What nonprofits can learn from Coca-Cola - Melinda French Gates
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one<00:00:16.199> of<00:00:16.359> my<00:00:16.600> favorite<00:00:17.000> Parts<00:00:17.600> about<00:00:17.840> my<00:00:18.039> job<00:00:18.279> at
one of my favorite Parts about my job at
one of my favorite Parts about my job at
the<00:00:18.520> Gates<00:00:18.840> Foundation<00:00:19.400> is<00:00:19.480> that<00:00:19.640> I<00:00:19.720> get<00:00:19.840> to
the Gates Foundation is that I get to
the Gates Foundation is that I get to
travel<00:00:20.320> to<00:00:20.480> the<00:00:20.640> developing<00:00:21.119> world<00:00:21.680> and<00:00:21.800> I<00:00:21.920> do
travel to the developing world and I do
travel to the developing world and I do
that<00:00:22.400> quite
that quite
that quite
regularly<00:00:24.320> and<00:00:24.599> when<00:00:24.760> I<00:00:24.880> meet<00:00:25.160> the<00:00:25.320> mothers<00:00:25.800> in
regularly and when I meet the mothers in
regularly and when I meet the mothers in
so<00:00:26.160> many<00:00:26.320> of<00:00:26.439> these<00:00:26.640> remote<00:00:27.039> places<00:00:27.920> I'm
so many of these remote places I'm
so many of these remote places I'm
really<00:00:28.439> struck<00:00:29.119> by<00:00:29.240> the<00:00:29.400> things<00:00:29.640> that<00:00:29.759> we<00:00:30.039> have
really struck by the things that we have
really struck by the things that we have
in<00:00:30.599> common<00:00:31.599> they<00:00:31.840> want<00:00:32.439> what<00:00:32.640> we<00:00:32.880> want<00:00:33.120> for<00:00:33.320> our
in common they want what we want for our
in common they want what we want for our
children<00:00:34.239> and<00:00:34.399> that<00:00:34.520> is<00:00:34.680> for<00:00:34.840> their<00:00:35.000> children
children and that is for their children
children and that is for their children
to<00:00:35.440> grow<00:00:35.680> up<00:00:36.079> successful<00:00:37.079> to<00:00:37.239> be<00:00:37.480> healthy<00:00:37.840> and
to grow up successful to be healthy and
to grow up successful to be healthy and
have<00:00:38.160> a<00:00:38.320> successful<00:00:39.320> life<00:00:40.320> but<00:00:40.520> I<00:00:40.680> also<00:00:41.000> see
have a successful life but I also see
have a successful life but I also see
lots<00:00:42.239> of<00:00:42.800> poverty<00:00:43.800> and<00:00:43.960> it's<00:00:44.280> quite<00:00:45.039> jarring
lots of poverty and it's quite jarring
lots of poverty and it's quite jarring
both<00:00:46.440> in<00:00:46.559> the<00:00:46.760> scale<00:00:47.199> and<00:00:47.360> the<00:00:47.520> scope<00:00:47.800> of<00:00:47.960> it<00:00:48.840> my
both in the scale and the scope of it my
both in the scale and the scope of it my
first<00:00:49.239> trip<00:00:49.440> in<00:00:49.600> India<00:00:49.920> I<00:00:50.000> was<00:00:50.120> in<00:00:50.239> a<00:00:50.360> person's
first trip in India I was in a person's
first trip in India I was in a person's
home<00:00:50.960> where<00:00:51.160> they<00:00:51.520> had<00:00:51.680> dirt<00:00:51.920> floors<00:00:52.760> no
home where they had dirt floors no
home where they had dirt floors no
running<00:00:53.399> water<00:00:53.800> no<00:00:54.199> electricity<00:00:55.199> and<00:00:55.359> that's
running water no electricity and that's
running water no electricity and that's
really<00:00:55.800> what<00:00:55.960> I<00:00:56.079> see<00:00:56.440> all<00:00:56.600> over<00:00:56.840> the<00:00:57.440> world<00:00:58.440> so
really what I see all over the world so
really what I see all over the world so
in<00:00:58.879> short<00:00:59.559> I'm<00:00:59.960> startled<00:01:00.399> by<00:01:00.600> all<00:01:00.879> the<00:01:01.079> things
in short I'm startled by all the things
in short I'm startled by all the things
that<00:01:01.960> they<00:01:02.199> don't
that they don't
that they don't
have<00:01:04.920> but<00:01:05.080> I<00:01:05.199> am<00:01:05.439> surprised<00:01:05.960> by<00:01:06.119> one<00:01:06.400> thing
have but I am surprised by one thing
have but I am surprised by one thing
that<00:01:06.960> they<00:01:07.200> do<00:01:07.960> have
that they do have
that they do have
Coca-Cola<00:01:10.840> Coke<00:01:11.439> is<00:01:11.880> everywhere<00:01:12.880> in<00:01:13.040> fact
Coca-Cola Coke is everywhere in fact
Coca-Cola Coke is everywhere in fact
when<00:01:13.360> I<00:01:13.479> travel<00:01:13.720> in<00:01:13.799> the<00:01:13.920> developing<00:01:14.280> World
when I travel in the developing World
when I travel in the developing World
Coke<00:01:14.880> feels
Coke feels
Coke feels
ubiquitous<00:01:16.759> and<00:01:16.840> so<00:01:17.119> when<00:01:17.280> I<00:01:17.439> come<00:01:17.680> back<00:01:17.840> from
ubiquitous and so when I come back from
ubiquitous and so when I come back from
these<00:01:18.200> trips<00:01:18.520> and<00:01:18.680> I'm<00:01:18.840> thinking<00:01:19.159> about
these trips and I'm thinking about
these trips and I'm thinking about
development<00:01:20.159> and<00:01:20.280> I'm<00:01:20.400> flying<00:01:20.720> home<00:01:20.960> and<00:01:21.040> I'm
development and I'm flying home and I'm
development and I'm flying home and I'm
thinking<00:01:21.439> well<00:01:21.560> we're<00:01:21.720> trying<00:01:21.920> to<00:01:22.079> deliver
thinking well we're trying to deliver
thinking well we're trying to deliver
condoms<00:01:22.960> to<00:01:23.159> people<00:01:23.439> or<00:01:24.119> vaccinations<00:01:25.119> you
condoms to people or vaccinations you
condoms to people or vaccinations you
know<00:01:25.640> Coke<00:01:26.119> success<00:01:26.680> kind<00:01:26.799> of<00:01:27.159> stops<00:01:27.560> and
know Coke success kind of stops and
know Coke success kind of stops and
makes<00:01:27.960> you<00:01:28.119> wonder<00:01:29.040> how<00:01:29.280> is<00:01:29.360> it<00:01:29.520> that<00:01:29.640> they<00:01:29.920> can
makes you wonder how is it that they can
makes you wonder how is it that they can
get<00:01:30.200> Coke<00:01:30.439> to<00:01:30.600> these<00:01:30.759> far-flung
get Coke to these far-flung
get Coke to these far-flung
places<00:01:32.680> and<00:01:32.799> if<00:01:32.960> they<00:01:33.079> can<00:01:33.280> do<00:01:33.640> that<00:01:34.360> why<00:01:34.560> can't
places and if they can do that why can't
places and if they can do that why can't
governments<00:01:35.439> and<00:01:35.600> NOS<00:01:36.159> do<00:01:36.399> the<00:01:36.520> same<00:01:36.840> thing
governments and NOS do the same thing
governments and NOS do the same thing
and<00:01:37.680> I'm<00:01:37.880> not<00:01:38.040> the<00:01:38.200> first<00:01:38.479> person<00:01:38.759> to<00:01:38.960> ask<00:01:39.240> this
and I'm not the first person to ask this
and I'm not the first person to ask this
question<00:01:40.439> but<00:01:40.680> I<00:01:40.799> think<00:01:41.040> as<00:01:41.159> a<00:01:41.320> community<00:01:42.000> we
question but I think as a community we
question but I think as a community we
still<00:01:42.640> have<00:01:43.040> a<00:01:43.200> lot<00:01:43.439> to
still have a lot to
still have a lot to
learn<00:01:45.320> it's<00:01:45.560> staggering<00:01:46.159> if<00:01:46.280> you<00:01:46.399> think<00:01:46.560> about
learn it's staggering if you think about
learn it's staggering if you think about
Coca-Cola<00:01:47.799> they<00:01:47.960> sell<00:01:48.719> 1.5<00:01:49.719> billion<00:01:50.280> servings
Coca-Cola they sell 1.5 billion servings
Coca-Cola they sell 1.5 billion servings
every<00:01:51.560> single<00:01:52.360> day<00:01:53.360> that's<00:01:53.560> like<00:01:53.880> every<00:01:54.159> man
every single day that's like every man
every single day that's like every man
woman<00:01:54.680> and<00:01:54.840> child<00:01:55.079> on<00:01:55.200> the<00:01:55.320> planet<00:01:55.640> having<00:01:55.840> a
woman and child on the planet having a
woman and child on the planet having a
serving<00:01:56.240> of<00:01:56.399> Coke<00:01:56.759> every
serving of Coke every
serving of Coke every
week<00:01:59.000> so<00:01:59.320> why<00:01:59.479> does<00:01:59.680> this<00:01:59.920> this
week so why does this this
week so why does this this
matter<00:02:02.000> well<00:02:02.200> if<00:02:02.360> we're<00:02:02.640> going<00:02:02.719> to<00:02:03.039> speed<00:02:03.520> up
matter well if we're going to speed up
matter well if we're going to speed up
the<00:02:04.320> progress<00:02:04.799> and<00:02:05.000> go<00:02:05.360> even<00:02:05.799> faster<00:02:06.159> on<00:02:06.320> the
the progress and go even faster on the
the progress and go even faster on the
set<00:02:06.640> of<00:02:06.799> Millennium<00:02:07.240> development<00:02:07.640> goals<00:02:07.920> that
set of Millennium development goals that
set of Millennium development goals that
we've<00:02:08.239> set<00:02:08.479> as<00:02:08.560> a<00:02:08.720> world<00:02:09.560> we<00:02:09.720> need<00:02:09.879> to<00:02:10.039> learn
