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Women should represent women in media - Megan Kamerick
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Women should represent women in media - Megan Kamerick

 


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[Music] [Music] [Applause] [Applause] [Applause] like<00:00:16.840> most<00:00:17.119> journalists<00:00:17.880> I'm<00:00:18.039> an<00:00:18.199> idealist<00:00:19.199> I like most journalists I'm an idealist I like most journalists I'm an idealist I love<00:00:19.640> unearthing<00:00:20.320> good<00:00:20.560> stories<00:00:21.439> especially love unearthing good stories especially love unearthing good stories especially untold untold untold stories<00:00:24.480> I<00:00:24.599> just<00:00:24.800> didn't<00:00:25.160> think<00:00:25.760> that<00:00:25.920> in<00:00:26.080> 2011 stories I just didn't think that in 2011 stories I just didn't think that in 2011 women<00:00:27.199> would<00:00:27.439> still<00:00:27.679> be<00:00:27.840> in<00:00:28.039> that women would still be in that women would still be in that category<00:00:29.800> I'm<00:00:30.080> the<00:00:30.199> president<00:00:30.560> of<00:00:30.640> the category I'm the president of the category I'm the president of the journalism<00:00:31.199> and<00:00:31.359> women's<00:00:32.160> Symposium<00:00:33.160> Jaws journalism and women's Symposium Jaws journalism and women's Symposium Jaws that's that's that's Sharky<00:00:36.559> I<00:00:36.680> joined<00:00:37.120> 10<00:00:37.320> years<00:00:37.480> ago<00:00:37.719> because<00:00:37.960> I Sharky I joined 10 years ago because I Sharky I joined 10 years ago because I wanted<00:00:38.360> female<00:00:38.719> role<00:00:38.960> models<00:00:39.360> and<00:00:39.440> I<00:00:39.520> was wanted female role models and I was wanted female role models and I was frustrated<00:00:40.840> by<00:00:41.000> the<00:00:41.120> lagging<00:00:41.559> status<00:00:41.879> of frustrated by the lagging status of frustrated by the lagging status of women<00:00:42.280> in<00:00:42.399> our<00:00:42.680> profession<00:00:43.559> and<00:00:43.760> what<00:00:43.879> that women in our profession and what that women in our profession and what that meant<00:00:44.280> for<00:00:44.559> our<00:00:44.800> image<00:00:45.079> in<00:00:45.239> the meant for our image in the meant for our image in the media<00:00:47.320> we<00:00:47.480> make<00:00:47.640> up<00:00:47.879> half<00:00:48.120> the<00:00:48.320> population<00:00:48.719> of media we make up half the population of media we make up half the population of the<00:00:48.960> world<00:00:49.320> but<00:00:49.440> we're<00:00:49.600> just<00:00:49.800> 24%<00:00:50.760> of<00:00:50.879> the<00:00:51.000> news the world but we're just 24% of the news the world but we're just 24% of the news subjects<00:00:52.039> quoted<00:00:52.440> in<00:00:52.600> news<00:00:53.039> stories<00:00:54.039> and subjects quoted in news stories and subjects quoted in news stories and we're<00:00:54.320> just<00:00:54.680> 20%<00:00:55.359> of<00:00:55.480> the<00:00:55.640> experts<00:00:56.239> quoted<00:00:56.600> in we're just 20% of the experts quoted in we're just 20% of the experts quoted in stories<00:00:57.680> and<00:00:57.840> now<00:00:58.079> with<00:00:58.199> today's<00:00:58.760> technology stories and now with today's technology stories and now with today's technology it's<00:01:00.000> it's<00:01:00.239> possible<00:01:00.600> to<00:01:00.800> remove<00:01:01.160> women<00:01:01.480> from it's it's possible to remove women from it's it's possible to remove women from the<00:01:01.760> picture the picture the picture completely<00:01:03.879> this<00:01:04.000> is<00:01:04.119> a<00:01:04.320> picture<00:01:04.920> of<00:01:05.360> uh completely this is a picture of uh completely this is a picture of uh President<00:01:05.960> Barack<00:01:06.320> Obama<00:01:06.840> and<00:01:06.960> his<00:01:07.119> advisers President Barack Obama and his advisers President Barack Obama and his advisers tracking<00:01:08.080> the<00:01:08.240> killing<00:01:08.640> of<00:01:08.799> Osama<00:01:09.200> bin<00:01:09.400> Laden tracking the killing of Osama bin Laden tracking the killing of Osama bin Laden you<00:01:09.960> can<00:01:10.119> see<00:01:10.439> Hillary<00:01:10.799> Clinton<00:01:11.119> on<00:01:11.240> the<00:01:11.520> right you can see Hillary Clinton on the right you can see Hillary Clinton on the right let's<00:01:12.680> see<00:01:12.840> how<00:01:12.960> the<00:01:13.080> photo<00:01:13.400> ran<00:01:13.560> in<00:01:13.720> an let's see how the photo ran in an let's see how the photo ran in an Orthodox<00:01:14.400> Jewish<00:01:14.759> newspaper<00:01:15.360> based<00:01:15.600> in Orthodox Jewish newspaper based in Orthodox Jewish newspaper based in Brooklin<00:01:17.560> Hillary's<00:01:18.119> completely



gone<00:01:22.200> the<00:01:22.360> paper<00:01:22.799> apologized<00:01:23.400> but<00:01:23.520> said<00:01:23.640> it
gone the paper apologized but said it gone the paper apologized but said it never<00:01:24.000> runs<00:01:24.320> photos<00:01:24.640> of<00:01:24.840> women<00:01:25.280> they<00:01:25.400> might<00:01:25.560> be never runs photos of women they might be never runs photos of women they might be sexually



provocative<00:01:29.360> this<00:01:29.479> isn't<00:01:29.960> extreme<00:01:30.520> case<00:01:30.960> yes
