The case for collaborative consumption - Rachel Botsman
so<00:00:16.379> today<00:00:16.680> I'm<00:00:16.980> going<00:00:17.220> to<00:00:17.279> talk<00:00:17.520> to<00:00:17.670> you<00:00:17.789> about
so today I'm going to talk to you about
so today I'm going to talk to you about
the<00:00:18.449> rise<00:00:18.689> of<00:00:19.080> collaborative<00:00:19.590> consumption
the rise of collaborative consumption
the rise of collaborative consumption
I'm<00:00:20.789> going<00:00:21.090> to<00:00:21.150> explain<00:00:21.570> what<00:00:21.779> it<00:00:21.900> is<00:00:21.930> and<00:00:22.380> try
I'm going to explain what it is and try
I'm going to explain what it is and try
and<00:00:23.130> convince<00:00:23.400> you<00:00:23.669> in<00:00:23.910> just<00:00:24.090> 15<00:00:24.570> minutes<00:00:24.599> that
and convince you in just 15 minutes that
and convince you in just 15 minutes that
this<00:00:25.800> isn't<00:00:26.099> a<00:00:26.340> flimsy<00:00:26.789> idea<00:00:27.210> or<00:00:27.450> a<00:00:27.529> short-term
this isn't a flimsy idea or a short-term
this isn't a flimsy idea or a short-term
trend<00:00:28.890> but<00:00:29.460> a<00:00:29.520> powerful<00:00:30.119> cultural<00:00:30.809> and
trend but a powerful cultural and
trend but a powerful cultural and
economic<00:00:31.380> force<00:00:31.880> reinventing<00:00:32.880> not<00:00:33.120> just<00:00:33.390> what
economic force reinventing not just what
economic force reinventing not just what
we<00:00:33.690> consume<00:00:34.140> but<00:00:34.800> how<00:00:34.980> we<00:00:35.040> consume<00:00:35.610> now<00:00:36.540> I'm
we consume but how we consume now I'm
we consume but how we consume now I'm
going<00:00:36.899> to<00:00:36.960> start<00:00:37.290> with<00:00:37.590> a<00:00:37.620> deceptively<00:00:38.280> simple
going to start with a deceptively simple
going to start with a deceptively simple
example<00:00:39.420> hands<00:00:40.410> up<00:00:40.620> how<00:00:41.219> many<00:00:41.489> of<00:00:41.670> you<00:00:41.879> have
example hands up how many of you have
example hands up how many of you have
books<00:00:42.570> CDs<00:00:43.640> DVDs<00:00:44.640> or<00:00:45.000> videos<00:00:45.360> lying<00:00:46.200> around
books CDs DVDs or videos lying around
books CDs DVDs or videos lying around
your<00:00:46.680> house<00:00:46.890> that<00:00:47.520> you<00:00:47.610> probably<00:00:47.910> won't<00:00:48.210> use
your house that you probably won't use
your house that you probably won't use
again<00:00:48.780> but<00:00:48.989> you<00:00:49.440> can't<00:00:49.770> quite<00:00:49.980> bring<00:00:50.190> yourself
again but you can't quite bring yourself
again but you can't quite bring yourself
to<00:00:50.790> throw<00:00:51.000> away<00:00:52.730> can't<00:00:53.730> see<00:00:54.000> all<00:00:54.120> the<00:00:54.210> hands
to throw away can't see all the hands
to throw away can't see all the hands
but<00:00:54.690> it<00:00:54.780> looks<00:00:54.960> like<00:00:55.200> all<00:00:55.530> of<00:00:55.739> you<00:00:55.890> write<00:00:56.300> on
but it looks like all of you write on
but it looks like all of you write on
our<00:00:57.360> shelves<00:00:57.810> at<00:00:57.960> home<00:00:58.170> we<00:00:58.829> have<00:00:59.100> box<00:00:59.489> set<00:00:59.760> of
our shelves at home we have box set of
our shelves at home we have box set of
the<00:01:00.030> DVD<00:01:00.450> series<00:01:00.720> 24<00:01:01.470> season<00:01:02.220> six<00:01:02.489> to<00:01:02.670> be
the DVD series 24 season six to be
the DVD series 24 season six to be
precise<00:01:03.149> I<00:01:03.450> think<00:01:04.079> it<00:01:04.170> was<00:01:04.290> bought<00:01:04.470> for<00:01:04.649> us
precise I think it was bought for us
precise I think it was bought for us
around<00:01:05.040> three<00:01:05.280> years<00:01:05.399> ago<00:01:05.579> for<00:01:05.970> a<00:01:06.000> Christmas
around three years ago for a Christmas
around three years ago for a Christmas
present<00:01:06.509> now<00:01:07.380> my<00:01:07.680> husband<00:01:08.070> Chris<00:01:08.250> and<00:01:08.280> I<00:01:08.490> love
present now my husband Chris and I love
present now my husband Chris and I love
this<00:01:09.689> show<00:01:09.960> but<00:01:10.649> let's<00:01:10.890> face<00:01:11.130> it<00:01:11.189> when<00:01:11.670> you
this show but let's face it when you
this show but let's face it when you
watched<00:01:11.969> it<00:01:12.210> once<00:01:12.540> maybe<00:01:13.140> or<00:01:13.350> twice<00:01:13.649> you<00:01:14.250> don't
watched it once maybe or twice you don't
watched it once maybe or twice you don't
really<00:01:14.579> want<00:01:14.790> to<00:01:14.850> watch<00:01:14.940> it<00:01:15.120> again<00:01:15.180> because
really want to watch it again because
really want to watch it again because
you<00:01:15.750> know<00:01:15.780> how<00:01:16.049> Jack<00:01:16.260> Bauer<00:01:16.470> is<00:01:16.620> going<00:01:16.799> to
you know how Jack Bauer is going to
you know how Jack Bauer is going to
defeat<00:01:17.100> the<00:01:17.250> terrorists<00:01:17.750> so<00:01:18.750> there<00:01:18.960> it<00:01:19.140> sits
defeat the terrorists so there it sits
defeat the terrorists so there it sits
on<00:01:19.710> our<00:01:19.770> shells<00:01:20.280> loops<00:01:20.840> obsolete<00:01:21.840> to<00:01:21.990> us<00:01:22.140> but
on our shells loops obsolete to us but
on our shells loops obsolete to us but
with<00:01:22.799> immediate<00:01:23.280> latent<00:01:23.670> value<00:01:23.820> to<00:01:24.120> someone
with immediate latent value to someone
with immediate latent value to someone
else<00:01:24.770> now<00:01:25.770> before<00:01:26.130> we<00:01:26.250> go<00:01:26.369> on<00:01:26.400> I<00:01:26.790> have<00:01:27.030> a
else now before we go on I have a
else now before we go on I have a
confession<00:01:27.450> to<00:01:27.720> make<00:01:27.750> I<00:01:28.200> lived<00:01:28.890> in<00:01:29.010> New<00:01:29.130> York
confession to make I lived in New York
confession to make I lived in New York
for<00:01:29.369> ten<00:01:29.640> years<00:01:29.909> and<00:01:30.180> I<00:01:30.600> am<00:01:30.869> a<00:01:30.900> big<00:01:31.200> fan<00:01:31.470> of<00:01:31.710> Sex
for ten years and I am a big fan of Sex
for ten years and I am a big fan of Sex
in<00:01:32.250> the<00:01:32.310> City<00:01:32.690> now<00:01:33.690> I'd<00:01:33.990> love<00:01:34.170> to<00:01:34.229> watch<00:01:34.470> the
in the City now I'd love to watch the
in the City now I'd love to watch the
first<00:01:34.830> movie<00:01:34.979> again<00:01:35.490> as<00:01:35.760> sort<00:01:35.970> of<00:01:36.030> a<00:01:36.119> warm<00:01:36.360> up
first movie again as sort of a warm up
first movie again as sort of a warm up
the<00:01:36.810> sequel<00:01:37.170> coming<00:01:37.350> out<00:01:37.560> next<00:01:37.740> week<00:01:37.890> so<00:01:38.790> how
the sequel coming out next week so how
the sequel coming out next week so how
easily<00:01:39.420> could<00:01:39.840> I<00:01:39.990> swap<00:01:40.350> our<00:01:40.590> unwanted<00:01:41.250> copy<00:01:41.670> of
easily could I swap our unwanted copy of
easily could I swap our unwanted copy of
24<00:01:42.390> for<00:01:43.020> a<00:01:43.049> 1/2<00:01:43.409> copy<00:01:43.619> of<00:01:43.830> Sex<00:01:44.040> in<00:01:44.159> the<00:01:44.220> City<00:01:44.720> now
24 for a 1/2 copy of Sex in the City now
24 for a 1/2 copy of Sex in the City now
you<00:01:45.780> may<00:01:46.140> have<00:01:46.200> noticed<00:01:46.740> there's<00:01:47.340> a<00:01:47.430> new
you may have noticed there's a new
you may have noticed there's a new
sector<00:01:47.970> emerging<00:01:48.570> called<00:01:48.810> swap<00:01:49.080> trading<00:01:49.350> now
sector emerging called swap trading now
sector emerging called swap trading now
the<00:01:50.400> easiest<00:01:50.760> analogy<00:01:51.330> for<00:01:51.479> swap<00:01:51.689> trading<00:01:51.960> is
the easiest analogy for swap trading is
the easiest analogy for swap trading is
like<00:01:52.710> an<00:01:53.340> online<00:01:53.490> dating<00:01:54.119> service<00:01:54.540> for<00:01:54.570> all
like an online dating service for all
like an online dating service for all
your<00:01:55.020> unwanted<00:01:55.500> media<00:01:56.060> what<00:01:57.060> it<00:01:57.180> does<00:01:57.450> is<00:01:57.750> use
your unwanted media what it does is use
your unwanted media what it does is use
the<00:01:58.409> Internet<00:01:58.860> to<00:01:59.070> create<00:01:59.220> an<00:01:59.460> infinite
the Internet to create an infinite
the Internet to create an infinite
marketplace<00:02:00.600> to<00:02:01.229> match<00:02:01.439> personalized<00:02:02.220> halves
marketplace to match personalized halves
marketplace to match personalized halves
with<00:02:03.210> person<00:02:03.630> sees<00:02:03.840> wants<00:02:04.290> whatever<00:02:05.100> they<00:02:05.310> may
with person sees wants whatever they may
with person sees wants whatever they may