we've set as a world we need to learn
we've set as a world we need to learn
from<00:02:10.440> the<00:02:10.840> innovators<00:02:11.840> and<00:02:12.120> those<00:02:12.440> innovators
from the innovators and those innovators
from the innovators and those innovators
come<00:02:13.400> from<00:02:13.760> every<00:02:14.040> single
come from every single
come from every single
sector<00:02:16.239> I<00:02:16.360> feel<00:02:16.680> that<00:02:16.800> if<00:02:17.000> we<00:02:17.160> can<00:02:17.879> understand
sector I feel that if we can understand
sector I feel that if we can understand
what<00:02:18.560> makes<00:02:18.879> something<00:02:19.200> like<00:02:19.400> Coca-Cola
what makes something like Coca-Cola
what makes something like Coca-Cola
ubiquitous<00:02:21.400> we<00:02:21.519> can<00:02:21.800> apply<00:02:22.280> those<00:02:22.519> lessons
ubiquitous we can apply those lessons
ubiquitous we can apply those lessons
then<00:02:23.440> for<00:02:23.640> the<00:02:23.879> public
then for the public
then for the public
good<00:02:26.360> Coke<00:02:26.879> success<00:02:27.400> is<00:02:27.640> relevant<00:02:28.160> because<00:02:28.360> if
good Coke success is relevant because if
good Coke success is relevant because if
we<00:02:28.599> can<00:02:28.920> analyze<00:02:29.400> it<00:02:30.000> learn<00:02:30.440> from<00:02:30.680> it<00:02:31.440> then<00:02:31.640> we
we can analyze it learn from it then we
we can analyze it learn from it then we
can<00:02:32.040> save<00:02:32.720> lives<00:02:33.720> so<00:02:34.000> that's<00:02:34.200> why<00:02:34.319> I<00:02:34.440> took<00:02:34.599> a
can save lives so that's why I took a
can save lives so that's why I took a
bit<00:02:34.800> of<00:02:35.000> time<00:02:35.239> to<00:02:35.400> study
bit of time to study
bit of time to study
Coke<00:02:37.599> and<00:02:37.800> I<00:02:37.879> think<00:02:38.040> there<00:02:38.120> are<00:02:38.280> really<00:02:38.640> three
Coke and I think there are really three
Coke and I think there are really three
things<00:02:39.360> we<00:02:39.519> can<00:02:39.680> take<00:02:39.840> away<00:02:40.040> from
things we can take away from
things we can take away from
Coca-Cola<00:02:41.879> they<00:02:42.159> take<00:02:42.640> realtime<00:02:43.360> data<00:02:43.840> and
Coca-Cola they take realtime data and
Coca-Cola they take realtime data and
immediately<00:02:44.720> feed<00:02:44.959> it<00:02:45.120> back<00:02:45.280> into<00:02:45.440> the
immediately feed it back into the
immediately feed it back into the
product<00:02:46.680> they<00:02:46.920> tap<00:02:47.400> into<00:02:47.760> local
product they tap into local
product they tap into local
entrepreneurial<00:02:49.120> talent<00:02:50.040> and<00:02:50.200> they<00:02:50.319> do
entrepreneurial talent and they do
entrepreneurial talent and they do
incredible
incredible
incredible
marketing<00:02:52.920> so<00:02:53.159> let's<00:02:53.400> start<00:02:53.920> with<00:02:54.040> the
marketing so let's start with the
marketing so let's start with the
data<00:02:55.840> now<00:02:56.080> coch<00:02:56.480> has<00:02:56.599> a<00:02:56.760> very<00:02:57.000> clear<00:02:57.280> bottom
data now coch has a very clear bottom
data now coch has a very clear bottom
line<00:02:57.879> they<00:02:58.000> report<00:02:58.280> to<00:02:58.360> a<00:02:58.480> set<00:02:58.599> of
line they report to a set of
line they report to a set of
shareholders<00:02:59.239> they<00:02:59.360> have<00:02:59.440> to<00:02:59.879> a<00:03:00.080> profit<00:03:00.680> so
shareholders they have to a profit so
shareholders they have to a profit so
they<00:03:01.200> take<00:03:01.560> the<00:03:01.760> data<00:03:02.560> and<00:03:02.720> they<00:03:02.879> use<00:03:03.120> it<00:03:03.280> to
they take the data and they use it to
they take the data and they use it to
measure<00:03:03.920> progress<00:03:04.840> they<00:03:04.959> have<00:03:05.159> this<00:03:05.519> very
measure progress they have this very
measure progress they have this very
continuous<00:03:06.319> feedback<00:03:06.720> loop<00:03:07.000> they<00:03:07.120> learn
continuous feedback loop they learn
continuous feedback loop they learn
something<00:03:07.920> they<00:03:08.040> put<00:03:08.200> it<00:03:08.280> back<00:03:08.440> into<00:03:08.599> the
something they put it back into the
something they put it back into the
product<00:03:09.040> they<00:03:09.159> put<00:03:09.280> it<00:03:09.400> back<00:03:09.519> into<00:03:09.720> the<00:03:09.840> market
product they put it back into the market
product they put it back into the market
they<00:03:10.560> have<00:03:10.640> a<00:03:10.760> whole<00:03:11.000> team<00:03:11.440> called<00:03:11.640> knowledge
they have a whole team called knowledge
they have a whole team called knowledge
and<00:03:12.120> insight<00:03:12.480> it's<00:03:12.599> a<00:03:12.720> lot<00:03:12.879> like<00:03:13.080> other
and insight it's a lot like other
and insight it's a lot like other
consumer<00:03:13.840> companies<00:03:14.840> so<00:03:15.000> if<00:03:15.080> you're<00:03:15.239> running
consumer companies so if you're running
consumer companies so if you're running
Namibia<00:03:16.040> for<00:03:16.200> Coca-Cola<00:03:16.720> and<00:03:16.799> you<00:03:16.920> have<00:03:17.080> 107
Namibia for Coca-Cola and you have 107
Namibia for Coca-Cola and you have 107
constituencies<00:03:19.040> you<00:03:19.239> know<00:03:19.720> where<00:03:19.920> every<00:03:20.319> can
constituencies you know where every can
constituencies you know where every can
versus<00:03:21.080> bottle<00:03:21.480> of<00:03:21.680> sprite<00:03:22.080> Fanta<00:03:22.519> or<00:03:22.680> Coke
versus bottle of sprite Fanta or Coke
versus bottle of sprite Fanta or Coke
was<00:03:23.120> sold<00:03:23.480> whether<00:03:23.680> it<00:03:23.720> was<00:03:23.879> a<00:03:23.959> corner<00:03:24.319> store<00:03:25.000> a
was sold whether it was a corner store a
was sold whether it was a corner store a
supermarket<00:03:25.760> or<00:03:25.920> a<00:03:26.040> push<00:03:26.319> cart<00:03:27.319> so<00:03:27.560> if<00:03:27.760> sales
supermarket or a push cart so if sales
supermarket or a push cart so if sales
start<00:03:28.519> to<00:03:28.760> drop<00:03:29.439> then<00:03:29.799> the<00:03:29.879> person<00:03:30.120> can
start to drop then the person can
start to drop then the person can
identify<00:03:30.760> the<00:03:31.000> problem<00:03:31.480> and<00:03:31.680> address<00:03:32.040> the
identify the problem and address the
identify the problem and address the
issue<00:03:34.920> well<00:03:35.120> let's<00:03:35.439> contrast<00:03:36.000> that<00:03:36.159> for<00:03:36.280> a
issue well let's contrast that for a
issue well let's contrast that for a
minute<00:03:36.599> to
minute to
minute to
development<00:03:38.799> in<00:03:39.040> development<00:03:39.720> the
development in development the
development in development the
evaluation<00:03:40.720> comes<00:03:41.519> at<00:03:41.680> the<00:03:42.000> very<00:03:42.480> end<00:03:43.360> of<00:03:43.519> the
evaluation comes at the very end of the
evaluation comes at the very end of the
project<00:03:44.599> I've<00:03:44.760> sat<00:03:45.040> in<00:03:45.159> a<00:03:45.280> lot<00:03:45.400> of<00:03:45.519> those
project I've sat in a lot of those
project I've sat in a lot of those
meetings<00:03:46.799> and<00:03:47.080> by<00:03:47.360> then<00:03:47.920> it<00:03:48.080> is<00:03:48.720> way<00:03:49.239> too<00:03:49.480> late
meetings and by then it is way too late
meetings and by then it is way too late
to<00:03:49.879> use<00:03:50.120> the<00:03:50.319> data<00:03:51.319> I<00:03:51.439> had<00:03:51.599> somebody<00:03:51.879> from<00:03:52.000> an
to use the data I had somebody from an
to use the data I had somebody from an
NGO<00:03:52.599> once<00:03:53.079> describe<00:03:53.439> it<00:03:53.560> to<00:03:53.720> me<00:03:53.920> as<00:03:54.120> bowling<00:03:54.519> in
NGO once describe it to me as bowling in
NGO once describe it to me as bowling in
the<00:03:54.840> dark<00:03:55.239> they<00:03:55.319> said<00:03:55.519> you<00:03:55.640> know<00:03:55.760> you<00:03:55.879> roll<00:03:56.159> the
the dark they said you know you roll the
the dark they said you know you roll the
ball<00:03:56.879> you<00:03:57.000> hear<00:03:57.200> some<00:03:57.400> pins<00:03:57.760> go<00:03:57.959> down<00:03:58.599> it's
ball you hear some pins go down it's
ball you hear some pins go down it's
dark<00:03:59.120> you<00:03:59.239> can't<00:03:59.400> see<00:03:59.560> what<00:03:59.720> which<00:03:59.840> one<00:04:00.000> goes
dark you can't see what which one goes
dark you can't see what which one goes
down<00:04:00.519> until<00:04:00.720> the<00:04:00.840> lights<00:04:01.120> come<00:04:01.280> on<00:04:01.640> and<00:04:01.760> then
