Tracking the trackers - Gary Kovacs
I<00:00:15.699> don't<00:00:16.699> know<00:00:16.789> why<00:00:17.000> but<00:00:17.360> I'm<00:00:17.480> continually
I don't know why but I'm continually
I don't know why but I'm continually
amazed<00:00:18.529> to<00:00:18.800> think<00:00:19.099> that<00:00:19.849> two<00:00:20.150> and<00:00:20.300> a<00:00:20.329> half
amazed to think that two and a half
amazed to think that two and a half
billion<00:00:20.900> of<00:00:21.169> us<00:00:21.320> around<00:00:21.619> the<00:00:21.860> world<00:00:22.070> are
billion of us around the world are
billion of us around the world are
connected<00:00:22.789> to<00:00:23.090> each<00:00:23.240> other<00:00:23.480> through<00:00:23.779> the
connected to each other through the
connected to each other through the
internet<00:00:24.470> and<00:00:24.619> that<00:00:25.250> at<00:00:25.400> any<00:00:25.520> point<00:00:25.610> in<00:00:26.029> time
internet and that at any point in time
internet and that at any point in time
more<00:00:27.140> than<00:00:27.349> 30<00:00:27.710> percent<00:00:27.950> of<00:00:28.399> the<00:00:28.550> world's
more than 30 percent of the world's
more than 30 percent of the world's
population<00:00:29.059> can<00:00:29.840> go<00:00:30.020> online<00:00:30.349> to<00:00:31.009> learn<00:00:31.969> to
population can go online to learn to
population can go online to learn to
create<00:00:33.110> and<00:00:33.379> to<00:00:33.800> share<00:00:34.070> and<00:00:34.450> the<00:00:35.450> amount<00:00:35.719> of
create and to share and the amount of
create and to share and the amount of
time<00:00:36.079> each<00:00:36.320> of<00:00:36.350> us<00:00:36.620> is<00:00:36.770> spending<00:00:37.100> doing<00:00:37.309> all<00:00:37.579> of
time each of us is spending doing all of
time each of us is spending doing all of
this<00:00:37.850> is<00:00:38.090> also<00:00:38.600> continuing<00:00:39.140> to<00:00:39.170> grow<00:00:39.530> a<00:00:39.710> recent
this is also continuing to grow a recent
this is also continuing to grow a recent
study<00:00:40.489> showed<00:00:41.300> that<00:00:41.329> the<00:00:41.600> young<00:00:41.840> generation
study showed that the young generation
study showed that the young generation
alone<00:00:42.740> is<00:00:43.190> spending<00:00:43.700> over<00:00:43.910> eight<00:00:44.329> hours<00:00:44.870> a<00:00:44.900> day
alone is spending over eight hours a day
alone is spending over eight hours a day
online<00:00:45.640> is<00:00:46.640> the<00:00:46.760> parent<00:00:47.240> of<00:00:47.329> a<00:00:47.420> nine<00:00:47.600> year<00:00:47.780> old
online is the parent of a nine year old
online is the parent of a nine year old
girl<00:00:47.960> that<00:00:48.380> number<00:00:48.920> seems<00:00:49.130> awfully<00:00:49.730> low<00:00:51.250> but
girl that number seems awfully low but
girl that number seems awfully low but
just<00:00:52.610> as<00:00:52.790> the<00:00:53.000> Internet<00:00:53.300> has<00:00:53.390> opened<00:00:53.750> up<00:00:53.840> the
just as the Internet has opened up the
just as the Internet has opened up the
world<00:00:54.079> for<00:00:54.410> each<00:00:54.710> and<00:00:54.920> every<00:00:55.100> one<00:00:55.250> of<00:00:55.280> us<00:00:55.520> it
world for each and every one of us it
world for each and every one of us it
has<00:00:56.180> also<00:00:56.329> opened<00:00:56.510> up<00:00:56.989> each<00:00:57.230> and<00:00:57.500> every<00:00:57.680> one<00:00:57.829> of
has also opened up each and every one of
has also opened up each and every one of
us<00:00:58.130> to<00:00:58.460> the<00:00:58.489> world<00:00:58.760> and<00:00:59.170> increasingly<00:01:00.170> the
us to the world and increasingly the
us to the world and increasingly the