provocative this isn't extreme case yes provocative this isn't extreme case yes but<00:01:31.640> the<00:01:31.799> fact<00:01:32.119> is<00:01:32.640> women<00:01:32.880> are<00:01:33.040> only<00:01:33.360> 19%<00:01:34.280> of but the fact is women are only 19% of but the fact is women are only 19% of the<00:01:34.560> sources<00:01:34.960> and<00:01:35.159> stories<00:01:35.560> on<00:01:35.920> politics<00:01:36.720> and the sources and stories on politics and the sources and stories on politics and only<00:01:37.119> 20%<00:01:38.079> in<00:01:38.240> stories<00:01:38.560> on<00:01:38.759> the only 20% in stories on the only 20% in stories on the economy<00:01:41.439> the<00:01:41.560> news<00:01:41.840> continues<00:01:42.200> to<00:01:42.320> give<00:01:42.439> us<00:01:42.560> a economy the news continues to give us a economy the news continues to give us a picture<00:01:43.200> where<00:01:43.399> men<00:01:43.680> outnumber<00:01:44.240> women<00:01:44.520> in picture where men outnumber women in picture where men outnumber women in nearly<00:01:45.000> all<00:01:45.280> occupational<00:01:46.040> categories nearly all occupational categories nearly all occupational categories except<00:01:47.040> two<00:01:48.159> students<00:01:49.159> and except two students and except two students and homemakers<00:01:51.600> so<00:01:51.880> we<00:01:52.040> all<00:01:52.240> get<00:01:52.399> a<00:01:52.560> very homemakers so we all get a very homemakers so we all get a very distorted<00:01:53.280> picture<00:01:53.600> of distorted picture of distorted picture of reality<00:01:55.680> the<00:01:55.880> problem<00:01:56.159> is<00:01:56.360> of<00:01:56.520> course<00:01:56.759> there reality the problem is of course there reality the problem is of course there aren't<00:01:57.200> enough<00:01:57.360> women<00:01:57.560> in<00:01:57.719> newsrooms<00:01:58.560> they aren't enough women in newsrooms they aren't enough women in newsrooms they reported<00:01:59.159> just<00:01:59.320> 37<00:02:00.000> %<00:02:00.360> of<00:02:00.520> stories<00:02:00.840> in<00:02:01.079> print reported just 37 % of stories in print reported just 37 % of stories in print TV<00:02:01.840> and<00:02:02.360> radio<00:02:03.360> even<00:02:03.640> in<00:02:03.840> stories<00:02:04.159> on TV and radio even in stories on TV and radio even in stories on gender-based<00:02:05.439> violence<00:02:06.439> men<00:02:06.680> get<00:02:06.840> an gender-based violence men get an gender-based violence men get an overwhelming<00:02:07.520> majority<00:02:07.960> of<00:02:08.119> print<00:02:08.440> space<00:02:08.640> in overwhelming majority of print space in overwhelming majority of print space in airtime<00:02:09.959> case<00:02:10.200> in airtime case in airtime case in point<00:02:12.319> this<00:02:12.480> March<00:02:12.760> the<00:02:12.879> New<00:02:13.000> York<00:02:13.239> Times<00:02:13.440> ran point this March the New York Times ran point this March the New York Times ran a<00:02:13.800> story<00:02:14.200> by<00:02:14.360> James<00:02:14.640> McKinley<00:02:15.160> about<00:02:15.319> a<00:02:15.480> gang a story by James McKinley about a gang a story by James McKinley about a gang rape<00:02:16.200> of<00:02:16.319> a<00:02:16.440> young<00:02:16.640> girl<00:02:16.879> 11<00:02:17.200> years<00:02:17.400> old<00:02:17.720> in<00:02:17.840> a rape of a young girl 11 years old in a rape of a young girl 11 years old in a small<00:02:18.239> Texas<00:02:18.760> town<00:02:19.760> McKinley<00:02:20.319> writes<00:02:20.640> that small Texas town McKinley writes that small Texas town McKinley writes that the<00:02:20.879> community<00:02:21.280> is<00:02:21.440> wondering<00:02:22.000> quote<00:02:22.920> how the community is wondering quote how the community is wondering quote how could<00:02:23.239> their<00:02:23.400> boys<00:02:23.800> have<00:02:23.959> been<00:02:24.200> drawn<00:02:24.599> into could their boys have been drawn into could their boys have been drawn into this<00:02:26.400> drawn<00:02:26.879> into<00:02:27.280> this<00:02:27.560> like<00:02:27.760> they<00:02:27.920> were this drawn into this like they were this drawn into this like they were seduced<00:02:28.800> into<00:02:29.040> committing<00:02:29.360> an<00:02:29.480> act<00:02:29.599> of seduced into committing an act of seduced into committing an act of violence<00:02:30.879> and<00:02:31.000> the<00:02:31.120> first<00:02:31.360> person<00:02:31.640> he<00:02:31.840> quotes violence and the first person he quotes violence and the first person he quotes says<00:02:33.040> these<00:02:33.319> boys<00:02:33.599> will<00:02:33.800> have<00:02:33.920> to<00:02:34.080> live<00:02:34.280> with says these boys will have to live with says these boys will have to live with us<00:02:34.680> the<00:02:34.840> rest<00:02:35.040> of<00:02:35.239> their



lives<00:02:39.120> um<00:02:39.480> you<00:02:39.599> don't<00:02:39.760> hear<00:02:39.959> much<00:02:40.120> about<00:02:40.319> the
lives um you don't hear much about the lives um you don't hear much about the 11-year-old<00:02:41.120> victim<00:02:41.840> except<00:02:42.519> that<00:02:42.640> she<00:02:42.800> wore 11-year-old victim except that she wore 11-year-old victim except that she wore clothes<00:02:43.519> that<00:02:43.599> were<00:02:43.760> a<00:02:43.840> little<00:02:44.040> old<00:02:44.319> for<00:02:44.560> her clothes that were a little old for her clothes that were a little old for her and<00:02:45.480> she<00:02:45.599> wore and she wore and she wore makeup<00:02:47.519> the<00:02:47.720> times<00:02:48.159> was<00:02:48.400> deluged<00:02:49.159> with makeup the times was deluged with makeup the times was deluged with criticism<00:02:50.720> initially<00:02:51.159> it<00:02:51.319> defended<00:02:51.760> itself criticism initially it defended itself criticism initially it defended itself and<00:02:52.239> said<00:02:52.519> these<00:02:52.640> aren't<00:02:52.879> our<00:02:53.040> views<00:02:53.440> this<00:02:53.519> is and said these aren't our views this is and said these aren't our views this is what<00:02:53.760> we<00:02:53.959> found<00:02:54.159> in<00:02:54.280> our<00:02:54.640> reporting<00:02:55.640> now