Sự đổi mới vô hình của Ấn Độ – Nirmalya Kumar

India's invisible innovation - Nirmalya Kumar
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India's invisible innovation - Nirmalya Kumar

 


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over<00:00:15.839> the<00:00:15.839> last<00:00:16.160> two<00:00:16.320> decades<00:00:17.199> india<00:00:17.520> has
over the last two decades india has over the last two decades india has become<00:00:18.400> a<00:00:18.560> global<00:00:19.039> hub<00:00:19.760> for<00:00:20.400> software become a global hub for software become a global hub for software development<00:00:21.840> and development and development and offshoring<00:00:23.279> of<00:00:23.439> back<00:00:24.080> office<00:00:24.800> services<00:00:25.359> as<00:00:25.439> we offshoring of back office services as we offshoring of back office services as we call<00:00:25.840> it call it call it and and and what<00:00:27.920> we<00:00:28.080> were<00:00:28.320> interested<00:00:28.800> in<00:00:29.119> finding<00:00:29.519> out what we were interested in finding out what we were interested in finding out was was was that that that because<00:00:32.000> of<00:00:32.160> this<00:00:32.719> huge because of this huge because of this huge industry<00:00:34.079> that<00:00:34.239> has<00:00:34.399> started<00:00:34.719> over<00:00:34.960> the<00:00:35.120> last industry that has started over the last industry that has started over the last two<00:00:35.440> decades<00:00:35.840> in<00:00:36.000> india<00:00:36.480> offshoring<00:00:37.040> software two decades in india offshoring software two decades in india offshoring software development<00:00:38.000> and<00:00:38.399> back<00:00:38.640> office<00:00:38.879> services development and back office services development and back office services there's<00:00:39.920> been<00:00:40.079> a<00:00:40.239> flight<00:00:40.719> of<00:00:40.960> white<00:00:41.200> collar there's been a flight of white collar there's been a flight of white collar jobs<00:00:42.079> from<00:00:42.239> the<00:00:42.399> developed<00:00:42.879> world<00:00:43.280> to<00:00:43.520> india



when<00:00:46.239> this<00:00:46.480> is<00:00:46.559> combined<00:00:47.360> with<00:00:47.520> the<00:00:47.680> loss<00:00:47.920> of
when this is combined with the loss of when this is combined with the loss of manufacturing<00:00:48.719> jobs<00:00:48.960> to<00:00:49.200> china<00:00:49.840> it<00:00:50.000> has manufacturing jobs to china it has manufacturing jobs to china it has you<00:00:50.879> know<00:00:51.120> led<00:00:51.280> to<00:00:51.440> considerable<00:00:52.160> angst you know led to considerable angst you know led to considerable angst amongst<00:00:53.600> the<00:00:53.760> western<00:00:54.160> populations amongst the western populations amongst the western populations in<00:00:56.320> fact<00:00:56.559> if<00:00:56.719> you<00:00:56.800> look<00:00:56.960> at<00:00:57.199> polls<00:00:57.760> they<00:00:58.000> show<00:00:58.160> a in fact if you look at polls they show a in fact if you look at polls they show a declining declining declining trend<00:01:00.399> for<00:01:00.719> support<00:01:01.199> for<00:01:01.359> free<00:01:01.680> trade<00:01:02.320> in<00:01:02.480> the trend for support for free trade in the trend for support for free trade in the west west west uh<00:01:04.799> now<00:01:05.040> the<00:01:05.199> western<00:01:05.680> elites<00:01:06.320> however<00:01:06.720> have uh now the western elites however have uh now the western elites however have said<00:01:07.119> this<00:01:07.280> fear<00:01:07.600> is<00:01:07.760> misplaced<00:01:08.720> for<00:01:08.960> example said this fear is misplaced for example said this fear is misplaced for example if<00:01:10.000> you<00:01:10.159> have<00:01:10.320> read<00:01:10.560> i<00:01:10.799> suspect<00:01:11.119> many<00:01:11.439> of<00:01:11.600> you if you have read i suspect many of you if you have read i suspect many of you have<00:01:12.080> done<00:01:12.320> so<00:01:12.880> read<00:01:13.200> the<00:01:13.360> book<00:01:13.840> by<00:01:14.080> thomas have done so read the book by thomas have done so read the book by thomas friedman<00:01:14.799> called<00:01:14.960> the<00:01:15.040> world<00:01:15.360> is<00:01:15.439> flat friedman called the world is flat friedman called the world is flat he<00:01:16.880> said<00:01:17.200> basically<00:01:17.680> in<00:01:17.759> his<00:01:17.920> book<00:01:18.400> that<00:01:18.640> you he said basically in his book that you he said basically in his book that you know<00:01:18.880> this<00:01:19.119> fear<00:01:19.439> for<00:01:19.680> free<00:01:20.000> trade<00:01:20.560> is know this fear for free trade is know this fear for free trade is wrong<00:01:22.240> because<00:01:22.479> it<00:01:22.720> assumes<00:01:23.439> is<00:01:23.600> based<00:01:23.920> on<00:01:24.000> a wrong because it assumes is based on a wrong because it assumes is based on a mistaken<00:01:24.640> assumption<00:01:25.280> that<00:01:25.600> everything<00:01:25.920> that mistaken assumption that everything that mistaken assumption that everything that can<00:01:26.400> be<00:01:26.560> invented<00:01:27.280> has<00:01:27.520> been<00:01:27.759> invented can be invented has been invented can be invented has been invented in<00:01:29.040> fact<00:01:29.280> he<00:01:29.520> says<00:01:29.920> it's<00:01:30.240> innovation<00:01:30.799> that in fact he says it's innovation that in fact he says it's innovation that will<00:01:31.119> keep<00:01:31.280> the<00:01:31.360> west<00:01:31.680> ahead<00:01:31.920> of<00:01:32.000> the will keep the west ahead of the will keep the west ahead of the developing<00:01:32.720> world<00:01:33.280> with<00:01:33.439> the developing world with the developing world with the more<00:01:34.479> sophisticated<00:01:35.520> innovative<00:01:36.079> tasks more sophisticated innovative tasks more sophisticated innovative tasks being<00:01:36.640> done<00:01:36.880> in<00:01:36.960> the<00:01:37.040> developed<00:01:37.439> world<00:01:37.920> and being done in the developed world and being done in the developed world and the<00:01:38.240> less<00:01:38.479> sophisticated<00:01:39.439> uh<00:01:39.680> shall<00:01:39.840> we<00:01:40.000> say the less sophisticated uh shall we say the less sophisticated uh shall we say drudge<00:01:40.560> work<00:01:40.799> being<00:01:40.960> done<00:01:41.200> in<00:01:41.280> the<00:01:41.439> developing drudge work being done in the developing drudge work being done in the developing world



now<00:01:44.960> what<00:01:45.200> we<00:01:45.360> were<00:01:45.520> trying<00:01:45.759> to<00:01:45.920> understand
now what we were trying to understand now what we were trying to understand was