be<00:02:05.990> the<00:02:06.990> other<00:02:07.140> week<00:02:07.470> I<00:02:07.770> went<00:02:08.310> on<00:02:08.489> one<00:02:08.640> of<00:02:08.670> these
be the other week I went on one of these
be the other week I went on one of these
sites<00:02:09.349> appropriately<00:02:10.349> called<00:02:10.590> swaptree<00:02:11.430> and
sites appropriately called swaptree and
sites appropriately called swaptree and
there<00:02:12.480> are<00:02:12.659> over<00:02:12.959> 50<00:02:15.110> 9300<00:02:16.110> items<00:02:16.620> that<00:02:16.950> I<00:02:17.129> can
there are over 50 9300 items that I can
there are over 50 9300 items that I can
instantly<00:02:17.700> swap<00:02:18.150> for<00:02:18.360> my<00:02:18.480> copy<00:02:18.780> of<00:02:18.930> 24<00:02:19.970> lo<00:02:20.970> and
instantly swap for my copy of 24 lo and
instantly swap for my copy of 24 lo and
behold<00:02:21.209> there
behold there
behold there
in<00:02:22.349> risk<00:02:22.620> Resta<00:02:23.129> California<00:02:23.760> was<00:02:24.030> Rhonda<00:02:24.420> on
in risk Resta California was Rhonda on
in risk Resta California was Rhonda on
who<00:02:25.200> wanted<00:02:25.500> to<00:02:25.560> swap<00:02:25.920> his<00:02:26.340> or<00:02:26.519> her<00:02:26.700> like<00:02:27.390> new
who wanted to swap his or her like new
who wanted to swap his or her like new
copy<00:02:27.930> of<00:02:28.140> Sex<00:02:28.379> and<00:02:28.530> the<00:02:28.560> City
copy of Sex and the City
copy of Sex and the City
from<00:02:29.370> my<00:02:29.549> compliment<00:02:30.120> when<00:02:30.329> t<00:02:30.420> 4<00:02:30.689> so<00:02:31.680> in<00:02:31.799> other
from my compliment when t 4 so in other
from my compliment when t 4 so in other
words<00:02:32.220> what's<00:02:32.489> happening<00:02:33.000> here<00:02:33.239> is<00:02:33.450> that
words what's happening here is that
words what's happening here is that
swaptree
swaptree
swaptree
solves<00:02:35.579> my<00:02:35.790> carrying<00:02:36.269> company<00:02:36.689> sugar<00:02:36.989> rush
solves my carrying company sugar rush
solves my carrying company sugar rush
problem<00:02:37.620> a<00:02:37.739> problem<00:02:38.430> the<00:02:38.549> economists<00:02:39.060> call
problem a problem the economists call
problem a problem the economists call
the<00:02:39.540> coincidence<00:02:40.140> of<00:02:40.260> wants<00:02:40.319> in
the coincidence of wants in
the coincidence of wants in
approximately<00:02:41.940> 60<00:02:42.450> seconds<00:02:42.989> what's<00:02:43.590> even
approximately 60 seconds what's even
approximately 60 seconds what's even
more<00:02:44.040> amazing<00:02:44.549> is<00:02:44.819> that<00:02:44.879> it<00:02:45.030> will<00:02:45.239> print<00:02:45.480> out<00:02:45.659> a
more amazing is that it will print out a
more amazing is that it will print out a
postage<00:02:46.140> label<00:02:46.440> on<00:02:46.500> the<00:02:46.620> spot<00:02:46.860> because<00:02:46.980> it
postage label on the spot because it
postage label on the spot because it
knows<00:02:47.430> the<00:02:47.610> way<00:02:47.700> of<00:02:47.730> the<00:02:47.940> item<00:02:48.379> now<00:02:49.379> there<00:02:49.620> are
knows the way of the item now there are
knows the way of the item now there are
layers<00:02:50.220> of<00:02:50.489> technical<00:02:51.090> wonder<00:02:51.269> behind<00:02:51.750> such
layers of technical wonder behind such
layers of technical wonder behind such
swap<00:02:52.530> sites<00:02:52.920> such<00:02:53.159> as<00:02:53.189> swap<00:02:53.489> tree<00:02:53.700> but<00:02:54.450> that's
swap sites such as swap tree but that's
swap sites such as swap tree but that's
not<00:02:54.930> my<00:02:55.109> interest<00:02:55.560> and<00:02:55.769> Norris<00:02:56.459> what<00:02:56.700> trading
not my interest and Norris what trading
not my interest and Norris what trading
per<00:02:57.239> se<00:02:57.620> my<00:02:58.620> passion<00:02:59.159> and<00:02:59.400> what<00:02:59.670> I've<00:02:59.940> spent
per se my passion and what I've spent
per se my passion and what I've spent
the<00:03:00.389> last<00:03:00.420> few<00:03:00.750> years<00:03:00.959> dedicated<00:03:01.200> to
the last few years dedicated to
the last few years dedicated to
researching<00:03:02.129> are<00:03:02.519> the<00:03:02.970> collaborative
researching are the collaborative
researching are the collaborative
behaviors<00:03:04.139> and<00:03:04.349> trust<00:03:05.040> mechanics<00:03:05.569> inherent
behaviors and trust mechanics inherent
behaviors and trust mechanics inherent
in<00:03:06.720> these<00:03:06.930> systems<00:03:07.760> when<00:03:08.760> you<00:03:08.879> think<00:03:09.209> about<00:03:09.329> it
in these systems when you think about it
in these systems when you think about it
it<00:03:09.870> would<00:03:10.049> have<00:03:10.079> seemed<00:03:10.379> like<00:03:10.620> a<00:03:10.650> crazy<00:03:11.220> idea
it would have seemed like a crazy idea
it would have seemed like a crazy idea
even<00:03:12.060> a<00:03:12.269> few<00:03:12.480> years<00:03:12.720> ago<00:03:12.989> that<00:03:13.530> I<00:03:13.560> would<00:03:13.769> swap
even a few years ago that I would swap
even a few years ago that I would swap
my<00:03:14.459> stuff<00:03:14.819> with<00:03:15.480> a<00:03:15.510> total<00:03:16.049> stranger<00:03:16.159> whose
my stuff with a total stranger whose
my stuff with a total stranger whose
real<00:03:17.430> name<00:03:17.459> I<00:03:18.000> didn't<00:03:18.359> know<00:03:18.510> and<00:03:19.200> without<00:03:19.470> any
real name I didn't know and without any
real name I didn't know and without any
money<00:03:20.010> changing<00:03:20.489> hands<00:03:20.730> yet<00:03:21.980> 99%<00:03:22.980> of<00:03:23.159> trades
money changing hands yet 99% of trades
money changing hands yet 99% of trades
on<00:03:23.670> swap<00:03:23.909> tree<00:03:24.150> happens<00:03:24.629> successfully<00:03:25.290> and
on swap tree happens successfully and
on swap tree happens successfully and
the<00:03:26.010> 1%<00:03:26.220> receive<00:03:27.000> a<00:03:27.030> negative<00:03:27.540> rating<00:03:27.780> it's
the 1% receive a negative rating it's
the 1% receive a negative rating it's
forbearance<00:03:28.859> in<00:03:28.980> relatively<00:03:29.430> minor<00:03:29.760> reasons
forbearance in relatively minor reasons
forbearance in relatively minor reasons
like<00:03:30.419> the<00:03:30.540> items<00:03:30.870> do<00:03:31.019> arrive<00:03:31.560> on<00:03:31.769> time<00:03:32.269> so
like the items do arrive on time so
like the items do arrive on time so
what's<00:03:33.540> happening<00:03:34.109> here<00:03:34.319> an<00:03:35.090> extremely
what's happening here an extremely
what's happening here an extremely
powerful<00:03:36.590> dynamic<00:03:37.590> that<00:03:38.370> has<00:03:38.579> huge
powerful dynamic that has huge
powerful dynamic that has huge
commercial<00:03:39.720> and<00:03:39.930> cultural<00:03:40.079> implications<00:03:40.980> as
commercial and cultural implications as
commercial and cultural implications as
at<00:03:41.669> play<00:03:42.230> namely<00:03:43.230> that<00:03:43.829> technology<00:03:44.699> is
at play namely that technology is
at play namely that technology is
enabling<00:03:45.739> trust<00:03:46.739> between<00:03:46.980> strangers<00:03:48.199> we<00:03:49.199> now
enabling trust between strangers we now
enabling trust between strangers we now
live<00:03:49.680> in<00:03:49.980> a<00:03:50.099> global<00:03:50.489> village<00:03:50.519> where<00:03:51.510> we<00:03:51.540> can
live in a global village where we can
live in a global village where we can
mimic<00:03:52.109> the<00:03:52.769> ties<00:03:53.069> that<00:03:53.099> used<00:03:53.699> to<00:03:53.790> happen<00:03:54.030> face
mimic the ties that used to happen face
mimic the ties that used to happen face
to<00:03:54.569> face<00:03:54.780> but<00:03:54.989> on<00:03:55.769> a<00:03:55.889> scale<00:03:56.340> and<00:03:56.549> in<00:03:56.639> ways<00:03:56.849> that
to face but on a scale and in ways that
to face but on a scale and in ways that
have<00:03:57.269> never<00:03:57.569> been<00:03:57.870> possible<00:03:58.139> before<00:03:58.760> so
have never been possible before so
have never been possible before so
what's<00:03:59.970> actually<00:04:00.180> happening<00:04:01.079> is<00:04:01.290> that<00:04:01.440> social
what's actually happening is that social
what's actually happening is that social
networks<00:04:02.340> and<00:04:02.579> real<00:04:03.120> time<00:04:03.329> technologies<00:04:04.019> are
networks and real time technologies are
networks and real time technologies are
taking<00:04:04.650> us<00:04:04.769> back
taking us back
taking us back
we're<00:04:06.359> bartering<00:04:06.959> trading<00:04:07.769> swapping<00:04:08.430> sharing
we're bartering trading swapping sharing
we're bartering trading swapping sharing
but<00:04:09.870> they're<00:04:10.019> being<00:04:10.230> reinvented<00:04:10.769> into
but they're being reinvented into
but they're being reinvented into