what we found in our reporting now what we found in our reporting now here's<00:02:55.959> a<00:02:56.080> secret<00:02:56.400> you<00:02:56.640> probably<00:02:57.120> know here's a secret you probably know here's a secret you probably know already<00:02:58.720> your<00:02:58.920> stories<00:02:59.200> are<00:02:59.400> constructed<00:02:59.800> Ed already your stories are constructed Ed already your stories are constructed Ed as<00:03:00.720> reporters<00:03:01.400> we<00:03:01.720> research<00:03:02.280> we<00:03:02.480> interview<00:03:03.480> we as reporters we research we interview we as reporters we research we interview we try<00:03:03.840> to<00:03:04.080> give<00:03:04.519> a<00:03:04.760> good<00:03:05.000> picture<00:03:05.319> of<00:03:05.560> reality<00:03:06.400> we try to give a good picture of reality we try to give a good picture of reality we also<00:03:06.920> have<00:03:07.120> our<00:03:07.280> own<00:03:07.519> unconscious<00:03:08.239> biases<00:03:09.120> but also have our own unconscious biases but also have our own unconscious biases but the<00:03:09.440> times<00:03:09.760> makes<00:03:09.920> it<00:03:10.120> sound<00:03:10.400> like<00:03:10.840> anyone the times makes it sound like anyone the times makes it sound like anyone would<00:03:11.400> have<00:03:11.680> reported<00:03:12.239> this<00:03:12.400> story<00:03:12.799> the<00:03:12.920> same would have reported this story the same would have reported this story the same way<00:03:14.560> I<00:03:14.680> disagree<00:03:15.239> with<00:03:15.440> that<00:03:16.360> so<00:03:16.599> three<00:03:16.840> weeks way I disagree with that so three weeks way I disagree with that so three weeks later<00:03:18.159> the<00:03:18.280> times<00:03:18.599> revisits<00:03:19.080> the<00:03:19.200> story<00:03:19.799> this later the times revisits the story this later the times revisits the story this time<00:03:20.640> it<00:03:20.840> adds<00:03:21.080> another<00:03:21.400> by<00:03:21.640> line<00:03:22.120> to<00:03:22.319> it<00:03:22.480> with time it adds another by line to it with time it adds another by line to it with McKinley's<00:03:23.440> Erica<00:03:24.080> good<00:03:25.080> what<00:03:25.239> emerges<00:03:25.920> is<00:03:26.080> a McKinley's Erica good what emerges is a McKinley's Erica good what emerges is a truly<00:03:26.680> sad<00:03:26.959> horrific<00:03:27.480> tale<00:03:27.879> of<00:03:28.000> a<00:03:28.159> young<00:03:28.360> girl truly sad horrific tale of a young girl truly sad horrific tale of a young girl in<00:03:28.720> her<00:03:28.920> family<00:03:29.280> trapped<00:03:30.000> poverty<00:03:30.840> she<00:03:31.040> was in her family trapped poverty she was in her family trapped poverty she was raped<00:03:31.640> numerous<00:03:32.159> times<00:03:32.599> by<00:03:32.760> many<00:03:33.040> men<00:03:34.000> she<00:03:34.200> had raped numerous times by many men she had raped numerous times by many men she had been<00:03:34.599> a<00:03:34.760> bright<00:03:35.080> easygoing<00:03:35.720> girl<00:03:36.400> she<00:03:36.599> was been a bright easygoing girl she was been a bright easygoing girl she was maturing<00:03:37.439> quickly<00:03:37.959> physically<00:03:38.920> but<00:03:39.080> her<00:03:39.239> bed maturing quickly physically but her bed maturing quickly physically but her bed was<00:03:39.599> still<00:03:39.879> covered<00:03:40.200> with<00:03:40.319> stuffed<00:03:40.959> animals was still covered with stuffed animals was still covered with stuffed animals it's<00:03:42.080> a<00:03:42.239> very<00:03:42.439> different<00:03:42.920> picture<00:03:43.920> perhaps it's a very different picture perhaps it's a very different picture perhaps the<00:03:44.360> addition<00:03:44.680> of<00:03:44.840> M<00:03:45.159> good<00:03:45.439> is<00:03:45.599> what<00:03:45.760> made<00:03:45.959> the the addition of M good is what made the the addition of M good is what made the story<00:03:46.400> more story more story more complete<00:03:48.159> the<00:03:48.280> global<00:03:48.599> media<00:03:48.959> monitoring complete the global media monitoring complete the global media monitoring project<00:03:50.040> has<00:03:50.159> found<00:03:50.439> that<00:03:50.640> stories<00:03:51.280> by<00:03:51.400> female project has found that stories by female project has found that stories by female reporters<00:03:52.319> are<00:03:52.480> more<00:03:52.680> likely<00:03:52.920> to<00:03:53.159> challenge reporters are more likely to challenge reporters are more likely to challenge stereotypes<00:03:54.360> than<00:03:54.480> those<00:03:54.640> by<00:03:54.760> male<00:03:55.120> reporters stereotypes than those by male reporters stereotypes than those by male reporters at<00:03:56.280> km<00:03:56.799> here<00:03:56.879> in<00:03:57.000> Albuquerque<00:03:57.560> Lan<00:03:57.840> bomg at km here in Albuquerque Lan bomg at km here in Albuquerque Lan bomg gardle<00:03:58.480> did<00:03:58.599> some<00:03:58.799> graduate<00:03:59.159> research<00:03:59.480> on<00:03:59.560> the gardle did some graduate research on the gardle did some graduate research on the coverage<00:04:00.360> of<00:04:00.519> violence<00:04:00.920> against<00:04:01.280> women<00:04:02.040> what coverage of violence against women what coverage of violence against women what she<00:04:02.319> found<00:04:02.640> was<00:04:02.840> many<00:04:03.040> of<00:04:03.200> these<00:04:03.400> stories<00:04:04.040> tend she found was many of these stories tend she found was many of these stories tend to<00:04:04.360> blame<00:04:04.720> victims<00:04:05.360> and<00:04:05.480> devalue<00:04:06.000> their<00:04:06.239> lives to blame victims and devalue their lives to blame victims and devalue their