is<00:01:48.960> this<00:01:49.200> true
is this true is this true could<00:01:50.560> india<00:01:50.960> become could india become could india become a<00:01:52.479> source<00:01:53.040> or<00:01:53.200> a<00:01:53.280> global<00:01:53.680> hub<00:01:54.240> of<00:01:54.479> innovation a source or a global hub of innovation a source or a global hub of innovation just<00:01:55.680> like<00:01:55.920> it's<00:01:56.079> become<00:01:56.640> a<00:01:56.799> global<00:01:57.280> hub<00:01:57.840> for just like it's become a global hub for just like it's become a global hub for back<00:01:58.560> office<00:01:58.799> services<00:01:59.280> and<00:01:59.439> software back office services and software back office services and software development development development and<00:02:02.000> for<00:02:02.159> the<00:02:02.320> last<00:02:02.640> four<00:02:02.799> years<00:02:03.360> my<00:02:03.520> co-author and for the last four years my co-author and for the last four years my co-author fanish<00:02:04.320> puranam<00:02:04.799> and<00:02:04.960> i<00:02:05.360> spent<00:02:05.920> investigating fanish puranam and i spent investigating fanish puranam and i spent investigating this<00:02:06.719> topic this topic this topic initially initially initially or<00:02:10.319> you<00:02:10.479> know<00:02:10.720> as<00:02:11.039> people<00:02:11.360> would<00:02:11.599> say<00:02:12.000> you<00:02:12.080> know or you know as people would say you know or you know as people would say you know in<00:02:12.560> fact<00:02:12.720> the<00:02:12.879> more<00:02:13.120> aggressive<00:02:13.599> people<00:02:13.920> who in fact the more aggressive people who in fact the more aggressive people who are<00:02:14.319> supporting<00:02:14.720> the<00:02:14.959> western<00:02:15.360> innovative are supporting the western innovative are supporting the western innovative model<00:02:16.400> say<00:02:16.800> where<00:02:17.120> are<00:02:17.200> the<00:02:17.360> indian<00:02:17.680> googles model say where are the indian googles model say where are the indian googles ipods<00:02:18.480> and<00:02:18.560> viagras ipods and viagras ipods and viagras if<00:02:20.160> the<00:02:20.319> indians<00:02:20.720> are<00:02:20.800> so<00:02:20.959> bloody<00:02:21.360> smart if the indians are so bloody smart if the indians are so bloody smart so<00:02:24.080> initially<00:02:24.560> when<00:02:24.720> we<00:02:24.879> started<00:02:25.200> our so initially when we started our so initially when we started our research<00:02:25.680> we<00:02:25.840> went<00:02:26.080> and<00:02:26.160> met<00:02:26.400> several research we went and met several research we went and met several executives<00:02:27.200> and<00:02:27.280> we<00:02:27.440> asked<00:02:27.680> them<00:02:28.000> what<00:02:28.160> do<00:02:28.239> you executives and we asked them what do you executives and we asked them what do you think think think will<00:02:29.440> india<00:02:29.680> go<00:02:29.920> from<00:02:30.080> being<00:02:30.239> a<00:02:30.400> favorite will india go from being a favorite will india go from being a favorite destination<00:02:31.280> for<00:02:31.520> software<00:02:31.920> services<00:02:32.400> and destination for software services and destination for software services and back<00:02:32.959> office<00:02:33.200> services<00:02:33.840> to<00:02:34.080> a back office services to a back office services to a destination<00:02:35.440> for<00:02:35.599> innovation destination for innovation destination for innovation they<00:02:36.720> laughed<00:02:37.280> they<00:02:37.440> dismissed<00:02:38.000> us<00:02:38.400> they<00:02:38.560> said they laughed they dismissed us they said they laughed they dismissed us they said you<00:02:38.879> know<00:02:38.959> what<00:02:39.360> indians<00:02:39.760> don't<00:02:39.920> do you know what indians don't do you know what indians don't do innovation innovation innovation the<00:02:41.680> more<00:02:41.920> polite<00:02:42.400> ones<00:02:42.640> said<00:02:43.360> well<00:02:43.599> you<00:02:43.760> know the more polite ones said well you know the more polite ones said well you know indians<00:02:44.239> make<00:02:44.480> good<00:02:44.720> software<00:02:45.200> programmers indians make good software programmers indians make good software programmers and<00:02:46.000> accountants<00:02:46.800> but<00:02:46.959> they<00:02:47.040> can't<00:02:47.280> do<00:02:47.440> the and accountants but they can't do the and accountants but they can't do the creative<00:02:47.920> stuff creative stuff creative stuff sometimes<00:02:50.400> it<00:02:50.560> took<00:02:50.800> a<00:02:50.879> more sometimes it took a more sometimes it took a more took<00:02:51.840> a<00:02:51.920> veneer<00:02:52.319> of<00:02:52.480> sophistication took a veneer of sophistication took a veneer of sophistication and<00:02:54.319> people<00:02:54.560> said<00:02:54.720> you<00:02:54.800> know<00:02:54.959> it's<00:02:55.040> nothing<00:02:55.280> to and people said you know it's nothing to and people said you know it's nothing to do<00:02:55.519> with<00:02:55.680> indians<00:02:56.319> it's<00:02:56.560> really<00:02:57.280> the do with indians it's really the do with indians it's really the road-based<00:02:58.640> regimented<00:02:59.440> education<00:03:00.000> system road-based regimented education system road-based regimented education system in<00:03:00.560> india<00:03:01.040> that<00:03:01.280> is<00:03:01.360> responsible<00:03:02.000> for<00:03:02.159> killing in india that is responsible for killing in india that is responsible for killing all<00:03:02.879> creativity all creativity all creativity they<00:03:05.040> said<00:03:05.360> instead<00:03:05.680> if<00:03:05.760> you<00:03:05.840> want<00:03:06.080> to<00:03:06.159> see they said instead if you want to see they said instead if you want to see real<00:03:06.560> creativity<00:03:07.040> go<00:03:07.200> to<00:03:07.280> silicon<00:03:07.680> valley<00:03:08.159> and real creativity go to silicon valley and real creativity go to silicon valley and look<00:03:08.560> at<00:03:08.640> companies<00:03:09.040> like<00:03:09.280> google<00:03:09.760> microsoft look at companies like google microsoft look at companies like google microsoft intel intel intel so<00:03:12.000> we<00:03:12.159> started<00:03:12.560> examining<00:03:13.040> the<00:03:13.200> r<00:03:13.440> d<00:03:13.680> and so we started examining the r d and so we started examining the r d and innovation<00:03:14.239> labs innovation labs innovation labs of<00:03:15.440> silicon<00:03:15.840> valley of silicon valley of silicon valley well<00:03:17.280> interestingly<00:03:17.760> what<00:03:17.920> you<00:03:18.080> find<00:03:18.400> there well interestingly what you find there well interestingly what you find there is<00:03:19.120> usually<00:03:19.519> your<00:03:19.760> head<00:03:20.080> introduced<00:03:20.480> to<00:03:20.640> the is usually your head introduced to the is usually your head introduced to the head<00:03:20.879> of<00:03:20.959> the<00:03:21.040> innovation<00:03:21.519> lab<00:03:21.760> or<00:03:21.920> the<00:03:22.000> r<00:03:22.239> d head of the innovation lab or the r d head of the innovation lab or the r d center<00:03:22.640> as<00:03:22.800> they<00:03:22.879> may<00:03:23.040> call<00:03:23.280> it<00:03:23.760> and<00:03:23.920> more center as they may call it and more center as they may call it and more often<00:03:24.400> than<00:03:24.560> not<00:03:24.959> it's<00:03:25.120> an<00:03:25.280> indian