dynamic<00:04:11.669> and<00:04:11.819> appealing<00:04:12.090> forms<00:04:12.659> what<00:04:13.560> I<00:04:13.590> find
dynamic and appealing forms what I find
dynamic and appealing forms what I find
fascinating<00:04:14.310> is<00:04:15.000> that<00:04:15.090> we've<00:04:15.480> actually<00:04:15.690> wired
fascinating is that we've actually wired
fascinating is that we've actually wired
our<00:04:16.829> world<00:04:17.070> to<00:04:17.280> share<00:04:17.519> whether<00:04:18.359> that's<00:04:18.659> our
our world to share whether that's our
our world to share whether that's our
neighborhood<00:04:19.260> our<00:04:19.709> school<00:04:20.459> our<00:04:20.970> office<00:04:21.510> or
neighborhood our school our office or
neighborhood our school our office or
our<00:04:22.380> Facebook<00:04:22.860> network<00:04:23.099> and<00:04:23.550> that's<00:04:24.060> creating
our Facebook network and that's creating
our Facebook network and that's creating
an<00:04:24.780> economy<00:04:25.289> of<00:04:25.440> what's<00:04:25.800> mine<00:04:26.039> is<00:04:26.310> yours<00:04:27.289> from
an economy of what's mine is yours from
an economy of what's mine is yours from
the<00:04:28.440> mighty<00:04:28.710> IPE<00:04:29.370> the<00:04:29.760> grandfather<00:04:30.389> rich
the mighty IPE the grandfather rich
the mighty IPE the grandfather rich
change<00:04:30.990> marketplaces<00:04:31.889> to<00:04:32.070> car<00:04:32.880> sharing
change marketplaces to car sharing
change marketplaces to car sharing
companies<00:04:33.780> such<00:04:34.020> as<00:04:34.050> go<00:04:34.349> get
companies such as go get
companies such as go get
where<00:04:35.310> you<00:04:35.400> pay<00:04:35.640> a<00:04:35.670> monthly<00:04:35.760> fee<00:04:36.090> to<00:04:36.510> rent<00:04:36.720> cars
where you pay a monthly fee to rent cars
where you pay a monthly fee to rent cars
by<00:04:37.140> the<00:04:37.200> hour<00:04:37.470> so<00:04:37.910> social<00:04:38.910> lending<00:04:39.150> platforms
by the hour so social lending platforms
by the hour so social lending platforms
such<00:04:40.260> as<00:04:40.290> oppa<00:04:40.830> that<00:04:41.490> will<00:04:41.640> take<00:04:41.820> anyone<00:04:42.420> in
such as oppa that will take anyone in
such as oppa that will take anyone in
this<00:04:42.780> audience<00:04:42.990> with<00:04:43.380> $100<00:04:44.130> to<00:04:44.280> lend<00:04:44.490> and
this audience with $100 to lend and
this audience with $100 to lend and
match<00:04:45.300> them<00:04:45.570> with<00:04:45.600> a<00:04:45.720> borrower<00:04:46.140> anywhere<00:04:46.950> in
match them with a borrower anywhere in
match them with a borrower anywhere in
the<00:04:47.220> world<00:04:47.430> we're<00:04:48.330> sharing<00:04:48.960> and
the world we're sharing and
the world we're sharing and
collaborating<00:04:49.770> again<00:04:50.070> in<00:04:50.460> ways<00:04:51.060> that<00:04:51.480> I
collaborating again in ways that I
collaborating again in ways that I
believe<00:04:52.050> are<00:04:52.320> more<00:04:52.890> hip<00:04:53.190> than<00:04:53.760> hippie<00:04:54.120> I<00:04:54.440> call
believe are more hip than hippie I call
believe are more hip than hippie I call
this<00:04:55.800> groundswell<00:04:56.190> collaborative
this groundswell collaborative
this groundswell collaborative
consumption<00:04:57.590> now<00:04:58.590> before<00:04:59.160> I<00:04:59.220> dig<00:04:59.430> into<00:04:59.580> the
consumption now before I dig into the
consumption now before I dig into the
different<00:05:00.090> systems<00:05:00.270> of<00:05:00.690> collaborative
different systems of collaborative
different systems of collaborative
consumption<00:05:01.560> I'd<00:05:02.520> like<00:05:02.880> to<00:05:03.090> try<00:05:03.270> and<00:05:03.390> answer
consumption I'd like to try and answer
consumption I'd like to try and answer
the<00:05:04.050> question<00:05:04.440> that<00:05:05.010> every<00:05:05.430> author
the question that every author
the question that every author
rightfully<00:05:06.390> gets<00:05:06.600> asked<00:05:06.840> which<00:05:07.410> is<00:05:07.440> where<00:05:08.370> did
rightfully gets asked which is where did
rightfully gets asked which is where did
this<00:05:08.970> idea<00:05:09.210> come<00:05:09.450> from<00:05:09.800> now<00:05:10.800> I'd<00:05:11.100> like<00:05:11.250> to<00:05:11.310> say
this idea come from now I'd like to say
this idea come from now I'd like to say
I<00:05:11.670> woke<00:05:11.880> up<00:05:12.060> one<00:05:12.240> morning<00:05:12.270> and<00:05:12.630> said<00:05:12.870> I'm<00:05:13.080> going
I woke up one morning and said I'm going
I woke up one morning and said I'm going
to<00:05:13.470> write<00:05:13.620> about<00:05:13.890> collaborative<00:05:14.220> consumption
to write about collaborative consumption
to write about collaborative consumption
but<00:05:15.510> actually<00:05:15.960> it<00:05:16.170> was<00:05:16.350> a<00:05:16.380> complicated<00:05:17.310> web<00:05:17.700> of
but actually it was a complicated web of
but actually it was a complicated web of
seemingly<00:05:18.390> disconnected<00:05:18.630> I<00:05:19.170> did<00:05:19.700> over<00:05:20.700> the
seemingly disconnected I did over the
seemingly disconnected I did over the
next<00:05:21.060> minute<00:05:21.390> you're<00:05:21.630> going<00:05:21.840> to<00:05:21.900> see<00:05:22.140> a<00:05:22.410> bit
next minute you're going to see a bit
next minute you're going to see a bit
like<00:05:23.130> a<00:05:23.160> conceptual<00:05:23.820> fireworks<00:05:24.240> display<00:05:24.630> of
like a conceptual fireworks display of
like a conceptual fireworks display of
all<00:05:25.200> the<00:05:25.380> dots<00:05:25.590> that<00:05:25.770> went<00:05:25.980> on<00:05:26.070> in<00:05:26.250> my<00:05:26.370> head<00:05:27.890> the
all the dots that went on in my head the
all the dots that went on in my head the
first<00:05:29.100> thing<00:05:29.430> I<00:05:29.610> began<00:05:29.880> to<00:05:30.090> notice<00:05:30.270> how<00:05:31.020> many
first thing I began to notice how many
first thing I began to notice how many
big<00:05:31.500> concepts<00:05:32.160> were<00:05:32.250> emerging<00:05:32.760> from<00:05:32.910> the
big concepts were emerging from the
big concepts were emerging from the
wisdom<00:05:33.750> of<00:05:33.810> crowds<00:05:33.870> to<00:05:34.470> smart<00:05:34.800> mobs<00:05:35.070> around
wisdom of crowds to smart mobs around
wisdom of crowds to smart mobs around
how<00:05:35.820> ridiculously<00:05:36.390> easy<00:05:36.540> it<00:05:36.990> is<00:05:37.110> to<00:05:37.350> form
how ridiculously easy it is to form
how ridiculously easy it is to form
groups<00:05:37.830> for<00:05:38.220> a<00:05:38.250> purpose<00:05:38.730> and<00:05:38.940> led<00:05:39.780> to<00:05:39.960> this
groups for a purpose and led to this
groups for a purpose and led to this
crowd<00:05:40.650> mania<00:05:41.070> for<00:05:41.490> examples<00:05:42.180> all<00:05:42.420> around<00:05:42.450> the
crowd mania for examples all around the
crowd mania for examples all around the
world<00:05:43.140> from<00:05:43.620> the<00:05:43.800> election<00:05:44.220> of<00:05:44.310> a<00:05:44.430> president
world from the election of a president
world from the election of a president
to<00:05:45.120> the<00:05:45.420> infamous<00:05:45.900> Wikipedia<00:05:46.530> and<00:05:46.710> everything
to the infamous Wikipedia and everything
to the infamous Wikipedia and everything
in<00:05:47.340> between
in between
in between
on<00:05:47.910> what<00:05:48.630> the<00:05:48.780> power<00:05:49.020> of<00:05:49.140> numbers<00:05:49.470> could
on what the power of numbers could
on what the power of numbers could
achieve<00:05:50.240> now<00:05:51.260> you<00:05:52.260> know<00:05:52.410> when<00:05:52.560> you<00:05:52.680> learn<00:05:52.860> a
achieve now you know when you learn a
achieve now you know when you learn a
new<00:05:53.220> word<00:05:53.430> and<00:05:53.760> then<00:05:54.300> you<00:05:54.390> start<00:05:54.720> to<00:05:54.870> see<00:05:55.050> that
new word and then you start to see that
new word and then you start to see that
word<00:05:55.440> everywhere<00:05:56.010> that's<00:05:56.730> what<00:05:57.000> happened<00:05:57.330> to
word everywhere that's what happened to
word everywhere that's what happened to
me<00:05:57.690> when<00:05:58.350> I<00:05:58.400> noticed<00:05:59.400> that<00:05:59.670> we<00:05:59.850> are<00:06:00.000> moving
me when I noticed that we are moving
me when I noticed that we are moving
from<00:06:01.110> passive<00:06:01.980> consumers<00:06:02.580> to<00:06:03.540> creators<00:06:03.830> to
from passive consumers to creators to
from passive consumers to creators to
highly<00:06:05.430> enabled<00:06:05.940> collaborators<00:06:06.890> what's
highly enabled collaborators what's
highly enabled collaborators what's
happening<00:06:08.490> is<00:06:08.670> the<00:06:08.910> internet<00:06:09.480> is<00:06:09.690> removing