price<00:01:00.860> we're<00:01:01.130> being<00:01:01.340> asked<00:01:01.700> to<00:01:01.730> pay<00:01:01.940> for<00:01:01.970> all
price we're being asked to pay for all
price we're being asked to pay for all
of<00:01:02.420> this<00:01:02.660> connectedness<00:01:03.260> is<00:01:04.189> our<00:01:04.399> privacy
of this connectedness is our privacy
of this connectedness is our privacy
today<00:01:06.829> what<00:01:07.610> many<00:01:07.850> of<00:01:08.030> us<00:01:08.149> would<00:01:08.420> love<00:01:08.630> to
today what many of us would love to
today what many of us would love to
believe<00:01:08.960> is<00:01:09.409> that<00:01:09.799> the<00:01:09.890> Internet<00:01:10.189> is<00:01:10.219> a
believe is that the Internet is a
believe is that the Internet is a
private<00:01:10.729> place<00:01:10.969> it's<00:01:11.570> not<00:01:11.810> and<00:01:12.140> with<00:01:12.799> every
private place it's not and with every
private place it's not and with every
click<00:01:13.219> of<00:01:13.369> the<00:01:13.460> mouse<00:01:13.490> and<00:01:14.030> every<00:01:14.210> touch<00:01:14.450> of
click of the mouse and every touch of
click of the mouse and every touch of
the<00:01:14.780> screen<00:01:15.130> we<00:01:16.130> are<00:01:16.159> like<00:01:16.520> Hansel<00:01:17.030> and<00:01:17.240> Gretel
the screen we are like Hansel and Gretel
the screen we are like Hansel and Gretel
leaving<00:01:18.290> bread<00:01:18.590> crumbs<00:01:18.620> of<00:01:19.220> our<00:01:19.310> personal
leaving bread crumbs of our personal
leaving bread crumbs of our personal
information<00:01:19.930> everywhere<00:01:20.930> we<00:01:21.020> travel<00:01:21.440> through
information everywhere we travel through
information everywhere we travel through
the<00:01:21.799> digital<00:01:21.950> woods<00:01:23.380> we<00:01:24.380> are<00:01:24.500> leaving<00:01:24.740> our
the digital woods we are leaving our
the digital woods we are leaving our
birthdays<00:01:25.520> our<00:01:26.299> places<00:01:26.810> of<00:01:26.960> residence<00:01:27.229> are
birthdays our places of residence are
birthdays our places of residence are
our<00:01:28.729> interests<00:01:29.360> and<00:01:29.510> preferences<00:01:29.750> our
our interests and preferences our
our interests and preferences our
relationships<00:01:31.640> our<00:01:32.470> financial<00:01:33.470> histories
relationships our financial histories
relationships our financial histories
and<00:01:34.159> on<00:01:34.549> and<00:01:34.909> on<00:01:35.090> it<00:01:35.330> goes
and on and on it goes
and on and on it goes
now<00:01:36.740> don't<00:01:36.979> get<00:01:37.100> me<00:01:37.280> wrong<00:01:37.310> I'm<00:01:38.000> not<00:01:38.060> for<00:01:38.450> one
now don't get me wrong I'm not for one
now don't get me wrong I'm not for one
minute<00:01:38.690> suggesting<00:01:39.439> that<00:01:39.619> sharing<00:01:39.979> data<00:01:40.159> is<00:01:40.400> a
minute suggesting that sharing data is a
minute suggesting that sharing data is a
bad<00:01:40.700> thing<00:01:41.030> in<00:01:41.330> fact<00:01:41.689> when<00:01:42.530> I<00:01:42.560> know<00:01:42.650> the<00:01:42.890> data
bad thing in fact when I know the data
bad thing in fact when I know the data
that's<00:01:43.220> being<00:01:43.369> shared<00:01:43.670> and<00:01:44.090> I'm<00:01:44.210> asked
that's being shared and I'm asked
that's being shared and I'm asked
explicitly<00:01:44.780> for<00:01:45.619> my<00:01:45.740> consent<00:01:46.189> I<00:01:46.460> want<00:01:47.330> some
explicitly for my consent I want some
explicitly for my consent I want some
sites<00:01:47.900> to<00:01:48.140> understand<00:01:48.619> my<00:01:48.770> habits<00:01:49.159> it<00:01:49.460> helps
sites to understand my habits it helps