down until the lights come on and then
down until the lights come on and then
you<00:04:01.959> can<00:04:02.079> see<00:04:02.280> your
you can see your
you can see your
impact<00:04:04.799> realtime<00:04:05.760> data<00:04:06.720> turns<00:04:07.200> on<00:04:07.480> the
impact realtime data turns on the
impact realtime data turns on the
lights<00:04:10.360> so<00:04:10.560> what's<00:04:10.760> the<00:04:10.920> second<00:04:11.200> thing<00:04:11.360> that
lights so what's the second thing that
lights so what's the second thing that
K's<00:04:11.879> good<00:04:12.040> at<00:04:12.720> well<00:04:12.920> they're<00:04:13.200> good<00:04:13.439> at<00:04:13.680> tapping
K's good at well they're good at tapping
K's good at well they're good at tapping
into<00:04:14.439> that<00:04:14.680> local<00:04:15.079> entrepreneurial<00:04:15.920> Talent
into that local entrepreneurial Talent
into that local entrepreneurial Talent
Coke's<00:04:17.000> been<00:04:17.120> in<00:04:17.320> Africa<00:04:17.680> since<00:04:17.919> 1928<00:04:18.919> but
Coke's been in Africa since 1928 but
Coke's been in Africa since 1928 but
most<00:04:19.359> of<00:04:19.519> the<00:04:19.720> time<00:04:20.320> they<00:04:20.479> couldn't<00:04:20.759> reach<00:04:21.120> the
most of the time they couldn't reach the
most of the time they couldn't reach the
distant<00:04:21.600> markets<00:04:22.079> because<00:04:22.280> they<00:04:22.440> had<00:04:22.560> a
distant markets because they had a
distant markets because they had a
system<00:04:23.040> that<00:04:23.160> was<00:04:23.280> a<00:04:23.400> lot<00:04:23.639> like<00:04:23.800> in<00:04:23.919> the
system that was a lot like in the
system that was a lot like in the
developed<00:04:24.440> World<00:04:24.759> which<00:04:24.919> was<00:04:25.320> a<00:04:25.479> large<00:04:25.800> truck
developed World which was a large truck
developed World which was a large truck
rolling<00:04:26.440> down<00:04:26.600> a<00:04:26.759> street<00:04:27.040> and<00:04:27.199> in<00:04:27.440> Africa<00:04:28.199> the
rolling down a street and in Africa the
rolling down a street and in Africa the
remote<00:04:28.720> places<00:04:29.039> it's<00:04:29.240> hard<00:04:29.400> to<00:04:29.759> find<00:04:30.080> a<00:04:30.240> good
remote places it's hard to find a good
remote places it's hard to find a good
road<00:04:31.919> but<00:04:32.120> C<00:04:32.440> noticed<00:04:32.840> something<00:04:33.199> they
road but C noticed something they
road but C noticed something they
noticed<00:04:33.680> that<00:04:33.880> local<00:04:34.240> people<00:04:34.520> were<00:04:34.759> taking
noticed that local people were taking
noticed that local people were taking
the<00:04:35.280> product<00:04:35.800> buying<00:04:36.080> it<00:04:36.199> in<00:04:36.440> bulk<00:04:36.960> and<00:04:37.080> then
the product buying it in bulk and then
the product buying it in bulk and then
reselling<00:04:37.880> it<00:04:38.000> in<00:04:38.160> these<00:04:38.280> hard-to-reach
reselling it in these hard-to-reach
reselling it in these hard-to-reach
places<00:04:40.199> and<00:04:40.280> so<00:04:40.440> they<00:04:40.560> took<00:04:40.720> a<00:04:40.800> bit<00:04:40.919> of<00:04:41.080> time<00:04:41.240> to
places and so they took a bit of time to
places and so they took a bit of time to
learn<00:04:41.680> about<00:04:42.000> that<00:04:42.639> and<00:04:42.759> they<00:04:42.960> decided<00:04:43.360> in
learn about that and they decided in
learn about that and they decided in
1990<00:04:44.360> that<00:04:44.479> they<00:04:44.600> wanted<00:04:44.880> to<00:04:45.000> start<00:04:45.240> training
1990 that they wanted to start training
1990 that they wanted to start training
these<00:04:45.960> local<00:04:46.320> entrepreneurs<00:04:47.120> giving<00:04:47.400> them
these local entrepreneurs giving them
these local entrepreneurs giving them
small<00:04:47.919> loans<00:04:48.400> they<00:04:48.560> set<00:04:48.800> them<00:04:48.919> up<00:04:49.080> as<00:04:49.240> what
small loans they set them up as what
small loans they set them up as what
they<00:04:49.520> called<00:04:49.759> micro<00:04:50.199> distribution<00:04:50.840> centers
they called micro distribution centers
they called micro distribution centers
and<00:04:52.039> those<00:04:52.280> local<00:04:52.600> entrepreneurs<00:04:53.400> then<00:04:53.880> hire
and those local entrepreneurs then hire
and those local entrepreneurs then hire
salespeople<00:04:54.880> who<00:04:55.080> go<00:04:55.240> out<00:04:55.440> with<00:04:55.680> bicycles<00:04:56.280> and
salespeople who go out with bicycles and
salespeople who go out with bicycles and
push<00:04:56.800> carts<00:04:57.039> and<00:04:57.199> wheelbarrows<00:04:57.880> to<00:04:58.000> sell<00:04:58.240> the
push carts and wheelbarrows to sell the
push carts and wheelbarrows to sell the
product<00:04:59.199> so<00:04:59.360> there<00:04:59.560> there<00:04:59.600> are<00:04:59.759> now<00:05:00.000> some
product so there there are now some
product so there there are now some
3,000<00:05:01.080> of<00:05:01.240> these<00:05:01.400> centers<00:05:01.919> employing<00:05:02.400> about
3,000 of these centers employing about
3,000 of these centers employing about
15,000<00:05:03.520> people<00:05:03.759> in<00:05:04.440> Africa<00:05:05.440> in<00:05:05.720> Tanzania<00:05:06.360> and
15,000 people in Africa in Tanzania and
15,000 people in Africa in Tanzania and
Uganda<00:05:07.800> they<00:05:08.080> represent
Uganda they represent
Uganda they represent
90%<00:05:10.479> of<00:05:10.680> coke
90% of coke
90% of coke
sales<00:05:13.560> so<00:05:13.800> let's<00:05:14.120> look<00:05:14.440> at<00:05:14.600> the<00:05:14.759> development
sales so let's look at the development
sales so let's look at the development
side<00:05:16.080> what<00:05:16.240> is<00:05:16.400> it<00:05:16.600> that<00:05:16.759> governments<00:05:17.160> and<00:05:17.320> NOS
side what is it that governments and NOS
side what is it that governments and NOS
can<00:05:18.000> learn<00:05:18.280> from<00:05:18.919> Coke<00:05:19.919> well<00:05:20.160> governments<00:05:20.520> and
can learn from Coke well governments and
can learn from Coke well governments and
NOS<00:05:21.360> need<00:05:21.639> to<00:05:21.880> tap<00:05:22.160> into<00:05:22.520> that<00:05:22.720> local
NOS need to tap into that local
NOS need to tap into that local
entrepreneural<00:05:23.880> talent<00:05:24.240> as<00:05:24.440> well<00:05:24.759> because
entrepreneural talent as well because
entrepreneural talent as well because
the<00:05:25.319> locals<00:05:25.759> know<00:05:26.160> how<00:05:26.280> to<00:05:26.440> reach<00:05:26.759> the<00:05:27.000> very
the locals know how to reach the very
the locals know how to reach the very
hard<00:05:27.680> to<00:05:27.880> serve<00:05:28.240> places<00:05:28.800> their<00:05:29.000> neighbors
hard to serve places their neighbors
hard to serve places their neighbors
they<00:05:29.720> know<00:05:29.880> what<00:05:30.080> motivates<00:05:30.639> them<00:05:30.800> to<00:05:30.960> make
they know what motivates them to make
they know what motivates them to make
change<00:05:33.360> I<00:05:33.479> think<00:05:33.639> a<00:05:33.880> great<00:05:34.199> example<00:05:34.600> of<00:05:34.759> this
change I think a great example of this
change I think a great example of this
is<00:05:35.240> Ethiopia's<00:05:35.960> new<00:05:36.479> health<00:05:36.800> extension
is Ethiopia's new health extension
is Ethiopia's new health extension
program<00:05:39.199> the<00:05:39.360> government<00:05:39.720> noticed<00:05:40.080> in
program the government noticed in
program the government noticed in
Ethiopia<00:05:41.120> that<00:05:41.400> many<00:05:41.639> of<00:05:41.759> the<00:05:41.960> people<00:05:42.199> were<00:05:42.560> so
Ethiopia that many of the people were so
Ethiopia that many of the people were so
far<00:05:43.199> away<00:05:43.440> from<00:05:43.560> a<00:05:43.720> health<00:05:43.919> clinic<00:05:44.240> they<00:05:44.360> were
far away from a health clinic they were
far away from a health clinic they were
over<00:05:44.680> a<00:05:44.840> day's<00:05:45.120> travel<00:05:45.520> away<00:05:45.639> to<00:05:45.759> the<00:05:45.840> health
over a day's travel away to the health
over a day's travel away to the health
clinic<00:05:46.319> so<00:05:46.440> if<00:05:46.520> you're<00:05:46.639> an<00:05:46.800> emergency
clinic so if you're an emergency
clinic so if you're an emergency
situation<00:05:47.840> or<00:05:48.000> your<00:05:48.240> mom<00:05:48.560> about<00:05:48.759> to<00:05:48.919> deliver<00:05:49.240> a
situation or your mom about to deliver a
situation or your mom about to deliver a
baby<00:05:49.919> forget<00:05:50.280> it<00:05:50.680> to<00:05:50.840> get<00:05:50.960> to<00:05:51.080> the<00:05:51.199> health<00:05:51.479> care
baby forget it to get to the health care