lives they<00:04:07.040> tend<00:04:07.200> to<00:04:07.720> sensationalize<00:04:08.720> and<00:04:08.879> they'd they tend to sensationalize and they'd they tend to sensationalize and they'd lack<00:04:09.599> context<00:04:10.599> so<00:04:10.760> for<00:04:10.920> her<00:04:11.120> graduate<00:04:11.519> work lack context so for her graduate work lack context so for her graduate work she<00:04:12.000> did<00:04:12.159> a<00:04:12.319> three-part<00:04:12.879> series<00:04:13.439> on<00:04:13.560> the she did a three-part series on the she did a three-part series on the murder<00:04:13.920> of<00:04:14.079> 11<00:04:14.400> women<00:04:14.760> found<00:04:15.079> buried<00:04:15.439> on murder of 11 women found buried on murder of 11 women found buried on Albuquerque's<00:04:16.199> West<00:04:16.440> Mesa<00:04:17.400> she<00:04:17.600> tried<00:04:17.840> to Albuquerque's West Mesa she tried to Albuquerque's West Mesa she tried to challenge<00:04:18.440> those<00:04:18.680> patterns<00:04:19.040> and<00:04:19.239> stereotypes challenge those patterns and stereotypes challenge those patterns and stereotypes in<00:04:20.120> her<00:04:20.320> work<00:04:20.840> and<00:04:20.919> she<00:04:21.079> tried<00:04:21.280> to<00:04:21.359> show<00:04:21.560> the in her work and she tried to show the in her work and she tried to show the challenges<00:04:22.240> that<00:04:22.400> journalists<00:04:23.040> face<00:04:23.600> from challenges that journalists face from challenges that journalists face from external<00:04:24.440> sources<00:04:25.199> their<00:04:25.360> own<00:04:25.880> internal external sources their own internal external sources their own internal biases<00:04:27.320> and<00:04:27.560> cultural<00:04:28.000> norms<00:04:29.000> and<00:04:29.120> she<00:04:29.280> worked biases and cultural norms and she worked biases and cultural norms and she worked with<00:04:29.800> an<00:04:29.880> editor<00:04:30.160> at<00:04:30.280> National<00:04:30.639> Public<00:04:30.960> Radio with an editor at National Public Radio with an editor at National Public Radio to<00:04:31.680> try<00:04:31.840> to<00:04:32.000> get<00:04:32.199> to<00:04:32.400> get<00:04:32.520> a<00:04:32.639> story<00:04:32.880> aired to try to get to get a story aired to try to get to get a story aired nationally<00:04:34.240> she's<00:04:34.560> not<00:04:34.720> sure<00:04:35.000> that<00:04:35.120> would nationally she's not sure that would nationally she's not sure that would have<00:04:35.440> happened<00:04:35.960> if<00:04:36.080> the<00:04:36.199> editor<00:04:36.680> had<00:04:36.800> not<00:04:37.000> been have happened if the editor had not been have happened if the editor had not been a a a female<00:04:38.800> stories<00:04:39.320> in<00:04:39.440> the<00:04:39.560> news<00:04:39.800> are<00:04:39.960> more<00:04:40.120> than female stories in the news are more than female stories in the news are more than twice<00:04:40.600> as<00:04:40.800> likely<00:04:41.199> to<00:04:41.400> present<00:04:41.800> women<00:04:42.160> as twice as likely to present women as twice as likely to present women as victims<00:04:42.840> than<00:04:43.240> men<00:04:44.240> and<00:04:44.440> women<00:04:44.680> are<00:04:44.880> more victims than men and women are more victims than men and women are more likely<00:04:45.320> to<00:04:45.520> be<00:04:45.759> defined<00:04:46.440> by<00:04:46.560> their<00:04:46.759> body likely to be defined by their body likely to be defined by their body parts<00:04:48.800> Wired<00:04:49.199> Magazine<00:04:49.720> November parts Wired Magazine November parts Wired Magazine November 2010<00:04:51.840> yes<00:04:52.199> the<00:04:52.360> issue<00:04:52.639> was<00:04:52.840> about<00:04:53.199> breast 2010 yes the issue was about breast 2010 yes the issue was about breast tissue tissue tissue engineering<00:04:55.960> and<00:04:56.080> I<00:04:56.199> know<00:04:56.280> you're<00:04:56.400> all engineering and I know you're all engineering and I know you're all distracted<00:04:56.960> so<00:04:57.080> I'll<00:04:57.240> take<00:04:57.400> that distracted so I'll take that distracted so I'll take that off<00:04:59.720> eyes<00:04:59.880> up



here
here here [Applause]



so<00:05:09.680> here's<00:05:09.960> the<00:05:10.160> thing<00:05:10.680> wired<00:05:11.160> almost<00:05:11.520> never
so here's the thing wired almost never so here's the thing wired almost never puts<00:05:12.199> women<00:05:12.520> on<00:05:12.720> its<00:05:12.960> cover<00:05:13.680> oh<00:05:13.800> there<00:05:13.919> have puts women on its cover oh there have puts women on its cover oh there have been<00:05:14.160> some<00:05:14.320> gimmicky<00:05:14.759> ones<00:05:15.360> Pam<00:05:15.680> from<00:05:15.840> The been some gimmicky ones Pam from The been some gimmicky ones Pam from The Office<00:05:17.280> manga<00:05:18.199> girls<00:05:19.199> a<00:05:19.360> voluptuous<00:05:19.880> model Office manga girls a voluptuous model Office manga girls a voluptuous model covered<00:05:20.520> in<00:05:20.720> synthetic covered in synthetic covered in synthetic diamonds<00:05:23.160> Texas<00:05:23.479> State<00:05:23.759> University diamonds Texas State University diamonds Texas State University Professor<00:05:24.600> Cindy<00:05:24.919> Royal<00:05:25.280> wondered<00:05:25.639> in<00:05:25.800> her Professor Cindy Royal wondered in her Professor Cindy Royal wondered in her blog<00:05:26.720> how<00:05:26.880> are<00:05:27.039> young<00:05:27.240> women<00:05:27.520> like<00:05:27.639> her blog how are young women like her blog how are young women like her students<00:05:28.199> supposed<00:05:28.440> to<00:05:28.520> feel<00:05:28.759> about<00:05:29.039> their students supposed to feel about their students supposed to feel about their