sites to understand my habits it helps
them<00:01:49.970> suggest<00:01:50.420> books<00:01:50.720> for<00:01:50.930> me<00:01:51.049> to<00:01:51.140> read<00:01:51.350> or
them suggest books for me to read or
them suggest books for me to read or
movies<00:01:52.520> for<00:01:52.790> my<00:01:52.909> family<00:01:53.240> to<00:01:53.360> watch<00:01:53.540> for
movies for my family to watch for
movies for my family to watch for
friends<00:01:54.409> for<00:01:54.619> us<00:01:54.680> to<00:01:55.009> connect<00:01:55.340> with<00:01:55.750> but<00:01:56.750> when
friends for us to connect with but when
friends for us to connect with but when
I<00:01:56.930> don't<00:01:57.290> know<00:01:57.560> and<00:01:57.860> what<00:01:58.280> I<00:01:58.340> haven't<00:01:58.670> been
I don't know and what I haven't been
I don't know and what I haven't been
asked<00:01:59.330> that's<00:01:59.810> when<00:01:59.990> the<00:02:00.080> problem<00:02:00.439> arises
asked that's when the problem arises
asked that's when the problem arises
it's<00:02:02.030> a<00:02:02.150> phenomenon<00:02:02.630> on<00:02:02.720> the<00:02:02.840> internet<00:02:03.140> today
it's a phenomenon on the internet today
it's a phenomenon on the internet today
called<00:02:03.920> behavioral<00:02:04.280> tracking<00:02:04.790> and<00:02:05.240> it<00:02:05.540> is
called behavioral tracking and it is
called behavioral tracking and it is
very<00:02:06.020> big<00:02:06.560> business<00:02:07.009> in<00:02:07.220> fact<00:02:07.790> there's<00:02:08.119> an
very big business in fact there's an
very big business in fact there's an
entire<00:02:08.299> industry<00:02:08.840> formed<00:02:09.709> around<00:02:10.009> following
entire industry formed around following
entire industry formed around following
us<00:02:10.819> through<00:02:11.000> the<00:02:11.060> digital<00:02:11.209> woods<00:02:11.629> and
us through the digital woods and
us through the digital woods and
compiling<00:02:12.200> a<00:02:12.379> profile<00:02:12.799> on<00:02:12.980> each<00:02:13.189> of<00:02:13.370> us<00:02:13.519> and
compiling a profile on each of us and
compiling a profile on each of us and
when<00:02:14.510> all<00:02:14.629> of<00:02:14.659> that<00:02:14.810> data<00:02:15.170> is<00:02:15.379> held<00:02:15.680> they<00:02:16.489> can
when all of that data is held they can
when all of that data is held they can
do<00:02:17.090> almost<00:02:17.540> whatever<00:02:18.170> they<00:02:18.590> want<00:02:18.830> with<00:02:19.010> it
do almost whatever they want with it
do almost whatever they want with it
this<00:02:19.970> is<00:02:20.030> an<00:02:20.330> area<00:02:20.599> today<00:02:20.989> that<00:02:21.410> has<00:02:21.560> very<00:02:21.830> few
this is an area today that has very few
this is an area today that has very few
regulations
regulations
regulations
even<00:02:23.400> fewer<00:02:23.700> rules<00:02:24.060> except<00:02:25.020> for<00:02:25.290> some<00:02:25.470> of<00:02:25.560> the
even fewer rules except for some of the
even fewer rules except for some of the
recent<00:02:25.980> announcements<00:02:26.550> here<00:02:26.670> in<00:02:26.760> the<00:02:26.820> United
recent announcements here in the United
recent announcements here in the United
States<00:02:27.300> and<00:02:27.570> Europe<00:02:27.890> it's<00:02:28.890> an<00:02:29.010> area<00:02:29.160> of
States and Europe it's an area of
States and Europe it's an area of
consumer<00:02:29.580> protection<00:02:30.240> that's<00:02:30.360> almost
consumer protection that's almost
consumer protection that's almost
entirely<00:02:31.080> naked
entirely naked
entirely naked
so<00:02:32.880> let<00:02:33.030> me<00:02:33.060> expose<00:02:33.510> this<00:02:33.750> lurking<00:02:34.200> industry<00:02:34.590> a