baby forget it to get to the health care
center<00:05:52.840> they<00:05:53.000> decided<00:05:53.400> that<00:05:53.600> wasn't<00:05:53.840> good
center they decided that wasn't good
center they decided that wasn't good
enough<00:05:54.240> so<00:05:54.360> they<00:05:54.479> went<00:05:54.600> to<00:05:54.759> India<00:05:55.080> and<00:05:55.240> studied
enough so they went to India and studied
enough so they went to India and studied
the<00:05:55.800> Indian<00:05:56.120> state<00:05:56.319> of<00:05:56.479> Kerala<00:05:56.919> that<00:05:57.080> also<00:05:57.360> had
the Indian state of Kerala that also had
the Indian state of Kerala that also had
a<00:05:57.639> system<00:05:58.000> like<00:05:58.160> this<00:05:58.400> and<00:05:58.520> they<00:05:58.680> adapted<00:05:59.000> it
a system like this and they adapted it
a system like this and they adapted it
for<00:05:59.199> eth<00:05:59.520> Ethiopia<00:06:00.520> and<00:06:00.639> in<00:06:01.039> 2003<00:06:01.560> the
for eth Ethiopia and in 2003 the
for eth Ethiopia and in 2003 the
government<00:06:02.120> Ethiopia<00:06:02.880> started<00:06:03.280> this<00:06:03.400> new
government Ethiopia started this new
government Ethiopia started this new
system<00:06:03.880> in<00:06:03.960> their<00:06:04.120> own<00:06:04.360> country<00:06:05.160> they<00:06:05.319> trained
system in their own country they trained
system in their own country they trained
35,000<00:06:07.160> Health<00:06:07.560> extension<00:06:08.080> workers<00:06:08.800> to
35,000 Health extension workers to
35,000 Health extension workers to
deliver<00:06:09.440> care<00:06:09.919> directly<00:06:10.400> to<00:06:10.599> the<00:06:10.960> people<00:06:11.960> so
deliver care directly to the people so
deliver care directly to the people so
in<00:06:12.400> just<00:06:12.759> 5<00:06:13.039> years<00:06:13.520> their<00:06:13.720> ratio<00:06:14.160> went<00:06:14.400> from
in just 5 years their ratio went from
in just 5 years their ratio went from
one<00:06:14.960> worker<00:06:15.599> for<00:06:15.840> every<00:06:16.080> 30,000<00:06:16.880> people<00:06:17.720> to
one worker for every 30,000 people to
one worker for every 30,000 people to
one<00:06:18.240> worker<00:06:18.720> for<00:06:18.960> every<00:06:19.280> 2500
one worker for every 2500
one worker for every 2500
people<00:06:22.560> now<00:06:22.880> think<00:06:23.120> about<00:06:23.520> how<00:06:23.840> this<00:06:24.599> can
people now think about how this can
people now think about how this can
change<00:06:25.360> people's
change people's
change people's
lives<00:06:27.360> Health<00:06:27.720> extension<00:06:28.240> workers<00:06:28.720> can<00:06:28.919> help
lives Health extension workers can help
lives Health extension workers can help
with<00:06:29.479> so<00:06:29.680> many<00:06:29.919> things<00:06:30.639> whether<00:06:30.840> it's<00:06:31.080> Family
with so many things whether it's Family
with so many things whether it's Family
Planning<00:06:32.400> prenatal<00:06:33.120> care<00:06:33.840> immunizations<00:06:34.599> for
Planning prenatal care immunizations for
Planning prenatal care immunizations for
the<00:06:34.960> children<00:06:35.680> or<00:06:35.919> advising<00:06:36.360> the<00:06:36.520> woman<00:06:36.759> to
the children or advising the woman to
the children or advising the woman to
get<00:06:37.120> to<00:06:37.240> the<00:06:37.479> facility<00:06:37.960> on<00:06:38.240> time<00:06:38.479> for<00:06:38.720> an<00:06:38.880> on
get to the facility on time for an on
get to the facility on time for an on
time
time
time
delivery<00:06:41.599> that<00:06:41.880> is<00:06:42.160> having<00:06:42.720> real<00:06:43.280> impact<00:06:43.759> in<00:06:43.880> a
delivery that is having real impact in a
delivery that is having real impact in a
country<00:06:44.360> like<00:06:44.599> Ethiopia<00:06:45.599> and<00:06:45.720> it's<00:06:46.160> why<00:06:46.479> you
country like Ethiopia and it's why you
country like Ethiopia and it's why you
see<00:06:47.120> their<00:06:47.319> child<00:06:47.639> mortality<00:06:48.199> numbers<00:06:48.639> coming
see their child mortality numbers coming
see their child mortality numbers coming
down<00:06:49.400> 25%<00:06:50.400> from<00:06:50.599> 2000<00:06:51.120> to
down 25% from 2000 to
down 25% from 2000 to
2008<00:06:53.160> in<00:06:53.479> Ethiopia<00:06:54.039> there<00:06:54.160> are<00:06:54.479> hundreds<00:06:55.000> of
2008 in Ethiopia there are hundreds of
2008 in Ethiopia there are hundreds of
thousands<00:06:55.840> of<00:06:56.039> children<00:06:56.400> living<00:06:57.199> because<00:06:57.440> of
thousands of children living because of
thousands of children living because of
this<00:06:57.800> health<00:06:58.080> extension<00:06:58.479> worker<00:06:58.919> program
this health extension worker program
this health extension worker program
so<00:07:00.639> what's<00:07:00.840> the<00:07:01.000> next<00:07:01.240> step<00:07:01.440> for<00:07:01.599> Ethiopia
so what's the next step for Ethiopia
so what's the next step for Ethiopia
well<00:07:02.240> they're<00:07:02.440> already<00:07:02.720> starting<00:07:03.039> to<00:07:03.240> talk
well they're already starting to talk
well they're already starting to talk
about<00:07:03.800> this<00:07:04.199> they're<00:07:04.400> starting<00:07:04.759> to<00:07:04.960> talk
about this they're starting to talk
about this they're starting to talk
about<00:07:05.400> how<00:07:05.520> do<00:07:05.639> you<00:07:05.800> have<00:07:06.000> the<00:07:06.160> Health
about how do you have the Health
about how do you have the Health
Community<00:07:06.879> workers<00:07:07.479> generate<00:07:07.960> their<00:07:08.120> own
Community workers generate their own
Community workers generate their own
ideas<00:07:09.199> how<00:07:09.319> do<00:07:09.440> you<00:07:09.599> incent<00:07:10.120> them<00:07:10.360> based<00:07:10.599> on
ideas how do you incent them based on
ideas how do you incent them based on
the<00:07:10.960> impact<00:07:11.319> that<00:07:11.440> they're<00:07:11.680> getting<00:07:12.039> out<00:07:12.199> in
the impact that they're getting out in
the impact that they're getting out in
those<00:07:12.560> remote
those remote
those remote
Villages<00:07:14.560> that's<00:07:14.879> how<00:07:15.039> you<00:07:15.360> tap<00:07:15.919> into<00:07:16.280> local
Villages that's how you tap into local
Villages that's how you tap into local
entrepreneurial<00:07:17.680> talent<00:07:18.080> and<00:07:18.199> you<00:07:18.400> unlock
entrepreneurial talent and you unlock
entrepreneurial talent and you unlock
people's
people's
people's
potential<00:07:22.400> now<00:07:22.599> the<00:07:22.759> third<00:07:23.039> component<00:07:23.520> of
potential now the third component of
potential now the third component of
Koch<00:07:24.080> success<00:07:24.879> is
Koch success is
Koch success is
marketing<00:07:26.960> ultimately<00:07:27.879> Koch<00:07:28.280> success
marketing ultimately Koch success
marketing ultimately Koch success
depends<00:07:29.080> on<00:07:29.520> one<00:07:29.759> crucial<00:07:30.240> fact<00:07:31.120> and<00:07:31.360> that<00:07:31.560> is
depends on one crucial fact and that is
depends on one crucial fact and that is
that<00:07:32.160> people<00:07:32.520> want<00:07:33.039> a
that people want a
that people want a
Coca-Cola<00:07:34.919> now<00:07:35.080> the<00:07:35.240> reason<00:07:35.599> these<00:07:35.800> micro
Coca-Cola now the reason these micro
Coca-Cola now the reason these micro
entrepreneurs<00:07:36.800> can<00:07:36.919> sell<00:07:37.199> or<00:07:37.400> make<00:07:37.520> a<00:07:37.720> profit
entrepreneurs can sell or make a profit
entrepreneurs can sell or make a profit
is<00:07:38.280> they<00:07:38.400> have<00:07:38.520> to<00:07:38.599> sell<00:07:38.960> every<00:07:39.160> single<00:07:39.440> bottle
is they have to sell every single bottle
is they have to sell every single bottle
in<00:07:39.840> their<00:07:40.000> push<00:07:40.240> card<00:07:40.400> or<00:07:40.520> their<00:07:40.800> wheelbarrow
in their push card or their wheelbarrow
in their push card or their wheelbarrow
so<00:07:42.039> they<00:07:42.400> rely<00:07:42.919> on
so they rely on
so they rely on
Coca-Cola<00:07:44.960> in<00:07:45.120> terms<00:07:45.440> of<00:07:45.599> its<00:07:45.759> marketing<00:07:46.199> and
Coca-Cola in terms of its marketing and
Coca-Cola in terms of its marketing and
what's<00:07:46.680> the<00:07:46.879> secret<00:07:47.319> to<00:07:47.479> their
what's the secret to their
what's the secret to their
marketing<00:07:49.199> well<00:07:49.360> it's<00:07:50.240> aspirational<00:07:51.240> it
marketing well it's aspirational it
marketing well it's aspirational it
Associates<00:07:52.120> that<00:07:52.400> product<00:07:52.800> with<00:07:52.960> the<00:07:53.159> kind<00:07:53.400> of
Associates that product with the kind of