so<00:03:28.319> i<00:03:28.640> immediately<00:03:29.200> said<00:03:29.599> well<00:03:29.840> but<00:03:30.000> you<00:03:30.080> could
so i immediately said well but you could so i immediately said well but you could not<00:03:30.400> have<00:03:30.480> been<00:03:30.720> educated<00:03:31.280> in<00:03:31.440> india<00:03:31.680> right not have been educated in india right not have been educated in india right you<00:03:32.000> must<00:03:32.159> have<00:03:32.239> gotten<00:03:32.480> your<00:03:32.640> education<00:03:33.040> here you must have gotten your education here you must have gotten your education here it<00:03:34.000> turned<00:03:34.319> out<00:03:34.720> in<00:03:35.200> every<00:03:35.840> single<00:03:36.319> case it turned out in every single case it turned out in every single case they<00:03:37.440> came<00:03:37.760> out<00:03:37.840> of<00:03:38.000> the<00:03:38.159> indian<00:03:38.560> educational they came out of the indian educational they came out of the indian educational system system system so<00:03:41.519> we<00:03:41.680> realized<00:03:42.319> that<00:03:42.480> maybe<00:03:42.799> we<00:03:42.959> have<00:03:43.120> the so we realized that maybe we have the so we realized that maybe we have the wrong<00:03:43.519> question<00:03:44.080> and<00:03:44.159> the<00:03:44.319> right<00:03:44.640> question<00:03:45.040> is wrong question and the right question is wrong question and the right question is really<00:03:46.080> can<00:03:46.400> indians<00:03:47.280> based<00:03:47.680> out<00:03:47.840> of<00:03:48.159> india really can indians based out of india really can indians based out of india do<00:03:49.440> innovative<00:03:49.920> work<00:03:50.560> so<00:03:50.720> off<00:03:50.959> we<00:03:51.120> went<00:03:51.280> to do innovative work so off we went to do innovative work so off we went to india<00:03:52.000> we<00:03:52.159> made<00:03:52.640> i<00:03:52.720> think<00:03:52.879> about<00:03:53.200> a<00:03:53.280> dozen india we made i think about a dozen india we made i think about a dozen trips<00:03:54.000> to<00:03:54.159> bangalore<00:03:54.799> mumbai<00:03:55.360> gurgaon<00:03:56.080> delhi trips to bangalore mumbai gurgaon delhi trips to bangalore mumbai gurgaon delhi hyderabad<00:03:57.519> you<00:03:57.680> name<00:03:57.920> it<00:03:58.080> to<00:03:58.239> examine<00:03:58.799> what<00:03:59.040> is hyderabad you name it to examine what is hyderabad you name it to examine what is the<00:03:59.680> level<00:04:00.159> of<00:04:00.319> corporate<00:04:00.720> innovation<00:04:01.360> in the level of corporate innovation in the level of corporate innovation in this<00:04:01.680> country<00:04:02.319> in<00:04:02.480> these<00:04:02.720> cities this country in these cities this country in these cities and<00:04:03.840> what<00:04:04.000> we<00:04:04.239> found<00:04:04.480> was<00:04:04.720> as<00:04:04.879> we<00:04:05.040> progressed and what we found was as we progressed and what we found was as we progressed in<00:04:05.599> our<00:04:05.680> research<00:04:06.159> was in our research was in our research was that<00:04:07.200> we<00:04:07.360> were<00:04:07.519> asking<00:04:07.920> really<00:04:08.239> the<00:04:08.319> wrong that we were asking really the wrong that we were asking really the wrong question<00:04:08.959> when<00:04:09.200> you<00:04:09.360> ask<00:04:09.599> where<00:04:09.920> are<00:04:10.000> the question when you ask where are the question when you ask where are the indian<00:04:10.560> googles<00:04:11.200> ipods<00:04:11.599> and indian googles ipods and indian googles ipods and viagras<00:04:14.000> you<00:04:14.239> are<00:04:14.319> taking<00:04:14.640> a<00:04:14.720> particular viagras you are taking a particular viagras you are taking a particular perspective<00:04:15.760> on<00:04:15.920> innovation<00:04:16.639> which<00:04:16.880> is perspective on innovation which is perspective on innovation which is innovation<00:04:17.600> for<00:04:17.840> end<00:04:18.160> users innovation for end users innovation for end users visible<00:04:19.759> innovation visible innovation visible innovation instead<00:04:22.000> innovation<00:04:22.720> if<00:04:22.800> you<00:04:23.120> remember<00:04:23.840> uh instead innovation if you remember uh instead innovation if you remember uh some<00:04:24.240> of<00:04:24.400> you<00:04:24.479> may<00:04:24.639> have<00:04:24.800> read<00:04:25.199> the<00:04:25.360> famous some of you may have read the famous some of you may have read the famous economist<00:04:26.160> shampeter<00:04:26.880> he<00:04:27.040> said<00:04:27.280> innovation economist shampeter he said innovation economist shampeter he said innovation is<00:04:28.400> novelty<00:04:29.199> in<00:04:29.360> how<00:04:29.600> value<00:04:30.000> is<00:04:30.160> created<00:04:30.639> and is novelty in how value is created and is novelty in how value is created and distributed distributed distributed it<00:04:32.720> could<00:04:32.880> be<00:04:33.040> new<00:04:33.280> products<00:04:33.600> and<00:04:33.759> services it could be new products and services it could be new products and services but<00:04:34.720> it<00:04:34.880> could<00:04:35.120> also<00:04:35.360> be<00:04:35.520> new<00:04:35.680> ways<00:04:35.919> of but it could also be new ways of but it could also be new ways of producing<00:04:36.479> products<00:04:37.120> it<00:04:37.199> could<00:04:37.440> also<00:04:37.680> be producing products it could also be producing products it could also be novel<00:04:38.160> ways<00:04:38.400> of<00:04:38.560> organizing<00:04:39.120> firms<00:04:39.520> and novel ways of organizing firms and novel ways of organizing firms and industries industries industries once<00:04:41.520> you<00:04:41.680> take<00:04:41.919> this<00:04:42.320> there's<00:04:42.560> no<00:04:42.720> reason<00:04:43.040> to once you take this there's no reason to once you take this there's no reason to restrict<00:04:43.680> innovation<00:04:44.560> the<00:04:44.720> beneficiaries<00:04:45.440> of restrict innovation the beneficiaries of restrict innovation the beneficiaries of innovation<00:04:46.240> just<00:04:46.479> to<00:04:46.639> end<00:04:46.800> users innovation just to end users innovation just to end users when<00:04:48.240> you<00:04:48.400> take<00:04:48.560> this<00:04:48.800> broader when you take this broader when you take this broader conceptualization<00:04:50.080> of<00:04:50.240> innovation<00:04:51.040> what<00:04:51.280> we conceptualization of innovation what we conceptualization of innovation what we found<00:04:51.759> was<00:04:52.320> india<00:04:52.639> is<00:04:52.720> well<00:04:52.960> represented<00:04:53.840> in found was india is well represented in found was india is well represented in innovation<00:04:54.960> but<00:04:55.600> the<00:04:55.840> innovation<00:04:56.320> that<00:04:56.479> is innovation but the innovation that is innovation but the innovation that is being<00:04:56.800> done<00:04:57.040> in<00:04:57.199> india<00:04:57.680> is<00:04:57.840> of<00:04:58.000> a<00:04:58.080> form<00:04:58.320> we<00:04:58.400> did being done in india is of a form we did being done in india is of a form we did not<00:04:58.800> anticipate<00:04:59.600> and<00:04:59.759> what<00:05:00.000> we<00:05:00.240> did<00:05:00.479> was<00:05:00.639> we not anticipate and what we did was we not anticipate and what we did was we called<00:05:01.040> it<00:05:01.199> invisible<00:05:01.759> innovation called it invisible innovation called it invisible innovation and<00:05:03.520> specifically<00:05:04.479> there<00:05:04.639> are<00:05:04.720> four<00:05:05.040> types<00:05:05.280> of and specifically there are four types of and specifically there are four types of invisible<00:05:06.000> innovation<00:05:06.400> that<00:05:06.560> are<00:05:06.639> coming<00:05:06.960> out invisible innovation that are coming out invisible innovation that are coming out of<00:05:07.199> india of india of india the<00:05:08.560> first<00:05:08.880> type<00:05:09.120> of<00:05:09.280> invisible<00:05:09.680> innovation the first type of invisible innovation the first type of invisible innovation out<00:05:10.240> of<00:05:10.400> india<00:05:10.880> is<00:05:10.960> what<00:05:11.120> we<00:05:11.280> call<00:05:11.759> innovation out of india is what we call innovation out of india is what we call innovation for<00:05:12.479> business<00:05:12.880> customers<00:05:13.680> which<00:05:13.919> is<00:05:14.000> led<00:05:14.240> by for business customers which is led by for business customers which is led by the<00:05:14.479> multinational<00:05:15.120> corporations the multinational corporations the multinational corporations which<00:05:16.800> have<00:05:17.280> in<00:05:17.440> the<00:05:17.680> last<00:05:18.000> two<00:05:18.240> decades<00:05:19.120> there which have in the last two decades there which have in the last two decades there have<00:05:19.520> been have been have been 750<00:05:21.919> r<00:05:22.240> d<00:05:22.560> centers<00:05:23.039> set<00:05:23.280> up<00:05:23.759> in<00:05:24.080> india<00:05:24.800> by 750 r d centers set up in india by 750 r d centers set up in india by multinational<00:05:25.680> companies<00:05:26.400> employing<00:05:27.199> more multinational companies employing more multinational companies employing more than<00:05:27.600> 400<00:05:28.160> 000<00:05:28.400> professionals



now<00:05:31.440> when<00:05:31.600> you<00:05:31.759> consider<00:05:32.240> the<00:05:32.400> fact<00:05:33.199> that
now when you consider the fact that now when you consider the fact that historically historically historically the<00:05:35.199> r<00:05:35.520> d<00:05:35.680> center<00:05:36.160> of<00:05:36.320> a<00:05:36.400> multinational the r d center of a multinational the r d center of a multinational company<00:05:37.680> was<00:05:38.000> always<00:05:38.479> in<00:05:38.560> the<00:05:38.720> headquarters company was always in the headquarters company was always in the headquarters or<00:05:40.720> in<00:05:40.880> the<00:05:40.960> country<00:05:41.280> of<00:05:41.360> origin<00:05:42.080> of<00:05:42.240> that or in the country of origin of that or in the country of origin of that multinational<00:05:42.960> company<00:05:43.520> to<00:05:43.759> have<00:05:44.000> 750<00:05:45.360> r<00:05:45.680> d multinational company to have 750 r d multinational company to have 750 r d centers<00:05:46.160> of<00:05:46.240> multinational<00:05:46.880> corporations<00:05:47.600> in centers of multinational corporations in centers of multinational corporations in india india india is<00:05:48.880> truly<00:05:49.360> a<00:05:49.520> remarkable<00:05:50.080> figure<00:05:50.800> when<00:05:50.960> we is truly a remarkable figure when we is truly a remarkable figure when we went<00:05:51.360> and<00:05:51.440> talked<00:05:51.680> to<00:05:51.759> the<00:05:51.919> people<00:05:52.160> in<00:05:52.240> that<00:05:52.560> in went and talked to the people in that in went and talked to the people in that in those<00:05:52.880> innovation<00:05:53.280> centers<00:05:53.600> and<00:05:53.759> asked<00:05:53.919> them those innovation centers and asked them those innovation centers and asked them what<00:05:54.160> are<00:05:54.240> they<00:05:54.400> working<00:05:54.720> on what are they working on what are they working on they<00:05:56.000> said<00:05:56.160> we<00:05:56.320> are<00:05:56.479> working<00:05:56.720> on<00:05:56.880> global they said we are working on global they said we are working on global products<00:05:57.840> they<00:05:58.000> were<00:05:58.160> not<00:05:58.400> working<00:05:58.720> on products they were not working on products they were not working on localizing<00:05:59.840> global<00:06:00.320> products<00:06:00.639> for<00:06:00.800> india localizing global products for india localizing global products for india which<00:06:01.680> is<00:06:01.759> the<00:06:01.919> usual<00:06:02.800> role<00:06:03.039> of<00:06:03.199> a<00:06:03.280> local<00:06:04.000> r<00:06:04.319> d which is the usual role of a local r d which is the usual role of a local r d they<00:06:04.880> were<00:06:05.039> working<00:06:05.440> on<00:06:05.600> truly<00:06:05.919> global they were working on truly global they were working on truly global products<00:06:07.039> and<00:06:07.199> companies<00:06:07.680> like<00:06:07.919> microsoft products and companies like microsoft products and companies like microsoft google<00:06:09.759> astrazeneca<00:06:11.039> general<00:06:11.440> electric google astrazeneca general electric google astrazeneca general electric philips<00:06:12.720> have<00:06:12.960> already<00:06:13.360> asked<00:06:13.759> answered<00:06:14.240> in philips have already asked answered in philips have already asked answered in the<00:06:14.479> affirmative<00:06:15.039> the<00:06:15.199> question<00:06:15.840> that<00:06:16.080> from the affirmative the question that from the affirmative the question that from their<00:06:16.639> bangalore<00:06:17.280> and<00:06:17.440> hyderabad their bangalore and hyderabad their bangalore and hyderabad r<00:06:19.280> d<00:06:19.440> centers<00:06:20.000> they<00:06:20.160> are<00:06:20.319> able<00:06:20.560> to<00:06:20.720> produce r d centers they are able to produce r d centers they are able to produce products<00:06:21.759> and<00:06:21.919> services<00:06:22.639> for<00:06:22.800> the<00:06:22.880> world products and services for the world products and services for the world but<00:06:24.160> of<00:06:24.319> course<00:06:24.880> as<00:06:25.039> an<00:06:25.199> end<00:06:25.360> user<00:06:25.680> you<00:06:25.840> don't but of course as an end user you don't but of course as an end user you don't see<00:06:26.240> that<00:06:26.560> because<00:06:26.800> you<00:06:26.960> only<00:06:27.120> see<00:06:27.280> the<00:06:27.360> name see that because you only see the name see that because you only see the name of<00:06:27.600> the<00:06:27.759> company<00:06:28.319> not<00:06:28.720> where<00:06:29.039> it<00:06:29.120> was of the company not where it was of the company not where it was developed