so let me expose this lurking industry a
so let me expose this lurking industry a
little<00:02:34.890> bit<00:02:34.980> further<00:02:35.510> the<00:02:36.510> visualization<00:02:37.260> you
little bit further the visualization you
little bit further the visualization you
see<00:02:37.560> forming<00:02:37.920> behind<00:02:38.220> me<00:02:38.370> is<00:02:38.460> called
see forming behind me is called
see forming behind me is called
collusion<00:02:39.300> and<00:02:39.810> it's<00:02:40.770> an<00:02:40.890> experimental
collusion and it's an experimental
collusion and it's an experimental
browser<00:02:42.000> add-on<00:02:42.780> that<00:02:43.290> you<00:02:43.410> can<00:02:43.590> install<00:02:43.950> in
browser add-on that you can install in
browser add-on that you can install in
your<00:02:44.400> Firefox<00:02:44.940> browser<00:02:45.060> that<00:02:45.840> helps<00:02:46.140> you<00:02:46.320> see
your Firefox browser that helps you see
your Firefox browser that helps you see
where<00:02:47.280> your<00:02:47.580> web<00:02:47.820> data<00:02:48.090> is<00:02:48.270> going<00:02:48.480> and<00:02:48.690> who's
where your web data is going and who's
where your web data is going and who's
tracking<00:02:49.200> you<00:02:49.500> the<00:02:50.250> red<00:02:50.460> dots<00:02:50.760> you<00:02:51.000> see<00:02:51.030> up
tracking you the red dots you see up
tracking you the red dots you see up
there<00:02:51.630> our<00:02:52.470> sites<00:02:52.890> that<00:02:53.160> are<00:02:53.250> behavioral
there our sites that are behavioral
there our sites that are behavioral
tracking<00:02:54.000> that<00:02:54.870> I<00:02:54.930> have<00:02:55.110> not<00:02:55.320> navigated<00:02:55.950> to
tracking that I have not navigated to
tracking that I have not navigated to
but<00:02:56.580> are<00:02:56.700> following<00:02:57.120> me
but are following me
but are following me
the<00:02:57.660> blue<00:02:57.870> dots<00:02:57.900> are<00:02:58.470> the<00:02:58.620> sites<00:02:58.860> that<00:02:59.040> I've
the blue dots are the sites that I've
the blue dots are the sites that I've
actually<00:02:59.340> navigated<00:03:00.030> directly<00:03:00.390> to<00:03:00.600> and<00:03:00.840> the
actually navigated directly to and the
actually navigated directly to and the
grey<00:03:01.680> dots<00:03:01.950> our<00:03:02.490> sites<00:03:02.850> that<00:03:03.030> are<00:03:03.120> also
grey dots our sites that are also
grey dots our sites that are also
tracking<00:03:03.810> me<00:03:04.140> but<00:03:04.590> I<00:03:04.620> have<00:03:04.770> no<00:03:04.920> idea<00:03:04.950> who<00:03:05.400> they
tracking me but I have no idea who they
tracking me but I have no idea who they
are<00:03:05.580> all<00:03:06.480> of<00:03:06.870> them<00:03:07.050> are<00:03:07.200> connected<00:03:07.410> as<00:03:07.770> you<00:03:07.890> can
are all of them are connected as you can
are all of them are connected as you can
see<00:03:08.340> to<00:03:08.550> form<00:03:08.790> a<00:03:08.880> picture<00:03:09.240> of<00:03:09.330> me<00:03:09.510> on<00:03:09.690> the<00:03:09.870> web
see to form a picture of me on the web
see to form a picture of me on the web
and<00:03:10.290> this<00:03:10.500> is<00:03:10.680> my<00:03:10.830> profile<00:03:11.310> so<00:03:12.120> let<00:03:12.270> me<00:03:12.360> go<00:03:12.510> from
and this is my profile so let me go from
and this is my profile so let me go from
an<00:03:12.810> example<00:03:13.290> to<00:03:13.470> something<00:03:13.860> very<00:03:13.890> specific
an example to something very specific
an example to something very specific
and<00:03:14.880> personal<00:03:15.390> I<00:03:15.570> installed<00:03:16.380> collusion<00:03:17.010> in<00:03:17.100> my
and personal I installed collusion in my