roles<00:05:29.479> in<00:05:29.880> technology<00:05:30.720> reading<00:05:31.120> wired<00:05:32.120> Chris roles in technology reading wired Chris roles in technology reading wired Chris Anderson<00:05:32.800> the<00:05:32.880> editor<00:05:33.199> of<00:05:33.400> wired<00:05:34.319> defended Anderson the editor of wired defended Anderson the editor of wired defended his<00:05:34.960> choice<00:05:35.360> and<00:05:35.479> said<00:05:35.800> there<00:05:35.960> aren't<00:05:36.360> enough his choice and said there aren't enough his choice and said there aren't enough women<00:05:37.080> prominent<00:05:37.479> women<00:05:37.919> in<00:05:38.120> technology<00:05:38.720> to women prominent women in technology to women prominent women in technology to sell<00:05:39.120> a<00:05:39.280> cover<00:05:39.919> to<00:05:40.080> sell<00:05:40.280> an<00:05:40.800> issue<00:05:41.800> part<00:05:41.960> of sell a cover to sell an issue part of sell a cover to sell an issue part of that<00:05:42.319> is<00:05:42.479> true<00:05:42.800> there<00:05:42.960> aren't<00:05:43.319> as<00:05:43.479> many that is true there aren't as many that is true there aren't as many prominent<00:05:44.199> women<00:05:44.479> in<00:05:44.680> technology<00:05:45.680> here's<00:05:45.919> my prominent women in technology here's my prominent women in technology here's my problem<00:05:46.479> with<00:05:46.680> that<00:05:47.160> argument<00:05:48.160> media<00:05:48.479> tells problem with that argument media tells problem with that argument media tells us<00:05:49.039> every<00:05:49.280> day<00:05:49.520> what's<00:05:49.800> important<00:05:50.759> by<00:05:50.880> the us every day what's important by the us every day what's important by the stories<00:05:51.440> they<00:05:51.560> choose<00:05:51.919> and<00:05:52.080> where<00:05:52.240> they<00:05:52.400> place stories they choose and where they place stories they choose and where they place them<00:05:53.199> it's<00:05:53.400> called<00:05:53.759> agenda them it's called agenda them it's called agenda setting<00:05:55.720> who<00:05:55.880> how<00:05:56.000> many<00:05:56.160> people<00:05:56.400> knew<00:05:56.560> the setting who how many people knew the setting who how many people knew the founders<00:05:57.000> of<00:05:57.199> Facebook<00:05:57.600> and<00:05:57.800> Google<00:05:58.280> before founders of Facebook and Google before founders of Facebook and Google before their<00:05:58.759> faces<00:05:59.039> were<00:05:59.160> on<00:05:59.240> a<00:05:59.360> magazine<00:05:59.600> aine their faces were on a magazine aine their faces were on a magazine aine cover<00:06:00.639> putting<00:06:00.919> them<00:06:01.120> there<00:06:01.360> made<00:06:01.560> them<00:06:01.720> more cover putting them there made them more cover putting them there made them more recognizable<00:06:03.560> now<00:06:03.759> Fast<00:06:04.039> Company<00:06:04.400> magazine recognizable now Fast Company magazine recognizable now Fast Company magazine Embraces<00:06:05.360> that<00:06:05.560> idea<00:06:06.400> this<00:06:06.520> is<00:06:06.800> its<00:06:07.080> cover Embraces that idea this is its cover Embraces that idea this is its cover from<00:06:07.759> November<00:06:08.080> 15th<00:06:08.639> 2010<00:06:09.639> the<00:06:09.800> issue<00:06:10.039> is from November 15th 2010 the issue is from November 15th 2010 the issue is about<00:06:10.440> the<00:06:10.560> most<00:06:10.960> prominent<00:06:11.400> and<00:06:11.599> influential about the most prominent and influential about the most prominent and influential women<00:06:12.479> in<00:06:13.120> technology<00:06:14.120> editor<00:06:14.479> Robert<00:06:14.759> safan women in technology editor Robert safan women in technology editor Robert safan told<00:06:15.400> the<00:06:15.520> pointer<00:06:15.960> Institute<00:06:16.639> Silicon told the pointer Institute Silicon told the pointer Institute Silicon Valley<00:06:17.560> is<00:06:17.720> very<00:06:18.000> white<00:06:18.319> and<00:06:18.520> very<00:06:18.720> male<00:06:19.599> but Valley is very white and very male but Valley is very white and very male but that's<00:06:20.080> not<00:06:20.759> what<00:06:20.919> Fast<00:06:21.280> Company<00:06:21.599> thinks<00:06:21.919> the that's not what Fast Company thinks the that's not what Fast Company thinks the business<00:06:22.319> world<00:06:22.599> will<00:06:22.759> look<00:06:22.960> like<00:06:23.160> in<00:06:23.280> the business world will look like in the business world will look like in the future<00:06:24.280> so<00:06:24.440> it<00:06:24.599> tries<00:06:24.880> to<00:06:25.039> give<00:06:25.160> a<00:06:25.319> picture<00:06:25.599> of future so it tries to give a picture of future so it tries to give a picture of where<00:06:25.880> the<00:06:26.039> globalized<00:06:26.599> world<00:06:26.960> is where the globalized world is where the globalized world is moving<00:06:28.680> by<00:06:28.759> the<00:06:28.880> way<00:06:29.039> apparently<00:06:29.599> W<00:06:29.880> took<00:06:30.080> all moving by the way apparently W took all moving by the way apparently W took all this<00:06:30.440> to<00:06:30.759> heart<00:06:31.759> this<00:06:31.880> was<00:06:32.039> its<00:06:32.280> issue<00:06:32.560> in this to heart this was its issue in this to heart this was its issue in April<00:06:35.199> that's<00:06:35.400> leemore<00:06:35.840> freed<00:06:36.319> the<00:06:36.400> founder April that's leemore freed the founder April that's leemore freed the founder of<00:06:36.880> Adafruit<00:06:37.400> Industries<00:06:37.919> in<00:06:38.039> the<00:06:38.120> Rosie<00:06:38.400> the of Adafruit Industries in the Rosie the of Adafruit Industries in the Rosie the Riveter Riveter Riveter