the<00:06:32.479> other<00:06:32.639> thing<00:06:32.800> we<00:06:32.960> were<00:06:33.120> told<00:06:33.360> then<00:06:33.600> was
the other thing we were told then was the other thing we were told then was yes<00:06:34.160> but<00:06:34.400> you<00:06:34.479> know<00:06:34.639> the<00:06:34.800> kind<00:06:35.039> of<00:06:35.120> work<00:06:35.360> that yes but you know the kind of work that yes but you know the kind of work that is<00:06:35.600> coming<00:06:35.840> out<00:06:35.919> of<00:06:36.000> the<00:06:36.160> indian<00:06:36.400> r<00:06:36.639> d<00:06:36.720> center is coming out of the indian r d center is coming out of the indian r d center cannot<00:06:37.280> be<00:06:37.440> compared<00:06:37.759> to<00:06:37.919> the<00:06:38.000> kind<00:06:38.240> of<00:06:38.319> work cannot be compared to the kind of work cannot be compared to the kind of work that<00:06:38.720> is<00:06:38.800> coming<00:06:39.039> out<00:06:39.199> of<00:06:39.280> the<00:06:39.759> u.s<00:06:40.080> r<00:06:40.319> d that is coming out of the u.s r d that is coming out of the u.s r d sentence<00:06:41.199> so<00:06:41.360> my<00:06:41.520> co-author<00:06:42.000> fanish<00:06:42.319> puranam sentence so my co-author fanish puranam sentence so my co-author fanish puranam who<00:06:42.960> happens<00:06:43.199> to<00:06:43.360> be<00:06:43.440> one<00:06:43.600> of<00:06:43.680> the<00:06:43.759> smartest who happens to be one of the smartest who happens to be one of the smartest people<00:06:44.479> i<00:06:44.639> know<00:06:45.280> said<00:06:45.919> he's<00:06:46.160> going<00:06:46.240> to<00:06:46.319> do<00:06:46.479> a people i know said he's going to do a people i know said he's going to do a study<00:06:46.960> what<00:06:47.120> he<00:06:47.280> did<00:06:47.440> was<00:06:48.000> he<00:06:48.240> looked<00:06:48.479> at<00:06:48.639> those study what he did was he looked at those study what he did was he looked at those companies<00:06:49.280> that<00:06:49.440> had<00:06:49.600> an<00:06:49.759> r<00:06:50.000> d<00:06:50.160> center<00:06:50.479> in<00:06:50.639> usa companies that had an r d center in usa companies that had an r d center in usa and<00:06:51.600> in<00:06:51.759> india and in india and in india and<00:06:53.520> then<00:06:53.759> he<00:06:53.919> looked<00:06:54.160> at<00:06:54.319> a<00:06:54.400> patent<00:06:54.800> that<00:06:54.960> was and then he looked at a patent that was and then he looked at a patent that was filed<00:06:55.600> out<00:06:55.759> of<00:06:55.840> the<00:06:56.000> u.s<00:06:56.720> and<00:06:56.880> a<00:06:57.039> similar filed out of the u.s and a similar filed out of the u.s and a similar patent<00:06:57.840> filed<00:06:58.240> out<00:06:58.400> of<00:06:58.479> the<00:06:58.639> same<00:06:58.960> company's patent filed out of the same company's patent filed out of the same company's subsidiary<00:07:00.000> in<00:07:00.160> india<00:07:00.880> so<00:07:01.120> he<00:07:01.199> is<00:07:01.280> now subsidiary in india so he is now subsidiary in india so he is now comparing<00:07:02.000> the<00:07:02.160> patents<00:07:02.880> of<00:07:03.280> r<00:07:03.599> d<00:07:03.759> centers<00:07:04.400> in comparing the patents of r d centers in comparing the patents of r d centers in the<00:07:04.639> u.s<00:07:05.280> with<00:07:05.520> r<00:07:05.759> d<00:07:05.919> centers<00:07:06.240> in<00:07:06.400> india<00:07:06.800> of<00:07:06.880> the the u.s with r d centers in india of the the u.s with r d centers in india of the same<00:07:07.280> company<00:07:08.080> to<00:07:08.240> find<00:07:08.479> out<00:07:08.560> what<00:07:08.720> is<00:07:08.880> the same company to find out what is the same company to find out what is the quality<00:07:09.360> of<00:07:09.440> the<00:07:09.599> patents<00:07:10.000> filed<00:07:10.319> out<00:07:10.400> of<00:07:10.479> the quality of the patents filed out of the quality of the patents filed out of the indian<00:07:10.880> centers<00:07:11.440> and<00:07:11.520> how<00:07:11.680> do<00:07:11.840> they<00:07:12.000> compare indian centers and how do they compare indian centers and how do they compare with<00:07:12.479> the<00:07:12.560> quality<00:07:12.880> of<00:07:12.960> the<00:07:13.039> patents<00:07:13.440> filed with the quality of the patents filed with the quality of the patents filed out<00:07:13.840> of<00:07:13.919> the<00:07:14.000> u.s<00:07:14.240> centers out of the u.s centers out of the u.s centers interestingly interestingly interestingly what<00:07:16.720> he<00:07:16.880> finds<00:07:17.199> is<00:07:17.520> and<00:07:17.680> by<00:07:17.840> the<00:07:17.919> way<00:07:18.080> the<00:07:18.240> way what he finds is and by the way the way what he finds is and by the way the way we<00:07:18.880> look<00:07:19.120> at<00:07:19.199> the<00:07:19.360> quality<00:07:19.680> of<00:07:19.840> a<00:07:19.919> patent<00:07:20.400> is we look at the quality of a patent is we look at the quality of a patent is what<00:07:20.800> we<00:07:20.960> call<00:07:21.199> forward<00:07:21.599> citations<00:07:22.560> how<00:07:22.720> many what we call forward citations how many what we call forward citations how many times<00:07:23.280> does<00:07:23.599> a<00:07:23.759> future<00:07:24.160> patent<00:07:25.039> reference<00:07:25.440> the times does a future patent reference the times does a future patent reference the older<00:07:26.000> patent older patent older patent he<00:07:27.280> finds<00:07:27.599> something<00:07:27.840> very<00:07:28.080> interesting he finds something very interesting he finds something very interesting what<00:07:29.599> we<00:07:29.759> find<00:07:30.160> is what we find is what we find is that<00:07:31.039> the<00:07:31.199> data<00:07:31.680> says<00:07:32.400> that<00:07:32.560> the<00:07:32.720> number<00:07:33.039> of that the data says that the number of that the data says that the number of forward<00:07:33.599> citations<00:07:34.560> of<00:07:34.720> a<00:07:34.800> patent<00:07:35.199> filed<00:07:35.440> out forward citations of a patent filed out forward citations of a patent filed out of<00:07:35.680> the<00:07:35.840> u.s<00:07:36.160> r<00:07:36.400> d<00:07:36.560> subsidiary<00:07:37.360> is<00:07:37.520> identical of the u.s r d subsidiary is identical of the u.s r d subsidiary is identical to<00:07:38.319> the<00:07:38.400> number<00:07:38.720> of<00:07:39.120> forward<00:07:39.440> citations<00:07:40.240> of<00:07:40.400> a to the number of forward citations of a to the number of forward citations of a patent<00:07:40.880> filed<00:07:41.360> by<00:07:41.599> an<00:07:41.759> indian<00:07:42.080> subsidy<00:07:42.720> of<00:07:42.800> the patent filed by an indian subsidy of the patent filed by an indian subsidy of the same<00:07:43.199> company<00:07:43.599> within<00:07:43.919> that<00:07:44.080> company<00:07:44.960> so same company within that company so same company within that company so within<00:07:45.520> the<00:07:45.680> company<00:07:46.240> there's<00:07:46.479> no<00:07:46.720> difference within the company there's no difference within the company there's no difference in<00:07:47.520> the<00:07:47.680> forward<00:07:48.000> citation<00:07:48.479> rates<00:07:48.880> of<00:07:48.960> the in the forward citation rates of the in the forward citation rates of the indian<00:07:49.440> subsidiaries<00:07:50.080> versus<00:07:50.400> the<00:07:50.479> u.s indian subsidiaries versus the u.s indian subsidiaries versus the u.s subsidiaries<00:07:51.520> so<00:07:51.680> that's<00:07:51.919> the<00:07:52.000> first<00:07:52.319> kind<00:07:52.560> of subsidiaries so that's the first kind of subsidiaries so that's the first kind of invisible<00:07:53.360> innovation<00:07:53.759> coming<00:07:54.000> out<00:07:54.080> of<00:07:54.240> india invisible innovation coming out of india invisible innovation coming out of india second<00:07:55.199> kind<00:07:55.360> of<00:07:55.520> innovative<00:07:56.479> innovation second kind of innovative innovation second kind of innovative innovation coming<00:07:57.039> out<00:07:57.199> of<00:07:57.280> india<00:07:57.440> is<00:07:57.599> what<00:07:57.680> we<00:07:57.759> call coming out of india is what we call coming out of india is what we call outsourcing<00:07:58.800> innovation<00:07:59.599> to<00:07:59.840> indian outsourcing innovation to indian outsourcing innovation to indian companies companies companies where where where many<00:08:02.560> companies<00:08:02.960> today<00:08:03.680> are<00:08:04.000> contracting many companies today are contracting many companies today are contracting indian<00:08:05.360> companies<00:08:06.080> to<00:08:06.240> do<00:08:06.639> a<00:08:06.800> major<00:08:07.280> part<00:08:07.840> of indian companies to do a major part of indian companies to do a major part of the<00:08:08.160> product<00:08:08.479> development<00:08:09.120> work the product development work the product development work for<00:08:10.960> their<00:08:11.599> global<00:08:12.080> products<00:08:12.400> which<00:08:12.560> are for their global products which are for their global products which are going<00:08:12.800> to<00:08:12.879> be<00:08:13.039> sold<00:08:13.280> to<00:08:13.440> the<00:08:13.840> entire<00:08:14.160> world<00:08:14.879> for going to be sold to the entire world for going to be sold to the entire world for example<00:08:15.440> in<00:08:15.520> the<00:08:15.680> pharma<00:08:16.000> industry<00:08:16.400> a<00:08:16.479> lot<00:08:16.639> of example in the pharma industry a lot of example in the pharma industry a lot of the<00:08:16.800> molecules<00:08:17.280> are<00:08:17.360> being<00:08:17.520> developed<00:08:18.080> but the molecules are being developed but the molecules are being developed but you<00:08:18.400> see<00:08:18.560> a<00:08:18.800> major<00:08:19.120> part<00:08:19.360> of<00:08:19.440> that<00:08:19.599> work<00:08:20.000> is you see a major part of that work is you see a major part of that work is being<00:08:20.720> given<00:08:21.120> sent<00:08:21.360> to<00:08:21.520> india being given sent to india being given sent to india for<00:08:22.879> example<00:08:23.520> hcl for example hcl for example hcl technologies<00:08:26.000> they<00:08:26.240> developed<00:08:26.639> two<00:08:26.800> of<00:08:26.960> the technologies they developed two of the technologies they developed two of the mission<00:08:27.360> control<00:08:27.840> critical<00:08:28.319> systems<00:08:28.720> for<00:08:28.879> the mission control critical systems for the mission control critical systems for the new<00:08:29.280> boeing<00:08:29.919> 787<00:08:30.639> dreamliner<00:08:31.520> one<00:08:31.759> to<00:08:31.919> avoid new boeing 787 dreamliner one to avoid new boeing 787 dreamliner one to avoid collisions<00:08:33.519> in<00:08:33.599> the<00:08:33.680> sky<00:08:34.240> and<00:08:34.479> another<00:08:34.880> to collisions in the sky and another to collisions in the sky and another to allow<00:08:35.360> landing<00:08:35.839> in<00:08:36.000> zero<00:08:36.240> visibility<00:08:37.440> but<00:08:37.599> of allow landing in zero visibility but of allow landing in zero visibility but of course<00:08:37.919> when<00:08:38.080> you<00:08:38.399> climb<00:08:38.800> onto<00:08:39.039> the<00:08:39.120> boeing course when you climb onto the boeing course when you climb onto the boeing 787<00:08:40.320> you're<00:08:40.560> not<00:08:40.719> going<00:08:40.880> to<00:08:40.959> know<00:08:41.279> that<00:08:41.519> this 787 you're not going to know that this 787 you're not going to know that this is<00:08:41.919> invisible<00:08:42.399> innovation<00:08:42.880> out<00:08:42.959> of<00:08:43.120> india is invisible innovation out of india is invisible innovation out of india the<00:08:44.240> third<00:08:44.560> kind<00:08:44.720> of<00:08:44.880> invisible<00:08:45.360> innovation the third kind of invisible innovation the third kind of invisible innovation coming<00:08:46.320> out<00:08:46.399> of<00:08:46.560> india<00:08:46.720> is<00:08:46.800> what<00:08:46.959> we<00:08:47.120> call coming out of india is what we call coming out of india is what we call process<00:08:48.000> innovations<00:08:48.560> because<00:08:48.880> of<00:08:49.040> an process innovations because of an process innovations because of an injection<00:08:50.160> of<00:08:50.480> intelligence<00:08:51.120> by<00:08:51.360> indian injection of intelligence by indian injection of intelligence by indian firms<00:08:53.920> only<00:08:54.480> process<00:08:54.880> innovation<00:08:55.360> is firms only process innovation is firms only process innovation is different<00:08:55.760> from<00:08:55.920> product<00:08:56.240> innovation<00:08:56.959> it's different from product innovation it's different from product innovation it's about<00:08:57.600> how<00:08:57.760> do<00:08:57.920> you<00:08:58.480> create<00:08:58.800> a<00:08:58.959> new<00:08:59.200> product<00:08:59.519> or about how do you create a new product or about how do you create a new product or develop<00:09:00.080> a<00:09:00.160> new<00:09:00.399> product<00:09:00.640> or<00:09:00.800> manufacture<00:09:01.360> a develop a new product or manufacture a develop a new product or manufacture a new<00:09:01.600> product<00:09:01.839> but<00:09:01.920> not<00:09:02.080> a<00:09:02.160> new<00:09:02.399> product<00:09:02.720> itself new product but not a new product itself new product but not a new product itself only<00:09:05.279> in<00:09:05.440> india only in india only in india do<00:09:06.959> millions<00:09:07.440> of<00:09:07.600> young<00:09:07.920> people do millions of young people do millions of young people dream dream dream of<00:09:10.080> working<00:09:10.399> in<00:09:10.560> a<00:09:10.640> call<00:09:10.880> center