and personal I installed collusion in my
own<00:03:17.400> laptop<00:03:18.030> two<00:03:18.450> weeks<00:03:18.660> ago<00:03:18.930> and<00:03:19.140> I<00:03:19.470> let<00:03:19.650> it
own laptop two weeks ago and I let it
own laptop two weeks ago and I let it
follow<00:03:19.950> me<00:03:20.130> around<00:03:20.220> for<00:03:20.490> what<00:03:20.700> was<00:03:20.820> a<00:03:20.850> pretty
follow me around for what was a pretty
follow me around for what was a pretty
typical<00:03:21.300> day<00:03:22.070> now<00:03:23.070> like<00:03:23.460> most<00:03:23.670> of<00:03:23.940> you<00:03:24.150> I
typical day now like most of you I
typical day now like most of you I
actually<00:03:25.080> start<00:03:25.500> my<00:03:25.650> day<00:03:25.710> going<00:03:26.040> online<00:03:26.310> and
actually start my day going online and
actually start my day going online and
checking<00:03:26.940> email<00:03:27.330> I<00:03:27.540> then<00:03:28.320> go<00:03:28.530> to<00:03:28.590> a<00:03:28.680> news<00:03:28.890> site
checking email I then go to a news site
checking email I then go to a news site
look<00:03:29.700> for<00:03:29.910> some<00:03:30.030> headlines<00:03:30.480> and<00:03:30.870> in<00:03:31.860> this
look for some headlines and in this
look for some headlines and in this
particular<00:03:32.160> case<00:03:32.760> I<00:03:33.030> happen<00:03:33.240> to<00:03:33.390> like<00:03:33.660> one<00:03:33.840> of
particular case I happen to like one of
particular case I happen to like one of
them<00:03:34.170> on<00:03:34.350> the<00:03:34.800> merits<00:03:35.340> of<00:03:35.580> music<00:03:36.330> literacy<00:03:36.780> in
them on the merits of music literacy in
them on the merits of music literacy in
schools<00:03:36.990> and<00:03:37.650> I<00:03:38.340> shared<00:03:38.760> it<00:03:38.880> over<00:03:39.120> a<00:03:39.150> social
schools and I shared it over a social
schools and I shared it over a social
network<00:03:39.900> our<00:03:40.470> daughter<00:03:40.709> then<00:03:40.950> joined<00:03:41.340> us<00:03:41.520> at
network our daughter then joined us at
network our daughter then joined us at
the<00:03:41.730> breakfast<00:03:42.180> table<00:03:42.360> and<00:03:42.750> I<00:03:43.380> asked<00:03:43.680> her<00:03:43.950> is
the breakfast table and I asked her is
the breakfast table and I asked her is
there<00:03:44.820> an<00:03:45.030> emphasis<00:03:45.180> on<00:03:45.420> music<00:03:45.540> literacy<00:03:46.110> in
there an emphasis on music literacy in
there an emphasis on music literacy in
your<00:03:46.230> school<00:03:46.650> and<00:03:46.890> she<00:03:47.100> of<00:03:47.190> course<00:03:47.370> naturally
your school and she of course naturally
your school and she of course naturally
as<00:03:48.090> a<00:03:48.120> nine-year-old<00:03:48.390> looked<00:03:48.840> at<00:03:48.930> me<00:03:49.080> and<00:03:49.170> said
as a nine-year-old looked at me and said
as a nine-year-old looked at me and said
quizzically<00:03:49.980> what's<00:03:50.250> literacy<00:03:50.760> so<00:03:51.420> I<00:03:51.480> Center
quizzically what's literacy so I Center
quizzically what's literacy so I Center
online<00:03:51.959> of<00:03:52.709> course<00:03:53.040> to<00:03:53.940> look<00:03:54.060> it<00:03:54.239> up<00:03:54.320> now<00:03:55.320> let
online of course to look it up now let
online of course to look it up now let
me<00:03:55.530> stop<00:03:55.800> here<00:03:56.270> we<00:03:57.270> are<00:03:57.300> not<00:03:57.600> even<00:03:57.989> two<00:03:58.260> bites
me stop here we are not even two bites
me stop here we are not even two bites
into<00:03:59.010> breakfast<00:03:59.489> and<00:04:00.080> there<00:04:01.080> are<00:04:01.230> already
into breakfast and there are already