pose<00:06:40.960> it<00:06:41.039> would<00:06:41.199> help<00:06:41.440> to<00:06:41.560> have<00:06:41.720> more<00:06:41.880> women<00:06:42.360> in pose it would help to have more women in pose it would help to have more women in positions<00:06:42.880> of<00:06:43.039> leadership<00:06:43.479> in<00:06:43.639> media<00:06:44.280> a positions of leadership in media a positions of leadership in media a recent<00:06:44.720> Global<00:06:45.080> survey<00:06:45.560> found<00:06:45.840> that<00:06:46.160> 73%<00:06:47.160> of recent Global survey found that 73% of recent Global survey found that 73% of the<00:06:47.400> top<00:06:47.599> media<00:06:47.919> management<00:06:48.400> jobs<00:06:48.599> are<00:06:48.759> still the top media management jobs are still the top media management jobs are still held<00:06:49.319> by<00:06:49.520> men<00:06:50.520> but<00:06:50.639> this<00:06:50.759> is<00:06:50.960> also<00:06:51.199> about held by men but this is also about held by men but this is also about something<00:06:51.800> far<00:06:52.000> more<00:06:52.319> complex<00:06:53.199> our<00:06:53.479> own something far more complex our own something far more complex our own unconscious<00:06:54.440> biases<00:06:55.080> and<00:06:55.280> blind<00:06:55.919> spots unconscious biases and blind spots unconscious biases and blind spots shenar<00:06:57.479> vantum<00:06:58.039> is<00:06:58.160> the<00:06:58.280> author<00:06:58.520> of<00:06:58.599> The shenar vantum is the author of The shenar vantum is the author of The Hidden<00:06:58.960> brain<00:06:59.599> how<00:06:59.720> our<00:06:59.879> unconscious<00:07:00.440> minds Hidden brain how our unconscious minds Hidden brain how our unconscious minds elect<00:07:01.120> presidents<00:07:01.639> control<00:07:01.960> markets<00:07:02.360> wage elect presidents control markets wage elect presidents control markets wage Wars<00:07:02.919> and<00:07:03.120> save<00:07:03.400> our<00:07:03.960> lives<00:07:04.960> he<00:07:05.080> told<00:07:05.440> the<00:07:05.680> for Wars and save our lives he told the for Wars and save our lives he told the for uh<00:07:06.160> former<00:07:06.440> Ombudsman<00:07:07.000> at<00:07:07.120> National<00:07:07.479> Public uh former Ombudsman at National Public uh former Ombudsman at National Public Radio<00:07:08.039> who<00:07:08.160> was<00:07:08.280> doing<00:07:08.479> a<00:07:08.680> report<00:07:09.280> on<00:07:09.479> how Radio who was doing a report on how Radio who was doing a report on how women<00:07:10.000> Faire<00:07:10.360> in<00:07:10.479> NPR<00:07:11.000> coverage<00:07:11.919> unconscious women Faire in NPR coverage unconscious women Faire in NPR coverage unconscious bias<00:07:13.000> flows<00:07:13.520> throughout<00:07:14.000> most<00:07:14.240> of<00:07:14.360> our<00:07:14.639> Lives bias flows throughout most of our Lives bias flows throughout most of our Lives it's<00:07:15.280> really<00:07:15.840> difficult<00:07:16.039> to<00:07:16.240> disentangle it's really difficult to disentangle it's really difficult to disentangle those<00:07:17.520> strands<00:07:18.520> but<00:07:18.639> he<00:07:18.800> did<00:07:18.960> have<00:07:19.120> one those strands but he did have one those strands but he did have one suggestion<00:07:20.560> he<00:07:20.680> used<00:07:20.879> to<00:07:21.080> work<00:07:21.319> for<00:07:21.879> uh<00:07:22.120> two suggestion he used to work for uh two suggestion he used to work for uh two editors<00:07:23.280> who<00:07:23.560> said<00:07:23.879> every<00:07:24.120> story<00:07:24.520> had<00:07:24.639> to<00:07:24.759> have editors who said every story had to have editors who said every story had to have at<00:07:25.000> least<00:07:25.240> one<00:07:25.520> female<00:07:26.240> Source<00:07:27.240> he<00:07:27.400> bulked<00:07:28.000> at at least one female Source he bulked at at least one female Source he bulked at first<00:07:28.840> but<00:07:29.000> said<00:07:29.199> he<00:07:29.560> eventually<00:07:29.919> followed first but said he eventually followed first but said he eventually followed the<00:07:30.440> directive<00:07:30.960> happily<00:07:31.759> because<00:07:31.960> his the directive happily because his the directive happily because his stories<00:07:32.520> got<00:07:32.720> better<00:07:33.319> and<00:07:33.479> his<00:07:33.639> job<00:07:33.879> got stories got better and his job got stories got better and his job got easier<00:07:35.240> now<00:07:35.400> I<00:07:35.520> don't<00:07:35.720> know<00:07:35.960> if<00:07:36.120> one<00:07:36.240> of<00:07:36.360> the easier now I don't know if one of the easier now I don't know if one of the editors<00:07:36.840> was<00:07:37.039> a<00:07:37.199> woman<00:07:37.879> but<00:07:38.080> that<00:07:38.280> can<00:07:38.479> make editors was a woman but that can make editors was a woman but that can make the<00:07:38.759> biggest<00:07:39.199> difference<00:07:40.199> the<00:07:40.360> Dallas the biggest difference the Dallas the biggest difference the Dallas Morning<00:07:40.960> News<00:07:41.280> won<00:07:41.479> a<00:07:41.639> Pulitzer<00:07:42.360> Prize<00:07:42.840> in Morning News won a Pulitzer Prize in Morning News won a Pulitzer Prize in 1994<00:07:44.199> for<00:07:44.440> a<00:07:44.599> series<00:07:44.919> it<00:07:45.039> did<00:07:45.199> on<00:07:45.479> women<00:07:45.759> around 1994 for a series it did on women around 1994 for a series it did on women around the<00:07:46.159> world<00:07:46.879> but<00:07:47.000> one<00:07:47.120> of<00:07:47.240> the<00:07:47.360> reporters<00:07:47.879> told the world but one of the reporters told the world but one of the reporters told me<00:07:48.680> she's<00:07:49.080> convinced<00:07:49.599> it<00:07:49.840> never<00:07:50.080> would<00:07:50.240> have me she's convinced it never would have me she's convinced it never