happening is the internet is removing
happening is the internet is removing
the<00:06:10.680> middleman<00:06:11.100> so<00:06:11.370> that<00:06:12.150> anyone<00:06:12.630> from<00:06:12.840> a
the middleman so that anyone from a
the middleman so that anyone from a
t-shirt<00:06:13.170> designer<00:06:13.770> to<00:06:14.400> a<00:06:14.430> knitter<00:06:14.700> can<00:06:15.480> make<00:06:15.660> a
t-shirt designer to a knitter can make a
t-shirt designer to a knitter can make a
living<00:06:16.110> selling<00:06:16.320> peer-to-peer<00:06:16.740> a<00:06:17.370> new
living selling peer-to-peer a new
living selling peer-to-peer a new
bigoted<00:06:18.750> US<00:06:18.930> force<00:06:19.260> of<00:06:19.560> this<00:06:19.650> peer-to-peer
bigoted US force of this peer-to-peer
bigoted US force of this peer-to-peer
revolution<00:06:21.030> means<00:06:21.720> that<00:06:21.990> sharing<00:06:22.620> is
revolution means that sharing is
revolution means that sharing is
happening<00:06:23.310> at<00:06:23.430> phenomenal<00:06:23.640> rates<00:06:24.030> I<00:06:24.600> mean
happening at phenomenal rates I mean
happening at phenomenal rates I mean
it's<00:06:25.710> amazing<00:06:26.040> to<00:06:26.370> think<00:06:26.400> that<00:06:26.910> in<00:06:27.450> every
it's amazing to think that in every
it's amazing to think that in every
single<00:06:28.440> minute<00:06:28.680> of<00:06:28.920> this<00:06:29.070> speech<00:06:29.750> 25<00:06:30.750> hours<00:06:31.410> of
single minute of this speech 25 hours of
single minute of this speech 25 hours of
YouTube<00:06:32.160> video<00:06:32.670> will<00:06:32.940> be<00:06:32.970> loaded<00:06:33.770> now<00:06:34.770> what<00:06:35.160> I
YouTube video will be loaded now what I
YouTube video will be loaded now what I
find<00:06:35.670> fascinating<00:06:35.850> about<00:06:36.360> these<00:06:36.660> examples<00:06:36.900> is
find fascinating about these examples is
find fascinating about these examples is
how<00:06:37.770> they're<00:06:37.950> actually<00:06:38.310> tapping<00:06:38.610> in<00:06:38.940> to<00:06:39.150> our
how they're actually tapping in to our
how they're actually tapping in to our
primate<00:06:40.140> instincts
primate instincts
primate instincts
I<00:06:40.920> mean<00:06:41.700> we're<00:06:42.120> monkeys<00:06:42.360> and<00:06:42.870> we're<00:06:43.500> born<00:06:43.830> and
I mean we're monkeys and we're born and
I mean we're monkeys and we're born and
bred<00:06:44.250> to<00:06:44.460> share<00:06:44.669> and<00:06:44.880> cooperate<00:06:45.000> and<00:06:45.630> we<00:06:46.200> were
bred to share and cooperate and we were
bred to share and cooperate and we were
doing<00:06:46.710> so
doing so
doing so
thousands<00:06:47.830> of<00:06:47.890> years<00:06:48.190> whether<00:06:49.000> it's<00:06:49.180> when<00:06:49.300> we
thousands of years whether it's when we
thousands of years whether it's when we
hunted<00:06:49.750> in<00:06:49.840> packs<00:06:49.870> or<00:06:50.560> farmed<00:06:51.220> in<00:06:51.340> corporate
hunted in packs or farmed in corporate
hunted in packs or farmed in corporate
farms<00:06:52.540> and<00:06:52.630> cooperatives<00:06:53.110> before<00:06:53.890> this<00:06:54.040> big
farms and cooperatives before this big
farms and cooperatives before this big
system<00:06:54.580> called<00:06:55.240> hyper-consumption<00:06:56.020> came
system called hyper-consumption came
system called hyper-consumption came
along<00:06:56.680> and<00:06:56.890> we<00:06:57.490> built<00:06:57.730> these<00:06:57.880> fences<00:06:58.420> and
along and we built these fences and
along and we built these fences and
created<00:06:59.050> our<00:06:59.170> own<00:06:59.320> little<00:06:59.680> fiefdom
created our own little fiefdom
created our own little fiefdom
but<00:07:01.210> things<00:07:01.540> are<00:07:01.720> changing<00:07:02.100> and<00:07:03.100> one<00:07:03.310> of<00:07:03.430> the
but things are changing and one of the
but things are changing and one of the
reasons<00:07:03.850> why<00:07:04.030> are<00:07:04.390> the<00:07:04.870> digital<00:07:05.290> natives<00:07:05.500> or
reasons why are the digital natives or
reasons why are the digital natives or
Gen<00:07:06.670> Y<00:07:07.110> they're<00:07:08.110> growing<00:07:08.590> up<00:07:08.710> sharing<00:07:09.280> files
Gen Y they're growing up sharing files
Gen Y they're growing up sharing files
video<00:07:10.750> games<00:07:11.110> knowledge<00:07:11.830> it's<00:07:12.100> second<00:07:12.580> nature
video games knowledge it's second nature
video games knowledge it's second nature
to<00:07:12.970> them<00:07:13.120> so<00:07:14.050> we<00:07:14.320> the<00:07:14.710> millenials<00:07:15.190> I<00:07:15.370> am<00:07:15.550> just<00:07:15.910> a
to them so we the millenials I am just a
to them so we the millenials I am just a
millennial<00:07:16.390> I<00:07:16.540> like<00:07:17.080> foot<00:07:17.380> soldiers<00:07:17.890> moving
millennial I like foot soldiers moving
millennial I like foot soldiers moving
us<00:07:18.970> from<00:07:19.240> a<00:07:19.330> culture<00:07:19.750> of<00:07:19.840> me<00:07:20.050> to<00:07:20.620> a<00:07:20.650> culture<00:07:21.070> of
us from a culture of me to a culture of
us from a culture of me to a culture of
we<00:07:21.480> the<00:07:22.480> reason<00:07:22.630> why<00:07:22.870> it's<00:07:23.020> happening<00:07:23.410> so<00:07:23.590> fast
we the reason why it's happening so fast
we the reason why it's happening so fast
is<00:07:24.130> because<00:07:24.280> of<00:07:24.550> mobile<00:07:24.730> collaboration<00:07:25.380> we
is because of mobile collaboration we
is because of mobile collaboration we
now<00:07:26.530> live<00:07:26.770> in<00:07:26.830> a<00:07:27.010> connected<00:07:27.250> age<00:07:27.610> where<00:07:28.570> we<00:07:28.720> can
now live in a connected age where we can
now live in a connected age where we can
locate<00:07:29.290> anyone<00:07:29.860> anytime<00:07:30.340> in<00:07:30.880> real<00:07:31.180> time<00:07:31.480> from
locate anyone anytime in real time from
locate anyone anytime in real time from
a<00:07:32.170> small<00:07:32.470> device<00:07:32.830> in<00:07:33.070> our<00:07:33.190> hands<00:07:33.690> all<00:07:34.690> of<00:07:34.870> this
a small device in our hands all of this
a small device in our hands all of this
was<00:07:35.260> going<00:07:35.410> to<00:07:35.560> do<00:07:35.680> my<00:07:35.830> head<00:07:36.070> towards<00:07:36.700> the<00:07:36.790> end
was going to do my head towards the end
was going to do my head towards the end
of<00:07:37.060> 2008<00:07:37.840> when<00:07:38.440> of<00:07:38.560> course<00:07:38.740> the<00:07:38.919> great
of 2008 when of course the great
of 2008 when of course the great
financial<00:07:39.910> crash<00:07:40.120> happen<00:07:40.770> Thomas<00:07:41.770> Friedman
financial crash happen Thomas Friedman
financial crash happen Thomas Friedman
is<00:07:42.430> one<00:07:42.910> of<00:07:43.000> my<00:07:43.150> favorite<00:07:43.660> new<00:07:43.810> time<00:07:44.140> columnist
is one of my favorite new time columnist
is one of my favorite new time columnist
and<00:07:44.919> he<00:07:45.250> pointedly<00:07:45.730> commented<00:07:46.360> that<00:07:47.010> 2008<00:07:48.010> was
and he pointedly commented that 2008 was
and he pointedly commented that 2008 was
when<00:07:48.520> we<00:07:48.730> hit<00:07:49.000> a<00:07:49.030> wall<00:07:49.360> when<00:07:50.290> mother<00:07:50.560> nature
when we hit a wall when mother nature
when we hit a wall when mother nature
and<00:07:51.280> the<00:07:51.760> market<00:07:52.240> both<00:07:52.720> said<00:07:53.080> no<00:07:53.740> more
and the market both said no more
and the market both said no more
now<00:07:55.240> we<00:07:55.300> rationally<00:07:56.110> know<00:07:56.320> that<00:07:56.770> an<00:07:56.890> economy
now we rationally know that an economy
now we rationally know that an economy
built<00:07:57.970> on<00:07:58.060> hyper<00:07:58.330> consumption<00:07:59.050> is<00:07:59.230> a<00:07:59.680> Ponzi
built on hyper consumption is a Ponzi
built on hyper consumption is a Ponzi
scheme<00:08:00.370> it's<00:08:00.910> a<00:08:01.390> house<00:08:01.630> of<00:08:01.870> cards<00:08:01.950> yet<00:08:02.950> it's
scheme it's a house of cards yet it's
scheme it's a house of cards yet it's
hard<00:08:03.370> for<00:08:03.580> us<00:08:03.669> to<00:08:03.729> individually<00:08:04.360> know<00:08:04.510> what<00:08:04.690> to
hard for us to individually know what to
hard for us to individually know what to
do<00:08:05.490> so<00:08:06.490> all<00:08:06.669> of<00:08:06.850> this<00:08:06.970> is<00:08:07.150> a<00:08:07.180> lot<00:08:07.419> of<00:08:07.540> twittering
do so all of this is a lot of twittering
do so all of this is a lot of twittering
right<00:08:08.140> well<00:08:08.470> it<00:08:08.530> was<00:08:08.620> a<00:08:08.650> lot<00:08:08.890> of<00:08:08.919> noise<00:08:09.100> and
right well it was a lot of noise and
right well it was a lot of noise and