Associates that product with the kind of
life<00:07:54.360> that<00:07:54.560> people<00:07:54.800> want<00:07:54.919> to<00:07:55.280> live<00:07:56.280> so<00:07:56.520> even
life that people want to live so even
life that people want to live so even
though<00:07:56.879> it's<00:07:57.000> a<00:07:57.199> global<00:07:57.680> company<00:07:58.560> they<00:07:58.759> take<00:07:59.360> a
though it's a global company they take a
though it's a global company they take a
very<00:07:59.879> local
very local
very local
approach<00:08:02.039> K's<00:08:02.479> Global<00:08:02.960> campaign<00:08:03.440> slogan<00:08:03.840> is
approach K's Global campaign slogan is
approach K's Global campaign slogan is
open<00:08:04.800> happiness<00:08:05.800> but<00:08:05.960> they<00:08:06.120> localize<00:08:06.639> it<00:08:07.400> and
open happiness but they localize it and
open happiness but they localize it and
they<00:08:07.639> don't<00:08:07.919> just<00:08:08.199> guess<00:08:08.520> what<00:08:08.680> makes<00:08:09.000> people
they don't just guess what makes people
they don't just guess what makes people
happy<00:08:10.000> they<00:08:10.120> go<00:08:10.240> to<00:08:10.440> places<00:08:10.759> like<00:08:10.919> Latin
happy they go to places like Latin
happy they go to places like Latin
America<00:08:11.520> and<00:08:11.680> they<00:08:11.919> realize<00:08:12.400> that<00:08:12.639> happiness
America and they realize that happiness
America and they realize that happiness
there<00:08:13.440> is<00:08:13.680> associated<00:08:14.400> with<00:08:14.639> family<00:08:15.159> life<00:08:16.159> and
there is associated with family life and
there is associated with family life and
in<00:08:16.520> South<00:08:16.879> Africa<00:08:17.800> they<00:08:18.000> associate<00:08:18.759> happiness
in South Africa they associate happiness
in South Africa they associate happiness
with<00:08:19.680> Ser<00:08:20.520> or<00:08:20.800> Community
with Ser or Community
with Ser or Community
respect<00:08:23.440> now<00:08:23.639> that<00:08:23.800> played<00:08:24.039> itself<00:08:24.360> out<00:08:24.560> in
respect now that played itself out in
respect now that played itself out in
the<00:08:24.800> World<00:08:25.080> Cup<00:08:25.400> campaign<00:08:26.240> let's<00:08:26.440> listen<00:08:26.680> to
the World Cup campaign let's listen to
the World Cup campaign let's listen to
this<00:08:27.039> song<00:08:27.280> that<00:08:27.440> kooch<00:08:27.720> created<00:08:28.000> for<00:08:28.199> it<00:08:28.520> wave
this song that kooch created for it wave
this song that kooch created for it wave
and<00:08:28.919> flag<00:08:29.360> by<00:08:29.520> Somali<00:08:30.039> hip-hop
[Music]
[Music]
[Music]
[Applause]
[Applause]
[Applause]
artist<00:08:46.040> give<00:08:46.240> you<00:08:46.640> Freedom<00:08:47.640> give<00:08:47.839> you<00:08:48.240> fire
artist give you Freedom give you fire
artist give you Freedom give you fire
give<00:08:49.440> you<00:08:49.760> reason<00:08:50.720> Take<00:08:51.000> You<00:08:51.360> Higher<00:08:52.160> see<00:08:52.600> the
give you reason Take You Higher see the
give you reason Take You Higher see the
Champions<00:08:53.920> take<00:08:54.200> the<00:08:54.399> field<00:08:54.880> down<00:08:55.519> unify<00:08:56.519> us
Champions take the field down unify us
Champions take the field down unify us
make<00:08:57.360> us<00:08:57.640> feel<00:08:58.000> proud<00:08:58.640> in<00:08:58.839> the<00:08:59.000> stre<00:08:59.240> needs<00:08:59.600> our
make us feel proud in the stre needs our
make us feel proud in the stre needs our
heads<00:09:00.440> are<00:09:00.880> lifting<00:09:01.880> as<00:09:02.079> we<00:09:02.279> lose<00:09:02.720> our
heads are lifting as we lose our
heads are lifting as we lose our
inhibition
inhibition
inhibition
celebration
it's<00:09:11.800> it<00:09:11.920> feels<00:09:12.240> pretty<00:09:12.519> good<00:09:12.880> right<00:09:13.680> well
it's it feels pretty good right well
it's it feels pretty good right well
they<00:09:13.959> didn't<00:09:14.200> stop<00:09:14.600> there<00:09:14.959> they<00:09:15.200> localized<00:09:15.720> it
they didn't stop there they localized it
they didn't stop there they localized it
into<00:09:16.079> 18<00:09:16.519> different<00:09:16.839> languages<00:09:17.480> and<00:09:17.560> it<00:09:17.680> went
into 18 different languages and it went
into 18 different languages and it went
number<00:09:18.200> one<00:09:18.440> on<00:09:18.600> the<00:09:18.760> pop<00:09:18.959> chart<00:09:19.240> in<00:09:19.440> 17
number one on the pop chart in 17
number one on the pop chart in 17
countries<00:09:22.839> it<00:09:23.000> reminds<00:09:23.399> me<00:09:23.480> of<00:09:23.600> a<00:09:23.680> song<00:09:23.880> that<00:09:24.000> I
countries it reminds me of a song that I
countries it reminds me of a song that I
remember<00:09:24.480> from<00:09:24.640> my<00:09:24.839> childhood<00:09:25.760> I'd<00:09:25.959> Like<00:09:26.079> to
remember from my childhood I'd Like to
remember from my childhood I'd Like to
Teach<00:09:26.640> the<00:09:26.760> World<00:09:27.040> to<00:09:27.200> Sing<00:09:28.079> that<00:09:28.320> also<00:09:28.600> went
Teach the World to Sing that also went
Teach the World to Sing that also went
number<00:09:29.000> one<00:09:29.200> one<00:09:29.399> on<00:09:29.480> the<00:09:29.640> pop
number one one on the pop
number one one on the pop
charts<00:09:31.399> both<00:09:31.760> songs<00:09:32.399> have<00:09:32.640> something<00:09:33.200> in
charts both songs have something in
charts both songs have something in
common<00:09:34.519> that<00:09:34.760> same<00:09:35.160> appeal<00:09:36.040> of<00:09:36.680> Celebration
common that same appeal of Celebration
common that same appeal of Celebration
and
unity<00:09:40.959> so<00:09:41.200> how<00:09:41.399> does<00:09:41.680> health<00:09:41.920> and<00:09:42.120> development
unity so how does health and development
unity so how does health and development
Market<00:09:44.720> well<00:09:45.480> it's<00:09:45.680> based<00:09:45.959> on<00:09:46.200> avoidance<00:09:47.160> not
Market well it's based on avoidance not
Market well it's based on avoidance not
aspirations<00:09:48.720> sure<00:09:48.880> you've<00:09:49.079> heard<00:09:49.320> some<00:09:49.440> of
aspirations sure you've heard some of
aspirations sure you've heard some of
these<00:09:49.800> messages<00:09:50.720> use<00:09:50.959> a<00:09:51.160> condom<00:09:52.120> don't<00:09:52.360> get
these messages use a condom don't get
these messages use a condom don't get
AIDS<00:09:53.680> wash<00:09:53.880> your<00:09:54.079> hands<00:09:54.720> you<00:09:54.839> might<00:09:55.040> not<00:09:55.200> get
AIDS wash your hands you might not get
AIDS wash your hands you might not get
diarrhea<00:09:56.959> it<00:09:57.079> doesn't<00:09:57.399> sound<00:09:57.760> anything<00:09:58.200> like
diarrhea it doesn't sound anything like
diarrhea it doesn't sound anything like
wave<00:09:58.760> and<00:09:59.120> flag<00:09:59.560> to<00:10:00.200> me<00:10:01.200> and<00:10:01.360> I<00:10:01.480> think<00:10:01.680> we<00:10:01.839> make
wave and flag to me and I think we make
wave and flag to me and I think we make
a<00:10:02.240> fundamental<00:10:02.920> mistake<00:10:03.480> we<00:10:03.680> make<00:10:03.880> an
a fundamental mistake we make an
a fundamental mistake we make an
assumption<00:10:05.200> we<00:10:05.360> think<00:10:05.600> that<00:10:05.720> if<00:10:05.920> people<00:10:06.320> need
assumption we think that if people need
assumption we think that if people need
something<00:10:07.800> we<00:10:07.959> don't<00:10:08.360> have<00:10:08.480> to<00:10:08.680> make<00:10:08.920> them
something we don't have to make them
something we don't have to make them
want<00:10:09.519> that<00:10:10.279> and<00:10:10.440> I<00:10:10.560> think<00:10:10.839> that's<00:10:11.000> a<00:10:11.519> mistake
want that and I think that's a mistake
want that and I think that's a mistake
and<00:10:12.640> there's<00:10:12.880> some<00:10:13.160> indications<00:10:13.760> around<00:10:14.000> the
and there's some indications around the
and there's some indications around the
world<00:10:14.360> that<00:10:14.519> this<00:10:14.600> is<00:10:14.720> starting<00:10:15.079> to<00:10:15.279> change
world that this is starting to change
world that this is starting to change
one<00:10:16.279> example<00:10:16.640> is
one example is
one example is
sanitation<00:10:18.600> we<00:10:18.800> know<00:10:19.279> that<00:10:19.440> a<00:10:19.560> million<00:10:19.839> and<00:10:19.920> a
sanitation we know that a million and a
sanitation we know that a million and a
half<00:10:20.279> children<00:10:20.680> die<00:10:20.959> a<00:10:21.120> year<00:10:21.399> from<00:10:21.640> diarrhea
half children die a year from diarrhea
half children die a year from diarrhea