would have happened<00:07:50.879> if<00:07:51.039> they<00:07:51.199> had<00:07:51.360> not<00:07:51.639> had<00:07:52.120> a<00:07:52.319> female happened if they had not had a female happened if they had not had a female assistant<00:07:53.120> foreign<00:07:53.560> editor<00:07:54.440> and<00:07:54.599> they<00:07:54.720> would assistant foreign editor and they would assistant foreign editor and they would not<00:07:55.240> have<00:07:55.400> gotten<00:07:55.680> some<00:07:55.800> of<00:07:55.960> those<00:07:56.120> stories not have gotten some of those stories not have gotten some of those stories without<00:07:56.919> female<00:07:57.360> reporters<00:07:57.800> and<00:07:57.960> editors<00:07:58.319> on without female reporters and editors on without female reporters and editors on the<00:07:58.639> ground<00:07:59.599> particularly<00:08:00.240> one<00:08:00.400> on<00:08:00.599> female the ground particularly one on female the ground particularly one on female genital<00:08:01.360> mutilation<00:08:02.280> men<00:08:02.520> just<00:08:02.720> would<00:08:02.919> not<00:08:03.080> be genital mutilation men just would not be genital mutilation men just would not be allowed<00:08:03.560> into<00:08:03.800> those allowed into those allowed into those situations<00:08:05.479> this<00:08:05.599> is<00:08:05.720> an<00:08:05.919> important<00:08:06.400> point<00:08:06.800> to situations this is an important point to situations this is an important point to consider<00:08:07.759> because<00:08:08.199> much<00:08:08.360> of<00:08:08.520> our<00:08:08.680> foreign consider because much of our foreign consider because much of our foreign policy<00:08:09.680> now<00:08:09.879> revolves<00:08:10.280> around<00:08:10.599> countries policy now revolves around countries policy now revolves around countries where<00:08:11.120> the<00:08:11.240> treatment<00:08:11.599> of<00:08:11.759> women<00:08:12.080> is<00:08:12.199> an<00:08:12.520> issue where the treatment of women is an issue where the treatment of women is an issue such<00:08:13.720> as such as such as Afghanistan<00:08:16.879> what<00:08:17.000> we're<00:08:17.199> told<00:08:17.960> um<00:08:18.240> in<00:08:18.360> terms Afghanistan what we're told um in terms Afghanistan what we're told um in terms of<00:08:18.759> arguments<00:08:19.240> against<00:08:19.479> leaving<00:08:19.840> this of arguments against leaving this of arguments against leaving this country<00:08:21.039> is<00:08:21.240> that<00:08:21.440> the<00:08:21.599> fate<00:08:21.800> of<00:08:21.960> the<00:08:22.080> women<00:08:22.759> is country is that the fate of the women is country is that the fate of the women is primary<00:08:25.000> now<00:08:25.159> I'm<00:08:25.280> sure<00:08:25.520> a<00:08:25.840> a<00:08:25.960> male<00:08:26.199> reporter primary now I'm sure a a male reporter primary now I'm sure a a male reporter in<00:08:26.800> Cobble<00:08:27.319> can<00:08:27.440> find<00:08:27.680> women<00:08:27.919> to<00:08:28.080> interview in Cobble can find women to interview in Cobble can find women to interview not<00:08:29.520> so<00:08:29.680> sure<00:08:30.000> about<00:08:30.639> rural<00:08:31.240> traditional not so sure about rural traditional not so sure about rural traditional areas<00:08:32.919> where<00:08:33.080> I'm<00:08:33.200> guessing<00:08:33.519> women<00:08:33.839> can't areas where I'm guessing women can't areas where I'm guessing women can't talk<00:08:34.279> to<00:08:34.440> strange<00:08:35.200> men<00:08:36.200> it's<00:08:36.360> important<00:08:36.680> to talk to strange men it's important to talk to strange men it's important to keep<00:08:37.080> talking<00:08:37.519> about<00:08:37.760> this<00:08:37.919> in<00:08:38.120> light<00:08:38.320> of keep talking about this in light of keep talking about this in light of Laura<00:08:39.120> Logan<00:08:40.120> she<00:08:40.279> was<00:08:40.399> the<00:08:40.479> CBS<00:08:40.880> News Laura Logan she was the CBS News Laura Logan she was the CBS News correspondent<00:08:42.200> who<00:08:42.320> was<00:08:42.479> brutally<00:08:42.959> sexually correspondent who was brutally sexually correspondent who was brutally sexually assaulted<00:08:43.800> in<00:08:43.919> Egypt's<00:08:44.320> toer<00:08:44.720> square<00:08:45.279> right assaulted in Egypt's toer square right assaulted in Egypt's toer square right after<00:08:45.760> this<00:08:45.959> photo<00:08:46.240> was<00:08:46.480> taken<00:08:47.480> almost after this photo was taken almost after this photo was taken almost immediately<00:08:48.720> pundits<00:08:49.200> weighed<00:08:49.480> in<00:08:50.240> blaming immediately pundits weighed in blaming immediately pundits weighed in blaming her<00:08:52.080> and<00:08:52.320> saying<00:08:52.680> things<00:08:52.959> like<00:08:53.480> you<00:08:53.560> know her and saying things like you know her and saying things like you know maybe<00:08:53.959> women<00:08:54.200> shouldn't<00:08:54.480> be<00:08:54.560> sent<00:08:54.800> to<00:08:54.959> cover maybe women shouldn't be sent to cover maybe women shouldn't be sent to cover those<00:08:55.920> stories<00:08:56.920> I<00:08:57.040> never<00:08:57.240> heard<00:08:57.480> anyone<00:08:57.839> say those stories I never heard anyone say those stories I never heard anyone say this<00:08:58.240> about<00:08:58.480> Anderson<00:08:58.959> Cooper<00:08:59.480> and<00:08:59.640> his<00:08:59.839> crew this about Anderson Cooper and his crew this about Anderson Cooper and his crew who<00:09:00.279> were<00:09:00.560> attacked<00:09:01.120> covering<00:09:01.519> the<00:09:01.680> same who were attacked covering the same who were attacked covering the same story<00:09:03.640> one<00:09:03.839> way<00:09:03.959> to<00:09:04.160> get<00:09:04.360> more<00:09:04.600> women<00:09:04.839> into