complexity<00:08:09.880> in<00:08:09.940> my<00:08:10.120> head<00:08:10.330> until<00:08:10.690> actually<00:08:11.140> I
complexity in my head until actually I
complexity in my head until actually I
realized<00:08:11.650> it<00:08:11.770> was<00:08:11.890> happening<00:08:12.310> because<00:08:12.460> of
realized it was happening because of
realized it was happening because of
four<00:08:13.060> key<00:08:13.479> drivers<00:08:14.080> one<00:08:15.010> and<00:08:15.340> renewably<00:08:15.940> from
four key drivers one and renewably from
four key drivers one and renewably from
the<00:08:16.330> importance<00:08:16.810> of<00:08:16.960> community<00:08:17.440> and<00:08:17.710> a<00:08:17.800> very
the importance of community and a very
the importance of community and a very
redefinition<00:08:19.030> of<00:08:19.090> what<00:08:19.270> friend<00:08:19.570> and<00:08:19.690> neighbor
redefinition of what friend and neighbor
redefinition of what friend and neighbor
really<00:08:20.290> means<00:08:20.620> a<00:08:21.060> torrent<00:08:22.060> of<00:08:22.210> peer-to-peer
really means a torrent of peer-to-peer
really means a torrent of peer-to-peer
social<00:08:23.680> networks<00:08:24.040> and<00:08:24.250> real-time
social networks and real-time
social networks and real-time
technologies<00:08:25.470> fundamentally<00:08:26.470> changing<00:08:26.919> the
technologies fundamentally changing the
technologies fundamentally changing the
way<00:08:27.040> we<00:08:27.370> behave<00:08:27.780> three<00:08:28.780> pressing<00:08:29.530> unresolved
way we behave three pressing unresolved
way we behave three pressing unresolved
environmental<00:08:30.729> concerns<00:08:31.150> and<00:08:31.450> for<00:08:32.409> a<00:08:32.680> global
environmental concerns and for a global
environmental concerns and for a global
recession<00:08:33.820> that<00:08:34.300> has<00:08:34.510> fundamentally<00:08:35.020> shocked
recession that has fundamentally shocked
recession that has fundamentally shocked
consumer<00:08:36.280> behaviour<00:08:37.020> these<00:08:38.020> four<00:08:38.380> drivers
consumer behaviour these four drivers
consumer behaviour these four drivers
are<00:08:39.130> fusing<00:08:39.969> together<00:08:40.479> and<00:08:40.960> creating<00:08:41.860> the<00:08:41.890> big
are fusing together and creating the big
are fusing together and creating the big
shift<00:08:42.760> away<00:08:43.750> from<00:08:44.500> the<00:08:44.620> 20th<00:08:45.250> century<00:08:45.280> defined
shift away from the 20th century defined
shift away from the 20th century defined
by<00:08:46.300> hyper-consumption<00:08:47.220> towards<00:08:48.220> the<00:08:48.550> 21st
by hyper-consumption towards the 21st
by hyper-consumption towards the 21st
century<00:08:49.720> defined<00:08:50.110> by<00:08:50.320> collaborative
century defined by collaborative
century defined by collaborative
consumption<00:08:51.250> I<00:08:52.230> generally<00:08:53.230> believe<00:08:53.350> we're<00:08:53.740> at
consumption I generally believe we're at
consumption I generally believe we're at
an<00:08:53.890> inflection<00:08:54.310> point<00:08:54.610> where<00:08:55.420> the<00:08:55.540> sharing
an inflection point where the sharing
an inflection point where the sharing
behaviors
behaviors
behaviors
through<00:08:57.160> sites<00:08:57.490> such<00:08:57.730> as<00:08:57.759> Flickr<00:08:58.269> and<00:08:58.389> Twitter
through sites such as Flickr and Twitter
through sites such as Flickr and Twitter
the<00:08:59.160> coming<00:09:00.160> second<00:09:00.490> nature<00:09:00.639> online<00:09:01.089> are
the coming second nature online are
the coming second nature online are
being<00:09:01.480> applied<00:09:01.749> to<00:09:01.809> offline<00:09:02.410> air<00:09:02.680> areas<00:09:03.040> about
being applied to offline air areas about
being applied to offline air areas about
everyday<00:09:03.610> lives<00:09:04.029> for<00:09:04.899> morning<00:09:05.290> commutes<00:09:05.649> the
everyday lives for morning commutes the
everyday lives for morning commutes the
wave<00:09:06.189> fashion<00:09:06.639> is<00:09:06.759> designed<00:09:07.149> the<00:09:07.809> way<00:09:07.959> we<00:09:08.110> grow
wave fashion is designed the way we grow
wave fashion is designed the way we grow
food<00:09:08.490> we<00:09:09.490> are<00:09:09.519> consuming<00:09:10.240> and<00:09:10.389> collaborating
food we are consuming and collaborating
food we are consuming and collaborating
once<00:09:11.769> again<00:09:13.860> so<00:09:15.029> my<00:09:16.029> co-author<00:09:16.420> Bree<00:09:16.660> Rogers
once again so my co-author Bree Rogers
once again so my co-author Bree Rogers
and<00:09:17.110> I<00:09:17.199> have<00:09:17.439> actually<00:09:17.769> gathered<00:09:18.160> thousands
and I have actually gathered thousands
and I have actually gathered thousands
of<00:09:18.939> examples<00:09:19.209> from<00:09:19.629> all<00:09:19.899> around<00:09:20.079> the<00:09:20.319> world<00:09:20.379> of
of examples from all around the world of
of examples from all around the world of
collaborative<00:09:21.069> consumption<00:09:21.579> and<00:09:21.970> although
collaborative consumption and although
collaborative consumption and although
they<00:09:22.809> vary<00:09:23.199> enormously<00:09:23.649> in<00:09:24.100> scale<00:09:24.429> maturity
they vary enormously in scale maturity
they vary enormously in scale maturity
and<00:09:25.149> purpose<00:09:25.569> when<00:09:26.139> we<00:09:26.350> dived<00:09:26.649> into<00:09:26.889> them<00:09:27.129> we
and purpose when we dived into them we
and purpose when we dived into them we
realized<00:09:27.550> that<00:09:27.879> they<00:09:28.059> can<00:09:28.209> actually<00:09:28.449> be
realized that they can actually be
realized that they can actually be
organized<00:09:29.230> into<00:09:29.589> three<00:09:29.619> clear<00:09:30.220> systems
organized into three clear systems
organized into three clear systems
the<00:09:31.360> first<00:09:31.689> is<00:09:31.959> redistribution<00:09:32.589> markets
the first is redistribution markets
the first is redistribution markets
redistribution<00:09:34.420> markets<00:09:34.779> just<00:09:35.529> like<00:09:35.800> swap
redistribution markets just like swap
redistribution markets just like swap
tree<00:09:36.279> is<00:09:36.459> when<00:09:36.610> you<00:09:36.699> take<00:09:36.910> a<00:09:36.939> use<00:09:37.420> or<00:09:37.689> pre-owned
tree is when you take a use or pre-owned
tree is when you take a use or pre-owned
item<00:09:39.009> and<00:09:39.279> move<00:09:39.759> it<00:09:39.999> from<00:09:40.209> where<00:09:40.329> it's<00:09:40.480> not
item and move it from where it's not
item and move it from where it's not
needed<00:09:40.869> to<00:09:41.199> somewhere<00:09:41.589> or<00:09:41.829> someone<00:09:42.160> where<00:09:42.610> it
needed to somewhere or someone where it
needed to somewhere or someone where it
is<00:09:42.970> they're<00:09:43.720> increasingly<00:09:44.319> thought<00:09:44.649> of<00:09:44.860> as
is they're increasingly thought of as
is they're increasingly thought of as
the<00:09:45.100> fifth<00:09:45.490> are<00:09:45.759> reduce<00:09:46.569> reuse<00:09:46.869> recycle
the fifth are reduce reuse recycle
the fifth are reduce reuse recycle
repair<00:09:47.829> and<00:09:48.279> redistribute<00:09:49.179> because<00:09:49.720> they
repair and redistribute because they
repair and redistribute because they
stretch<00:09:50.319> the<00:09:50.619> lifecycle<00:09:51.009> of<00:09:51.279> a<00:09:51.399> product<00:09:51.639> and
stretch the lifecycle of a product and
stretch the lifecycle of a product and
thereby<00:09:52.449> reduce<00:09:52.809> waste<00:09:53.369> the<00:09:54.369> second<00:09:54.850> is
thereby reduce waste the second is
thereby reduce waste the second is
collaborative<00:09:55.509> lifestyles<00:09:56.110> this<00:09:56.949> is<00:09:57.129> the
collaborative lifestyles this is the
collaborative lifestyles this is the
sharing<00:09:57.670> and<00:09:57.790> resources<00:09:58.389> of<00:09:58.540> things<00:09:58.779> like
sharing and resources of things like
sharing and resources of things like
money<00:09:59.339> skills<00:10:00.339> and<00:10:00.730> time<00:10:01.329> I<00:10:01.689> bet<00:10:02.559> in<00:10:02.769> a<00:10:02.980> couple
money skills and time I bet in a couple
money skills and time I bet in a couple
of<00:10:03.339> years<00:10:03.639> that<00:10:03.990> phrases<00:10:04.990> like<00:10:05.069> co-working
of years that phrases like co-working
of years that phrases like co-working
and<00:10:06.569> couchsurfing<00:10:07.569> and<00:10:07.779> time<00:10:08.110> Mac's<00:10:08.470> are
and couchsurfing and time Mac's are
and couchsurfing and time Mac's are
going<00:10:09.160> to<00:10:09.249> become<00:10:09.339> a<00:10:09.550> part<00:10:09.879> of<00:10:09.999> everyday
going to become a part of everyday
going to become a part of everyday
vernacular<00:10:11.279> one<00:10:12.279> of<00:10:12.399> my<00:10:12.550> favorite<00:10:13.059> examples