what<00:09:14.000> happens<00:09:14.880> you<00:09:15.040> know<00:09:15.200> it's<00:09:15.360> a<00:09:15.440> dead-end
what happens you know it's a dead-end what happens you know it's a dead-end job<00:09:16.000> in<00:09:16.080> the<00:09:16.240> west<00:09:16.720> where<00:09:16.880> high<00:09:17.040> school job in the west where high school job in the west where high school droppers<00:09:17.760> do droppers do droppers do what<00:09:18.720> happens<00:09:19.120> when<00:09:19.279> you<00:09:19.519> put what happens when you put what happens when you put hundreds<00:09:21.040> of<00:09:21.279> thousands<00:09:22.080> of<00:09:22.480> smart hundreds of thousands of smart hundreds of thousands of smart young<00:09:24.240> ambitious<00:09:24.959> kids<00:09:25.519> on<00:09:25.680> a<00:09:25.760> call<00:09:26.000> center young ambitious kids on a call center young ambitious kids on a call center job job job very<00:09:27.440> quickly<00:09:28.080> they<00:09:28.240> get<00:09:28.480> bored very quickly they get bored very quickly they get bored and<00:09:29.680> they<00:09:29.920> start<00:09:30.640> innovating and they start innovating and they start innovating and<00:09:32.560> they<00:09:32.800> start<00:09:33.040> telling<00:09:33.440> the<00:09:33.600> boss<00:09:33.920> how<00:09:34.080> to and they start telling the boss how to and they start telling the boss how to do<00:09:34.320> this<00:09:34.480> job<00:09:34.720> better<00:09:35.279> and<00:09:35.600> out<00:09:35.839> of<00:09:35.920> this do this job better and out of this do this job better and out of this process<00:09:36.560> innovation<00:09:37.040> comes<00:09:37.360> product process innovation comes product process innovation comes product innovations<00:09:38.399> which<00:09:38.640> are<00:09:38.800> then<00:09:39.040> marketed innovations which are then marketed innovations which are then marketed around<00:09:39.839> the<00:09:39.920> world<00:09:40.480> for<00:09:40.640> example<00:09:41.120> 24<00:09:41.600> 7 around the world for example 24 7 around the world for example 24 7 customer<00:09:42.560> traditional<00:09:43.120> call<00:09:43.279> center<00:09:43.600> company customer traditional call center company customer traditional call center company used<00:09:44.399> to<00:09:44.560> be<00:09:44.640> a<00:09:44.720> traditional<00:09:45.120> call<00:09:45.279> center used to be a traditional call center used to be a traditional call center company<00:09:46.080> today<00:09:46.399> they're<00:09:46.560> developing company today they're developing company today they're developing analytical<00:09:47.680> tools<00:09:48.000> to<00:09:48.160> do<00:09:48.320> predictive analytical tools to do predictive analytical tools to do predictive modeling<00:09:49.279> so<00:09:49.519> that<00:09:49.760> before<00:09:50.480> you<00:09:50.720> pick<00:09:50.959> up<00:09:51.040> the modeling so that before you pick up the modeling so that before you pick up the phone phone phone you<00:09:52.160> can you can you can guess<00:09:53.760> or<00:09:54.000> predict guess or predict guess or predict what<00:09:55.360> this<00:09:55.519> phone<00:09:55.760> call<00:09:56.000> is<00:09:56.080> about



