and where
there<00:10:11.920> is<00:10:12.079> something<00:10:12.360> as<00:10:12.600> conspicuous
there is something as conspicuous
there is something as conspicuous
consumption<00:10:13.680> where<00:10:13.760> it<00:10:13.880> is<00:10:14.120> okay<00:10:14.640> and
consumption where it is okay and
consumption where it is okay and
normally<00:10:15.160> yet<00:10:15.279> they<00:10:15.440> spend<00:10:15.640> a<00:10:15.839> humongous
normally yet they spend a humongous
normally yet they spend a humongous
amount<00:10:16.680> of<00:10:16.839> money<00:10:17.480> on<00:10:17.640> such<00:10:17.880> a<00:10:18.079> chair<00:10:18.320> to
amount of money on such a chair to
amount of money on such a chair to
signal<00:10:18.800> to<00:10:19.000> other<00:10:19.240> people<00:10:19.680> what<00:10:19.800> your<00:10:20.079> social
signal to other people what your social
signal to other people what your social
status<00:10:20.920> is<00:10:21.640> so<00:10:21.880> these<00:10:22.000> are<00:10:22.440> the<00:10:22.640> kinds<00:10:22.880> of
status is so these are the kinds of
status is so these are the kinds of
layers<00:10:23.760> the<00:10:23.920> kind<00:10:24.079> of<00:10:24.320> questions<00:10:25.000> I<00:10:25.120> wanted<00:10:25.360> to
layers the kind of questions I wanted to
layers the kind of questions I wanted to
lead<00:10:25.800> you<00:10:25.959> through<00:10:26.360> today<00:10:26.959> the<00:10:27.120> question<00:10:27.320> of
lead you through today the question of
lead you through today the question of
what<00:10:27.640> are<00:10:27.959> the<00:10:28.120> intentions<00:10:29.120> that<00:10:29.240> you<00:10:29.360> bring
what are the intentions that you bring
what are the intentions that you bring
to<00:10:29.760> bear<00:10:30.040> when<00:10:30.200> you're<00:10:30.360> designing<00:10:30.839> something
to bear when you're designing something
to bear when you're designing something
what<00:10:31.519> are<00:10:31.640> the<00:10:31.880> effects<00:10:32.720> intended<00:10:33.200> and
what are the effects intended and
what are the effects intended and
unintended<00:10:33.959> that<00:10:34.079> you're<00:10:34.279> having<00:10:34.839> what<00:10:34.959> are
unintended that you're having what are
unintended that you're having what are
the<00:10:35.279> values<00:10:35.680> you're<00:10:35.880> using<00:10:36.399> to<00:10:36.600> judge<00:10:37.000> those
the values you're using to judge those
the values you're using to judge those
what<00:10:37.800> are<00:10:37.959> the<00:10:38.120> virtues<00:10:38.600> the<00:10:38.800> aspirations
what are the virtues the aspirations
what are the virtues the aspirations
that<00:10:39.680> you're<00:10:39.920> actually<00:10:40.279> expressing<00:10:40.839> in<00:10:41.240> that
that you're actually expressing in that
that you're actually expressing in that
and<00:10:42.760> how<00:10:42.959> does<00:10:43.240> that<00:10:43.519> apply<00:10:44.000> not<00:10:44.200> just<00:10:44.360> to
and how does that apply not just to
and how does that apply not just to
persuasive<00:10:45.200> technology<00:10:45.959> but<00:10:46.120> to<00:10:46.440> everything
persuasive technology but to everything
persuasive technology but to everything
you<00:10:47.600> design<00:10:48.600> do<00:10:48.760> we<00:10:49.000> stop<00:10:49.600> there<00:10:50.600> I<00:10:50.720> don't
you design do we stop there I don't
you design do we stop there I don't
think<00:10:51.279> so<00:10:52.079> I<00:10:52.240> think<00:10:52.560> that<00:10:53.120> all<00:10:53.279> of<00:10:53.519> these
think so I think that all of these
think so I think that all of these
things<00:10:54.040> are<00:10:54.959> eventually<00:10:55.639> informed<00:10:56.440> by<00:10:56.600> the
things are eventually informed by the
things are eventually informed by the
core<00:10:57.000> of<00:10:57.200> all<00:10:57.320> of<00:10:57.519> this<00:10:57.920> and<00:10:58.079> this<00:10:58.200> is<00:10:58.399> nothing
core of all of this and this is nothing
core of all of this and this is nothing
but<00:10:59.480> life<00:11:00.519> itself<00:11:01.519> why<00:11:01.880> when<00:11:02.040> the<00:11:02.240> question<00:11:02.480> of
but life itself why when the question of
but life itself why when the question of
what<00:11:02.839> the<00:11:03.040> good<00:11:03.320> life<00:11:03.639> is<00:11:04.120> informs<00:11:04.639> everything
what the good life is informs everything
what the good life is informs everything
that<00:11:05.560> we<00:11:05.800> design<00:11:06.399> should<00:11:06.639> we<00:11:06.760> stop<00:11:07.120> at<00:11:07.320> design
that we design should we stop at design
that we design should we stop at design
and<00:11:07.880> not<00:11:08.120> ask<00:11:08.360> ourselves<00:11:09.240> how<00:11:09.399> does<00:11:09.560> it<00:11:09.760> apply
and not ask ourselves how does it apply
and not ask ourselves how does it apply
to<00:11:10.160> our<00:11:10.399> own<00:11:10.720> life<00:11:11.680> why<00:11:11.800> should<00:11:12.040> the<00:11:12.200> lamp<00:11:12.560> or