vernacular one of my favorite examples
vernacular one of my favorite examples
of<00:10:13.540> collaborative<00:10:13.870> lifestyles<00:10:14.290> is<00:10:14.620> called
of collaborative lifestyles is called
of collaborative lifestyles is called
Blanchett<00:10:16.149> it's<00:10:16.420> a<00:10:17.170> scheme<00:10:17.470> in<00:10:17.679> the<00:10:17.769> UK<00:10:18.160> that
Blanchett it's a scheme in the UK that
Blanchett it's a scheme in the UK that
matches<00:10:19.420> mr.<00:10:20.290> Jones
matches mr. Jones
matches mr. Jones
with<00:10:21.370> some<00:10:21.550> spare<00:10:21.819> space<00:10:22.089> in<00:10:22.389> his<00:10:22.779> back<00:10:22.990> garden
with some spare space in his back garden
with some spare space in his back garden
with<00:10:24.220> mrs.<00:10:24.610> Smith<00:10:24.910> a<00:10:25.179> would-be<00:10:25.809> grower
with mrs. Smith a would-be grower
with mrs. Smith a would-be grower
together<00:10:27.129> they<00:10:27.399> grow<00:10:27.699> their<00:10:27.910> own<00:10:27.939> food<00:10:28.319> it's
together they grow their own food it's
together they grow their own food it's
one<00:10:29.439> of<00:10:29.679> those<00:10:29.800> ideas<00:10:30.040> that's<00:10:30.519> so<00:10:30.730> simple<00:10:31.120> yet
one of those ideas that's so simple yet
one of those ideas that's so simple yet
brilliant<00:10:31.689> you<00:10:32.139> wonder<00:10:32.499> why<00:10:32.620> it's<00:10:32.800> never<00:10:32.949> been
brilliant you wonder why it's never been
brilliant you wonder why it's never been
done<00:10:33.339> before
done before
done before
now<00:10:35.139> the<00:10:35.860> third<00:10:36.100> system<00:10:36.670> is<00:10:36.879> product<00:10:37.449> service
now the third system is product service
now the third system is product service
systems<00:10:38.110> this<00:10:38.769> is<00:10:38.980> where<00:10:39.189> you<00:10:39.699> pay<00:10:39.939> for<00:10:40.149> the
systems this is where you pay for the
systems this is where you pay for the
benefit<00:10:40.720> of<00:10:40.779> a<00:10:40.899> product<00:10:41.139> what<00:10:41.470> it<00:10:41.559> does<00:10:41.769> for
benefit of a product what it does for
benefit of a product what it does for
you<00:10:42.100> without<00:10:42.790> needing<00:10:43.179> to<00:10:43.269> own<00:10:43.299> the<00:10:43.600> product
you without needing to own the product
you without needing to own the product
outright<00:10:44.370> this<00:10:45.370> idea<00:10:45.850> is<00:10:46.029> particularly
outright this idea is particularly
outright this idea is particularly
powerful<00:10:47.160> for<00:10:48.160> things<00:10:48.459> that<00:10:48.670> have<00:10:48.970> high
powerful for things that have high
powerful for things that have high
idling<00:10:50.319> capacity<00:10:50.949> and<00:10:51.220> that<00:10:51.819> can<00:10:52.029> be<00:10:52.149> anything
idling capacity and that can be anything
idling capacity and that can be anything
from<00:10:52.749> baby<00:10:53.199> goods<00:10:53.559> to<00:10:54.279> fashions<00:10:54.850> to<00:10:55.360> how<00:10:55.720> many
from baby goods to fashions to how many
from baby goods to fashions to how many
of<00:10:55.990> you<00:10:56.110> have<00:10:56.259> a<00:10:56.290> power<00:10:56.529> drill<00:10:56.970> owner<00:10:57.970> power
of you have a power drill owner power
of you have a power drill owner power
drill<00:10:58.689> right<00:10:59.170> that<00:10:59.740> powder<00:11:00.129> will<00:11:00.579> be<00:11:00.730> used
drill right that powder will be used
drill right that powder will be used
around<00:11:01.660> 12<00:11:02.110> to<00:11:02.230> 13<00:11:02.379> minutes<00:11:02.829> and<00:11:03.399> it's<00:11:03.519> in<00:11:03.639> it
around 12 to 13 minutes and it's in it
around 12 to 13 minutes and it's in it
hyoeun<00:11:04.240> lifetime<00:11:05.880> it's<00:11:06.880> kind<00:11:07.209> of<00:11:07.360> ridiculous
hyoeun lifetime it's kind of ridiculous
hyoeun lifetime it's kind of ridiculous
right<00:11:08.170> because<00:11:08.560> what<00:11:08.740> you<00:11:08.980> need<00:11:09.279> is<00:11:09.579> the<00:11:09.730> hole
right because what you need is the hole
right because what you need is the hole
not<00:11:10.240> the<00:11:10.420> drill
so<00:11:14.630> why<00:11:15.630> don't<00:11:15.900> you<00:11:15.990> grab<00:11:16.230> the<00:11:16.470> drill<00:11:16.740> or<00:11:17.010> even
so why don't you grab the drill or even
so why don't you grab the drill or even
better<00:11:17.490> rent<00:11:17.910> out<00:11:18.060> your<00:11:18.090> own<00:11:18.360> drills<00:11:18.660> to<00:11:18.780> other
better rent out your own drills to other
better rent out your own drills to other
people<00:11:19.320> and<00:11:19.410> make<00:11:19.620> some<00:11:19.860> money<00:11:20.070> from<00:11:20.280> it<00:11:20.490> these
people and make some money from it these
people and make some money from it these
three<00:11:21.570> systems<00:11:21.900> are<00:11:22.350> coming<00:11:22.740> together
three systems are coming together
three systems are coming together
allowing<00:11:23.610> people<00:11:23.730> to<00:11:23.910> share<00:11:24.300> resources
allowing people to share resources
allowing people to share resources
without<00:11:25.880> sacrificing<00:11:26.880> their<00:11:27.030> lifestyles<00:11:27.630> or
without sacrificing their lifestyles or
without sacrificing their lifestyles or
their<00:11:28.290> cherished<00:11:28.650> personal<00:11:29.100> freedoms
their cherished personal freedoms
their cherished personal freedoms
I'm<00:11:30.060> not<00:11:30.480> asking<00:11:31.050> people<00:11:31.200> to<00:11:31.440> share<00:11:31.590> nicely<00:11:32.280> in
I'm not asking people to share nicely in
I'm not asking people to share nicely in
the<00:11:32.610> sandpit<00:11:33.320> so<00:11:34.320> I<00:11:35.240> want<00:11:36.240> to<00:11:36.330> just<00:11:36.480> give<00:11:36.690> you
the sandpit so I want to just give you
the sandpit so I want to just give you
an<00:11:36.900> example<00:11:36.990> of<00:11:37.770> how<00:11:38.220> powerful<00:11:38.580> collaborative
an example of how powerful collaborative
an example of how powerful collaborative
consumption<00:11:39.720> can<00:11:39.990> be<00:11:40.050> to<00:11:40.410> change<00:11:40.650> behaviors
consumption can be to change behaviors
consumption can be to change behaviors
the<00:11:42.180> average<00:11:42.750> car<00:11:43.080> costs<00:11:43.970> 8,000<00:11:44.970> dollars<00:11:45.090> a
the average car costs 8,000 dollars a
the average car costs 8,000 dollars a
year<00:11:45.600> to<00:11:45.660> run<00:11:45.840> yet<00:11:46.830> that<00:11:47.130> car<00:11:47.430> sits<00:11:47.760> idle<00:11:48.210> for
year to run yet that car sits idle for
year to run yet that car sits idle for
23<00:11:49.260> hours<00:11:49.770> a<00:11:49.800> day<00:11:50.060> so<00:11:51.060> when<00:11:51.180> you<00:11:51.330> consider
23 hours a day so when you consider
23 hours a day so when you consider
these<00:11:52.020> two<00:11:52.260> facts<00:11:52.560> it<00:11:52.830> starts<00:11:53.520> to<00:11:53.640> make<00:11:53.790> a
these two facts it starts to make a
these two facts it starts to make a
little<00:11:54.240> less<00:11:54.420> sense<00:11:54.690> that<00:11:54.900> we<00:11:54.990> have<00:11:55.170> to<00:11:55.320> own
little less sense that we have to own
little less sense that we have to own
one<00:11:55.710> outright
one outright
one outright
so<00:11:57.540> this<00:11:57.780> is<00:11:57.960> where<00:11:58.110> car<00:11:58.380> sharing<00:11:58.680> companies
so this is where car sharing companies
so this is where car sharing companies
such<00:11:59.340> as<00:11:59.370> it<00:11:59.700> park<00:11:59.970> and<00:12:00.180> go<00:12:00.360> get<00:12:00.570> come<00:12:00.810> in<00:12:00.990> in
such as it park and go get come in in
such as it park and go get come in in
2009<00:12:03.240> zip<00:12:03.750> guard<00:12:03.990> took<00:12:04.260> 250<00:12:05.040> participants
2009 zip guard took 250 participants
2009 zip guard took 250 participants
from<00:12:06.270> across<00:12:06.600> 13<00:12:07.440> cities<00:12:07.830> and<00:12:08.840> they're<00:12:09.840> all
from across 13 cities and they're all
from across 13 cities and they're all
self-confessed<00:12:10.770> car<00:12:11.100> addicts<00:12:11.460> and<00:12:11.610> car
self-confessed car addicts and car
self-confessed car addicts and car
sharing<00:12:12.150> rookies<00:12:12.480> and<00:12:12.660> got<00:12:13.230> them<00:12:13.380> to
sharing rookies and got them to
sharing rookies and got them to
surrender<00:12:13.950> their<00:12:14.310> keys<00:12:14.610> for<00:12:14.940> a<00:12:14.970> month<00:12:15.210> instead
surrender their keys for a month instead
surrender their keys for a month instead
these<00:12:16.350> people<00:12:16.650> had<00:12:16.830> to<00:12:17.010> walk<00:12:17.250> bike<00:12:17.760> take<00:12:18.600> the
these people had to walk bike take the