and<00:10:22.760> a<00:10:22.920> lot<00:10:23.200> of<00:10:23.320> it<00:10:23.440> is<00:10:23.640> because<00:10:23.839> of<00:10:24.040> open
and a lot of it is because of open
and a lot of it is because of open
defecation<00:10:25.839> but<00:10:25.959> there's<00:10:26.120> a<00:10:26.320> solution<00:10:27.079> you
defecation but there's a solution you
defecation but there's a solution you
build<00:10:27.480> a<00:10:27.880> toilet<00:10:28.880> but<00:10:29.160> but<00:10:29.279> what<00:10:29.399> we're
build a toilet but but what we're
build a toilet but but what we're
finding<00:10:30.200> around<00:10:30.560> the<00:10:30.680> world<00:10:31.120> over<00:10:31.320> and<00:10:31.480> over
finding around the world over and over
finding around the world over and over
again<00:10:31.959> is<00:10:32.079> if<00:10:32.200> you<00:10:32.320> build<00:10:32.560> a<00:10:32.720> toilet<00:10:33.600> and<00:10:33.720> you
again is if you build a toilet and you
again is if you build a toilet and you
leave<00:10:34.200> it<00:10:34.480> there<00:10:34.760> it<00:10:34.880> doesn't<00:10:35.200> get<00:10:35.360> used
leave it there it doesn't get used
leave it there it doesn't get used
people<00:10:36.560> reuse<00:10:36.880> it<00:10:37.000> for<00:10:37.120> a<00:10:37.240> slab<00:10:37.519> for<00:10:37.639> their
people reuse it for a slab for their
people reuse it for a slab for their
home<00:10:38.399> they<00:10:38.760> sometimes<00:10:38.959> store<00:10:39.240> grain<00:10:39.519> in<00:10:39.639> it
home they sometimes store grain in it
home they sometimes store grain in it
I've<00:10:40.200> even<00:10:40.360> seen<00:10:40.600> it<00:10:40.760> used<00:10:41.000> for<00:10:41.160> a<00:10:41.240> chicken
I've even seen it used for a chicken
I've even seen it used for a chicken
Co<00:10:44.320> but<00:10:44.600> what<00:10:44.800> does<00:10:45.079> marketing<00:10:45.560> really<00:10:45.839> entail
Co but what does marketing really entail
Co but what does marketing really entail
that<00:10:46.560> would<00:10:46.760> make<00:10:46.959> a<00:10:47.200> sanitation<00:10:47.880> solution
that would make a sanitation solution
that would make a sanitation solution
get<00:10:48.639> a<00:10:48.839> result<00:10:49.240> in<00:10:49.440> diarrhea<00:10:50.240> well<00:10:50.440> you<00:10:50.560> work
get a result in diarrhea well you work
get a result in diarrhea well you work
with<00:10:50.880> the<00:10:51.040> community<00:10:51.639> you<00:10:51.800> start<00:10:52.040> to<00:10:52.240> talk<00:10:52.440> to
with the community you start to talk to
with the community you start to talk to
them<00:10:52.760> about<00:10:53.079> why<00:10:53.279> open<00:10:53.600> defecation<00:10:54.240> is
them about why open defecation is
them about why open defecation is
something<00:10:54.760> that<00:10:55.000> shouldn't<00:10:55.279> be<00:10:55.399> done<00:10:55.560> in<00:10:55.680> the
something that shouldn't be done in the
something that shouldn't be done in the
village<00:10:56.160> and<00:10:56.279> they<00:10:56.399> agree<00:10:56.680> to<00:10:56.920> that<00:10:57.720> but<00:10:57.959> then
village and they agree to that but then
village and they agree to that but then
you<00:10:58.360> take<00:10:58.560> the<00:10:58.720> toilet<00:10:59.360> and<00:10:59.480> you<00:10:59.720> position<00:11:00.120> it
you take the toilet and you position it
you take the toilet and you position it
as<00:11:00.480> a<00:11:00.800> modern<00:11:01.320> trendy
as a modern trendy
as a modern trendy
convenience<00:11:03.360> one<00:11:03.680> state<00:11:03.959> in<00:11:04.160> Northern<00:11:04.519> India
convenience one state in Northern India
convenience one state in Northern India
has<00:11:05.040> gone<00:11:05.320> so<00:11:05.600> far<00:11:05.959> as<00:11:06.079> to<00:11:06.200> link<00:11:06.519> toilets<00:11:07.360> to
has gone so far as to link toilets to
has gone so far as to link toilets to
courtship<00:11:08.800> and<00:11:08.880> it<00:11:09.040> works<00:11:09.880> look<00:11:10.000> at<00:11:10.160> these
headlines<00:11:16.240> I'm<00:11:16.360> not<00:11:16.639> kidding<00:11:17.399> women<00:11:17.680> are
headlines I'm not kidding women are
headlines I'm not kidding women are
refusing<00:11:18.440> to<00:11:18.639> marry<00:11:19.000> men<00:11:19.279> without<00:11:19.600> toilets<00:11:20.120> no
refusing to marry men without toilets no
refusing to marry men without toilets no
l<00:11:21.279> no<00:11:21.519> I<00:11:21.800> do
l no I do
l no I do
now<00:11:25.040> it's<00:11:25.279> not<00:11:25.639> just<00:11:25.920> a<00:11:26.079> funny<00:11:26.440> headline<00:11:27.320> it's
now it's not just a funny headline it's
now it's not just a funny headline it's
Innovative<00:11:28.399> it's<00:11:28.519> an<00:11:28.680> in<00:11:29.000> inovative
Innovative it's an in inovative
Innovative it's an in inovative
marketing<00:11:30.279> campaign<00:11:31.279> but<00:11:31.480> more<00:11:31.880> importantly
marketing campaign but more importantly
marketing campaign but more importantly
it<00:11:33.240> saves
it saves
it saves
lives<00:11:36.000> take<00:11:36.120> a<00:11:36.279> look<00:11:36.440> at<00:11:36.639> this<00:11:37.600> this<00:11:37.720> is<00:11:37.839> a<00:11:38.000> room
lives take a look at this this is a room
lives take a look at this this is a room
full<00:11:38.680> of<00:11:38.920> young<00:11:39.120> men<00:11:39.600> and<00:11:39.839> my<00:11:40.000> husband<00:11:40.320> Bill
full of young men and my husband Bill
full of young men and my husband Bill
and<00:11:41.560> uh<00:11:42.160> can<00:11:42.279> you<00:11:42.480> guess<00:11:42.680> what<00:11:42.800> the<00:11:42.920> young<00:11:43.120> men
and uh can you guess what the young men
and uh can you guess what the young men
are<00:11:43.600> waiting
are waiting
are waiting
for<00:11:46.160> they're<00:11:46.399> waiting<00:11:46.760> to<00:11:46.920> be
for they're waiting to be
for they're waiting to be
circumcised<00:11:49.000> can<00:11:49.160> you<00:11:49.320> believe<00:11:49.720> that<00:11:50.680> we<00:11:50.839> know
circumcised can you believe that we know
circumcised can you believe that we know
that<00:11:51.320> circumcision<00:11:52.320> reduces<00:11:53.000> HIV<00:11:53.440> infection
that circumcision reduces HIV infection
that circumcision reduces HIV infection
by<00:11:54.120> 60%<00:11:54.920> in<00:11:55.120> men<00:11:55.839> and<00:11:55.959> when<00:11:56.079> we<00:11:56.240> first<00:11:56.440> heard
by 60% in men and when we first heard
by 60% in men and when we first heard
this<00:11:56.920> result<00:11:57.279> inside<00:11:57.600> the<00:11:57.720> foundation<00:11:58.279> I<00:11:58.399> have
this result inside the foundation I have
this result inside the foundation I have
to<00:11:58.639> admit<00:11:59.079> bill<00:11:59.320> and<00:11:59.399> I<00:11:59.480> were<00:11:59.600> scratching<00:11:59.959> our
to admit bill and I were scratching our
to admit bill and I were scratching our
heads<00:12:00.279> a<00:12:00.360> little<00:12:00.480> bit<00:12:00.600> and<00:12:00.680> we're<00:12:00.760> were<00:12:00.839> saying
heads a little bit and we're were saying
heads a little bit and we're were saying
but<00:12:01.240> who's<00:12:01.480> going<00:12:01.560> to<00:12:01.800> volunteer<00:12:02.440> for<00:12:02.720> this
but who's going to volunteer for this
but who's going to volunteer for this
procedure<00:12:03.560> but<00:12:03.680> it<00:12:03.880> turns<00:12:04.399> out<00:12:04.959> the<00:12:05.120> men<00:12:05.360> do
procedure but it turns out the men do
procedure but it turns out the men do
because<00:12:06.480> they're<00:12:06.680> hearing<00:12:07.079> from<00:12:07.240> their
because they're hearing from their
because they're hearing from their
girlfriends<00:12:08.120> that<00:12:08.279> they<00:12:08.480> prefer<00:12:08.839> it<00:12:09.440> and<00:12:09.600> the
girlfriends that they prefer it and the
girlfriends that they prefer it and the
men<00:12:10.040> also<00:12:10.360> believe<00:12:10.680> it<00:12:10.839> improves<00:12:11.240> their<00:12:11.440> sex
men also believe it improves their sex
men also believe it improves their sex
life<00:12:13.399> so<00:12:13.680> if<00:12:13.920> we<00:12:14.199> can<00:12:14.399> start<00:12:14.680> to<00:12:15.839> understand
life so if we can start to understand
life so if we can start to understand
what<00:12:17.160> people<00:12:18.000> really<00:12:18.600> want<00:12:18.959> in<00:12:19.160> health<00:12:19.399> and
what people really want in health and
what people really want in health and
development<00:12:20.720> we<00:12:20.880> can<00:12:21.079> change<00:12:21.800> communities
development we can change communities
development we can change communities
and<00:12:23.040> we<00:12:23.199> can<00:12:23.360> change<00:12:23.959> whole
and we can change whole
and we can change whole