into breakfast and there are already
nearly<00:04:02.010> 25<00:04:02.610> sites<00:04:02.940> that<00:04:03.150> are<00:04:03.239> tracking<00:04:03.510> me<00:04:03.780> I
nearly 25 sites that are tracking me I
nearly 25 sites that are tracking me I
have<00:04:04.590> navigated<00:04:05.100> to<00:04:05.370> a<00:04:05.400> total<00:04:05.760> of<00:04:05.850> four<00:04:06.650> so<00:04:07.650> let
have navigated to a total of four so let
have navigated to a total of four so let
me<00:04:07.950> fast-forward<00:04:08.430> through<00:04:08.940> the<00:04:09.060> rest<00:04:09.300> of<00:04:09.540> my
me fast-forward through the rest of my
me fast-forward through the rest of my
day<00:04:09.750> I<00:04:10.260> go<00:04:10.709> to<00:04:10.770> work<00:04:11.040> I<00:04:11.370> check<00:04:12.090> email<00:04:12.120> I<00:04:12.750> log
day I go to work I check email I log
day I go to work I check email I log
onto<00:04:13.410> a<00:04:13.590> few<00:04:13.770> more<00:04:13.890> social<00:04:14.310> sites<00:04:14.550> I<00:04:14.790> blog<00:04:15.150> I
onto a few more social sites I blog I
onto a few more social sites I blog I
check<00:04:16.320> more<00:04:16.560> news<00:04:16.799> reports<00:04:17.340> I<00:04:17.520> share<00:04:17.790> some<00:04:18.030> of
check more news reports I share some of
check more news reports I share some of
those<00:04:18.239> news<00:04:18.450> reports<00:04:18.540> I<00:04:19.140> go<00:04:19.650> look<00:04:19.890> at<00:04:20.040> some
those news reports I go look at some
those news reports I go look at some
videos<00:04:21.500> pretty<00:04:22.500> typical<00:04:22.800> day<00:04:23.160> in<00:04:23.400> this<00:04:23.550> case
videos pretty typical day in this case
videos pretty typical day in this case
actually<00:04:24.330> fairly<00:04:24.600> pedantic<00:04:25.200> and<00:04:25.350> at<00:04:26.340> the<00:04:26.460> end
actually fairly pedantic and at the end
actually fairly pedantic and at the end
of<00:04:26.820> the<00:04:26.880> day<00:04:27.060> as<00:04:27.330> my<00:04:27.540> day<00:04:27.600> winds<00:04:28.200> down<00:04:28.230> look<00:04:29.220> at
of the day as my day winds down look at
of the day as my day winds down look at
my<00:04:29.520> profile<00:04:30.620> the<00:04:31.620> red<00:04:31.860> dots
my profile the red dots
my profile the red dots
have<00:04:32.669> exploded<00:04:33.090> the<00:04:34.050> gray<00:04:34.289> dots<00:04:34.560> have<00:04:34.800> grown
have exploded the gray dots have grown
have exploded the gray dots have grown
exponentially
exponentially
exponentially
all<00:04:36.720> in<00:04:37.110> all<00:04:37.260> there's<00:04:37.530> over<00:04:37.740> a<00:04:37.770> hundred<00:04:38.220> and
all in all there's over a hundred and
all in all there's over a hundred and
fifty<00:04:38.520> sites<00:04:39.000> that<00:04:39.450> are<00:04:39.570> now<00:04:39.720> tracking<00:04:40.350> my
fifty sites that are now tracking my
fifty sites that are now tracking my
personal<00:04:41.070> information<00:04:41.790> most<00:04:42.450> all<00:04:42.690> of<00:04:42.720> them
personal information most all of them
personal information most all of them
without<00:04:43.200> my<00:04:43.380> consent<00:04:43.800> I<00:04:44.300> look<00:04:45.300> at<00:04:45.450> this
without my consent I look at this
without my consent I look at this
picture<00:04:46.020> and<00:04:46.050> it<00:04:46.350> freaks<00:04:46.710> me<00:04:46.890> out<00:04:48.110> this<00:04:49.110> is
picture and it freaks me out this is
picture and it freaks me out this is
nothing<00:04:49.920> I<00:04:50.100> am<00:04:50.220> being<00:04:50.490> stalked<00:04:50.970> across<00:04:51.480> the
nothing I am being stalked across the
nothing I am being stalked across the