story one way to get more women into story one way to get more women into leadership<00:09:05.560> is<00:09:05.680> to<00:09:05.800> have<00:09:06.000> other<00:09:06.160> women<00:09:06.480> Mentor leadership is to have other women Mentor leadership is to have other women Mentor them<00:09:07.880> one<00:09:08.000> of<00:09:08.160> my<00:09:08.320> board<00:09:08.560> members<00:09:09.040> is<00:09:09.160> an them one of my board members is an them one of my board members is an editor<00:09:09.560> at<00:09:09.680> a<00:09:09.800> major<00:09:10.160> Global<00:09:10.480> Media<00:09:10.880> company editor at a major Global Media company editor at a major Global Media company but<00:09:11.640> she<00:09:11.839> never<00:09:12.120> thought<00:09:12.360> about<00:09:12.600> this<00:09:12.720> as<00:09:12.839> a but she never thought about this as a but she never thought about this as a career<00:09:13.480> path<00:09:14.200> until<00:09:14.480> she<00:09:14.640> met<00:09:14.959> female<00:09:15.399> role career path until she met female role career path until she met female role models<00:09:15.880> at models at models at jaws<00:09:17.720> but<00:09:17.880> this<00:09:17.959> is<00:09:18.120> not<00:09:18.320> just<00:09:18.440> a<00:09:18.600> job<00:09:18.800> for jaws but this is not just a job for jaws but this is not just a job for super<00:09:19.320> journalists<00:09:20.160> or<00:09:20.360> my<00:09:20.560> organization<00:09:21.279> you super journalists or my organization you super journalists or my organization you all<00:09:21.720> have<00:09:21.839> a<00:09:22.000> stake<00:09:22.240> in<00:09:22.360> a<00:09:22.640> strong<00:09:22.880> vibrant all have a stake in a strong vibrant all have a stake in a strong vibrant media<00:09:25.079> analyze<00:09:25.560> your<00:09:25.760> news<00:09:26.760> and<00:09:26.959> speak<00:09:27.240> up media analyze your news and speak up media analyze your news and speak up when<00:09:27.560> there<00:09:27.680> are<00:09:27.920> gaps<00:09:28.399> missing<00:09:28.680> in<00:09:28.920> coverage when there are gaps missing in coverage when there are gaps missing in coverage like<00:09:29.519> people<00:09:29.680> at<00:09:29.800> the<00:09:29.880> New<00:09:30.000> York<00:09:30.200> Times<00:09:30.560> did like people at the New York Times did like people at the New York Times did suggest<00:09:31.720> female<00:09:32.200> sources<00:09:32.680> to<00:09:32.920> reporters<00:09:33.360> and suggest female sources to reporters and suggest female sources to reporters and editors<00:09:34.600> remember<00:09:34.920> a<00:09:35.079> complete<00:09:35.560> picture<00:09:35.959> of editors remember a complete picture of editors remember a complete picture of reality<00:09:36.839> may<00:09:37.079> depend<00:09:37.519> upon<00:09:37.760> it<00:09:38.680> and<00:09:38.800> I'll reality may depend upon it and I'll reality may depend upon it and I'll leave<00:09:39.160> you<00:09:39.399> with<00:09:39.519> a<00:09:39.680> video<00:09:40.000> clip<00:09:40.600> that<00:09:40.839> I<00:09:40.920> first leave you with a video clip that I first leave you with a video clip that I first saw<00:09:41.399> in<00:09:41.720> 2007<00:09:42.279> when<00:09:42.399> I<00:09:42.480> was<00:09:42.640> a<00:09:42.800> student<00:09:43.160> in saw in 2007 when I was a student in saw in 2007 when I was a student in London<00:09:44.360> it's<00:09:44.480> for<00:09:44.640> the<00:09:44.760> Guardian<00:09:45.079> newspaper London it's for the Guardian newspaper London it's for the Guardian newspaper it's<00:09:46.079> actually<00:09:46.360> long<00:09:46.600> before<00:09:46.839> I<00:09:46.920> ever<00:09:47.120> thought it's actually long before I ever thought it's actually long before I ever thought about<00:09:47.480> becoming<00:09:47.800> a<00:09:47.959> journalist<00:09:48.640> but<00:09:48.880> I<00:09:48.959> was about becoming a journalist but I was about becoming a journalist but I was very<00:09:49.360> interested<00:09:49.760> in<00:09:49.920> how<00:09:50.079> we<00:09:50.240> learn<00:09:50.560> to very interested in how we learn to very interested in how we learn to perceive<00:09:51.120> our perceive our perceive our world<00:09:54.279> an<00:09:54.480> event<00:09:55.079> seen<00:09:55.480> from<00:09:55.720> one<00:09:56.000> point<00:09:56.200> of world an event seen from one point of world an event seen from one point of view<00:09:56.680> gives<00:09:57.040> one<00:09:57.320> impression



seen<00:10:04.079> from<00:10:04.279> another<00:10:04.640> point<00:10:04.800> of<00:10:04.959> view<00:10:05.600> it<00:10:05.760> gives
seen from another point of view it gives seen from another point of view it gives quite<00:10:06.240> a<00:10:06.399> different



impression<00:10:10.240> but<00:10:10.360> it's<00:10:10.560> only<00:10:10.800> when<00:10:10.959> you<00:10:11.079> get
impression but it's only when you get impression but it's only when you get the<00:10:11.440> whole<00:10:11.839> picture<00:10:12.600> you<00:10:12.760> can<00:10:12.920> fully the whole picture you can fully the whole picture you can fully understand<00:10:14.079> what's<00:10:14.399> going



on<00:10:21.160> I<00:10:21.240> think<00:10:21.399> you'll<00:10:21.600> all<00:10:21.839> agree<00:10:22.120> that<00:10:22.240> we'd<00:10:22.440> be
on I think you'll all agree that we'd be on I think you'll all agree that we'd be better<00:10:22.880> off<00:10:23.120> if<00:10:23.279> we<00:10:23.440> all<00:10:23.640> had<00:10:23.839> the<00:10:23.959> whole better off if we all had the whole better off if we all had the whole picture picture picture [Music]

Megan Kamerick, women, women, media, TED, TEDx, TEDxABQ, TED-Ed, TED, Ed, TEDEducation

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