is<00:10:00.080> because<00:10:00.640> of<00:10:00.880> an<00:10:01.040> injection<00:10:01.440> of
is because of an injection of is because of an injection of intelligence<00:10:02.160> into<00:10:02.320> a<00:10:02.480> process<00:10:02.800> which<00:10:02.959> is intelligence into a process which is intelligence into a process which is considered<00:10:03.519> dead<00:10:03.680> for<00:10:03.920> a<00:10:04.000> long<00:10:04.240> time<00:10:04.480> in<00:10:04.560> the considered dead for a long time in the considered dead for a long time in the west<00:10:05.440> and<00:10:05.600> the<00:10:05.680> last<00:10:05.920> kind<00:10:06.080> of<00:10:06.240> innovation west and the last kind of innovation west and the last kind of innovation innovation<00:10:07.519> coming<00:10:07.760> up<00:10:07.920> invisible innovation coming up invisible innovation coming up invisible innovation<00:10:08.720> coming<00:10:08.880> out<00:10:08.959> of<00:10:09.120> india<00:10:09.279> is<00:10:09.440> what innovation coming out of india is what innovation coming out of india is what we<00:10:09.680> call<00:10:10.160> management<00:10:10.720> innovation<00:10:11.279> it's<00:10:11.519> not<00:10:11.680> a we call management innovation it's not a we call management innovation it's not a new<00:10:12.000> product<00:10:12.320> or<00:10:12.399> a<00:10:12.480> new<00:10:12.720> process<00:10:12.959> but<00:10:13.120> a<00:10:13.200> new new product or a new process but a new new product or a new process but a new way<00:10:13.600> to<00:10:13.760> organize<00:10:14.240> work way to organize work way to organize work and<00:10:15.680> the<00:10:15.839> most<00:10:16.079> significant<00:10:16.720> management and the most significant management and the most significant management innovation<00:10:17.680> to<00:10:17.839> come innovation to come innovation to come out<00:10:18.880> of<00:10:19.040> india out of india out of india invented<00:10:20.399> by<00:10:20.560> the<00:10:20.640> indian<00:10:20.880> offshoring invented by the indian offshoring invented by the indian offshoring industry<00:10:21.600> is<00:10:21.680> what<00:10:21.839> we<00:10:21.920> call<00:10:22.079> the<00:10:22.240> global industry is what we call the global industry is what we call the global delivery<00:10:22.959> model delivery model delivery model what<00:10:24.000> the<00:10:24.079> global<00:10:24.399> delivery<00:10:24.800> model<00:10:25.120> allows<00:10:25.440> it what the global delivery model allows it what the global delivery model allows it it<00:10:26.000> allows<00:10:26.320> you<00:10:26.480> to<00:10:26.640> take<00:10:26.959> previously it allows you to take previously it allows you to take previously geographically<00:10:28.640> co-located<00:10:29.360> tasks<00:10:30.079> break geographically co-located tasks break geographically co-located tasks break them<00:10:30.560> up<00:10:30.720> into<00:10:30.959> parts<00:10:31.920> send<00:10:32.160> them<00:10:32.320> around<00:10:32.560> the them up into parts send them around the them up into parts send them around the world<00:10:32.880> where<00:10:33.040> the<00:10:33.200> expertise<00:10:33.760> and<00:10:33.920> the<00:10:34.000> cost world where the expertise and the cost world where the expertise and the cost structure<00:10:34.640> exist<00:10:35.120> and<00:10:35.279> then<00:10:35.519> specify<00:10:36.000> the structure exist and then specify the structure exist and then specify the means<00:10:36.320> for<00:10:36.480> reintegrating<00:10:37.120> them<00:10:37.760> without means for reintegrating them without means for reintegrating them without that<00:10:38.320> you<00:10:38.480> could<00:10:38.640> not<00:10:38.800> have<00:10:39.040> any<00:10:39.279> of<00:10:39.360> the<00:10:39.440> other that you could not have any of the other that you could not have any of the other invisible<00:10:40.160> innovations<00:10:40.640> today invisible innovations today invisible innovations today so<00:10:42.720> what<00:10:42.880> i'm<00:10:43.040> trying<00:10:43.279> to<00:10:43.440> say<00:10:43.680> is<00:10:44.079> what<00:10:44.240> we're so what i'm trying to say is what we're so what i'm trying to say is what we're finding<00:10:44.720> in<00:10:44.880> our<00:10:45.040> research<00:10:45.440> is<00:10:46.000> that<00:10:46.399> if finding in our research is that if finding in our research is that if products<00:10:48.079> for<00:10:48.320> end<00:10:48.560> users products for end users products for end users is<00:10:49.920> the<00:10:50.079> visible<00:10:50.640> tip<00:10:51.120> of<00:10:51.200> the<00:10:51.360> innovation is the visible tip of the innovation is the visible tip of the innovation iceberg iceberg iceberg india<00:10:53.360> is<00:10:53.519> well<00:10:53.760> represented<00:10:54.640> in<00:10:54.800> the india is well represented in the india is well represented in the invisible<00:10:56.079> large invisible large invisible large submerged<00:10:57.600> portion<00:10:58.160> of<00:10:58.320> the<00:10:58.480> innovation submerged portion of the innovation submerged portion of the innovation iceberg iceberg iceberg now now now this<00:11:03.360> has<00:11:03.680> of<00:11:03.760> course<00:11:04.240> some<00:11:04.560> implications this has of course some implications this has of course some implications and<00:11:07.519> so<00:11:07.760> we<00:11:08.000> developed<00:11:08.480> three<00:11:08.720> implications and so we developed three implications and so we developed three implications of<00:11:09.760> this<00:11:10.240> research<00:11:11.120> the<00:11:11.279> first<00:11:11.600> is<00:11:11.680> what<00:11:11.839> we of this research the first is what we of this research the first is what we call<00:11:12.480> sinking<00:11:12.880> skill<00:11:13.200> lager<00:11:14.079> and<00:11:14.240> now<00:11:14.399> i'm call sinking skill lager and now i'm call sinking skill lager and now i'm going<00:11:14.720> to<00:11:14.880> go<00:11:15.120> back<00:11:15.760> to<00:11:15.920> the<00:11:16.079> cup<00:11:16.240> where<00:11:16.480> i going to go back to the cup where i going to go back to the cup where i started<00:11:16.959> my<00:11:17.120> conversation<00:11:17.760> with<00:11:17.920> you<00:11:18.240> which started my conversation with you which started my conversation with you which was<00:11:18.640> about<00:11:18.880> the<00:11:18.959> flight<00:11:19.279> of<00:11:19.440> jobs was about the flight of jobs was about the flight of jobs now<00:11:20.720> of<00:11:20.880> course<00:11:21.200> when<00:11:21.440> we<00:11:21.680> first<00:11:22.160> as<00:11:22.320> a now of course when we first as a now of course when we first as a multinational<00:11:23.120> company<00:11:23.839> decide<00:11:24.240> to multinational company decide to multinational company decide to outsource<00:11:24.959> jobs<00:11:25.200> to<00:11:25.360> india<00:11:25.600> in<00:11:25.680> the<00:11:25.760> r<00:11:26.000> d outsource jobs to india in the r d outsource jobs to india in the r d what<00:11:27.360> we<00:11:27.519> are<00:11:27.600> going<00:11:27.760> to<00:11:27.920> do<00:11:28.320> is<00:11:28.480> we<00:11:28.560> are<00:11:28.640> going what we are going to do is we are going what we are going to do is we are going to<00:11:28.880> outsource<00:11:29.360> the<00:11:29.519> bottom<00:11:29.920> rung<00:11:30.160> of<00:11:30.240> the to outsource the bottom rung of the to outsource the bottom rung of the ladder<00:11:30.720> to<00:11:30.880> india<00:11:31.200> the<00:11:31.360> least<00:11:31.600> sophisticated ladder to india the least sophisticated ladder to india the least sophisticated jobs<00:11:32.880> just<00:11:33.120> like<00:11:33.360> tom<00:11:33.600> friedman<00:11:33.920> would jobs just like tom friedman would jobs just like tom friedman would predict predict predict now<00:11:36.480> what<00:11:36.640> happens<00:11:37.040> is<00:11:37.360> when<00:11:37.600> you<00:11:37.760> outsource now what happens is when you outsource now what happens is when you outsource the<00:11:38.320> bottom<00:11:38.720> rung<00:11:39.040> of<00:11:39.200> the<00:11:39.360> ladder<00:11:39.680> to<00:11:40.320> india the bottom rung of the ladder to india the bottom rung of the ladder to india for<00:11:41.760> innovation<00:11:42.320> and<00:11:42.480> for<00:11:42.720> r<00:11:42.959> d<00:11:43.120> work<00:11:43.839> at<00:11:44.079> some for innovation and for r d work at some for innovation and for r d work at some stage<00:11:44.959> in<00:11:45.120> the<00:11:45.279> very<00:11:45.519> near<00:11:45.839> future<00:11:46.240> you're stage in the very near future you're stage in the very near future you're gonna<00:11:46.640> have<00:11:46.720> to<00:11:46.800> confront<00:11:47.279> a<00:11:47.360> problem gonna have to confront a problem gonna have to confront a problem which<00:11:48.959> is<00:11:49.120> where<00:11:49.360> does<00:11:49.600> the<00:11:49.760> next<00:11:50.000> step which is where does the next step which is where does the next step of<00:11:51.040> the<00:11:51.200> ladder<00:11:51.600> people<00:11:51.920> come<00:11:52.160> from<00:11:52.320> within of the ladder people come from within of the ladder people come from within your<00:11:52.720> company your company your company so<00:11:55.279> you<00:11:55.440> have<00:11:55.519> two<00:11:55.760> choices<00:11:56.160> then