Nations<00:12:26.880> so<00:12:27.240> why<00:12:27.399> is<00:12:27.560> all<00:12:27.680> of<00:12:27.839> this<00:12:28.000> so
Nations so why is all of this so
Nations so why is all of this so
important<00:12:29.120> well<00:12:29.320> let's<00:12:29.639> talk<00:12:30.000> about<00:12:30.320> what
important well let's talk about what
important well let's talk about what
happens<00:12:30.959> when<00:12:31.120> this<00:12:31.320> all<00:12:31.560> comes<00:12:31.959> together
happens when this all comes together
happens when this all comes together
when<00:12:32.360> you<00:12:32.560> tie<00:12:32.920> the<00:12:33.079> three<00:12:33.360> things<00:12:33.800> together
when you tie the three things together
when you tie the three things together
and<00:12:34.880> polio<00:12:35.360> I<00:12:35.440> think<00:12:35.600> is<00:12:35.760> one<00:12:35.880> of<00:12:36.000> the<00:12:36.199> most
and polio I think is one of the most
and polio I think is one of the most
powerful<00:12:37.480> examples<00:12:38.480> we've<00:12:38.760> seen<00:12:39.199> a<00:12:39.800> 99%
powerful examples we've seen a 99%
powerful examples we've seen a 99%
reduction<00:12:41.160> in<00:12:41.360> polio<00:12:41.839> in<00:12:42.040> 20<00:12:42.399> years<00:12:43.320> so<00:12:43.519> if<00:12:43.600> you
reduction in polio in 20 years so if you
reduction in polio in 20 years so if you
look<00:12:43.959> back<00:12:44.079> to<00:12:44.240> 1988<00:12:44.959> there<00:12:45.160> about
look back to 1988 there about
look back to 1988 there about
350,000<00:12:46.959> cases<00:12:47.240> of<00:12:47.399> polio<00:12:47.839> on<00:12:47.959> the<00:12:48.079> planet
350,000 cases of polio on the planet
350,000 cases of polio on the planet
that<00:12:48.639> year<00:12:49.440> in<00:12:49.839> 2009<00:12:50.360> we're<00:12:50.600> down<00:12:50.760> to<00:12:50.959> 1,600
that year in 2009 we're down to 1,600
that year in 2009 we're down to 1,600
cases<00:12:53.040> well<00:12:53.199> how<00:12:53.320> did<00:12:53.519> that
cases well how did that
cases well how did that
happen<00:12:55.399> let's<00:12:55.560> look<00:12:55.680> at<00:12:55.800> a<00:12:55.920> country<00:12:56.240> like
happen let's look at a country like
happen let's look at a country like
India<00:12:57.160> they<00:12:57.360> have<00:12:57.600> over<00:12:57.800> a<00:12:58.000> billion<00:12:58.360> people<00:12:58.600> in
India they have over a billion people in
India they have over a billion people in
this<00:12:58.880> this
this this
this this
country<00:13:00.560> but<00:13:00.760> they<00:13:00.959> have<00:13:01.720> 35,000<00:13:02.720> local
country but they have 35,000 local
country but they have 35,000 local
doctors<00:13:04.160> who<00:13:04.399> report<00:13:04.839> paralysis<00:13:05.440> and
doctors who report paralysis and
doctors who report paralysis and
clinicians<00:13:06.160> a<00:13:06.480> huge<00:13:07.160> reporting<00:13:07.680> system<00:13:07.959> and
clinicians a huge reporting system and
clinicians a huge reporting system and
chemists<00:13:09.040> they<00:13:09.160> have<00:13:09.320> 2<00:13:09.480> and<00:13:09.600> a<00:13:09.720> half<00:13:10.040> million
chemists they have 2 and a half million
chemists they have 2 and a half million
vaccinators<00:13:12.480> but<00:13:12.639> let<00:13:12.720> me<00:13:12.880> make<00:13:13.040> the<00:13:13.199> story<00:13:13.399> a
vaccinators but let me make the story a
vaccinators but let me make the story a
little<00:13:13.639> bit<00:13:13.800> more<00:13:14.000> concrete<00:13:14.360> for<00:13:14.519> you<00:13:15.000> let<00:13:15.079> me
little bit more concrete for you let me
little bit more concrete for you let me
tell<00:13:15.360> you<00:13:15.480> the<00:13:15.600> story<00:13:15.839> of<00:13:15.920> Shri<00:13:16.279> Ram<00:13:16.560> an
tell you the story of Shri Ram an
tell you the story of Shri Ram an
18-month<00:13:17.399> boy<00:13:17.920> in<00:13:18.120> Bear<00:13:18.519> a<00:13:18.639> Northern<00:13:19.000> State<00:13:19.199> in
18-month boy in Bear a Northern State in
18-month boy in Bear a Northern State in
India<00:13:20.600> this<00:13:20.839> year<00:13:21.399> on<00:13:21.639> August<00:13:21.959> 8th<00:13:22.279> he<00:13:22.360> felt
India this year on August 8th he felt
India this year on August 8th he felt
paralysis<00:13:23.760> and<00:13:23.920> on<00:13:24.040> the<00:13:24.199> 13th<00:13:25.040> his<00:13:25.279> parents
paralysis and on the 13th his parents
paralysis and on the 13th his parents
took<00:13:25.800> him<00:13:25.920> to<00:13:26.079> the<00:13:26.240> doctor<00:13:27.199> on<00:13:27.440> August<00:13:27.800> 14th
took him to the doctor on August 14th
took him to the doctor on August 14th
and<00:13:28.399> 15th<00:13:28.880> they<00:13:29.000> took<00:13:29.120> a<00:13:29.240> stool<00:13:29.560> sample<00:13:30.199> and<00:13:30.360> by
and 15th they took a stool sample and by
and 15th they took a stool sample and by
the<00:13:30.639> 25th<00:13:31.120> of<00:13:31.279> August<00:13:31.680> it<00:13:31.800> was<00:13:31.959> confirmed<00:13:32.480> he
the 25th of August it was confirmed he
the 25th of August it was confirmed he
had<00:13:32.880> type<00:13:33.120> 1<00:13:33.600> polio<00:13:34.600> by<00:13:34.839> August<00:13:35.279> 30th<00:13:36.000> a
had type 1 polio by August 30th a
had type 1 polio by August 30th a
genetic<00:13:36.519> test<00:13:36.920> was<00:13:37.040> done<00:13:37.320> and<00:13:37.480> we<00:13:37.600> knew<00:13:37.880> what
genetic test was done and we knew what
genetic test was done and we knew what
strain<00:13:38.600> of<00:13:38.800> polio<00:13:39.160> shiram<00:13:39.839> had<00:13:40.639> now<00:13:40.839> it<00:13:40.959> could
strain of polio shiram had now it could
strain of polio shiram had now it could
have<00:13:41.240> come<00:13:41.440> from<00:13:41.639> one<00:13:41.760> of<00:13:41.920> two<00:13:42.199> places<00:13:42.920> it
have come from one of two places it
have come from one of two places it
could<00:13:43.199> have<00:13:43.360> come<00:13:43.600> from<00:13:43.800> Nepal<00:13:44.360> just<00:13:44.519> to<00:13:44.680> the
could have come from Nepal just to the
could have come from Nepal just to the
north<00:13:45.160> across<00:13:45.480> the<00:13:45.600> border<00:13:46.160> or<00:13:46.360> from<00:13:46.560> Jaron<00:13:47.240> a
north across the border or from Jaron a
north across the border or from Jaron a
state<00:13:47.720> just<00:13:47.880> to<00:13:48.079> the<00:13:48.279> South<00:13:49.279> luckily<00:13:49.760> the
state just to the South luckily the
state just to the South luckily the
genetic<00:13:50.320> testing<00:13:50.800> proved<00:13:51.320> that<00:13:51.480> in<00:13:51.639> fact<00:13:51.880> this
genetic testing proved that in fact this
genetic testing proved that in fact this
strand<00:13:52.480> came<00:13:52.800> North<00:13:53.160> because<00:13:53.399> had<00:13:53.519> it<00:13:53.639> come
strand came North because had it come
strand came North because had it come
from<00:13:54.040> the<00:13:54.199> south<00:13:54.480> it<00:13:54.560> would<00:13:54.680> have<00:13:54.800> had<00:13:54.920> a<00:13:55.240> much
from the south it would have had a much
from the south it would have had a much
wider<00:13:56.040> impact<00:13:56.399> in<00:13:56.519> terms<00:13:56.759> of<00:13:56.959> transmission<00:13:57.680> so
wider impact in terms of transmission so
wider impact in terms of transmission so
many<00:13:58.040> more<00:13:58.240> people<00:13:58.440> would<00:13:58.519> have<00:13:58.800> been
many more people would have been
many more people would have been
affected<00:14:00.199> so<00:14:00.399> what's<00:14:00.600> the<00:14:00.720> end<00:14:01.000> game<00:14:01.440> well<00:14:01.600> on
affected so what's the end game well on
affected so what's the end game well on
September<00:14:02.279> 4th<00:14:02.720> there<00:14:02.800> was<00:14:02.959> a<00:14:03.279> huge<00:14:03.639> mop-up
September 4th there was a huge mop-up
September 4th there was a huge mop-up
Campaign<00:14:04.600> which<00:14:04.720> is<00:14:04.839> what<00:14:04.959> you<00:14:05.040> do<00:14:05.199> in<00:14:05.360> polio
Campaign which is what you do in polio
Campaign which is what you do in polio
they<00:14:06.240> went<00:14:06.480> out<00:14:06.759> and<00:14:06.920> where<00:14:07.079> shiram<00:14:07.600> lives
they went out and where shiram lives
they went out and where shiram lives
they<00:14:08.079> vaccinated<00:14:08.720> 2<00:14:09.040> million<00:14:09.639> people<00:14:10.639> so<00:14:11.120> in
they vaccinated 2 million people so in
they vaccinated 2 million people so in
less<00:14:11.639> than<00:14:11.759> a<00:14:11.959> month<00:14:12.399> we<00:14:12.519> went<00:14:12.759> from<00:14:13.000> one<00:14:13.320> case
less than a month we went from one case
less than a month we went from one case
of<00:14:13.720> paralysis<00:14:14.560> to<00:14:14.800> a<00:14:14.959> targeted<00:14:15.519> vaccination