to our own life why should the lamp or
to our own life why should the lamp or
the<00:11:12.839> house<00:11:13.120> be<00:11:13.279> an<00:11:13.399> art<00:11:13.760> object<00:11:14.120> but<00:11:14.279> not<00:11:14.480> our
the house be an art object but not our
the house be an art object but not our
life<00:11:15.480> as<00:11:15.639> Michelle<00:11:16.000> FCO<00:11:16.519> puts<00:11:16.720> it<00:11:17.440> just<00:11:17.560> to
life as Michelle FCO puts it just to
life as Michelle FCO puts it just to
give<00:11:17.959> you<00:11:18.360> a<00:11:18.600> practical<00:11:19.160> example<00:11:19.800> of<00:11:20.000> Buster
give you a practical example of Buster
give you a practical example of Buster
Benson<00:11:21.079> this<00:11:21.200> is<00:11:21.399> Buster<00:11:21.800> setting<00:11:22.120> up<00:11:22.440> a
Benson this is Buster setting up a
Benson this is Buster setting up a
pull-up<00:11:23.000> machine<00:11:23.320> at<00:11:23.480> the<00:11:23.600> office<00:11:23.880> of<00:11:24.040> his<00:11:24.200> new
pull-up machine at the office of his new
pull-up machine at the office of his new
startup<00:11:25.079> habit<00:11:25.399> laps<00:11:25.920> where<00:11:26.040> they're<00:11:26.240> trying
startup habit laps where they're trying
startup habit laps where they're trying
to<00:11:26.639> build<00:11:26.880> up<00:11:27.120> other<00:11:27.399> applications<00:11:28.120> like<00:11:28.560> heal
to build up other applications like heal
to build up other applications like heal
for<00:11:29.440> people<00:11:30.120> and<00:11:30.279> why<00:11:30.440> is<00:11:30.519> he<00:11:30.680> building<00:11:31.000> up<00:11:31.200> a
for people and why is he building up a
for people and why is he building up a
thing<00:11:31.639> like<00:11:31.880> this<00:11:32.480> well<00:11:32.920> here<00:11:33.079> is<00:11:33.279> the<00:11:33.440> set<00:11:33.600> of
thing like this well here is the set of
thing like this well here is the set of
axioms<00:11:34.560> that<00:11:35.000> habit<00:11:35.279> La<00:11:35.600> Busters<00:11:35.920> start<00:11:36.160> up
axioms that habit La Busters start up
axioms that habit La Busters start up
put<00:11:36.639> up<00:11:36.800> for<00:11:37.240> themselves<00:11:37.839> on<00:11:38.079> how<00:11:38.320> they<00:11:38.480> wanted
put up for themselves on how they wanted
put up for themselves on how they wanted
to<00:11:39.040> work<00:11:39.600> together<00:11:39.959> as<00:11:40.079> a<00:11:40.240> team<00:11:40.480> when<00:11:40.600> they're
to work together as a team when they're
to work together as a team when they're
building<00:11:41.120> these<00:11:41.480> applications<00:11:42.480> set<00:11:42.720> of<00:11:42.880> moral
building these applications set of moral
building these applications set of moral
principles<00:11:43.839> they<00:11:44.000> set<00:11:44.399> themselves<00:11:44.680> for
principles they set themselves for
principles they set themselves for
working<00:11:45.639> together<00:11:46.279> and<00:11:46.399> one<00:11:46.560> of<00:11:46.680> them<00:11:46.880> being
working together and one of them being
working together and one of them being
we<00:11:47.480> take<00:11:47.680> care<00:11:47.839> of<00:11:48.040> our<00:11:48.240> own<00:11:48.519> health<00:11:48.760> and
we take care of our own health and
we take care of our own health and
manage<00:11:49.240> of<00:11:49.440> our<00:11:49.639> own<00:11:49.959> burnout<00:11:50.959> because
manage of our own burnout because
manage of our own burnout because
ultimately<00:11:52.440> how<00:11:52.720> can<00:11:53.079> you<00:11:53.720> ask<00:11:54.000> yourselves
ultimately how can you ask yourselves
ultimately how can you ask yourselves
and<00:11:54.680> how<00:11:54.800> can<00:11:54.959> you<00:11:55.160> find<00:11:55.360> an<00:11:55.560> answer<00:11:56.399> on<00:11:56.959> what
and how can you find an answer on what
and how can you find an answer on what
vision<00:11:57.480> of<00:11:57.639> the<00:11:57.800> good<00:11:58.040> life<00:11:58.399> you<00:11:58.560> want<00:11:58.720> to
vision of the good life you want to
vision of the good life you want to
convey<00:11:59.480> and<00:11:59.720> create<00:12:00.279> with<00:12:00.440> your<00:12:00.720> designs
convey and create with your designs
convey and create with your designs
without<00:12:01.959> asking<00:12:02.279> the<00:12:02.480> question<00:12:03.320> what<00:12:03.519> vision
without asking the question what vision
without asking the question what vision
of<00:12:03.920> the<00:12:04.079> good<00:12:04.279> life<00:12:04.720> do<00:12:04.959> you<00:12:05.279> yourself<00:12:06.240> want<00:12:06.440> to
of the good life do you yourself want to
of the good life do you yourself want to
live<00:12:07.720> and<00:12:07.920> with<00:12:08.639> that<00:12:09.639> I<00:12:09.839> thank
live and with that I thank
live and with that I thank
[Applause]
you
Sebastian Deterding, TED, TEDx, TEDxHogeschoolUtrecht, TED-Ed, TED, Ed, TEDEducation, designer, design, morality