so you have two choices then so you have two choices then either<00:11:57.519> you<00:11:57.760> bring<00:11:58.000> the<00:11:58.079> people<00:11:58.320> from<00:11:58.560> india either you bring the people from india either you bring the people from india into<00:11:59.040> the<00:11:59.200> developed<00:11:59.600> world into the developed world into the developed world to<00:12:00.640> take<00:12:00.880> positions<00:12:01.600> in<00:12:01.680> the<00:12:01.760> next<00:12:02.000> step<00:12:02.240> of to take positions in the next step of to take positions in the next step of the<00:12:02.399> ladder<00:12:03.040> immigration the ladder immigration the ladder immigration or<00:12:05.360> you<00:12:05.600> say<00:12:05.760> there's<00:12:05.920> so<00:12:06.079> many<00:12:06.320> people<00:12:06.639> in<00:12:06.800> the or you say there's so many people in the or you say there's so many people in the bottom<00:12:07.200> step<00:12:07.440> of<00:12:07.519> the<00:12:07.600> ladder<00:12:07.920> waiting<00:12:08.160> to bottom step of the ladder waiting to bottom step of the ladder waiting to take<00:12:08.480> the<00:12:08.560> next<00:12:08.800> position<00:12:09.200> in<00:12:09.360> india<00:12:09.920> why take the next position in india why take the next position in india why don't<00:12:10.240> we<00:12:10.399> move<00:12:10.639> the<00:12:10.720> next<00:12:10.959> step<00:12:11.279> to don't we move the next step to don't we move the next step to india india india what<00:12:14.160> we<00:12:14.240> are<00:12:14.399> trying<00:12:14.639> to<00:12:14.800> say<00:12:15.040> is what we are trying to say is what we are trying to say is that<00:12:16.079> once<00:12:16.399> you<00:12:16.560> outsource<00:12:17.120> the<00:12:17.279> bottom<00:12:17.839> end that once you outsource the bottom end that once you outsource the bottom end of<00:12:18.160> the<00:12:18.320> ladder of the ladder of the ladder you you you it's<00:12:21.120> a<00:12:21.200> self-perpetuating<00:12:22.160> act<00:12:22.399> because<00:12:22.639> of it's a self-perpetuating act because of it's a self-perpetuating act because of the<00:12:22.880> sinking<00:12:23.279> skill<00:12:23.519> ladder<00:12:24.079> and<00:12:24.240> a<00:12:24.320> sinking the sinking skill ladder and a sinking the sinking skill ladder and a sinking skill<00:12:24.880> ladder<00:12:25.200> is<00:12:25.680> simply<00:12:26.000> the<00:12:26.240> point<00:12:26.560> that skill ladder is simply the point that skill ladder is simply the point that you<00:12:27.360> can't<00:12:27.680> be<00:12:27.839> an<00:12:28.000> investment<00:12:28.480> banker you can't be an investment banker you can't be an investment banker without<00:12:29.120> having<00:12:29.279> been<00:12:29.519> an<00:12:29.680> analyst<00:12:30.160> once<00:12:30.639> you without having been an analyst once you without having been an analyst once you can't<00:12:31.120> be<00:12:31.279> a<00:12:31.360> professor<00:12:31.760> without<00:12:32.000> having<00:12:32.240> been can't be a professor without having been can't be a professor without having been a<00:12:32.560> student<00:12:33.120> you<00:12:33.360> can't<00:12:33.600> be<00:12:33.760> a<00:12:33.839> consultant a student you can't be a consultant a student you can't be a consultant without<00:12:34.560> having<00:12:34.800> been<00:12:34.959> a<00:12:35.040> research<00:12:35.440> associate without having been a research associate without having been a research associate so<00:12:36.320> if<00:12:36.480> you<00:12:36.639> outsource<00:12:37.120> the<00:12:37.200> least so if you outsource the least so if you outsource the least sophisticated<00:12:38.160> jobs<00:12:38.639> at<00:12:38.800> some<00:12:39.040> stage<00:12:39.600> the sophisticated jobs at some stage the sophisticated jobs at some stage the next<00:12:40.399> step<00:12:40.639> of<00:12:40.720> the<00:12:40.880> ladder<00:12:41.279> has<00:12:41.519> to<00:12:41.600> follow next step of the ladder has to follow next step of the ladder has to follow the<00:12:42.880> second<00:12:43.200> thing<00:12:43.360> we<00:12:43.440> bring<00:12:43.680> up<00:12:43.839> is<00:12:43.920> what<00:12:44.079> we the second thing we bring up is what we the second thing we bring up is what we call<00:12:44.639> the<00:12:44.880> browning<00:12:45.279> of<00:12:45.360> the<00:12:45.760> tmt<00:12:46.399> the<00:12:46.560> top call the browning of the tmt the top call the browning of the tmt the top management<00:12:47.279> teams<00:12:47.920> if<00:12:48.560> the<00:12:48.720> r<00:12:49.040> d<00:12:49.279> talent<00:12:49.600> is management teams if the r d talent is management teams if the r d talent is going<00:12:49.839> to<00:12:49.920> be<00:12:50.079> based<00:12:50.320> out<00:12:50.480> of<00:12:50.560> india<00:12:50.880> and<00:12:50.959> china going to be based out of india and china going to be based out of india and china and<00:12:51.600> the<00:12:51.839> largest<00:12:52.240> growth<00:12:52.560> markets<00:12:53.200> are<00:12:53.360> going and the largest growth markets are going and the largest growth markets are going to<00:12:53.600> be<00:12:53.680> based<00:12:54.000> out<00:12:54.079> of<00:12:54.240> india<00:12:54.480> and<00:12:54.560> china<00:12:55.200> you to be based out of india and china you to be based out of india and china you have<00:12:55.519> to<00:12:55.680> confront<00:12:56.079> the<00:12:56.160> problem<00:12:56.720> that<00:12:56.880> your have to confront the problem that your have to confront the problem that your top<00:12:57.279> management<00:12:57.760> of<00:12:57.839> the<00:12:57.920> future<00:12:58.480> is<00:12:58.639> going<00:12:58.800> to top management of the future is going to top management of the future is going to have<00:12:59.040> to<00:12:59.120> come<00:12:59.360> out<00:12:59.440> of<00:12:59.600> india<00:12:59.839> and<00:12:59.920> china have to come out of india and china have to come out of india and china because<00:13:01.440> that's<00:13:01.600> where<00:13:01.760> the<00:13:01.920> product because that's where the product because that's where the product leadership<00:13:02.720> is<00:13:03.040> that's<00:13:03.200> where<00:13:03.360> the<00:13:03.600> important leadership is that's where the important leadership is that's where the important market<00:13:04.320> leadership<00:13:04.880> is<00:13:05.839> right<00:13:06.320> and<00:13:06.480> the<00:13:06.560> last market leadership is right and the last market leadership is right and the last thing<00:13:07.360> we<00:13:07.600> point<00:13:07.839> out<00:13:07.920> in<00:13:08.000> this<00:13:08.160> slide<00:13:08.399> which thing we point out in this slide which thing we point out in this slide which is<00:13:08.800> you<00:13:08.880> know<00:13:09.279> the<00:13:09.519> to<00:13:09.680> the<00:13:09.839> story<00:13:10.160> there's<00:13:10.399> one is you know the to the story there's one is you know the to the story there's one caveat caveat caveat india<00:13:12.000> has<00:13:12.160> the<00:13:12.399> youngest<00:13:12.880> growing india has the youngest growing india has the youngest growing population<00:13:13.839> in<00:13:13.920> the<00:13:14.000> world population in the world population in the world this<00:13:16.000> demographic<00:13:16.959> dividend<00:13:17.519> is<00:13:17.760> incredible this demographic dividend is incredible this demographic dividend is incredible but<00:13:18.959> paradoxically<00:13:20.079> there's<00:13:20.320> also<00:13:20.560> the but paradoxically there's also the but paradoxically there's also the mirage<00:13:21.040> of<00:13:21.120> mighty<00:13:21.440> liverpools mirage of mighty liverpools mirage of mighty liverpools indian<00:13:23.120> institutes<00:13:23.920> and<00:13:24.160> educational<00:13:24.800> system indian institutes and educational system indian institutes and educational system with<00:13:25.600> a<00:13:25.680> few<00:13:25.920> exceptions<00:13:26.720> are<00:13:26.959> incapable<00:13:27.680> of with a few exceptions are incapable of with a few exceptions are incapable of producing<00:13:28.240> students<00:13:28.880> in<00:13:29.040> the<00:13:29.279> quantity<00:13:29.760> and producing students in the quantity and producing students in the quantity and quality<00:13:30.320> needed<00:13:30.880> to<00:13:31.040> keep<00:13:31.279> this<00:13:31.440> innovation quality needed to keep this innovation quality needed to keep this innovation engine<00:13:32.240> going engine going engine going so<00:13:33.519> companies<00:13:34.000> are<00:13:34.079> finding<00:13:34.560> innovative<00:13:35.040> ways so companies are finding innovative ways so companies are finding innovative ways to<00:13:35.360> overcome<00:13:35.839> this<00:13:36.399> but<00:13:36.639> in<00:13:36.720> the<00:13:36.880> end<00:13:37.040> it<00:13:37.200> does to overcome this but in the end it does to overcome this but in the end it does not<00:13:37.600> absolve<00:13:38.320> the<00:13:38.639> government<00:13:39.040> of<00:13:39.120> the not absolve the government of the not absolve the government of the responsibility<00:13:40.000> for<00:13:40.160> creating<00:13:40.480> this responsibility for creating this responsibility for creating this educational<00:13:41.120> structure