these people had to walk bike take the
train<00:12:19.020> or<00:12:19.320> other<00:12:19.830> forms<00:12:20.250> of<00:12:20.340> public<00:12:20.520> transport
train or other forms of public transport
train or other forms of public transport
they<00:12:21.660> can<00:12:21.840> only<00:12:22.050> use<00:12:22.230> those<00:12:22.530> at<00:12:22.740> car
they can only use those at car
they can only use those at car
membership<00:12:23.460> when<00:12:24.000> absolutely<00:12:24.660> necessary<00:12:25.250> the
membership when absolutely necessary the
membership when absolutely necessary the
results<00:12:26.760> of<00:12:26.910> this<00:12:27.090> challenge<00:12:27.420> after<00:12:28.110> just<00:12:28.350> one
results of this challenge after just one
results of this challenge after just one
month<00:12:28.710> were<00:12:28.980> staggering
month were staggering
month were staggering
it's<00:12:30.240> amazing<00:12:30.960> that<00:12:31.430> 413<00:12:32.430> pounds<00:12:32.460> were<00:12:33.090> lost
it's amazing that 413 pounds were lost
it's amazing that 413 pounds were lost
just<00:12:33.840> from<00:12:33.990> the<00:12:34.140> exit<00:12:34.500> extra<00:12:34.980> exercise<00:12:35.490> but<00:12:36.300> my
just from the exit extra exercise but my
just from the exit extra exercise but my
favorite<00:12:37.140> statistic<00:12:37.740> is<00:12:37.920> that<00:12:38.600> 100<00:12:39.600> out<00:12:39.810> of
favorite statistic is that 100 out of
favorite statistic is that 100 out of
the<00:12:40.340> 250<00:12:41.340> participants<00:12:41.690> did<00:12:42.690> not<00:12:42.990> want<00:12:43.770> their
the 250 participants did not want their
the 250 participants did not want their
keys<00:12:44.490> back<00:12:44.730> in<00:12:45.030> other<00:12:45.960> words<00:12:46.230> the<00:12:46.710> car<00:12:47.010> addicts
keys back in other words the car addicts
keys back in other words the car addicts
had<00:12:48.060> lost<00:12:48.300> their<00:12:48.510> urge<00:12:48.690> to<00:12:48.720> own<00:12:49.400> now<00:12:50.400> product
had lost their urge to own now product
had lost their urge to own now product
service<00:12:51.390> systems<00:12:51.720> have<00:12:51.870> been<00:12:52.050> around<00:12:52.410> for
service systems have been around for
service systems have been around for
years<00:12:52.710> just<00:12:53.130> think<00:12:53.340> of<00:12:53.460> libraries<00:12:53.700> laundrette
years just think of libraries laundrette
years just think of libraries laundrette
but<00:12:55.350> I<00:12:55.380> think<00:12:55.770> that<00:12:55.920> entering<00:12:56.400> a<00:12:56.490> new<00:12:56.640> age
but I think that entering a new age
but I think that entering a new age
because<00:12:57.420> technology<00:12:58.140> makes<00:12:58.380> sharing
because technology makes sharing
because technology makes sharing
frictionless<00:12:59.430> and<00:12:59.610> fun<00:12:59.880> there's<00:13:00.750> a<00:13:00.840> great
frictionless and fun there's a great
frictionless and fun there's a great
quote<00:13:01.410> that<00:13:01.710> was<00:13:01.860> written<00:13:02.100> in<00:13:02.250> the<00:13:02.340> New<00:13:02.400> York
quote that was written in the New York
quote that was written in the New York
Times<00:13:02.880> that<00:13:03.060> said<00:13:03.290> sharing<00:13:04.290> is<00:13:04.410> to<00:13:04.560> ownership
Times that said sharing is to ownership
Times that said sharing is to ownership
what<00:13:05.820> the<00:13:05.940> iPod<00:13:06.510> is<00:13:06.750> the<00:13:06.960> eight-track<00:13:07.470> what's
what the iPod is the eight-track what's
what the iPod is the eight-track what's
so<00:13:08.310> solar<00:13:08.970> power<00:13:09.270> is<00:13:09.570> the<00:13:09.900> coal<00:13:10.110> mine<00:13:10.350> I
so solar power is the coal mine I
so solar power is the coal mine I
believe<00:13:12.120> also<00:13:12.420> our<00:13:13.020> generation<00:13:13.860> our
believe also our generation our
believe also our generation our
relationship<00:13:15.810> to<00:13:16.020> satisfying<00:13:16.710> what<00:13:16.920> we<00:13:17.040> want
relationship to satisfying what we want
relationship to satisfying what we want
is<00:13:17.460> far<00:13:18.150> less<00:13:18.480> tangible<00:13:18.900> than<00:13:19.290> any<00:13:19.560> other
is far less tangible than any other
is far less tangible than any other
previous<00:13:20.130> generation<00:13:20.970> I<00:13:21.210> don't<00:13:21.960> want
previous generation I don't want
previous generation I don't want
the<00:13:22.750> DVD<00:13:23.290> I<00:13:23.500> want<00:13:23.800> the<00:13:24.010> movie<00:13:24.460> it<00:13:24.550> carries<00:13:24.910> I
the DVD I want the movie it carries I
the DVD I want the movie it carries I
don't<00:13:25.600> want<00:13:25.900> a<00:13:26.020> clunky<00:13:26.410> answering<00:13:26.830> machine<00:13:27.160> I
don't want a clunky answering machine I
don't want a clunky answering machine I
want<00:13:27.400> the<00:13:27.550> message<00:13:27.730> it<00:13:28.030> saves<00:13:28.300> I<00:13:28.600> don't<00:13:29.110> want<00:13:29.230> a
want the message it saves I don't want a
want the message it saves I don't want a
CD<00:13:29.590> I<00:13:30.160> want<00:13:30.730> the<00:13:30.850> music<00:13:31.000> it<00:13:31.390> plays<00:13:31.630> in<00:13:31.990> other
CD I want the music it plays in other
CD I want the music it plays in other
words<00:13:32.650> I<00:13:32.860> don't<00:13:33.340> want<00:13:33.580> stuff<00:13:33.880> I<00:13:34.240> want<00:13:34.990> the
words I don't want stuff I want the
words I don't want stuff I want the
needs<00:13:35.410> or<00:13:35.740> experiences<00:13:36.430> it<00:13:36.610> fulfills<00:13:37.140> this<00:13:38.140> is
needs or experiences it fulfills this is
needs or experiences it fulfills this is
fueling<00:13:38.920> massive<00:13:39.640> shift<00:13:39.970> from<00:13:40.660> where<00:13:41.050> usage
fueling massive shift from where usage
fueling massive shift from where usage
Trump's<00:13:42.010> possessions<00:13:42.580> or<00:13:42.790> as<00:13:42.880> Kevin<00:13:43.240> Kelley
Trump's possessions or as Kevin Kelley
Trump's possessions or as Kevin Kelley
the<00:13:43.690> editor<00:13:43.990> of<00:13:44.020> Wired<00:13:44.290> magazine<00:13:44.560> puts<00:13:45.100> it
the editor of Wired magazine puts it
the editor of Wired magazine puts it
where<00:13:45.910> access<00:13:46.450> is<00:13:46.720> better<00:13:47.440> than<00:13:47.650> ownership
where access is better than ownership
where access is better than ownership
now<00:13:49.270> as<00:13:49.540> our<00:13:49.950> possessions<00:13:50.950> dematerialize
now as our possessions dematerialize
now as our possessions dematerialize
into<00:13:52.060> the<00:13:52.150> cloud<00:13:52.390> a<00:13:52.630> blurry<00:13:53.410> line<00:13:53.620> is
into the cloud a blurry line is
into the cloud a blurry line is
appearing<00:13:54.580> between<00:13:54.730> what's<00:13:55.150> mine<00:13:55.450> what's
appearing between what's mine what's
appearing between what's mine what's
yours<00:13:56.590> and<00:13:56.920> what's<00:13:57.490> out<00:13:57.760> I<00:13:58.170> want<00:13:59.170> to<00:13:59.230> give<00:13:59.350> you
yours and what's out I want to give you
yours and what's out I want to give you
one<00:13:59.740> example<00:13:59.770> that<00:14:00.460> shows<00:14:00.730> how<00:14:01.150> fast<00:14:01.510> is
one example that shows how fast is
one example that shows how fast is
evolution<00:14:02.350> is<00:14:02.440> happening<00:14:03.000> this<00:14:04.000> represents
evolution is happening this represents
evolution is happening this represents
an<00:14:05.050> eight<00:14:05.260> year<00:14:05.470> time<00:14:05.740> span
an eight year time span
an eight year time span
we've<00:14:07.030> gone<00:14:07.300> from<00:14:07.540> traditional<00:14:08.230> car
we've gone from traditional car
we've gone from traditional car
ownership<00:14:08.880> to<00:14:09.880> car<00:14:10.150> sharing<00:14:10.570> companies<00:14:11.050> such
ownership to car sharing companies such
ownership to car sharing companies such
as<00:14:11.470> it<00:14:11.770> can<00:14:11.950> go<00:14:12.190> get<00:14:12.400> to<00:14:13.090> ride<00:14:13.330> sharing
as it can go get to ride sharing
as it can go get to ride sharing
platforms<00:14:14.380> that<00:14:14.620> match<00:14:15.370> rides<00:14:15.700> to<00:14:16.390> the<00:14:16.480> newest
platforms that match rides to the newest
platforms that match rides to the newest
entry<00:14:17.230> which<00:14:17.410> is<00:14:17.560> peer-to-peer<00:14:17.890> car<00:14:18.490> rental
entry which is peer-to-peer car rental
entry which is peer-to-peer car rental
where<00:14:19.540> you<00:14:19.690> can<00:14:19.900> actually<00:14:20.080> make<00:14:20.620> money<00:14:20.890> out<00:14:21.250> of
where you can actually make money out of
where you can actually make money out of