of paralysis to a targeted vaccination
of paralysis to a targeted vaccination
program<00:14:16.880> and<00:14:17.000> I'm<00:14:17.199> happy<00:14:17.440> to<00:14:17.519> say<00:14:17.759> only<00:14:18.160> one
program and I'm happy to say only one
program and I'm happy to say only one
other<00:14:18.800> person<00:14:19.040> in<00:14:19.199> that<00:14:19.360> area<00:14:19.680> got<00:14:20.320> polio
other person in that area got polio
other person in that area got polio
that's<00:14:21.600> how<00:14:21.759> you<00:14:22.000> keep<00:14:22.360> a<00:14:22.759> huge<00:14:23.160> outbreak<00:14:23.639> from
that's how you keep a huge outbreak from
that's how you keep a huge outbreak from
spreading<00:14:24.880> and<00:14:25.000> it<00:14:25.160> shows<00:14:25.800> what<00:14:25.959> can<00:14:26.199> happen
spreading and it shows what can happen
spreading and it shows what can happen
when<00:14:26.839> local<00:14:27.320> people<00:14:27.800> have<00:14:28.079> the<00:14:28.279> data<00:14:28.800> in<00:14:28.959> their
when local people have the data in their
when local people have the data in their
hands<00:14:30.040> they<00:14:30.199> can<00:14:30.440> save
hands they can save
hands they can save
lives<00:14:33.279> now<00:14:33.440> one<00:14:33.560> of<00:14:33.680> the<00:14:33.839> challenges<00:14:34.279> in<00:14:34.480> polio
lives now one of the challenges in polio
lives now one of the challenges in polio
still<00:14:35.279> is<00:14:35.440> marketing<00:14:36.040> but<00:14:36.160> it<00:14:36.279> might<00:14:36.440> not<00:14:36.600> be
still is marketing but it might not be
still is marketing but it might not be
what<00:14:36.959> you<00:14:37.120> think<00:14:37.880> it's<00:14:38.120> not<00:14:38.360> the<00:14:38.560> marketing<00:14:39.120> on
what you think it's not the marketing on
what you think it's not the marketing on
the<00:14:39.480> ground<00:14:39.880> it's<00:14:40.079> not<00:14:40.320> telling<00:14:40.600> the<00:14:40.759> parents
the ground it's not telling the parents
the ground it's not telling the parents
if<00:14:41.320> you<00:14:41.440> see<00:14:41.720> paralysis<00:14:42.320> take<00:14:42.480> your<00:14:42.639> child<00:14:42.800> to
if you see paralysis take your child to
if you see paralysis take your child to
the<00:14:43.120> doctor<00:14:43.399> or<00:14:43.560> get<00:14:43.680> your<00:14:43.880> child
the doctor or get your child
the doctor or get your child
vaccinated<00:14:45.720> we<00:14:45.880> have<00:14:46.000> a<00:14:46.199> problem<00:14:46.480> with
vaccinated we have a problem with
vaccinated we have a problem with
marketing<00:14:47.040> in<00:14:47.120> the<00:14:47.240> donor<00:14:47.560> Community<00:14:48.120> the<00:14:48.240> G8
marketing in the donor Community the G8
marketing in the donor Community the G8
Nations<00:14:49.199> have<00:14:49.320> been<00:14:49.560> incredibly<00:14:50.240> generous<00:14:50.639> on
Nations have been incredibly generous on
Nations have been incredibly generous on
polio<00:14:51.279> over<00:14:51.480> the<00:14:51.639> last<00:14:51.880> 20<00:14:52.199> years<00:14:52.959> but<00:14:53.079> we're
polio over the last 20 years but we're
polio over the last 20 years but we're
starting<00:14:53.519> to<00:14:53.680> have<00:14:53.880> something<00:14:54.199> called<00:14:54.440> polio
starting to have something called polio
starting to have something called polio
fatigue<00:14:55.720> and<00:14:55.839> that<00:14:55.959> is<00:14:56.079> that<00:14:56.240> the<00:14:56.320> donor
fatigue and that is that the donor
fatigue and that is that the donor
Nations<00:14:57.000> aren't<00:14:57.240> wanting<00:14:57.440> to<00:14:57.560> fund<00:14:57.920> polio<00:14:58.279> any
Nations aren't wanting to fund polio any
Nations aren't wanting to fund polio any
longer
longer
longer
so<00:14:59.440> by<00:14:59.639> next<00:14:59.839> summer<00:15:00.240> we're<00:15:00.480> cited<00:15:00.800> to<00:15:00.880> run<00:15:01.040> out
so by next summer we're cited to run out
so by next summer we're cited to run out
of<00:15:01.279> money<00:15:01.519> on<00:15:01.880> polio<00:15:02.880> so<00:15:03.120> we<00:15:03.279> are
of money on polio so we are
of money on polio so we are
99%<00:15:05.639> of<00:15:05.759> the<00:15:05.920> way<00:15:06.279> there<00:15:07.120> on<00:15:07.399> this<00:15:07.600> gold<00:15:08.160> and
99% of the way there on this gold and
99% of the way there on this gold and
we're<00:15:08.440> about<00:15:08.600> to<00:15:08.720> run<00:15:08.920> short<00:15:09.120> of
we're about to run short of
we're about to run short of
money<00:15:10.839> and<00:15:11.120> I<00:15:11.320> think<00:15:11.680> that<00:15:11.800> if<00:15:11.920> the<00:15:12.160> marketing
money and I think that if the marketing
money and I think that if the marketing
were<00:15:12.920> more<00:15:13.320> aspirational<00:15:14.279> if<00:15:14.440> we<00:15:14.639> could<00:15:14.839> focus
were more aspirational if we could focus
were more aspirational if we could focus
as<00:15:15.279> a<00:15:15.399> community<00:15:15.759> on<00:15:16.079> how<00:15:16.360> far<00:15:16.639> we've<00:15:16.920> come<00:15:17.759> and
as a community on how far we've come and
as a community on how far we've come and
how<00:15:18.399> amazing<00:15:19.000> it<00:15:19.079> would<00:15:19.279> be<00:15:19.440> to<00:15:19.639> eradicate
how amazing it would be to eradicate
how amazing it would be to eradicate
this<00:15:20.399> disease<00:15:21.399> we<00:15:21.519> could<00:15:21.720> put<00:15:21.959> polio<00:15:22.399> fatigue
this disease we could put polio fatigue
this disease we could put polio fatigue
and<00:15:23.639> polio<00:15:24.320> behind<00:15:24.720> us<00:15:25.720> and<00:15:25.880> if<00:15:26.040> we<00:15:26.160> could<00:15:26.360> do
and polio behind us and if we could do
and polio behind us and if we could do
that<00:15:26.920> we<00:15:27.079> could<00:15:27.440> stop<00:15:27.880> vaccinating<00:15:28.720> everybody
that we could stop vaccinating everybody
that we could stop vaccinating everybody
worldwide<00:15:29.800> in<00:15:30.040> all<00:15:30.199> of<00:15:30.319> our<00:15:30.519> countries<00:15:30.880> for
worldwide in all of our countries for
worldwide in all of our countries for
polio<00:15:32.279> and<00:15:32.399> it<00:15:32.480> would<00:15:32.720> only<00:15:33.000> be<00:15:33.240> the<00:15:33.440> second
polio and it would only be the second
polio and it would only be the second
disease<00:15:34.720> ever<00:15:35.199> wiped<00:15:35.519> off<00:15:35.720> the<00:15:35.839> face<00:15:36.040> of<00:15:36.160> the
disease ever wiped off the face of the
disease ever wiped off the face of the
planet<00:15:37.759> and<00:15:37.920> we<00:15:38.040> are<00:15:38.440> so<00:15:39.120> close<00:15:39.959> and<00:15:40.199> this
planet and we are so close and this
planet and we are so close and this
Victory<00:15:40.880> is<00:15:41.120> so
Victory is so
Victory is so
possible<00:15:43.759> so<00:15:43.959> if<00:15:44.120> K's<00:15:44.639> marketers<00:15:45.399> came<00:15:45.639> to<00:15:45.880> me
possible so if K's marketers came to me
possible so if K's marketers came to me
and<00:15:46.920> asked<00:15:47.360> me<00:15:48.240> to<00:15:48.480> define
and asked me to define
and asked me to define
happiness<00:15:51.079> I'd<00:15:51.279> say<00:15:51.560> my<00:15:51.759> vision<00:15:52.000> of<00:15:52.240> Happiness
happiness I'd say my vision of Happiness
happiness I'd say my vision of Happiness
is<00:15:52.839> a<00:15:53.000> mother<00:15:53.319> holding<00:15:53.920> a<00:15:54.120> healthy<00:15:54.800> baby<00:15:55.480> in
is a mother holding a healthy baby in
is a mother holding a healthy baby in
her
her
her
arms<00:15:57.440> to<00:15:57.720> me<00:15:58.800> that<00:15:59.040> is<00:15:59.399> deep
arms to me that is deep
arms to me that is deep
happiness<00:16:02.560> and<00:16:02.680> so<00:16:02.839> if<00:16:03.000> we<00:16:03.120> can<00:16:03.279> learn<00:16:03.519> lessons
happiness and so if we can learn lessons
happiness and so if we can learn lessons
from<00:16:04.040> the<00:16:04.160> innovators<00:16:04.680> in<00:16:04.920> every<00:16:05.279> sector<00:16:06.079> then
from the innovators in every sector then
from the innovators in every sector then
in<00:16:06.360> the<00:16:06.560> future<00:16:07.240> we<00:16:07.519> make<00:16:08.440> together<00:16:09.440> that
in the future we make together that
in the future we make together that
happiness<00:16:10.360> can<00:16:10.600> be<00:16:11.519> just<00:16:11.800> as<00:16:12.000> ubiquitous<00:16:12.800> as
happiness can be just as ubiquitous as
happiness can be just as ubiquitous as
Coca-Cola<00:16:14.600> thank
Coca-Cola thank
Coca-Cola thank
[Applause]
you
Melinda French Gates, melinda, Gates, Bill, business, coca, cola, coke, non-profit