web<00:04:51.840> and<00:04:52.260> why<00:04:53.160> is<00:04:53.220> this<00:04:53.430> happening<00:04:53.630> pretty
web and why is this happening pretty
web and why is this happening pretty
simple
simple
simple
it's<00:04:55.590> huge<00:04:56.040> business<00:04:56.490> the<00:04:57.240> revenue<00:04:57.630> of<00:04:57.660> the
it's huge business the revenue of the
it's huge business the revenue of the
top<00:04:58.050> handful<00:04:58.560> of<00:04:58.680> companies<00:04:58.830> in<00:04:59.100> this<00:04:59.190> space
top handful of companies in this space
top handful of companies in this space
is<00:04:59.790> over<00:05:00.060> thirty<00:05:00.330> nine<00:05:00.540> billion<00:05:00.810> dollars
is over thirty nine billion dollars
is over thirty nine billion dollars
today<00:05:01.440> and<00:05:01.860> as<00:05:02.490> adults<00:05:02.850> we<00:05:03.420> are<00:05:03.540> certainly<00:05:03.930> not
today and as adults we are certainly not
today and as adults we are certainly not
alone<00:05:04.850> at<00:05:05.850> the<00:05:06.000> same<00:05:06.180> time<00:05:06.420> I<00:05:06.450> installed<00:05:06.900> my
alone at the same time I installed my
alone at the same time I installed my
own<00:05:07.110> collusion<00:05:07.680> profile<00:05:08.100> I<00:05:08.130> installed<00:05:08.580> one
own collusion profile I installed one
own collusion profile I installed one
for<00:05:08.940> my<00:05:09.060> daughter<00:05:09.270> and<00:05:09.860> on<00:05:10.860> one<00:05:11.100> single
for my daughter and on one single
for my daughter and on one single
Saturday<00:05:12.180> morning<00:05:12.540> over<00:05:13.140> two<00:05:13.440> hours<00:05:13.860> on<00:05:14.040> the
Saturday morning over two hours on the
Saturday morning over two hours on the
Internet<00:05:14.520> here's<00:05:15.210> her<00:05:15.420> collusion<00:05:15.870> profile
Internet here's her collusion profile
Internet here's her collusion profile
this<00:05:19.200> is<00:05:19.350> a<00:05:19.380> nine-year-old<00:05:19.980> girl<00:05:20.240> navigating
this is a nine-year-old girl navigating
this is a nine-year-old girl navigating
to<00:05:21.450> principally<00:05:22.170> children's<00:05:22.980> sites<00:05:23.490> I<00:05:24.350> move
to principally children's sites I move
to principally children's sites I move
from<00:05:25.620> this<00:05:25.800> from<00:05:26.460> freaked<00:05:26.790> out<00:05:26.940> to<00:05:27.540> enrage
from this from freaked out to enrage
from this from freaked out to enrage
this<00:05:28.350> is<00:05:28.530> no<00:05:28.740> longer<00:05:29.160> me<00:05:29.310> being<00:05:29.520> a<00:05:29.610> tech
this is no longer me being a tech
this is no longer me being a tech
pioneer<00:05:30.570> or<00:05:30.810> a<00:05:30.840> privacy<00:05:31.710> advocate<00:05:32.220> this<00:05:32.520> is<00:05:32.700> me
pioneer or a privacy advocate this is me
pioneer or a privacy advocate this is me
being<00:05:33.090> a<00:05:33.180> parent<00:05:33.920> imagine<00:05:34.920> in<00:05:35.040> the<00:05:35.130> physical
being a parent imagine in the physical
being a parent imagine in the physical
world<00:05:35.610> if<00:05:36.060> somebody<00:05:36.270> followed<00:05:36.780> our<00:05:36.870> children
world if somebody followed our children
world if somebody followed our children
around<00:05:37.530> with<00:05:37.650> a<00:05:37.680> camera<00:05:37.980> and<00:05:38.280> a<00:05:38.370> notebook<00:05:38.610> and
around with a camera and a notebook and
around with a camera and a notebook and
recorded<00:05:39.870> their<00:05:40.020> every<00:05:40.350> movement<00:05:40.590> I<00:05:40.920> can<00:05:41.610> tell
recorded their every movement I can tell
recorded their every movement I can tell