so<00:13:43.839> finally<00:13:44.399> i<00:13:44.560> want<00:13:44.720> to<00:13:44.880> conclude
so finally i want to conclude so finally i want to conclude by<00:13:47.120> showing<00:13:47.440> you by showing you by showing you the<00:13:48.560> profile<00:13:49.040> of<00:13:49.120> one<00:13:49.360> company<00:13:49.680> ibm<00:13:50.560> as<00:13:50.800> many the profile of one company ibm as many the profile of one company ibm as many of<00:13:51.200> you<00:13:51.279> know<00:13:51.519> ibm<00:13:51.920> has<00:13:52.079> always<00:13:52.320> been of you know ibm has always been of you know ibm has always been considered<00:13:52.880> for<00:13:53.040> the<00:13:53.120> last<00:13:53.360> hundred<00:13:53.600> years<00:13:53.839> to considered for the last hundred years to considered for the last hundred years to be<00:13:54.079> one<00:13:54.240> of<00:13:54.320> the<00:13:54.399> most<00:13:54.639> innovative<00:13:55.120> companies be one of the most innovative companies be one of the most innovative companies in<00:13:56.000> fact<00:13:56.320> if<00:13:56.399> you<00:13:56.480> look<00:13:56.639> at<00:13:56.800> the<00:13:56.880> number<00:13:57.120> of in fact if you look at the number of in fact if you look at the number of patents<00:13:57.519> filed<00:13:57.839> over<00:13:58.000> history<00:13:58.560> i<00:13:58.720> think<00:13:58.880> they patents filed over history i think they patents filed over history i think they are<00:13:59.199> in<00:13:59.279> the<00:13:59.440> top<00:13:59.680> of<00:13:59.760> the<00:13:59.920> top<00:14:00.160> two<00:14:00.399> or<00:14:00.560> three are in the top of the top two or three are in the top of the top two or three companies<00:14:01.199> in<00:14:01.279> the<00:14:01.360> world<00:14:01.839> of<00:14:02.160> all<00:14:02.560> patents companies in the world of all patents companies in the world of all patents filed<00:14:03.199> in<00:14:03.279> the<00:14:03.360> usa<00:14:03.760> as<00:14:03.920> a<00:14:04.000> private<00:14:04.320> company filed in the usa as a private company filed in the usa as a private company here<00:14:05.680> is<00:14:05.760> the<00:14:06.000> profile<00:14:06.480> of<00:14:06.720> employees<00:14:07.199> of<00:14:07.760> um here is the profile of employees of um here is the profile of employees of um ibm<00:14:09.839> over<00:14:10.000> the<00:14:10.079> last<00:14:10.399> decade<00:14:11.040> in<00:14:11.279> 2003<00:14:12.399> they ibm over the last decade in 2003 they ibm over the last decade in 2003 they had<00:14:12.639> 300<00:14:13.199> 000<00:14:13.519> employees<00:14:13.839> or<00:14:13.920> 32<00:14:14.880> 30<00:14:15.199> 000 had 300 000 employees or 32 30 000 had 300 000 employees or 32 30 000 employees<00:14:16.000> out<00:14:16.240> of<00:14:16.320> which<00:14:16.480> 135<00:14:17.519> 000<00:14:18.079> were<00:14:18.320> in employees out of which 135 000 were in employees out of which 135 000 were in america<00:14:19.279> 9<00:14:19.680> 000<00:14:20.160> were<00:14:20.399> in<00:14:20.560> india america 9 000 were in india america 9 000 were in india in<00:14:21.839> 2000<00:14:22.399> and<00:14:22.880> in<00:14:23.040> 2009<00:14:24.240> they<00:14:24.399> had<00:14:24.560> 400<00:14:25.040> 000 in 2000 and in 2009 they had 400 000 in 2000 and in 2009 they had 400 000 employees<00:14:25.839> by<00:14:26.000> which<00:14:26.320> time<00:14:26.560> the<00:14:26.959> u.s employees by which time the u.s employees by which time the u.s employees<00:14:27.680> had<00:14:27.760> moved<00:14:27.920> to<00:14:28.079> 105<00:14:28.880> 000<00:14:29.360> whereas employees had moved to 105 000 whereas employees had moved to 105 000 whereas the<00:14:29.760> indian<00:14:30.160> employees<00:14:30.720> had<00:14:30.880> gone<00:14:31.120> to<00:14:31.360> a the indian employees had gone to a the indian employees had gone to a hundred<00:14:31.760> thousand hundred thousand hundred thousand well<00:14:32.959> in<00:14:33.040> 2010<00:14:33.920> they<00:14:34.079> decided<00:14:34.720> they're<00:14:34.959> not well in 2010 they decided they're not well in 2010 they decided they're not going<00:14:35.360> to<00:14:35.440> reveal<00:14:35.760> this<00:14:35.920> data<00:14:36.240> anymore<00:14:36.800> so<00:14:36.959> i going to reveal this data anymore so i going to reveal this data anymore so i had<00:14:37.199> to<00:14:37.279> make<00:14:37.440> some<00:14:37.680> estimates<00:14:38.240> based<00:14:38.480> on had to make some estimates based on had to make some estimates based on various<00:14:38.959> sources<00:14:39.519> here<00:14:39.760> are<00:14:39.920> my<00:14:40.079> best<00:14:40.320> guesses various sources here are my best guesses various sources here are my best guesses okay<00:14:40.959> i'm<00:14:41.120> not<00:14:41.199> saying<00:14:41.440> this<00:14:41.600> is<00:14:41.680> the<00:14:41.760> exact okay i'm not saying this is the exact okay i'm not saying this is the exact number<00:14:42.560> it's<00:14:42.800> my<00:14:42.959> best<00:14:43.199> guess<00:14:43.440> it<00:14:43.519> gives<00:14:43.760> you<00:14:43.839> a number it's my best guess it gives you a number it's my best guess it gives you a sense<00:14:44.160> of<00:14:44.240> the<00:14:44.399> trend<00:14:44.959> there<00:14:45.120> are<00:14:45.199> 433<00:14:46.320> 000 sense of the trend there are 433 000 sense of the trend there are 433 000 people<00:14:46.800> now<00:14:46.959> at<00:14:47.120> ibm people now at ibm people now at ibm out<00:14:48.880> of<00:14:48.959> which out of which out of which 98<00:14:50.480> 000<00:14:50.720> are<00:14:50.800> remaining<00:14:51.279> in<00:14:51.360> the<00:14:51.440> us<00:14:52.320> and<00:14:52.480> 150 98 000 are remaining in the us and 150 98 000 are remaining in the us and 150 000<00:14:53.839> are<00:14:54.079> in<00:14:54.240> india 000 are in india 000 are in india so<00:14:55.680> you<00:14:55.920> tell<00:14:56.160> me<00:14:56.720> is<00:14:56.959> ibn<00:14:57.440> an<00:14:57.680> american so you tell me is ibn an american so you tell me is ibn an american company<00:14:58.560> or<00:14:58.720> an<00:14:58.880> indian<00:14:59.199> company



ladies<00:15:04.000> and<00:15:04.079> gentlemen<00:15:04.720> thank<00:15:04.880> you<00:15:05.040> very<00:15:05.279> much

Nirmalya Kumar, India, India, innovation, invisible, manufacturing, jobs, career, management, TED, TEDx, TEDxLondonBusinessSchool, TED-Ed, TED, Ed, TEDEducation

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