renting<00:14:22.060> that<00:14:22.090> car<00:14:22.600> that<00:14:22.840> sits<00:14:23.080> idle<00:14:23.410> for<00:14:23.500> 23
renting that car that sits idle for 23
renting that car that sits idle for 23
hours<00:14:24.280> a<00:14:24.310> day<00:14:24.400> to<00:14:25.270> your<00:14:25.450> neighbor<00:14:26.310> now<00:14:27.310> all<00:14:27.520> of
hours a day to your neighbor now all of
hours a day to your neighbor now all of
these<00:14:27.820> systems<00:14:28.090> require<00:14:28.750> a<00:14:29.110> degree<00:14:29.470> of<00:14:29.680> trust
these systems require a degree of trust
these systems require a degree of trust
and<00:14:30.370> the<00:14:30.790> cornerstones<00:14:31.480> of<00:14:31.660> this<00:14:31.780> working<00:14:32.260> is
and the cornerstones of this working is
and the cornerstones of this working is
reputation<00:14:33.580> now<00:14:34.480> in<00:14:34.600> the<00:14:34.690> old<00:14:34.900> consumer
reputation now in the old consumer
reputation now in the old consumer
system<00:14:35.950> our<00:14:36.160> reputation<00:14:36.430> didn't<00:14:37.150> matter<00:14:37.300> so
system our reputation didn't matter so
system our reputation didn't matter so
much<00:14:37.630> because<00:14:38.080> our<00:14:38.470> credit<00:14:39.250> history<00:14:39.670> was<00:14:39.910> far
much because our credit history was far
much because our credit history was far
more<00:14:40.180> important<00:14:40.870> than<00:14:40.900> any<00:14:41.170> kind<00:14:41.590> of<00:14:41.680> peer<00:14:41.920> to
more important than any kind of peer to
more important than any kind of peer to
peer<00:14:42.220> review<00:14:42.670> but<00:14:43.540> now<00:14:43.780> with<00:14:44.050> the<00:14:44.170> web<00:14:44.380> we
peer review but now with the web we
peer review but now with the web we
leave<00:14:45.400> a<00:14:45.430> trail<00:14:45.990> with<00:14:46.990> every<00:14:47.410> spammer<00:14:47.770> we<00:14:48.070> flag
leave a trail with every spammer we flag
leave a trail with every spammer we flag
with<00:14:49.540> every<00:14:50.020> idea<00:14:50.710> impose<00:14:51.310> comment<00:14:51.850> we<00:14:52.000> share
with every idea impose comment we share
with every idea impose comment we share
we're<00:14:52.930> actually<00:14:53.440> signaling<00:14:53.980> how<00:14:54.250> well<00:14:54.550> we
we're actually signaling how well we
we're actually signaling how well we
collaborate<00:14:55.270> and<00:14:55.390> whether<00:14:55.570> we<00:14:55.720> can<00:14:55.900> or<00:14:56.080> can't
collaborate and whether we can or can't
collaborate and whether we can or can't
be<00:14:56.380> trusted
be trusted
be trusted
let's<00:14:57.910> go<00:14:58.120> back<00:14:58.330> to<00:14:58.480> my<00:14:58.600> first<00:14:58.840> example<00:14:59.070> swap
let's go back to my first example swap
let's go back to my first example swap
tree<00:15:00.310> I<00:15:00.840> can<00:15:01.840> see<00:15:02.380> that<00:15:02.920> Rhonda<00:15:03.340> Ron<00:15:03.520> has
tree I can see that Rhonda Ron has
tree I can see that Rhonda Ron has
completed<00:15:05.400> 553<00:15:06.400> trades<00:15:06.790> with<00:15:07.300> a<00:15:07.330> hundred
completed 553 trades with a hundred
completed 553 trades with a hundred
percent<00:15:08.020> success<00:15:08.710> rate<00:15:08.830> in<00:15:09.220> other<00:15:09.850> words<00:15:10.180> I
percent success rate in other words I
percent success rate in other words I
can<00:15:10.930> trust<00:15:11.170> him<00:15:11.560> or<00:15:11.740> her<00:15:12.750> now<00:15:13.750> mark<00:15:14.350> my<00:15:14.470> words
can trust him or her now mark my words
can trust him or her now mark my words
it's<00:15:15.700> only<00:15:15.940> a<00:15:16.060> matter<00:15:16.300> of<00:15:16.510> time<00:15:16.810> before<00:15:16.840> we're
it's only a matter of time before we're
it's only a matter of time before we're
going<00:15:17.530> to<00:15:17.590> be<00:15:17.710> able<00:15:17.800> to<00:15:17.950> perform<00:15:18.160> a
going to be able to perform a
going to be able to perform a
google-like<00:15:19.000> search<00:15:19.210> and<00:15:19.870> see<00:15:20.770> a<00:15:20.980> cumulative
google-like search and see a cumulative
google-like search and see a cumulative
picture<00:15:22.270> of<00:15:22.450> our<00:15:23.170> reputation<00:15:23.530> capital<00:15:24.310> and
picture of our reputation capital and
picture of our reputation capital and
this<00:15:25.390> reputation<00:15:26.200> capital<00:15:26.410> would<00:15:26.830> determine
this reputation capital would determine
this reputation capital would determine
our<00:15:27.610> access<00:15:28.150> to<00:15:28.480> collaborative<00:15:28.960> consumption
our access to collaborative consumption
our access to collaborative consumption
it's<00:15:30.580> a<00:15:30.700> new<00:15:30.910> social<00:15:31.330> currency<00:15:31.930> so<00:15:32.110> to<00:15:32.170> speak
it's a new social currency so to speak
it's a new social currency so to speak
that<00:15:32.530> could<00:15:32.920> become<00:15:33.070> as<00:15:33.400> powerful<00:15:33.880> as<00:15:33.970> our
that could become as powerful as our
that could become as powerful as our
credit<00:15:34.390> rating
credit rating
credit rating
now<00:15:35.990> as<00:15:36.230> a<00:15:36.320> closing<00:15:36.920> thought<00:15:37.520> I<00:15:37.630> believe<00:15:38.630> we're
now as a closing thought I believe we're
now as a closing thought I believe we're
actually<00:15:39.020> in<00:15:39.529> a<00:15:39.920> period<00:15:40.460> where<00:15:41.150> we're<00:15:41.330> waking
actually in a period where we're waking
actually in a period where we're waking
up<00:15:42.020> from<00:15:42.890> this<00:15:43.100> humongous<00:15:43.940> hangover<00:15:44.630> of
up from this humongous hangover of
up from this humongous hangover of
emptiness<00:15:45.800> and<00:15:45.980> waste<00:15:46.220> and<00:15:46.580> we're<00:15:47.450> taking<00:15:47.960> a
emptiness and waste and we're taking a
emptiness and waste and we're taking a
leap<00:15:48.260> to<00:15:48.589> create<00:15:49.190> a<00:15:49.370> more<00:15:49.670> sustainable<00:15:49.910> system
leap to create a more sustainable system
leap to create a more sustainable system
built<00:15:51.440> to<00:15:51.589> serve<00:15:51.830> our<00:15:52.040> net<00:15:52.370> needs<00:15:52.640> for
built to serve our net needs for
built to serve our net needs for
community<00:15:53.390> and<00:15:53.660> individual<00:15:54.140> identity<00:15:54.680> I
community and individual identity I
community and individual identity I
believe<00:15:55.910> it<00:15:56.210> will<00:15:56.390> be<00:15:56.420> referred<00:15:56.930> to<00:15:56.990> as<00:15:57.350> a
believe it will be referred to as a
believe it will be referred to as a
revolution<00:15:58.190> so<00:15:58.400> to<00:15:58.460> speak<00:15:58.850> when<00:15:59.660> society
revolution so to speak when society
revolution so to speak when society
faced<00:16:00.620> with<00:16:00.860> great<00:16:01.040> challenges<00:16:02.020> made<00:16:03.020> a
faced with great challenges made a
faced with great challenges made a
seismic<00:16:03.680> shift<00:16:03.710> from<00:16:04.580> individual<00:16:05.270> getting<00:16:05.750> a
seismic shift from individual getting a
seismic shift from individual getting a
spending<00:16:06.260> towards<00:16:06.560> a<00:16:06.830> rediscovery<00:16:07.220> of
spending towards a rediscovery of
spending towards a rediscovery of
collective<00:16:08.180> good<00:16:08.560> I'm<00:16:09.560> on<00:16:09.800> a<00:16:09.830> mission<00:16:10.040> I'm<00:16:10.400> on
collective good I'm on a mission I'm on
collective good I'm on a mission I'm on
a<00:16:10.580> mission<00:16:10.820> to<00:16:11.029> make<00:16:11.270> sharing<00:16:11.660> cool<00:16:12.170> I'm<00:16:12.440> on<00:16:12.620> a
a mission to make sharing cool I'm on a
a mission to make sharing cool I'm on a
mission<00:16:12.830> to<00:16:13.070> make<00:16:13.339> sharing<00:16:13.670> hip<00:16:14.000> because<00:16:14.779> I
mission to make sharing hip because I
mission to make sharing hip because I
really<00:16:15.529> believe<00:16:15.860> it<00:16:16.130> can<00:16:16.279> disrupt<00:16:16.720> outdated
really believe it can disrupt outdated
really believe it can disrupt outdated
modes<00:16:17.930> of<00:16:18.110> business<00:16:18.500> help<00:16:19.310> us<00:16:19.460> leapfrog<00:16:20.150> over
modes of business help us leapfrog over
modes of business help us leapfrog over
wasteful<00:16:21.110> forms<00:16:21.440> of<00:16:21.589> hyper<00:16:21.770> consumption<00:16:22.460> and
wasteful forms of hyper consumption and
wasteful forms of hyper consumption and
teach<00:16:23.300> us<00:16:23.600> when<00:16:24.110> enough<00:16:24.470> really<00:16:25.370> is<00:16:25.550> enough
teach us when enough really is enough
teach us when enough really is enough
thank<00:16:26.270> you<00:16:26.420> very<00:16:26.600> much
Rachel Botsman, TED, TEDx, TEDxSydney, zipcar, swaptree, collaboration, TED-Ed, TED, Ed, TEDEducation