you<00:05:41.880> there<00:05:41.970> isn't<00:05:42.210> a<00:05:42.300> person<00:05:42.720> in<00:05:42.810> this<00:05:42.870> room
you there isn't a person in this room
you there isn't a person in this room
that<00:05:43.740> would<00:05:43.830> sit<00:05:44.070> idly<00:05:44.370> by<00:05:44.520> we'd<00:05:44.730> take<00:05:44.940> action
that would sit idly by we'd take action
that would sit idly by we'd take action
it<00:05:45.600> may<00:05:45.720> not<00:05:45.870> be<00:05:46.020> good<00:05:46.170> action<00:05:46.620> but<00:05:46.800> we<00:05:46.830> would
it may not be good action but we would
it may not be good action but we would
take<00:05:47.250> action<00:05:48.530> we<00:05:49.530> can't<00:05:49.800> sit<00:05:50.100> idly<00:05:50.400> by<00:05:50.430> here
take action we can't sit idly by here
take action we can't sit idly by here
either<00:05:51.150> this<00:05:51.600> is<00:05:51.780> happening<00:05:52.290> today
either this is happening today
either this is happening today
privacy<00:05:54.060> is<00:05:54.300> not<00:05:54.330> an<00:05:54.870> option<00:05:55.440> and<00:05:55.590> it
privacy is not an option and it
privacy is not an option and it
shouldn't<00:05:56.100> be<00:05:56.160> the<00:05:56.250> price<00:05:56.580> we<00:05:56.790> accept<00:05:57.210> for
shouldn't be the price we accept for
shouldn't be the price we accept for
just<00:05:57.780> getting<00:05:58.110> on<00:05:58.230> the<00:05:58.260> Internet
just getting on the Internet
just getting on the Internet
our<00:05:59.340> voices<00:06:00.330> matter<00:06:00.720> and<00:06:01.080> our<00:06:01.140> actions<00:06:01.650> matter
our voices matter and our actions matter
our voices matter and our actions matter
even<00:06:02.340> more<00:06:02.580> today<00:06:03.410> we've<00:06:04.410> launched<00:06:04.800> collusion
even more today we've launched collusion
even more today we've launched collusion
you<00:06:06.450> can<00:06:06.660> download<00:06:06.840> it<00:06:07.110> install<00:06:07.230> it<00:06:07.470> in
you can download it install it in
you can download it install it in
Firefox<00:06:08.100> to<00:06:08.730> see<00:06:08.970> who<00:06:09.240> is<00:06:09.360> tracking<00:06:09.630> you
Firefox to see who is tracking you
Firefox to see who is tracking you
across<00:06:10.260> the<00:06:10.500> web<00:06:10.650> and<00:06:10.920> following<00:06:11.280> you<00:06:11.400> through
across the web and following you through
across the web and following you through
the<00:06:11.700> digital<00:06:11.850> woods<00:06:12.240> going<00:06:13.230> forward<00:06:13.770> all<00:06:13.950> of
the digital woods going forward all of
the digital woods going forward all of
our<00:06:14.370> voices<00:06:14.550> need<00:06:14.940> to<00:06:14.970> be<00:06:15.090> heard<00:06:15.320> because<00:06:16.320> what
our voices need to be heard because what
our voices need to be heard because what
we<00:06:16.770> don't<00:06:16.980> know<00:06:17.220> can<00:06:17.640> actually<00:06:18.420> hurt<00:06:18.630> us
we don't know can actually hurt us
we don't know can actually hurt us
because<00:06:20.100> the<00:06:20.250> memory<00:06:20.550> of<00:06:20.580> the<00:06:20.760> Internet<00:06:21.120> is
because the memory of the Internet is
because the memory of the Internet is
forever<00:06:21.650> we<00:06:22.650> are<00:06:22.860> being<00:06:23.190> watched<00:06:23.430> it's<00:06:23.760> now
forever we are being watched it's now
forever we are being watched it's now
time<00:06:23.940> for<00:06:24.210> us<00:06:24.540> to<00:06:24.750> watch<00:06:24.930> the<00:06:25.170> Watchers<00:06:25.560> thank
time for us to watch the Watchers thank
time for us to watch the Watchers thank
you
tracking, online, tracking, cookies, Firefox, Gary, Kovacs, web, TED-Ed, TED, Talk, TED, TEDEducation, Ed
